The Tech Marketing Podcast
By Twogether
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Category: Marketing
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Episodes: 152
Description
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
| Episode | Date |
|---|---|
|
146 | From Portals to Agents: Reinventing Partner Success with AI
|
Sep 10, 2025 |
|
145 | The psychology behind successful partner programs with Seema Barman
|
Aug 12, 2025 |
|
144 | The secret to navigating marketing complexity
|
Jul 16, 2025 |
|
143 | Leading with purpose, curiosity, empathy and the drive to empower
|
Jul 02, 2025 |
|
142 | Partner ops isn't optional anymore
|
Jun 23, 2025 |
|
141 | Rethinking partner experience
|
May 09, 2025 |
|
140 | Time to rethink partner tech strategy and eliminate buyer’s remorse
|
Apr 23, 2025 |
|
139 | Why the future of B2B agencies lies in strategy
|
Apr 09, 2025 |
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138 | Driving B2B impact through smarter signals and stronger teams
|
Mar 26, 2025 |
|
137 | How real narratives go beyond the template and transform B2B marketing
|
Mar 12, 2025 |
|
136 | Building confidence: The power of communication & storytelling
|
Feb 26, 2025 |
|
135 | Human connection in an AI-driven world
|
Feb 12, 2025 |
|
134 | Buying groups and AIQLs: The next evolution of B2B
|
Jan 29, 2025 |
|
133 | The ultimate guide to channel marketing
|
Jan 15, 2025 |
|
132 | TTMP 2024 Wrapped: The crew's top picks
|
Jan 01, 2025 |
|
131 | Transforming Customer Experience: Sprinklr's secret to success
|
Dec 18, 2024 |
|
130 | Building brands with soul: The CMO playbook
|
Dec 04, 2024 |
|
129 | Mastering marketing impact: Creativity, alignment and AI
|
Nov 20, 2024 |
|
128 | Growth Marketing: Where ABM and Demand meet
|
Nov 06, 2024 |
|
127 | Five-steps for leveraging first-party data
|
Oct 23, 2024 |
|
126 | Bridging sales, psychology and martech efficacy
|
Oct 09, 2024 |
|
125 | Scaling the partnership pyramid with ops, product, sales and marketing
|
Sep 25, 2024 |
|
124 | Unearthing the gold mine of B2B data
|
Sep 11, 2024 |
|
123 | The tech titans' partnership that saved rhinos
|
Aug 28, 2024 |
|
122 | Mastering stakeholder alignment in the channel
|
Aug 14, 2024 |
|
Reinventing Xerox: Transformation, talent and tech
|
Jul 31, 2024 |
|
CFO and CCO unite: Driving growth through collaboration
|
Jul 31, 2024 |
|
Evidenza: The future of AI-driven market research
|
Jul 31, 2024 |
|
A spin-off success: Brand storytelling that boosts demand
|
Jul 31, 2024 |
|
Marketing measurement: The framework for board buy-in
|
Jul 31, 2024 |
|
Thought leadership & AI power: Harnessing content in B2B
|
Jul 31, 2024 |
|
Embracing change: AI's impact on business transformation
|
Jul 31, 2024 |
|
121 | Leading the charge: how vendors can equip partners for Gen AI
|
Jul 17, 2024 |
|
120 | Customer-centric marketing: Being distinctive in B2B Tech
|
Jul 03, 2024 |
|
119 | Navigating the Crossroads of Creativity and Customer Insight in ABM
|
Jun 19, 2024 |
|
118 | Strategic partnering for optimal ROI
|
Jun 05, 2024 |
|
117 | Is it time to incentivise field marketers?
|
May 21, 2024 |
|
116 | Boost GTM success with partner-integrated product marketing
|
May 08, 2024 |
|
115 | Data-driven strategies to maximise your marketing budget
|
Apr 24, 2024 |
|
114 | Building high growth partnerships
|
Apr 10, 2024 |
|
113 | Building brand affinity with trust signals
|
Mar 27, 2024 |
|
112 | Building trust with the C-Suite by speaking their language
|
Mar 13, 2024 |
|
111 | Leveraging data to boost your channel strategy
|
Feb 28, 2024 |
|
110 | What Sales leadership really want from Marketers
|
Feb 14, 2024 |
|
109 | From CPG to B2B: Exploring the modern marketing landscape
|
Jan 31, 2024 |
|
108 | Nailing marketing effectiveness in 2024
|
Jan 17, 2024 |
|
107 | Sustainability in media services
|
Jan 03, 2024 |
|
106 | Applying AI: Practical insights from a Tech Marketer
|
Dec 20, 2023 |
|
105 | Fear and optimisim: Charting your course to Generative AI
|
Dec 06, 2023 |
|
104 | Award-winning channel marketing: Lenovo's partner-first strategy
|
Nov 22, 2023 |
|
103 | The ABM evolution: MarTech's past, present, and future
|
Nov 08, 2023 |
|
102 | Fostering a creative culture in Tech
|
Oct 25, 2023 |
|
101 | Challenging Marketing Metrics: Break free from short-term metrics
|
Oct 11, 2023 |
|
100 | Striking gold: Your guide to a successful awards season
|
Sep 27, 2023 |
|
99 | Drive revenue with a 'SMART' approach to sales and marketing alignment
|
Sep 13, 2023 |
|
98 | Navigating AI: 3 compasses for success
|
Aug 30, 2023 |
|
97 | The impact of converging tech: Ethics, understanding and strategy
|
Aug 16, 2023 |
|
96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success
|
Aug 02, 2023 |
|
95 | Sustainable marketing practices for business leaders
|
Jul 19, 2023 |
|
93 | The art & science of marketing. Insights from a data-driven leader.
