The Sonic Truth

By Advertising Week

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Category: Marketing

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Subscribers: 1
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Episodes: 74

Description

A Podcast by Veritonic and AW360

Episode Date
Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro
Aug 14, 2024
Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn 
Apr 07, 2024
Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content
Feb 07, 2024
The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media
Jan 24, 2024
Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio
Jan 10, 2024
Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media
Dec 13, 2023
Measuring Success in Audio with Kurt Kaufer of Ad Results Media
Nov 29, 2023
The Truth about Audio Advertising with Scott Porretti from Katz Digital
Nov 15, 2023
Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media
Nov 01, 2023
The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM
Oct 18, 2023
Capturing the Ears of Audiences with Jacob Schwartz of MediaHub
Oct 04, 2023
Audio’s Role in Brand Success with Ryan Rose of JoneKiri
Sep 20, 2023
Which Audio Trends are Heating Up this Summer?
Jun 06, 2023
Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times
May 17, 2023
Getting Audio “Right” with Right Side Up
May 05, 2023
Building Winning Audio Ads with Idil Cakim of Audacy
Apr 18, 2023
The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate
Apr 04, 2023
Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding
Mar 21, 2023
Building Confidence in Audio with Bob Hunt of Hearts & Science
Mar 07, 2023
The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk
Feb 21, 2023
Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips
Feb 07, 2023
Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media
Jan 24, 2023
Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo
Jan 10, 2023
Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew
Dec 13, 2022
Throwing Away the Standard Marketing Playbook with Wonder Media Network
Nov 29, 2022
The Role of Audio In A Modern Marketing Mix with Horizon Media
Nov 15, 2022
Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio
Nov 08, 2022
Podcast Listener Insights Series – Part 3
Jul 28, 2022
Podcast Listener Insights Series – Part 2
Jul 14, 2022
Podcast Listener Insights Series – Part 1
Jun 24, 2022
Multicultural Storytelling with ABF Creative
May 25, 2022
Insights from the Creative Frontier of Podcast Advertising
May 12, 2022
A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma
Apr 28, 2022
From the Driver’s Seat: A Revolution in Digital Audio
Apr 13, 2022
The Why and How of Building a Voice App for Your Brand, with Say It Now
Mar 28, 2022
Harnessing the Power of a Host-Read Podcast Ad
Mar 09, 2022
Every brand will have a podcast, just like they had a blog.
Feb 16, 2022
Investing in the Growth of Audio
Jan 26, 2022
The Branded Podcast Advantage
Dec 22, 2021
Measuring the Value of Branded Content
Dec 08, 2021
Making Your Podcast Ads Profitable – with Bryan Barletta
Nov 24, 2021
Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio
Nov 10, 2021
Does your brand sound like it cares? – With Wonder Media Network
Jun 18, 2021
How Big Media Rebrands Top to Bottom – With Audacy
Jun 10, 2021
The Sound of Confidence – with SmileDirectClub
Apr 07, 2021
Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller
Mar 24, 2021
Building a Brand Sound – With Google and The Elements Music
Mar 10, 2021
Part 2: The 9 Innings of Audio with Rishad Tobaccowala
Feb 23, 2021
Part 1: The 9 Innings of Audio with Rishad Tobaccowala
Feb 10, 2021
Getting Creative With Audio Advertising
Jul 29, 2020
Hearing What Works: Audio Attribution Pt. 2
May 06, 2020
Audio Storytelling With Jo Piazza
Apr 22, 2020
Hearing What Works: Audio Attribution Pt. 1
Apr 09, 2020
Stitcher’s Erik Diehn On Distribution and Discoverability
Feb 26, 2020
How Vox Created Its Podcast Business
Feb 10, 2020
Going Off Script With SeatGeek
Jan 22, 2020
Podcasting Through the Eyes of Art19
Dec 11, 2019
Differentiation Through Sound: Radio
Nov 21, 2019
Tales of Turbulence and Other Sonic Branding Stories
Nov 14, 2019
Making dynamic audio creative for hundreds of markets
Oct 29, 2019
Storefront Music on Writing for Commercials
Oct 16, 2019
NPR on Podcasting
Oct 09, 2019
Terms and Conditions Apply: Disclaimers
Sep 09, 2019
Functional Sounds
Jul 11, 2019
Megaphone: Host-read or Announcer-read? Let the Data Decide.
Jun 13, 2019
Audioboom Talks Podcasting
May 23, 2019
VaynerSmart’s Voice
May 07, 2019
Live from Advertising Week: Sounds Like HBO
Jan 04, 2019
Live from Advertising Week: Creativity and Sound With Jeff Benjamin
Dec 14, 2018
Audio Marketing, I Don’t Love You Just The Way You Are
Dec 03, 2018
Live from Advertising Week: Smirnoff and Music
Nov 19, 2018
Voices Carry: Who’s Prepared for the Next Wave of Marketing?

Nov 02, 2018
The Sound of Influence
Nov 01, 2018
Coming Soon
Oct 31, 2018