Brand Growth Heroes

By Fiona Fitz | Brand Growth Heroes Mini MBA |

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Category: Entrepreneurship

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Subscribers: 17
Reviews: 0
Episodes: 131

Description

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

Episode Date
Most Downloaded: How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years
Aug 18, 2026
How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)
Aug 05, 2026
Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson
Jul 21, 2026
Here We Flo | Building a £10M Period Care Challenger Brand
Jul 07, 2026
Why TrueStart Coffee Chooses Profitable Growth Over Scale | Founder Helena Hills
Jun 23, 2026
AF Drinks | How to Scale a Non Alc Challenger Brand in the USA
Jun 09, 2026
Mother Root's £16M Secret Growth Equation | Bethan Higson & Alice Gallsworthy
May 26, 2026
World Leading US Brand Expert | Why We've Got 'Brand Community' All Wrong
May 12, 2026
How Citizens of Soil Is Reinventing Olive Oil
Apr 28, 2026
Female Founder Leadership | Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama
Apr 14, 2026
BOSH!’s Challenger Brand Playbook: Founders Henry Firth & Ian Theasby
Mar 31, 2026
How MOTH is Mixing Up Cocktail Category Rules | Rob Wallis, Moth Premium RTD Cocktails
Mar 17, 2026
How This Secret Maths Formula Will Scale Your CPG Brand | Dr. James Richardson of Ramping Your Brand
Mar 03, 2026
How To Create $100M Categories with Category Pirate Eddie Yoon
Feb 17, 2026
AI: How CPG Founders Can Use AI for Growth | 'Silicon Valley's Most Wanted' Paul Adams
Feb 03, 2026
Olipop Founder | Why Marketing Doesn’t Matter Until You’re $100M+ SALES - David Lester
Jan 21, 2026
STOP: Would You Build a House Without Instructions?
Jan 12, 2026
Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin
Jan 06, 2026
Goodrays CBD: Scaling a £20M Functional Beverage with Founder Eoin Keenan
Dec 09, 2025
SISTERLY Supplements: Luxury, Science & Sisterhood | Co-Founder Jennifer O’Connell
Nov 25, 2025
How TRIP is Building a Truly Global Brand £100M+
Nov 11, 2025
Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASY
Oct 28, 2025
Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"
Oct 14, 2025
Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:
Oct 01, 2025
Ancient+Brave Founder Kate Prince on Brand Experience
Sep 24, 2025
Founders: Should YOU be CEO? Are You Sure?
Sep 19, 2025
Seedlip Founder | Most Downloaded Episodes | How to Be Disruptive
Sep 10, 2025
ManiLife Peanut Butter | From Panic Attacks to Dream Job - Founder Stu Macdonald
Sep 03, 2025
Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 Years
Aug 28, 2025
Bold Bean Co's Model: Remote First & Big Culture Vibes
Aug 22, 2025
Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On Stage
Aug 14, 2025
How Tonic Health Built a Team to Scale
Aug 06, 2025
How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!
Jul 29, 2025
Why Olipop's Co-Founder Dynamic WORKS
Jul 24, 2025
Brand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-Taylor
Jul 16, 2025
Bold Bean Co | The People Power Behind the Beans Revolutionising a Category
Jul 10, 2025
Cano Water | From Addiction & ADHD -> Creating A Billion Dollar Category - Josh White, Founder
Jul 02, 2025
The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying
Jun 25, 2025
Smol but mighty: The CGO & CMO Fueling this £44M Disruptor in Homecare
Jun 18, 2025
How People & Team Drive Tony Chocolonely's UK Growth
Jun 11, 2025
Gut Instinct: Biotiful’s CMO on Building the Brand That Recently Sold to Müller £115M+++
Jun 04, 2025
Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio
May 28, 2025
Matcha Millions: How Perfect Ted has scaled to £30+ Million
May 21, 2025
