The Content Experiment Podcast

By Abby Herman

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Category: Marketing

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Subscribers: 4
Reviews: 0
Episodes: 250

Description

The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there’s also so much more to marketing and business growth. Here we talk about showing up for your audience in a way that they want to hear and in a way that’s sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people’s audiences, building relationships, and getting over the limiting mindsets that often hit when we’re reaching for the next level in our business.

Episode Date
268. The Antidote to Hustle Culture: Run Your Biz on YOUR Terms
May 15, 2024
267. Nurturing Your Email List: Strategies for Building Relationships
May 01, 2024
266. Finding B2B Leads on Social Media
Apr 17, 2024
265. Using Lead Magnets: Attract and Convert Your Ideal Clients
Apr 10, 2024
264. B2B Lead Generation Strategies for 2024
Apr 03, 2024
263. Key KPIs for Measuring Marketing Success
Mar 27, 2024
262. Create Content That Truly Engages Your Audience
Mar 20, 2024
261. How to Create Impactful Content for Your Business
Mar 13, 2024
260. B2B Marketing Budget Planning
Mar 06, 2024
259. Streamlining Project Management with ChatGPT
Feb 28, 2024
258. You’re Already Using AI in Your Marketing
Feb 21, 2024
257. Using ChatGPT in Your Content Creation
Feb 14, 2024
256. On Ethically Using AI in Your Business
Feb 07, 2024
255. Analyzing Your Audience to Create Content that Resonates
Jan 31, 2024
254. Balancing Your Evergreen and Trending Content
Jan 24, 2024
253. Mastering Your Content Strategy & Calendar
Jan 17, 2024
252. Content Ideas that Stick for Your Audience (& You!)
Jan 10, 2024
251: Content Strategy Foundations: Building a Solid Base
Jan 03, 2024
250. Celebrating Episode 250 with a Change
Sep 13, 2023
249. The Must-Do's in Your Business
Sep 06, 2023
248. How to Take Time Away (Without the Stress)
Aug 30, 2023
247. Marketing, Minus Social Media with Maggie Gentry
Aug 23, 2023
246. What Working with Marketing Support Looks Like
Aug 16, 2023
245. Leading in Business Through Leading Yourself with Ryann Dowdy
Aug 09, 2023
244. Setting Realistic Expectations for Content Creation
Aug 02, 2023
243. Embracing Your Neediness with Mara Glatzel
Jul 26, 2023
242. Using a Different Lens When Consuming Content
Jul 19, 2023
241. Using Your Voice to Share Your Story with Shaunda Head
Jul 12, 2023
240. How to Ramp Up Content Repurposing in Your Business
Jul 05, 2023
239. Diversifying Your Revenue with Affiliate Opportunities with Angela Markham
Jun 28, 2023
238. 7 Things Negatively Impacting Your Marketing
Jun 21, 2023
237. Embracing the Power of AI with Danielle LeFleur
Jun 14, 2023
236. Is Social Media “Really” Marketing?
Jun 07, 2023
235. Revisiting and Realigning Your Goals with Josephine Owusu
May 31, 2023
234. 10 Years of Business: A Celebration?
