Cooking up GTM
By CS2
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Category: Marketing
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Episodes: 200
Description
Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators.
GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired.
Come hang with us.
| Episode | Date |
|---|---|
|
Clay Partnership Announcement, Build vs. Buy in the AI Era?, Has AI Changed the GTM Job Market?
|
Jul 09, 2026 |
|
How to Manage AI Token Spend, Testing Hubspot’s SDR Avatar, CS2’s New Job Opening
|
Jun 11, 2026 |
|
ZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI?
|
Jun 04, 2026 |
|
Are CEOs Delusional About AI?, Using AI for Revenue Planning, Vibe Coding a CRM?
|
May 28, 2026 |
|
Does AI Need Good Data? & 6 AI Use Cases
|
May 21, 2026 |
|
Impact Summit Takeaways, Does It Matter Where GTMEs Report?, Every AI Tool Wants to be the Agent Hub
|
May 14, 2026 |
|
Can AI Really do More with Less Time?, Clay v. Claude Code, Replace Scoring with Signals?
|
May 07, 2026 |
|
Salesforce's "Headless" CRM, Our AI Maturity Framework & an Account Research Example
|
Apr 30, 2026 |
|
The Current State of AI in GTM, AI for Data Analysis, and Why a Job Posting is a Sales Signal Gold Mine
|
Apr 28, 2026 |
|
An Update on The Podcast
|
Sep 22, 2025 |
|
Ops Projects You Need to Complete Before Using AI
|
Sep 15, 2025 |
|
Sales Data in Multi-Touch Attribution - Yes/No?
|
Sep 08, 2025 |
|
5 "Best" ABM Stats?
|
Sep 01, 2025 |
|
Maturity Model for Reporting
|
Aug 25, 2025 |
|
Is Campaign ROI Worth It?
|
Aug 18, 2025 |
|
When is Data Quality Good Enough?
|
Aug 11, 2025 |
|
How to Handle Conversion Rate Data the Right Way
|
Aug 04, 2025 |
|
5 Data Issues That Will Confuse AI
|
Jul 28, 2025 |
|
Live Call from an AI SDR
|
Jul 21, 2025 |
|
GTMOps Propaganda We Aren't Falling For
|
Jul 14, 2025 |
|
Hubspot ChatGPT Integration - Any Good?, Are Finance Teams Too Deterministic?
|
Jun 30, 2025 |
|
Ops Projects to Complete Before AI, Working with Sales Ops & IT, CS2's Onboarding Assessment
|
Jun 16, 2025 |
|
Why Most “Simple” GTM Ops Projects Aren’t Simple
|
May 12, 2025 |
|
5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way
|
Mar 31, 2025 |
|
Fitness Test for GTMOps, Should You Attend In-Person Conferences?, Tools for AI Data Normalization
|
Mar 17, 2025 |
|
Maturity Model for Reporting, Testing ChatGPT Operator, When to Rip & Replace Your Ops Processes?
|
Mar 03, 2025 |
|
Where do GTM Ops Projects Go Wrong?, 5 "Best" ABM Stats, Is Campaign ROI Worth It?
|
Feb 17, 2025 |
|
Deep Dive on Clay, Analyzing Marketing Data with Deepseek, Sales Data in Multi-Touch Attribution - Yes/No?
|
Feb 03, 2025 |
|
2025 GTM Predictions, AI Email Personalization Worth It?, What is "Good Enough" Data Quality
|
Jan 20, 2025 |
|
BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object
|
Dec 16, 2024 |
|
Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform
|
Dec 02, 2024 |
|
AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?)
|
Nov 11, 2024 |
|
Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?