|
Jul 10, 2023 |
|
94 | How marketers can build stronger relationships with CFOs and CEOs
|
Jul 10, 2023 |
|
86 | No mo CMO. What really happens when you align with Sales.
|
Jul 10, 2023 |
|
87 | The power sits with marketing. Time to get the glory.
|
Jul 10, 2023 |
|
88 | Data, people, brand: 3 steers for innovation in turbulent times.
|
Jul 10, 2023 |
|
89 | SaaS at the Superbowl: Has B2B creativity finally made the grade?
|
Jul 10, 2023 |
|
90 | Caution and curiosity: How to handle AI in financial services
|
Jul 10, 2023 |
|
91 | B2B purchasing is being revolutionised. And marketing is now front and centre.
|
Jul 10, 2023 |
|
92 | High-impact demand strategy: Changing mindsets for incredible results
|
Jul 10, 2023 |
|
85 | How will the successful marketer harness AI?
|
Jun 14, 2023 |
|
84 | How can CMOs extract maximum value from their data?
|
May 31, 2023 |
|
83 | Using word-of-mouth for exponential brand growth
|
May 16, 2023 |
|
82 | GA3 to GA4: Decision-making and shifting legislation
|
May 03, 2023 |
|
81 | Supercharge your partner program performance
|
Apr 19, 2023 |
|
80 | Unleash your networking potential: Connect the Dots
|
Apr 05, 2023 |
|
79 | Beyond the hype: The reality of emerging technologies
|
Mar 22, 2023 |
|
78 | The Insider's Guide to Channel Meet Up 2023
|
Mar 09, 2023 |
|
77 | Fighting for the Channel
|
Feb 22, 2023 |
|
76 | CES 2023: Emerging trends in B2B tech
|
Feb 08, 2023 |
|
75 | A new generation of sales enablement experience
|
Jan 25, 2023 |
|
74 | How we achieved a 1:127 ROI sales pipeline for Hitachi Vantara
|
Jan 11, 2023 |
|
73 | Producing an award-worthy podcast
|
Dec 28, 2022 |
|
72 | Metrics every CMO should know
|
Dec 14, 2022 |
|
71 | Delivering better digital marketing with partners to accelerate revenue and performance
|
Nov 30, 2022 |
|
70 | Creating awareness and trust to accelerate demand
|
Nov 15, 2022 |
|
69 | Building an effective Partner rewards club
|
Nov 09, 2022 |
|
68 | CMO perspectives: Building seamless online and customer experiences
|
Oct 25, 2022 |
|
67 | Engaging technology partners more effectively
|
Oct 12, 2022 |
|
66 | B2B Paid Social: Formulating the perfect strategy - Part 2
|
Sep 27, 2022 |
|
65 | B2B Paid Social: Formulating the perfect strategy - Part 1
|
Sep 13, 2022 |
|
64 | What the #?*! is going on with cookies?
|
Aug 26, 2022 |
|
63 | Demand Gen: Fuelling your funnel for success
|
Aug 12, 2022 |
|
62| Finance and Marketing Alignment: Learnings from Cannes P2
|
Jul 29, 2022 |
|
61 | Measuring Ad Effectiveness: Learnings from Cannes P1
|
Jul 15, 2022 |
|
60 | Channel marketing conversations: A CMU recap
|
Jul 01, 2022 |
|
59 | Third party cookies: the sun is setting, are you prepared?
|
Jun 17, 2022 |
|
58 | Can(nes) B2B Marketing take the creative lead?
