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Kristian Bannister
Jan 28, 2020
Nudge is fast becoming my favourite podcast. I'm fascinated by everything related to consumer psychology and this podcast is a great way to quickly learn about many topics and studies that I don't always have time to read up on.
Episode | Date |
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I changed one sentence and got 20% more views
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Dec 23, 2024 |
This Harvard prof made my emails 3.5x better
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Dec 16, 2024 |
17½ persuasion tactics in 28 minutes
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Dec 09, 2024 |
I watched 300 TV ads: Here’s how they nudge you
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Dec 02, 2024 |
The Psychology Behind a Perfect (SaaS) Website
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Nov 25, 2024 |
Can I create a viral YouTube video?
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Nov 18, 2024 |
I shrunk Britain’s #1 bread. Did anyone notice?
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Nov 11, 2024 |
Can I persuade 20 strangers to listen to Nudge?
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Nov 04, 2024 |
Lessons from the longest study on human happiness
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Oct 28, 2024 |
Is the “godfather of influence” still relevant?
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Oct 21, 2024 |
Did Nintendo Brain Training make me smarter?
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Oct 14, 2024 |
Everything I know about creativity is false
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Oct 07, 2024 |
This professor increased my sales by 6x
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Sep 30, 2024 |
This is why your boss makes bad hires
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Sep 23, 2024 |
The trade secrets con men don't reveal
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Sep 16, 2024 |
How Messi Used Psychology to Become Great
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Sep 09, 2024 |
This Harvard Professor Studies Our Weird Rituals
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Sep 02, 2024 |
How I persuaded 8 influencers to promote Nudge
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Aug 26, 2024 |
21 Psyc-Tips to Increase Sales (with Nick Kolenda)
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Aug 19, 2024 |
Can Charles Duhigg Make Me Popular?
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Aug 12, 2024 |
What happens when AI can persuade humans?
|
Aug 05, 2024 |
7 cognitive biases that might ruin your life
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Jul 29, 2024 |
The lying psychologist who fooled the world
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Jul 22, 2024 |
Rory Sutherland on Drink Driving, Five Guys and the Tube Map
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Jul 15, 2024 |
How to give an election winning speech
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Jul 08, 2024 |
“It’s the mistake EVERY business makes” Rory Sutherland
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Jul 01, 2024 |
How adverts use psychology to win you over
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Jun 24, 2024 |
How to win any argument (according to a neuroscientist)
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Jun 17, 2024 |
10 psychological tactics to write better emails
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Jun 10, 2024 |
How 22,000 were persuaded to clean sewage
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Jun 03, 2024 |
The persuasive power of profanity
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May 27, 2024 |
The speech that put a man on the moon
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May 20, 2024 |
“Don’t be fooled by this sales trick” Chris Voss
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May 13, 2024 |
FBI hostage negotiator shares his worst mistakes
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May 06, 2024 |
10 pricing tips from 10 pricing experts
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Apr 29, 2024 |
“It's How McDonald’s Make Men Binge” Rory Sutherland
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Apr 22, 2024 |
6 scientifically-proven persuasion techniques
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Apr 15, 2024 |
The overlooked secret to better writing
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Apr 08, 2024 |
Can knowing more make you enjoy less?
|
Apr 01, 2024 |
Why Amazon paid staff $5k to quit
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Mar 25, 2024 |
The £500 million marketing mistake
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Mar 18, 2024 |
The hidden (sexual) symbolism in the McDonald's logo
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Mar 11, 2024 |
Why these irrational prices actually work
|
Mar 04, 2024 |
Life lessons from a world-leading neuroscientist
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Feb 26, 2024 |
Do you have unethical amnesia?
