Nudge

By Phill Agnew

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Image by Phill Agnew

Category: Marketing

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Subscribers: 170
Reviews: 1
Episodes: 215

Kristian Bannister
 Jan 28, 2020
Nudge is fast becoming my favourite podcast. I'm fascinated by everything related to consumer psychology and this podcast is a great way to quickly learn about many topics and studies that I don't always have time to read up on.

Description

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Episode Date
I changed one sentence and got 20% more views
Dec 23, 2024
This Harvard prof made my emails 3.5x better
Dec 16, 2024
17½ persuasion tactics in 28 minutes
Dec 09, 2024
I watched 300 TV ads: Here’s how they nudge you
Dec 02, 2024
The Psychology Behind a Perfect (SaaS) Website
Nov 25, 2024
Can I create a viral YouTube video?
Nov 18, 2024
I shrunk Britain’s #1 bread. Did anyone notice?
Nov 11, 2024
Can I persuade 20 strangers to listen to Nudge?
Nov 04, 2024
Lessons from the longest study on human happiness
Oct 28, 2024
Is the “godfather of influence” still relevant?
Oct 21, 2024
Did Nintendo Brain Training make me smarter?
Oct 14, 2024
Everything I know about creativity is false
Oct 07, 2024
This professor increased my sales by 6x
Sep 30, 2024
This is why your boss makes bad hires
Sep 23, 2024
The trade secrets con men don't reveal
Sep 16, 2024
How Messi Used Psychology to Become Great
Sep 09, 2024
This Harvard Professor Studies Our Weird Rituals
Sep 02, 2024
How I persuaded 8 influencers to promote Nudge
Aug 26, 2024
21 Psyc-Tips to Increase Sales (with Nick Kolenda)
Aug 19, 2024
Can Charles Duhigg Make Me Popular?
Aug 12, 2024
What happens when AI can persuade humans?
Aug 05, 2024
7 cognitive biases that might ruin your life
Jul 29, 2024
The lying psychologist who fooled the world
Jul 22, 2024
Rory Sutherland on Drink Driving, Five Guys and the Tube Map
Jul 15, 2024
How to give an election winning speech
Jul 08, 2024
“It’s the mistake EVERY business makes” Rory Sutherland
Jul 01, 2024
How adverts use psychology to win you over
Jun 24, 2024
How to win any argument (according to a neuroscientist)
Jun 17, 2024
10 psychological tactics to write better emails
Jun 10, 2024
How 22,000 were persuaded to clean sewage
Jun 03, 2024
The persuasive power of profanity
May 27, 2024
The speech that put a man on the moon
May 20, 2024
“Don’t be fooled by this sales trick” Chris Voss
May 13, 2024
FBI hostage negotiator shares his worst mistakes
May 06, 2024
10 pricing tips from 10 pricing experts
Apr 29, 2024
“It's How McDonald’s Make Men Binge” Rory Sutherland
Apr 22, 2024
6 scientifically-proven persuasion techniques
Apr 15, 2024
The overlooked secret to better writing
Apr 08, 2024
Can knowing more make you enjoy less?
Apr 01, 2024
Why Amazon paid staff $5k to quit
Mar 25, 2024
The £500 million marketing mistake
Mar 18, 2024
The hidden (sexual) symbolism in the McDonald's logo
Mar 11, 2024
Why these irrational prices actually work
Mar 04, 2024
Life lessons from a world-leading neuroscientist
Feb 26, 2024
Do you have unethical amnesia?
Feb 19, 2024
The hypnotising effect of Valentine’s day
Feb 12, 2024
How to create an irresistible offer (that’s proven to sell)
Feb 05, 2024
What makes a song popular?
Jan 30, 2024
I have two big announcements
Jan 29, 2024
Should I share all my secrets?
Jan 22, 2024
Is mass hysteria more common than you think?
Jan 15, 2024
This advice will make you more persuasive
Jan 08, 2024
How Sainsbury’s and Adobe nudge customers
Jan 02, 2024
The best of Nudge in 2023
Dec 26, 2023
10 lessons from the #1 marketing podcasters
Dec 18, 2023
MAAATE: The most polarising ad of the year
Dec 11, 2023
Six proven principles to persuade anyone
Dec 04, 2023
“Voter” vs. “Vote”: How one letter changed elections
Nov 28, 2023
This podcast has 1,231,705 plays (learn why that’s important)
Nov 20, 2023
Why telling someone what to do won't work
Nov 13, 2023
How incentives work (and why most backfire)
Nov 06, 2023
The hidden impact of the words you use (feat Dr Jonah Berger)
Oct 30, 2023
Why too much choice is a bad thing
Oct 23, 2023
How to manipulate the masses
Oct 16, 2023
Why your accountant won’t get a tattoo
Oct 09, 2023
Feed Swap: Seth Godin’s Secrets to Launching a New Business
Oct 06, 2023
