Higher Ed Pulse
By Mallory Willsea
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Episodes: 591
Description
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.
That’s why every Monday, we break down what actually matters — fast, clear, and to the point.
Want to sound like the smartest person in the room? You’re in the right place.
Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.
| Episode | Date |
|---|---|
|
Enrollify 2025 Hall of Fame: Marina Cooper
|
Dec 12, 2025 |
|
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook — Pt. 2
|
Dec 11, 2025 |
|
Enrollify 2025 Hall of Fame: Sarah Russell
|
Dec 09, 2025 |
|
AI According to an 8-Year-Old — Part 1
|
Dec 08, 2025 |
|
Enrollify 2025 Hall of Fame: Carrie Pitts-Densmore
|
Dec 05, 2025 |
|
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook — Pt. 1
|
Dec 04, 2025 |
|
Enrollify 2025 Hall of Fame: Faton Sopa
|
Dec 02, 2025 |
|
The Enrollify Clubhouse: AMA’s Spiciest Panel
|
Dec 01, 2025 |
|
If Broadway Can Do It, So Can You
|
Nov 24, 2025 |
|
Pulse Check: First Movers — Part 3
|
Nov 20, 2025 |
|
A Four-Step Framework for Testing Your College Website
|
Nov 17, 2025 |
|
Pulse Check: First Movers — Part 2
|
Nov 13, 2025 |
|
Live at AMA: How Community, AI Curiosity, and Team Bonding Shape Leadership
|
Nov 12, 2025 |
|
Live at AMA: Career Pivots and Marketplace Clues
|
Nov 11, 2025 |
|
Live at AMA: Take Back Control of Your AI Reputation
|
Nov 10, 2025 |
|
Live at AMA: How to Make the Most of Your First Higher Ed Conference
|
Nov 10, 2025 |
|
Taste > AI Tools
|
Nov 10, 2025 |
|
Pulse Check: First Movers — Part 1
|
Nov 06, 2025 |
|
Featherstone University: The Campaign Higher Ed Can’t Stop Talking About
|
Nov 03, 2025 |
|
Pulse Check: High School to Higher Ed III (2025) — Part 3
|
Oct 30, 2025 |
|
Live at ASU's Agentic AI and the Student Experience: How AI Tools Are Powering More Accessible and Scalable Higher Education
|
Oct 29, 2025 |
|
Why an AI Critic Joined a Tech Company
|
Oct 27, 2025 |
|
Pulse Check: High School to Higher Ed III (2025) — Part 2
|
Oct 23, 2025 |
|
A College Senior’s Hot Takes on AI + the Nonprofit He’s Building
|
Oct 20, 2025 |
|
Pulse Check: High School to Higher Ed III (2025) — Part 1
|
Oct 16, 2025 |
|
Best of Conference: The Red Stapler Session on AI Search & Zero-Click Discovery
|
Oct 13, 2025 |
|
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 4
|
Oct 09, 2025 |
|
OpenAI’s New Data Shows How We Really Use ChatGPT
|
Oct 06, 2025 |
|
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 3
|
Oct 02, 2025 |
|
From Hurricane to Recovery: Reflections One Year After Hurricane Helene
|
Sep 29, 2025 |
|
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 2
|
Sep 25, 2025 |
|
Live at PRIMA: Convenience is Close to Conversion
|
Sep 24, 2025 |
|
Is College Still Worth It?
|
Sep 22, 2025 |
|
Pulse Check: AI Arms Race: Navigating Leadership in the Agentic Admissions AI Era — Part 1
|
Sep 18, 2025 |
|
What the AI News Headlines Aren’t Telling You
|
Sep 15, 2025 |
|
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 5
|
Sep 11, 2025 |
|
How a Web Strategist Experiments with AI: Lessons from 20 Years in Higher Ed Digital
|
Sep 08, 2025 |
|
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 4
|
Sep 04, 2025 |
|
The Hidden Career Path for MarComm Leaders
|
Sep 01, 2025 |
|
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 3
|
Aug 28, 2025 |
|
The Omnichannel Student: How Search Really Works in 2025
|
Aug 25, 2025 |
|
Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 2
|
Aug 21, 2025 |
|
Adopt or Be Forgotten: The Peer Pressure Problem
|
Aug 18, 2025 |
|
Pulse Check: Advancement Amplified: The IA MarCom Shift - Part 1
|
Aug 14, 2025 |
|
Invest in AI Upskilling or Lose Staff
|
Aug 11, 2025 |
|
Pulse Check: Ctrl + Create: AI for Creatives — Part 5
|
Aug 07, 2025 |
|
Inside the 2025 AI Search Trends Report
|
Aug 04, 2025 |
|
Pulse Check: Ctrl + Create: AI for Creatives — Part 4
|
Jul 31, 2025 |
|
Tech, Talent, and the Future of Work
|
Jul 28, 2025 |
|
Pulse Check: Ctrl + Create: AI for Creatives — Part 3
|
Jul 24, 2025 |
|
Innovation Starts With Understanding
|
Jul 21, 2025 |
|
Pulse Check: Ctrl + Create: AI for Creatives — Part 2
|
Jul 17, 2025 |
|
Live at the CASE Summit: Why Stories Still Matter: Connecting Emotion to Impact in Enrollment and Advancement
|
Jul 16, 2025 |
|
What Higher Ed Can Learn from AI Startups — Part 2
|
Jul 14, 2025 |
|
Pulse Check: Ctrl + Create: AI for Creatives — Part 1
|
Jul 10, 2025 |
|
Live at Engage Summit 2025: A Real Talk on Scaling AI in Higher Ed
|
Jul 09, 2025 |
|
Live at Engage Summit 2025: How Higher Ed Leaders Can Use AI to Empower, Not Overwhelm, Their Teams
|
Jul 07, 2025 |
|
What Higher Ed Can Learn from AI Startups — Part 1
|
Jul 07, 2025 |
|
Live at Engage Summit 2025: How One Higher Ed Newcomer Found Her Voice at Engage 2025
|
Jul 03, 2025 |
|
Pulse Check: The Culture Code: Leading with Diversity — Part 5
|
Jul 03, 2025 |
|
Live at Engage Summit 2025: AI, Change Management, and Leadership Strategy in Higher Ed
|
Jul 02, 2025 |
|
Live at Engage Summit 2025: Why It’s Okay Not to Know Everything About AI Yet
|
Jul 02, 2025 |
|
Live at Engage Summit 2025: Student Success Starts with Smarter Knowledge Bases
|
Jul 01, 2025 |
|
Live at Engage Summit 2025: Using Narrative Intelligence to Spot the Stories That Matter
|
Jul 01, 2025 |
|
Live at Engage Summit 2025: Leading Culture Change Through AI
|
Jun 30, 2025 |
|
Can AI Help Rebuild Trust in International Enrollment?
