FINITE: B2B Marketing Podcast for Tech, Software & SaaS
By Jodi Norris
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Category: Marketing
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Subscribers: 13
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Episodes: 169
Description
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
| Episode | Date |
|---|---|
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#167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global
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May 26, 2025 |
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#166 - Growing a team with Johnathan Grzybowski, Founder of Penji
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Apr 14, 2025 |
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#166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
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Mar 24, 2025 |
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#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
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Mar 10, 2025 |
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#164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
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Feb 17, 2025 |
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#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
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Feb 03, 2025 |
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#162 - Why marketing trends won't work for you, with Jodi Norris
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Jan 20, 2025 |
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#162 - How to think about marketing strategy with Colin Lewis
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Dec 30, 2024 |
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#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
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Dec 09, 2024 |
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#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
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Nov 25, 2024 |
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#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
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Nov 11, 2024 |
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#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
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Oct 28, 2024 |
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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
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Oct 14, 2024 |
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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
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Sep 30, 2024 |
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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
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Sep 16, 2024 |
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#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital
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Sep 02, 2024 |
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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
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Aug 11, 2024 |
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#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
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Jul 29, 2024 |
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#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer
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Jul 08, 2024 |
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#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8
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Jun 24, 2024 |
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#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
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May 28, 2024 |
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#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box
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May 13, 2024 |
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#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy
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Apr 29, 2024 |
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#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
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Mar 25, 2024 |
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#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
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Feb 26, 2024 |
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#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
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Feb 12, 2024 |
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#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless
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Jan 08, 2024 |
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#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3
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Dec 18, 2023 |
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#141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS
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Dec 04, 2023 |
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#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia
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Nov 20, 2023 |
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#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush
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Oct 31, 2023 |
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#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software
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Oct 02, 2023 |
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#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle
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Sep 18, 2023 |
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#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
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Sep 11, 2023 |
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#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC
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Sep 04, 2023 |
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#134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery
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Aug 28, 2023 |
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#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap
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Aug 21, 2023 |
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#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb
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Aug 07, 2023 |
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#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye
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Jul 31, 2023 |
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#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp
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Jul 17, 2023 |
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#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW
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Jul 10, 2023 |
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#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid
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Jun 26, 2023 |
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#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly
|
Jun 12, 2023 |
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#126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha
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May 29, 2023 |
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#125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader
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May 15, 2023 |
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#124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp
|
Apr 17, 2023 |
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#123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful
|
Apr 03, 2023 |
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#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase
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Mar 20, 2023 |
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#121 - Startup to scaleup with Emma Mayer, SVP Marketing at BVNK
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Mar 06, 2023 |
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#120 - Growing long term demand with Carol Howley, CMO at Exclaimer
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Feb 20, 2023 |
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#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
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Feb 06, 2023 |
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#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok
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Jan 23, 2023 |
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#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
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Jan 09, 2023 |
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#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity
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Dec 19, 2022 |
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#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS
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Dec 05, 2022 |
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#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia
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Nov 21, 2022 |
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#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena
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Nov 05, 2022 |
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#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
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Oct 24, 2022 |
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#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO
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Sep 26, 2022 |
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#110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus
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Sep 12, 2022 |
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#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
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Sep 05, 2022 |
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#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
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Aug 22, 2022 |
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#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
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Aug 08, 2022 |
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#106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
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Jul 25, 2022 |
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#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
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Jul 11, 2022 |
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#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
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Jun 27, 2022 |
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#103 - Where is ABM going next? From the ABM panel at FINITE Fest
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Jun 13, 2022 |
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#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
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May 30, 2022 |
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#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
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May 16, 2022 |
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#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
|
May 02, 2022 |
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#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
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Apr 25, 2022 |
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#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix
|
Apr 11, 2022 |
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#97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix
|
Apr 04, 2022 |
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#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
|
Mar 28, 2022 |
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#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS
|
Mar 21, 2022 |
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#94 - Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage
|
Mar 14, 2022 |
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#93 - To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science
|
Mar 07, 2022 |
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#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
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Feb 28, 2022 |
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#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
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Feb 21, 2022 |
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#90 - Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend
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Feb 07, 2022 |
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#89 - Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International
|
Jan 31, 2022 |
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#88 - Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap
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Jan 24, 2022 |
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#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
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Jan 17, 2022 |
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#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis
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Jan 10, 2022 |
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#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform
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Jan 03, 2022 |
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#84 - Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit
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Dec 13, 2021 |