May 24, 2023
233. Creating a Space for You with Jessica Kupferman
May 17, 2023
232. What to Look for When Hiring Marketing Support
May 10, 2023
231. Don’t Get Duped By Course Sales Pages with Deanna Seymour
May 03, 2023
230. 4 Things to Do in Marketing This (and any!) Year
Apr 26, 2023
229. The Power of Follow-Up (and How To Do It) with Bethany George
Apr 19, 2023
228. Finding the Momentum for Your Content
Apr 12, 2023
227. Getting Past Financial Anxiety in Business with Mikelann Valterra
Apr 05, 2023
226. How Profit First Changed My Finances
Mar 29, 2023
225. Keep More Money in Your Business with Shannon Simmons
Mar 21, 2023
224. Monetizing Your Podcast: The Unrealistic, the Sleazy & the Go-Tos
Mar 15, 2023
223. Creating Curiosity on Other People’s Platforms with Nikki Rausch
Mar 08, 2023
222. Are You Fostering Trust in Your Business?
Mar 01, 2023
221. Taking Action on Leadership Development with Ayo Bamgbose
Feb 22, 2023
220. Why Content is SO Important Today
Feb 15, 2023
219. Podcast Guesting for Growth and Visibility with Julie Fry
Feb 08, 2023
218. What To Do About Your Marketing Imposter Syndrome
Feb 01, 2023
217. The Benefits of Simplifying Your Visibility with Lisa Benavidez
Jan 25, 2023
216. Keep Your Marketing Going, Even (Especially) in Growth
Jan 18, 2023
215. Building the Right Network for Business Growth with Cara Steinmann
Jan 11, 2023
214. The Marketing Piece Your Business is Missing
Jan 04, 2023
213. How to Create a Strategy for Your Content
Dec 28, 2022
212. How to Create a 90-Day Content Plan
Dec 21, 2022
211. How to Develop Your Content Ideas
Dec 14, 2022
210. Why Publish Podcast Episodes Year-Round?
Dec 07, 2022
209. Managing the Fatigue of Your Podcast & Business
Nov 30, 2022
208. How to Make the Most of Your Guest Episodes
Nov 23, 2022
207. Where to Find the Best Podcast Guests & How to Vet Them
Nov 16, 2022
206. Creating Your Podcast Intro & Outro
Nov 09, 2022
205. The Indirect Benefits of Podcasting
Nov 02, 2022
204. How to Leverage Podcast Reviews
Oct 26, 2022
203. How to Make a Shift in Your Podcast
Oct 19, 2022
202. Does My Podcast Need a Hiatus?
Oct 12, 2022
201. How to Make Your Podcast Work for You
Oct 05, 2022
200. Celebrating 200 Episodes & 3 Years of Podcasting
Sep 28, 2022
199. Measuring the Success of Your Podcast
Sep 21, 2022
198. Your Podcast: Self Produce or Hire it Out?
Sep 14, 2022
197. Top Ways to Promote Your Podcast
Sep 07, 2022
196. Finding Podcast Guests & Hosting Interviews
Aug 31, 2022
195. What Will You Podcast About?
Aug 24, 2022
194. What to Have Ready Before You Launch Your Podcast
Aug 17, 2022
193. Tools You Need for Your Podcast
Aug 10, 2022
192. Find Your Podcasting Voice
Aug 03, 2022
191. Before You Get Started Podcasting…
Jul 27, 2022
190. Engaging Your Audience with Quality Audio with Daniel Romeros
Jul 20, 2022
189. What to Do Before Hitting “Record” on Your Next Podcast Episode
Jul 13, 2022
188. Let’s Talk About Failing and Evolving with Dusty Weis
Jul 06, 2022
187. Using a Different Lens When Consuming Content
Jun 29, 2022
186. Flipping Time to Live (and Work) Your Best Life with Karen Briscoe
Jun 22, 2022
185. Why Podcasting Feels Hard…and What to Do About it
Jun 15, 2022
184. Nurturing Podcast Listeners Through Email Marketing with Bev Feldman
Jun 08, 2022
183. Why You Need Solo Episodes on Your Podcast
Jun 01, 2022
182. Getting Past the Fears and Self-Doubt of Podcasting with Diann Wingert
May 25, 2022
181. How to Be a Better Podcast Host
May 18, 2022
180. How Speaking Leads to Your Thought Leadership
May 11, 2022
179. How to Be a Better Podcast Guest
May 04, 2022
178. Say “No” to Failure With Digital Products and in Business with Monica Froese
Apr 27, 2022
177. Leveraging Other People’s Audiences & Putting it All Together
Apr 20, 2022
176: Smarter Content, More Exposure with Lisa Simone Richards
Apr 13, 2022
175: How to Use Social Media to Promote Your Podcast (or Not)
