Death to the Corporate Video
By Guy Bauer
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Category: Marketing
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Episodes: 81
Description
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
| Episode | Date |
|---|---|
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Market to the human source code, not the trendy operating system
|
Apr 25, 2024 |
|
The fake podcast interview tactic has to stop
|
Apr 11, 2024 |
|
Your project will fail without this person
|
Mar 14, 2024 |
|
Effective marketing is a lot simpler than you think
|
Feb 28, 2024 |
|
Three ways to get stakeholders to approve creative
|
Jan 18, 2024 |
|
How creativity is driving our growth
|
Dec 19, 2023 |
|
How to get leads…now
|
Dec 07, 2023 |
|
The secret of Umault’s marketing
|
Nov 21, 2023 |
|
Your audience is not boring
|
Nov 09, 2023 |
|
Stop being so dang strategic
|
Oct 26, 2023 |
|
No one wants to watch ads
|
Oct 12, 2023 |
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The most important rule to know before making a B2B video ad
|
Apr 13, 2023 |
|
6 B2B video ad problems you aren’t worrying about — but should
|
Mar 30, 2023 |
|
6 tips to make your B2B video cool
|
Mar 17, 2023 |
|
Project breakdown: It’s time for Slingshot
|
Mar 02, 2023 |
|
Super Bowl commercial roundup 2023
|
Feb 14, 2023 |
|
5 B2B marketing myths to bust in 2023
|
Feb 01, 2023 |
|
6 tips to get the most out of your B2B video marketing budget in 2023
|
Jan 19, 2023 |
|
6 B2B video ad trends for 2023
|
Dec 09, 2022 |
|
5 things to know before starting a B2B video ad project
|
Nov 17, 2022 |
|
How to make a game-changing B2B video ad
|
Nov 03, 2022 |
|
5 realistic expectations you need for your B2B audience
|
Oct 21, 2022 |
|
How to overcome fear of failure in marketing
|
Oct 06, 2022 |
|
The biggest mistake marketers make when starting a creative project
|
Sep 22, 2022 |
|
How to explain your B2B product using video
|
Sep 09, 2022 |
|
Should B2B companies advertise on TV?
|
Aug 25, 2022 |
|
The three videos every B2B company needs
|
Aug 11, 2022 |
|
5 B2B ad trends for 2022
|
Jul 28, 2022 |
|
6 tips for making funny B2B ads
|
Jul 14, 2022 |
|
The best B2B content is pizza
|
Jun 24, 2022 |
|
The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA
|
Jun 09, 2022 |
|
Your B2B brand needs a voice (and you probably don’t have one)
|
Jun 02, 2022 |
|
What B2B marketers can learn from Disney World
|
May 13, 2022 |
|
The worst way to start a video ad project
|
Apr 28, 2022 |
|
The 7 immutable laws of successful video ads
|
Apr 14, 2022 |
|
Why your B2B videos are potatoes (and how to fix them)
|
Mar 31, 2022 |
|
Why branded video content is the next frontier in B2B video marketing
|
Mar 17, 2022 |
|
22 wishes for B2B marketing in 2022
|
Mar 04, 2022 |
|
What B2B marketers can learn from Super Bowl ads [2022]
|
Feb 15, 2022 |
|
What we learned from a year of monthly video ads
|
Dec 16, 2021 |
|
How to come up with an idea for a video ad
|
Nov 18, 2021 |
|
Why copying a competitor will always fail
|
Oct 28, 2021 |
|
One key way to keep people watching your videos
|
Oct 01, 2021 |
|
The three key ingredients for all effective advertising
|
Sep 17, 2021 |
|
How to get the most out of your video production budget
|
Aug 20, 2021 |
|
How to humanize B2B with Paul Cash of Rooster Punk
|
Aug 05, 2021 |
|
How to use video throughout the B2B customer journey
|
Jul 08, 2021 |
|
Our silver bullet for getting executives on board with bold creative
|
Jun 25, 2021 |
|
The secret ingredient for great creative work
|
Jun 11, 2021 |
|
What B2B marketers should learn from TV commercials
|
May 27, 2021 |
|
8 tips for distributing your B2B video
|
May 13, 2021 |
|
How details can ruin your ads
|
Apr 14, 2021 |
|
Introducing Death to the Corporate Video
|
Mar 11, 2021 |
|
Why your B2B videos are ineffective, and what to do about it
|
Feb 25, 2021 |
|
Defend your creative marketing ideas from being ruined by your boss
|
Jan 29, 2021 |
|
21 wishes for 2021
|
Dec 21, 2020 |
|
How to create an effective testimonial video
|
Aug 28, 2020 |
|
6 things to do before your next video campaign
|
Jul 17, 2020 |
|
How to restart video production safely during COVID-19
|
Jun 25, 2020 |
|
Positive trends for marketers: 5 stats that prove it’s not all bad news
|
Jun 11, 2020 |
|
How to increase social media engagement for your B2B content
|
May 28, 2020 |
|
6 things you should do to set your video production project up for success
|
May 14, 2020 |
|
How “corporate video” became a dirty word
|
Apr 30, 2020 |
|
5 reasons why you should get an outside-in perspective
|
Apr 16, 2020 |
|
Does user-generated content have a role in B2B marketing?
|
Apr 02, 2020 |
|
Audience personas are not a silver bullet
|
Mar 19, 2020 |
|
With videos like these, who needs text?
|
Mar 06, 2020 |
|
Lessons from the Super Bowl: What all companies, even B2B, should learn from the ads
|
Feb 14, 2020 |
|
Forget B2B. Let's market to people.
|
Jan 24, 2020 |
|
Why it doesn't matter if (some) people hate your video
|
Jan 10, 2020 |
|
That video ain't gonna share itself: 5 tips to promote your video online
|
Dec 17, 2019 |
|
Don't talk like a sausage: Using simple language to create marketing videos that work
|
Nov 06, 2019 |
|
In-house marketing team vs. external agency: picking the right team for the right job
|
Oct 24, 2019 |
|
How to to decide if rushing your video project is worth it
|
Oct 10, 2019 |
|
When to use video to launch your internal initiative
|
Sep 23, 2019 |
|
How to get your boss onboard with a video
|
Sep 11, 2019 |
|
Stop interviewing your CEO and trying to pass it off as a marketing video
|
Aug 28, 2019 |
|
Things to think about before you start a video project
|
Aug 15, 2019 |
|
How to break the ice in a sales meeting with video
|
Jul 25, 2019 |
|
The biggest mistake you're making with video
|
Jul 11, 2019 |
|
Why your customers want to watch video
|
Jun 27, 2019 |