Influence Global Podcast - shining a spotlight on influencer marketing
By Gordon Glenister
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Episodes: 171
Description
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
| Episode | Date |
|---|---|
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S8 Ep18: B2B Top LinkedIn Voice Marketers Perspective Ft. Archana Dhankar
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May 28, 2025 |
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S8 Ep17: How To Turn One Viral Moment Into A Long-Term Career Ft. Ella D’Souza & Greta Quintini
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May 28, 2025 |
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S8 Ep16: Cannes Lions The Biggest Advertising Festival Ft. Ed Davidson
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May 08, 2025 |
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S8 Ep15: Why Streaming Is The Future For Content Creators Ft. Bonnie Bruderer
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Apr 22, 2025 |
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S8 Ep13: The Power of YouTube Ft. Matt Throne
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Apr 15, 2025 |
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S8 Ep14: Why More Creators Are Developing Their Own Brands Ft. Jennifer Glen
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Apr 01, 2025 |
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S8 Ep12: How Illustrator And Content Creator Catherine Kay Created A Great Ecommerce Brand
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Mar 18, 2025 |
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S8 Ep11: Trends In 2025 With Grin CEO Ryan Debenham And Agency Expert Scarlette Tidy
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Mar 04, 2025 |
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S8 Ep10: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio
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Feb 11, 2025 |
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S8 Ep8: Why Keeping A Healthy Fitness And Diet Regime Is Essential For Creatives And Entrepreneurs Ft. Dan Corbett
|
Jan 28, 2025 |
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S8 Ep9: The Real Impact Of The TikTok Ban - 170m Users Ft. Jonathan Futa
|
Jan 21, 2025 |
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S8 Ep7: Why Immersive Events Are Storming Ft. Damian Norman
|
Jan 16, 2025 |
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S8 Ep6: Animaj Kids Entertainment Franchise Founder Has 270m Viewers Ft. Gregory Dray
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Jan 07, 2025 |
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S8 Ep5: How Bloggers And Creators Can Monetise Their Content Ft. Jillian Leslie
|
Dec 17, 2024 |
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S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov
|
Dec 11, 2024 |
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S8 Ep3: Hospitality Entrepreneur Brings Entertainment To Your Home Ft. Antoine Melon
|
Nov 19, 2024 |
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S8 Ep2: How Does Wix Leverage B2B Influencers Ft. Sarah Adam
|
Nov 12, 2024 |
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S8 Ep1: Social Commerce Is Worth A Staggering £16bn For Retail Brands Ft. Ed Wilson
|
Nov 11, 2024 |
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S7 Ep21: Top Japanese Creative Director On Why Creativity Is So Important Ft. Yoshihiro Yagi
|
Oct 31, 2024 |
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S7 Ep20: Podcast Advertising Is Exploding Says Top CEO Ft. Edward Fuller
|
Oct 23, 2024 |
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S7 Ep19: In Conversation With Rory Sutherland - "Inventors or Marketers?"
|
Sep 17, 2024 |
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S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari
|
Sep 13, 2024 |
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S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze
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Aug 23, 2024 |
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S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts
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Aug 06, 2024 |
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S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab
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Jul 25, 2024 |
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S7 Ep14: How To Create Awesome Video Content Ft. Dan Barker
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Jul 16, 2024 |
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S7 Ep13: Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz
|
Jul 09, 2024 |
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S7 Ep12: The Best Side Hustle - Property Development Ft. Ritchie Clapson
|
Jul 02, 2024 |
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S7 Ep11: What It's Like Inside A Music Talent Agency Ft. Mark Adams
|
Jun 28, 2024 |
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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley
|
Jun 18, 2024 |
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S7 Ep9: How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin
|
Jun 11, 2024 |
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S7 Ep8: PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington
|
Jun 04, 2024 |
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S7 Ep7: 90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier
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May 28, 2024 |
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B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau
