Idea to Startup

By Brian Scordato | Tacklebox

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Category: Entrepreneurship

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Subscribers: 20
Reviews: 0
Episodes: 209


A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

Episode Date
Things That Always Work and Things That Never Work
Jun 13, 2024
How to Create Useful Content (for people who don't think they can create content)
Jun 05, 2024
A Mouse Pod (How to Stand Out in a Crowded Market)
May 30, 2024
A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic)
May 22, 2024
Running a Concierge MVP Live (feat. the four-step Concierge MVP framework)
May 16, 2024
How to Start the Business You’re Not Quite Ready to Start
May 08, 2024
How to Take Yourself Seriously feat. The Entrepreneurship Handbook (ITS Classic)
May 01, 2024
A Startup Storytelling Framework for Non-Storytellers
Apr 24, 2024
When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic
Apr 10, 2024
How to Pick Your Startup's First Customer
Apr 03, 2024
A System to Do Hard Things (ITS Classic)
Mar 21, 2024
How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)
Mar 06, 2024
A System to Generate Ideas (aka how to let your brain be a brain)
Feb 29, 2024
20-ish Minute Skill: The Concierge MVP (ITS Classic)
Feb 21, 2024
How to Create a Strategy For Your Startup
Feb 14, 2024
How to Build a "Skeptical Startup" - 8k per month in 10 hours per week
Jan 31, 2024
What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)
Jan 17, 2024
The Magic of One-Sentence Marketing
Jan 11, 2024
Designing a System to Actually Prioritize Your Startup This Year
Jan 04, 2024
Seth Godin and Brian Go Through Startup Ideas (ITS Classic)
Dec 27, 2023
How to Think Bigger (feat. The Problems and Opportunities Method)
Dec 20, 2023
How to be Different, Part 1 (feat. The Personal Venn Diagram Method)
Dec 14, 2023
Testing Another Startup Idea Live Part 1: Picking the Idea, Nudging the Boulder
Dec 06, 2023
The Quest for an Identity
Nov 30, 2023
How to Find a Differentiator (ITS Classic)
Nov 22, 2023
Customers Speak Problem, But You’re Speaking Solution
Nov 16, 2023
An SOP for Testing a Startup Idea
Nov 08, 2023
Two Ways to Approach Your Startup Idea Like A Pro (ITS Classic)
Nov 01, 2023
Writing Persuasive Copy to Test an Idea
Oct 25, 2023
How to Embrace Risk, Uncertainty, and Chaos
Oct 18, 2023
The Three Types of Problems Worth Your Time to Solve
Oct 11, 2023
How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)
Oct 04, 2023
Are you a Freelancer or an Entrepreneur?
Sep 27, 2023
A System to Relish the Uncomfortable Stuff
Sep 20, 2023
How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones
Sep 13, 2023
A System to Test and Build Your Startup (Part III - Implementing Your System This Weekend)
Sep 06, 2023
An Operating System to Help You Move Faster By Focusing On Less - Part 2 (feat. a monkey reciting Hamlet)
Aug 30, 2023
A Weekly System to Keep Entrepreneurs With Jobs Moving Fast (Part 1 - Strategy)
Aug 23, 2023
The One Thing That Matters - How to Find a Differentiator That'll Support a Business
Aug 16, 2023
How to Stop Being Your Startup's Bottleneck
Aug 09, 2023
A Framework for Building Wildly Useful Startups
Aug 02, 2023
Four Characteristics of Great Startup Ideas
Jul 26, 2023
The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow
Jul 19, 2023
A System to Help You Become Wildly Creative
Jul 12, 2023
Ep. 165 - Should You Niche?
Jun 28, 2023
Why You Didn't Build a Product Last Weekend (feat. A Framework to Seek Out Discomfort)
Jun 21, 2023
How to Build the First (Magical) Version of Your Product This Weekend
Jun 14, 2023
Choose The Right Quest
Jun 07, 2023
INTERVIEW: Seth Godin Thinks Through Startup Ideas in Real-Time
May 31, 2023
When to Pivot and When to Stick (aka How Pros Deal w/ Distractions)
May 24, 2023
How to Use Landing Page Tests to Find Your Beachhead Customer (feat. the One Person Landing Page and the ELU Framework)
May 17, 2023
Ideation, Finding a Wedge, Seeding a Marketplace and How to Scale Yourself with an EA - with Jonathan Swanson, cofounder of Thumbtack, Athena, and Powerset
May 10, 2023
The Law of The Startup Wedge (feat. circadian rhythms and trust transactions)
May 03, 2023
How to Separate Yourself from Your Idea (feat. the five immutable laws of cold emails)
Apr 26, 2023
Testing a Startup Idea Live, Part 2: An Organizing Principle and A Structure to Move Fast
Apr 19, 2023
Testing a Startup Idea Live, Part 1: The Idea, The Goldfish Cleanse, J.O.A.S.
