The Content Byte

By Lynne Testoni and Rachel Smith

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Subscribers: 5
Reviews: 0
Episodes: 235

Description

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

Episode Date
Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin
Nov 10, 2024
How to be paid well with Sue White
Nov 03, 2024
How to earn more as a freelancer without ruining your life with Sarah Greesonbach
Oct 27, 2024
How to use community to grow a freelance business with Jenn Donovan
Oct 20, 2024
Creating personality-driven email newsletters with Steven Lewis
Oct 13, 2024
It's Summit Time! Our pick of the must-see sessions
Sep 08, 2024
Corporate communications and using data to create better content, with Cameron Pegg
Sep 01, 2024
Lucia Osborne-Crowley on court reporting and trauma-informed writing
Aug 25, 2024
Paul Merrill on moving from publishing to content
Aug 18, 2024
Sarah Aubrey on a career as a voice actor
Aug 11, 2024
Leonie Dawson on Marketing without Social Media
Aug 04, 2024
Editor Virginia Jen on how print and digital work together
Jul 28, 2024
Austin L Church on the $300k flywheel and The Content Byte Summit
Jul 21, 2024
Akash Arora on working as a travel writer and editor
Jul 14, 2024
Rachelle Unreich on freelance writing, and telling her mother’s story
Jul 07, 2024
Moving from freelancing to starting your own agency, with Vanessa Keys
Jun 30, 2024
Making business finance accessible with Justine McLean
Jun 23, 2024
Writing your first novel, with Siobhan O'Brien
Jun 16, 2024
All about LinkedIn and how to make it work for you, with Cathy Anderson
Jun 09, 2024
All about pricing for freelancers with Jasmine Parasram
Jun 02, 2024
Louise Milligan on storytelling, investigative reporting and her new book, Pheasant’s Nest
May 26, 2024
Combining freelance writing and news journalism with Caroline Riches
May 20, 2024
Stories from our audience: when freelancing kicked you in the ass
May 12, 2024
Jessica Mudditt on leaving journalism to start her own publishing company
May 05, 2024
From magazine editor to content creator on the tools: Meet Natasha Dickins
Apr 28, 2024
Using evergreen marketing to avoid slow seasons as a freelancer - with Prerna Malik
Apr 21, 2024
Combining journalism with media training – with Theresa Miller
Apr 14, 2024
Lisa Almond on copywriting and life-or-death crises
Apr 07, 2024
Nicole Webb - journalist turned media expert and book publicist
Mar 24, 2024
Working with freelancers with Rounded's Grant McCall
Mar 17, 2024
Specialising in email marketing with Eman Ismail
Mar 10, 2024
Web 3 and content marketing with Bec Haddad
Mar 03, 2024
Successful freelancers: stylist, writer and photographer Jessica Bellef
Feb 25, 2024
Successful freelancers: Julie Lee and the Medium Rare story
Feb 18, 2024
Why blogging isn’t enough for SEO - with Abbey of the Duo Collective
Feb 11, 2024
6 types of collaborations freelancers can do to get work
Feb 04, 2024
Specialising your way to higher rates with Abi Prendergast
Jan 21, 2024
6 things freelancers need to start doing on LinkedIn in 2024 with Adam Franklin
Jan 15, 2024
Our takeaways from 2023
Dec 17, 2023
Freelance work in podcast producing, with Kim Kerton from Unemployed and Afraid
Dec 10, 2023
Using Copywriting to Attract Leads with Krystle Church
Dec 04, 2023
Clare Fletcher on balancing a part-time comms role with writing and events
Nov 26, 2023
Freelance writer Alley Pascoe on long-form features and ghostwriting
Nov 19, 2023
Tips for new and veteran copywriters by copywriter, trainer and podcaster Bernadette Schwerdt
Nov 12, 2023
How to put yourself out there (even if you’re a die-hard introvert), with Carlii Lyon
Nov 05, 2023
Social media for freelancers: Tips for getting leads and building your business with posts that work
Oct 29, 2023
Financial writer and freelancer Michelle Bowes on how to run a successful freelance business
Oct 22, 2023
Charlotte Wood on her new novel, being a successful author and having her work adapted for the stage
Oct 15, 2023
Key learnings from The Content Byte Summit
Sep 24, 2023
The Content Byte Summit - why you need to be there!
