The 8-Figure Product CEO
By Luke Peters
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Category: Entrepreneurship
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Episodes: 154
Description
Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand.
The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors.
You'll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.
| Episode | Date |
|---|---|
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AI for NetSuite: How Josh LaSov Is Building NetSuite-Enabled AI for Finance Teams
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Feb 10, 2026 |
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Your KPIs Are Lying to You: The CEO Metric That Actually Creates Value
|
Feb 03, 2026 |
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From Scientist to Startup CEO: Dr. Anita Sengupta, Hydroplane, and the Real Path to Hydrogen Fuel-Cell Commercialization
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Jan 13, 2026 |
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Small Business Turnaround Playbook: Inside a Fractional CMO's Growth System
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Jan 06, 2026 |
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From Zero Revenue to First Plant: How Evrnu Raised $35M in Hard-Tech Capital
|
Dec 30, 2025 |
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Husband and Wife Co-founders Built a 9-Figure Cocktail Brand from Scratch – Carbliss
|
Dec 23, 2025 |
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How to Build a 2026 Budget That Actually Works: Eight Areas Most CEOs Miss
|
Dec 17, 2025 |
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Fixing a Losing Business: The First 90 Days of a Real Consumer Brand Turnaround
|
Dec 10, 2025 |
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When Payroll Eats the Business: Inside a Mid-Market Consumer Products Turnaround
|
Dec 05, 2025 |
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How to Grow Past $10 Million in Sales with a Fractional VP of Sales
|
Nov 18, 2025 |
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How to Turn a Hobby into a Million-Dollar Business
|
Nov 11, 2025 |
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New Product Development - 5 Secrets from a Billion-Dollar President
|
Nov 04, 2025 |
|
EPIC Whiskey Branding that Led to a Business Sale
|
Oct 28, 2025 |
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Turning a Sleep Idea Into a Patent-Protected $10M+ Brand — With No Funding
|
Oct 21, 2025 |
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How to Find Product-Market Fit on a Startup
|
Oct 14, 2025 |
|
Should You Outsource Your Supply Chain? Here's What Happens If You Get It Wrong
|
Oct 07, 2025 |
|
How to Make the Startup Grind Work – The Small Business CEO Roadmap
|
Sep 30, 2025 |
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From Family Business to $100M+ Sales: Randy Covington on Building a Legacy Brand
|
Sep 23, 2025 |
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From Flipping 100+ Homes to Building a 7-Figure Empire (with Credit)
|
Sep 16, 2025 |
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Bootstrapping to $400M: How Jim Estill Built Danby Appliances Without Outside Capital
|
Sep 09, 2025 |
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The Legal Levers Behind a Successful Exit
|
Sep 02, 2025 |
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Why EOS Fails: What Great Leadership Teams Do Differently
|
Aug 26, 2025 |
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How Michael Londo Built a $60K Product Business—Without Going DTC
|
Aug 19, 2025 |
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How Leah Garcia Scaled a Biotech Beauty Brand to $20M—Solo
|
Aug 12, 2025 |
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Building Leadership Teams That Actually Care – Small Business Insights
|
Aug 05, 2025 |
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How Keith Bearden Acquired a Premium CPG Brand—and What Every CEO Should Know About PE Deals
|
Jul 29, 2025 |
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From Cashflow Crunch to Private Equity Sale: Andrew Kamholz's 20-Year Build in Precision Manufacturing
|
Jul 22, 2025 |
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From Wellness to Wholesale: How Ashlee Foy Grew a $15M Health Brand
|
Jul 15, 2025 |
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Bootstrapping Battery Tech in the U.S. — Adam Black on Solving the E-Bike Problem
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Jul 08, 2025 |
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Tariff Survival Tactics — How to Protect Margins and Navigate U.S. Trade Policy with Luke Peters
|
Jul 03, 2025 |
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From Startup to $50M Exit — How Mark Fackler Built, Sold, and Now Coaches CEOs
|
Jul 01, 2025 |
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Tariffs, Supply Chains, and Scaling Furniture: How Jason Shefrin Navigates Global Headwinds
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Jun 24, 2025 |
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What Private Equity Wants — Inside the Mind of a Deal Maker with Kirk Michie