|
Oct 28, 2024 |
|
Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities
|
Oct 14, 2024 |
|
Breaking Down Funnel Attribution vs. Multi-Touch Attribution
|
Sep 30, 2024 |
|
Optimizing GTM Operations | RevOps Champions Podcast
|
Sep 23, 2024 |
|
Unifying Your GTM Data (Across Different GTM Motions)
|
Sep 03, 2024 |
|
UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice
|
Aug 19, 2024 |
|
A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show
|
Aug 12, 2024 |
|
Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)
|
Aug 05, 2024 |
|
Should You Build A Person Funnel Before an Account Funnel?
|
Jul 29, 2024 |
|
ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?
|
Jul 22, 2024 |
|
Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast
|
Jul 08, 2024 |
|
Your Hubspot or Marketo Needs a Centralized Lead Management Process
|
Jun 24, 2024 |
|
A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris
|
Jun 17, 2024 |
|
Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast
|
Jun 03, 2024 |
|
Deep Dive into Attribution | Attribution Time Podcast
|
May 20, 2024 |
|
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
|
May 06, 2024 |
|
Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker
|
Apr 22, 2024 |
|
Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast
|
Apr 08, 2024 |
|
Update on The Revenue Growth Architects
|
Apr 01, 2024 |
|
206 - Using Account Tiers for an Effective ABM Strategy
|
Mar 25, 2024 |
|
205 - Our Top 3 Tips for Creating RevOps Documentation
|
Mar 18, 2024 |
|
204 - How to Avoid 3 Common Lead Scoring Mistakes
|
Mar 11, 2024 |
|
203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution
|
Mar 04, 2024 |
|
202 - How to Build a Valuable RevOps Roadmap
|
Feb 26, 2024 |
|
201 - Does Marketing Ops Have a Career Ceiling?
|
Feb 19, 2024 |
|
200 - "Celebrating" Our Mistakes for Episode 200!
|
Feb 12, 2024 |
|
199 - How to Handle the Harsh Realities of RevOps
|
Feb 05, 2024 |
|
198 - How to Architect Your Funnel The Right Way
|
Jan 29, 2024 |
|
197 - Why We Changed Our Mind on Self-Reported Attribution
|
Jan 22, 2024 |
|
196 - Is It Time to Rethink the Role of the SDR?
|
Jan 15, 2024 |
|
195 - Why Does Everyone Hate Content Syndication?
|
Jan 08, 2024 |
|
194 - The Top 9 Priorities from Our Clients’ 2024 Roadmaps
|
Jan 02, 2024 |
|
193 - Hubspot is making big moves. Let’s talk about it.
|
Dec 18, 2023 |
|
192 - Is Third-Party Intent Data Snake Oil?
|
Dec 11, 2023 |
|
191 - Debating How to Operationalize Account Stages for ABM
|
Dec 04, 2023 |
|
190 - Rethinking Your Email Strategy For 2024
|
Nov 27, 2023 |
|
189 - Busting the MQL Myth That’s Hurting Your Marketing Performance
|
Nov 20, 2023 |
|
188 - How to Improve Funnel Velocity With SLAs
|
Nov 13, 2023 |
|
187 - Do You Need a Marketing Automation Platform In 2023?
|
Nov 06, 2023 |
|
186 - When Is It Time to Expand Your Marketing Ops Team?
|
Oct 30, 2023 |
|
185 - Is a Website Chat Tool Right for your GTM Strategy?
|
Oct 23, 2023 |
|
184 - Were we right? Reviewing our 2023 Marketing Ops Predictions
|
Oct 16, 2023 |
|
183 - Navigating the Challenge of Measuring the Effectiveness of Ungated Content
|
Oct 09, 2023 |
|
182 - Should You Track Pre-Sales Ready Stages?