|
Jun 03, 2022 |
|
57 | B2B Brand building: A super-cut
|
May 20, 2022 |
|
56 | The art of closing the Channel loop
|
May 06, 2022 |
|
55 | World Innovation Day Q&A
|
Apr 21, 2022 |
|
54 | The rise of the brand publisher
|
Apr 11, 2022 |
|
53 | The Drivers of B2B Marketing: Creativity, Innovation and Disruption
|
Mar 25, 2022 |
|
52 | Femmepowerment in tech
|
Mar 10, 2022 |
|
51 | AI - Expectations Vs Reality
|
Mar 04, 2022 |
|
50 | New starters: a vision for tech marketing
|
Feb 18, 2022 |
|
49 | B2B marketing and the Metaverse (plus NFTs)
|
Feb 03, 2022 |
|
48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara
|
Jan 20, 2022 |
|
47 | Winning ABM Pt.1 - Insights from Hitachi Vantara
|
Jan 07, 2022 |
|
46 | Brave ideas: experimentation and risk-taking in B2B marketing
|
Dec 23, 2021 |
|
45 | The B2B marketers’ guide to data networks.
|
Dec 10, 2021 |
|
44 | Award finalist case-study: The future of live, virtual & hybrid events
|
Dec 02, 2021 |
|
43 | The B2B Marketing Awards: Taking a look behind-the-scenes
|
Nov 23, 2021 |
|
42 | Award-finalist case study: Making your brand front of mind
|
Nov 12, 2021 |
|
41 | Award-finalist case study: Successful demand generation
|
Oct 28, 2021 |
|
40 | Award-finalist case study: Putting The Art Into Martech
|
Oct 21, 2021 |
|
39 | So The Third-Party Cookie Crumbles
|
Oct 01, 2021 |
|
38 | Personalization or Individualization?
|
Sep 12, 2021 |
|
36 | Innovation Insights 4 - Why do we innovate?
|
Aug 08, 2021 |
|
35 | Sales & Marketing Alignment
|
Jul 25, 2021 |
|
34 | Innovation Insights 3 - Personalization
|
May 13, 2021 |
|
33 | Audio in Content marketing
|
May 04, 2021 |
|
32 | Buzzwords of Marketing
|
Mar 09, 2021 |
|
31 | Martech 2 - Data, Data, Data
|
Mar 02, 2021 |
|
30 | Innovation Insights 2 - A New look at AI in Marketing
|
Feb 23, 2021 |
|
29 | 2021 Marketing Trends
|
Feb 15, 2021 |
|
28 | Tech vs. Creativity.
|
Feb 08, 2021 |
|
27 | Channel Marketing: Leading the way through a Crisis with NetApp
|
Nov 18, 2020 |
|
26 | Answering your questions: B2B Marketing today and beyond
|
Jun 01, 2020 |
|
25 | The 3 V’s of B2B Content Syndication Metrics
|
Mar 26, 2020 |
|
24 | CMO Challenges Pt.4 - quality media environments and content (part 2)
|
Dec 16, 2019 |
|
23 | CMO Challenges Pt.3 - quality media environments and content
|
Nov 18, 2019 |
|
22 | CMO Challenges Pt.2 - content effectiveness
|
Oct 21, 2019 |
|
21 | CMO Challenges Pt.1 - brand value and short-termism
|
Oct 14, 2019 |
|
20 | What Does Your Brand Sound Like?
|
Sep 27, 2019 |
|
19 | Client Perspectives Pt.3 - Hitachi Vantara
|
Sep 02, 2019 |
|
18 | The Confluence of Physical and Digital Marketing
|
Aug 19, 2019 |
|
17 | Client Perspectives Pt.2 - Intuit Partner Programmes
|
Aug 06, 2019 |
|
16 | ABM - Insight or out of sight?
|
Jul 21, 2019 |
|
15 | Innovation Insights 1 - AI in Marketing
|
Jul 07, 2019 |
|
14 | Client Perspectives Pt.1 - Hitachi Vantara
|
Jun 03, 2019 |
|
13 | What Is a Brand In 2019?
|
May 05, 2019 |
|
12 | What Happened To Digital Marketing?
|
Apr 28, 2019 |
|
11 | The Importance Of Channel Engagement
|
Apr 21, 2019 |
|
10 | Data in 5 Minutes
|
Apr 14, 2019 |
|
09 | Putting more RPM in your ABM
|
Apr 07, 2019 |
|
08 | The Stock Image Exchange
|
Apr 01, 2019 |
|
07 | Marketing to Millennials
|
Mar 25, 2019 |
|
06 | The Potential of Voice
|
Mar 18, 2019 |
|
05 | Voice in B2B marketing
|
Mar 11, 2019 |
|
04 | Balance for Better
|
Mar 08, 2019 |
|
03 | Supercharge your ABM
|
Mar 03, 2019 |
|
02 | Simplifying Your Martech Approach
|
Feb 25, 2019 |
|
01 | Martech 1 - The World of Martech
|
Feb 19, 2019 |