Apr 12, 2023
When to Quit on your Startup Idea, and When to Stick It Out (feat. the systemic vs. solvable checklist and the idea growth curve)
Apr 05, 2023
How to Find and Solve Hard Problems (feat. a used car startup and The Problem Hunters)
Mar 29, 2023
How to Build Trust in Six Seconds (Thrust + Drag Part 2, feat. an elephant and the bus stop exercise)
Mar 22, 2023
Thrust and Drag Part 1: A System to Keep Momentum
Mar 15, 2023
What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)
Mar 08, 2023
How to Create Useful Content (feat. the "creating content by not creating any content" method)
Mar 01, 2023
How to stack risk early, tackle the cold start problem, and compete by understanding incentives with Jareau Wadé
Feb 22, 2023
15 Min(ish) Skill: Script the Start and End aka How to Consistently Do Uncomfortable Things
Feb 15, 2023
Three More Ways to Approach Your Business Like a Pro (feat. anti-marketing, Frank Sinatra, and an Uber comedian)
Feb 08, 2023
The Trust to Risk Ratio (feat. Soona + a four-step risk framework)
Feb 01, 2023
Two Ways to Approach Your Startup Idea Like A Pro (feat. an interior designer + Zapier)
Jan 25, 2023
Testing an AI Coaching Tool in a Month (feat. The 5 Startup Idea Non-Negotiables)
Jan 18, 2023
How to Build a Product People Will Share
Jan 11, 2023
A Regret Minimization Framework (feat. Alone + The Big Reveal)
Jan 04, 2023
HOLIDAY CLASSIC: The Three Characteristics of a Startup Idea That's Worth Your Time
Dec 28, 2022
Holiday Classic: Four Questions to Help You Start Your Idea (Feat. Penne Vodka Pete 🐐)
Dec 21, 2022
How to Take Yourself Seriously feat. Your Entrepreneurship Handbook
Dec 14, 2022
Build a System to be Different in 2023 (feat. pessimistic squirrels and majestic lions)
Dec 07, 2022
How to Test the Startup Idea You Had Over Thanksgiving in 7 Minutes
Nov 30, 2022
How to Productize Your Customer's First Step (feat. The Family Operating System and a 3am Pitch)
Nov 23, 2022
Two Frameworks to Help Find Your Differentiator (feat. Inversion and the Before and After Method)
Nov 16, 2022
How to Think Bigger (feat. Mattress Mack and Asymmetric Upside)
Nov 09, 2022
20(ish) Min Skills: How to Find Your Wedge (feat. Bleeding Neck Problems)
Nov 02, 2022
Start a Startup in an Hour a Day (Part 3 of 3): Taking the System for a Spin (feat. You've Got Mail and Curious Ruby)
Oct 26, 2022
Start a Startup in an Hour a Day (Part 2) - Founder Archetypes and a Two-Week Sprint Rhythm
Oct 19, 2022
Start a Startup in an Hour a Day (Part 1 of 3) - Reflection + A Lifestyle Debt Audit + Finding a Free Hour
Oct 12, 2022
20(ish) Min Skills: How to Write Direct, Persuasive Copy (feat. The Four Keys to Writing)
Oct 05, 2022
How to Start a Community-Based Startup - or Tack a Community Onto Your Existing Business (feat. Monks and Lonely Dads)
Sep 28, 2022
20(ish)-Minute Skills: The Concierge MVP
Sep 21, 2022
How to Spot Promising Startup Ideas (feat. The Hard Startup Myth and The Hassle Premium)
Sep 14, 2022
How to Raise Money from Angel Investors with Angela Lee (37 Angels, Columbia Business School) ((And we start a $100mm taco company the last 15 minutes))
Sep 07, 2022
How to Get the World to Work For You (feat. pickleball and the greatest marketing campaign of all time)
Aug 31, 2022
Three Ways to Build Trust (feat. parking valets and a cure for baldness)
Aug 24, 2022
A 20(ish) Minute Startup: Airbnb Referrals
Aug 17, 2022
What Kind of Company Do You Want to Build? (feat a 3-part framework to help you figure it out and Shaggy)
Aug 10, 2022
A Podcast Figuring Out Your Value (featuring an aperol spritz startup and a magician)
Aug 03, 2022
A Mental Model to Reduce Complexity: The River (featuring a papaya)
Jul 27, 2022
How to Start a Startup Accountability Group
Jul 20, 2022
The Three Pillars of a Startup That's Worth Your Time (feat. Markets, The 4x Rule, and Level Jumping)
Jul 13, 2022
A 20(ish) Minute Startup: An App That Cures Chronic Pain
Jul 06, 2022
A Framework to Get You Unstuck (featuring an Airstream startup)
Jun 29, 2022
20(ish)-Min Skills: Sales 101 For Entrepreneurs That Hate Sales
Jun 22, 2022
A Weekly Prioritization and Audit Framework to Help Entrepreneurs Make Great Things
Jun 15, 2022
How to Test If Your Idea Can Grow Before You Build It (featuring a meeting agenda startup)
Jun 08, 2022
What Makes a Great Product?
