Startup to Last
By Rick Lindquist and Tyler King
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Category: Entrepreneurship
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Subscribers: 12
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Episodes: 204
Description
Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.
| Episode | Date |
|---|---|
|
It’s a Tyler episode
|
May 19, 2026 |
|
Where do the humans fit in?
|
Apr 23, 2026 |
|
Where to host a marketing site in the age of AI
|
Apr 09, 2026 |
|
How much to invest in growth
|
Mar 27, 2026 |
|
Do custom Notion agents really work?
|
Mar 12, 2026 |
|
Soft launches
|
Feb 27, 2026 |
|
New positioning
|
Feb 12, 2026 |
|
Obligatory Claude Code episode
|
Jan 15, 2026 |
|
2025 Recap
|
Dec 31, 2025 |
|
Can Rick’s optimism defeat Tyler’s pessimism?
|
Dec 04, 2025 |
|
Open Enrollment Woes
|
Nov 20, 2025 |
|
Does OG inbound marketing still work?
|
Nov 06, 2025 |
|
ICP ICP ICP
|
Oct 09, 2025 |
|
What to do while you’re waiting for results
|
Sep 25, 2025 |
|
Website overhaul
|
Sep 11, 2025 |
|
We're profitable, now what?
|
Aug 14, 2025 |
|
Tiers, add-ons or standalone products?
|
Jul 31, 2025 |
|
User communities
|
Jul 17, 2025 |
|
SIP trunks
|
Jul 04, 2025 |
|
Add-on product
|
Jun 19, 2025 |
|
Will these guys please stop talking about AI
|
Jun 05, 2025 |
|
Acquisition vs Expansion
|
May 22, 2025 |
|
Vibe coding
|
Apr 26, 2025 |
|
What do all these customers have in common?
|
Apr 10, 2025 |
|
Dipping a toe in the AI waters
|
Mar 27, 2025 |
|
Consultative sales
|
Mar 13, 2025 |
|
Lowering the bar
|
Feb 20, 2025 |
|
Line go up
|
Jan 16, 2025 |
|
Rating growth channels
|
Jan 02, 2025 |
|
2024 Recap
|
Dec 19, 2024 |
|
Different types of hiring
|
Dec 05, 2024 |
|
Bluesky is back
|
Nov 21, 2024 |
|
How we know if a feature is ambitious enough
|
Nov 07, 2024 |
|
Everybody’s marketing
|
Oct 10, 2024 |
|
How’s 2024 going
|
Sep 26, 2024 |
|
How AI might impact customer service
|
Aug 29, 2024 |
|
The internet isn’t fun anymore
|
Aug 15, 2024 |
|
How to raise revenue by 20% in one day
|
Aug 01, 2024 |
|
Small bets vs going deep
|
Jul 05, 2024 |
|
Pick one thing and max it out
|
Jun 25, 2024 |
|
Step on the gas, or pull back?
|
Jun 06, 2024 |
|
We ain't talking about zero to one
|
May 16, 2024 |
|
Forms forms forms
|
May 09, 2024 |
|
Leveling up the team
|
Apr 25, 2024 |
|
The first step of a flywheel
|
Apr 11, 2024 |
|
Sometimes you need to touch the hot stove
|
Mar 28, 2024 |
|
When to outsource
|
Feb 29, 2024 |
|
Talk to sales
|
Feb 15, 2024 |
|
Learnings from a few days of snowboarding
|
Feb 01, 2024 |
|
Profit first
|
Jan 18, 2024 |
|
Looking back at 2023 and forward to 2024
|
Dec 29, 2023 |
|
DEI isn't dead
|
Dec 15, 2023 |
|
Growth is hard
|
Dec 01, 2023 |
|
Inflection point
|
Nov 09, 2023 |
|
Reducing Friction
|
Oct 27, 2023 |
|
Build it and they will come
|
Oct 13, 2023 |
|
The pricing change I didn’t want to make
|
Sep 28, 2023 |
|
Reorg
|
Aug 31, 2023 |
|
Execution eats strategy for breakfast
|
Aug 15, 2023 |
|
Getting unstuck
|
Jul 23, 2023 |
|
You can't optimize nothing
|
Jul 06, 2023 |
|
Handling sales tax as a SaaS
|
Jun 08, 2023 |
|
Recapping the Product Hunt launch
|
May 26, 2023 |
|
Pivots and renegotiations
|
Apr 23, 2023 |
|
Yet another podcast about AI
|
Apr 03, 2023 |
|
An inside look at building a new product
|
Mar 23, 2023 |
|
How to win against well-funded competitors
|
Mar 03, 2023 |
|
The one where we negotiate Tyler’s compensation
|
Feb 17, 2023 |
|
How we deal with security questionnaires
|
Feb 03, 2023 |
|
Something new to announce
|
Jan 20, 2023 |
|
Looking back at 2022 and forward to 2023
|
Dec 31, 2022 |
|
Big bets vs small bets
|
Dec 13, 2022 |
|
How can founders use the new AI tech?