He reviewed 74 marketing science papers so you don’t have to
Oct 02, 2023
Why powerful people dress differently
Sep 25, 2023
7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
Sep 18, 2023
Do brainstorms actually work?
Sep 11, 2023
Why ads that rhyme stand the test of time
Sep 04, 2023
I didn't want to publish this episode
Aug 28, 2023
Does subliminal advertising work?
Aug 21, 2023
The secret psychology behind movie trailers
Aug 14, 2023
Emergency Pod: Harvard Fake Data Scandal
Aug 07, 2023
Feel free to ignore this episode
Jul 31, 2023
Winston Churchill: Lessons for modern day leaders
Jul 24, 2023
Listen to exactly 17 minutes and 42 seconds of this episode
Jul 17, 2023
The nudge behind this $200k side hustle
Jul 10, 2023
Today’s guest is Ri_h_rd Sh_tto_
Jul 03, 2023
Elizabeth Holmes: How she deceived the world (part two)
Jun 26, 2023
There’s a problem with the world’s most famous nudge
Jun 19, 2023
Elizabeth Holmes: The psychology of a liar (part one)
Jun 12, 2023
Why card counters can’t bankrupt casinos (with Steven Bridges)
Jun 05, 2023
Tips for living a happier life (according to science)
May 30, 2023
Why working at a large organisation will kill your creativity
May 22, 2023
Can too much free time make you unhappy?
May 15, 2023
How black cab drivers memorise every road in London
May 08, 2023
The way to cure your procrastination problem
May 01, 2023
The overlooked productivity hack that’s backed by science
Apr 24, 2023
Why stupid people think they’re smart
Apr 17, 2023
How to stay motivated (according to science)
Apr 10, 2023
The surprisingly simple way to change someone’s mind
Apr 03, 2023
Greta Thunberg: How a teenager caught the world's attention
Mar 27, 2023
I tested 5 MORE marketing principles to see if they really worked
Mar 20, 2023
Five ads that changed the world
Mar 13, 2023
The persuasive effect of mere exposure
Mar 06, 2023
I tested 5 marketing principles to see if they really worked
Feb 27, 2023
The worst ways to spend your money (according to science)
Feb 20, 2023
How to get a raise (according to Dan Pink)
Feb 13, 2023
Could you fall in love with AI?
Feb 07, 2023
MrBeast: How to capture the attention of billions
Jan 30, 2023
Can money buy happiness?
Jan 23, 2023
Are kids today less resilient?
Jan 16, 2023
Steve Jobs: How he persuaded the world (part 2)
Jan 09, 2023
Steve Jobs: The master of persuasion (part 1)
Jan 02, 2023
5 things I learned from psychology experts in 2022
Dec 27, 2022
The reason why stories stick in your mind
Dec 19, 2022
The scientific secrets of perfect timing (feat. Dan Pink)
Dec 12, 2022
Can brands change what you think?
Dec 05, 2022
Why 'doing everything' at work won't work
Nov 28, 2022
The secrets salespeople won’t tell you
Nov 21, 2022
I used an ancient storytelling trick to get 11k TikTok followers
Nov 14, 2022
Julius Caesar: How to influence an empire
Nov 07, 2022
Cost-free marketing that actually works
Oct 31, 2022
How a blanket design saved 1,000s from malnutrition
Oct 24, 2022
Is growth mindset training a waste of time?
Oct 17, 2022
The surprising trait that links elite performers
Oct 10, 2022
How I improved a Reddit ad by 15% using a magic trick
Oct 03, 2022
Jose Mourinho: Do mind games really work?
Sep 26, 2022
Dan Pink: “Here’s what you’ll regret when you’re older”
Sep 19, 2022
Dan Pink: “No regrets? That’s bullsh*t”
Sep 12, 2022
I studied persuasion for 100 hours. Here’s what I learnt.
Sep 05, 2022
How To Make Someone Say Yes
Aug 29, 2022
How Your Subconscious Calls The Shots
Aug 22, 2022
Why a Footballer Warned us About Nuclear War
Aug 15, 2022
Think Customers Hate to Wait? Think Again.
Aug 08, 2022
Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
Aug 01, 2022
Think you know marketing? Take this test.
Jul 18, 2022
How to Make Numbers Unforgettable
Jul 04, 2022
Tiny Tweaks to Make Travel Easier
Jun 20, 2022
Habit Moulding Marketing
Jun 06, 2022
3 Nudges I Wish I Learned at Business School
May 23, 2022
64% of us would vandalise a library book. Would you?
May 09, 2022
#80: You have more influence than you think
Apr 25, 2022
#79: Primacy Effect | Why Going First Wins
Apr 11, 2022
#78: Nature vs nurture with Lisa Feldman Barrett
Mar 28, 2022
#77: Debunking myths about the brain
Mar 15, 2022
#76: Harry Dry’s favorite marketing examples
Feb 28, 2022
#75: Beware of Behaviour Science BS
Feb 14, 2022
#74: How to change someone’s mind
