Apptivate: App Marketing Explained
By Remerge
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Category: Marketing
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Episodes: 186
Description
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
| Episode | Date |
|---|---|
|
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
|
May 15, 2024 |
|
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
|
May 01, 2024 |
|
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
|
Apr 17, 2024 |
|
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
|
Apr 03, 2024 |
|
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
|
Mar 20, 2024 |
|
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
|
Mar 08, 2024 |
|
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
|
Feb 21, 2024 |
|
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
|
Feb 07, 2024 |
|
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
|
Jan 24, 2024 |
|
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy
|
Jan 10, 2024 |
|
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)
|
Dec 11, 2023 |
|
Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)
|
Nov 22, 2023 |
|
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)
|
Nov 08, 2023 |
|
Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)
|
Oct 25, 2023 |
|
Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab)
|
Oct 11, 2023 |
|
Designing Your App’s Creative & Growth Strategy
|
Sep 27, 2023 |
|
ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)
|
Sep 13, 2023 |
|
Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)
|
Aug 30, 2023 |
|
ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)
|
Aug 16, 2023 |
|
A Product Manager’s POV on Building an App - Reut Lazo (Akili)
|
Aug 02, 2023 |
|
The Power of Deep Linking in Apps - Amanda Vandiver (Branch)
|
Jul 19, 2023 |
|
Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)
|
Jul 05, 2023 |
|
The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)
|
Jun 21, 2023 |
|
Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)
|
Jun 07, 2023 |
|
Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP)
|
May 24, 2023 |
|
Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)
|
May 10, 2023 |
|
Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia)
|
Apr 26, 2023 |
|
How to Market and Grow EdTech App Products - Lomit Patel (Tynker)
|
Apr 12, 2023 |
|
Building the Pipeline for More Women Leaders in Tech - Jennie Lewis (Airship)
|
Mar 29, 2023 |
|
Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)
|
Mar 14, 2023 |
|
How to Thrive in Remote Work Environments - Allie Hitchcock (Houzz)
|
Mar 01, 2023 |
|
What App Marketers Need to Know About SKAN 4.0 and FLEDGE - Eran Friedman (Singular)
|
Feb 14, 2023 |
|
The 3 Markers of Good Marketing Automation - Joel Debus (Klarna)
|
Jan 17, 2023 |
|
Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust)
|
Jan 10, 2023 |
|
Roundup: Women in Mobile - Maria Lannon (Remerge)
|
Dec 28, 2022 |
|
Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)
|
Dec 20, 2022 |
|
The Dos and Don’ts of Soft Launching a Mobile Game - Matej Lančarič (Lancaric.me)
|
Dec 13, 2022 |
|
Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)
|
Nov 16, 2022 |
|
Prioritizing Countries for an International App Launch - Mert Çamur (GameGuru)
|
Nov 08, 2022 |
|
Cracking Africa’s Mobile Gaming Market - Cordel Robbin-Coker (Carry1st)
|
Oct 25, 2022 |
|
Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue)
|
