Higher Ed Marketing Lab

By Echo Delta

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Subscribers: 2
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Episodes: 40

Description

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

Episode Date
The Performance Marketing Trap
Apr 19, 2024
Amplifying Student Voices on TikTok with Morgan Goodwill
Feb 25, 2024
Modernizing Enrollment Management with Geoff Baird
Jan 26, 2024
Optimizing the Campus Visit with Will Patch and Jeff Kallay
Apr 19, 2023
Countdown to Google Analytics 4 with Chris Sietsema
Mar 27, 2023
Engaging New Audiences on Reddit at the University of Georgia
Feb 03, 2023
Building People-Powered Brands with Jennifer Holland
Jan 11, 2023
The State of the Campus Visit with Jeff Kallay
Feb 25, 2022
Making DEI Practical at University of St. Thomas
Feb 11, 2022
Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio
Jan 25, 2022
Differentiating Your School Through Smart Strategy
Oct 07, 2021
Managing a Team That Spans Four Generations
Sep 03, 2021
How to Win Faculty and Influence Staff (and Athletics)
Aug 11, 2021
Trusted Advisors: Working Well with Your Board of Trustees
Jul 31, 2021
Becoming a VP (Or Becoming One on Another Campus) with Mary Napier
Jul 21, 2021
Financial Aid Leveraging with Jimmy Jung
Jun 18, 2021
How to Give Better Feedback on Creative Work
May 27, 2021
Marketing Analytics: How to Build Your Team's Credibility and Data Savvy
Mar 22, 2021
Strategies for Engaging Parents During College Search
Feb 19, 2021
Getting Your Campus Social Media Strategy Right
Feb 05, 2021
How to Optimize Your Website for Search in 2021
Jan 22, 2021
Journey Mapping at Mayo Clinic College of Medicine and Science
Dec 04, 2020
Responding to COVID-19 at University of the Ozarks
Mar 26, 2020
Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle
Feb 14, 2020
How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley
Jan 05, 2020
Leading Web Accessibility Initiatives at Colorado State with David Carpenter and Jennifer Garvey
Sep 15, 2019
Humanizing the Digital Experience and more from eduWeb2019
Aug 09, 2019
Optimizing the Campus Visit with Jeff Kallay
Jul 19, 2019
Leading with Compassion and Character with General H. D. “Jake” Polumbo
Jul 01, 2019
People, Process & Technology with UCF's Dr. Jennifer Sumner
May 30, 2019
A Public Relations Primer with Barbara Pierce
May 03, 2019
Growing Enrollment at University of the Ozarks (Part 2)
Apr 12, 2019
Growing Enrollment at University of the Ozarks (Part 1)
Mar 22, 2019
Making Data Meaningful at Southeastern University
Feb 27, 2019
CRM-Powered Digital Marketing at Messiah College
Jan 24, 2019
Engineering Word of Mouth with Daniel Lemin
Jan 03, 2019
Uncovering Hidden Audience Insights with Susan Baier
Dec 12, 2018
Guerrilla Website Governance with Shelley Keith
Oct 19, 2018
The Chief Enrollment Management Officer with Mike Reilly
Oct 19, 2018
Digital Transformation with Chris Aarons
Oct 19, 2018