|
Jun 30, 2025 |
|
Live at Engage Summit 2025: Ethical AI in Higher Education
|
Jun 26, 2025 |
|
Pulse Check: The Culture Code: Leading with Diversity — Part 4
|
Jun 26, 2025 |
|
Washington’s Marching Orders for Higher Ed
|
Jun 23, 2025 |
|
Pulse Check: The Culture Code: Leading with Diversity — Part 3
|
Jun 19, 2025 |
|
Does Zero Click Mean Zero Control in the Age of AI?
|
Jun 16, 2025 |
|
Pulse Check: The Culture Code: Leading with Diversity — Part 2
|
Jun 12, 2025 |
|
Catching Up with Seth Odell
|
Jun 09, 2025 |
|
Pulse Check: The Culture Code: Leading with Diversity — Part 1
|
Jun 05, 2025 |
|
Is Your College Showing Up in AI Search?
|
Jun 02, 2025 |
|
Pulse Check: High School to Higher Ed II (2025) — Part 3
|
May 29, 2025 |
|
Is Meta’s AI Rewriting the Future of Advertising?
|
May 26, 2025 |
|
Pulse Check: High School to Higher Ed II (2025) — Part 2
|
May 22, 2025 |
|
Inside the 2025 CIO Survey: Only 11% Have an AI Strategy
|
May 19, 2025 |
|
Pulse Check: High School to Higher Ed II (2025) — Part 1
|
May 15, 2025 |
|
The AI Layoffs Are Here
|
May 12, 2025 |
|
Behind the Agenda: What's Hot at Engage 2025
|
May 08, 2025 |
|
What DC’s AI Executive Order Means for Higher Ed
|
May 05, 2025 |
|
Pulse Check: Marketing Truths — Part 2
|
May 01, 2025 |
|
What High School Seniors Really Think About AI
|
Apr 28, 2025 |
|
Pulse Check: Marketing Truths — Part 1
|
Apr 24, 2025 |
|
The Rise of the AI Teammate
|
Apr 21, 2025 |
|
Pulse Check: Practical AI Integration: How to Get Started — Part 3
|
Apr 17, 2025 |
|
Style Theft at Scale: AI and the Fight for Creative Integrity
|
Apr 14, 2025 |
|
Pulse Check: Practical AI Integration: How to Get Started — Part 2
|
Apr 10, 2025 |
|
Knowledge Is Free. Is Higher Ed Still Worth It?
|
Apr 07, 2025 |
|
Pulse Check: Practical AI Integration: How to Get Started — Part 1
|
Apr 03, 2025 |
|
We Called It Cheating. Now It’s an AI Strategy
|
Mar 31, 2025 |
|
Pulse Check: Advancement Amplified: AI for IA — Part 5
|
Mar 27, 2025 |
|
Predicting Brackets and Burnout: What AI Can (and Can’t) Do
|
Mar 24, 2025 |
|
Pulse Check: Advancement Amplified: AI for IA — Part 4
|
Mar 20, 2025 |
|
Why This AI Merger Won’t Work
|
Mar 17, 2025 |
|
Pulse Check: Advancement Amplified: AI for IA — Part 3
|
Mar 13, 2025 |
|
Passing the Mic: The Next Evolution of Higher Ed Pulse
|
Mar 10, 2025 |
|
Pulse Check: Advancement Amplified: AI for IA — Part 2
|
Mar 06, 2025 |
|
Making the Case for your FY26 Budget
|
Mar 03, 2025 |
|
Pulse Check: Advancement Amplified: AI for IA — Part 1
|
Feb 27, 2025 |
|
Can AI Save Higher Ed from Burnout?
|
Feb 24, 2025 |
|
Pulse Check: Strategic Storytelling — Part 5
|
Feb 20, 2025 |
|
Pulse Check: Strategic Storytelling — Part 4
|
Feb 13, 2025 |
|
The Books That Changed How We Lead
|
Feb 10, 2025 |
|
Pulse Check: Strategic Storytelling — Part 3
|
Feb 06, 2025 |
|
The ROI Reality Check: What Students and Families Actually Care About in 2025
|
Feb 03, 2025 |
|
Pulse Check: Strategic Storytelling — Part 2
|
Jan 30, 2025 |
|
AI as Higher Ed’s Crisis Compass: Does It Build Resilience or Expose Gaps
|
Jan 27, 2025 |
|
Pulse Check: Strategic Storytelling — Part 1
|
Jan 23, 2025 |
|
The Role of Storytelling in Shaping Institutional Identity
|
Jan 20, 2025 |
|
Pulse Check: What We’re Learning About Leadership (and Ourselves) — Part 3
|
Jan 16, 2025 |
|
New Year, New Who?
|
Jan 13, 2025 |
|
Pulse Check: What We’re Learning About Leadership (and Ourselves) — Part 2
|
Jan 09, 2025 |
|
Can Higher Ed Handle AI Responsibly?