Co-founder of Wild Deo Freddy Ward on Success
May 14, 2025
How Tonic Health (Supplements) Supercharges Business Growth Using Socials
May 07, 2025
David Lester, Co-founder of Olipop on Why Founders Must Convince People To Do Unreasonable Sh1t!
May 01, 2025
The Secret Ingredient in Bold Bean Co.'s Category Defining Growth
Apr 29, 2025
Joanna Jensen, Founder Child's Farm On Why Staff is THE Hardest Thing You Will Do
Apr 15, 2025
The Exit Playbook: Secrets to Selling your Brand (from a CPG Investment Banker)
Apr 09, 2025
The 'Menopause' Category.... & Swinging From the Chandelier
Mar 26, 2025
From DIY to £10M by 2027: ManiLife The 'World's BEST Peanut Butter'
Mar 04, 2025
Why You Need *Legal* Kryptonite (& Why ChatGBT Can't Give it To You)
Feb 19, 2025
£15M worth of meals BOOTSTRAPPED with GSN founder Craig Allen (Gold Standard Nutrition)
Jan 16, 2025
LATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for Good
Dec 16, 2024
Ep78: Beehive to £50M - How Scott Davies Built Hilltop Honey Empire
Dec 02, 2024
Ep77 VITHIT’s Roadmap to £80M in Global Sales in 2025, Gary Lavin ( Part 2)
Nov 18, 2024
Ep76 VITHIT Vitamin Water: Founder Gary's Blueprint to Becoming Category Leader (Part 1)
Nov 14, 2024
Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love
Nov 04, 2024
Ep74: (Part 3) After The Sale of Fuel 10K to Premier Foods: Barney Mauleverer
Oct 16, 2024
Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.
Sep 30, 2024
Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen
Sep 02, 2024
Ep71 $500M: OLIPOP *Explodes* the USA Soda Market
Jul 28, 2024
Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?
Jun 10, 2024
Freja Bone Broth: How to Hit a £10M Run-Rate in Just 3 Years
Apr 09, 2024
Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale
Nov 09, 2023
Ep67 (Part 1) Fuel10k: Build a £Multimillion Protein Breakfast Brand & Then Sell It
Nov 05, 2023
Ep66 How COOK Grew to £130M With NO External Investment
Oct 23, 2023
Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard
Oct 08, 2023
Ep64 How to Create Content that SELLS & Drives GROWTH, with Dan Knowlton
Sep 14, 2023
How ODDBOX Grew to £32M: Dig Deep into their D2C Journey
Jul 09, 2023
Founders' Hotline: Bold Bean Co's Viral Mistake
May 25, 2023
Nurture Brands: Co-conquering your Costs with Other Brands. Ben Arbib.
May 22, 2023
Renée Elliott: Rescuing Planet Organic. Empowering Women.
May 17, 2023
Founders' Hotline: Nojo London's Big Screw Up
Apr 27, 2023
Founders' Hotline: Perfect Ted's Manufacturing Disaster
Apr 13, 2023
How Perfect Ted Grew From £0-5M in Just 18 months
Apr 01, 2023
Mid-Day Squares: How to Disrupt the $8Billion Healthy Snacking Category
Jan 26, 2023
Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know
Jan 12, 2023
Veganuary, Vegan Fried Chick*n, Veg Capital & Sentient Ventures with Matthew Glover
Aug 26, 2022
Healthy Soil, Healthy People, Healthy Planet: How Wildfarmed Can Change How We Eat.
Aug 01, 2022
How to Build a $100M Beverage Business in Under 5 Years
Jul 12, 2022
How to Get a Retail Buyer's Attention with Scott McCulloch, Founder of The Vegan Kind Supermarket
Jul 04, 2022
Why Your DTC Business Isn’t Working & How to Fix it!
Jun 18, 2022
The Cheeky Panda is Changing How We Wipe
May 17, 2022
How to Build a £20M Multi-Channel Business in Just 18 Months: Wild Deodorant
Apr 25, 2022
Seedlip: How To Be Disruptive.
Apr 05, 2022
Strong Roots: How to Raise $55M Investment for a Minority Stake in your Business
Mar 22, 2022
Hunter & Gather: Serving your Tribe. Honestly.
Feb 22, 2022
TRIP CBD Drinks & Oils: Finding Calm in the Everyday Chaos
Jan 12, 2022
Nice: Wine Fit for Purpose...Whenever, Wherever!
Dec 17, 2021
Little Moons: Revolutionising Ice Cream
Nov 25, 2021
Tribe: Mission & Community at the Core. Delicious too.