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Feb 19, 2024 |
The hypnotising effect of Valentine’s day
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Feb 12, 2024 |
How to create an irresistible offer (that’s proven to sell)
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Feb 05, 2024 |
What makes a song popular?
|
Jan 30, 2024 |
I have two big announcements
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Jan 29, 2024 |
Should I share all my secrets?
|
Jan 22, 2024 |
Is mass hysteria more common than you think?
|
Jan 15, 2024 |
This advice will make you more persuasive
|
Jan 08, 2024 |
How Sainsbury’s and Adobe nudge customers
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Jan 02, 2024 |
The best of Nudge in 2023
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Dec 26, 2023 |
10 lessons from the #1 marketing podcasters
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Dec 18, 2023 |
MAAATE: The most polarising ad of the year
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Dec 11, 2023 |
Six proven principles to persuade anyone
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Dec 04, 2023 |
“Voter” vs. “Vote”: How one letter changed elections
|
Nov 28, 2023 |
This podcast has 1,231,705 plays (learn why that’s important)
|
Nov 20, 2023 |
Why telling someone what to do won't work
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Nov 13, 2023 |
How incentives work (and why most backfire)
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Nov 06, 2023 |
The hidden impact of the words you use (feat Dr Jonah Berger)
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Oct 30, 2023 |
Why too much choice is a bad thing
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Oct 23, 2023 |
How to manipulate the masses
|
Oct 16, 2023 |
Why your accountant won’t get a tattoo
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Oct 09, 2023 |
Feed Swap: Seth Godin’s Secrets to Launching a New Business
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Oct 06, 2023 |
He reviewed 74 marketing science papers so you don’t have to
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Oct 02, 2023 |
Why powerful people dress differently
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Sep 25, 2023 |
7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
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Sep 18, 2023 |
Do brainstorms actually work?
|
Sep 11, 2023 |
Why ads that rhyme stand the test of time
|
Sep 04, 2023 |
I didn't want to publish this episode
|
Aug 28, 2023 |
Does subliminal advertising work?
|
Aug 21, 2023 |
The secret psychology behind movie trailers
|
Aug 14, 2023 |
Emergency Pod: Harvard Fake Data Scandal
|
Aug 07, 2023 |
Feel free to ignore this episode
|
Jul 31, 2023 |
Winston Churchill: Lessons for modern day leaders
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Jul 24, 2023 |
Listen to exactly 17 minutes and 42 seconds of this episode
|
Jul 17, 2023 |
The nudge behind this $200k side hustle
|
Jul 10, 2023 |
Today’s guest is Ri_h_rd Sh_tto_
|
Jul 03, 2023 |
Elizabeth Holmes: How she deceived the world (part two)
|
Jun 26, 2023 |
There’s a problem with the world’s most famous nudge
|
Jun 19, 2023 |
Elizabeth Holmes: The psychology of a liar (part one)
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Jun 12, 2023 |
Why card counters can’t bankrupt casinos (with Steven Bridges)
|
Jun 05, 2023 |
Tips for living a happier life (according to science)
|
May 30, 2023 |
Why working at a large organisation will kill your creativity
|
May 22, 2023 |
Can too much free time make you unhappy?
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May 15, 2023 |
How black cab drivers memorise every road in London
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May 08, 2023 |
The way to cure your procrastination problem
|
May 01, 2023 |
The overlooked productivity hack that’s backed by science
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Apr 24, 2023 |
Why stupid people think they’re smart
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Apr 17, 2023 |
How to stay motivated (according to science)
|
Apr 10, 2023 |
The surprisingly simple way to change someone’s mind
|
Apr 03, 2023 |
Greta Thunberg: How a teenager caught the world's attention
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Mar 27, 2023 |
I tested 5 MORE marketing principles to see if they really worked
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Mar 20, 2023 |
Five ads that changed the world
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Mar 13, 2023 |
The persuasive effect of mere exposure
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Mar 06, 2023 |
I tested 5 marketing principles to see if they really worked
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Feb 27, 2023 |
The worst ways to spend your money (according to science)
|
Feb 20, 2023 |
How to get a raise (according to Dan Pink)
|
Feb 13, 2023 |
Could you fall in love with AI?
|
Feb 07, 2023 |
MrBeast: How to capture the attention of billions
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Jan 30, 2023 |
Can money buy happiness?
|
Jan 23, 2023 |
Are kids today less resilient?
|
Jan 16, 2023 |
Steve Jobs: How he persuaded the world (part 2)
|
Jan 09, 2023 |
Steve Jobs: The master of persuasion (part 1)
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Jan 02, 2023 |
5 things I learned from psychology experts in 2022
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Dec 27, 2022 |
The reason why stories stick in your mind
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Dec 19, 2022 |
The scientific secrets of perfect timing (feat. Dan Pink)
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Dec 12, 2022 |
Can brands change what you think?