Sep 04, 2023
Creative business consultant Monica Davidson on building a successful creative business
Aug 27, 2023
Writer Eagranie Yuh on white papers, branded podcasts … and having a chocolate side hustle
Aug 20, 2023
Literary agent Lou Johnson about what agents do, whether you need one, and how to find one
Aug 13, 2023
RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory
Aug 06, 2023
Rebecca Lowrey Boyd on embracing digital media
Jul 31, 2023
Susan Horsburgh on writing Two Of Us columns, freelancing for big-name mags and why profiles are her thing
Jul 23, 2023
Sourcebottle’s Bec Derrington on creating a resource for journalists and content creators
Jul 16, 2023
Steve Colquhoun on working as a freelance journalist, copywriter and motoring writer
Jul 09, 2023
New to freelancing? Here's how to get your first clients
Jul 02, 2023
Dilvin Yasa on working as a freelance travel writer and author
Jun 25, 2023
Jodie Spiteri-James from the ASA on literary speed dating and getting published
Jun 18, 2023
Melanie Hansch on moving to New York and working for magazines in the US
Jun 11, 2023
Hannah James on how to secure work from print magazines
Jun 04, 2023
Ed Gandia on AI, strategy and The Content Byte Summit
May 28, 2023
Dex Randall on beating burnout
May 21, 2023
Everything you need to know about The Content Byte Summit
May 14, 2023
Stephanie Wood on a career in long-form journalism
May 07, 2023
Shannon Molloy on balancing a journalism career with non-fiction books
Apr 30, 2023
Sarah Spence on selling strategy as a service and being neurodiverse in the copywriting world
Apr 23, 2023
How to specialise in arts writing with Emma Finneran
Apr 16, 2023
Opinion writing with Vivienne Pearson
Apr 09, 2023
How to specialise in award writing with Erin Huckle
Apr 02, 2023
Creating a small business networking group, with Martin Sully
Mar 26, 2023
How to bust out of a slow patch
Mar 19, 2023
Kerri Sackville’s career journey as a blogger to columnist and author
Mar 12, 2023
Author Emma Grey on how to write about grief and how it helped with hers
Mar 05, 2023
From the World Economic Forum to running your own content agency – with Mike Hanley
Feb 27, 2023
Pip Harry on the secrets to success in book publishing
Feb 19, 2023
Heather Smith on blending accounting services with a career in content
Feb 12, 2023
Creating a career as a freelance subeditor with Leigh Livingstone
Feb 05, 2023
Lee Tran Lam on building a career in the food media
Jan 29, 2023
Odette Barry on self-promotion without the ‘ick’
Jan 22, 2023
Why brand voice is so powerful - with Brooke Hill
Jan 15, 2023
Charlotte Dallison on writing about fashion and lifestyle – plus securing a book contract
Jan 08, 2023
Barry Divola on making a living writing long-form features and covering music, pop culture, podcasts and travel
Dec 19, 2022
Our Best-ever Set-and-Forget Tips for the Holidays
Dec 13, 2022
The importance of SEO in content writing with Liam Carnaham from Inkwell Content
Dec 06, 2022
Writing for TV and the stage, with Offspring creator Debra Oswald
Nov 27, 2022
The power of audio content with Sparticles creator Rananda Rich
Nov 20, 2022
Navigating the job search and recruitment process with career and interview coach Leah Lambart
Nov 14, 2022
Successful freelancers share their tips – Annie Reid
Nov 08, 2022
Why social proof is so powerful, with Kirsty Fanton
Oct 31, 2022
True crime podcast script writing, with Gemma Harris
Oct 26, 2022
Email strategy and quizzes, with Melissa Payne
Oct 16, 2022
Side hustle ideas for writers and other creative freelancers
Oct 09, 2022
When to know it’s time to take a break from freelance life, and join the 9-5, with Johanna Leggatt
Oct 03, 2022
Hieu Nguyen on moving to New York and creating a successful freelance career
Sep 26, 2022
Successful freelancers: Meet journalist and editor Grant Jones
Sep 18, 2022
Creating a podcast for clients - what's involved and how to charge
Sep 12, 2022
Specialising in grant writing with Martina Donkers
Aug 21, 2022
What it’s like working as an agency copywriter, with Damien Whelan
Aug 15, 2022
5 templates you need as a new copywriter or content producer
Aug 07, 2022
Claire Isaac on editing weekly magazines, long-term contracts and running a successful podcast
Jul 31, 2022
What agencies really want from freelancers with Renee Francis
Jul 24, 2022
Future-proofing your career with Dr Marcus Bowles
Jul 17, 2022
How to build your contacts book
Jul 10, 2022
How to beat freelancer fatigue
Jul 04, 2022
Personal branding with Emma Lovell
Jun 26, 2022
Madeleine Dore on routines and the cult of productivity
Jun 20, 2022