Oct 27, 2021
How Bio&Me's 'Good for your Gut' Ranges are Driving Growth Across TWO Categories
Sep 22, 2021
Dr. Will's: Taking on 'Big Food' in the Ketchup & Mayo Aisle
Sep 17, 2021
Scrumbles: How Pretty Poos are Driving Growth in Petfood
Sep 14, 2021
Strong Roots: Heading for £100m by Driving Growth on a GLOBAL scale.
Sep 02, 2021
How to Build a €50M Brand - Twice. Founders of Fulfil Bars and Cali Cali Foods.
Jun 16, 2021
Biotiful Dairy: Creating the Gut Health Category
Jun 02, 2021
Minor Figures: The £30M Secret Success in Oat Milk
May 17, 2021
How to win in Consumer Packaged Goods...without Competing
May 04, 2021
Dash Water: Wonky Fruit. Delicious Drinks. Category Growth.
Apr 20, 2021
Moju Drinks: Creating a category and leading an omni-channel grocery business
Mar 18, 2021
How to Think About Growth: Tenzing, The UK's Leading Natural Energy Drink
Jan 26, 2021
Lucky Saint: Changing the face of Alcohol Free Beer.
Jan 05, 2021
Cully & Sully: The original Irish insurgent is now #4 in the UK!
Dec 11, 2020
Update episode & launch of Brand Growth Blueprint online Growth Strategy programme
Nov 22, 2020
The Little Soap Company: Parallels between Food/Personal Care with Emma Heathcote-James, Founder/ CEO.
Sep 15, 2020
The Carbonated Soft Drinks Revolution: Real Fruit Sodas and Dalston's Soda Co. Interview with Dan Broughton Co-Founder & CEO
Sep 08, 2020
Oatly: the Insurgent Brand on Everyone's Lips. The 5 levers the UK team pulled to drive the business's #transformationalgrowth
Aug 19, 2020
How should your Approach to Marketing Investment Change as you become a Grown-up Brand?
Aug 12, 2020
Child labour in your Chocolate? Warning - it's worse than it was. Tony’s Chocolonely UK update episode.
Jul 21, 2020
Funding/investment 101 by Piper, the investment partner of choice of Propercorn, Mindful Chef and many many more!
Jun 09, 2020
Buymie On-Demand Grocery delivers in just 1hr… & it just got €2.2M in Funding
May 18, 2020
Strong Roots Follow-up: The USA 1 year on…and the Covid 19 effect.
May 13, 2020
Bread & Jam, supporting 1000 Food & Bev Entrepreneurs a week with Training, Networking & Motivational Socials
May 07, 2020
BOL Foods on Great Teams, Brave Decisions and How BOL is Managing the Current Crisis #COVIDSPECIAL
Apr 27, 2020
#COVID SPECIAL Featuring Jamie Mitchell, Founder of All Together: Pro Bono Mentoring, Coaching and Business Advice for Companies affected by COVID-19.
Apr 20, 2020
Loop Founder CEO Tom Szaky on how LOOP actually works.
Mar 11, 2020
Fuel 10k on How To Approach International Business Development
Mar 05, 2020
Pip & Nut, on the growth-driving role of innovation, leadership as a female founder in the food industry, and certifying as a BCorp.
Jan 29, 2020
Giles Brook, renowned CEO, Entrepreneur & Investor on driving growth, investment criteria and the challenges facing founders
Dec 14, 2019
UGLY Drinks talks to us about BRAVE DECISIONS...have you made any?
Nov 26, 2019
(Francais) Entretien avec Nicolas Chabannes de C'est Qui le Patron", €0-120M in 2.5 years
Oct 04, 2019
€0-120M in 2.5 years...is this THE Most Exciting Revolution in Food & Bev. Grocery Ever?
Sep 06, 2019
Tony's Chocolonely launches in the UK...and it's flying
Aug 11, 2019
Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands
Jul 17, 2019
Founder of VitHit, UK's Best Selling & Fastest Growing Functional Drinks brand talks to us about how long it can take
Jul 01, 2019
Sam Dennigan, Founder of Strong Roots, the UK's Fastest Growing Food & Beverage brand
Jun 09, 2019
World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
May 12, 2019
Huel: How to drive growth in 3 insurgent brands, CEO James McMaster
May 10, 2019
Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories
May 02, 2019