Mintel Little Conversation

By Mintel Little Conversation

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Category: Marketing

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Subscribers: 17
Reviews: 0
Episodes: 138

Description

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

Episode Date
What can CPG brands learn from emerging product trends?
Apr 12, 2024
Wellness trends in the age of Ozempic
Mar 29, 2024
What happened to the Metaverse?
Mar 15, 2024
Gen Alpha - The New Frontier for Beauty Brands
Mar 01, 2024
How 2024 Marketing Trends played out in Super Bowl LVIII
Feb 16, 2024
How is consumers' perception of value changing in 2024?
Dec 12, 2023
How generative AI changes consumer lifestyles
Nov 28, 2023
Has plant-based peaked?
Nov 13, 2023
Fintech and co-branding with Cardless co-founder Michael Spelfogel
Oct 30, 2023
'Relationship Renaissance': Global Consumer Trends for 2024
Oct 16, 2023
Why brands should tap into live-stream shopping
Oct 02, 2023
Pride Month backlash: Bud Light and Target
Sep 19, 2023
Rewarded for a healthy lifestyle: Interview with Ness CEO Derek Flanzraich
Sep 06, 2023
What's behind ingredient innovation to support mood and cognition?
Aug 21, 2023
Why brands are using astrology in their marketing strategy
Aug 08, 2023
Can Meta's Threads be the new Twitter?
Jul 25, 2023
Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits
Jul 11, 2023
Global outlook on sustainability: What brands need to know about consumer behaviour
Jun 26, 2023
What do Asian consumers want from healthy food and drink products?
Jun 17, 2023
Affordable living: Changes in consumer habits during times of uncertainty
May 29, 2023
Value perception - How brands can effectively communicate value to consumers
May 15, 2023
Brand Britain: Why a country's brand image matters
May 02, 2023
Marketing to Gen Z: What do Gen Z consumers want from brands?
Apr 17, 2023
Why a TikTok ban in the US matters for brands
Apr 04, 2023
The shifting state of the Chinese Consumer
Mar 21, 2023
ChatGPT: What should brands do with AI technology now
Mar 07, 2023
ChatGPT: How new AI trends affect consumer behaviour
Mar 07, 2023
Episode 110: How can brands engage the growing number of 'hyper fatigued' consumers?
Dec 20, 2022
Episode 109: Evolution of the Gaming Industry
Dec 07, 2022
Episode 108: Beauty and Personal Care Consumer Trends for 2023 and beyond
Nov 23, 2022
Episode 107: Food and drink consumer trends for 2023 and beyond
Nov 08, 2022
Episode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam Piligian
Oct 26, 2022
Episode 105: How brands should respond to the rising cost of living
Oct 24, 2022
Episode 104: TikTok and brands: What marketers need to know (part two)
Oct 06, 2022
Episode 103: TikTok and brands: What marketers need to know (part one)
Oct 06, 2022
Episode 102: Mental health: What consumers want and how brands navigate the landscape
Sep 20, 2022
Episode 101: Debunking Gen Z: The truths, trends and behaviours brands should pay attention to
Sep 06, 2022
Episode 100: Celebrating 100 episodes of Mintel Little Conversation
Aug 26, 2022
Episode 99: Why sustainability should be at the top of every brand's agenda
Aug 10, 2022
Episode 98: Understanding the 'crypto winter' and how brands can plan for what's next
Jul 19, 2022
Episode 97: What does a winning influencer marketing strategy look like?
Jul 06, 2022
Episode 96: NFTs: Understanding the hype and seeing the value for brands
Jun 22, 2022
Episode 95: Consumers' sustainability attitudes are shifting; here's how brands should react
Jun 09, 2022
Episode 94: How brands can bring pleasure to consumers in tough times
May 25, 2022
Episode 93: Challenges brands face in an evolving value-centric market
May 10, 2022
Episode 92: Exploring the DTC model and what drives consumer engagement
