Startup Confidential
By Dr. James F. Richardson
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Dr. James F. Richardson
Category: Entrepreneurship
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 4
Reviews: 0
Episodes: 156
Description
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
| Episode | Date |
|---|---|
|
Episode 156 - Planning Acceleration to Prevent Deceleration
|
Dec 15, 2025 |
|
Episode 155 - Emerging Brands As Content Studios - How Do You Decide to Do It?
|
Dec 01, 2025 |
|
Episode 154 - Brands as Content Studios - How Do You Decide?
|
Nov 15, 2025 |
|
Episode 153 - The Premium Pricing Fork in The Road
|
Nov 01, 2025 |
|
Episode 152 - Rising Stars Series : Yoni Reisman of Tip Top Cocktails, Part 2
|
Oct 15, 2025 |
|
Episode 151 - Rising Stars Series: Yoni Reisman of Tip Top Cocktails
|
Oct 01, 2025 |
|
Episode 150 - Poppi vs. Pepsi Prebiotic : WTF?
|
Sep 15, 2025 |
|
Episode 149 - From Sales Execution to a Modern Growth Strategy
|
Sep 01, 2025 |
|
Episode 148 - Founder Archetypes - The Creative Founder
|
Aug 15, 2025 |
|
Episode 147 - Founder Archetypes - The Finance Founder
|
Aug 01, 2025 |
|
Episode 146 - Why Saying No is the Critical Founder Skill
|
Jul 15, 2025 |
|
Episode 145 - Hiring Execs Who Can Ride the Ramp Begins With Your Attitude
|
Jul 01, 2025 |
|
Episode 144 - A One-Page Plan To Launch
|
Jun 15, 2025 |
|
Episode 143 - Broaden Your Positioning to Accelerate - Poppi and Dr. Squatch
|
Jun 01, 2025 |
|
Episode 142 - Planning Your ACV Build
|
May 15, 2025 |
|
Episode 141 - Founder Archetypes - The Missionary Founder
|
May 01, 2025 |
|
Episode 140 - Rapid Growth Is Not For Everyone w/Sarah Delevan
|
Apr 15, 2025 |
|
Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias
|
Apr 01, 2025 |
|
Episode 138 - Knowing When To Shut Down
|
Mar 15, 2025 |
|
Episode 137 - How I Built This
|
Mar 01, 2025 |
|
Episode 136 - Updated Edition of Ramping Your Brand!
|
Feb 15, 2025 |
|
Episode 135 - What is YOUR Founder Superpower?
|
Feb 01, 2025 |
|
Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG
|
Jan 15, 2025 |
|
Episode 133 - Food Innovation for GLP-1 Users?
|
Jan 01, 2025 |
|
Episode 132 - Why Most Startups ‘Market’ Instead of Entertain
|
Dec 15, 2024 |
|
Episode 131 - A Startup’s Recession Playbook
|
Dec 01, 2024 |
|
Episode 130 - Your Year-Round Horror Show - The Death Funnel
|
Nov 15, 2024 |
|
Episode 129 - The Six Elements of a Good Strategic Plan
|
Nov 01, 2024 |
|
Episode 128 - One Industry Pro Please
|
Oct 15, 2024 |
|
Episode 127 - Getting Real on Seed Financing
|
Oct 01, 2024 |
|
Episode 126 - Top Five Mistakes Courting Investors
|
Sep 15, 2024 |
|
Episode 125 - Quant-Curious Founders Win
|
Sep 01, 2024 |
|
Episode 124 - Regenerative Agriculture - New Mega-Trend or Splitting Organic Hairs?