|
Jan 06, 2025 |
|
Pulse Check: What We’re Learning About Leadership (and Ourselves) — Part 1
|
Jan 02, 2025 |
|
2024 Hall of Fame: Tina Miller
|
Dec 31, 2024 |
|
2024 Hall of Fame: Jon-Stephen Stansel
|
Dec 30, 2024 |
|
2024 Hall of Fame: Kin Sajpal
|
Dec 26, 2024 |
|
2024 Hall of Fame: Claire Brady
|
Dec 24, 2024 |
|
Our Favorite Episodes of 2024
|
Dec 23, 2024 |
|
2024 Hall of Fame: Joshua Charles
|
Dec 20, 2024 |
|
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 6
|
Dec 19, 2024 |
|
2024 Hall of Fame: Bart Caylor
|
Dec 18, 2024 |
|
2024 Hall of Fame: Devin Purgason
|
Dec 17, 2024 |
|
The “Invisible” Student: Addressing Equity in Recruitment and Retention
|
Dec 16, 2024 |
|
2024 Hall of Fame: Mickey Baines
|
Dec 13, 2024 |
|
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 5
|
Dec 12, 2024 |
|
2024 Hall of Fame: Dr. Nick Ladany
|
Dec 11, 2024 |
|
2024 Hall of Fame: Dr. Janet Spriggs
|
Dec 10, 2024 |
|
Live at AMA: Why AI Isn’t Mainstream in Higher Ed Yet (and How to Change That)
|
Dec 09, 2024 |
|
2025 Predictions for Higher Ed
|
Dec 09, 2024 |
|
Live at AMA: The Power of Student-Driven Content
|
Dec 06, 2024 |
|
Live at AMA: AI as Your Marketing Sidekick
|
Dec 06, 2024 |
|
Live at AMA: The Future of MarCom Efficiency Starts with AI
|
Dec 05, 2024 |
|
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 4
|
Dec 05, 2024 |
|
Live at AMA: ASU’s AI Adoption Playbook
|
Dec 04, 2024 |
|
Live at AMA: Marketing Lessons from AMA 2024
|
Dec 04, 2024 |
|
Live at AMA: Tackling Higher Ed’s Perception Problem
|
Dec 03, 2024 |
|
The Year That Changed Everything: 2024 in Higher Ed
|
Dec 02, 2024 |
|
Live at AMA: Overcoming Fear and Embracing AI
|
Nov 25, 2024 |
|
Confidence, Connections, and Cultivating Community
|
Nov 25, 2024 |
|
Live at AMA: The Power of AI in Your Admissions Funnel
|
Nov 22, 2024 |
|
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 3
|
Nov 21, 2024 |
|
Live at AMA: Lessons Higher Ed Can Learn from Lego and Crayola
|
Nov 20, 2024 |
|
Live at AMA: Why Your University Website Needs AI
|
Nov 19, 2024 |
|
State of the State
|
Nov 18, 2024 |
|
Live at AMA: Building a Brand on a Budget
|
Nov 14, 2024 |
|
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 2
|
Nov 14, 2024 |
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Live at AMA: AI’s Role in Smarter KPIs
|
Nov 13, 2024 |
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Live at AMA: Live at AMA: Empowering Advancement Marketing Through AI
|
Nov 12, 2024 |
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Live at AMA: It’s About Impact
|
Nov 11, 2024 |
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Why We're Here
|
Nov 11, 2024 |
|
Reclaiming Free Speech, Democracy, and Discourse on Campus in America Post Election 2024 — Part 1
|
Nov 07, 2024 |
|
The Resilient Leader: Building Mental Toughness in Uncertain Times
|
Nov 04, 2024 |
|
Pulse Check: High School to Higher Ed — Part 3
|
Oct 31, 2024 |
|
AI & Student Recruitment
|
Oct 28, 2024 |
|
Pulse Check: High School to Higher Ed — Part 2
|
Oct 24, 2024 |
|
Sprint Campaigns
|
Oct 21, 2024 |
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Pulse Check: High School to Higher Ed — Part 1
|
Oct 17, 2024 |
|
Travel Hacks: How to Navigate AMA in Vegas Like a Pro
|
Oct 14, 2024 |
|
Pulse Check: The Future of Student Search — Part 5
|
Oct 10, 2024 |
|
The Future is AI-Powered Site Search
|
Oct 07, 2024 |
|
Live at HighEdWeb: Taking the Next Step in Your Leadership Journey
|
Oct 04, 2024 |
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Pulse Check: The Future of Student Search — Part 4
|
Oct 03, 2024 |
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Live at NACAC: Embracing AI for Personal Happiness, Confidence, and Effectiveness
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Oct 02, 2024 |
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Live at HighEdWeb: Interview with the Best in Conference Winner
|
Oct 01, 2024 |
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The Consumer Confidence Crisis
|
Sep 30, 2024 |
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Live at NACAC: Supporting Student Access in Michigan
|
Sep 27, 2024 |
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Live at NACAC: AI for Brand Building
|
Sep 27, 2024 |
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Live at NACAC: Advice for Aspiring Leaders
|
Sep 27, 2024 |
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Pulse Check: The Future of Student Search — Part 3
|
Sep 26, 2024 |
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Live at HighEdWeb: The Future of the Viewbook
|
Sep 25, 2024 |
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Live at HighEdWeb: Communicating in Polarized Landscapes
|
Sep 25, 2024 |
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Live at HighEdWeb: Interviewing Tips for Marketing Stories
|
Sep 25, 2024 |
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Live at HighEdWeb: A President’s Perspective on AI and Websites
|
Sep 24, 2024 |
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Live at HighEdWeb: Become an INTRApreneur
|
Sep 24, 2024 |
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Live at HighEdWeb: The Alternative Agency
|
Sep 24, 2024 |
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Live at HighEdWeb: Social Media Analytics
|
Sep 23, 2024 |
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Live at HighEdWeb: Analytics, SEO, and Just Moving Faster
|
Sep 23, 2024 |
|
6 Books Every Higher Ed Pro Should Read
|
Sep 23, 2024 |
|
Pulse Check: The Future of Student Search — Part 2
|
Sep 19, 2024 |
|
Missed Your Fall Enrollment Targets? Here’s How to Recover
|
Sep 16, 2024 |
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Pulse Check: The Future of Student Search — Part 1
|
Sep 12, 2024 |
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Live at HashtagHigherEd: Navigating Leadership and the Enrollment Cliff
|
Sep 11, 2024 |
|
Career Defining Moments
|
Sep 09, 2024 |
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Pulse Check: Finding Your Why — Part 5
|
Sep 05, 2024 |
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Pulse Check: Finding Your Why — Part 4
|
Aug 29, 2024 |
|
How to Leverage AI in Non-Student Facing Roles
|
Aug 26, 2024 |
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Pulse Check: Finding Your Why — Part 3
|
Aug 22, 2024 |
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Bonus: Mailed It! Book Launch
|
Aug 20, 2024 |
|
Untraditional Strategies for Traditional Recruitment
|
Aug 19, 2024 |
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Pulse Check: Finding Your Why — Part 2
|
Aug 15, 2024 |
|
Career Advice for Rising Leaders
|
Aug 12, 2024 |
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Pulse Check: Finding Your Why — Part 1