Oct 20, 2022 |
|
Tips for Overcoming SKAdNetwork’s 3 Biggest Issues - Eran Friedman (Singular)
|
Oct 11, 2022 |
|
Is Now the Right Time to Rebrand Your App? - Ariel Cohen
|
Oct 05, 2022 |
|
Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)
|
Sep 28, 2022 |
|
Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)
|
Sep 20, 2022 |
|
Monetization Strategies for Mobile Games - Farhan Haq (Hyper HQ)
|
Sep 14, 2022 |
|
Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)
|
Sep 08, 2022 |
|
Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)
|
Sep 01, 2022 |
|
Authentic Networking for Introverts - Vicki Goldman (Paramount Streaming)
|
Aug 17, 2022 |
|
Finding Ground Truth: Measuring & Testing Incrementality - Brian Krebs (MetricWorks)
|
Aug 11, 2022 |
|
Keep Your Creative Team Inspired - Sharon Romang (Headlight)
|
Jul 12, 2022 |
|
How Gaming Apps Are Adapting to SKAdNetwork 4.0 - Alexey Gusev (Goodgame Studios)
|
Jun 28, 2022 |
|
What to Expect When Marketing Mobile Games - Tiffanie Chau (Mistplay)
|
Jun 21, 2022 |
|
Mobile Measurement: Adapt or Die - Phil Golas (Spark Foundry)
|
Jun 14, 2022 |
|
How to Address Disrespectful Co-workers - Mariana D’Avila (Appreach)
|
Jun 08, 2022 |
|
How Marketers Influence Consumer Habits - Joaquín Flores (Kavak)
|
May 24, 2022 |
|
A Mobile Marketing Guide: The Growth Loop – Andre Kempe (Admiral Media)
|
May 17, 2022 |
|
Building a Brand Cause for Your App - Juliana Biasi (99/DiDi)
|
May 10, 2022 |
|
Preloads: A Frictionless User Experience - Martijn Lancee (LinkedIn)
|
May 03, 2022 |
|
Mergers & Acquisitions in App Industry - Satya Vinnakota (Vinted)
|
Apr 27, 2022 |
|
Why the Climate Change Fight Needs an App – Lily Dempster (One Small Step)
|
Apr 20, 2022 |
|
Surpass Your Job Title with Personal Branding - Jeff Perkins (ParkMobile)
|
Apr 12, 2022 |
|
Mobile Marketing Leaders Should Be a Voice for Minorities - Renato Camargo (RecargaPay)
|
Apr 06, 2022 |
|
Springing into Mobile Marketing Leadership - Laura Spikermann (Customlytics)
|
Mar 28, 2022 |
|
Experience the Uplift of Work-Life Boundaries - Liia Palipea (Bolt)
|
Mar 15, 2022 |
|
When Women In Mobile Speak Up and Unite - Camila Carneiro (AppsFlyer)
|
Mar 08, 2022 |
|
Women in Mobile: Your Ideas In Your Voice - Fabiana Ayala (Truebill)
|
Mar 02, 2022 |
|
Marketing Automation in the Privacy-First Era - Yury Bolotkin (StarBerry Games)
|
Feb 22, 2022 |
|
Optimize Your Website to Drive App Downloads - Hannah Parvaz (Uptime)
|
Feb 15, 2022 |
|
Omnichannel Marketing in the Privacy-First Era - Alexander Savelyev (Verve Group)
|
Feb 08, 2022 |
|
Four Growth Marketing Strategies for Cryptocurrency Apps - Tarik Amzil (Binance)
|
Feb 01, 2022 |
|
Rebroadcast: Making the Leap to a Third Party Retargeting Partner - Pablo Bereskyj (Etermax)
|
Jan 11, 2022 |
|
What the Data Shows About App Retargeting’s Viability – Patrick Eichmann (Remerge)
|
Jan 06, 2022 |
|
The Future of Micro-Influencers in Mobile App Growth- Ludie Veloso (AirBrush)
|
Dec 14, 2021 |
|
Monetizing Mobile App Games with NFTs - Eva Juretić (Pocket Worlds)
|
Dec 07, 2021 |
|
Customer Experience: The Key Ingredient to App Growth - Bryce Boothby (McDonald’s)
|
Nov 23, 2021 |
|
Lessons from the Loss of Third-Party Cookies on the Web - Sarah Polli (Hearts & Science)
|
Nov 16, 2021 |
|
Why It’s the Right Time to Consider Investing in a DSP - Alexa Wieczorek (Electronic Arts)
|
Nov 10, 2021 |
|
How to Lead with Confidence and Vulnerability - Erin Webster-Shaller (Lose It!)
