The Affiliate Marketing Podcast

By Lee-Ann Johnstone - Founder of Affiverse

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Subscribers: 19
Reviews: 0
Episodes: 237

Description

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/

Episode Date
Not Just a Moment: Why Affiliate Marketing is Everything
May 01, 2025
Affiliate Trends Unpacked: What We’ve Learned This Season
Apr 24, 2025
How Big Affiliate Programs Keep Growing!
Apr 17, 2025
Scaling Your Affiliate Program Using Content on Performance
Apr 10, 2025
B2B Affiliate Marketing Strategies for Global Growth
Apr 03, 2025
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
Mar 27, 2025
Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency
Mar 20, 2025
AI for Non-Techies: How to Leverage Automation Without Losing Creativity
Mar 13, 2025
How CSS Publishers Can Boost Your Affiliate Program Sales
Mar 06, 2025
SEO Volatility & Affiliate Growth: How Publishers Are Adapting
Feb 27, 2025
The Art of Media Buying and How That Fits Into Your Affiliate Program
Feb 20, 2025
Simplifying Complex Strategies: Growing an Audience to 25 Million Followers
Feb 13, 2025
The Affiliate Marketing Playbook: Key Insights from This Season's Guests
Feb 06, 2025
Adult Affiliate Marketing Strategies
Jan 30, 2025
Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies
Jan 23, 2025
Secrets to Building Loyal Affiliate & Customer Audiences
Jan 16, 2025
How To Plan Your Affiliate Growth Strategy For 2025
Jan 09, 2025
New Year, New Goals & My 2025 Affiliate Marketing Predictions
Jan 02, 2025
Seasons Greetings & Looking Back on 2024
Dec 26, 2024
Performance vs. Perception: The Budget Disconnect in Affiliate Marketing
Dec 19, 2024
How to Scale your SaaS Affiliate Program and Build Long Term Partnerships
Dec 12, 2024
High Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)
Dec 05, 2024
The Ultimate Guide to Brand Partnerships (Where, What, Why, How)
Nov 28, 2024
Season In Review: Key Takeaways From This Season’s Guests
Nov 21, 2024
What the US Brand Survey Revealed About the Affiliate Industry
Nov 14, 2024
How To Gain Traction With Content Creators in Your Affiliate Program
Nov 07, 2024
State of the Nation Report: Growth Trends in Affiliate Marketing Uncovered
Oct 31, 2024
Affiliate Manager’s Dilemma: Tackling Lead Gen Growth Challenges
Oct 24, 2024
Cracking Affiliates & Tracking for Web3.0
Oct 17, 2024
Will the Affiliate Marketing GiG Economy Survive?
Oct 10, 2024
5 Years From Now... Crypto Product Expert Insights
Oct 03, 2024
Brand and Community Marketing: Everything You Need to Know Before You Invest
Sep 26, 2024
Why Community + Branding = Affiliate Program Success
Sep 19, 2024
SEO Market: Why iGaming Wasn’t Overly Impacted by Google’s EEAT
Sep 12, 2024
Season Highlights: Key Takeaways and What’s Coming Next
Sep 05, 2024
Leveraging Customer Advocacy For Stronger Partnership Growth
Aug 29, 2024
Unlocking Potential: The Impact of Removing Cashflow Friction in Affiliate Marketing
Aug 22, 2024
Harnessing New Partnerships: The Power of Program Segmentation
Aug 15, 2024
Streamlining Partner Outreach: Mastering Funnels and Flows
Aug 08, 2024
Affiliate Marketing Is Now Everywhere: Why Brands Are Bringing It In-House
Aug 01, 2024
Empowering Affiliate Marketing: Scaling Strategies for the Creator Economy
Jul 25, 2024
Smart Data Strategies: How Affiliate Managers Can Win Back Their Sunday Nights
Jul 18, 2024
The Intersection of Commerce and Content: Publishing Strategies
Jul 11, 2024
Staying Ahead: The Importance of Education for Affiliate Managers
Jul 04, 2024
Scaling Success: Holiday & Peak Planning Strategies for Affiliate Marketers
Jun 27, 2024
Shaping the Future: Culture, Leadership, and Career Development
Jun 20, 2024
That’s a Wrap! Highlights and Insights from Season 16
Jun 13, 2024
Discovering Dark Patterns on the Web and How To Stay Compliant Around Them!