|
Aug 08, 2024 |
|
Rebranding Higher Ed
|
Aug 05, 2024 |
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Pulse Check: After Further Consideration — Part 5
|
Aug 01, 2024 |
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Biggest Higher Ed Marketing Pet Peeves
|
Jul 29, 2024 |
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Pulse Check: After Further Consideration — Part 4
|
Jul 25, 2024 |
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Live at eduWeb Summit: The Art of Visual Storytelling
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Jul 23, 2024 |
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Conference Convos Unpacked
|
Jul 22, 2024 |
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Live at eduWeb Summit: Empowering Creativity and Stepping Out of Your Comfort Zone
|
Jul 19, 2024 |
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Pulse Check: After Further Consideration — Part 3
|
Jul 18, 2024 |
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Live at eduWeb Summit: The Lighter Side of Higher Ed
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Jul 17, 2024 |
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Failing Forward: Big Flubs of the Past
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Jul 15, 2024 |
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Live at eduWeb Summit: Shorter Content, Bigger Impact
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Jul 11, 2024 |
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Pulse Check: After Further Consideration — Part 2
|
Jul 11, 2024 |
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Live at eduWeb Summit: Communicating DEI at U of M
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Jul 10, 2024 |
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Live at eduWeb Summit: Navigating the New Media Landscape in Higher Ed Marketing
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Jul 10, 2024 |
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Live at eduWeb Summit: Why Using AI is like Baking a Cake
|
Jul 10, 2024 |
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Live at eduWeb Summit: The Secret to High-Converting Higher Ed Program Pages
|
Jul 09, 2024 |
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Making Bets: Picking Future Winners in EDU
|
Jul 08, 2024 |
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Pulse Check: After Further Consideration — Part 1
|
Jul 04, 2024 |
|
Doing More With Less
|
Jul 01, 2024 |
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Pulse Check: Navigating International Recruitment — Part 5
|
Jun 27, 2024 |
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Schmooze or Lose — How to Network Like A Pro
|
Jun 24, 2024 |
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Pulse Check: Navigating International Recruitment — Part 4
|
Jun 20, 2024 |
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No Presidents, Mo Problems
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Jun 17, 2024 |
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Enrollify.org Relaunch: More Content, More Community
|
Jun 13, 2024 |
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Pulse Check: Navigating International Recruitment — Part 3
|
Jun 13, 2024 |
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Why Every EDU Pro Should Build Their Personal Brand
|
Jun 10, 2024 |
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Pulse Check: Navigating International Recruitment — Part 2
|
Jun 06, 2024 |
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Cutting Degrees to Grow Enrollment
|
Jun 03, 2024 |
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Pulse Check: Navigating International Recruitment — Part 1
|
May 30, 2024 |
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Pulse Check: Learning from Leaders — Part 5
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May 23, 2024 |
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The Mad Dash for Deposits: Marketing & Making Your Fall
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May 20, 2024 |
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Pulse Check: Learning from Leaders — Part 4
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May 16, 2024 |
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We’re All Burned Out: The Unspoken Crisis in Higher Ed
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May 13, 2024 |
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Pulse Check: Learning from Leaders — Part 3
|
May 09, 2024 |
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Are Graduate Programs Saving Universities?
|
May 06, 2024 |
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Pulse Check: Learning from Leaders — Part 2
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May 02, 2024 |
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Live at NAGAP: A Young Professional's Journey Trailblazing a New Role in Graduate Recruitment
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Apr 30, 2024 |
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Live at NAGAP: Who Gets In? Haslam Shakes Up MBA Admissions
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Apr 29, 2024 |
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Live at NAGAP: A Millennial Manager's Approach to Empowering GEM Teams
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Apr 29, 2024 |
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Live at NAGAP: Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of Podcasts
|
Apr 29, 2024 |
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The Christian College Crisis: The Fate of Faith-Based Education
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Apr 29, 2024 |
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Live at NAGAP: Behind the Scenes of GEM Digital Strategy at Boston College
|
Apr 26, 2024 |
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Live at NAGAP: Empowering Self-Learning for Career Success
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Apr 25, 2024 |
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Live at NAGAP: Elevating GEM – Play Smarter, Not Harder
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Apr 25, 2024 |
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Pulse Check: Learning from Leaders — Part 1
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Apr 25, 2024 |
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Live at ASU+GSV: A Middle School Teacher’s Strategy for an AI-Driven World
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Apr 24, 2024 |
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Live at ASU+GSV: What Are the Real Barriers to AI in Education?
