The Crux of the Story
By Gary Sheffer and Mike Fernandez
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Category: Business
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Episodes: 145
Description
Hosted by one of the world's top communicators, currently SVP & Chief Communications Officer at Enbridge, the show tackles relevant and controversial topics in the field of communications that are shaping business, politics, and our lives.
Prominent guests from PR, journalism, business, and academia discuss how communications can inspire, persuade, deepen one’s understanding, or move an audience - or even a nation - to action.
| Episode | Date |
|---|---|
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The Next Generation of Broadcast Journalists
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Apr 28, 2025 |
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Exploring the Legacy and Future of Public Relations with Shelley Spector and Dick Martin
|
Apr 14, 2025 |
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April is Disinformation Awareness Month: Insights from IPR’s Dr. Tina McCorkindale
|
Apr 06, 2025 |
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The Misuse of Science Communication with Professor Damion Waymer
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Mar 30, 2025 |
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The Business of Integrated Marketing Communications and Diversity with Entrepreneur Kim Hunter
|
Mar 02, 2025 |
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Unlocking the Power of Words with Obama Speechwriter Terry Szuplat
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Feb 23, 2025 |
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Doug Pinkham: Transforming Public Affairs in Washington
|
Feb 16, 2025 |
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Muck Rack CEO: How A.I. and Social are Transforming Journalism and PR
|
Feb 09, 2025 |
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Page-Harris Poll Confidence in Business Index
|
Jan 27, 2025 |
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Navigating Brands and Careers in Changing Environments
|
Dec 07, 2024 |
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What Should Communicators Takeaway From the 2024 U.S. Elections?
|
Dec 03, 2024 |
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Something to be Thankful For, Canada – Christopher Sands of The Wilson Center’s Canada Institute
|
Nov 22, 2024 |
|
The Carolina Agency – Students Successfully Competing with Ad and PR Professionals
|
Nov 17, 2024 |
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Post-Election How Should We Navigate ESG Issues? – Avoq’s Eric Sedler Shares His Thoughts
|
Nov 08, 2024 |
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Business Without Borders – Emigdio Rojas on firms aiding companies in Latin American & U.S. markets
|
Nov 04, 2024 |
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The A.I. Index – Professors Sultanescu and Bowen discuss the latest attitudinal research on A.I.
|
Oct 28, 2024 |
|
Risky Business and Hurricanes- Dr. Robert Hartwig of The University of South Carolina
|
Oct 21, 2024 |
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What’s a fractional executive? Jane Randel and Charlene Wheeless tell us.
|
Oct 14, 2024 |
|
Latinos Make Their Mark in Advocacy and Communications -Estuardo Rodriguez and Sonia Diaz
|
Oct 07, 2024 |
|
Documentary Filmmakers Tom Acton & Chris Krieger Seek to Close The Divide on Climate Change Dialogue
|
Sep 30, 2024 |
|
Communications Hall-of-Famer Gary Sheffer on the State and Future of Corporate Communications
|
Sep 23, 2024 |
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Steve Clayton on Microsoft’s Communication Strategy in the Age of AI
|
May 06, 2024 |
|
Former Prosecutor and Author Debbie Hines on the Inequities of the American Criminal Justice System
|
Apr 29, 2024 |
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Corey duBrowa and AnnaMaria DeSalva On How They Are Merging Two Storied PR Agencies
|
Apr 15, 2024 |
|
Weber Shandwick’s Chris Perry on How to Thrive in the Era of Machine and Man
|
Apr 08, 2024 |
|
Philip Morris International’s New CCO: Judge us today, not by the 1990s
|
Apr 01, 2024 |
|
Journalist & BU prof David Abel on the Illuminating Power of Film
|
Mar 25, 2024 |
|
Behind the Seams: Nancy Elder of the NY Mets & Jon Weisman talkin' communications
|
Mar 10, 2024 |
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Princeton Professor D. Graham Burnett is Fighting the Forces Fracking Our Attention
|
Feb 18, 2024 |
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Mentoring in Communications with Tom Martin and Gary Grates
|
Feb 04, 2024 |
|
The Changing Nature of Crisis Management with Molly McPherson
|
Jan 28, 2024 |
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Your Strategy Needs a Story with BCG’s Martin Reeves and Amazon’s Tomas Kellner
|
Dec 16, 2023 |
|
NYU Stern Professor Alison Taylor On What It Means To Be An Ethical Business
|
Nov 21, 2023 |