Apr 06, 2022
174: Your Website is Ready for a Refresh with Samantha Mabe
Mar 30, 2022
173: The Importance of Pillar Content in Your Business
Mar 23, 2022
172: Exploring the Woo in Your Business with Mary Williams
Mar 16, 2022
171: The When, What, and How of Nurturing Emails for Podcasters
Mar 09, 2022
170: Making the Most of Your Evergreen Summit
Mar 02, 2022
169: Engaging New Subscribers With Your Welcome Sequence
Feb 23, 2022
168: Mindfulness and Intention in Business with Lee Chaix McDonough
Feb 16, 2022
167: Two Tips for Podcasters to Grow Their Email List
Feb 09, 2022
166: Leaving the Launch Overwhelm Behind with TaVona Denise
Feb 02, 2022
165: What to do Before You Work on Your Content
Jan 26, 2022
164. Ignore the Haters & Gain Camera Confidence with Shana Yurko
Jan 19, 2022
163. The Art of Sharing Personal Content Online
Jan 12, 2022
162. Building Growth-Minded Relationships on LinkedIn with Karen Yankovich
Jan 05, 2022
161. Take Time Away from Business, Not Content
Dec 29, 2021
160. What does content marketing look like for you in 2022?
Dec 22, 2021
159. Knowing What’s Important for Better Decision-Making with Amber Hawley
Dec 15, 2021
158. Case Studies: Tying Pillar Content to Other Content
Dec 08, 2021
157. Branding in All Parts of Your Business with Mallika Malhotra
Dec 01, 2021
156. What to Do When Your Content Marketing Isn’t Working
Nov 24, 2021
155. The Hiring Tips You Need for 2022 with guest Shelli Warren
Nov 17, 2021
154. What You Need for Minimum Viable Content Marketing
Nov 10, 2021
153. Your To-Do List is Doing You No Favors with Mridu Parikh
Nov 03, 2021
152. How to Promote Your Opt-in for Better ROI
Oct 27, 2021
151. Talking About Hard Things and Staying On Brand with Lakesha Cole
Oct 20, 2021
150. What Opt-In Do You Need to Grow Your Business?
Oct 13, 2021
149. Making Quality Connections One Person at a Time with Amelia Roberts
Oct 06, 2021
148. Creating Brand Awareness Outside of the Blog
Sep 29, 2021
147. Finding Balance and Time in Content Systems and Tools with guest Melissa Morris
Sep 22, 2021
146. Takeaways and Learnings from 2 Years of Podcasting
Sep 13, 2021
145. Creating the Midlife (and Business) of Your Dreams with Carmen Reed-Gilkison and Deirdre Harter
Sep 06, 2021
144. 6 Reasons You Need to Ask Your Audience
Sep 02, 2021
143. Scale Your Service-Based Business with Digital Products with Destini Copp
Aug 30, 2021
142. How to Know What’s Next in Your Business with Liz Watson
Aug 23, 2021
141. Why You Need to be Able to Do the Grunt Work in Your Business
Aug 19, 2021
140. Getting in the Legal Know with Tania Shah
Aug 16, 2021
139. Letting Go of the Have-Tos and Shoulds in Your Business with Linsi Brownson
Aug 09, 2021
138. Know Your Zones of Genius for Content Ease
Aug 05, 2021
137. Creating Personality-Infused Copy with Tracie Kendziora
Aug 02, 2021
136. Creating Your Process, Strategically with Anne Hill
Jul 26, 2021
135. When Long-Term Content Planning Goes Wrong
Jul 22, 2021
134. They Ask, You Answer with Marcus Sheridan
Jul 19, 2021
133. Make Your Product Launch a Success with Tasha Booth
Jul 12, 2021
132. What is the Intent of Your Content?
Jul 08, 2021
131. Balancing Your Life and Business with Suzi Gray
Jul 05, 2021
130. Turning Content as an Accountability Tool into a Business with Paul Churchill
Jun 28, 2021
129. Mapping Out Your Unpredictable Content
Jun 24, 2021
128. Getting Reel About Instagram with Monica Monfre
Jun 21, 2021
127. Using Clubhouse in Your Business
Jun 14, 2021
126. Benefits of Batching Content
Jun 10, 2021
125. Building Your Team the Right Way with Jamie Van Cuyk
Jun 07, 2021