|
Jun 17, 2025 |
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How to Win in AI and Stay Close to Customers — With 3x Founder Eli Portnoy
|
Jun 10, 2025 |
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How Performance Consulting Helps CEOs Scale Faster with Brad Lee
|
Jun 03, 2025 |
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Hiring That Drives Results — How to Build a Talent-First Business with Corey Harlock
|
May 27, 2025 |
|
Building Products in America — How Elliot Benitez is Reshaping Manufacturing with Nuni Toaster
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May 20, 2025 |
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Launching a Premium Sports Drink Brand — Inside Saps Original with Jordan Wilson
|
May 13, 2025 |
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How a Third-Generation Family Business Scaled Past $100M — Featuring Steve Sheinkopf
|
May 06, 2025 |
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From $7M to $280M — How Whisker Scaled Smart with Jacob Zuppke
|
Apr 22, 2025 |
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The New Cold War? What Tariffs Really Mean for U.S. Businesses
|
Apr 17, 2025 |
|
Selling the World's First Privacy Company — Featuring Lance Cottrell
|
Apr 15, 2025 |
|
Inbound vs. Outbound: Why Most SMBs Are Leaving Growth on the Table
|
Apr 10, 2025 |
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High Payoff Activities: What CEOs Should Really Be Working On
|
Apr 08, 2025 |
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Margin Expansion: The Overlooked Key to Selling Your Business for More
|
Apr 03, 2025 |
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What Are You Tracking? Why Most CEOs Measure the Wrong Things
|
Apr 02, 2025 |
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Now's the Time to Hire: Why Downturns Are Gold for Finding Talent
|
Mar 28, 2025 |
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How to Lead Through Uncertainty: A CEO's Take on Hard Times
|
Mar 25, 2025 |
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Your Margins Are Too Low! Here's How to Fix Them Fast
|
Mar 20, 2025 |
|
9 Steps to Make your Business an Irresistible Investment Opportunity
|
Mar 18, 2025 |
|
Reverse Logistics & Returns Management with Paul Adamson from ARC EP101
|
Oct 15, 2021 |
|
Amazon 3P Marketplace Strategy with John Holby EP 100
|
Jun 18, 2021 |
|
Supply Chain Shipping Madness & Section 301 Tariff Exclusion Update – Mark Adkison EP99
|
Jun 11, 2021 |
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The Underdog Philosophy for Business Excellence-Atul Vir Ep98
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Jun 04, 2021 |
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Launching A Technology Product with Community Building - Helen Thomas Ep97
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May 28, 2021 |
|
How to Triple Your Amazon Sales - Brian Beck Ep96
|
May 21, 2021 |
|
Making a 3 year Business Growth Strategy Plan – 3HAG - Shannon Susko Ep95
|
May 14, 2021 |
|
Selling your Amazon Product Business - Sarah Dajani Ep94
|
May 07, 2021 |
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Built to Sell: How to Exit with Private Equity- Sean Belnick Ep93
|
Apr 30, 2021 |
|
Amazon 1P vs 3P selling secrets and strategy ideas – Dr. Robin Gaster Ep92
|
Apr 23, 2021 |
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Leadership Lessons and Pivoting for Growth– Jim Schleckser Ep91
|
Apr 16, 2021 |
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How Malcolm Fontier learned from a failed business to build a brand focused business – Malcom Fontier Ep79
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Apr 13, 2021 |
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Coming to America: How International Companies Can Enter The USA Market- Fernando Cariello Ep89
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Apr 02, 2021 |
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Commodity price increase & USA Made Commando Lock - Matt Damman Ep88
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Mar 26, 2021 |
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Moving from Amazon Vendor Central to Amazon Seller Central Ken Kline Ep87
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Mar 19, 2021 |
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How Dansons Family Business Managed 40% Growth – Jeff Thiessen EP86
|
Mar 12, 2021 |
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How to Successfully Turnaround A Failing Business- Andy Bailen Ep85
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Mar 05, 2021 |
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From Chocolate to Wine – Business Turnaround Secrets – Joe Fisch EP84
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Feb 26, 2021 |
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Using Customer Product Reviews to Guide Your Business Strategy- Patricia Osorio Ep83
|
Feb 19, 2021 |
|
How to Develop an MVP and Raise Capital for a Startup- Lauren Picasso Ep82
|
Feb 12, 2021 |
|
4 Common Marketing Mistakes – Brad Horowitz EP81
|
Feb 05, 2021 |
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How to Build, Scale, And Sell Your Business- Chris Giles Ep80