|
Oct 02, 2023 |
|
181 - Stop Confusing Funnel Metrics and Multi-Touch Attribution
|
Sep 25, 2023 |
|
180 - Even In an ABM World, Tracking a Person Funnel Is Critical
|
Sep 18, 2023 |
|
179 - Pitching Custom Object Funnel Tracking to Non-Ops Stakeholders
|
Sep 11, 2023 |
|
178 - How to Successfully Launch a New Marketing Automation Platform
|
Sep 04, 2023 |
|
177 - Building Your Brand New Marketing Automation Platform (Operational Programs and Center of Excellence)
|
Aug 28, 2023 |
|
176 - 3 Steps To Getting The Buy-In You Need For Your Marketing Ops Projects
|
Aug 21, 2023 |
|
175 - Building Your Brand New Marketing Automation Platform (Admin Settings and Deliverability)
|
Aug 14, 2023 |
|
174 - How to Build Revenue Growth Architecture from the Ground Up (A CS2 Client Story)
|
Aug 07, 2023 |
|
173 - How to Prep for a Brand New Marketing Automation Platform
|
Jul 31, 2023 |
|
172 - Why and How to "Secret Shop" Your Buyer Journey
|
Jul 24, 2023 |
|
171 - Why A Custom Object Is Our Favorite Way Of Tracking The Funnel
|
Jul 21, 2023 |
|
170 - Using Your Funnel Data to Uncover "Quick Wins"
|
Jul 11, 2023 |
|
169 - Tiering Your MQLs for Better Follow-Up and Conversion
|
Jul 03, 2023 |
|
168 - Opt-In Optimized: Understanding Data Compliance
|
Jun 26, 2023 |
|
167 - Balancing Lead, Account, and PLG Funnels and Strategies for a Cohesive GTM Approach
|
Jun 19, 2023 |
|
166 - Turning Marketing and Revenue Ops Agencies into Your Secret Weapon
|
Jun 12, 2023 |
|
165 - Next Level Nine-to-Five: How to Elevate Your Career
|
Jun 05, 2023 |
|
164 - 7 Non-Obvious AI Use Cases for Marketing and Revenue Ops
|
May 31, 2023 |
|
163 - A New Hope: Your Marketing Automation Platform's Fresh Start
|
May 29, 2023 |
|
162 - In the Trenches: Automating Data Normalization with Scalable Solutions in Salesforce and Marketo
|
May 22, 2023 |
|
161 - Mastering HubSpot: Best Practices for Strategy and Execution
|
May 15, 2023 |
|
160 - Maximizing Your SFDC Campaign Performance: Solving the "Where/What" Challenge
|
May 08, 2023 |
|
159 - When Will AI Replace Technical RevOps Jobs?
|
May 03, 2023 |
|
158 - Best in Class Campaign Operations Process
|
May 01, 2023 |
|
157 - The Power of Nurture: How to Build Lasting Relationships with Your Customers
|
Apr 24, 2023 |
|
156 - How AI tools like ChatGPT will shape Rev Ops (plus 3 powerful use cases)
|
Apr 17, 2023 |
|
155 - Scaling Your Nurture Programs in Marketo
|
Apr 10, 2023 |
|
154 - Stop Struggling With Data Enrichment
|
Apr 03, 2023 |
|
153 - How to Level Up Your Operations Using the CS2 PRODUCT Method
|
Mar 27, 2023 |
|
152 - Lead Scoring Done Right
|
Mar 20, 2023 |
|
151 - Technical Debt to Technical Equity: Part 2
|
Mar 13, 2023 |
|
150 - Technical Debt to Technical Equity Part 1
|
Mar 07, 2023 |
|
149 - CS2's Tips for Optimizing an Inherited Technology Instance or Marketing Automation Instance
|
Feb 27, 2023 |
|
148 - CS2's Guide to Account Based Marketing, and How to Make it Work for You
|
Feb 20, 2023 |
|
147 - CS2's Guide to Customer and Prospect Communication Orchestration
|
Feb 13, 2023 |
|
146 - Introducing Revenue Growth Architecture and CS2's GROW Framework
|
Feb 06, 2023 |
|
145 - Tips for Effective Marketing Ops Documentation, Training, and Enablement
|
Jan 30, 2023 |
|
144 - Top Listener MOps and RevOps Career Questions Answered
|
Jan 23, 2023 |
|
143 - Pipeline Source is Wrong But It Can Be Useful
|
Jan 16, 2023 |
|
142 - Team CS2'S Predictions for 2023
|
Jan 09, 2023 |
|
141 - CS2'S Guide to Revenue Planning with Alison Rouse
|
Dec 19, 2022 |
|
140 - What Sales-Led Companies Must Avoid when Launching a Product-Led Growth Strategy
|
Dec 12, 2022 |
|
139 - Advice for Elevating Your Marketing QBRs
|
Dec 05, 2022 |
|
138 - Making the Case for RevOp/MOps Resources and Budget to Execs
|
Nov 28, 2022 |
|
137 - Tips for Building a Strong Team Culture - Claire Pockell Wilson, Sr Manager of People Operations at CS2
|
Nov 21, 2022 |
|
136 - CS2's Guide to Handling Common MAP Security Risks
|
Nov 14, 2022 |
|
135 - So you want to switch MAPs?
