The Programmatic Digest
By Helene Parker and Co-host: Manuela Cortes
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Episodes: 224
Description
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
| Episode | Date |
|---|---|
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197. July Focus: WTF is Programmatic Performance Media
|
Jun 27, 2026 |
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196. AI Meets Programmatic: How Media Buyers Can Optimize with AI
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May 22, 2026 |
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195. From Cookies to Context: Rethinking Targeting in Ad Tech
|
May 06, 2026 |
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194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
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Mar 18, 2026 |
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From Data to Insight: How Curation Drives Smarter Optimization
|
Feb 26, 2026 |
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193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade
|
Feb 25, 2026 |
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CTR vs Conversions Real Performance Examples
|
Feb 25, 2026 |
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192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson
|
Feb 12, 2026 |
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191. Agency Life Unfiltered
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Feb 04, 2026 |
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Curation 101 in less than 3 mins
|
Feb 03, 2026 |
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190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality
|
Jan 08, 2026 |
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189. How To Turn Curated Audience Into Insights with GDB
|
Nov 11, 2025 |
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188. Past the Hype: How to Buy Smarter After TTD's Reseller Update
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Oct 30, 2025 |
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187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron
|
Oct 17, 2025 |
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186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin
|
Oct 08, 2025 |
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185. From Brand to Demand: B2B Programmatic with Rosey Sutton
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Sep 17, 2025 |
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184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast
|
Sep 10, 2025 |
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183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital
|
Aug 28, 2025 |
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182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025
|
Aug 01, 2025 |
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181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025
|
Jul 23, 2025 |
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180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice
|
Jul 16, 2025 |
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179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener
|
Jul 03, 2025 |
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178. Audience First, Attribution Always: A Practical Workshop for Traders
|
Jun 27, 2025 |
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177. Programmatic Media Planning with a Data-First Mindset
|
Jun 05, 2025 |
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176. Choosing The Right Data Partner In The Crowded Programmatic Market
|
May 29, 2025 |
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175.5. Programmatic Hands-On Keyboard Training (June Specials)
|
May 26, 2025 |
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175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
|
May 14, 2025 |
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S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta
|
Apr 22, 2025 |
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174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
|
Apr 16, 2025 |
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173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg
|
Apr 10, 2025 |
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172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg
|
Apr 03, 2025 |
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171. Women Leading the Way in Ad Tech with Ann Tarasevich
|
Mar 20, 2025 |
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170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity
|
Mar 13, 2025 |
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169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
|
Mar 06, 2025 |
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168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes
|
Feb 26, 2025 |
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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
|
Feb 04, 2025 |
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166. Here's Two Ways To Level Up In 2025
|
Feb 02, 2025 |
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165. Programmatic Traders and Revenue Growth
|
Jan 13, 2025 |
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164. Workshop #3 Preview: Reporting & Analysis
|
Jan 07, 2025 |
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163. Workshop #2 Preview: Optimization
|
Jan 06, 2025 |
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162. Preview of Workshop 1 out of 3: Pre-Campaign Launch
|
Jan 02, 2025 |
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161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
|
Dec 19, 2024 |
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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
|
Dec 19, 2024 |
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159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
|
Nov 23, 2024 |
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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
|
Oct 15, 2024 |
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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
|
Oct 08, 2024 |
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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
|
Sep 18, 2024 |
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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
|
Aug 28, 2024 |
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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
|
Aug 05, 2024 |
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153. I Served 1MM Impressions Blank: Here's How To Avoid
|
Jul 18, 2024 |
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152. How To Avoid Overspending in Your Programmatic Ad Campaign
|
Jul 16, 2024 |
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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
|
Jul 09, 2024 |
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150. WTF is Programmatic Curation And Why Is It Important
|
Jul 02, 2024 |
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149. A Buyer's Guide To addressing the impact of MFA sites on their programmatic campaigns
|
May 14, 2024 |
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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
|
May 03, 2024 |
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148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
|
Apr 16, 2024 |
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147. Transforming Ad Agencies with Automated Programmatic Solutions
|
Apr 10, 2024 |
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146. A Buyer's Introduction to Supply Path Optimization