|
May 24, 2024 |
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Influencer Gifting At Scale Ft. Tom Higgins
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May 23, 2024 |
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Running Global Influencer Campaigns With Multi-Lingual Teams Ft. Iñigo Rivero Angulo
|
May 22, 2024 |
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Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan
|
May 21, 2024 |
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Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede
|
May 20, 2024 |
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S7 Ep6: Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz
|
May 13, 2024 |
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S7 Ep5: Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan
|
May 08, 2024 |
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S7 Ep4: The Journey Of A Young Food Blogger Launching Influencer Platform Invyted Ft. Asti Wagner
|
Apr 30, 2024 |
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S7 Ep3: Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega
|
Apr 23, 2024 |
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S7 Ep2: From Start Up To Multi-Million Dollar Influencer Agency - How They Did It Ft. Brad Hoos
|
Apr 16, 2024 |
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S6 Ep14: Celebrating Women In Influencer Marketing Ft. Jessy Grossman
|
Apr 09, 2024 |
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S7 Ep1: How Top Tiktok Creator Made His Name In The Agency World With Comedy Ft. Rob Mayhew
|
Mar 30, 2024 |
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S6 Ep17: Social Media Leadership And Building Social Capital Ft. Aaron Templer
|
Mar 20, 2024 |
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S6 Ep16: The Goal Setter - Why We All Need Goals To Run Our Lives Ft. Debra Eckerling
|
Feb 27, 2024 |
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S6 Ep15: The Evolution Of Influencer Marketing Ft. James Erskine
|
Feb 16, 2024 |
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S6 Ep13: What Makes The Perfect Brand Partnership - Coty Influencer Lead & Top Agent Discuss
|
Jan 30, 2024 |
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S6 Ep12: Influencer Marketing Campaigns Are Becoming More Performance Led Ft. Charlotte Lake
|
Jan 23, 2024 |
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S6 Ep11: Why Toastmasters Could Help You Improve Your Public Speaking Ft. Nick Ronald
|
Jan 16, 2024 |
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S6 Ep10: Pearl & Dean CEO Says Cinema Creates More Attention For Brand Advertising
|
Dec 19, 2023 |
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S6 Ep9: Influencer Campaign With 400% Growth In Visitor Traffic Ft. Lucy Robertson
|
Dec 05, 2023 |
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S6 Ep8: Global Restauranteur Talks About The Value Of Human Connection Ft. Will Guidara
|
Nov 14, 2023 |
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S6 Ep7: Podcast Guesting Strategies Ft. Josef Schinwald
|
Nov 07, 2023 |
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S6 Ep6: Why Trust Is Essential As A Broadcaster Ft. Martine Croxall
|
Oct 10, 2023 |
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S6 Ep5: How To Measure Influencer Campaigns And Brand Lift Ft. Adam Rossow
|
Sep 26, 2023 |
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S6 Ep4: The Tech Sector Is Rife With B2B Influencers Says Shelia Flavell CBE, techUK President
|
Sep 19, 2023 |
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S6 Ep3: How To Make Great Podcast Ft. Bernard Achampong
|
Sep 15, 2023 |
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S6 Ep2: How To Grow Your Instagram Audience To 1M Views In 90 Days
|
Aug 22, 2023 |
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S6 Ep1: Businesses That Don't Embrace AI Will Disappear Says Global Marketing Influencer
|
Aug 01, 2023 |
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S5 Ep21: We Talk Strategy With Leading Brand Global Strategist Ft. JP Castlin
|
Jul 19, 2023 |
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S5 Ep20: What Its Like Being A Dog Influencer Ft. Miley Jo
|
Jul 12, 2023 |
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S5 Ep19: Aquarius Creative Influencer Agency Founders Become Reality TV Stars
|
Jun 22, 2023 |
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S5 Ep18: Why It's Worthwhile Working With Green Influencers
|
Jun 09, 2023 |
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S5 Ep17: Founder Of Disabled Influencer Agency Talks Influence Ft. Martyn Sibley
|
May 24, 2023 |
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S5 Ep16: Middle East Broadcaster Talks About The MENA Influencer Landscape
|
May 09, 2023 |
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S5 Ep15: Over 30% Of Brand Revenue Will Come From Influencer Marketing, FT. Rishabh Jain
|
Apr 26, 2023 |
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S5 Ep14: Top Metaverse Influencer Unveils What The Metaverse Really Is
|
Mar 21, 2023 |
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S5 Ep13: Greenland's Top Influencer Shares Her Story Ft. Qupanuk Olsen
|
Mar 15, 2023 |
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S5 Ep12: Content Is King For Top Lifestyle And Travel Influencer ft. Milissa Grande
|
Feb 21, 2023 |
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S5 Ep11: Understanding The Creative Process From Brand To Influencer Activation Ft. Jess Flack
|
Feb 14, 2023 |
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S5 Ep10: Livestreaming Is The Future - And Who Is The Lipstick King?