|
Dec 02, 2022 |
|
Professional hater
|
Nov 11, 2022 |
|
An opportunity that comes along once per year
|
Oct 27, 2022 |
|
What's priority #1?
|
Oct 14, 2022 |
|
The marketing tech stack
|
Sep 30, 2022 |
|
How much to spend acquiring a customer
|
Sep 16, 2022 |
|
The great re-org
|
Sep 02, 2022 |
|
Is SaaS getting harder?
|
Aug 19, 2022 |
|
Single points of failure
|
Jul 28, 2022 |
|
Should you hire a marketing agency?
|
Jul 14, 2022 |
|
Healthy urgency
|
Jun 28, 2022 |
|
Prioritizing effectiveness over efficiency
|
Jun 10, 2022 |
|
Charge Less
|
May 27, 2022 |
|
Recession?
|
May 10, 2022 |
|
How to be a mentor when you aren't knowledgeable about a topic
|
Apr 29, 2022 |
|
Mission, Vision, and Values
|
Apr 15, 2022 |
|
Tools don't solve problems
|
Apr 01, 2022 |
|
Putting together a growth plan
|
Mar 18, 2022 |
|
The importance of patience and impatience when hiring
|
Mar 01, 2022 |
|
Funding your startup with a day job
|
Feb 15, 2022 |
|
Giving early hires skin in the game
|
Feb 04, 2022 |
|
Rebirth / Welcoming 2022
|
Jan 21, 2022 |
|
The final episode
|
Aug 17, 2021 |
|
Sustainability starts with planning
|
Aug 10, 2021 |
|
What to cut and what to keep
|
Aug 05, 2021 |
|
Home runs vs. consistency
|
Jul 26, 2021 |
|
Throwing things at the wall to see what sticks
|
Jul 20, 2021 |
|
The thing about utopias is that they're not real
|
Jul 13, 2021 |
|
Sharing profit with employees
|
Jul 06, 2021 |
|
When platform risk goes wrong
|
Jun 29, 2021 |
|
When churn and word of mouth cancel each other out
|
Jun 22, 2021 |
|
What we've learned about podcasting after 100 episodes
|
Jun 15, 2021 |
|
Content marketing: Putting all our eggs in one basket
|
Jun 08, 2021 |
|
What does a $100k/year support person look like?
|
Jun 01, 2021 |
|
Can a course business succeed even if no one finishes them?
|
May 25, 2021 |
|
Making your first hire
|
May 18, 2021 |
|
When customer expectations aren't met
|
May 13, 2021 |
|
The Theory of Constraints
|
May 06, 2021 |
|
The importance of internal communication
|
Apr 29, 2021 |
|
Empowering employees to be leaders
|
Apr 22, 2021 |
|
Time management
|
Apr 15, 2021 |
|
$2k MRR
|
Apr 08, 2021 |
|
Jamming with Dru Riley from Trends.vc
|
Apr 01, 2021 |
|
Deep dive into an execution retreat
|
Mar 25, 2021 |
|
Burnout
|
Mar 18, 2021 |
|
Enterprise sales is just project management
|
Mar 11, 2021 |
|
What does Indie.vc's move mean for startup to last companies?
|
Mar 04, 2021 |
|
Hardcore week building a content site
|
Feb 25, 2021 |
|
Content marketing when you're not a domain expert
|
Feb 18, 2021 |
|
Separating decision making from executing
|
Feb 11, 2021 |
|
Getting marketing ideas from Hubspot's acquisition of The Hustle
|
Feb 04, 2021 |
|
The paradox of success
|
Jan 29, 2021 |
|
Is building an audience worth it?
|
Jan 21, 2021 |
|
The future of no-code
|
Jan 15, 2021 |
|
What it's like to get DDoSed
|
Jan 07, 2021 |
|
End of 2020 mega-episode
|
Dec 31, 2020 |
|
Should your startup donate to charity?