|
Aug 15, 2024 |
|
Episode 123 - How To Filter Advice
|
Aug 01, 2024 |
|
Episode 122 - The Next Phase of the Smoothie Wars
|
Jul 15, 2024 |
|
Episode 121 - The New CPG Funding Gap
|
Jul 01, 2024 |
|
Episode 120 - A Conversation with Samyr Lainé of Freedom Trail Capital - Part Two
|
Jun 15, 2024 |
|
Episode 119 - A Conversation with Samyr Lainé of Freedom Trail Capital - Part One
|
Jun 01, 2024 |
|
Episode 118 - Founder Archetypes - The Creative Founder
|
May 15, 2024 |
|
Episode 117 - Founder Archetypes - The Finance Founder
|
May 01, 2024 |
|
Episode 116 – Finance Your Strategy, Not the Other Way Around
|
Apr 15, 2024 |
|
Episode 115 - Direct to Consumer is Toast for Founders
|
Apr 01, 2024 |
|
Episode 114 - The Death Funnel is Even Deadlier
|
Mar 15, 2024 |
|
Episode 113 - How Athletic Brewing Becomes the Next Billion Dollar Brand
|
Mar 01, 2024 |
|
Episode 112 - The 2024 Shelf Grab Has Begun
|
Feb 15, 2024 |
|
Episode 111 - Why Early-Stage Strategy and Finance Don’t Always Get Along
|
Feb 01, 2024 |
|
Episode 110 - Annual Diagnosis for Your Brand
|
Jan 15, 2024 |
|
Episode 109 - Let’s Talk About The Dirty, Nasty P (Pricing)
|
Jan 01, 2024 |
|
Episode 108 - DTC is for Scaling in Really Tiny, Frequently Ordering Niches You Would Never Find in Retail
|
Dec 15, 2023 |
|
Episode 107 - Is The Bad Funding Environment Necessarily a Bad Thing?
|
Dec 01, 2023 |
|
Episode 106 - Behavior-Based Brand Building
|
Nov 15, 2023 |
|
Episode 105 - Advertising ROAS and Repeat Purchase
|
Nov 01, 2023 |
|
Episode 104 - Only Networking Beyond Your Peers Accrues Business Advantage
|
Oct 15, 2023 |
|
Episode 103 - Top Myths About Pivoting a Consumer Brand
|
Oct 01, 2023 |
|
Episode 102 - Why Startups Fail – w/ Tom Eisenmann Part 2
|
Sep 15, 2023 |
|
Episode 101 - Why Startups Fail – with Tom Eisenmann, Part 1
|
Sep 01, 2023 |
|
Episode 100 - The Seven Traits of Killer Founders
|
Aug 15, 2023 |
|
Episode 99 - Stakeholder Classes – The Buyer
|
Aug 01, 2023 |
|
Episode 98 - - What American Marketers Get Wrong w/ Emmanuel Probst, Part Two
|
Jul 15, 2023 |
|
Episode 97 - What American Marketers Get Wrong w/ Emmanuel Probst, Part One
|
Jul 01, 2023 |
|
Episode 96 - Beyond Predictable - Lessons from Beyond Meat for Founders
|
Jun 15, 2023 |
|
Episode 95 - Seven Reasons You Need a Strategic Plan
|
Jun 01, 2023 |
|
Episode 94 - Getting Real About Distribution - w/Gregory Esslinger - Part Two
|
May 15, 2023 |
|
Episode 93 - Getting Real About Distribution - w/Gregory Esslinger - Part One
|
May 01, 2023 |
|
Episode 92 - Root Cause Analysis for Founders
|
Apr 15, 2023 |
|
Episode 91 - The Death Funnel Revisited
|
Apr 01, 2023 |
|
Episode 90 - Private Equity, FOMO and Insecure Founders
|
Mar 15, 2023 |
|
Episode 89 - Boba Tea - Trend or Fad?
|
Mar 01, 2023 |
|
Episode 88 - Alienation Breeds Resilience That Bends the Odds In Your Favor
|
Feb 15, 2023 |
|
Episode 87 - Knowing When to Shut Down
|
Feb 01, 2023 |
|
Episode 86 - Finance Your Strategy, Not the Other Way Around
|
Jan 15, 2023 |
|
Episode 85 - What Everyone Gets Wrong About Organic…Still
|
Jan 01, 2023 |
|
Episode 84 - The Challenge of Marketing to Your Fan Behavior
|
Dec 15, 2022 |
|
Episode 83 - The Seven Reasons You Need a Strategic Plan
|
Dec 01, 2022 |
|
Episode 82 - Liquid Death - The Latest Skate Ramp Winner
|
Nov 15, 2022 |
|
Episode 81 - The Paternalism Trap for Startups
|
Nov 01, 2022 |
|
Episode 80 - Why Coke Really Shut Down Honest Tea
|
Oct 15, 2022 |
|
Episode 79 - The Last Big Early-Stage Hire is the Toughest
|
Oct 01, 2022 |
|
Episode 78 - The Curious Case of RampCo
|
Sep 15, 2022 |
|
Episode 77 - Annual Diagnosis For Your Brand - Look for Problems
|
Sep 01, 2022 |
|
Episode 76 - The Benchmark of Benchmarks
|
Aug 15, 2022 |
|
Episode 75 - Are These 6 Things in Your Strategic Plan?