|
Oct 26, 2021 |
|
Why Performance Marketers Need to Revisit the Olden Days - Diane Le (Curtsy)
|
Oct 19, 2021 |
|
How to Tell the Story of Your App’s Data - Anna Yukhtenko (Hutch)
|
Oct 12, 2021 |
|
How to Nail Humor in Your Mobile Ad Creatives - Arthur Cordier-Lassalle (Voodoo)
|
Sep 28, 2021 |
|
The Power of Podcasts and Audio Ads for Mobile Marketers - Josh Brooks (M&C Saatchi Performance)
|
Sep 21, 2021 |
|
The State of Retargeting in the Privacy-First Era - Pan Katsukis (Remerge)
|
Sep 15, 2021 |
|
Data Science: Advanced Modeling for Mobile - Suresh Pillai
|
Aug 26, 2021 |
|
Women in Mobile: Maybe You’re Not “Unqualified” - Adrienne Rice
|
Aug 18, 2021 |
|
Growth Marketing and the Secret to Tracking Events - Abdala Pineda (Fondeadora)
|
Aug 11, 2021 |
|
How Covid Affected Mobile Habits Globally - Lexi Sydow (App Annie)
|
Aug 05, 2021 |
|
Data Science: Measuring No-ID Campaigns with Causal Impact (Social Point)
|
Jul 27, 2021 |
|
What Managers Want from User Acquisition Marketers - Janos Perei (Voodoo)
|
Jul 20, 2021 |
|
Making the Leap to a Third Party Retargeting Partner - Pablo Bereskyj (Etermax)
|
Jul 06, 2021 |
|
Guaranteeing Profitability through testing and analysis Grégoire Mercier (Addict Mobile)
|
Jun 29, 2021 |
|
Seizing New Opportunities for Women in Mobile - Georgiana Ciobotaru (HelloFresh)
|
Jun 22, 2021 |
|
Adopting the Pareto Rule in Performance Marketing - Fiona Lauredi (Gameloft)
|
Jun 16, 2021 |
|
Arming Your Retargeting Playbook - Stephen Siegel (Scopely)
|
Jun 09, 2021 |
|
Is the App World Shifting from Ads to Subscriptions? - Jean-François Grang (Purchasely)
|
May 28, 2021 |
|
How Wellness Apps Are Changing Healthcare - Taylor Gobar (Bloom)
|
May 19, 2021 |
|
Managing Burnout in Mobile Marketing - Jocelyn Paz (Reebok)
|
May 11, 2021 |
|
Data Science: Designing an Experimentation Platform - Shan Huang (Zalando)
|
Apr 28, 2021 |
|
How to Nail User-Generated Content – Yoann Pavy (Diem)
|
Apr 20, 2021 |
|
Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)
|
Apr 13, 2021 |
|
How to Build Social Validation for a Mobile App - Jon Lau (Weee!)
|
Apr 07, 2021 |
|
Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)
|
Mar 31, 2021 |
|
Overcoming “Impostor Syndrome” as a Woman in Tech - Michelle Lerner (Branch)
|
Mar 24, 2021 |
|
Company Culture that Works for Women in Mobile Marketing - Fanny Jacoby (Trivago)
|
Mar 19, 2021 |
|
The Fight for Women’s Voice in the Gaming Industry – Jen Donahoe (Riot Games)
|
Mar 11, 2021 |
|
Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)
|
Mar 04, 2021 |
|
A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics)
|
Feb 22, 2021 |
|
Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)
|
Feb 03, 2021 |
|
How to Execute a Virtual App Growth Event - Louis Tanguay (AGS)
|
Jan 26, 2021 |
|
Automation and the Future of Performance Marketers - Simon Kreienbaum (kitchn.io)
|
Jan 18, 2021 |
|
Engaging Consumers with New Creatives in 2021 (M&C Saatchi Performance)
|
Jan 12, 2021 |
|
Achieving Rapid Growth in Fintech By Building Trust (Valiu)
|
Jan 05, 2021 |
|
How to Implement Rapid Experimentation - Matt Pate (Finimize)
|
Dec 15, 2020 |
|
How to Engage Gen Z Mobile Users - Ngozi Ogbonna (Overtime)
|
Dec 08, 2020 |
|
The Power of Programmatic for Mobile Gaming Apps - Pau Quevedo (Goodgame Studios)
|
Dec 01, 2020 |
|
[Rebroadcast] Using Incrementality to Drive User Growth
|
Nov 24, 2020 |
|
