The Chats with Chip Podcast

By Chip Griffin

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Category: Marketing

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Episodes: 117

Description

Chip Griffin, founder of SAGA and creator of the Build to Own approach, talks with agency advisors, industry experts, and agency owners about the business of running a PR or marketing agency. Each episode brings a different guest perspective on the challenges that matter most to agency owners: growth, profitability, talent, positioning, client relationships, and long-term planning. Chats with Chip is part of the SAGA podcast network at sagaimpact.com

Episode Date
How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)
Apr 28, 2026
Building a passion-driven agency (featuring Emily Allard)
Jul 22, 2025
Providing your team with constructive feedback (featuring Ken Jacobs)
Jun 10, 2025
Embracing change as an agency owner (featuring Tim Kilroy)
May 13, 2025
Thought leadership for agency growth (featuring Melissa Vela-Williamson)
May 06, 2025
Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales)
Apr 08, 2025
How to support your team in times of stress (featuring Patrick Rogan)
Mar 18, 2025
Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.)
Mar 04, 2025
Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim)
Feb 18, 2025
How agency owners can avoid scope creep (featuring Steve Guberman)
Feb 04, 2025
Building effective business development systems (featuring Jody Sutter)
Jan 14, 2025
Content, consistency, and conversions for agency biz dev (featuring Lee McKnight Jr.)
Oct 01, 2024
Expert advice on putting your agency in a position to succeed (featuring David C. Baker)
Jun 25, 2024
Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan)
May 07, 2024
Modernizing leadership in meetings (featuring Brad Farris)
Apr 09, 2024
Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)
Mar 12, 2024
Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)
Mar 05, 2024
Resiliency and remote teams in an agency (featuring Xaña Winans)
Oct 31, 2023
Evolving as your agency grows (featuring Jason Swenk)
Oct 10, 2023
How agencies should think about Wikipedia in 2023 (featuring Bill Beutler)
Sep 26, 2023
How to make conversations with your agency employees less difficult (featuring Allyns Melendez)
Sep 12, 2023
Process matters for agencies (featuring Juliana Marulanda)
Aug 15, 2023
Co-authoring a book with an all-star team (featuring Kami Huyse)
Jul 18, 2023
Building a strong financial foundation for your agency (featuring Ryan Watson)
May 09, 2023
Should Chip stop blindly hating RFPs for agencies?
May 02, 2023
Jumpstarting your agency’s business development (featuring Adam Graham)
Apr 25, 2023
Going from agency coach to agency leader (Part 2 of 2)
Aug 02, 2022
Transitioning your agency to new leadership (Part 1 of 2)
Jul 26, 2022
Grow your agency by developing relationships at scale (featuring Dan Englander)
Jun 07, 2022
Leveraging overseas talent to grow your agency (featuring Noel Andrews)
May 03, 2022
Getting a handle on your agency’s finances (featuring Jon Morris)
Apr 19, 2022
How to manage agency projects for profitable results (featuring Galen Low)
Apr 12, 2022
The evolution of agency events (featuring Carl Smith)
Apr 05, 2022
Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy)
Feb 01, 2022
Creating winning new business strategies for your agency (featuring Shannyn Lee)
Nov 02, 2021
How agencies can manage the new work landscape (featuring Miles Everson)
Aug 03, 2021
Managing your agency’s financials for better results (featuring Chris Hervochon)
Jun 08, 2021
Finding relevant journalists and influencers (featuring Samantha Deeks)
Apr 14, 2021
Running an experiential marketing agency in 2021 (featuring Dan Hirsch and Deb Lemon)
Mar 31, 2021
How finding focus drives agency growth (featuring Max Borges)
Oct 06, 2020
Creating new lines of business for your agency (featuring Annelise Worn)
Sep 17, 2020
How to become microfamous to help grow your agency (featuring Matt Johnson)
Aug 18, 2020
Spinning off a SaaS business from your agency (featuring Chris Dickey)
Aug 11, 2020
Building the agency you want to own (featuring Chris Williams)
Aug 04, 2020
Producing writing at scale (featuring Vincent D’Eletto)
Jul 28, 2020
Building successful partnerships between agencies (featuring Jeremy Jackson)
Jun 30, 2020
Getting agency business development right (featuring Dan Englander)
Jun 23, 2020
How agencies can use LinkedIn ads to grow their businesses (featuring Anthony Blatner)
Jun 09, 2020
A reality check for agency owners (featuring Brad Farris)
May 12, 2020
Meeting the HR challenges of agencies during the Covid-19 crisis (featuring Patrick Rogan)
Apr 30, 2020
What does agency business development look like now? (featuring Lee McKnight Jr.)
Apr 28, 2020