Jun 01, 2022
Strategies for a Crowded Market: Breaking Down Three Coffee Startups
May 25, 2022
How to Build The Right Thing (Introducing the Product Pyramid Framework)
May 18, 2022
A Thing To Do This Weekend If You're Working on a Startup
May 11, 2022
How to Become a Startup Idea Machine
May 04, 2022
How to Evaluate and Choose an Idea Worth Pursuing with Alex White
Apr 27, 2022
How to Write Great Copy for your Startup
Apr 20, 2022
INTERVIEW: Jonathan Hunt-Glassman, founder @ Oar Health
Apr 15, 2022
Start a Startup in 7(ish) Minutes: Solving Parking in NYC 🚕
Apr 13, 2022
Episode 100 🔥: How to Design Your Life to Support Building a Startup on the Side
Apr 06, 2022
How to Stand Out: Differentiate your Startup with Categories
Mar 30, 2022
How to Guarantee Word of Mouth Growth for Your Startup
Mar 23, 2022
The Three Pillars of an Idea That Can Grow Huge
Mar 16, 2022
Start a Startup in Ten Days using Four Questions: Kitchen Organizer Edition
Mar 09, 2022
Perfect is the Enemy of the Good: Startup Product Edition
Mar 02, 2022
How to Conquer Irrational Fear as a Startup Founder
Feb 23, 2022
The Most Interesting Startups are Boring (and how to make sure yours is, too)
Feb 16, 2022
How to Build a Startup in a Crowded Market
Feb 09, 2022
A Formula for Creating Moments Your Customers Will Share
Feb 02, 2022
Don't Bail On Your Startup Idea Right When It's Getting Interesting
Jan 26, 2022
Startup Practice
Jan 19, 2022
Storytelling 101 for Entrepreneurs
Jan 12, 2022
BONUS STORY: The Monster and The Girl
Jan 07, 2022
The Secret Pod
Jan 05, 2022
Sell the Position (Brian's favorite episode of the year)
Dec 29, 2021
How to Not Waste Your Life (most listened to episode of the year)
Dec 22, 2021
How to Find Problems Worth Solving (and a request for a startup)
Dec 15, 2021
You need a bouncer
Dec 08, 2021
How to get counterintuitive startup ideas
Dec 01, 2021
Three Things Entrepreneurs Should Do Over Thanksgiving Break
Nov 24, 2021
How to create your own MBA in entrepreneurship
Nov 17, 2021
Story 3: How to sell wood for $10 when everyone else sells it for $5
Nov 10, 2021
Story 2: How to motivate people
Nov 03, 2021
Three Stories To Get You Unstuck - Story 1: Sell The Position
Oct 27, 2021
How to Quit Your Job and Pursue Your Startup Idea
Oct 20, 2021
How to Motivate Customers (and People) feat. Airstreams
Oct 13, 2021
MAILBAG PART 2: Testing a pasta startup, how niche is too niche, and a structure for dealing with founder stress
Oct 06, 2021
MAILBAG: Listener questions on a startup ethos, great marketing, a travel company for couples, and nootropics (sorta)
Sep 29, 2021
A Treading Water Startup (feat. Scorpions and Frogs)
Sep 22, 2021
Hidden Lottery Tickets
Sep 15, 2021
Vertical Farms, Robert Frost, and Growth
Sep 08, 2021
INTERVIEW: Jeff Sheldon, Founder @ Ugmonk
Jun 30, 2021
How to Not Waste Your Life
Jun 23, 2021
Inertia - The Only Thing That Matters
Jun 09, 2021
INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail
May 12, 2021
How to Choose the Right Customer (ITS Classic)
May 05, 2021
Is Your Startup Idea Good? (ITS Classic)
Apr 28, 2021
How To Be A Great Storyteller (ITS Classic)
Apr 21, 2021
How to Prioritize and Build a Personal Operating System (ITS classic)
Apr 14, 2021
How to lose 1.8 billion dollars in 10 days
Apr 07, 2021
Curiosity and Space
Mar 31, 2021
Survivorship Bias, Base Rates, and Librarians
Mar 24, 2021
Let It Go
Mar 17, 2021
This Too Shall Pasta (Vision + Part II of Problems vs. Opportunities)
Mar 10, 2021
Problems and Opportunities
Mar 03, 2021
The Case For Now
Feb 24, 2021
What To Do About Competition (The Gift of "Which")
Feb 17, 2021
How to Sell A Protein Bar in Seven(ish) Minutes
Feb 10, 2021
Mini Series Ep 3: A Bunch of Tests and an Epiphany
Feb 03, 2021
Mini Series Ep 2 - We're Starting a Startup - Making Customer Interviews Doable
Jan 27, 2021
Mini Series Kickoff - Picking The Startup Idea We'll Start
Jan 20, 2021
How To Get Your First 1,000 Customers (feat. Pizza)
Jan 13, 2021
The Sasquatch Problem (Are You Passionate Enough About Your Startup Idea?)