The Power of TikTok for Mobile App Acquisition - Katie Perry (Public.com)
|
Nov 17, 2020 |
|
One-to-One Lifecycle Marketing Tips for Mobile - Jessy Hanley (Intuit)
|
Nov 10, 2020 |
|
Mobile Marketing with QSR Giant - Kevin Nemeth (Popeyes)
|
Nov 03, 2020 |
|
5 Tips for Retargeting Mobile Game Users - Ian Masterson (Tilting Point)
|
Oct 27, 2020 |
|
APAC’s Mobile Marketing Melting Pot - Kabeer Chaudhary (M&C Saatchi Performance)
|
Oct 13, 2020 |
|
Drive App Growth by Building Community - Shana Sumers (HER)
|
Oct 06, 2020 |
|
All about Apple's IDFA changes & future role of MMPs - Susan Kuo (Singular)
|
Sep 29, 2020 |
|
The Opportunities of Shifting to In-App Advertising - Patrik Wilkens (Azerion)
|
Sep 15, 2020 |
|
Mobile Marketing Traffic Beyond Facebook & Google - Misha Syrotiuk (Huuuge Games)
|
Sep 08, 2020 |
|
Understanding African Markets for Mobile Games - Cordel Robbin-Coker (Carry1st)
|
Aug 31, 2020 |
|
Building Trust with Mobile App Users During Coronavirus - Alexandra Kleemann (Shpock)
|
Aug 25, 2020 |
|
Leveraging Dynamic Product Ads to Grow Your App – Christian Eckhardt (Customlytics)
|
Aug 18, 2020 |
|
Adapting Mobile Marketing Strategies During Coronavirus - Michael Jessen (Socialpoint)
|
Aug 11, 2020 |
|
Why Transparency Matters on an Impression Level - Daniel Lopez (Electronic Arts)
|
Jul 28, 2020 |
|
Building Gaming Apps as a Service, Not a Product - Luis de la Cámara (Genera Games)
|
Jul 21, 2020 |
|
Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)
|
Jul 14, 2020 |
|
Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)
|
Jul 07, 2020 |
|
The Untapped Potential of In-App Messaging for Mobile Marketers - Andy Carvell (Phiture)
|
Jun 30, 2020 |
|
Mobile Marketing lessons from LATAM - Mariano Sáenz (Winclap)
|
Jun 23, 2020 |
|
Why Gaming Apps Should Be Talking Directly to Their Users - Amanda Lulewicz (Glu Mobile)
|
Jun 16, 2020 |
|
How to Optimize Your Mobile Marketing Strategies with A/B Testing - Wout Laban (Leanplum)
|
Jun 02, 2020 |
|
The “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)
|
May 26, 2020 |
|
Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)
|
May 19, 2020 |
|
Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)
|
May 12, 2020 |
|
Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)
|
May 05, 2020 |
|
Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)
|
Apr 28, 2020 |
|
Getting into People-Based Attribution - David Llewellyn (AppsFlyer)
|
Apr 22, 2020 |
|
Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)
|
Apr 14, 2020 |
|
Building Trust with Your Product Team - Tommaso Scazzocchio (Freeletics)
|
Apr 07, 2020 |
|
App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)
|
Mar 30, 2020 |
|
Boosting Organic Growth - Ne Djuric (Coca-Cola)
|
Mar 24, 2020 |
|
Converting and Retaining App Subscribers - Haseeb Tariq (Retention App)
|
Mar 17, 2020 |
|
Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)
|
Mar 10, 2020 |
|
Mitigating Marketing Risks when Scaling - André Kempe (Freeletics)
|
Mar 03, 2020 |
|
Marketing to Emerging Markets - Josh Gosliner (Juvo)
|
Feb 25, 2020 |
|
Closing the Mobile App “Digital Gap” - Sylvie Vandevelde (itsme)
|
Feb 19, 2020 |
|
Staying Agile with Automation - Maria Fossarello (BlaBlaCar)
|
Feb 12, 2020 |
|
Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine)
|
Feb 05, 2020 |
|
Diversifying Channels Beyond the Big 3 - Krishnan Menon (Fetch Rewards, Inc.)
