Startup Confidential
By Dr. James F. Richardson
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Category: Entrepreneurship
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Subscribers: 2
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Episodes: 117
Description
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
| Episode | Date |
|---|---|
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Episode 117 - Founder Archetypes - The Finance Founder
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May 01, 2024 |
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Episode 116 – Finance Your Strategy, Not the Other Way Around
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Apr 15, 2024 |
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Episode 115 - Direct to Consumer is Toast for Founders
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Apr 01, 2024 |
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Episode 114 - The Death Funnel is Even Deadlier
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Mar 15, 2024 |
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Episode 113 - How Athletic Brewing Becomes the Next Billion Dollar Brand
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Mar 01, 2024 |
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Episode 112 - The 2024 Shelf Grab Has Begun
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Feb 15, 2024 |
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Episode 111 - Why Early-Stage Strategy and Finance Don’t Always Get Along
|
Feb 01, 2024 |
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Episode 110 - Annual Diagnosis for Your Brand
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Jan 15, 2024 |
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Episode 109 - Let’s Talk About The Dirty, Nasty P (Pricing)
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Jan 01, 2024 |
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Episode 108 - DTC is for Scaling in Really Tiny, Frequently Ordering Niches You Would Never Find in Retail
|
Dec 15, 2023 |
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Episode 107 - Is The Bad Funding Environment Necessarily a Bad Thing?
|
Dec 01, 2023 |
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Episode 106 - Behavior-Based Brand Building
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Nov 15, 2023 |
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Episode 105 - Advertising ROAS and Repeat Purchase
|
Nov 01, 2023 |
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Episode 104 - Only Networking Beyond Your Peers Accrues Business Advantage
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Oct 15, 2023 |
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Episode 103 - Top Myths About Pivoting a Consumer Brand
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Oct 01, 2023 |
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Episode 102 - Why Startups Fail – w/ Tom Eisenmann Part 2
|
Sep 15, 2023 |
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Episode 101 - Why Startups Fail – with Tom Eisenmann, Part 1
|
Sep 01, 2023 |
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Episode 100 - The Seven Traits of Killer Founders
|
Aug 15, 2023 |
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Episode 99 - Stakeholder Classes – The Buyer
|
Aug 01, 2023 |
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Episode 98 - - What American Marketers Get Wrong w/ Emmanuel Probst, Part Two
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Jul 15, 2023 |
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Episode 97 - What American Marketers Get Wrong w/ Emmanuel Probst, Part One
|
Jul 01, 2023 |
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Episode 96 - Beyond Predictable - Lessons from Beyond Meat for Founders
|
Jun 15, 2023 |
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Episode 95 - Seven Reasons You Need a Strategic Plan
|
Jun 01, 2023 |
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Episode 94 - Getting Real About Distribution - w/Gregory Esslinger - Part Two
|
May 15, 2023 |
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Episode 93 - Getting Real About Distribution - w/Gregory Esslinger - Part One
|
May 01, 2023 |
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Episode 92 - Root Cause Analysis for Founders
|
Apr 15, 2023 |
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Episode 91 - The Death Funnel Revisited
|
Apr 01, 2023 |
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Episode 90 - Private Equity, FOMO and Insecure Founders
|
Mar 15, 2023 |
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Episode 89 - Boba Tea - Trend or Fad?
|
Mar 01, 2023 |
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Episode 88 - Alienation Breeds Resilience That Bends the Odds In Your Favor
|
Feb 15, 2023 |
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Episode 87 - Knowing When to Shut Down
|
Feb 01, 2023 |
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Episode 86 - Finance Your Strategy, Not the Other Way Around
|
Jan 15, 2023 |
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Episode 85 - What Everyone Gets Wrong About Organic…Still
|
Jan 01, 2023 |
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Episode 84 - The Challenge of Marketing to Your Fan Behavior
|
Dec 15, 2022 |
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Episode 83 - The Seven Reasons You Need a Strategic Plan
|
Dec 01, 2022 |
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Episode 82 - Liquid Death - The Latest Skate Ramp Winner
|
Nov 15, 2022 |
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Episode 81 - The Paternalism Trap for Startups
|
Nov 01, 2022 |
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Episode 80 - Why Coke Really Shut Down Honest Tea
|
Oct 15, 2022 |
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Episode 79 - The Last Big Early-Stage Hire is the Toughest
|
Oct 01, 2022 |
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Episode 78 - The Curious Case of RampCo
|
Sep 15, 2022 |
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Episode 77 - Annual Diagnosis For Your Brand - Look for Problems
|
Sep 01, 2022 |
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Episode 76 - The Benchmark of Benchmarks
|
Aug 15, 2022 |
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Episode 75 - Are These 6 Things in Your Strategic Plan?