Jun 06, 2024
ELEVATE Summit: Where Lead Generation and Affiliate Marketing Will Collide
May 30, 2024
Discovering AFFTER: Innovation and Exclusivity in Affiliate Marketing
May 23, 2024
Affiliate Marketing: Exploring the Dark Side of the Moon
May 16, 2024
AMPLIFY SUMMIT: Day 2 Panel Highlights
May 09, 2024
AMPLIFY SUMMIT : Day 1 Panel Highlights
May 02, 2024
Part 2: How To Avoid Burnout This Year in Affiliate Management
Apr 25, 2024
Part 1: How To Avoid Burnout This Year in Affiliate Management
Apr 18, 2024
Tracking Debate and Shifting Affiliate Paradigms
Apr 11, 2024
Publisher Perspectives: Hyper-Personalisation and Local Market Expansions
Apr 04, 2024
Building an Affiliate Empire: Female Founders that are FIERCE
Mar 28, 2024
That’s a Wrap! Highlights From This Season’s Guests
Mar 21, 2024
Special Edition: Transformative AI Reshaping Affiliate Marketing in 2024
Mar 14, 2024
Do’s & Don’ts – Building Your Personal, Affiliate & Business Brand
Mar 07, 2024
Entering the Netherlands: Revising Strategies & Navigating the Current Trends
Feb 29, 2024
Collaborative Affiliate Marketing: Building Relationships that Matter!
Feb 22, 2024
Maximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid Growth
Feb 15, 2024
Crafting Highly-Converting Creatives for Your iGaming Business
Feb 08, 2024
Building a Thriving Career in Affiliate Marketing: Tips and Paths to Success
Feb 01, 2024
Guarding Your Affiliate Marketing Business: Anti-Fraud Tools and Strategies
Jan 25, 2024
Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide
Jan 18, 2024
From Novice to Ninja: How to Grow Your iGaming Affiliate Program
Jan 11, 2024
Welcome to 2024: Things I Learned in 2023
Jan 04, 2024
Highlights and Insights From This Season’s Guests
Dec 28, 2023
Special Episode: Tackling Tracking & Inefficiencies in Affiliate Program Management
Dec 21, 2023
3 Important Lessons for Affiliate Managers
Dec 14, 2023
Cookie Deprecation: A Guide for Affiliate Managers
Dec 07, 2023
How To Do Affiliate Marketing Strategically
Nov 30, 2023
Building Successful B2B Partnerships
Nov 23, 2023
Part 2: AI and Affiliate Connections – How to Remain Authentic in Your Outreach
Nov 16, 2023
Part 1: AI and Affiliate Connections – How to Remain Authentic in your Outreach
Nov 09, 2023
Imposter Syndrome and Working in the Affiliate Industry as a Female Leader
Nov 02, 2023
APMA – Industry Challenges Being Solved
Oct 26, 2023
AI Tools and How to Leverage Them in Your Affiliate Program
Oct 19, 2023
Highlights of the Season and What’s to Come in Season 14
Oct 12, 2023
Exploring Affiliate Trade with Martech Record
Oct 05, 2023
How To Embrace The Whole Affiliate Partnership Economy: Non-Traditional Affiliates Can Make Great Partners, Too!
Sep 28, 2023
Highlights from Elevate 2023: How Brands Can ELEVATE Their Program Performance
Sep 21, 2023
AMLeaders: Discover The Secrets Of Successful Affiliate Program And Partnership Management
Sep 14, 2023
Highlights From Elevate 2023: Championing Diversity & Inclusion In Your Program
Sep 07, 2023
Content Marketing & Publisher Relationships - What You Need To Know
Aug 31, 2023
Being a Social Ambassador for Your Affiliate Program - All the Hacks to Acquire New Partners
Aug 24, 2023
How To Build Synergy And Scale
Aug 17, 2023
Part 2 Questions We Ask Ourselves About The Future Of Affiliate Marketing
Aug 10, 2023
Part 1 Questions We Ask Ourselves About The Future Of Affiliate Marketing
Aug 03, 2023
It’s A Wrap! Highlights & Insights From This Season's Guests
Jul 27, 2023
Exploring Vietnam: Affiliate Marketing In Asia
Jul 20, 2023
SEO & Affiliate Marketing - What’s Not To Love?
Jul 13, 2023
Does Your Affiliate Tracking Stack Up?