124. Leveraging Other People’s Audiences with Lisa Simone Richards
May 31, 2021
123. Behind the Scenes of The Content Experiment
May 27, 2021
122. Breaking the Rules in Your Business with Wendy Breakstone
May 24, 2021
121. Leveling Up Your Virtual Summit with Krista Miller
May 17, 2021
120. Knowing and Growing Your Client Journey
May 13, 2021
119. Enhancing Leadership Through Vulnerability with Wendy Ryan
May 10, 2021
118. Creating Meaningful Connections with Kathy Kasten
May 03, 2021
117. Surrounding Yourself with the Right People
Apr 29, 2021
116. Embodying Your Brand with Trish Taylor
Apr 26, 2021
115. Streamlining Your Online Summit with Jamie Boggeln
Apr 19, 2021
114. Doing Your Own Thing With Your Content
Apr 15, 2021
113. Putting the Spark in Your Brand with Terri Burke
Apr 12, 2021
112. Build Your Copywriting Muscle with Kate Doster
Apr 05, 2021
111. Lessons from Hosting a Summit
Apr 01, 2021
110. Developing Your Money Mindset with Emily King
Mar 29, 2021
109. Stepping Up Your Video Strategy with Holly Gillen
Mar 22, 2021
108. Using Data to Drive Content Creation with Jennifer Grayeb
Mar 13, 2021
107. Seducing Your Audience with Kristin Arilus
Mar 11, 2021
106: Creating Systems to Stay Sane in Your Business with Theresa Truong
Mar 08, 2021
105. Making the Most of Affiliate Marketing with Zoe Linda
Mar 04, 2021
104. Demystifying Search Engine Optimization with Megan Clarke
Mar 01, 2021
103. Maximizing Your Message with Maggie Frank-Hsu
Feb 27, 2021
102: Creating Email that Converts with Eman Ismail
Feb 25, 2021
101: The Power of Pinterest with Amber Peterson
Feb 22, 2021
100: The Content Experiment
Feb 18, 2021
099: Creating Quality Connections and Collaborations with Nicole Batey
Feb 15, 2021
098: The Lost Art of Handwritten Notes with David Wachs
Feb 13, 2021
097: How to Deliver Powerful Presentations with Mike Ganino
Feb 11, 2021
096: Clearing Digital Clutter with Dara Sklar
Feb 08, 2021
095: Cultivating Connection with Virtual Events with Emily Murnen
Feb 04, 2021
094: Using Messenger to Connect to Your Audience with Jenna Dancy
Feb 01, 2021
093: Using Live Video to Grow Connection with Alicia Henderson
Jan 30, 2021
092: Utilizing Media and Publicity in Your Business with Christina Nicholson
Jan 28, 2021
091: Video Isn’t About You with Marvin Flavien
Jan 25, 2021
090: Is Your Content Accessible to Everyone? with Erin Perkins
Jan 21, 2021
089: Making a Sale Isn’t the End with Desola Davis
Jan 18, 2021
088: Creating Your Own IKEA Funnel with Ryan Turner
Jan 14, 2021
087: Being True to Yourself in Business with Helen Tremethick
Jan 11, 2021
086: Using Facebook as a Tool for Your Business with Julia Jerg
Jan 07, 2021
085: Establishing a Podcast to Grow Your Business with Coach Chris
Jan 04, 2021
84. Why Content is Really One Big Experiment
Dec 31, 2020
083: Prepping for 2021 Without the Overwhelm
Dec 28, 2020
082: Making Business Work for YOU with Melissa Rose
Dec 21, 2020
081: Choosing the Right Social Platform for Your Biz
Dec 17, 2020
080: How to Use Instagram Imperfectly with Jillian O’Keefe
Dec 14, 2020
079: Leveraging Simple LinkedIn Strategies with Louise Brogan
Dec 07, 2020
078: Plan Your Content for 2021... Sort Of
Dec 03, 2020
077: Consistent Branding Across the Internet with Jessica Morrison
Nov 30, 2020
076: How to Plan Strategically for Uncertainty with Kim Dawson
Nov 23, 2020
075: Don’t Overthink Content and Just Do Something
Nov 19, 2020
074: Scale Your Impact and Income with a Course with Emily Walker
Nov 16, 2020
073: Repurposing Content for Maximum ROI with Amy Woods
Nov 09, 2020
072: A Word About Providing (and Buying) Services
Nov 05, 2020
