Call To Action
By Giles Edwards
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Category: Marketing
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Subscribers: 24
Reviews: 0
Episodes: 141
Description
Feel better about marketing™
The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.
It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.
UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
| Episode | Date |
|---|---|
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139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
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May 03, 2024 |
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138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.
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Apr 19, 2024 |
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137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.
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Apr 05, 2024 |
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136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.
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Mar 15, 2024 |
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135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute.
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Mar 01, 2024 |
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134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1
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Feb 13, 2024 |
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133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.
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Feb 02, 2024 |
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132: Feel better about marketing™ with Call to Action® [TRAILER]
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Jan 23, 2024 |
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131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations.
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Jan 19, 2024 |
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130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade.
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Jan 05, 2024 |
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129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School
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Dec 15, 2023 |
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128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks
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Dec 01, 2023 |
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127: The current state of creativity in advertising with Alex Jenkins, Contagious
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Nov 17, 2023 |
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126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin
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Nov 03, 2023 |
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125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand
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Oct 20, 2023 |
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124: Mind Your Business: Startle [Episode 3 of 3]
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Oct 11, 2023 |
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124: Mind Your Business: Startle [Episode 2 of 3]
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Oct 11, 2023 |
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124: Mind Your Business: Startle [Episode 1 of 3]
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Oct 11, 2023 |
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123: A masterclass in Proper Marketing with Tourism Australia CMO, Susan Coghill
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Oct 06, 2023 |
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122: Why we're wrong to think of ourselves as individuals with the HERDmeister, Mark Earls
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Sep 22, 2023 |
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121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold
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Sep 08, 2023 |
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120: Why you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson
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Aug 25, 2023 |
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119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny
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Aug 11, 2023 |
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118: Why the 'London bubble' is a myth with research duo, Andrew Tenzer & Ian Murray
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Jul 28, 2023 |
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117: How copywriter and messabouter Dave Harland wins work by confusing LinkedIn scammers
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Jul 14, 2023 |
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116: How you can create more effective work with Rosie & Faris Yakob
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Jun 30, 2023 |
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115: Why you SHOULD be a pain in the aris (with compassion) with Charity and Business Leader, Chris Paouros
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Jun 16, 2023 |
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114: "Why aren't ad agencies advertising themselves?" with Copywriter & Creative Director, David Moore
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Jun 02, 2023 |
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113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
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May 19, 2023 |
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112: The man behind the Ad Agency of the Year with Greg Hahn, Mischief
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May 05, 2023 |
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111: "Is advertising changing for better or worse?" with Orlando Wood, System 1
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Apr 21, 2023 |
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110: How to beat uncertainty and unpredictability with Matt Watkinson, CX consultant & author of Mastering Uncertainty
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Apr 07, 2023 |
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109: A masterclass in brand health tracking with Jenni Romaniuk, Ehrenberg-Bass Institute & Author of Better Brand Health
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Mar 24, 2023 |
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108: Meet the woman called in when one of the big consultancies fails with Lisl Macdonald, Marketer & Problem Solver
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Mar 10, 2023 |
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107: Game of Thrones actor, Tim Plester, on why the Red Wedding stunk & getting his role in After Life
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Feb 24, 2023 |
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106: How Joe Glover built the loveliest community in marketing, The Marketing Meetup
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Feb 10, 2023 |
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105: "When will agencies understand the value of account management?!" with Faizan Ali, VMLY&R
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Jan 27, 2023 |
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104: How to raise your prices with current clients (and not p**s them off in the process) with Blair Enns, Win Without Pitching
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Jan 13, 2023 |
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103: Meet the man to thank for skippable ads on YouTube; Walter Geer III, VMLY&R HEALTH
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Dec 16, 2022 |
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102: “Culture is only as strong as the worst behaviour it tolerates” with Sara Tate, former CEO of TBWA London
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Dec 02, 2022 |
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101: How to practice being lucky with Andy Nairn, Lucky Generals & Author of Go Luck Yourself
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Nov 18, 2022 |
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100: Mark Ritson unleashes his devilish take on the marketing industry for our 100th episode
|
Nov 04, 2022 |
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99: Steve Harrison & Giles Edwards vent eloquent fire on agencies, pitches, rude clients & the story behind ....Gasp!