Apr 27, 2022
Episode 91: Why brands are using astrology in their marketing strategy
Apr 12, 2022
Episode 90: Let's talk about the metaverse
Mar 30, 2022
Episode 89: The what and why behind a consumer trend
Mar 14, 2022
Episode 88: The impact of inflation on the cost of living and consumer behaviour
Mar 01, 2022
Episode 87: Marketing outlook, omnichannel trends and spend predictions for 2022
Feb 15, 2022
Episode 86: Pre-season Special: How sustainability is disrupting financial services
Feb 08, 2022
Episode 85: Season finale: A festive look back and look ahead
Dec 15, 2021
Episode 84: What is the value of sustainability from a brand perspective?
Dec 01, 2021
Episode 83: What marketers need to know when considering a social commerce strategy
Nov 15, 2021
Episode 82: What 2021 trends tell us about the future of marketing
Nov 01, 2021
Episode 81: What to expect from the 2021 holiday shopping season
Oct 19, 2021
Episode 80: How brand loyalty is changing
Oct 06, 2021
Episode 79: Taking a stand vs. virtue signaling: How to make the right decision for your brand
Sep 21, 2021
Episode 78: What brands need to know about convenience and consumer expectations
Sep 06, 2021
Episode 77: Interview with Bilt Founder and CEO Ankur Jain
Aug 24, 2021
Episode 76: What 2021 trend predictions can tell us about the future of consumer behaviour
Aug 16, 2021
Episode 75: What's behind successful challenger brand strategies?
Aug 02, 2021
Episode 74: How to make better sustainability-driven business decisions
Jul 19, 2021
Episode 73: Patents: A crystal ball for brands and marketers
Jul 06, 2021
Episode 72: What marketers need to know about Prime Day 2021
Jun 21, 2021
Episode 71: Managing expectations: Consumers, brands, and data privacy
Jun 10, 2021
Episode 70: The future of cities
May 31, 2021
Episode 69: Vices: Moderation, mental health, community, and culture
May 13, 2021
Episode 68: Changes in the social media landscape and the impact on marketing strategy
Apr 26, 2021
Episode 67: Mental health: What consumers want and how brands navigate the landscape
Apr 12, 2021
Episode 66: 2021 Consumer Trends: What's driving consumer behaviour
Mar 30, 2021
Episode 65: Experiences and the future of e-commerce
Mar 16, 2021
Episode 64: International Women's Day: The role brands can play in making an impact
Mar 02, 2021
Episode 63: Chinese New Year: Innovative brand campaigns and shifting consumer behaviour
Feb 08, 2021
Episode 62: Super Bowl Episode: An advertising event unlike any other
Feb 02, 2021
Episode 61: Special Episode: The rise of vegan food and drink
Jan 25, 2021
Episode 60: 2021 outlook: What brands need to know about consumer spending
Dec 14, 2020
Episode 59: 2020 holiday shopping season: Make or break for retailers
Oct 20, 2020
Episode 58: Vices: Moderation, mental health, community, and culture
Oct 12, 2020
Episode 57: The future of healthy ageing
Oct 05, 2020
Episode 56: How COVID-19 has impacted Beauty Trend predictions
Sep 21, 2020
Episode 55: The future of film: Outlook for movie theatres and streaming platforms
Sep 15, 2020
Episode 54: What’s next for travel loyalty programs?
Sep 07, 2020
Episode 53: The impact of COVID-19 on fragrance
Aug 31, 2020
Episode 52: The future of food and drink innovation
Aug 24, 2020
Episode 51: The rise and fall in the beauty device market
Aug 17, 2020
Episode 50: COVID-19's impact on global consumer trends: How do brands move forward?
Aug 10, 2020
Episode 49: The future of beauty: Top ingredients in North Asia beauty products
Aug 03, 2020
Episode 48: Buy now, pay later: The right product at the right time
Jul 27, 2020
Episode 47: The evolution of livestreaming: From mainstream to brand opportunity
Jul 20, 2020
Episode 46: Science v nature: A future-forward look at the age-old debate