071: Making Branding About More Than Your Logo with Katie Saunders
Nov 02, 2020
070: Know Your Personal & Biz Numbers with Keina Newell
Oct 26, 2020
069: Difference Between B2B and B2C Marketing
Oct 22, 2020
068: How to Market Your Product Business with Sue Monhait
Oct 19, 2020
067: Making Time for a Side Hustle with Kari Roberts
Oct 12, 2020
066: Nurturing Buyers After the Digital Product Sale
Oct 08, 2020
065: Growing Revenue with Digital Products with Eden Fried
Oct 05, 2020
064: Aligning Your Hires with Your Vision with Natalie Gingrich
Sep 28, 2020
063: Staying Inside Your Zones of Genius
Sep 24, 2020
062: Making the Most out of Virtual Events with Tiffany English
Sep 21, 2020
061: Take Care of Yourself and Your Business with Allison Jordan
Sep 14, 2020
060. What a Year of Podcasting Does to a Business Owner
Sep 10, 2020
059: Shift Your Mindset to Grow Your Business with Natalie Eckdahl
Sep 07, 2020
058: How to Make the Most of Your Day with Amber De La Garza
Aug 31, 2020
057: Make Your Content About Your Audience, Not You
Aug 27, 2020
056: Out of the Messy Middle to CEO with Racheal Cook
Aug 24, 2020
055: Gaining Visibility (and Income) Through Online Summits with Krista Miller
Aug 17, 2020
054: How You're Doing Visibility Wrong
Aug 13, 2020
053: How to Protect Your Business (the Right Way) with Braden Drake
Aug 10, 2020
052: Finding Your Deep Message with Lisa Princic
Aug 03, 2020
051: Why Client Journey Matters When Creating Content
Jul 30, 2020
050: How to Use Email Marketing in Your Business with Aleia Walker
Jul 27, 2020
049: The Power of Building a Content Strategy with Caitlin Faas
Jul 20, 2020
048: 3 Actions You Need for a Successful Content Strategy
Jul 13, 2020
047: Diversifying Your Brand Images Authentically with Christina Jones
Jul 06, 2020
046: How to Get Over Yourself with (the help of) Jaclyn Mellone
Jun 29, 2020
045: What Makes You Different from Your "Competition"?
Jun 22, 2020
044: Who Are You NOT to Lead with Kaylan Thompson
Jun 15, 2020
043: 5 Stories That Are Impacting Your Visibility
Jun 08, 2020
BONUS: Processing & Responding to Racial Injustice
Jun 06, 2020
042: Learning to Step into Your Greatness with Ginny Krauss
Jun 01, 2020
041: 7 Lessons in 7 Years of Business
May 25, 2020
040: Get Your Mindset Right and Trust Yourself with Sarah Walton
May 18, 2020
039: Using Downtime in Business to Your Advantage
May 11, 2020
038: Getting More Strategic in Your Business with Kristen Westcott
May 04, 2020
037: Top Visibility Investments for Your Business
Apr 27, 2020
036: How to Pitch a Podcast with Angie Trueblood
Apr 20, 2020
035: 8 Ways to Elevate Your Online Visibility
Apr 13, 2020
034: Speaking Your Story with Jessica Rasdall
Apr 06, 2020
033: The Role of Email in Your Content Strategy
Mar 30, 2020
032: Getting Your Content Noticed Through SEO with Meg Casebolt
Mar 23, 2020
BONUS: Business & Marketing in the Face of COVID-19
Mar 18, 2020
031: The 4 Most Important Parts of Your Content Strategy
Mar 16, 2020
030: How to Build Your Social Strategy with Andrea Jones
Mar 09, 2020
029: Why Your Content Isn’t Doing Its Job
Mar 02, 2020
028: Learn the Story Your Financials are Telling with Danielle Hayden
Feb 24, 2020
027: How to Raise Your Prices Strategically
Feb 17, 2020
026: Transitioning from Educator to Content Creator
Feb 10, 2020
025: Why You Don't Have to Be in All the Places
Feb 03, 2020
024: Why You Need a Book to Market Your Business
Jan 27, 2020
023: Are You Answering Your Audience (Book Talk)
Jan 20, 2020
022: Mastering the Art of Relationship Selling with Nikki Rausch
Jan 13, 2020
021: How to Improve Your Reputation Right Now
Jan 06, 2020