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Oct 28, 2022 |
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98: ‘Client-side or agency-side; a proper marketer could do both?’. A verbal slugfest with Lee Grunnell, Gillian Rightford & Tom Lewis.
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Oct 21, 2022 |
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97: Beating quick fix mentality through psychedelics with Stefana Bosse & Jennifer Tessler
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Oct 07, 2022 |
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96: Loud, proud critic (and lover) of the ad industry, Derek Walker, reveals what ad agencies REALLY fear
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Sep 23, 2022 |
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95: How to explain data in a way people ACTUALLY understand with Dr Grace Kite, Econometrician
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Sep 09, 2022 |
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94: Top strategist Tom Roach on why siloing creative, strategy, and media is NONSENSE
|
Aug 26, 2022 |
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93: Meet Marc Lewis, the man behind the world's most awarded ad school
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Aug 12, 2022 |
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92: Industry legend Cameron Day on writing his Advertising Survival Guides
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Jul 29, 2022 |
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91: How studying songwriting makes you a better copywriter with Carolyn Barclay
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Jul 15, 2022 |
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90: Why your ad being EXPENSIVE and IGNORED might be a good thing with strategist Alex Murrell
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Jul 01, 2022 |
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89: Why discounts destroy brands with "revenue architect" Dave Wakeman
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Jun 17, 2022 |
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88: Why there's never been a more exciting time to be a media planner with Rich Kirk, Zenith
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Jun 03, 2022 |
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87: TikTok sensation Rob Mayhew on how to win at LinkedIn
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May 20, 2022 |
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86: Why you can't sell tea bags in Sudan (and other lessons from a career spanning four continents) with marketer Keerti Nair
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May 06, 2022 |
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85: TBWA/Chiat/Day's Chief Creative Officer, Amy Ferguson, on how to hack the Super Bowl
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Apr 22, 2022 |
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84: How to adopt a 2-speed strategy with professional services marketer, Lee Grunnell
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Apr 08, 2022 |
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83: Stopping ad agencies becoming the least creative places on earth with Laura Jordan Bambach, Chief Creative Officer at Grey London
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Mar 25, 2022 |
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82: One of Britain's most awarded copywriters, Nick Asbury, dismantles brand purpose
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Mar 11, 2022 |
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81: Professor Karen Nelson-Field schools us on all things attention
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Feb 25, 2022 |
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80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out.
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Feb 17, 2022 |
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79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible
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Feb 11, 2022 |
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78: Using game theory to make better decisions with strategy & risk expert, Andrey Ivanov
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Jan 28, 2022 |
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77: Why everyone is BOTH right AND wrong about loyalty with John Lyons
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Jan 14, 2022 |
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76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm
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Nov 26, 2021 |
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75: Should your business have a 25 year plan? Consultant & mentor Jess Gregson weighs in
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Nov 12, 2021 |
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74: The man behind some of Britain’s most famous ads & author of Anatomy of Humbug, Paul Feldwick
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Oct 29, 2021 |
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73: Why creatives don't do well in captivity with copywriter Andrew Boulton
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Oct 15, 2021 |
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72: The art and science of data driven marketing with Molly Baker, Ex-Ben & Jerry's & Founder of Indie Consulting
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Oct 01, 2021 |
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71: Meet Thomas Kolster the brand purpose expert who thinks Patagonia is full of sh*t
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Sep 17, 2021 |
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70: Living under a false name & skirting death (more than once) with one of the all time copywriting greats, Drayton Bird.