Jul 13, 2020
Episode 45: Beauty behaviours during lockdown
Jul 06, 2020
Episode 44: What does the future hold for food and drink startups?
Jun 29, 2020
Episode 43: 2030 Global Household Care Trends: Changes over the next 10 years
Jun 22, 2020
Episode 42: The Black Lives Matter movement: Why consumers want brands to speak out
Jun 17, 2020
Episode 41: What is the future of work?
Jun 08, 2020
Episode 40: Social isolation trends: DIY beauty and fashion
Jun 01, 2020
Episode 39: Frictionless retail: How brands are removing barriers on the path to purchase
May 26, 2020
Episode 38: Innovation battle: Our favourite food and drink products launched in 2019
May 18, 2020
Episode 37: Department stores: Do they have a place in the future of retail?
May 11, 2020
Episode 36: Podcasts: why we listen and how the channel is evolving for marketers
May 04, 2020
Episode 35: Exploring food and drink during COVID-19: Reinvigorating, retooling, and reintroducing
Apr 27, 2020
Episode 34: Safety v privacy: COVID-19 contact tracing
Apr 20, 2020
Episode 33: Sensory triggers: The influence the senses have on perception and emotional response
Apr 13, 2020
Episode 32: Confusing or convenient. The international food aisle of the grocery store
Apr 06, 2020
Episode 31: Consumers and COVID-19: What the world can learn from China
Mar 30, 2020
Episode 30: Diet mythbusters: A critical look at the nutrition behind popular diets
Mar 23, 2020
Episode 29: The business of insights. What does the future hold?
Mar 16, 2020
Sneak peek: What to expect during season two
Mar 11, 2020
Episode 28: Season one finale: What’s trending this holiday season?
Dec 16, 2019
Episode 27: Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019
Dec 09, 2019
Episode 26: The future of beauty: 2030 Beauty and Personal Care Trends
Dec 02, 2019
Episode 25: 2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years
Nov 25, 2019
Episode 24: Buy this, not that: Why purchase decision making is getting more complex
Nov 18, 2019
Episode 23: The secret language of food
Nov 11, 2019
Episode 22: Crystal-gazing: The future of money
Nov 04, 2019
Episode 21: Streaming Wars: Understanding the video streaming landscape
Oct 29, 2019
Episode 20: Real men use moisturiser: When will the male beauty industry get it right?
Oct 21, 2019
Episode 19: MIND your health: The many faces of mental wellbeing
Oct 15, 2019
Episode 18: Fashion Week review: The key fashion and beauty trends you need to know now
Oct 07, 2019
Episode 17: 'Click here': Engaging with consumers via digital advertising
Sep 30, 2019
Episode 16: Digital detox: What's all the fuss about?
Sep 23, 2019
Episode 15: Senior scenarios: What ageing might look like in 2030
Sep 17, 2019
Episode 14: Generation sober: Why Gen Z is breaking up with alcohol
Sep 10, 2019
Episode 13: Battle of the foodies: What's the next untapped cuisine?
Sep 02, 2019
Episode 12: Predicting the future of (fake) news
Aug 26, 2019
Episode 11: Veganism: the good, the bad and the ugly
Aug 19, 2019
Episode 10: #FollowMe: The unstoppable rise of influencers
Aug 12, 2019
Episode 9: Defining 'clean': Why is clean living so popular?
Aug 05, 2019
Episode 8: Work-life balance: A pipe dream for Millennials?
Jul 30, 2019
Episode 7: Navigating Facebook advertising in 2019
Jul 22, 2019
Episode 6: No panic: What Brexit really means for consumer
Jul 15, 2019
Episode 5: In time for Prime: Amazon Prime Day 2019
Jul 10, 2019
Episode 4: Diversity matters: A case for inclusivity in business
Jul 08, 2019
Episode 3: Innovation battle: Our favourite food and drink products launched in 2018
Jun 26, 2019
Episode 2: Life doesn't stop at 60: How to target ageing consumers
Jun 26, 2019
Episode 1: is food gendered? The slow death of gender-based marketing
Jun 17, 2019