Jul 06, 2023
Returning To Work And Juggling Affiliate Program Management
Jun 29, 2023
SERP Wars - How Mainstream Media Is Gatecrashing iGaming
Jun 22, 2023
Blockchain And Tracking In Affiliate Marketing
Jun 15, 2023
Scaling And Compliance In The Affiliate Marketing Industry
Jun 08, 2023
Affiliate Marketing Then To Now
Jun 01, 2023
How Data Science Drives Ecommerce And Affiliate Marketing
May 25, 2023
Retail Programs: Winning In A Volatile Market
May 18, 2023
Season Wrap Up
May 11, 2023
Hard Truths For The Affiliate Marketing Industry
May 04, 2023
AI In Affiliate Marketing
Apr 27, 2023
The Future Of Tracking For Affiliate Marketing
Apr 13, 2023
Shopify Collabs: It's WOM Marketing - But On Steroids!
Apr 06, 2023
The Benefits of Affiliate Communities & The Periodic Table Of Community Strategy
Mar 30, 2023
African Affiliate Landscape Insights To An Emergent Marketplace
Mar 23, 2023
Disrupting The Friction Between Advertisers & Publishers - Mitgo
Mar 16, 2023
Building Long-Lasting Relationships in Affiliate Marketing
Mar 09, 2023
What's Coming Up In Season 11
Mar 02, 2023
Budgeting For Success In Your Affiliate Program
Feb 23, 2023
Highlights from AMPLIFY: Big Affiliate Performance Marketing Trends for 2023
Feb 16, 2023
Program Segmentation: Fireside Chat With Lisa Riolo
Feb 09, 2023
Building A Career In Affiliate Marketing
Feb 02, 2023
Connecting Diverse Niches To Customers With Cashblack
Jan 26, 2023
The PMA & The Effects Tech Trends Will Have On Affiliate Marketing
Jan 19, 2023
Behind the Mic: Affiliate Trends for 2023 with Lisa Riolo
Jan 12, 2023
What I learned about Affiliate Marketing in 2022
Jan 05, 2023
The Elevate Summit Vol 2: The CMO’s Playbook
Dec 29, 2022
The Elevate Summit Vol 1: B2B Affiliate Programs: How to Elevate your B2B affiliate partnerships and drive more sales to your brands
Dec 23, 2022
Looking Forward to Season 10 of the Affiliate Marketing Podcast
Dec 15, 2022
Women in Digital Marketing - Linking up Great Minds
Dec 08, 2022
Affiliate Transformations: About Partnerships & Why Data is the New Trust
Dec 01, 2022
Innovative Solutions In The iGaming Market & Affiliate Marketing Industry
Nov 24, 2022
Branding Changes Everything In Affiliate Marketing
Nov 17, 2022
Get The Edge: Tracking Exposure & Performance on Affiliate Sites
Nov 10, 2022
Transforming Your Affiliate Program To Scale & Get Better Results
Nov 02, 2022
The Power of Authority Marketing
Oct 27, 2022
ScoreCard Marketing in the Affiliate World
Oct 20, 2022
Crushing The Event Space: Watch Out For Amplify
Oct 13, 2022
A New Look at Modern SEO
Oct 06, 2022
The Low Down on Partner Ecosystems with Nikita Zhitkevich
Sep 28, 2022
Highlights and What’s to Come in Season 9
Sep 15, 2022
All About AMPP
Sep 08, 2022
What It Takes To Build A Successful Business
Sep 01, 2022
Affiliate Marketing for Small Businesses
Aug 25, 2022
OnFolio: The Journey from Affiliate to Investor
Aug 18, 2022
An Insider Scoop into Influencer Marketing
Aug 11, 2022
Affiliate Pulse on Africa
Aug 04, 2022
Affiliate Compliance and All Things Regulation
Jul 28, 2022
The Story of Ufurnish.com
Jul 21, 2022
Increasing E-commerce Sales + The Future of Audience Engagement
Jul 14, 2022
How To Adapt Your Purpose For More Affiliate Program Growth
Jul 07, 2022
Managing Talent in a Growing Industry
Jun 30, 2022
The Great Resignation – Retaining Affiliate Management Talent
Jun 24, 2022
Looking Forward to Season 8 - What To Expect
Jun 16, 2022
We Interrupt This Broadcast – ELEVATE & What’s Ahead
Jun 09, 2022
The Trenches (Getting an Insider Look-in!)
Jun 02, 2022
The Crypto Affiliate One With Tim Heath
May 26, 2022
Moonpull: Tracking & Affiliate Data - Are You Being Exposed?
