Discussion in Digital
By McKinsey Marketing & Sales
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Category: Management
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Subscribers: 9
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Episodes: 13
Description
Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
| Episode | Date |
|---|---|
|
Discussions in Digital: Surveying the brand-building landscape
|
Jun 26, 2020 |
|
Discussions in Digital: Influencer marketing is ready for its close-up
|
Jun 22, 2020 |
|
Coping with the new normal in marketing agency relationships
|
Dec 07, 2018 |
|
What's a marketing ecosystem and what does it mean for marketers?
|
Feb 27, 2018 |
|
Moving B2B companies into the digital world
|
Sep 08, 2017 |
|
How strategy is evolving - and staying the same - in the hypergrowth digital age
|
Jan 18, 2017 |
|
Discussions on digital: How large and small companies build a digital culture
|
Oct 12, 2016 |
|
Reimagining customer experience in mobile age
|
Jun 28, 2016 |
|
The new world of marketing
|
Feb 26, 2016 |
|
Measuring marketing's impact
|
Feb 18, 2016 |
|
Mobile: What's next
|
Oct 21, 2015 |
|
War for talent in the digital age
|
Sep 21, 2015 |
|
Mobile, social, and new trends in consumer expectations
|
Mar 24, 2015 |