|
Feb 07, 2023 |
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S5 Ep9: Data Still Rules In The Influencer Space ft. Nisarg Shah
|
Jan 31, 2023 |
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S5 Ep8: Why Gifting To Influencers Is The Way To Go Ft. Zak Stahlsmith
|
Jan 17, 2023 |
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S5 Ep7: How Jägermeister Works With Influencers ft. Christian Stindt
|
Dec 20, 2022 |
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S5 Ep6: From Creator To Running An Award Winning Agency ft. Beckii Flint
|
Dec 13, 2022 |
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S5 Ep5: Live Stream Video Techniques ft. Michael Forrest
|
Dec 06, 2022 |
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S5 Ep4: What Is An Educational Influencer? ft. Chris Platt
|
Nov 08, 2022 |
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S5 Ep3: Global No.1 Fintech Influencer ft. Spiros Margaris
|
Oct 25, 2022 |
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S5 Ep2: We Need To Get A Bigger Boat ft. Dr Ivan Misner Founder Of BNI
|
Oct 11, 2022 |
|
S5 Ep1: How To Turn The ALWAYS ON Button On
|
Sep 30, 2022 |
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S4 Ep21: How To Achieve REAL Impact Using Audio
|
Sep 13, 2022 |
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S4 Ep20: Top Lifestyle Influencer Farah Sattaur Tells Her Story
|
Sep 02, 2022 |
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S4 Ep19: The Wonderful World Of Pet Influencers With Layla Flaherty
|
Aug 16, 2022 |
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S4 Ep18: Global Thought Leader With Over 4m LinkedIn Followers Talks About The Growth Of B2B Influence
|
Aug 02, 2022 |
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S4 Ep17: Tiktok Sensation And Cream Tea Expert Talks About Why Her Listeners Want To Adopt Her
|
Jul 19, 2022 |
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S4 Ep16: Ukrainian Lifestyle Influencer Talks About The Importance Of Sharing Facts And News Stories
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Jul 05, 2022 |
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S4 Ep15: Global Influencer Scott Eddy Shares His Story And Talks Personal Branding
|
Jun 21, 2022 |
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S4 Ep14: How Creators Can Monetise What They Do
|
Jun 08, 2022 |
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S4 Ep13: Empowering Women From The Bedroom To The Boardroom
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May 24, 2022 |
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S4 Ep12: Keynote Speaker And Mentalist Duncan Stevens Talks About The Power Of Influence
|
May 10, 2022 |
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S4 Ep11: How Creators Can Turn Followers Into Customers - Dave Perry Talks E-Commerce
|
Apr 25, 2022 |
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Ep4 S10: Clash Founder P.J. Leimgruber On How Creators Can Monetise More Of Their Content
|
Apr 12, 2022 |
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S4 Ep9: Find Out Why Marc Jarrett Runs Over 200 WhatsApp Groups
|
Mar 29, 2022 |
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S4 Ep8: Shannon Walker Talks About The Influencer Pay Gap And Supporting Campaign Diversity
|
Mar 15, 2022 |
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S4 Ep7: Qianna Smith Bruneteau Founder Of The American Influencer Council Talks About Creator Support
|
Mar 01, 2022 |
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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Anisa Sojka
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Feb 21, 2022 |
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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Josie LDN
|
Feb 20, 2022 |
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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Louisa Hatt
|
Feb 19, 2022 |
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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Mollie Campsie
|
Feb 18, 2022 |
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London Fashion Week Special: Why Fashion Influencers Are The New Retailers - Ft. Nadia Anya
|
Feb 17, 2022 |
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S4 Ep5: Co-Founder Of Channel Mum Niki Herring Talks About Mum Bloggers
|
Feb 15, 2022 |
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S4 Ep6: Dan Snow Explains Why History Is Not A Niche But A Highly Targeted Opportunity For Brands To Engage
|
Feb 01, 2022 |
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S4 Ep4: In Conversation With Carlos Gil, International Speaker And Author of the End of Marketing
|
Jan 18, 2022 |
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S4 Ep3: Ryan Bares From IBM Tells Us How The Tech Giant Works With Influencers
|
Jan 04, 2022 |
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S4 Ep2: Reality TV Star And Model Luise Hasse Tells Her Story
|
Dec 21, 2021 |
|
S4 Ep1: Why Having A Clear Purpose Helps Define Who You Are
|
Dec 07, 2021 |
|
S3 Ep21: How To Find Influencers With CEO Of Social Publi, Ismael Ed-Qudsi
|
Nov 23, 2021 |
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S3 Ep19: How To Work With Micro-Influencers, David Morneau Of InBeat Explains All
|
Nov 16, 2021 |
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S3 Ep20: Gautam Ganglani, Influencer, Thought Leader And Global Events Organiser
|
Oct 26, 2021 |
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S3 Ep18: Fashion And Fitness Content Creator Rowan Row With 1.4m Followers On Instagram Shares His Story
|
Oct 12, 2021 |
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S3 Ep17: Global Ambassador, Author And Speaker Madeleine Black Talks About Changing Behaviour For Sensitive Subjects
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Sep 28, 2021 |
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S3 Ep16: What Is The Value Of Human To Human Connection - Founder Of Warm Welcome Shares His Story
|
Sep 14, 2021 |
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S3 Ep15: Entrepreneur Regi Cash Shares His Insight On Working With Gaming Influencers
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Aug 31, 2021 |
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S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow
|
Aug 17, 2021 |
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S3 Ep13: Mummy Blogger Helen Wills Talks About Major Brand Collaborations
|
Aug 03, 2021 |
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S3 Ep12: Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage Employees
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Jul 20, 2021 |
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S3 Ep11: Mark Willams AKA Mr LinkedIn Shares His Secrets Of How LinkedIn Really Works
|
Jul 06, 2021 |
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S3 Ep10: Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers
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Jun 22, 2021 |
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S3 Ep9: How Charities Are Working With Influencers
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Jun 08, 2021 |
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S3 Ep8: How To Find Influencers With Authentic Engagement
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May 25, 2021 |
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S3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of Influence
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May 11, 2021 |