|
Nov 07, 2022 |
|
134 - The Big Benefits of Identifying You and Your Team's "Strengths"
|
Oct 31, 2022 |
|
133 - A Deep Dive into Marketing ROI with Alison Rouse, VP of Solutions Architecture and Analytics @ CS2
|
Oct 24, 2022 |
|
132 - Tips for Creating an Effective Lead Scoring Model - A CS2 Case Study
|
Oct 17, 2022 |
|
131 - Tips for Managing a Tight Marketing Budget with Jason Widup, VP of Marketing at Metadata.io
|
Oct 10, 2022 |
|
130 - Revenue Ops Is A Team Sport with Mary Blanks, Chief Growth Officer @ Klearly
|
Oct 03, 2022 |
|
129 - Is a Decentralized Campaign Ops Model Right for Your Org? with Amy Goldfine and Geraldine Gudiño Garcia @ Iterable
|
Sep 26, 2022 |
|
128 - The Mops and Sops Power Partnership
|
Sep 19, 2022 |
|
127 - The State of Mops Talent in 2022 with Toby Murdock, CEO and Cofounder of Highway Education
|
Sep 12, 2022 |
|
126 - Architecting for Operational Excellence with Kimmah Shah, Senior Director, Demand Marketing and Operational Excellence at Actian
|
Sep 05, 2022 |
|
125 - Scaling Up a Small But Mighty Mops Team with Chloe Pott, Senior Marketing Ops Manager at Lokalise
|
Aug 29, 2022 |
|
124 - A Discussion on Mental Health in B2B Marketing with Courtney Chatteron, Content Marketing Specialist at Hyperproof
|
Aug 22, 2022 |
|
123 - Coaching Advice for Marketers to Feel Empowered and Productive in their Job with Hana Jacover, Chief Hype Officer at Hype House Consulting
|
Aug 15, 2022 |
|
122 - How MOps Can Help During an Economic Slowdown
|
Aug 08, 2022 |
|
121 - Technical Debt is Hindering Your Marketing Team with Lindsay Rothlisberger Head of Marketing Operations and Email at Zapier
|
Aug 01, 2022 |
|
116 - How Mops Can Successfully Support a Merge or Acquisition I Jessica Meyers, Director of Marketing Ops and Technology at PatientPop
|
Jul 25, 2022 |
|
[REWIND] Dealing with MOps Stress
|
Jul 18, 2022 |
|
[REWIND] 7 Essential Steps To Elevate Your Career in Marketing Ops
|
Jul 11, 2022 |
|
[REWIND] 5 Ways To Win Over Sales
|
Jul 04, 2022 |
|
[REWIND] 5 Ways to Win Over the CMO
|
Jun 27, 2022 |
|
119 - Designing a Customer Experience with End User Privacy in Mind I Xander Broeffle, Director of Marketing Operations at CS2
|
Jun 20, 2022 |
|
118 - How to Mature Your MOps Function with Company Growth I Rick Collins, Senior Director of Marketing Operations at ConnectWise
|
Jun 13, 2022 |
|
117 - The Case for Mops Pros Getting Comfortable Reading and Writing Basic Code I Jordan Bergeson, Senior Director of Marketing @ Coalesce.io
|
Jun 06, 2022 |
|
116 - What it's Like to Search for a MOps Job in 2022 | Garrett Erny, Owner, Poppy's Tech Aid
|
May 31, 2022 |
|
115 - The Do's and Don'ts of Attribution (and your top questions answered!)