|
Aug 01, 2022 |
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Episode 74 - Why Engineers Struggle as Startup Founders
|
Jul 15, 2022 |
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Episode 73 - Embedded Digital Commerce with Guest, Rishabh Jain
|
Jul 01, 2022 |
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Episode 72 - Stop Staring at Your Laptop And Do This
|
Jun 15, 2022 |
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Episode 71 - Affirmative Action for End Caps
|
Jun 01, 2022 |
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Episode 70 - Gregory Shepard Interview Part 2
|
May 15, 2022 |
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Episode 69 - Gregory Shepard Interview Part 1
|
May 01, 2022 |
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Episode 68 - The Law of Frito-Lay and Why it Matters
|
Apr 15, 2022 |
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Episode 67 - The SkinnyPop Trap of Sales-Driven Growth
|
Apr 01, 2022 |
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Episode 66 - Why Blitzscaling Doesn’t Work for Consumer Brands
|
Mar 15, 2022 |
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Episode 65 - Artisan Pricing Doesn’t Scale - Watch Out Founders
|
Mar 01, 2022 |
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Episode 64 - Don’t Let Anyone Pester You Into a Hasty Exit
|
Feb 15, 2022 |
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Episode 63 - A Structural Solution for Low-Levels of Funding for Female Businesses
|
Feb 01, 2022 |
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Episode 62 - The Fascinating and Infuriating Case of Bright Farms
|
Jan 15, 2022 |
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Episode 61 - Why Your Business Strategist Should Work With Real Consumer Data
|
Jan 01, 2022 |
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Episode 60 - Jeremy Smith on the Future of Brokering Part 2
|
Dec 15, 2021 |
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Episode 59 - Jeremy Smith on the Future of Brokering Part 1
|
Dec 01, 2021 |
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Episode 58 - The Puppet Startup CEO
|
Nov 15, 2021 |
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Episode 57 - Founder Archetypes - The Missionary
|
Nov 01, 2021 |
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Episode 56 - The Emerging Caste Hierarchy Among Founders
|
Oct 15, 2021 |
|
Episode #55 - Why I Said No to $255K in Work And What You Should Learn From it
|
Oct 01, 2021 |
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Episode #54 - I’ll Commit More Time Once There’s Traction...
|
Sep 15, 2021 |
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Episode 53 - Brag About Your Fan List, Not Your Door Count
|
Sep 01, 2021 |
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Episode 52 - Think Like a Scientist, Plan Your Experiment
|
Aug 15, 2021 |
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Episode 51 - Why Public Firm Alumni Make Such Bad Startup Employees
|
Aug 01, 2021 |
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Episode 50 - Founders Build Businesses. Consumers Build Brands
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Jul 15, 2021 |
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Episode 49 - The Not-So-Secret Weapon to Eliminating Your Competition
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Jul 01, 2021 |
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Episode 48 - Why Startups Fail - with Tom Eisenmann Part 2
|
Jun 15, 2021 |
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Episode 47 - Why Startups Fail - with Tom Eisenmann Part 1
|
Jun 01, 2021 |
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Episode 46 – Advertising ROAS and Repeat Purchase
|
May 15, 2021 |
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Episode 45 – Competitive Strategy Formulation for Exponential Growth
|
May 01, 2021 |
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Episode 44 – The Future of Trade Shows
|
Apr 15, 2021 |
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Episode 43 – Your Product Isn’t Done…Sorry
|
Apr 01, 2021 |
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Episode 42 – Don’t Hire Friends as Service Providers
|
Mar 15, 2021 |
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Ep. 41 – The “Death Funnel” - Revisited
|
Mar 01, 2021 |
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Ep. 40 – Stakeholders – Distributors
|
Feb 15, 2021 |
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Ep. 39 – The Skate Ramp – An Excerpt from Ramping Your Brand