Making the move from magazines to writing commercial fiction
Jun 12, 2022
How freelancers can partner with brands – with Therese Tarlinton
Jun 05, 2022
Six ways to get your first copywriting clients
Jun 01, 2022
Successful freelancers share their tips – Lucy E. Cousins
May 23, 2022
Our tips on overcoming procrastination
May 16, 2022
Making a living as a food blogger, with Jess Holmes
May 08, 2022
Lisa Thomas on moving from journalism to government communications
May 02, 2022
How to deal with feedback and criticism
Apr 25, 2022
Sue Bell on the Launceston Freelance Festival and why a community is good for freelancers
Apr 13, 2022
Rashida Tayabali on finding leads, choosing a niche and growing her freelance business
Apr 04, 2022
When (and why) to end a client relationship
Mar 27, 2022
Campbell Mattinson on wine writing and finally publishing his 30-year-old manuscript
Mar 20, 2022
Creating great website content with Emma McMillan
Mar 14, 2022
What you need to know to get a book deal, with editor and publisher Rebecca Kaiser from Allen and Unwin
Mar 06, 2022
The power of following up on pitches and with clients
Feb 28, 2022
How collaborating can help to grow your business, with Jessica Ruhfus
Feb 21, 2022
Everything you need to know about UX copywriting, with Susan Reoch
Feb 13, 2022
Starting and running a content agency, with Jac Taylor from Crucible Content
Feb 07, 2022
Using analytics to build a digital audience with taste.com.au’s Laura Simpson
Jan 31, 2022
Taking the mystery out of the sales process - with Richard Gray
Jan 23, 2022
Answering all your questions about LinkedIn, with Jillian Bullock
Dec 22, 2021
Recovering when you've stuffed up, with freelancer John Burfitt
Dec 13, 2021
Productivity and sustainability for freelancers, with Elana Robertson
Dec 06, 2021
Need a freelancer CV? Here's what to consider
Nov 29, 2021
Digital Nutrition with Jocelyn Brewer
Nov 22, 2021
Sophie Cross and the Freelancer magazine journey
Nov 15, 2021
How to take a client brief on a new project
Nov 07, 2021
Survival Skills for Freelancers: We chat to copywriter and bestselling author Sarah Townsend
Nov 01, 2021
Yes, you should raise your rates (and how to do it)
Oct 17, 2021
Freelancer Monique Butterworth on how to make a living in the world of celebrity journalism
Oct 11, 2021
Social media tips to help freelancers grow their businesses, with Sam McFarlane
Oct 04, 2021
How freelancers can get more agency work, with Clare Brundle from Heads and Tales Content Agency
Sep 20, 2021
Michelle Bateman on beauty writing and building a career in editorial, content and copywriting
Sep 12, 2021
Sara Mulcahy on having the best year of her work life after moving across the country
Sep 05, 2021
Getting paid as a freelancer, with debt collector Paul Metcalf from Collectmore
Aug 29, 2021
Leads: Our top 10 ways to get more of them
Aug 22, 2021
Everything you need to know about virtual assistants
Aug 16, 2021
Lucy Kippist on lessons learned from working with small businesses
Aug 08, 2021
Making a successful living in magazines, with comedy writer David Smiedt
Aug 02, 2021
Melanie Padgett Powers, US-based healthcare writer and podcaster, shares the secrets of her success
Jul 25, 2021
Building a successful freelance business and making good money, with Lindy Alexander
Jul 18, 2021
Successful freelancers: Belinda Weaver
Jul 09, 2021
Successful freelancers - Shane Cubis
Jul 04, 2021
Top tips from successful freelancers: Carrie Hutchinson
Jun 28, 2021
Moving countries and carving out a freelance business from scratch, with Jessica Mudditt
Jun 21, 2021
Your guide to doing case studies for content clients
Jun 14, 2021
Offering lead magnets as a service to your content clients
May 31, 2021
Things you should never say to writers
May 23, 2021
How to build a customer base as a small business or freelancer
May 17, 2021
Offering content strategy as a writer
May 10, 2021
Why content writers and other freelancers need a Google My Business listing (and how to use it to your advantage)
May 02, 2021
5 tricky content clients and how to handle them
Apr 26, 2021
How Pinterest can bring you new content clients
Apr 18, 2021
7 Things you must have on your website
Apr 12, 2021
The digital tools we love and use the most
Mar 28, 2021
Rebekah Lambert on running a Facebook group (without it taking over your life)
Mar 21, 2021
10 essential tips to make you a better writer
Mar 14, 2021
How to manage multiple projects and deadlines
Mar 07, 2021
Moving from magazines to government content work, with Nigel Bartlett
Feb 28, 2021
No, I won't work for that! How to deal with low-paying clients
Feb 22, 2021