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Sep 03, 2021 |
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69: ADHD as a creative advantage with designer Victoria Rosselli
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Aug 20, 2021 |
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68: "What's the noose around too many marketer's necks?" with ...Gasp! founder Giles Edwards & JP Castlin
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Aug 06, 2021 |
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67: Industry legend Steve Harrison on writing “the most provocative advertising book in years”
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Jul 23, 2021 |
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66: How to win your first client with Freelancer Magazine Editor Sophie Cross
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Jul 09, 2021 |
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65: A masterclass on how to do better virtual keynotes with Marcus John Henry Brown
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Jun 25, 2021 |
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64: Why a good craftsperson isn't always a good manager with designer turned strategist Izzi Hays
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Jun 11, 2021 |
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63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier
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May 28, 2021 |
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62: How to write a creative brief you love with Richard Huntington, CSO at Saatchi & Saatchi
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May 14, 2021 |
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61: Getting creatives to talk about mental health with Laurel Stark Akman, Creative Director at The Sims
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Apr 30, 2021 |
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60: The story behind the Mouldy Whopper with Fernando Machado, ex-Burger King CMO
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Apr 16, 2021 |
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59: Red Bull alumni & Formula 1 social media pioneer David Granger on his days in the Paddock
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Apr 02, 2021 |
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58: "Research is creative as much as it is scientific" with Planning Director Sarah Benson
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Mar 19, 2021 |
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57: "Is advertising in danger of becoming a hobby for rich people's children?" with strategist Will Humphrey
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Mar 05, 2021 |
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56: Why ROI is rubbish with top data dog Andrew Willshire
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Feb 19, 2021 |
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55: Learning how to fail with Harriet Minter, founder of The Guardian's Women in Leadership section
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Feb 05, 2021 |
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54: An exclusive look at the controversial Castlin Manifesto with JP Castlin
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Jan 22, 2021 |
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53: How to design for accessibility with Tommy Mason
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Jan 08, 2021 |
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52: How Gillian Rightford is ridding the world of bad advertising
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Dec 11, 2020 |
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51: The story behind the world’s most boring advert for a sex toy client with Halo co-founder Nick Ellis
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Nov 27, 2020 |
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50: Stories from 19 years at JWT with Shekhar Deshpande, Head of Strategy at Meta
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Nov 13, 2020 |
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49: Why the smartest people ask stupid questions with strategist Zoe Scaman
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Oct 30, 2020 |
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48: "Should ads be more expensive?" with Andrew Spurrier-Dawes
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Oct 16, 2020 |
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47: How to write a good headline with one of the most highly awarded copywriters on the planet George Tannenbaum [Part 2 of 2]
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Oct 02, 2020 |
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46: One of advertising's biggest fish, George Tannenbaum, vents eloquent fire on the state of the industry [Part 1 of 2]
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Sep 18, 2020 |
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45: Nailing your diversity strategy with ad land's most disruptive Diversity Officer, Doug Melville
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Sep 04, 2020 |
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44: Brush up on your Survival Skills for Freelancers with copywriter Sarah Townsend
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Aug 21, 2020 |
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43: One half of the Wellness & Leadership power couple Alex Jamieson and Bob Gower has been Oscar-nominated. Find out who.
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Aug 07, 2020 |
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42: Find out why the Queen of GIFs & talented writer, Gem Higgins, is the marketing industry's cheerleader.
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Jul 24, 2020 |
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41: What the business leader learnt from the stripper with entrepreneur and former burlesque dancer Paulina Tenner
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Jul 10, 2020 |
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40: How businesses can measure and monitor happiness with Friday Pulse founder Nic Marks
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Jun 26, 2020 |
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39: A masterclass in measuring and managing distinctive brand assets with Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute
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Jun 12, 2020 |
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38: What the world of medicine can teach marketing with Delusions of Brandeur author Ryan Wallman
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May 29, 2020 |
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37: Listen to Richard Chataway reveal a great Behavioural Science idea from Norwich City F.C.
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May 15, 2020 |
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36: Ten principles of customer experience to follow with Matt Watkinson
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May 01, 2020 |
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35: Thinking of making a move from figure skating to strategic consultancy? Then you need to listen to Liana Dinghile
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Apr 17, 2020 |
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34: Former Viz Cartoonist Nick Parker on helping brands like PwC & Spotify define their Tone of Voice.
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Apr 03, 2020 |
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33: From selling blouses on Petticoat Lane to consulting brands like British Airways & Ford, Nicole Yershon is someone to listen to.
