Write With Influence
By Amy Harrison
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Image by Amy Harrison
Category: Marketing
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Episodes: 44
Description
A 10-15 minute copywriting podcast with practical tips for writing persuasive sales copy.
| Episode | Date |
|---|---|
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Ep 44: The WISH Technique for Writing Pain Points Your Customer Recognises
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Aug 12, 2021 |
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Ep 43: The Customer Monologue – How to Inject Empathy and Emotion into Your Copy
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Jul 28, 2021 |
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Ep 42: Kill the Workaround – Show Customers that NOT Using You is a Bad Idea
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Jul 23, 2021 |
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Ep 41: How to Overcome “It Won’t Work for Me” Objections in Your Copy
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Jul 15, 2021 |
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Ep 40: 5 Steps For Using Cinematic-Style Conflict in Your Copywriting
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Jun 16, 2021 |
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Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity
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Jun 10, 2021 |
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Ep 38: Stop, Start, Without – A Simple Formula for Writing Succinct Product Pitches
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May 26, 2021 |
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Ep 37: What’s the Best “Most Likely” Next Step a Prospect Can Take After Reading Your Copy?
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May 05, 2021 |
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Ep 36: What to Do if People Don’t Buy your Product Just “Because It’s There”
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Apr 21, 2021 |
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Ep 35: Copywriting FOMO – 3 Techniques That Use Risk to Create Urgency
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Apr 14, 2021 |
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Ep 34: Is Your Copywriting Style Confusing Your Customers?
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Apr 06, 2021 |
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Ep 33: Marketers Cannot Live by Copywriting Phrases Alone…
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Apr 01, 2021 |
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Ep 32: Sick Copy – Are You a Coach or Consultant? Prospects May Not Believe Your Bio
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Mar 03, 2021 |
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Ep 31: Do You Need a Portfolio as a New Copywriter?
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Feb 25, 2021 |
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Ep 30: A Pragmatic Approach for Using Emotion in Your Copy
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Feb 10, 2021 |
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Ep 29: 5 stages of marketing awareness. Don’t bore customers if they’re ready to buy
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Feb 02, 2021 |
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Ep 28: Sales Copy is A Conversation, Not a Perfect Script
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Jan 26, 2021 |
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Ep 27: Copy Doesn’t Need to Be Unique to Stand Out, But is DOES Need to Be Clear
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Jan 12, 2021 |
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Ep 26: Two Associations You Can Use to Freshen Up The Same Old Copy
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Jan 05, 2021 |
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Ep 25: How to Avoid Filler and Fluff in Your Copy
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Dec 29, 2020 |
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Ep 24: How to Make a Big Deal Out of Small Product Details
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Dec 22, 2020 |
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Ep 23: Can Customers See Your Treasure (Or Have You Buried It?)
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Dec 15, 2020 |
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Ep 22: Should You Use Copywriting Templates?
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Aug 10, 2020 |
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Ep21: Should You Choose a Niche if You’re a Copywriter?
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Jul 16, 2020 |
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Ep 20: Want to Tease Customers into Taking Action? The Science Behind Curiosity Copywriting
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Jul 05, 2020 |
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Ep 19: Does Your Copywriter Want Sales for You or Praise for Them?
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Apr 30, 2020 |
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Ep 18: Why Customers Think Your Promises are Bull***t
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Apr 14, 2020 |
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Ep17: Five Mistakes That Makes Your Copywriting Invisible
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Apr 07, 2020 |
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16: Never Show Clients Draft Copy and Only Offer One Round of Revisions
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Apr 02, 2020 |
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Ep 15: Can You Use the Same Sales Message for Different Target Markets?
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Mar 25, 2020 |
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Ep 14: How To Repeat Your Sales Message Without Sounding Spammy
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Feb 25, 2020 |
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Ep 13: What’s a Dirty Copywriting Draft and Why Do you Need One?
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Feb 18, 2020 |
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Ep 12: Using Risk in Your Marketing – Why it Works and How to Do it
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Feb 11, 2020 |
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Ep 11: How Butterfly Moments Transform Your Copywriting
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Feb 04, 2020 |
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Ep 10: The REAL Reasons people buy your product (don’t miss this from your marketing)
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Jan 25, 2020 |
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Ep 9: Don’t Break Up With Me! (How to Persuade Customers to Stay… and Pay)
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Aug 14, 2019 |
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Ep 8: Choosing the Right Tone-of-Voice for Your Copywriting
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Jul 30, 2019 |
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Ep 7: Why Do People Hate What You Do? A Clever Copywriting Trick to Stand Out from The Competition
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Jul 16, 2019 |
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Ep6: Make Context Clear (Otherwise Children Chew Cables?)
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Apr 05, 2019 |
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Ep 5: Ethical Copywriting Tricks That Make People Buy (Interview with User Conversion expert Karl Gilis)
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Mar 20, 2019 |
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Ep 4: You are more persuasive than you think (listen to your younger self)
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Feb 27, 2019 |
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Ep 3: How to Sell Results (My Dad and The Offensive Scone)
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Feb 12, 2019 |
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Ep 2: When Bad Buyer Personas Kill Good Marketing
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Jan 30, 2019 |
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Ep 1: Don’t Call Your Product a ‘Solution’
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Jan 15, 2019 |