|
Aug 01, 2022 |
|
Episode 74 - Why Engineers Struggle as Startup Founders
|
Jul 15, 2022 |
|
Episode 73 - Embedded Digital Commerce with Guest, Rishabh Jain
|
Jul 01, 2022 |
|
Episode 72 - Stop Staring at Your Laptop And Do This
|
Jun 15, 2022 |
|
Episode 71 - Affirmative Action for End Caps
|
Jun 01, 2022 |
|
Episode 70 - Gregory Shepard Interview Part 2
|
May 15, 2022 |
|
Episode 69 - Gregory Shepard Interview Part 1
|
May 01, 2022 |
|
Episode 68 - The Law of Frito-Lay and Why it Matters
|
Apr 15, 2022 |
|
Episode 67 - The SkinnyPop Trap of Sales-Driven Growth
|
Apr 01, 2022 |
|
Episode 66 - Why Blitzscaling Doesn’t Work for Consumer Brands
|
Mar 15, 2022 |
|
Episode 65 - Artisan Pricing Doesn’t Scale - Watch Out Founders
|
Mar 01, 2022 |
|
Episode 64 - Don’t Let Anyone Pester You Into a Hasty Exit
|
Feb 15, 2022 |
|
Episode 63 - A Structural Solution for Low-Levels of Funding for Female Businesses
|
Feb 01, 2022 |
|
Episode 62 - The Fascinating and Infuriating Case of Bright Farms
|
Jan 15, 2022 |
|
Episode 61 - Why Your Business Strategist Should Work With Real Consumer Data
|
Jan 01, 2022 |
|
Episode 60 - Jeremy Smith on the Future of Brokering Part 2
|
Dec 15, 2021 |
|
Episode 59 - Jeremy Smith on the Future of Brokering Part 1
|
Dec 01, 2021 |
|
Episode 58 - The Puppet Startup CEO
|
Nov 15, 2021 |
|
Episode 57 - Founder Archetypes - The Missionary
|
Nov 01, 2021 |
|
Episode 56 - The Emerging Caste Hierarchy Among Founders
|
Oct 15, 2021 |
|
Episode #55 - Why I Said No to $255K in Work And What You Should Learn From it
|
Oct 01, 2021 |
|
Episode #54 - I’ll Commit More Time Once There’s Traction...
|
Sep 15, 2021 |
|
Episode 53 - Brag About Your Fan List, Not Your Door Count
|
Sep 01, 2021 |
|
Episode 52 - Think Like a Scientist, Plan Your Experiment
|
Aug 15, 2021 |
|
Episode 51 - Why Public Firm Alumni Make Such Bad Startup Employees
|
Aug 01, 2021 |
|
Episode 50 - Founders Build Businesses. Consumers Build Brands
|
Jul 15, 2021 |
|
Episode 49 - The Not-So-Secret Weapon to Eliminating Your Competition
|
Jul 01, 2021 |
|
Episode 48 - Why Startups Fail - with Tom Eisenmann Part 2
|
Jun 15, 2021 |
|
Episode 47 - Why Startups Fail - with Tom Eisenmann Part 1
|
Jun 01, 2021 |
|
Episode 46 – Advertising ROAS and Repeat Purchase
|
May 15, 2021 |
|
Episode 45 – Competitive Strategy Formulation for Exponential Growth
|
May 01, 2021 |
|
Episode 44 – The Future of Trade Shows
|
Apr 15, 2021 |
|
Episode 43 – Your Product Isn’t Done…Sorry
|
Apr 01, 2021 |
|
Episode 42 – Don’t Hire Friends as Service Providers
|
Mar 15, 2021 |
|
Ep. 41 – The “Death Funnel” - Revisited
|
Mar 01, 2021 |
|
Ep. 40 – Stakeholders – Distributors
|
Feb 15, 2021 |
|