|
May 23, 2022 |
|
114 - #MOpin10 What People Are getting Wrong With Attribution
|
May 16, 2022 |
|
113 - #MOpsin10 How to Make Documentation a Part of Your Workflow
|
May 09, 2022 |
|
112 - Improving Your Inbound Lead Velocity & Experience | Arthur Castillo, Sr. Manager of Field Marketing & Community, Chili Piper
|
May 02, 2022 |
|
111 - What It's Like To Work At CS2
|
Apr 25, 2022 |
|
110 - Building an Effective Tech Stack Centered on People and Process | Mollie Bodensteiner Dir. of RevOps, Syncari
|
Apr 18, 2022 |
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109 - How to Approach Your First 90 Days in a New MOps Job | Justin Norris, Dir. of MOps, 360Learning
|
Apr 11, 2022 |
|
108 - Tips for Hiring and Job Searching in the Hot MOps Job Market | Sara McNamara, Sr. Manager of MOps, Slack
|
Apr 04, 2022 |
|
107 - Supporting Your CMO With The Reports and Analytics They Need | Camela Thompson, VP of Marketing, CaliberMind
|
Mar 28, 2022 |
|
106 - Thinking Outside the Box with Your Marketing & Sales Processes | Chelsea Katich, Director of MOps, McGraw Hill
|
Mar 21, 2022 |
|
105 - The State of B2B Events and Where We're Going | Julius Solaris, VP of Marketing Strategy, Hopin
|
Mar 14, 2022 |
|
104 - What It Takes To Create & Host A Successful Podcast | Brandon Redlinger & Jordan Henderson, Revenue.io
|
Mar 07, 2022 |
|
103 - How to Control Your MOps Order of Operations | Brad Couture, Sr. Marketing Operations Manager, CS2
|
Feb 28, 2022 |
|
102 - How To Be More Strategic in MOps At Any Level | Chiara Riga, MOps Manager, Digital Shadows
|
Feb 21, 2022 |
|
101 - Building Your Brand Value & How To Measure It | Brianna Valleskey, Head of Content, Inscribe
|
Feb 14, 2022 |
|
100 - CS2's Top MOps Tips for 2022 (100th Episode Celebration!)