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Mar 20, 2020 |
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32: Decoded author Phil Barden with some unmissable insight for brand managers
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Mar 06, 2020 |
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31: What makes a good comedy actor with West End and Broadway star of The Play That Goes Wrong, Charlie Russell
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Feb 21, 2020 |
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30: Big agencies vs small agencies with Kerry O'Connor
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Feb 07, 2020 |
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29: Vice President of Islamic Marketing at Ogilvy, Shelina Janmohamed, has a theory on the social healing power of chips
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Jan 24, 2020 |
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28: What Morph is really like with Director and Designer at Aardman Animations, Gavin Strange.
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Jan 10, 2020 |
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27: Metrics, short-termism and selling Ribena to the North of England with Tom Goodwin
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Dec 24, 2019 |
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26: The value of education in marketing with Ireland's greatest marketer, Colin Lewis
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Dec 24, 2019 |
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25: Meet one of the most controversial voices in the industry, Bob Hoffman, Ad Contrarian
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Dec 24, 2019 |
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24: Want to know more about creating a genuinely special workplace culture? Listen to Di Wilkins
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Dec 13, 2019 |
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23: How businesses can improve diversity and inclusion with Dr Stefanie Johnson
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Nov 29, 2019 |
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22: A Guiness-fuelled industry mickey-take with Paul Mellor of Mellor&Smith
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Nov 15, 2019 |
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21: SPECIAL ANNOUNCEMENT
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Nov 05, 2019 |
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20: How to brief agencies and more client side tips with B2B marketing's self styled Yoda, Brian Macreadie
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Nov 01, 2019 |
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19: Stories from ad land's heyday in Australia with Jane Evans
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Oct 18, 2019 |
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18: Cool dude and professional hell-raiser, James Victore wants you to have a “God damn opinion”
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Oct 04, 2019 |
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17: Tips for writing magic copy with The Word Man, Dave Harland
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Sep 20, 2019 |
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16: What3words CMO Giles Rhys Jones talks on how 3 simple words can save lives, deliver pizza and transform the Mongolian postal service.
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Sep 06, 2019 |
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15: The world's ONLY global tech ethnographer Tricia Wang
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Aug 23, 2019 |
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14: One of the most talented designers around, Lee Davies talks on Behavioural Science, Signalling and Sheffield
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Aug 09, 2019 |
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13: Psychologyical hacks for parents with the don of Behavioural Economics, Rory Sutherland [Part 2 of 2]
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Jul 26, 2019 |
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12: Tips for those who dream of being a writer with multi-talented author, poet, and podcast host Giles Paley-Phillips
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Jul 12, 2019 |
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11: An hour of Rory Sutherland on all things advertising, marketing, and psychology [Part 1 of 2]
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Jun 28, 2019 |
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10: The Dutchman with a famous banana, Wiemer Snijders talks on how the scientific approach is helping to turn around marketing
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Jun 14, 2019 |
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9: A great definition of strategy with Murray Calder
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May 31, 2019 |
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8: Glenn Fisher is a copywriter adept at persuading people to act. Listen to his tips on how you can do the same.
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May 17, 2019 |
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7: Marketing strategy, brand purpose and the problem with online advertising with Fredrik Hallberg
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May 03, 2019 |
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6: Meet one of the best copywriters in the business, Tone of Voice expert, Vikki Ross
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Apr 19, 2019 |
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5: The Dunning-Kruger effect and how to save marketing with Eaon Pritchard
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Apr 05, 2019 |
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4: Amy Kean on neuromarketing and publishing a modern-day illustrated fairy tale
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Mar 22, 2019 |
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3: Using lollipops to deal with noisy clubbers and more stories from the Met Police 'Problem Solving Unit' with Stevyn Colgan
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Mar 08, 2019 |
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2: "Strategy first, tactics later, brand always" with JP Hanson
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Feb 22, 2019 |
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1: Author of The Choice Factory, Richard Shotton, tells us how to apply findings from behavioural science to advertising
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Feb 08, 2019 |