Jan 31, 2022
#73: Why we can’t stop following the herd
Jan 18, 2022
#72: 6 memorable marketing lessons from 2021
Jan 03, 2022
#71: Small nudges having a big impact on climate change
Dec 20, 2021
#70: The Pratfall Effect | DON'T listen to this show
Dec 06, 2021
#69: Reciprocity | How one nudge saved 246,184 lives
Nov 22, 2021
#68: The Peak-End Rule | And the supermarket that destroyed communism
Nov 08, 2021
#67: Growing this podcast with nudge experiments | Social proof
Oct 26, 2021
#66: The dark nudges behind digital manipulation
Oct 11, 2021
#65: Failures (and wins) from using nudges in marketing
Sep 27, 2021
#64: Welcome to the Rory Sutherland Nudge Clinic
Sep 13, 2021
#63: Rory Sutherland | Why counter-intuitive thinking wins
Aug 30, 2021
#62: Unexpected ways to overcome anxiety
Aug 17, 2021
#61: The science of stress and 3 ways to beat it
Aug 02, 2021
#60: How not to suck at customer interviews
Jul 19, 2021
#59: How to stand the f*ck out
Jul 05, 2021
#58: Why brands should flaunt their flaws
Jun 21, 2021
#57: Charm Pricing: The greatest trick in marketing?
Jun 07, 2021
#56: The lazy, scared and overwhelmed consumer
May 24, 2021
#55: Why Our Brains Crave Negativity
May 10, 2021
#54: Stop Listening to Customers?!
Apr 26, 2021
#53: Do our ancestors dictate our decisions?
Apr 12, 2021
#52: IKEA Effect: We Love What We Create
Mar 29, 2021
#51: Advertising Ethics: Can Facebook ads swing an election?
Mar 15, 2021
#50: What marketers can learn from your Facebook profile
Mar 01, 2021
#49: Nudges to help customers onboard
Feb 15, 2021
#48: April Dunford on Nailing Product Positioning
Feb 01, 2021
#47: Why do marketers suck at positioning?
Jan 18, 2021
Introducing the Science of Marketing Course
Jan 12, 2021
#46: Five marketing lessons for 2021
Dec 30, 2020
#45: 3 Crucial Lessons for Entrepreneurs
Dec 14, 2020
#44: Do Nudges Really Work?
Nov 30, 2020
#43: When financial incentives don’t work
Nov 16, 2020
#42: Common pricing mistakes most businesses make
Nov 02, 2020
#41: The irrational way we perceive food
Oct 19, 2020
#40: What Makes A Great Story?
Oct 05, 2020
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
Sep 21, 2020
#38: Is swearing good for you?
Sep 07, 2020
#37: When growth hacks fail | With Rand Fishkin
Aug 24, 2020
#36: Find the right audience | With Rand Fishkin
Aug 10, 2020
#35: How to get your side hustle off the ground
Jul 27, 2020
#34: The Psychology of Price | Part Two
Jul 13, 2020
#33: The Psychology of Price | Part One
Jun 29, 2020
#32: 6 discriminatory mistakes most hiring managers make
Jun 14, 2020
#31: SaaS Startups: 8 Hacks To Grow Your Brand
Jun 01, 2020
#30: The science behind great adverts
May 18, 2020
#29: Why first impressions matter
May 04, 2020
#28: Coronavirus: How to change the behavior of a nation
Apr 20, 2020
#27: Understanding customers during times of uncertainty
Apr 06, 2020
#26: Why do 80% of product launches fail?
Mar 23, 2020
#25: Coronavirus: The psychology behind panic buying
Mar 13, 2020
#24: How to nudge within your business
Mar 09, 2020
#23: How to make your writing more effective
Feb 23, 2020
#22: How to be a good boss
Feb 10, 2020
#21: The science behind improving your productivity
Jan 28, 2020
#20: Debunking a marketing myth
Jan 12, 2020
#19: Why marketing is vital, not a nice to have
Dec 31, 2019
#18: 8 nudges you need in 2020
Dec 17, 2019
#17: How marketers alter our behavior
Dec 02, 2019
#16: What makes a good website?
Nov 19, 2019
#15: What VR reveals about a consumer’s mind
Nov 04, 2019
#14: How to stop getting distracted
Oct 22, 2019
#13: What makes products like Instagram so addictive?
Oct 07, 2019
#12: The science behind influencer marketing
Sep 23, 2019
#11: What makes someone more convincing than others?
Sep 11, 2019
#10: Time to stop targeting “millennials”
Aug 28, 2019
#9: How to nudge people into voting, buying and recycling
Aug 13, 2019
#8: The power of scarcity and why less is more
Jul 29, 2019
#7: How the UK government nudges British people
Jul 09, 2019
#6: The psychology behind effective pricing
Jun 22, 2019
#5: The science behind distinctive advertising
Jun 02, 2019
#4: How social proof reduces theft and doubles sales
May 15, 2019
#3: Why marketers want to know your habits
Apr 30, 2019
#2: Five highly effective negotiation tactics
Apr 13, 2019
#1: How music affects what we buy
Mar 25, 2019