|
Apr 23, 2024 |
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Live at ASU+GSV: The Ethical AI Framework
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Apr 23, 2024 |
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Venture Capital Traps and Triumphs in the EdTech Landscape
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Apr 22, 2024 |
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Pulse Check: Mergers & Acquisitions in Higher Ed — Part 5
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Apr 18, 2024 |
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Live at ASU+GSV: Disrupting Academia Through Action at San Francisco Bay University
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Apr 17, 2024 |
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Live at ASU+GSV: How ASU Uses AI to Match Students with Right-Fit Degrees
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Apr 17, 2024 |
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Live at ASU+GSV: Eyes on Innovation
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Apr 16, 2024 |
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Live at ASU+GSV: Sipping IPAs and Talking AI
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Apr 15, 2024 |
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Live at ASU+GSV: The AI Balancing Act: Ethics, Education, and Insights from Liz Gross
|
Apr 15, 2024 |
|
Vanishing Liberal Arts: The Disappearing Act of Critical Thinking
|
Apr 15, 2024 |
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Pulse Check: Mergers & Acquisitions in Higher Ed — Part 4
|
Apr 11, 2024 |
|
Bonus: Entering our AI Assistant Era – Is Your Campus Ready For It?
|
Apr 09, 2024 |
|
Lost in Transition: The Community College Dilemma
|
Apr 08, 2024 |
|
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 3
|
Apr 04, 2024 |
|
A Cautionary Tale About Artificial Intelligence
|
Apr 01, 2024 |
|
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 2
|
Mar 28, 2024 |
|
Live at CUPRAP: Empowering Professional Development — A Volt and Enrollify Crossover
|
Mar 26, 2024 |
|
Buzzer Beaters and Brand Builders: March Madness Has Arrived
|
Mar 25, 2024 |
|
Pulse Check: Mergers & Acquisitions in Higher Ed — Part 1
|
Mar 21, 2024 |
|
Live at CUPRAP: Redefining Talent Acquisition in Higher Ed
|
Mar 20, 2024 |
|
The Dangers of Discounting: Institutions are Growing, but What Is The Cost?
|
Mar 18, 2024 |
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Live at CUPRAP: Storytelling Meets AI
|
Mar 15, 2024 |
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Pulse Check: Personalizing Prospective Student Journeys — Part 3
|
Mar 14, 2024 |
|
Saying The Quiet Part Out Loud: Why Every Edu CMO Wants to Quit
|
Mar 11, 2024 |
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Pulse Check: Personalizing Prospective Student Journeys — Part 2
|
Mar 07, 2024 |
|
The Test Optional Tug-of-War
|
Mar 04, 2024 |
|
Pulse Check: Personalizing Prospective Student Journeys — Part 1
|
Feb 29, 2024 |
|
Lights, Camera, Sora: AI’s Impact on Video
|
Feb 26, 2024 |
|
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 4
|
Feb 22, 2024 |
|
Hollywood Meets Higher Ed: Insights from Entertainment Insiders
|
Feb 19, 2024 |
|
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 3
|
Feb 15, 2024 |
|
Direct Admissions: More Sizzle Than Steak?
|
Feb 12, 2024 |
|
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 2
|
Feb 08, 2024 |
|
Focus on Value: The American Mindset and PA’s Proposed Plan
|
Feb 05, 2024 |
|
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 1
|
Feb 01, 2024 |
|
Beyond Bricks and Clicks: Shaping the Future of Higher Ed Marketing
|
Jan 29, 2024 |
|
The Enrollify Podcast is Rebranding — Meet the Higher Ed Pulse
|
Jan 25, 2024 |
|
A Roadmap for the Next Generation of Great Higher Ed Content Marketers
|
Jan 18, 2024 |
|
Introducing Jenny Li Fowler as Host of Enrollify's Confessions of a Higher Ed Social Media Manager
|
Jan 17, 2024 |
|
Live from AMA: 10 Minutes of Hot Takes on Higher Ed Marketing
|
Jan 04, 2024 |
|
Ep. 184: Higher Ed Marketing Predictions for 2024
|
Dec 21, 2023 |
|
Ep. 183: Live from AMA: The Future of Organic Social in Higher Ed
|
Dec 20, 2023 |
|
Introducing Generation AI: 2023, A Game-Changing Year In Review
|
Dec 19, 2023 |
|
The Education Marketing Playbook in 2024: Lessons and Ideas from Eric Olsen
|
Dec 14, 2023 |
|
Live from AMA: Hot Takes on Higher Ed Branding
|
Dec 12, 2023 |
|
Live from AMA: How ChatGPT Helps You Work Smarter, Not Harder
|
Dec 07, 2023 |
|
Live from AMA: Why Social Listening in Higher Ed Really Matters
|
Dec 05, 2023 |
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Episode #177: Navigating New Territories: Shamell Forbes and the Art of Higher Education Sales
|
Nov 30, 2023 |
|
Episode #176: Why Higher Ed Marketers Should Care about AI Literacy
|
Nov 16, 2023 |
|
Takeaways from OpenAI's DevDay for Higher Ed Marketers
|
Nov 10, 2023 |
|
How to Transform a 100 Year Old University into a Boutique Graduate School
|
Nov 09, 2023 |
|
Huge News from Enrollify — Our Next Chapter Has Begun!