|
Feb 01, 2021 |
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Ep. 38 - Pressure Testing Your Topline
|
Jan 15, 2021 |
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Ep. 37 - Behavior-Based Brand-Building
|
Jan 01, 2021 |
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Ep. 36 - Conversion vs. Trade Techniques to Drive Velocity Growth
|
Dec 15, 2020 |
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Ep. 35 - Stakeholder Classes - The Buyer
|
Dec 01, 2020 |
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Ep. 34- Why Your One-Page Strategic Plan is Lame
|
Nov 15, 2020 |
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Ep. 33 - Why Saying No is the Essential Skill as a Founder
|
Nov 01, 2020 |
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Ep. 32- Stakeholder Classes - The Investor
|
Oct 15, 2020 |
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Ep 31- Founder Archetypes - The Brand Worshipper
|
Oct 01, 2020 |
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Ep. 30 - An Interview with Jake Huber - Negotiating with Buyers Part Two
|
Sep 15, 2020 |
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Ep. 29 - An Interview with Jake Huber - Negotiating with Buyers Part One
|
Sep 01, 2020 |
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Ep. 28 - Why I No Longer Work With Young Startups
|
Aug 15, 2020 |
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Ep. 27 - Ramping Your Brand - A Reading on Iteration
|
Aug 01, 2020 |
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Ep. 26 - How to Filter Advice
|
Jul 15, 2020 |
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Ep. 25 - Why Hitting the Gas on Distribution Almost Never Works
|
Jul 01, 2020 |
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Ep. 24 - Interview with Mark Crowell - Part Two
|
Jun 15, 2020 |
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Ep. 23 - Interview with Mark Crowell, Founder of Culinex - Part One
|
Jun 01, 2020 |
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Ep. 22 - The Preface from Ramping Your Brand
|
May 15, 2020 |
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Ep. 21 - When to Change Your Strategy
|
May 01, 2020 |
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Ep. 20 - A Second Reading from Ramping Your Brand
|
Apr 15, 2020 |
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Ep. 19 Learning the Right Lessons from the Covid-19 Emergency
|
Apr 01, 2020 |
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Ep. 18 - Working w/Agencies - Identity and Branding
|
Mar 15, 2020 |
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Ep. 17 - Professionalizing Yourself
|
Mar 01, 2020 |
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Ep. 16 - The Serial F(l)ounder
|
Feb 15, 2020 |
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Ep. 15 - Designing to Command a Premium
|
Feb 01, 2020 |
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Ep. 14 Working with Agencies - Communications
|
Jan 15, 2020 |
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Ep. 13 - Founder Archetypes...the Creative Founder
|
Jan 01, 2020 |
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Ep. 12 - Founder Archetypes - The Finance Founder
|
Dec 15, 2019 |
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Ep. 11 - Working with Agencies: the Creative Brief
|
Dec 01, 2019 |
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Ep. 10 - 7 Reasons You Need a Strategic Plan
|
Nov 01, 2019 |
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Ep. 9 - A Reading from Ramping Your Brand
|
Oct 01, 2019 |
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Ep. 8 Beating the Odds Against Your Seed Raise
|
Sep 01, 2019 |
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Working with Agencies Effectively - #1 - Package Designers
|
Aug 01, 2019 |
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Word-of-Mouth Marketing Part 2 of Interview with Ted Wright
|
Jul 01, 2019 |
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Ep. 5- Word-of-Mouth Marketing - Part 1 w/Ted Wright
|
Jun 01, 2019 |
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Ep. 4 - A Founder's Confession with Jason Burke
|
May 01, 2019 |
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Ep. 3 - My Team Eats Your Lone Wolf for Dinner
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Apr 01, 2019 |
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Ep. 2 - It Was the Worst of Shows...It Was the Best of Shows
|
Mar 05, 2019 |
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Ep. 1 - Navigating the Death Funnel
|
Feb 19, 2019 |