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The Ocean Outlaw Project’s Ian Urbina on Non-Profit Journalism on the Open Ocean
|
Nov 13, 2023 |
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Boston University's Meghan Irons & Marni Zelnick on Social Impact in Film-Making & Journalism
|
Nov 06, 2023 |
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Penta’s Matt McDonald on How to Engage Stakeholders in a Volatile & Digital World
|
Oct 30, 2023 |
|
Weber Shandwick’s Don Spetner on the field of Public Relations Transition to Radical Transparency
|
Oct 22, 2023 |
|
Bully Pulpit’s Bradley Akubuiro on Becoming Nimble, Courageous, and Informed Communicator
|
Oct 17, 2023 |
|
Popular Information’s Judd Legum on the Intersection of Journalism, Politics and Business
|
Oct 01, 2023 |
|
Episode 106 -- Veronica Majerol and Jordyn Holman on the Impact of Niche Business Jargon
|
Sep 24, 2023 |
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Episode 105-Focusing on the Known: Communicating Science in a Crisis with Chris Reddy
|
Sep 18, 2023 |
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Boston Consulting Group’s Russell Dubner on the Power of Trust
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May 08, 2023 |
|
PRLab at 45: Keys to Success for Students, Leaders, Clients–What’s New, What Remains the Same
|
Apr 24, 2023 |
|
Roy Bahat and Tom Kochan: Engaging Effectively with an Organized Workforce
|
Apr 11, 2023 |
|
Ron Carucci on CEO Leadership: The Importance of Truth, Justice, and Purpose
|
Apr 03, 2023 |
|
Episode 100: Three Experts Tell Us What to Talk About on the Next 100 Shows
|
Mar 28, 2023 |
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Sally Susman: “Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World”
|
Mar 20, 2023 |
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Episode 98:Where AI and Ethics Intersect--Questions of the Present and Future with Wesley Wildman
|
Mar 05, 2023 |
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Episode 97: “Impact as Currency in a Nonprofit Newsroom: Josephine Schmidt, The New Humanitarian”
|
Mar 01, 2023 |
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Episode 96: Wise Ways to Make Chat GPT Work For Your Brand
|
Feb 20, 2023 |
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Episode 95: Southwest's Linda Rutherford Discusses Facing A Crisis with Compassion and Action
|
Feb 13, 2023 |
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Episode 94: How to Listen to Engage Stakeholders/The Annual Page Center's Awards for Integrity
|
Feb 07, 2023 |
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Episode 93: Ingrid Anderson on Antisemitism and Informed Decision Making for Business Leaders
|
Jan 30, 2023 |
|
PwC Megan DiSciullo on the Future of Comms Tech: Leveraging Data for Personalized Communications
|
Jan 16, 2023 |
|
Investor relations in the synergy era: Is an MBA required for communicators?
|
Dec 09, 2022 |
|
Season 4 Recap (M&A, Russia-Ukraine, The Olympics, and more)
|
Nov 27, 2022 |
|
'Double materiality': 4 ESG impact levers for businesses with Nick Andreou and Marya Besharov
|
Nov 21, 2022 |
|
Reassessing purpose to navigate volatile social issues with Peppercomm Steve Cody
|
Nov 09, 2022 |
|
Smart Brevity: Fast food for the eyes with Axios Nick Johnston
|
Oct 31, 2022 |
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Demystifying working in tech with Microsoft CCO Frank Shaw
|
Oct 24, 2022 |
|
Prudential CCO Alan Sexton: How can ESG frameworks be used to evaluate future risks?
|
Oct 17, 2022 |
|
Lead with the truth: What is business's role in advancing Indigenous reconciliation?
|
Oct 10, 2022 |
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Battling misinformation using satellite imagery with Maxar VP of Communications Fernando Vivanco
|
Sep 26, 2022 |
|
The Executive Compensation Conundrum with Peter Eavis: How Elon Musk helped redefine CEO pay
|
Sep 19, 2022 |
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How media coverage adds to the “crescendo of conspiracy theories” with Amanda Crawford
|
Sep 06, 2022 |
|
How to effectively execute a coaching transition with Duke University’s Mike Schoenfeld
|
May 27, 2022 |
|
Edelman’s Jim O’ Leary: How communicators can push for greater funding
|
May 06, 2022 |
|
Should PR agencies work with fossil fuel companies?
|
Apr 21, 2022 |
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3 Boston University alums: Launching a PR career in an uncertain world
|
Apr 04, 2022 |
|
Dorothy Lund on Corporate Political Spending: There’s “no sound business justification.”
|
Mar 28, 2022 |
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Probing the past: How companies can address historical transgressions with Dr. Sarah Federman
|
Mar 21, 2022 |
|
Michelle Giuda: On global issues, there is no “friction-less” path
|
Mar 04, 2022 |
|
Jon Iwata on Data and Artificial Intelligence: The “profound phenomenon of prediction”
|
Feb 27, 2022 |
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Maneuvering a $69B M(icrosoft) & A(ctivision Blizzard) deal with CCO Helaine Klasky
|
Feb 21, 2022 |
|
Do Sports Sponsorships Pay Off?