|
Nov 06, 2023 |
|
Ep. 172: What Higher Ed Gets Wrong About Storytelling — And How to Fix It
|
Nov 02, 2023 |
|
Ep. 171: The Death of Marketing Campaigns and Life After Social Media
|
Oct 26, 2023 |
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Pt. 4: How to Market an Online Graduate Program: Longer-Term Strategies for Sustainable Growth
|
Oct 18, 2023 |
|
Ep. 170: How to Reduce Friction Between Marketing and IT in Higher Ed
|
Oct 12, 2023 |
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Ep. 169: Should University Brands Be Franchised? (And Other Exciting Ideas with Steve Kerge of Spark451)
|
Oct 05, 2023 |
|
Pt. 3: How to Market an Online Graduate Program: Year Three Marketing Strategies for a New Online Graduate Program
|
Oct 04, 2023 |
|
Ep. 168: What Higher Ed Needs from the Next Generation of Marketers
|
Sep 28, 2023 |
|
Ep. 167: The Past, Present, and Future of Advancement Marketing in Higher Ed
|
Sep 21, 2023 |
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Pt. 2: How to Market an Online Graduate Program: Year Two Marketing Strategies for Online Graduate Programs
|
Sep 20, 2023 |
|
Ep. 166: What Disruptive Marketing in Higher Education Should Actually Look Like
|
Sep 14, 2023 |
|
Pt. 1: How to Market an Online Graduate Program: Building the Foundation to Ensure Success
|
Sep 06, 2023 |
|
Ep. 165: The Future of Marketing Leadership in Higher Ed
|
Aug 31, 2023 |
|
Ep. 164: Why It’s Time for Higher Ed to Take More Marketing Risks
|
Aug 24, 2023 |
|
The Future of Chatbots in the Era of AI — Live From The Engage Summit
|
Aug 15, 2023 |
|
How to Automate In-House Direct Admissions — Live from The Engage Summit
|
Aug 08, 2023 |
|
Engage Summit Series — Optimizing Your Marketing for Student Success
|
Aug 01, 2023 |
|
Ep. 160: How to Add Empathy to Your Comms Plans - Live From The Engage Summit
|
Jul 20, 2023 |
|
Designing an Unforgettable Student Experience - Live From The Engage Summit
|
Jul 18, 2023 |
|
The Future of AI in Higher Ed Marketing w/ Ardis Kadiu — Live from The Engage Summit
|
Jul 13, 2023 |
|
Ep. 157: Why Higher Ed Marketers Should Care WAY More about Design
|
Jul 06, 2023 |
|
Ep. 156: Why Higher Ed Marketers Should Care More About Podcasts
|
Jun 15, 2023 |
|
Ep. 155: Introducing "Talking Tactics" with Dayana Kibilds — a New Enrollify Podcast
|
Jun 08, 2023 |
|
EP. 154: Why Higher Ed Marketers Need to Become Great Prompt Engineers
|
Jun 01, 2023 |
|
Ep. 153: Introducing "I Wanna Work There!" with Eddie Francis — a New Enrollify Podcast
|
May 25, 2023 |
|
Ep. 152: What if Colleges Recruited Creators Like They Do Athletes? Higher Education Content Marketing 3.0
|
Apr 20, 2023 |
|
Ep. 63: The MOST Fanatical of Fridays: Mickey and Shane Go Rogue
|
Apr 14, 2023 |
|
Ep. 151: How to Know When It’s Time to Bring Your Marketing In-House
|
Apr 13, 2023 |
|
Fanatical Fridays Ep. 62: Here's How ChatGPT Can Make You More Efficient
|
Mar 31, 2023 |
|
Ep. 150: How to Design a Multi-Sensory Higher Ed Marketing and Student Recruitment Strategy
|
Mar 30, 2023 |
|
Ep. 149: How to Use AI to Analyze Your Data and Get More out of Your Higher Ed CRM
|
Mar 23, 2023 |
|
Ep. 148: What Higher Ed Marketers Can Learn From How the World's Best Agencies are Leveraging AI
|
Mar 16, 2023 |
|
Fanatical Friday's Ep. 61: Getting the Most Bang for Your Buck With Video in 2023
|
Mar 10, 2023 |
|
Ep. 147: How Higher Ed Can Leverage ChatGPT for Marketing and Student Recruitment
|
Mar 09, 2023 |
|
Ep. 146: What Exactly is ChatGPT and Why Should Higher Ed Marketers and Enrollment Managers Care About It?
|
Mar 02, 2023 |
|
Ep. 145: Introducing Confessions of a Higher Ed Social Media Manager — Hosted by Callie Goodwin
|
Feb 26, 2023 |
|
Fanatical Friday's Ep. 60: Ep. 60: Getting Started With VR in Higher Ed Marketing
|
Feb 24, 2023 |
|
Ep. 144: Introducing The Pivot — A No BS Podcast for Enrollment Marketers
|
Feb 20, 2023 |
|
Ep. 143: Introducing Season 2 of The Application — with Allison Turcio
|
Feb 13, 2023 |
|
Fanatical Friday's Ep. 59: What Questions Should You Be Asking Your Vendors?