Jan 06, 2021
Three Stories for People Starting Startups in 2021
Dec 30, 2020
Make A Billion Dollars
Dec 23, 2020
Make $1,000 Today
Dec 16, 2020
The Holiday Mailbag
Dec 09, 2020
The Counterintuitive Way To Get Your First Customers
Dec 02, 2020
How Will I Know?
Nov 25, 2020
Do The Thing (Motion vs. Action)
Nov 18, 2020
Are You Good Enough?
Nov 11, 2020
How to be Resilient (feat. IOUs)
Nov 04, 2020
How to Differentiate Your Startup (feat. Crabs + Running Shoes)
Oct 28, 2020
Start a Wine Company in 17 Minutes
Oct 21, 2020
Whisper Ideas
Oct 15, 2020
How to test a startup idea in 7 minutes
Oct 08, 2020
How to get a customer to choose you (and bagels)”
Sep 30, 2020
INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.
May 20, 2020
How to lose $1.8 billion dollars in 10 days
May 13, 2020
INTERVIEW: Jennifer Goggin on building Startle, a tech studio that bridges the gap between research and impactful companies.
Apr 16, 2020
INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business.
Apr 08, 2020
INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship.
Mar 25, 2020
Ladders and Lobsters
Mar 18, 2020
INTERVIEW: Agatha Kulaga on building Ovenly, turning your creative outlet into a scalable business, and baking the best cookies I've ever tasted.
Mar 11, 2020
How to Evaluate a Startup Idea
Mar 04, 2020
INTERVIEW: Brian Linton on building United By Blue, removing millions of pounds of trash from the ocean, and scaling a purpose-driven brand.
Feb 26, 2020
The Selfish Score: How to build a great customer acquisition funnel
Feb 19, 2020
INTERVIEW: Rob Petrozzo on building Rally Rd, how to test startup ideas before you quit your job, storytelling, leveraging personas for brand and marketing, raising money, and differentiation.
Feb 12, 2020
Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them
Feb 05, 2020
INTERVIEW: Ashley Merrill on building Lunya, the beauty of capital-constrained businesses, true differentiation, and self-doubt
Jan 29, 2020
The Secret Formula to Hot Ones' Success
Jan 22, 2020
INTERVIEW: Marc Merrill on building Riot Games (League of Legends), prioritization frameworks, and focused growth
Jan 15, 2020
You Should Start a Startup in 2020
Jan 08, 2020
Idea to Startup Season 2: Build Your Startup in 2020
Dec 16, 2019
INTERVIEW: Dave Idell on building Croissant, a flexible coworking company competing with giants.
Aug 22, 2019
INTERVIEW: Rich Fulop on Building Brooklinen, the Internet’s Favorite Sheets
Aug 08, 2019
How to Leverage Storytelling Archetypes for Your Startup
Jul 31, 2019
INTERVIEW: Kim Kaupe on Building Superfan with No Funding
Jul 03, 2019
INTERVIEW: Leo and Oliver Kremer on Building a Burrito Empire at Dos Toros
Jun 20, 2019
How Do You Find Founder/Startup Fit?
Jun 12, 2019
INTERVIEW: Elizabeth Yin, founder & GP @ Hustle Fund, where they invest in “hilariously early founders”
Jun 05, 2019
How to Prioritize as an Early-Stage Startup
May 31, 2019
INTERVIEW: Ben Conniff on Building Luke’s Lobster
May 22, 2019
How to Choose the Right Customer
May 16, 2019
INTERVIEW: Katherine Krug on Building BetterCo
May 08, 2019
Is Your Startup Idea Good?
May 02, 2019
INTERVIEW: Joey Cofone on Building Baron Fig
Apr 23, 2019
Start Here
Apr 23, 2019
Idea to Startup Teaser
Apr 05, 2019