|
Jan 29, 2021 |
|
How Malcolm Fontier learned from a failed business to build a brand focused business – Malcom Fontier Ep79
|
Jan 22, 2021 |
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The Digital Content Marketing Strategy Playbook with Bernard Huang EP78
|
Jan 15, 2021 |
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Moving your Product Manufacturing to Mexico – BRH2 Plastics – Ryan Fernandez EP77
|
Jan 08, 2021 |
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Launching a DTC Digitally Native Brand from Scratch – Gekks - Christian and Justin Arquilla Ep76
|
Jan 01, 2021 |
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Sales Team Management Secrets and Leadership Lessons – Bridget Lasda EP75
|
Dec 25, 2020 |
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The Amazon Recipe for Business Growth - Jamin Arvig Ep 74
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Dec 18, 2020 |
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The 4Cs Of Influencer Marketing Strategy for Brand Building -Patrick Lynch Ep73
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Dec 11, 2020 |
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How a passion for cooking became the Abbio Cookware D2C Brand - Jonathan Wahl EP72
|
Dec 04, 2020 |
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From Single Mom to Building Massive Growth with Packit Freezable Lunch Bags – Melissa Kieling EP71
|
Nov 27, 2020 |
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The Art of Social Media Influencer Marketing- Justin Blaney Ep70
|
Nov 20, 2020 |
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Buy, Don't Build A Company- With Serial Entrepreneur - Roland Frasier Ep69
|
Nov 13, 2020 |
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Building Your Own Global Company After 22 Years As An Executive – Bill Endres Ep68
|
Nov 06, 2020 |
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Stock Market Analysis – Before And After The 2020 Election - Bryan Piskorowski Ep67
|
Oct 30, 2020 |
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How to Build A D2C Website business that works - Kevin Urrutia Ep66
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Oct 23, 2020 |
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From Startup to Global Leader - The Legacy Companies – Neal Asbury EP65
|
Oct 16, 2020 |
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Bootstrapping Business | Listening to Customers | Email List Building - Rytis Lauris EP64
|
Oct 09, 2020 |
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The American Made Commando Lock Story - Matt Damman - EP63
|
Oct 02, 2020 |
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How This Venture Capitalist Investor Grows Companies from 1 to 100 million - Mark Thomann Ep 62
|
Sep 25, 2020 |
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Brand Storytelling | Connecting With Customers - Ed Lynes EP 61
|
Sep 18, 2020 |
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Using IP to Unlock A Huge Market - Smart Home Water Leak Detection– Larry Beger EP 60
|
Sep 11, 2020 |
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Crowdfunding for startups using kickstarter for product launches- Adam Craft EP 59
|
Sep 04, 2020 |
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Customer-focused product development process with a distributed team - Shauna Lagatol Ep 58
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Aug 28, 2020 |
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Product Launches Plans & the Ultimate Retail Buyer Strategy– Julie Walker EP 57
|
Aug 21, 2020 |
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First Generation Immigrant Builds A Massive Home Decor Brand -Jenny Zhu Ep 56
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Aug 14, 2020 |
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How CPG Brands can Grow & Find Investors Now- Jeff Grogg- Ep 55
|
Aug 07, 2020 |
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How Bartesian Retained IP, Built a Lean Team and Outsourced Sales & Distribution - Ryan Close- EP 54
|
Jul 31, 2020 |
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Rapid growth from 5 Business Acquisitions & eCommerce Growth during COVID – Steve Greenspon - EP 53
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Jul 24, 2020 |
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Niche Made To Order Products & Leveraging Oprah's Favorite Things List - Kim Strassner - EP 52
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Jul 17, 2020 |
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How to Bootstrap and Build a Lasting Company - Steven Hong - EP51
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Jul 10, 2020 |
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Chicken Health & Egg Farm Secrets – John Brunnquell – EP50
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Jul 03, 2020 |
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Female CEO of 3 Niche D2C Brands - PE investor backed - Alix James - EP49
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Jun 26, 2020 |
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The Amazon alternative that protects your brand - Jules Pieri – EP48