The Easy Way to Network with guest Tory Archbold
Feb 14, 2021
How to repurpose and reuse content
Feb 08, 2021
How journalists can reinvent themselves in this market, with careers coach Jane Jackson
Feb 01, 2021
How to build a community through newsletters  with Sophie Hansen
Jan 24, 2021
What we learnt from 2020 - and what we'll do differently
Jan 17, 2021
BONUS EPISODE: Our favourite tips from the year that's been
Dec 23, 2020
What DO editors want? We chat to editorial director Kerrie McCallum from delicious. and Escape about life in the hot seat
Dec 06, 2020
Your guide to successful pitching, with journalist and teacher John Burfitt
Nov 30, 2020
How we balance freelancing and family
Nov 23, 2020
Why freelancers should blog to get work (and what to blog about) with Brook McCarthy
Nov 16, 2020
From publishing to not-for-profit work, with guest Nicole Conville
Nov 09, 2020
How to set up a home office
Nov 02, 2020
Turning your side hustle into a full-time business with Jen Bishop from Interiors Addict
Oct 26, 2020
Tips, tricks and tools for creating great headlines
Oct 19, 2020
Season 5, Ep 4: What freelancers need to know about Instagram with Sara Tasker
Oct 11, 2020
Your ultimate guide to recording and transcribing
Oct 06, 2020
Stuck in a slump? Here's how to get your mojo back
Sep 28, 2020
Talking JobKeeper with accountant Holly Shoebridge - what you need to know right now
Sep 21, 2020
Series 4, Ep 12: Your starter guide to sourcing images
Aug 30, 2020
Niches: Yes, they're important AND can help you charge more
Aug 23, 2020
On-boarding systems for clients and why you need them
Aug 16, 2020
Starting a content business, with Nigel Bowen
Aug 09, 2020
Series 4, Ep 8: Internships...good for your career, or exploitative?
Aug 03, 2020
We chat to Wendy Moore about moving from print to TV
Jul 26, 2020
Mentors: Finding one, using one, being one
Jul 20, 2020
Pricing: different methods and what works for us
Jul 13, 2020
How writers can get results on LinkedIn, with guest John Espirian
Jul 05, 2020
Think weeks: what are they and why do you need one?
Jun 28, 2020
RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory
Jun 22, 2020
Why interviewing is an essential skill - and our top tips
Jun 14, 2020
Moving into content marketing with guest Claire Bradley from content agency Suddenly
Jun 08, 2020
6 things you need to do as soon as you start freelancing
Jun 01, 2020
Why it's a great time to do an online course (and what to consider)
May 24, 2020
Awkward conversations: How to deal with them as a freelancer
May 17, 2020
How to write faster so you can make more money
May 11, 2020
8 ways to find work you may not have considered
May 04, 2020
Essential SEO for content writers, featuring Kate Toon
Apr 26, 2020
How content marketing can pay your bills
Apr 18, 2020
A freelancer's guide to pitching - our top tips
Apr 12, 2020
6 ways to start future-proofing your freelance business
Apr 06, 2020
Survival mode and adjusting to the new normal
Mar 30, 2020
Freelancing during a crisis - our tips
Mar 22, 2020
Social media for clients - should you say yes?
Mar 18, 2020
Can public speaking become another great income stream for freelancers?
Mar 09, 2020
Anatomy of a great piece of content (and how to create it)
Mar 02, 2020
Why exercise can make you a better freelancer
Feb 24, 2020
Working in-house when you're freelance - should you?
Feb 17, 2020
Should freelancers work for small businesses - or steer clear?
Feb 09, 2020
How sending newsletters can bring you work
Feb 02, 2020
Packaging your services as a freelancer
Jan 26, 2020
PITA clients: How to spot them and manage them
Jan 20, 2020
Your guide to negotiating retainers with clients
Jan 12, 2020
S2 Episode 2: Why you shouldn't worry about downturns as a freelancer
Dec 16, 2019
S2 Episode 1: Common website mistakes (and how to avoid making them)
Dec 08, 2019
Episode 12: How to boost your productivity (to make more money)
Nov 25, 2019
Episode 11: How to escape the under-charging trap
Nov 18, 2019
Episode 10: The skills you need as a content writer
Nov 11, 2019
Episode 9: Finding new income streams as a freelancer
Nov 04, 2019
Episode 8: How to keep content writing clients coming back
Oct 27, 2019
Episode 7: Why networking is essential for freelancers
Oct 21, 2019
Episode 6: How to find experts and case studies
Oct 13, 2019
Episode 5: Here are a few of our favourite things
Oct 06, 2019
Episode 4: What do editors and content clients want?
Sep 29, 2019
Episode 3: Let's talk money (without freaking out)
Sep 22, 2019
Episode 2: How to find content writing work
Sep 15, 2019
Hey-ho hello! Welcome to The Content Byte.
Jun 02, 2019