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S3 Ep6: How Purecane Developed Its Brand Identity With Influencers And Reach Over 12% Engagement
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May 05, 2021 |
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S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing
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Apr 30, 2021 |
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S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing
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Apr 22, 2021 |
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S3 Ep3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story
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Apr 15, 2021 |
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S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal
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Mar 30, 2021 |
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S3 Ep1: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story
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Mar 23, 2021 |
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S2, Ep21: What's It Like to Run An Influencer Talent Agency
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Mar 05, 2021 |
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S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers
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Feb 09, 2021 |
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S2, Ep19: In Conversation With Sophie Clark From Talkwalker
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Jan 21, 2021 |
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S2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond Influence
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Jan 08, 2021 |
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S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar
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Jan 08, 2021 |
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S2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in Canada
|
Dec 15, 2020 |
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S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer
|
Dec 15, 2020 |
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S2, Ep14: What Does It Cost To Hire An Influencer
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Nov 26, 2020 |
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S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass
|
Nov 26, 2020 |
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S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed
|
Nov 16, 2020 |
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S2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton
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Nov 16, 2020 |
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S2-E10: How To Tackle Sensitive Subjects
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Oct 12, 2020 |
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S2-E9: Influencer Marketing Trends - Impact Of Covid-19
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Sep 09, 2020 |
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S2-E7: How Influencers Can Protect Themselves
|
Aug 07, 2020 |
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S2-E8: Creativity Is Alive And Kicking
|
Aug 06, 2020 |
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S2-E6: Getting Diversity Right
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Aug 06, 2020 |
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S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe
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Jul 16, 2020 |
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S2-E4: In Conversation With Amber Doig-Thorne
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Jul 16, 2020 |
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S2-E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet
|
Jun 15, 2020 |
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S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell
|
Jun 15, 2020 |
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S2-E1: PR & Influencer Marketing
|
Jun 03, 2020 |
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S1-E21: Influencer Marketing On Tik Tok
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May 18, 2020 |
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S1-E20: Virtual Influencer Marketing
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May 18, 2020 |
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S1-E19: Worklife Balance In Lockdown
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May 05, 2020 |
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S1-E18: The Rules Of Influencer Marketing
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May 05, 2020 |
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S1-E17: The Magic Of Influence
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Apr 28, 2020 |
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S1-E16: Keeping Fit And Healthy In The Lockdown
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Apr 22, 2020 |
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S1-E15: Influencer Marketing In Challenging Times
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Apr 06, 2020 |
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S1-E14: Impact Of Coronavirus On Influencer Marketing
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Apr 03, 2020 |
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S1-E13: Influencer Marketing In China
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Mar 27, 2020 |
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S1-E12: High Profile & Luxury Brands
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Feb 28, 2020 |
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S1-E11: Meet The Major Players: Tom Augenthaler
|
Feb 07, 2020 |
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S1-E10: Meet The Influencers
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Jan 22, 2020 |
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S1-E9: The Role Of The Influencer With Luxury Brands
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Dec 23, 2019 |
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S1-E8: The Role Of Influencers In Politics
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Nov 25, 2019 |
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S1-E7: What Influencers Really Want - Exclusive Research
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Oct 07, 2019 |
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S1-E6: How Influencers Work With Brands
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Oct 07, 2019 |
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S1-E5: Influencer Marketing In The USA
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Sep 16, 2019 |
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S1-E4: Both Ends Of The Influencer Spectrum
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Aug 16, 2019 |
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S1-E3: Essential Legal Advice For Influencers
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Jul 08, 2019 |
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S1-E2:The Pressures Of Influencer Marketing
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Jun 24, 2019 |
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S1-E1:The World Of The Micro Influencer
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May 13, 2019 |