May 19, 2022
ELEVATE Masterclasses You Don’t Want to Miss
May 12, 2022
From The Trenches: Mythbusting The Hype & Keeping It Real in Affiliate Marketing
May 05, 2022
Vouchers & Codes - Why FMTC Exists
Apr 28, 2022
Affiliate Marketing in the Mobile App Marketplace with Jason Kilby
Apr 21, 2022
Paid Media Then & Now - Growth Marketing with Yoann Pavy
Apr 14, 2022
Why Publishers Should Look At Performance Models with Michelle Hurney, Jessica Wong & Sophie Halley
Apr 07, 2022
What Is The Future of Affiliate Marketing? with Helen Southgate
Mar 31, 2022
Looking Back At What Shocked Everyone In Season 6 & Looking Forward to The Future
Mar 24, 2022
How To Amplify Your Partner Discovery
Mar 17, 2022
This Gamification Will Surprise You with Melinda Jacobs
Mar 10, 2022
iGaming Debate Everyone Is Talking About - Future Trends & Top Affiliate Tips
Mar 03, 2022
Amplify Summit Highlights Part 4
Feb 24, 2022
Amplify Summit Highlights Part 3
Feb 17, 2022
Amplify Summit Highlights Part 2
Feb 10, 2022
Amplify Summit Highlights Part 1
Feb 03, 2022
AMPLIFYING Partner Management With Stephanie Harris
Jan 27, 2022
Brands, Bandwagons & Bullshit - With Harry Lang
Jan 20, 2022
Amplifying entrepreneurship with Jose Cayasso of Slidebean
Jan 13, 2022
The Affiliate Marketing Podcast – 10 things I learned in 2021
Jan 06, 2022
Happy New Year: Best of The Season Part 2
Dec 30, 2021
Merry Christmas: Best of The Season Part 1
Dec 23, 2021
What We’ve Learned: Affiliate Marketing Around The World
Dec 16, 2021
Africa: Emerging Market or Big Opportunity?
Dec 09, 2021
Story Around Attribution with Choots Humphries of LinkConnector
Dec 02, 2021
The Affiliate Marketing Podcast – Affiliate Marketing in Eastern Europe
Nov 25, 2021
The Affiliate Marketing Podcast – Affiliate Marketing in Russia
Nov 17, 2021
The Affiliate Marketing Podcast – LatAm Focus – iGaming Consultant
Nov 10, 2021
Taking Your Affiliate Program Global – Everflow
Nov 04, 2021
vCommission - Parul Bhargava (Asia)
Oct 28, 2021
CJ.com - Linda O Connell (UK &EU)
Oct 21, 2021
What's Next for Affiliate Marketing? with Refersion's Raj Nijjer
Oct 14, 2021
Affiliate Ninjas - The Affiliate Perspective
Oct 07, 2021
Affiliate Marketing Podcast – We’re Taking A Break
Sep 23, 2021
Affiliate Marketing Podcast – Getting To Know You with Lee-Ann Johnstone
Sep 16, 2021
Affiliate Marketing Podcast – Top industry and affiliate marketing stats from Season 4
Sep 09, 2021
Affiliate Marketing Podcast – The Best Insight on Strategy and Advice from Season 4
Sep 02, 2021
Affiliate Marketing Podcast - The Future of Partner Discovery with Alex Phillips
Aug 19, 2021
The Affiliate Marketing Podcast – Exploring Affiliate Marketing in the Education Sector with Ory Weihs  
Aug 12, 2021
The Affiliate Marketing Podcast – Spotlight on India
Aug 05, 2021
The Affiliate Marketing Podcast – Small Brands Big Ideas with Seth Rubin
Jul 29, 2021
The Affiliate Marketing Podcast – Diversity in Affiliate Marketing
Jul 22, 2021
The Affiliate Marketing Podcast – Better Collective with Marc Pedersen
Jul 15, 2021
The Affiliate Marketing Podcast – Partner Discovery with Chris Tradgett
Jul 08, 2021
The Affiliate Marketing Podcast – Facebook & Google Privacy Ads with Christopher Tompkins
Jul 01, 2021
The Affiliate Marketing Podcast - Networks vs in House: The Big Debate with Kevin Edwards
Jun 24, 2021
The Affiliate Marketing Podcast – Blockchain & iGaming: Why the future looks great with Calvin Ayre and Becky Fontana Liggero
Jun 17, 2021