|
Jan 29, 2020 |
|
Retargeting Strategies - Nadav Shalit & Dani Magid (Playtika)
|
Jan 22, 2020 |
|
Getting Innovative in Mobile Games Marketing - Farhan Haq (SYBO Games)
|
Jan 15, 2020 |
|
Learning Along the Way - Lorenzo Rossi (Mobile Marketing Italia)
|
Jan 08, 2020 |
|
Re-broadcast: Getting Creative with Creatives - Thiago Monteiro (Peak Labs)
|
Jan 01, 2020 |
|
Re-broadcast: Excelling Marketing Strategies - Matthew Sadofsky (Studio)
|
Dec 25, 2019 |
|
Setting Up Your Marketing Tech - Christian Eckhardt (Customlytics)
|
Dec 18, 2019 |
|
Refreshing Your UA Gamebook - Ariel Cohen (Kape)
|
Dec 11, 2019 |
|
Integrating AI & Machine Learning - Lomit Patel (IMVU)
|
Dec 04, 2019 |
|
Working with Influencers - Kevan O’Brien (LBC Studios)
|
Nov 27, 2019 |
|
Starting Your Own Agency - Rebecca Nackson (Notable)
|
Nov 20, 2019 |
|
Excelling Marketing Strategies - Matthew Sadofsky (Studio)
|
Nov 13, 2019 |
|
Tracking Incrementality in UA - Moshi Blum (Adjust)
|
Nov 06, 2019 |
|
Scaling Niche Marketing - Ryan Watson (onXmaps, Inc.)
|
Oct 30, 2019 |
|
Improving Your Sales Pitch - Drew Fung (Current)
|
Oct 23, 2019 |
|
Effective Automation - Jacques Frisch (Glovo)
|
Oct 16, 2019 |
|
Marketing Multiple Apps Under One Brand - Megan Silvey & Molly Plaehn (ASICS Digital Inc)
|
Oct 09, 2019 |
|
Fighting Cart Abandonment - Mirela Cialai (ZINIO)
|
Oct 02, 2019 |
|
Making Data Driven Decisions - Andy Wong (Jam City)
|
Sep 19, 2019 |
|
Identifying Fraud - Rockford Yapp (Tilting Point)
|
Sep 11, 2019 |
|
Bridging the gap between in-app and brick-and-mortar experiences
|
Sep 03, 2019 |
|
Using Incrementality to Drive User Growth - Vincenzo Serricchio (Delivery Hero)
|
Aug 27, 2019 |
|
Thinking Beyond Revenue - Dora Trostanetsky (SoundCloud)
|
Aug 21, 2019 |
|
Getting Creative with Creatives - Thiago Monteiro (Peak Labs)
|
Aug 14, 2019 |
|
Finding The Right Users And Matching Your Messaging with Sam McLellan (Yousician)
|
Aug 07, 2019 |
|
Building a Strong Marketing Stack with Thomas Petit
|
Jul 30, 2019 |
|
Customer Experience with Eric Stein (Branch)
|
Feb 19, 2019 |
|
Switching Vertical with Patrick Witham (Postmates)
|
Dec 18, 2018 |
|
Cross Device Media with Eric Kovalkoski (Stitch Fix)
|
Dec 12, 2018 |
|
Incrementality with Melissa Lertsmitivanta (Realtor.com)
|
Dec 04, 2018 |
|
Fraud with Sam Bruns
|
Nov 13, 2018 |