|
Feb 10, 2023 |
|
We Acquired a Podcast! Discover the Next Chapter of The Higher Ed Geek Podcast
|
Feb 09, 2023 |
|
Fanatical Friday's Ep. 58: How to Strategize and Execute a Successful Chatbot
|
Jan 27, 2023 |
|
Fanatical Friday's Ep. 57: Every Recruitment Strategy Needs a Pumpkin Spice Latte
|
Jan 13, 2023 |
|
Ep. 141: Was Leaving Higher Ed Worth It? Chapter 3 with Natalie Surace
|
Dec 22, 2022 |
|
Ep. 140: Was Leaving Higher Ed Worth It? Chapter 2 with Stacy Snow
|
Dec 15, 2022 |
|
Ep. 139: How to Build and Scale a Student Ambassador Program That Increases Enrollment
|
Dec 08, 2022 |
|
Ep. 138: What Higher Ed Needs to Understand About Gen-Z’s Entrepreneurial Spirit
|
Dec 06, 2022 |
|
Here Are the 3 Key Ingredients for Texting Prospective Students
|
Dec 02, 2022 |
|
The Modern Student Ep. 4: The Future of Tech in Higher Ed
|
Nov 29, 2022 |
|
Ep. 137: Why Higher Ed Needs Better Parent Engagement Strategies
|
Nov 29, 2022 |
|
Ep. 136: Here’s What 798 Enrollment & Marketing Professionals Said About Recruiting Gen-Z
|
Nov 22, 2022 |
|
Fanatical Fridays Ep. 55: Fire Bullets, Then Cannonballs
|
Nov 18, 2022 |
|
Ep. 135: Here’s What 1,261 Students Said About Their Journey to College
|
Nov 17, 2022 |
|
Breaking Down Silos - Why Marketing and IT in Higher Ed Need Each Other to Thrive
|
Nov 15, 2022 |
|
Ep. 134: Exploring Higher Ed’s DEI Marketing Gaps: Why Universities Need to Be More Inclusive of the Disability Community
|
Nov 10, 2022 |
|
Brand Camp Ep. 4: How to Audit Your Brand Values — And Augment Your Brand Positioning Accordingly
|
Nov 08, 2022 |
|
Ep. 133: Was Leaving Higher Ed Worth It? Chapter 1 with Carrie Barnett
|
Nov 03, 2022 |
|
The Modern Student Ep. 2: How to Find and Engage New Student Populations
|
Nov 02, 2022 |
|
Brand Camp Episode 3: Why Vision Statements are Crucial for Higher Ed Marketing
|
Oct 25, 2022 |
|
The Modern Student Episode 1: How the Modern Student is Shaping the Future of Education
|
Oct 19, 2022 |
|
The Brewstorm Episode 10: The First School to Use YouTube Shorts Like This Will Boom in Popularity
|
Oct 19, 2022 |
|
Brand Camp Episode 2: How to Craft a Mission Statement for Your School That Doesn’t Suck
|
Oct 11, 2022 |
|
Episode 132: Strategic Enrollment Management is Broken — Here Are Some Ideas on How to Fix It.
|
Oct 06, 2022 |
|
The Brewstorm Episode 9: Title This is What Your Institution Should Give Away for FREE
|
Sep 28, 2022 |
|
Brand Camp Episode 1: Why Higher Ed Needs Better Brand Manifestos
|
Sep 27, 2022 |
|
Episode 131: Hot Takes on Higher Ed Marketing with Ryan Morabito
|
Sep 22, 2022 |
|
The Brewstorm Ep. 8: Why Higher Ed So Often Gets Video Wrong and What to Do About It
|
Sep 14, 2022 |
|
The Brewstorm Episode 7: Is TikTok Just Hype or Can It Actually Be Used to Recruit Students?
|
Sep 07, 2022 |
|
Attention Retention Episode 6: How to Capture and Keep the Attention of Today’s Prospective Students
|
Aug 30, 2022 |
|
The Brewstorm Episode 6: A Platform to Increase Yield, School Affinity, and Alumni Relations
|
Aug 17, 2022 |
|
Attention Retention Episode 5: How Marketing & Enrollment Automation Empowers Connection in the Student Journey
|
Aug 16, 2022 |
|
Episode 130: From the Desk of a New Higher Ed CMO — Meet Dr. Carrie Phillips
|
Aug 04, 2022 |
|
The Brewstorm Episode 5: What Makes an Awesome Higher Ed Chatbot?
|
Aug 03, 2022 |
|
Attention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National Brand
|
Aug 02, 2022 |
|
Episode 129: Why Higher Ed Needs to Better Define Microcredential Skills
|
Jul 28, 2022 |
|
The Brewstorm Episode 4: How to Get Prospects to Give Away Their Contact Info
|
Jul 25, 2022 |
|
Episode 128: How to Reimagine Product, Experience, and Marketing for the Lifelong Learner
|
Jul 21, 2022 |
|
Attention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult Learners
|
Jul 19, 2022 |
|
The Brewstorm Episode 3: What Makes You Actually Click an Ad?
|
Jul 08, 2022 |
|
Episode 127: Hot Takes on the Future of Social Media in Higher Ed
|
Jul 07, 2022 |
|
Attention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022
|
Jul 05, 2022 |
|
The Brewstorm Episode 2: Hosting Memorable Student Recruitment Events
|
Jun 22, 2022 |
|
Attention Retention Episode 1: Higher Ed Has a Product Problem — Here’s How to Fix it.
|
Jun 21, 2022 |
|
Episode 126: How Higher Ed Should Think About TikTok
|
Jun 16, 2022 |
|
The Brewstorm Episode 1: Starting and Maintaining a Student-Run Podcast
|
Jun 15, 2022 |
|
Episode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy Majors
|
Jun 02, 2022 |
|
Fanatical Fridays Episode 54: How to Ask Better Questions to Get Better Student Stories
|
May 27, 2022 |
|
Episode 124: Why It’s Time for Higher Ed to Take SEO Seriously
|
May 19, 2022 |
|
How To Market a University Episode 8: The Future of Higher Education Marketing
|
May 18, 2022 |
|
Fanatical Friday's Episode 53: I Submitted RFIs at 100 Different Grad Programs — Here’s What I Learned About How Grad Schools Nurture Prospects.
|
May 13, 2022 |
|
Episode 123: A Review of NAGAP’s 2022 GEM Summit with Jaime and Jack
|
May 12, 2022 |
|
How To Market a University Episode 7: Measuring Results, Progress, and ROI
|
May 11, 2022 |
|
Fanatical Friday's Episode 52: Reflections of Q1 2022: The Routines, Strategies, and Marketing Hacks That Worked — And Those That Didn’t.