The Affiliate Marketing Podcast – Clubhouse marketing strategies with Sarah Sangster
Jun 10, 2021
Affiliate Marketing Podcast - Building community value around your brand with LADBible
Jun 03, 2021
The Affiliate Marketing Podcast - Common mistakes affiliate programs make and how to fix them
Apr 08, 2021
The Affiliate Marketing Podcast - Affiliate Management Value Bombs with Evan Weber
Apr 01, 2021
The Affiliate Marketing Podcast - Merge & Acquisition with Ben Robinson
Mar 24, 2021
The Affiliate Marketing Podcast - Esports Insights with Bux Syed
Mar 18, 2021
The Affiliate Marketing Podcast – Site security & SEO impacts with Julia Logan
Mar 11, 2021
The Affiliate Marketing Podcast – Retail Affiliate Marketing with Industry Legend Kirsty McCubbin
Mar 04, 2021
The Affiliate Marketing Podcast - Getting the best out of paid Facebook ads with Robert Neander and Alex Bodini
Feb 25, 2021
Affiliate Marketing Podcast - Back to the future with Matt Frary
Feb 18, 2021
The Affiliate Marketing Podcast - Is SEO dead? With Judith Lewis
Feb 11, 2021
The Affiliate Marketing Podcast - Strategies learned from managing million dollar affiliate programs (Lee-Ann Johnstone)
Feb 04, 2021
The Affiliate Marketing Podcast - Social Selling with Dean Seddon (Maverrik)
Jan 28, 2021
The Affiliate Marketing Podcast - Jason Allan Scott deep dives Podcasting for 2021
Jan 21, 2021
The Affiliate Marketing Podcast - Key Things I Learnt In 2020
Jan 14, 2021
The Affiliate Marketing Podcast - Tero Paivarinta talks about the benefits of Twitch Streaming
Dec 07, 2020
The Affiliate Marketing Podcast - Why Affiliate Management must be done compliantly
Dec 01, 2020
The Affiliate Marketing Podcast - The Bingo Debate, with Kevin McGinnigle at Positively Distinctive Media
Nov 10, 2020
The Affiliate Marketing Podcast - Phil Fraser talks Entrepreneurship for Affiliate Business Owners
Nov 03, 2020
The Affiliate Marketing Podcast - Matthew Hughes (Top Business Tech) & SEO stories
Oct 28, 2020
The Affiliate Marketing Podcast - We discuss Customer Culture for Affiliate Programs with 10Bet
Oct 15, 2020
The Affiliate Marketing Podcast - Marc Wood (1account) talks about age verification and compliance tools.
Sep 16, 2020
The Affiliate Marketing Podcast - Martyn Hannah (Ghostfoundry) - Content is KING!
Aug 27, 2020
The Affiliate Marketing Podcast - Stacy Carlson (Smile)
Aug 12, 2020
The Affiliate Marketing Podcast - The one where we talk Affiliate Recruitment with Engage
Jul 28, 2020
The Affiliate Marketing Podcast - (ICS Digital & Crystal Content)
Jul 06, 2020
The Affiliate Marketing Podcast - Tobias Svensen and Kim Hultman (CasinoGrounds)
Jun 24, 2020
The Affiliate Marketing Podcast - Atanas Tanev, WEBSA Ltd.
Apr 21, 2020
The Affiliate Marketing Podcast - Andrew Wolfington (Vig It)
Mar 09, 2020
The Affiliate Marketing Podcast - Alexander Kostin (AmericanGambler)
Jan 15, 2020
The Affiliate Marketing Podcast - Kyriakos Fourniadis (betarades.gr)
Jan 12, 2020
The Affiliate Marketing Podcast - Jesper Søgaard (Better Collective)
Nov 13, 2019
The Affiliate Marketing Podcast - Kim Mouridsen (Mindway AI)
Nov 11, 2019
The Affiliate Marketing Podcast - Duncan Garvie (BetBlocker)
Nov 07, 2019
The Affiliate Marketing Podcast - Nikola Teofilovic (Catena Media)
Oct 01, 2019
The Affiliate Marketing Podcast - Sarah McChesney-Gordon (Fresh8)
Sep 12, 2019
The Affiliate Marketing Podcast - Erik Bergman (Great.com)
Jul 08, 2019
The Affiliate Marketing Podcast - Eitan Gorodetsky (Betsson Group)
Jun 13, 2019