The Pursuit of Purpose with Amy Austin

By Amy M Austin

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Category: Marketing

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Episodes: 100

Description

Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.

Episode Date
How to build brand confidence
Aug 22, 2022
The power of consistency
Jul 30, 2022
Clarity is critical for success
Jul 17, 2022
What'd I miss?
Jun 30, 2022
Know your through line
Feb 02, 2022
Bringing purpose to 2022
Jan 14, 2022
Engage your customers in a conversation
Nov 22, 2021
Resistance comes from living your purpose
Oct 27, 2021
Three steps to get better feedback with Carole Stizza
Oct 19, 2021
Return on relationship
Oct 12, 2021
Branding vs Marketing
Sep 30, 2021
When clients ask for services you don't offer
Sep 20, 2021
Speaking your way to thought leadership
Sep 13, 2021
Connecting self-awareness to purpose
Aug 30, 2021
Is fear preventing business success?
Aug 23, 2021
What is experiential learning and why is it is important?
Aug 15, 2021
Defining success for a purpose-led business
Aug 09, 2021
Empowered to take action
Aug 02, 2021
Engage your audience in a conversation
Jul 26, 2021
How well are you educating your audience?
Jul 19, 2021
Educate, engage, and empower through marketing
Jul 12, 2021
Saying yes to your true self
Jun 08, 2021
Asking for help is a strength
May 26, 2021
Coaching questions for your brand's benefit
May 18, 2021
Authenticity is not a brand value
May 09, 2021
Comparsion, small steps & leadership
May 03, 2021
Working while anxious
Apr 25, 2021
Perfect timing: Is there such a thing?
Apr 19, 2021
Jargon: pro or con?
Apr 12, 2021
Being clear is kind
Mar 28, 2021
Bringing your purpose and strengths to storytelling
Mar 21, 2021
Is brand strategy important?
Mar 15, 2021
What is a niche?
Mar 07, 2021
Embrace the infinite game
Mar 01, 2021
Mapping personal and professional success with Kristin A. Sherry
Feb 21, 2021
Supporting employees with cancer with Kim Hamer
Feb 15, 2021
Consider the learning styles of your target audience
Feb 07, 2021
January: the shortest and longest month
Jan 31, 2021
Brands start with trust
Jan 23, 2021
Don't forget about PR
Jan 15, 2021
5 mindset shifts for branding success
Dec 19, 2020
How I come up with content ideas
Dec 12, 2020
Living a life full of possibilities with Melissa Ciciola
Dec 05, 2020
60 days of LinkedIn posting: cast study
Nov 21, 2020
Overcoming financial anxiety starts with purpose with Lindsay Bryan-Podvin
Nov 14, 2020
Brand strategy and the role of a strategist
Nov 08, 2020
Lung cancer awareness, words, and leadership
Nov 01, 2020
Asking for help is a sign of strength
Oct 24, 2020
What is the sound of your brand with Jodi Krangle
Oct 17, 2020
Nine content planning tips
Oct 10, 2020
Five tactics to include in your next campaign
Oct 03, 2020
Exclusivity, campaigns and a status update
Sep 26, 2020
My own target audience challenge
Sep 19, 2020
Nine strategies influenced by your target audience
Sep 12, 2020
How well do you really know your target audience with Suz Carpenter
Sep 05, 2020
Reviews, experience and fitting in
Aug 29, 2020
Live video leads to business growth with Bonnie L. Frank
Aug 22, 2020
Leaning into your brand during a crisis
Aug 19, 2020
What's on your highlight reel with Bonnie Gillespie
Aug 08, 2020
The power of unlearning with Cachet Bird Prescott
Aug 01, 2020
Dealing with the 'what ifs'
Jul 25, 2020
Radical soul care in life and business with Krista Resnick
Jul 18, 2020
Opening up to clarity, consistency, and confidence
Jul 11, 2020
Empathy in marketing
Jun 13, 2020
Diversity in marketing
Jun 06, 2020
23 leadership lessons in 25 minutes
May 30, 2020
Empowerment comes with confidence
May 23, 2020
Engagement is more than likes and shares
May 16, 2020
Bringing education to your marketing
May 09, 2020
Marketing to educate, engage, and empower
May 02, 2020
A business change for the better?
Apr 25, 2020
Content Marketing Strategy: why you need one
Apr 18, 2020
Video documentation of your stories
Apr 12, 2020
Know when to pivot
Apr 04, 2020
Productivity and First Times
Mar 28, 2020
6 ideas for navigating uncertainty
Mar 21, 2020
Marketing in a Covid-19 world with Brook Easton
Mar 15, 2020
Setting boundaries for your brand
Mar 07, 2020
Statistics, royal branding and reading
Feb 28, 2020
How busyness impacts culture and brand
Feb 22, 2020
Recognizing your ideal target audience
Feb 15, 2020
Customer experience is proactive with Joey Coleman
Feb 07, 2020
Branding, Motivation and a Legend
Feb 01, 2020
3 tips to improve the customer experience
Jan 25, 2020
Your strengths are your stories with Sarah Elkins
Jan 18, 2020
Tactics before strategy rarely works
Jan 11, 2020
Possibilities and Personalities: December's Favorites File
Dec 21, 2019
Why aligning purpose and work is valuable
Dec 15, 2019
Why color matters
Dec 07, 2019
Being Epic and You've Got Mail
Nov 30, 2019
South Dakota meth campaign
Nov 23, 2019
Burnout and Purpose
Nov 17, 2019
Seven lessons from being a caregiver and running a business
Nov 09, 2019
Names, Productivity, and Review
Nov 03, 2019
Know your strengths with Arica Ohloff
Oct 26, 2019
Competition or Worthy Rival?
Oct 19, 2019
ROI for Sponsorships and Memberships
Oct 12, 2019
Appreciative Inquiry: Finding the positive in business
Oct 04, 2019
The Infinite Game, Context and Being Indispensable
Sep 28, 2019
Three steps to a killer message with Zach Messler
Sep 20, 2019