|
Dec 05, 2022 |
Why 'doing everything' at work won't work
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Nov 28, 2022 |
The secrets salespeople won’t tell you
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Nov 21, 2022 |
I used an ancient storytelling trick to get 11k TikTok followers
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Nov 14, 2022 |
Julius Caesar: How to influence an empire
|
Nov 07, 2022 |
Cost-free marketing that actually works
|
Oct 31, 2022 |
How a blanket design saved 1,000s from malnutrition
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Oct 24, 2022 |
Is growth mindset training a waste of time?
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Oct 17, 2022 |
The surprising trait that links elite performers
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Oct 10, 2022 |
How I improved a Reddit ad by 15% using a magic trick
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Oct 03, 2022 |
Jose Mourinho: Do mind games really work?
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Sep 26, 2022 |
Dan Pink: “Here’s what you’ll regret when you’re older”
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Sep 19, 2022 |
Dan Pink: “No regrets? That’s bullsh*t”
|
Sep 12, 2022 |
I studied persuasion for 100 hours. Here’s what I learnt.
|
Sep 05, 2022 |
How To Make Someone Say Yes
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Aug 29, 2022 |
How Your Subconscious Calls The Shots
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Aug 22, 2022 |
Why a Footballer Warned us About Nuclear War
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Aug 15, 2022 |
Think Customers Hate to Wait? Think Again.
|
Aug 08, 2022 |
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
|
Aug 01, 2022 |
Think you know marketing? Take this test.
|
Jul 18, 2022 |
How to Make Numbers Unforgettable
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Jul 04, 2022 |
Tiny Tweaks to Make Travel Easier
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Jun 20, 2022 |
Habit Moulding Marketing
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Jun 06, 2022 |
3 Nudges I Wish I Learned at Business School
|
May 23, 2022 |
64% of us would vandalise a library book. Would you?
|
May 09, 2022 |
#80: You have more influence than you think
|
Apr 25, 2022 |
#79: Primacy Effect | Why Going First Wins
|
Apr 11, 2022 |
#78: Nature vs nurture with Lisa Feldman Barrett
|
Mar 28, 2022 |
#77: Debunking myths about the brain
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Mar 15, 2022 |
#76: Harry Dry’s favorite marketing examples
|
Feb 28, 2022 |
#75: Beware of Behaviour Science BS
|
Feb 14, 2022 |
#74: How to change someone’s mind
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Jan 31, 2022 |
#73: Why we can’t stop following the herd
|
Jan 18, 2022 |
#72: 6 memorable marketing lessons from 2021
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Jan 03, 2022 |
#71: Small nudges having a big impact on climate change
|
Dec 20, 2021 |
#70: The Pratfall Effect | DON'T listen to this show
|
Dec 06, 2021 |
#69: Reciprocity | How one nudge saved 246,184 lives
|
Nov 22, 2021 |
#68: The Peak-End Rule | And the supermarket that destroyed communism
|
Nov 08, 2021 |
#67: Growing this podcast with nudge experiments | Social proof
|
Oct 26, 2021 |
#66: The dark nudges behind digital manipulation
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Oct 11, 2021 |
#65: Failures (and wins) from using nudges in marketing
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Sep 27, 2021 |
#64: Welcome to the Rory Sutherland Nudge Clinic
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Sep 13, 2021 |
#63: Rory Sutherland | Why counter-intuitive thinking wins
|
Aug 30, 2021 |
#62: Unexpected ways to overcome anxiety
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Aug 17, 2021 |
#61: The science of stress and 3 ways to beat it
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Aug 02, 2021 |
#60: How not to suck at customer interviews
|
Jul 19, 2021 |
#59: How to stand the f*ck out
|
Jul 05, 2021 |
#58: Why brands should flaunt their flaws
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Jun 21, 2021 |
#57: Charm Pricing: The greatest trick in marketing?
|
Jun 07, 2021 |
#56: The lazy, scared and overwhelmed consumer
|
May 24, 2021 |
#55: Why Our Brains Crave Negativity
|
May 10, 2021 |
#54: Stop Listening to Customers?!
|
Apr 26, 2021 |
#53: Do our ancestors dictate our decisions?