|
Feb 14, 2022 |
|
Peter Goodman's "Davos Men": Modern-Day Predators
|
Feb 07, 2022 |
|
The Crux - Maureen Davenport
|
Jan 31, 2022 |
|
The Crux - Mariette DiChristina
|
Dec 12, 2021 |
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The Crux - Aba Blankson
|
Dec 05, 2021 |
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The Crux - Russell Wilkerson
|
Nov 21, 2021 |
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The Crux - Mark Weiner
|
Nov 14, 2021 |
|
The Crux - Valerie DiMaria
|
Nov 07, 2021 |
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The Crux - Chris Perry
|
Oct 31, 2021 |
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The Crux - Robert Brown
|
Oct 24, 2021 |
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The Crux - Andrew Winston
|
Oct 17, 2021 |
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The Crux - Andrew Edgecliffe-Johnson
|
Oct 10, 2021 |
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The Crux - Reeves Wiedeman
|
Oct 03, 2021 |
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The Crux - Carmella Glover And Denise Hill
|
May 09, 2021 |
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The Crux - Marjorie Benzkofer & Cherry Bayer
|
May 02, 2021 |
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The Crux - Eric Dezenhall
|
Apr 25, 2021 |
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The Crux - Kendra Butters
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Apr 18, 2021 |
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The Crux - Mark Schaefer
|
Apr 16, 2021 |
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The Crux - Jeff Immelt
|
Apr 04, 2021 |
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The Crux - Jolie Hunt
|
Mar 28, 2021 |
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The Crux - David Murray
|
Mar 21, 2021 |
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The Crux - Frank Figliuzzi
|
Mar 14, 2021 |
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The Crux - Eric Handler
|
Mar 07, 2021 |
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The Crux - Dean Acosta
|
Feb 21, 2021 |
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The Crux - Judy Samuelson
|
Feb 15, 2021 |
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The Crux - Jennifer Prosek And Mark Kollar
|
Dec 20, 2020 |
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The Crux - Alan Murray
|
Dec 13, 2020 |
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The Crux - Stefanie Johnson
|
Dec 06, 2020 |
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The Crux - Vivian Schiller
|
Nov 27, 2020 |
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The Crux - Jeff DeMarrais
|
Nov 14, 2020 |
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The Crux - Tony Fratto
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Nov 08, 2020 |
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The Crux - Jacqueline Adams
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Oct 25, 2020 |
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The Crux - Marta Newhart
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Oct 18, 2020 |
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The Crux - 2020 Bellwether Survey
|
Oct 08, 2020 |
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The Crux - Maya Malekian and Geneve Lau
|
Oct 04, 2020 |
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The Crux - Oscar Suris
|
Sep 26, 2020 |
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The Crux - Matt Fox and Don Thea
|
Sep 20, 2020 |
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The Crux - Andy Pharoah
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May 11, 2020 |
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The Crux - Catherine Hernandez-Blades
|
May 04, 2020 |
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The Crux - Steve Schmidt
|
Apr 26, 2020 |
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The Crux - Mariette DiChristina
|
Apr 20, 2020 |
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The Crux - Dave Samson
|
Mar 09, 2020 |
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The Crux - Charlene Wheeless
|
Feb 17, 2020 |
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The Crux - Leslie Gaines-Ross
|
Feb 10, 2020 |
|
The Crux - Tobe Berkovitz
|
Jan 31, 2020 |
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The Crux - Mike O'Neill
|
Dec 15, 2019 |
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The Crux - Sarah Sheffer and Will Fernandez
|
Nov 24, 2019 |
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The Crux - Pete Souza
|
Nov 15, 2019 |
|
The Crux - PRWeek Bellwether Survey
|
Nov 08, 2019 |
|
The Crux - Tammy Vigil
|
Oct 31, 2019 |
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The Crux - Ethan McCarty
|
Oct 25, 2019 |
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The Crux - Alex Dimitrief
|
Oct 18, 2019 |
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The Crux - Jackie Gingrich Cushman
|
Oct 13, 2019 |
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The Crux - Anne Marie Squeo
|
Oct 03, 2019 |
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The Crux - Marc Cloosterman
|
Sep 25, 2019 |
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The Crux - Tsai-Ni Ku and Katie Chiffer
|
Sep 19, 2019 |
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The Crux - Roger Bolton
|
Sep 12, 2019 |
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The Crux- Eric Schnure
|
Sep 06, 2019 |
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The Crux- Karen Doyne
|
Aug 29, 2019 |
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The Crux- Mitchell Zuckoff
|
Aug 23, 2019 |
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The Crux- Joe Nocera
|
Aug 15, 2019 |
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The Crux- Chris Graves
|
Aug 09, 2019 |
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The Crux- Craig Buchholz
|
Jul 25, 2019 |
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The Crux- Tina McCorkindale
|
Jul 12, 2019 |
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The Crux- Kyle Dropp
|
Jun 28, 2019 |
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The Crux- Karen Raskopf
|
Jun 20, 2019 |
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The Crux- Alex Gibney
|
Jun 13, 2019 |
|
The Crux- Matt Murray pt. 2
|
Jun 06, 2019 |
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The Crux- Matt Murray pt. 1
|
Jun 04, 2019 |
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The Crux- Tom Fiedler
|
May 17, 2019 |
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The Crux- Becky Edwards
|
May 13, 2019 |