|
Apr 04, 2024 |
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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
|
Mar 04, 2024 |
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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
|
Feb 26, 2024 |
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S17. Supply Path Optimization con Antonio Minuta de Freestar
|
Feb 22, 2024 |
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143. Navigating the Shift to Audio-First Advertising Strategies
|
Feb 19, 2024 |
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142. Breaking Down the Advertising Supply Chain with Industry Insights
|
Feb 13, 2024 |
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Programmatic Training: Underpacing Do's and Don't's
|
Feb 12, 2024 |
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141. Beeler.Tech's Navigator NYC: My Takeaways
|
Jan 31, 2024 |
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Mastering Programmatic Buying in Compliance with COPPA Guidelines
|
Jan 16, 2024 |
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S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
|
Dec 07, 2023 |
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139. How To Partner With Black Owned Media, for real
|
Nov 29, 2023 |
|
S15 - Quiero Ser Product Manager con Claudio Marrero
|
Oct 13, 2023 |
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138. Multicultural Targeting in Programmatic Media with Iesha White
|
Oct 12, 2023 |
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137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
|
Oct 02, 2023 |
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S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio
|
Sep 22, 2023 |
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136. Understanding The Identity Landscape with Adapex
|
Aug 29, 2023 |
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135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
|
Aug 08, 2023 |
|
133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
|
Jul 28, 2023 |
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132. Laura Gaffney - Live in Cannes Lions Festival 2023
|
Jul 26, 2023 |
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131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
|
Jul 24, 2023 |
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130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023
|
Jul 07, 2023 |
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134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic
|
Jul 05, 2023 |
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129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex
|
Jul 03, 2023 |
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128. Latest CTV/OTT Update with Shiv Gupta
|
Jun 27, 2023 |
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127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger
|
Jun 20, 2023 |
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126. How A Nurse Started in Programmatic Media
|
Jun 13, 2023 |
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S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar
|
May 26, 2023 |
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S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo
|
May 05, 2023 |
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S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics
|
Apr 14, 2023 |
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125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors
|
Apr 04, 2023 |
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124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher's perspective
|
Mar 28, 2023 |
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123. A Publisher's Point Of View with Tomer Treves at Adnimation
|
Mar 21, 2023 |
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122. Sharpen Your Programmatic Skill with This Optimization Bootcamp
|
Mar 14, 2023 |
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S10 - La Solución Integral de E-Planning con Francisco Ortiz
|
Mar 06, 2023 |
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121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success
|
Feb 28, 2023 |
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120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation
|
Feb 21, 2023 |
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119. Programmatic Ninja Well-being Series: Airing of the Grievance
|
Feb 14, 2023 |
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S9 - Dinámicas de Trabajo entre Equipos con Ezequiel Rojas
|
Feb 10, 2023 |
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118. Tips On Talent Retention With Matt Barash
|
Feb 07, 2023 |
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117. How This Yoga Therapist Got Started In Programmatic
|
Jan 31, 2023 |
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S8 - Monetización Gaming con Agustin Moyano
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Jan 27, 2023 |
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116. Common Mistakes To Avoid When Hiring Programmatic
|
Jan 24, 2023 |
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115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO
|
Jan 17, 2023 |
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114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address
|
Jan 10, 2023 |
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113. Historical Background on Cookie Targeting with Nish Desai
|
Jan 04, 2023 |
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112. Growing A Global Team Successfully with Julio Monzon
|
Dec 27, 2022 |
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111. How to Get Started as a Programmatic Media Trader
|
Dec 20, 2022 |
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110. 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday
|
Dec 13, 2022 |
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109. Exploring Complexity of the Financing Services Landscape In Media with Hunter Young
|
Dec 06, 2022 |
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S7. Customer Success Management 101 con Felipe Lewis
|
Dec 05, 2022 |
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S6. Digital Out of Home con Julio Chamizo de Taggify
|
Nov 25, 2022 |
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108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
|
Nov 22, 2022 |
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107. How MediaSpace.Global Can Increase Your Professional Reach with Kinga Incze
|
Nov 15, 2022 |
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106. Inspiring newbies to be #selftaught in getting into the Adtech industry with Pedro
|
Nov 08, 2022 |
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105. 3 Tips for Job Seekers On Getting Started In Programmatic with Brandon Pollard
|
Nov 01, 2022 |
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104. How To Leverage LinkedIn in Your Job Search with Vincent Edwards
|
Oct 25, 2022 |
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S5. El Poder está en el Conocimiento con MonetizeMore
|
Oct 21, 2022 |
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103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome
|
Oct 19, 2022 |
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S4. El Estadío de la Data con Santi Darmandrail
|
Oct 14, 2022 |
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102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
|
Oct 11, 2022 |
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101. Two Tips To Get a Career In Programmatic Advertising with Gen Braine
|
Oct 04, 2022 |
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We Made It To 100!