Ep. 39 – The Skate Ramp – An Excerpt from Ramping Your Brand
|
Feb 01, 2021 |
|
Ep. 38 - Pressure Testing Your Topline
|
Jan 15, 2021 |
|
Ep. 37 - Behavior-Based Brand-Building
|
Jan 01, 2021 |
|
Ep. 36 - Conversion vs. Trade Techniques to Drive Velocity Growth
|
Dec 15, 2020 |
|
Ep. 35 - Stakeholder Classes - The Buyer
|
Dec 01, 2020 |
|
Ep. 34- Why Your One-Page Strategic Plan is Lame
|
Nov 15, 2020 |
|
Ep. 33 - Why Saying No is the Essential Skill as a Founder
|
Nov 01, 2020 |
|
Ep. 32- Stakeholder Classes - The Investor
|
Oct 15, 2020 |
|
Ep 31- Founder Archetypes - The Brand Worshipper
|
Oct 01, 2020 |
|
Ep. 30 - An Interview with Jake Huber - Negotiating with Buyers Part Two
|
Sep 15, 2020 |
|
Ep. 29 - An Interview with Jake Huber - Negotiating with Buyers Part One
|
Sep 01, 2020 |
|
Ep. 28 - Why I No Longer Work With Young Startups
|
Aug 15, 2020 |
|
Ep. 27 - Ramping Your Brand - A Reading on Iteration
|
Aug 01, 2020 |
|
Ep. 26 - How to Filter Advice
|
Jul 15, 2020 |
|
Ep. 25 - Why Hitting the Gas on Distribution Almost Never Works
|
Jul 01, 2020 |
|
Ep. 24 - Interview with Mark Crowell - Part Two
|
Jun 15, 2020 |
|
Ep. 23 - Interview with Mark Crowell, Founder of Culinex - Part One
|
Jun 01, 2020 |
|
Ep. 22 - The Preface from Ramping Your Brand
|
May 15, 2020 |
|
Ep. 21 - When to Change Your Strategy
|
May 01, 2020 |
|
Ep. 20 - A Second Reading from Ramping Your Brand
|
Apr 15, 2020 |
|
Ep. 19 Learning the Right Lessons from the Covid-19 Emergency
|
Apr 01, 2020 |
|
Ep. 18 - Working w/Agencies - Identity and Branding
|
Mar 15, 2020 |
|
Ep. 17 - Professionalizing Yourself
|
Mar 01, 2020 |
|
Ep. 16 - The Serial F(l)ounder
|
Feb 15, 2020 |
|
Ep. 15 - Designing to Command a Premium
|
Feb 01, 2020 |
|
Ep. 14 Working with Agencies - Communications
|
Jan 15, 2020 |
|
Ep. 13 - Founder Archetypes...the Creative Founder
|
Jan 01, 2020 |
|
Ep. 12 - Founder Archetypes - The Finance Founder
|
Dec 15, 2019 |
|
Ep. 11 - Working with Agencies: the Creative Brief
|
Dec 01, 2019 |
|
Ep. 10 - 7 Reasons You Need a Strategic Plan
|
Nov 01, 2019 |
|
Ep. 9 - A Reading from Ramping Your Brand
|
Oct 01, 2019 |
|
Ep. 8 Beating the Odds Against Your Seed Raise
|
Sep 01, 2019 |
|
Working with Agencies Effectively - #1 - Package Designers
|
Aug 01, 2019 |
|
Word-of-Mouth Marketing Part 2 of Interview with Ted Wright
|
Jul 01, 2019 |
|
Ep. 5- Word-of-Mouth Marketing - Part 1 w/Ted Wright
|
Jun 01, 2019 |
|
Ep. 4 - A Founder's Confession with Jason Burke
|
May 01, 2019 |
|
Ep. 3 - My Team Eats Your Lone Wolf for Dinner
|
Apr 01, 2019 |
|
Ep. 2 - It Was the Worst of Shows...It Was the Best of Shows
|
Mar 05, 2019 |
|
Ep. 1 - Navigating the Death Funnel
|
Feb 19, 2019 |