The Billboard Insider Podcast
By Dave Westburg - Billboard Insider
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Category: Business News
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Subscribers: 5
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Episodes: 77
Description
Everything you need to know to thrive in the out of home advertising industry.
| Episode | Date |
|---|---|
|
Anna Bager: We need to go to market with a simple crisp message
|
Feb 14, 2024 |
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Kevin Gephart says Out of Home cold calling isn’t dead.
|
Aug 09, 2023 |
|
John James on How to Improve Your Out of Home Marketing
|
May 17, 2023 |
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Anna Bager’s Out of Home Issues to Watch in 2023
|
Jan 04, 2023 |
|
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
|
Nov 02, 2022 |
|
DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
|
Sep 22, 2022 |
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Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
|
Sep 07, 2022 |
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Nick Gonzales is Bullish on Out of Home Lending
|
Aug 24, 2022 |
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Chenault Saunders: Giant Signs Sell Themselves
|
Jun 29, 2022 |
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Kevin Gephart on the Ideal Out of Home Client
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Jun 21, 2022 |
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Mike Hershey on 6 out of home issues to watch.
|
Apr 13, 2022 |
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Digital Billboard Marketing with Signbird’s John James and Formetco’s Britt McConnell
|
Mar 31, 2022 |
|
Justin Powell on growing to 1,800 faces in 13 years.
|
Feb 16, 2022 |
|
Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values
|
Dec 22, 2021 |
|
Collin Huber on what to ask when you buy or replace a digital billboard
|
Dec 08, 2021 |
|
Jonathan Gudai says with a return of audiences there is a return of dollars.
|
Jul 28, 2021 |
|
John James on his proudest OOH sale and what your website needs to effectively market your signs
|
Jun 16, 2021 |
|
Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk
|
May 24, 2021 |
|
Denise Levine: Things are Coming Back!
|
May 05, 2021 |
|
Melody Roberts: Since the new year has started it’s been completely different.
|
Apr 28, 2021 |
|
Auz Khan’s tips for generating more Out of Home sales leads
|
Apr 14, 2021 |
|
Stephen Freitas Says Make the Medium Easier to Transact
|
Mar 31, 2021 |
|
Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.
|
Mar 17, 2021 |
|
Colossal Media Wants to Grow
|
Feb 03, 2021 |
|
Jon Odom on Billboard Structures
|
Jan 19, 2021 |
|
SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost
|
Dec 30, 2020 |
|
Collin Huber: We are seeing a good amount of activity with Independent Out of Home companies.
|
Dec 16, 2020 |
|
Anna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.
|
Dec 02, 2020 |
|
Bill May On Defending the Out of Home Industry
|
Nov 19, 2020 |
|
TierOne’s Jesse London on Raising Capital
|
Nov 04, 2020 |
|
Chris Cowlbeck says Independents coming through pandemic in good shape.
|
Oct 28, 2020 |
|
Grey Vick On Small Market Digital Billboards
|
Oct 21, 2020 |
|
Russell Abdullah on What Samsung is Doing to Advance Programmatic OOH
|
Oct 07, 2020 |
|
Rob Jackson: Outdoor is as powerful as ever. When you do it well people talk.
|
Sep 23, 2020 |
|
Jonathan Gudai Affirms Programmatic OOH will Double in 2-4 Years
|
Sep 09, 2020 |
|
TG Shaw: The biggest mistake you can make when selling out of home is not knowing your inventory.
|
Aug 26, 2020 |
|
Lafoy on acquisitions: We’re looking now.
|
Aug 11, 2020 |
|
Jim Poage on how to minimize OSHA fines and keep your employees safe.
|
Jul 22, 2020 |
|
Stephen Johnson on Building Your First Digital Billboard
|
Jul 08, 2020 |
|
Smartlink: A Made in America Success Story
|
Jun 24, 2020 |
|
Joe Mancino on Working With City Hall
|
Jun 08, 2020 |
|
Ian Dallimore: Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media.
|
May 27, 2020 |
|
Allyson Baker and Ken Klein Update on Out of Home and the Paycheck Protection Program
|
May 18, 2020 |
|
Jennifer Sloane: “Our industry will be just fine once the economy reopens.”
|
May 04, 2020 |
|
Rod Rackley: No one should doubt his or her inner strength and ability to get through this.
|
Apr 22, 2020 |
|
Matt Schulze on 4 mistakes owners make when they build structures.
|
Apr 08, 2020 |
|
AdQuick’s O’Connor: “The momentum the medium was seeing prior to the virus is going to be accelerated coming out of it.”
|
Mar 30, 2020 |
|
Richard Rothfelder on coronavirus legal implications and 5 mistakes in out of home leases.
|
Mar 18, 2020 |
|
Ike Wingate on what makes a good site and why less can be more when it comes to digital billboards.
|
Mar 04, 2020 |
|
Everything you wanted to know about digital billboards but were afraid to ask with Jeff Rushton.
|
Feb 19, 2020 |
|
Steve McNeely: The future has never been brighter.
|
Feb 12, 2020 |
|
Steve Haggard – The Billboard Banker
|
Jan 22, 2020 |
|
Out of Home’s Fairy Art Mother
|
Jan 08, 2020 |
|
Neil Bell on Selling Out of Home
|
Dec 24, 2019 |
|
Neil Bell on Finding Good Sites and a Productivity Hack
|
Dec 23, 2019 |
|
Paul Wright and Carson Frost on Out of Home Values and Who’s Buying What
|
Dec 11, 2019 |
|
Claude Dicks on the gun billboard, easements and a satisfying sale.
|
Nov 26, 2019 |
|
Dave Etherington: “Privacy in the public space should be held to a higher standard.”
|
Nov 13, 2019 |
|
Pat O’Donnell on 63 Acquisitions and Hot Button Legislative Issues
|
Oct 30, 2019 |
|
Anna Bager Says Out of Home is a Hot Medium
|
Oct 16, 2019 |
|
Andrea Messimer-Henley on How to Sell Out of Home
|
Oct 02, 2019 |
|
Prismview’s Szczepaniak on Tariffs and Trends in Digital Billboard Design
|
Sep 18, 2019 |
|
Ubimo’s Ran Ben-Yair on Data and Out of Home
|
Sep 04, 2019 |
|
Diana and Hal Stevenson on running an independent out of home company.
|
Aug 21, 2019 |
|
Jim Matalone on Starting and Running Ashby St Outdoor
|
Jul 31, 2019 |
|
Mike Norton on running a family-owned out of home company.
|
Jul 17, 2019 |
|
Sean Reilly on Lamar’s Corporate Culture
|
Jul 01, 2019 |
|
Max Drachman says the deal market is “incredibly strong.”
|
Jun 19, 2019 |
|
Scott Wells on the benefits of independence, a new board and next year’s priorities.
|
Jun 05, 2019 |
|
Ian Dallimore: “Our medium has the ability to tell a story every day and now even every minute.”
|
May 17, 2019 |
|
Paul Wright says out of home values are 10.5-11 times cashflow
|
May 08, 2019 |
|
Jonathan Gudai: automation can double the digital out of home ad spend.
|
Apr 24, 2019 |
|
Geopath’s Kym Frank on Geopath’s New Measurement System
|
Apr 10, 2019 |
|
Melody Roberts on Principles of Good OOH Design
|
Mar 27, 2019 |
|
Nancy Fletcher on the Thomas Case, Women in OOH and Mentors
|
Mar 13, 2019 |
|
Chris Cowlbeck of the IBOUSA
|
Feb 27, 2019 |
|
John Weller on the Out of Home Debt Markets
|
Feb 11, 2019 |