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Apr 12, 2021 |
#52: IKEA Effect: We Love What We Create
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Mar 29, 2021 |
#51: Advertising Ethics: Can Facebook ads swing an election?
|
Mar 15, 2021 |
#50: What marketers can learn from your Facebook profile
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Mar 01, 2021 |
#49: Nudges to help customers onboard
|
Feb 15, 2021 |
#48: April Dunford on Nailing Product Positioning
|
Feb 01, 2021 |
#47: Why do marketers suck at positioning?
|
Jan 18, 2021 |
Introducing the Science of Marketing Course
|
Jan 12, 2021 |
#46: Five marketing lessons for 2021
|
Dec 30, 2020 |
#45: 3 Crucial Lessons for Entrepreneurs
|
Dec 14, 2020 |
#44: Do Nudges Really Work?
|
Nov 30, 2020 |
#43: When financial incentives don’t work
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Nov 16, 2020 |
#42: Common pricing mistakes most businesses make
|
Nov 02, 2020 |
#41: The irrational way we perceive food
|
Oct 19, 2020 |
#40: What Makes A Great Story?
|
Oct 05, 2020 |
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
|
Sep 21, 2020 |
#38: Is swearing good for you?
|
Sep 07, 2020 |
#37: When growth hacks fail | With Rand Fishkin
|
Aug 24, 2020 |
#36: Find the right audience | With Rand Fishkin
|
Aug 10, 2020 |
#35: How to get your side hustle off the ground
|
Jul 27, 2020 |
#34: The Psychology of Price | Part Two
|
Jul 13, 2020 |
#33: The Psychology of Price | Part One
|
Jun 29, 2020 |
#32: 6 discriminatory mistakes most hiring managers make
|
Jun 14, 2020 |
#31: SaaS Startups: 8 Hacks To Grow Your Brand
|
Jun 01, 2020 |
#30: The science behind great adverts
|
May 18, 2020 |
#29: Why first impressions matter
|
May 04, 2020 |
#28: Coronavirus: How to change the behavior of a nation
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Apr 20, 2020 |
#27: Understanding customers during times of uncertainty
|
Apr 06, 2020 |
#26: Why do 80% of product launches fail?
|
Mar 23, 2020 |
#25: Coronavirus: The psychology behind panic buying
|
Mar 13, 2020 |
#24: How to nudge within your business
|
Mar 09, 2020 |
#23: How to make your writing more effective
|
Feb 23, 2020 |
#22: How to be a good boss
|
Feb 10, 2020 |
#21: The science behind improving your productivity
|
Jan 28, 2020 |
#20: Debunking a marketing myth
|
Jan 12, 2020 |
#19: Why marketing is vital, not a nice to have
|
Dec 31, 2019 |
#18: 8 nudges you need in 2020
|
Dec 17, 2019 |
#17: How marketers alter our behavior
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Dec 02, 2019 |
#16: What makes a good website?
|
Nov 19, 2019 |
#15: What VR reveals about a consumer’s mind
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Nov 04, 2019 |
#14: How to stop getting distracted
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Oct 22, 2019 |
#13: What makes products like Instagram so addictive?
|
Oct 07, 2019 |
#12: The science behind influencer marketing
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Sep 23, 2019 |
#11: What makes someone more convincing than others?
|
Sep 11, 2019 |
#10: Time to stop targeting “millennials”
|
Aug 28, 2019 |
#9: How to nudge people into voting, buying and recycling
|
Aug 13, 2019 |
#8: The power of scarcity and why less is more
|
Jul 29, 2019 |
#7: How the UK government nudges British people
|
Jul 09, 2019 |
#6: The psychology behind effective pricing
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Jun 22, 2019 |
#5: The science behind distinctive advertising
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Jun 02, 2019 |
#4: How social proof reduces theft and doubles sales
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May 15, 2019 |
#3: Why marketers want to know your habits
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Apr 30, 2019 |
#2: Five highly effective negotiation tactics
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Apr 13, 2019 |
#1: How music affects what we buy
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Mar 25, 2019 |