|
Dec 24, 2020 |
|
Product Market Fit
|
Dec 17, 2020 |
|
Celebrating wins in the early days
|
Dec 11, 2020 |
|
Info products moving to a subscription model
|
Dec 03, 2020 |
|
Planning a marketing sprint
|
Nov 26, 2020 |
|
Traction vs distraction
|
Nov 19, 2020 |
|
Setting goals when you're just getting started
|
Nov 12, 2020 |
|
How big to go when moving upmarket
|
Nov 05, 2020 |
|
Startup community fatigue
|
Oct 29, 2020 |
|
Offering night and weekend support without burning out your team
|
Oct 22, 2020 |
|
The perils of being dependent on a platform
|
Oct 16, 2020 |
|
Building a moat
|
Oct 08, 2020 |
|
Should multiple products share a single brand
|
Oct 01, 2020 |
|
All-nighters
|
Sep 24, 2020 |
|
Handling capacity at a seasonal business
|
Sep 17, 2020 |
|
Pricing annual plans when users are added mid-year
|
Sep 11, 2020 |
|
Learning no-code
|
Sep 03, 2020 |
|
Networking without being annoying
|
Aug 27, 2020 |
|
What if you get hit by a bus?
|
Aug 20, 2020 |
|
How college students can prepare for entrepreneurship
|
Aug 13, 2020 |
|
The Sims, but way more boring
|
Aug 07, 2020 |
|
Product positioning
|
Jul 30, 2020 |
|
Asking for too much info during signup
|
Jul 23, 2020 |
|
Building trust when you're an unproven business
|
Jul 16, 2020 |
|
Winning awards
|
Jul 09, 2020 |
|
The dummy curve
|
Jul 02, 2020 |
|
A price increase is coming
|
Jun 25, 2020 |
|
How should a self-serve SaaS handle inbound enterprise leads?
|
Jun 18, 2020 |
|
Curiosity or conviction
|
Jun 11, 2020 |
|
Racism
|
Jun 04, 2020 |
|
Weighing options
|
May 29, 2020 |
|
First revenue in the bank
|
May 22, 2020 |
|
The interns are coming
|
May 14, 2020 |
|
It's all about the updates
|
May 07, 2020 |
|
The first 100 customers for a B2C company
|
Apr 30, 2020 |
|
Marketing during a recession
|
Apr 23, 2020 |
|
Attracting and compensating operating partners
|
Apr 16, 2020 |
|
Building remote culture
|
Apr 09, 2020 |
|
Dealing with impatience as a founder
|
Apr 02, 2020 |
|
Optimizing a customer service team
|
Mar 26, 2020 |
|
Writing a startup manifesto
|
Mar 19, 2020 |
|
Coronavirus and the stock market crash
|
Mar 13, 2020 |
|
Industry-specific marketing
|
Feb 27, 2020 |
|
Raising non-dilutive funding for your startup
|
Feb 21, 2020 |
|
Running one-on-one meetings with employees
|
Feb 13, 2020 |
|
Structuring your time to maximize productivity
|
Feb 07, 2020 |
|
What programmers can do to help with marketing
|
Jan 30, 2020 |
|
How to acquire customers in the early days
|
Jan 23, 2020 |
|
Building a simple financial model
|
Jan 17, 2020 |
|
What it means to startup to last
|
Jan 09, 2020 |
|
Onboarding a new hire
|
Jan 03, 2020 |
|
Looking back at 2019 and forward to 2020
|
Dec 26, 2019 |
|
Delivering awesome customer service for a low ARPU product
|
Dec 19, 2019 |
|
Planning a marketing site redesign
|
Dec 13, 2019 |
|
The role of emotions in business
|
Dec 06, 2019 |
|
How to balance building new features vs. maintaining existing ones
|
Nov 27, 2019 |
|
Should you consult on the side while launching a startup?
|
Nov 21, 2019 |
|
How to price and position your second product
|
Nov 14, 2019 |
|
Getting beta testers to use your product
|
Nov 07, 2019 |
|
How to get job candidates to accept an offer
|
Oct 31, 2019 |
|
How to know when a product is minimally viable
|
Oct 24, 2019 |
|
How to improve a customer referral program
|
Oct 17, 2019 |
|
Resetting stakeholder expectations when things change at your business
|
Oct 10, 2019 |
|
Interview with Rick Lindquist, founder of LegUp Ventures
|
Oct 03, 2019 |
|
Why we started this podcast
|
Sep 29, 2019 |
|
How to recruit interns
|
Sep 26, 2019 |
|
Interview with Tyler King, co-founder and CEO of Less Annoying CRM
|
Sep 20, 2019 |
|
How to market a podcast
|
Sep 05, 2019 |
|
How to teach yourself to code a web-based application
|
Aug 30, 2019 |
|
How to communicate major product changes to your users
|
Aug 22, 2019 |
|
How a non-technical founder can make their first technical hire
|
Aug 08, 2019 |
|
How an employee handbook can help with recruiting
|
Aug 01, 2019 |
|
Working remotely vs. working in an office
|
Jul 25, 2019 |
|
The role of a CEO
|
Jul 18, 2019 |
|
Impostor syndrome and fear-based decision making
|
Jul 11, 2019 |
|
Salary transparency
|
Jun 29, 2019 |