|
Sep 27, 2022 |
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99. Three Things To Know To Adopt Programmatic Ad-Tech with Basis Technology
|
Sep 13, 2022 |
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S3. La Formación de Líderes y Equipos en Programmatic con Daniela Cubisino
|
Sep 09, 2022 |
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98. The Future of Programmatic Media Buying with Mike Woods
|
Aug 30, 2022 |
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97. How to Prepare for Signal Loss with Sarah Polli
|
Aug 23, 2022 |
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96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
|
Aug 16, 2022 |
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S2. Novedades de Connected TV con Angel Pascual
|
Aug 12, 2022 |
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95. How To Hire, Onboard, and Retain Programmatic Talent
|
Aug 09, 2022 |
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94. The Cookieless Future
|
Aug 02, 2022 |
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93. What Do S.P.O and D.E.I have in common?
|
Jul 26, 2022 |
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S1. La formación de nuevos talentos en Programmatic
|
Jul 22, 2022 |
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92. How Canela Media Reaches Latin Audience Authentically
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Jul 19, 2022 |
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91. Introducing The Programmatic Digest Podcast en Español
|
Jul 13, 2022 |
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90. Being A Project Manager in the Programmatic Industry
|
Jul 12, 2022 |
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89. Identity Solutions and the Current State of the Programmatic Industry
|
Jul 05, 2022 |
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88. How to Get Started as a Programmatic Media Trader
|
Jun 28, 2022 |
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87. Knowing Your Value as a Marketer
|
Jun 21, 2022 |
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86. How to Scale Your First-Party Data Strategy
|
Jun 14, 2022 |
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85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways
|
Jun 07, 2022 |
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84. The Importance of DEI and Networking In Programmatic Media With TWIPN
|
May 12, 2022 |
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83. Creating Sanity For Marketers In The Cookiepocalypse
|
May 12, 2022 |
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82. Where and How To Find Programmatic Talent
|
Apr 21, 2022 |
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81. Looking To Adopt Programmatic Ad-Tech?
|
Apr 12, 2022 |
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80. Deep Learning with Jeremy Fain
|
Apr 05, 2022 |
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79. Reach And Frequency Course Lesson: What, How, and Why Ad Exchanges
|
Mar 29, 2022 |
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78. Digital Audio with Christina Franciosi
|
Mar 22, 2022 |
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77. How Canela Media Reach Latin Audience Authentically
|
Mar 15, 2022 |
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76. Kathleen Booth Shares Success And Lessons In Her Leadership Journey
|
Mar 09, 2022 |
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75. Psychological Safety In The Programmatic Industry
|
Mar 02, 2022 |
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74. Introducing The Reach & Frequency Course
|
Feb 24, 2022 |
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73. Permission.IO - The First Crypto Reward DSP
|
Feb 15, 2022 |
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72. The Open Internet Will Never Be The Same
|
Feb 08, 2022 |
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71. Why You Need FouAnalytics?
|
Feb 01, 2022 |
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70. How To Grow A Global Team Successfully
|
Jan 25, 2022 |
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69. It's A Minority Report Takeover!
|
Jan 18, 2022 |
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68. Video Consumption Habits with Frank Maguire
|
Jan 11, 2022 |
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67. What do S.P.O. and D.E.I. Have In Common?
|
Jan 04, 2022 |
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66. 2021 Was The Year of Discovery and Possibility
|
Dec 28, 2021 |
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65.Psychological Safety In The Programmatic Industry
|
Dec 21, 2021 |
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64. Programmatic In-Housing and On Demand Talent
|
Dec 14, 2021 |
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63. Globalization in Programmatic Talents
|
Dec 07, 2021 |
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62. Mental Advantage with Coach Bryn Drescher
|
Nov 30, 2021 |
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61. Live Podcast Panel: The Women In Programmatic Network
|
Nov 23, 2021 |
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61. Live Panel The Women In Programmatic Network
|
Nov 23, 2021 |
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61. Live Panel The Women In Programmatic Network
|
Nov 23, 2021 |
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61. Live Panel The Women In Programmatic Network
|
Nov 23, 2021 |
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60. Live Podcast Panel: eCommerce Advertising
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Nov 16, 2021 |
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59. Live Podcast Panel on Contextual Targeting
|
Nov 09, 2021 |
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58. Takeaways From The AdExchanger's Programmatic IO
|
Nov 02, 2021 |
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57. Tips On Talent Retention With Matt Barash
|
Oct 26, 2021 |
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56. Why Should You Consider CDP?