Coaches, consultants, advisers, and other help for your agency (featuring Ken Jacobs)
Apr 21, 2020
Improving PR writing in an agency environment (featuring Don Bates)
Apr 14, 2020
The power of creativity and community in difficult times (featuring Carl Smith)
Mar 23, 2020
Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)
Mar 10, 2020
Making the transition to become a virtual agency (featuring Todd Zeigler)
Mar 03, 2020
How podcasts can help agencies and their clients (featuring Kelly Glover)
Feb 25, 2020
When students get a chance to run their own PR agency (featuring Amy Shanler)
Feb 18, 2020
How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)
Feb 11, 2020
Leveraging freelance writers for your agency (featuring Gideon Stein)
Feb 04, 2020
Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)
Jan 28, 2020
Building a positive team culture at your agency (featuring Keith Scandone)
Jan 21, 2020
Eating your own dog food and marketing your agency (featuring Aaron Strout)
Jan 14, 2020
Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava)
Jan 07, 2020
How agencies can avoid common legal mistakes (featuring Sharon Toerek)
Dec 18, 2019
What it is like to sell an agency to a holding company (featuring Mitch Joel)
Dec 10, 2019
The value of getting your agency certified as a small, minority, woman, or veteran-owned business (featuring Dr. Sandra Wills Hannon)
Nov 19, 2019
How agencies can avoid scope creep with client projects (featuring Ben Aston)
Nov 12, 2019
Starting an agency with an MBA in hand (featuring Paul Benson)
Nov 07, 2019
Key financial metrics for agency owners (featuring Darryl Salerno)
Nov 05, 2019
Building a large independent PR agency (featuring Ronn Torossian)
Oct 31, 2019
How agencies should think about AI and analytics (featuring Katie Robbert)
Oct 24, 2019
Business development mistakes agencies make and how to solve them (featuring Jody Sutter)
Oct 22, 2019
The PR agency as a news-driven organization (featuring Sean Cassidy)
Oct 15, 2019
Rebranding after an agency merger (featuring Trevor Francis)
Oct 08, 2019
Effective case studies for your agency (featuring Rachel Jacobs)
Oct 02, 2019
Professional development for agency owners and employees (featuring Mike Rhodes)
Sep 25, 2019
Transparency in the agency business (featuring Steve Parker, Jr.)
Sep 10, 2019
The role and impact of solo PR agencies today (featuring Karen Swim)
Sep 03, 2019
Is Outcome Relations the future of communications? (featuring Matt Rizzetta)
Aug 27, 2019
Advice for agencies on better use of video for clients (featuring Doug Simon)
Aug 20, 2019
Podcast Pitch
Aug 01, 2019
How agencies can get the most out of LinkedIn (featuring Chuck Hester)
Jun 25, 2019
CWC 32: Leading an ethical agency (Mark McClennan)
Jun 18, 2019
CWC 31: Using your lawyer as a business advisor (Matt Benson)
Jun 04, 2019
CWC 30: RFP advice for agencies (Robert Udowitz and Steve Drake)
May 14, 2019
CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners
Apr 23, 2019
CWC 28: Brent Lightner of Taoti Creative
Apr 16, 2019
Information for CWC Podcast Guests
Mar 21, 2019
Chats with Chip Podcast
Mar 19, 2019
CWC 27: James Papiano on leadership & culture in agencies
Jan 22, 2019
CWC 26: Nick Petroski of Promethean Research
Dec 06, 2018
CWC 25: Patrick Rogan on HR for small-to-midsize agencies
Nov 29, 2018
CWC 24: Johna Burke of AMEC
Nov 13, 2018
CWC 23: John Wall of Marketing Over Coffee
Nov 06, 2018
CWC 22: Tim Hayden of Brain+Trust Partners
Oct 30, 2018
CWC 21: CC Chapman, Storyteller
Oct 25, 2018
CWC 20: Gordon Platt of Gotham Media Strategies
Oct 23, 2018
CWC 19: Craig Carroll on corporate reputation and measurement
Oct 11, 2018
CWC 18: Jason Booms on how primary research can help communicators
Sep 28, 2017
CWC 17: Ann McCain on hiring and working with millennial PR professionals
May 18, 2017
CWC 16: Patrick Rogan on strategies to hire and retain talent in the PR industry
May 11, 2017
CWC 15: Joe Thornley on evolution of the PR business
Apr 26, 2017
CWC 14: Scott Monty on building a consultancy to manage digital transformation
Apr 13, 2017
CWC 13: Ryan Williams on internal communications and measurement
Oct 21, 2016
CWC 12: Terry Flannery on higher ed communications and marketing
Aug 18, 2016
CWC 11: Doug Haslam on social identity theft
Aug 17, 2016
CWC 10: Neville Hobson on AI and machine learning in PR
Jul 19, 2016
CWC 9: Gini Dietrich and the business side of PR
May 20, 2016
CWC 8: Karen Swim of SoloPR Pro
May 13, 2016
CWC 7: Shonali Burke on Social PR, measurement, & more
Nov 09, 2015
CWC 6: Gini Dietrich of Arment Dietrich (and Spin Sucks)
Dec 22, 2014
CWC 5: Kami Huyse of Zoetica Media
Dec 12, 2014
CWC 4: William Beutler of Beutler Ink
Nov 03, 2014
CWC 3: Matt Cookson of Cookson Strategies
Oct 16, 2014
CWC 2: Kevin Anselmo of Experiential Communications
Oct 09, 2014
CWC 1: Jonathan Bernstein of Bernstein Crisis Management
Sep 24, 2014