|
Jun 19, 2020 |
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Disruptive Brand Marketing From A Consumer Lens – Hannah Robbins – EP47
|
Jun 12, 2020 |
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PPP Loan Forgiveness & making the most of the Cares act for businesses – Frank Kaufman – Moss Adams - EP 46
|
Jun 05, 2020 |
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Corporate Gifting and Employee Appreciation During COVID-19 – Tom Romine - EP45
|
Jun 04, 2020 |
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How to negotiate with your Target and Walmart Buyer and leverage your power – Daniel Duty – EP44
|
May 29, 2020 |
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How a Husband and Wife Team Sold Their House to Build A Startup. Then The COVID19 virus Hit – Karina Rabin – EP43
|
May 22, 2020 |
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China Supply Chain & OEM Manufacturing – protect your brand and stay competitive globally - Bruce Kaminstein - EP42
|
May 15, 2020 |
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How Newton Baby bootstrapped to profitability with performance based marketing – Aaron Zagha - EP41
|
May 08, 2020 |
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Great CEOs are lazy- Remove kinks in your business - Jim Schleckser - EP40
|
May 01, 2020 |
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Coronavirus & women-owned businesses plus the best time to Negotiate in China is NOW – Mei Xu – EP39
|
Apr 24, 2020 |
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COVID-19 Cash Flow Runway Plan & Forecasting: Strategic Planning Process - Shannon Susko 3HAG Way Author - EP38
|
Apr 17, 2020 |
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Importance of digitalization of your sales strategy and personalized marketing during the COVID-19 pandemic - Jean-Philippe Persico - EP37
|
Apr 10, 2020 |
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COVID-19 & Small Business cashflow, Inventory Planning, Ecommerce Trends, and future supply chains - EP36
|
Apr 09, 2020 |
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How to strengthen customer relationships and maintain a strong brand through a pandemic - Kevin Walker - EP35
|
Apr 03, 2020 |
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CPG sales opportunities in Latin America and digital marketing strategies for a global marketplace - Catalina Moscoso - EP34
|
Mar 27, 2020 |
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Coronavirus effects on Walmart's supply chain — Amazon and Walmart account management - Scott Bowman - EP33
|
Mar 20, 2020 |
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PhD Virologist talks China Coronavirus precautions and health advice – Vishal Khairnar - EP32
|
Mar 13, 2020 |
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Demand generation digital marketing strategies and the value of pretesting products before a new product launch - Helen Fu - EP31
|
Mar 06, 2020 |
|
Amazon account management - new product launches - supply chain management - John Holby - EP30
|
Feb 28, 2020 |
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New product launch formula and the Danby Appliance purchase and digital growth story – Jim Estill – EP29
|
Feb 21, 2020 |
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Housewares gender gap and succeeding in sales as a woman in a male dominated industry - Global Amici - EP28
|
Feb 14, 2020 |
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What is the coronavirus? A Virologist talks infection rate, treatment options, travel precautions and Supply Chain delays – Dr. Marylou Gibson – EP27
|
Feb 07, 2020 |
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How the Father Daughter Duo of The Companion Group utilizes private label & patent protection to avoid channel conflict – Leah Belzer-Adams – EP26
|
Jan 31, 2020 |
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The 13 Billion Dollar Industry – Marketing and sales for the Builder, Architectural, and Home Design Sales Channels – Premier Group – EP25
|
Jan 24, 2020 |
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Sell into Walmart, TJX, Costco, and others – CPG Marketing Strategies - get on shelves, and stay there - EP24 – Chris Rebsamen
|
Jan 17, 2020 |
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How Dansons innovative Wood Pellet Grills aggressively grew it from 12 to 200 staff in multiple distribution centers in 5 years - Jeff Thiessen - EP23
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Jan 10, 2020 |
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Hacking Growth: Insights Driven Content Marketing Strategy & The Power of Customer Profiles - Coravin - Yvethe Tyszka – EP22
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Jan 03, 2020 |
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Product Information Management (PIM) the Salsify way – streamline product launches & enhance content with aggregated analytics - Jason Purcell EP21
|
Dec 31, 2019 |
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How VHC Brands rose from the ashes and was shipping 10 days after a business destroying fire – Home Textile Industry & ERP Insights – Product Launch Strategies for 6,000 SKUs – Ken Kline - EP20