|
Feb 07, 2022 |
|
99 - Advice on Building a Strategic and Productive Ops Team | Sean Lane, VP of Field Operations, Drift
|
Jan 31, 2022 |
|
98 - Creating Human-Centric Experiences to Elevate Your Marketing | Amelia Roberts, CEO Solutions by Amelia
|
Jan 24, 2022 |
|
96 - #Rethinking Marketing
|
Jan 17, 2022 |
|
95 - #MOpsin10 Marketing Ops Has an Outcome Problem
|
Jan 10, 2022 |
|
94 - The Product MOps Method in Action | Jessica Kao, Sr. Director of Demand Operations, F5
|
Jan 03, 2022 |
|
93 - #MOpsin10 How to Create Team Coalitions for MOps
|
Dec 13, 2021 |
|
92 - How to Put Data Governance Into Action | Asia Corbett, Head of Revenue & Community Ops, RevGenius
|
Dec 06, 2021 |
|
91 - #MOpsin10 Why the Hate for MQLs is Misplaced
|
Nov 29, 2021 |
|
90 - How to Create a Sales and Marketing Orchestration That Wins | Sydney Sloan, Chief Marketing Officer - SalesLoft
|
Nov 15, 2021 |
|
89 - #MOpsin10 Our Top 4 Tips to Improve Your Speed to Lead Process
|
Nov 08, 2021 |
|
88 - How to Build an Analytics Framework | Alison Rouse, VP of Solutions Architecture, CS2
|
Nov 01, 2021 |
|
87 - #MOpsin10 Questions to Ask Before Building an Analytics Framework
|
Oct 25, 2021 |
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86 - Operationalizing Buyer Communities in B2B Marketing | Chantelle Marcelle, Marketing Consultant
|
Oct 18, 2021 |
|
85 - #MOpsin10 Why MOps Should Own Speed to Lead
|
Oct 11, 2021 |
|
84 - How MOps Can Build The Business Case for Resources | Liz Medlicott, Director of Marketing Operations, ModelN
|
Oct 04, 2021 |
|
83 - #MOpsin10 Building an Analytics Framework
|
Sep 27, 2021 |
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82 - #MOpsin10 Adopting a Product Team Approach in MOps
|
Sep 20, 2021 |
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81 - Tips & Tricks for MOPs to Support the SDR Team | Melissa Meinert, Director of Demand Gen, SalesLoft
|
Sep 13, 2021 |
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80 - 3 Things MOps Leaders Should Do To Stand Out
|
Sep 06, 2021 |
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79 - Why Has Marketing Ops Become So Hard?
|
Aug 23, 2021 |
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78 - Leadership & Hiring Advice From A Marketing VP | Kirti Dewan, VP of Marketing, Bugsnag
|
Aug 16, 2021 |
|
77 - How to Create and Host Successful Field Marketing Events | Sruthi Kumar, TripActions
|
Aug 09, 2021 |
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76 - How AI Can Transform Your Marketing | Francis Brero, Co-founder & CPO, MadKudu
|
Jun 28, 2021 |
|
75 - Solving the MOps Talent Crisis | Toby Murdock, CEO & Co-Founder of Highway Education
|
Jun 21, 2021 |
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74 - 5 Tips For Implementing Your Sales Engagement Platform
|
Jun 14, 2021 |
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73 - Lessons on Leadership and SDRs Reporting to Marketing | Be'Anka Ashaolu VP of Marketing, Propel
|
Jun 07, 2021 |
|
72 - How To Make Conversational Marketing a Leading Role in Your ABM Strategy | Sarah McConnell (Head of Demand Gen, Qualified)
|
May 31, 2021 |
|
71 - The Fundamentals of Data Governance | Asia Corbett (Director of Revenue Operations, Postal.io)
|
May 24, 2021 |
|
70 - Create A Nurture Strategy That Converts | Brooke Bartos (Dir, Marketing Ops/Analytics, Invoice Cloud)
|
May 17, 2021 |
|
69 - Why It Pays Off To Be A T-Shaped Marketer With Bartek Woroniecki
|
May 10, 2021 |
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68 - Is Operations The Key To Not Being Left Behind?
|
May 03, 2021 |
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67 - Are Industry Funnel Benchmarks Pointless?
|
Apr 26, 2021 |
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66 - Your Guide to Sending Database Email Blasts - The RIGHT Way
|
Apr 19, 2021 |
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65 - Rethinking Data & Reporting With Alex Krawchick, Founder & CEO At Klearly
|
Apr 12, 2021 |
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64 - 3 Easy Ways To Get Your Marketing Team To Perform Better (That Have Nothing To Do With Marketing)
|
Apr 05, 2021 |
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63 - How To Do Attribution The RIGHT Way
|
Mar 29, 2021 |
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62 - Stop Your Customer Experience From Descending Into Chaos
|
Mar 22, 2021 |
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61 - 4 Things Marketing Ops People NEED To Tell The Revenue Team
|
Mar 15, 2021 |