|
Oct 19, 2021 |
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55. Adam Heimlich Explains Custom Bidding
|
Oct 12, 2021 |
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54. Does Automation Lead to Efficiency? Google Ads Latest Update
|
Oct 05, 2021 |
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53. Tips On Keeping Teams Engaged While Remote
|
Sep 29, 2021 |
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52. Can CTV and OTT Be Considered As A Performance Channel
|
Sep 22, 2021 |
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51. How Programmatic Teams Can Use Internal Automation for Efficiency
|
Sep 15, 2021 |
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50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons
|
Sep 08, 2021 |
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49. How To partner With Programmatic and Digital Media Vendors ft. Tyler Bryant
|
Sep 01, 2021 |
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48. Continuous Training In The AdTech Industry With Shiv Gupta
|
Aug 25, 2021 |
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47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen
|
Aug 18, 2021 |
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46. Who Do We Call When Understaffed? ft. digitalXmedia
|
Aug 11, 2021 |
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45. Importance of Continuous Agency Education
|
Aug 04, 2021 |
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44. Solimar and More With Tyler Bryant
|
Jul 28, 2021 |
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43. MiQ's Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More
|
Jul 21, 2021 |
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42. Identity Link Solution Case Study With Reny Morel from Digitas North America
|
Jul 14, 2021 |
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41. John Lee Shares The Latest About Microsoft Advertising
|
Jul 07, 2021 |
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40. Manuela Cortes Discusses CTV, the Latin American Market, and More
|
Jun 30, 2021 |
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39. PubMatic's Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs
|
Jun 23, 2021 |
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38. SMB Media's Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More
|
Jun 16, 2021 |
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37. Clickvoyant's Mia Umanos Discusses Data Analytics, Automation, and More
|
Jun 09, 2021 |
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36. SpotX's Catherine Dale Discusses Addressable TV, Streaming Consumers, and More
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Jun 02, 2021 |
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35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more
|
May 26, 2021 |
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34. Arthur Querou Discusses KMTX and the European Market
|
May 19, 2021 |
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33. Kerel Cooper Discuss LiveIntent's Authenticated Bridge Framework and more
|
May 12, 2021 |
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32. Reny Morel from Digitas North America
|
May 05, 2021 |
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31. Erik Requidan & Justin from Media Tradecraft Part II
|
Apr 28, 2021 |
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30. Erik Requidan & Justin from Media Tradecraft Part I
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Apr 21, 2021 |
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29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant
|
Apr 14, 2021 |
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28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation
|
Apr 07, 2021 |
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27. Historical Background on Cookie Targeting with Nish Desai
|
Mar 31, 2021 |
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26. We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day
|
Mar 24, 2021 |
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25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it all
|
Mar 17, 2021 |
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24. Is Facebook Building A Nation State, And Other Things You Should Know About Small Business Marketing
|
Mar 17, 2021 |
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23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen
|
Mar 03, 2021 |
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22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss
|
Feb 24, 2021 |
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21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak
|
Apr 22, 2020 |
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20. First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains
|
Apr 16, 2020 |
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19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen
|
Apr 08, 2020 |
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18. A Uof Digital Takeover!
|
Apr 01, 2020 |
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17. ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone
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Mar 25, 2020 |
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16. LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing
|
Mar 18, 2020 |
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15. Initial Look into IAB's Project REARC and more, with Kolin Kleveno
|
Mar 11, 2020 |
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14. DMEXCO Highlights With Matt Prohaska
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Sep 23, 2019 |
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13. Contextual Targeting 2.0 With Sean Burke
|
Sep 18, 2019 |
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12. Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!
|
Sep 11, 2019 |
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11. Google Calling On Your Clients? Amy Hebdon Tells Us More
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Aug 27, 2019 |
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10. Solo Episode Highlighting Performance Metrics And More!
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Aug 21, 2019 |
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8. Ana Milicevic Tells Us About AdWeek's Nextech Conference
|
Aug 14, 2019 |
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7. Susan Wallace explains why and how Flex teams help fill in the blanks
|
Aug 07, 2019 |
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6. Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses
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Jul 31, 2019 |
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5. Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.
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Jul 24, 2019 |
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4. Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Privette
|
Jul 17, 2019 |
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3. Navigating Through Google's and Waze's partnership with Alexis Day
|
Jul 10, 2019 |
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2. Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part II
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Jul 10, 2019 |
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1. Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part I
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Jul 10, 2019 |
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Quick Intro to the Programmatic Digest Podcast
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Jun 16, 2019 |