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Dec 20, 2019 |
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Lowe's - How to pitch products, get In-store, and drive sales – Merchandise Services Team & other improvements made over the last year – EP19
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Dec 13, 2019 |
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How ZLINE enforces MAP, manages channel and brand conflict and builds Customer Loyalty to Win Page 1 of Search Results — Galen Bradford, CMO ZLINE Kitchen and Bath – EP18
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Dec 06, 2019 |
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Inspired Home Show and IHA Rebrand - What makes a vendor successful at the International Home + Housewares Show? - Best Practices, Events & Booth Location - EP17
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Nov 29, 2019 |
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Promotional Products Industry Insights –Importance of Design Patents, Investor Partnerships, and made in the USA products – Mike Watts, CEO of LoveHandle – EP16
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Nov 22, 2019 |
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How Tim Case founded BakerStone and scaled the business internationally, but then lost ownership control and what he learned - EP15
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Nov 15, 2019 |
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Home Depot Vendor Summit Takeaways – HD Online E-Commerce Sales - Geotargeting, Earnings, Sponsored Advertising, and Compliance - EP14
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Nov 08, 2019 |
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EP8: How to Increase the Valuation of Your Consumer Product Company | Mark Dufilho, Managing Director, Houlihan Lokey's Inc.
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Nov 07, 2019 |
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Amazon IP Accelerator – Protect your business trademarks & learn how to increase the value of your business with patents & IP from Tina Loza - EP13
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Nov 01, 2019 |
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Turn customers into influencer marketers with Neel Grover, Founder of Indi.com and past CEO of Buy.com - EP12
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Oct 25, 2019 |
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Home Depot Sponsored Product Ad Campaigns - Making the Most of your Marketing Spend - What to Expect from the new PromoteIQ Platform - EP11
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Oct 18, 2019 |
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EP10: Amazon: Selling Strategies to Achieve Massive Growth, A Deep Dive on Reviews, and Advice on How to Combat Margin Erosion | Brian Beck, Managing Partner of Enceiba
|
Oct 11, 2019 |
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EP9: Growing sales from Independent stores, to Home Depot, Amazon, and other big box retailers, stories from sourcing products in Europe, and surviving Tariffs with global brand expansion | Atul Vir, CEO of Equator Advanced Appliances
|
Oct 04, 2019 |
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EP6: Tariff Price Increases – From Product Supply Chain to Retail Customers; How to Get Your Price Increase and Become Whole
|
Sep 30, 2019 |
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EP8: How to Increase the Valuation of Your Consumer Product Company | Mark Dufilho, Managing Director, Houlihan Lokey's Inc.
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Sep 27, 2019 |
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EP7: How to grow your online sales + Tariff pricing strategies | Jamie Libregts, Direct of Sales and Marketing at Reliable Company
|
Sep 20, 2019 |
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EP6: Tariff Price Increases – From Product Supply Chain to Retail Customers; How to Get Your Price Increase and Become Whole
|
Sep 17, 2019 |
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EP5: How to Sell on Wayfair + Best Sponsor Ad Practices | Host Luke Peters, President & CEO of Retail Band (Solo)
|
Sep 13, 2019 |
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EP4: How to Survive China Tariffs + Best Product Launch Practices | Paul Cosaro, CEO of Picnic Time
|
Sep 03, 2019 |
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EP3: How to Sell on Lowe's Digital Platform + Online Sales Growth Tactics | Brandon Schmidt, eCommerce Account Manager of VCP
|
Aug 30, 2019 |
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EP2: How to Globally Expand Your Brand + Solutions to China Tariff Channel Conflicts | Jim Hyman, CEO & Chairman of Hyman Inc.
|
Aug 28, 2019 |
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EP1: How to Market Your Small Business + Benefits of YouTube Influencers | Andrew Stephenson, VP of Marketing at Newair®
|
Aug 23, 2019 |
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Introduction to the Page 1 Podcast with Luke Peters
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Aug 23, 2019 |