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#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic
|
Dec 06, 2021 |
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#82 - Marketing the world's fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin
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Nov 29, 2021 |
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#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
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Nov 22, 2021 |
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#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2
|
Nov 15, 2021 |
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#79 - Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA
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Nov 08, 2021 |
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#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io
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Nov 01, 2021 |
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#77 - How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau
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Oct 25, 2021 |
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#76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep
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Oct 18, 2021 |
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#75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce
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Oct 11, 2021 |
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#74 - There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot
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Oct 04, 2021 |
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#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit
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Sep 27, 2021 |
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#72 - Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas
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Sep 20, 2021 |
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#71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute
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Sep 13, 2021 |
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#70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions
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Sep 06, 2021 |
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#69 - Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive
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Aug 30, 2021 |
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#68 - Everything your CMO doesn’t know how to tell you with Ryan Bonnici, CMO at Whereby
|
Aug 23, 2021 |
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#67 - ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2
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Aug 16, 2021 |
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#66 - How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian
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Aug 09, 2021 |
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#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
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Aug 02, 2021 |
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#64 - Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
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Jul 26, 2021 |
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#63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster
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Jul 19, 2021 |
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#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
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Jul 12, 2021 |
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#61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo
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Jul 05, 2021 |
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#60 - Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
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Jun 28, 2021 |
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#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike
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Jun 21, 2021 |
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#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
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Jun 14, 2021 |
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#57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
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Jun 07, 2021 |
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#56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
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May 31, 2021 |
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#55 - Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic
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May 24, 2021 |
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#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
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May 17, 2021 |
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#53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat
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May 10, 2021 |
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#52 - Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe
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May 03, 2021 |
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#51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout
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Apr 26, 2021 |
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#50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist
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Apr 19, 2021 |
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#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
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Apr 12, 2021 |
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#48 - Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly
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Apr 05, 2021 |
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#47 - A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
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Mar 29, 2021 |
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#46 - Brand Amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM
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Mar 22, 2021 |
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#45 - Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
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Mar 15, 2021 |
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#44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI
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Mar 08, 2021 |
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#43 - Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
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Mar 01, 2021 |
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#42 - B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital
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Feb 22, 2021 |
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#41 - Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre
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Feb 15, 2021 |
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#40 - Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk
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Feb 08, 2021 |
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#39 - Building an inbound content engine with Kieran Flanagan, SVP Marketing at HubSpot
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Feb 01, 2021 |
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#38 - The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
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Jan 25, 2021 |
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#37 - Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
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Jan 18, 2021 |
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#36 - No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense
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Jan 11, 2021 |
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#35 - All things B2B marketing & growth with Yam Regev, CMO
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Jan 04, 2021 |
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#34 - Innovation in B2B marketing with Carlota Feliu Argila, EMEA Marketing Leader at HP 3D Printing
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Dec 14, 2020 |
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#33 - From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller
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Dec 07, 2020 |
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#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext
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Nov 30, 2020 |
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#31 - Product-market fit is a broken concept with Rand Fishkin
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Nov 16, 2020 |
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#30 - The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
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Nov 02, 2020 |
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#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
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Oct 19, 2020 |
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#28 - The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
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Oct 05, 2020 |
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#27 - The B2B Marketing Objectivity Trap with Rory Sutherland
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Sep 20, 2020 |
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#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer
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Sep 07, 2020 |
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#25 - The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
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Aug 24, 2020 |
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#24 - From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge
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Aug 10, 2020 |
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#23 - Demand Generation for B2B Tech Growth with Clemens Deimann
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Jul 27, 2020 |
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#22 - Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway
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Jul 13, 2020 |
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#21 - The future CMO role with Pete Rawlinson, CMO at Workvivo
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Jun 29, 2020 |
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#20 - Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk
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Jun 15, 2020 |
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#19 - Building a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe
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Jun 01, 2020 |
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#18 - Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably
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May 18, 2020 |
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#17 - Scaling a word of mouth engine with Oli Bridge, Head of Marketing & Growth at Bonjoro
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May 04, 2020 |
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#16 - Positioning for B2B tech companies in uncertain times with April Dunford
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Apr 20, 2020 |
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#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
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Apr 13, 2020 |
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#14 - Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye
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Mar 30, 2020 |
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#13 - SEO for B2B SaaS Companies with Steve Toth, SEO Manager at FreshBooks
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Mar 09, 2020 |
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#12 - The Psychology of Marketing with Steve Mann, CMO at ThetaRay
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Feb 14, 2020 |
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#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay
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Jan 21, 2020 |
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#10 - Scaling a B2B Marketing Team with Guillermo Murga, Director of Marketing at Anvyl
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Jan 03, 2020 |
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#9 - Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF
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Dec 02, 2019 |
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#8 - Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify
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Aug 15, 2019 |
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#7 - 'Account Based Targeting' with Ashley Kessler, Calabrio
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Aug 09, 2019 |
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#6 - Balancing brand & performance marketing with Mark Walker, CRO at Attest
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Jul 28, 2019 |
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#5 - The value of marketing theory with Dr Sven Molner
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Jul 09, 2019 |
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#4 - Digital marketing challenges with on demand CMO Oren Greenberg
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Jun 26, 2019 |
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#3 - Exploring culture as a part of marketing with Hannah Voss, Fluidly
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Apr 05, 2019 |
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#2 - Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK
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Mar 29, 2019 |
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#1 - Talking CRM with Kartik Krishnan, Founders Factory
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Mar 25, 2019 |