|
May 06, 2022 |
|
How To Market a University Episode 6: Digital U: Marketing Higher Education in the Digital World
|
May 04, 2022 |
|
How To Market a University Episode 5: How to Integrate Brand Across the Higher Ed Institution
|
Apr 27, 2022 |
|
How to Market a University Episode 4: Developing Brand Strategy and Expression in Higher Education
|
Apr 20, 2022 |
|
Collective Enrollment Episode 4: How ZeeMee Actually Works
|
Apr 19, 2022 |
|
How To Market a University Episode 3: Building the Higher Ed Marketing Foundation: Research, Brand Assessment, and Goal Setting
|
Apr 13, 2022 |
|
Collective Enrollment Episode 3: How to Recruit Us: An Open Letter to Admissions Teams from Gen-Z
|
Apr 12, 2022 |
|
How To Market a University Episode 2: How Marketing Should Be Structured Within Higher Ed
|
Apr 06, 2022 |
|
Collective Enrollment Episode 2: A World Without Facebook and The College Board — The Future of Recruitment and Student Engagement
|
Apr 05, 2022 |
|
Fanatical Friday's Episode 51: How to Run a Stand-Up Meeting for Your Admissions Team That Doesn’t Suck
|
Apr 01, 2022 |
|
Chat's What (S)he Said Episode 4: How to Use A Chatbot To Improve Student Communication: A Soup-to-Nuts Guide for Higher Ed Marketers
|
Mar 31, 2022 |
|
Episode 1: How To Market a University - What is Marketing and How Do We Do It in Higher Education?
|
Mar 30, 2022 |
|
Collective Enrollment Episode 1: Defining Collective Enrollment — An Enrollment Marketing Strategy That Actually Works with Gen-Z
|
Mar 29, 2022 |
|
Fanatical Friday's Episode 50: How to Write Kickass Higher Ed Email Subject Lines
|
Mar 18, 2022 |
|
The Application Episode 1 - Views of the CMO: Preparing for the Future of Student Experience Marketing
|
Mar 17, 2022 |
|
Fanatical Friday's Episode 49: 3 Knowledge Gaps Admissions and Marketing Leaders Should Close in 2022
|
Mar 11, 2022 |
|
Signals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z Brands
|
Mar 03, 2022 |
|
Signals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ Attention
|
Feb 24, 2022 |
|
Episode 121: How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education
|
Feb 17, 2022 |
|
Episode 120: How Marketing and Admissions in Higher Ed Should Work Together
|
Feb 10, 2022 |
|
[Special] Starter Stories: Meet the Founder Building Slack for Colleges and Universities
|
Feb 03, 2022 |
|
Episode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and Marketing
|
Jan 27, 2022 |
|
Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning
|
Jan 20, 2022 |
|
Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer
|
Jan 13, 2022 |
|
Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings
|
Jan 06, 2022 |
|
Chat's What (S)he Said Episode 3: 9 Ways To Level Up Every Student Interaction On Your School’s Website
|
Dec 28, 2021 |
|
Episode 114: She Designed for Brands Like The Weather Channel and Yamaha — Here’s Why She Moved into Higher Education.
|
Dec 16, 2021 |
|
Signals #6: Here’s How to Reach Us on Social Media — Candid Advice from Gen Z for Higher Ed Marketers
|
Dec 15, 2021 |
|
Signals #5: How to Plan, Start, Grow and Maintain an Incredible TikTok Account at Your University
|
Dec 15, 2021 |
|
Signals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from Students
|
Dec 15, 2021 |
|
Episode 113: She Left Her Job as AVP of Enrollment to Work at an EdTech Company — Here’s Why.
|
Dec 09, 2021 |
|
Episode 112: How Predictive Analytics Works for Marketing and Admissions in Higher Ed
|
Dec 02, 2021 |
|
Chat's What (S)he Said Episode 2: How to Connect Better with Students Through Personalized Communication Strategies
|
Nov 30, 2021 |
|
Episode 111: Candid Thoughts on My Career in Higher Education: Janice Cheng-McConnell
|
Nov 18, 2021 |
|
Signals #1: Where Do High School Students Really Spend Their Time Online
|
Nov 17, 2021 |
|
Signals #2: A Breakdown of the Ads that High School Students Actually Remember
|
Nov 17, 2021 |
|
Signals #3: How to Design a Student Recruitment Advertising Campaign That Goes Viral on TikTok
|
Nov 17, 2021 |
|
Episode 110: Innovation is Turning Colleges Into Tech Companies — and Why That’s a Good Thing
|
Nov 11, 2021 |
|
Episode 109: How to Empower Graduate Admissions Professionals to Design and Execute Digital Recruitment Strategies
|
Nov 04, 2021 |
|
Fanatical Fridays Episode 48: What Admissions Teams Can Learn from the Car Sales Industry about Virtual Recruitment — And How to Optimize Your Error 404 Pages
|
Oct 29, 2021 |
|
Chat's What (S)he Said Episode 1: How To Talk to Gen Z
|
Oct 28, 2021 |
|
Fanatical Fridays Episode 47: What Admissions Teams Can Learn From Restaurants About Catering to Student Preferences
|
Oct 22, 2021 |
|
Episode 108: How The Future of Graduate School Should Look — Candid Thoughts from a Grad Student
|
Oct 21, 2021 |
|
Episode 107: How to Diversify and Personalize Your Events — A Collection of Virtual Recruitment Events Ideas
|
Oct 14, 2021 |
|
Fanatical Fridays Episode 46: How Higher Ed Professionals Should Approach Conferences And Events
|
Oct 08, 2021 |
|
Episode 106: How To Design The Future Of Graduate Enrollment Management
|
Oct 07, 2021 |
|
Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year
|
Sep 30, 2021 |
|
Episode 104: How To Cut The Cost Of College In Half — And Better The Student Experience In The Process
|
Sep 23, 2021 |
|
Fanatical Fridays Episode 45: How to Reimagine Freshman Year — And Other Insights from The Enrollify Podcast Roadshow
|
Sep 17, 2021 |
|
Episode 103: How To Reimagine Experiential Learning In Higher Education
|
Sep 16, 2021 |
|
Episode #102: An SEO Tip for Higher Ed Marketers — and a Special Announcement!
|
Sep 02, 2021 |
|
Fanatical Fridays Episode #44: How to Conduct a Post-Fall Enrollment Assessment to Better Your Student Recruitment Strategies
|
Aug 27, 2021 |
|
Episode #101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
|
Aug 26, 2021 |
|
Fanatical Fridays Episode #43: How to Hire in Higher Ed Right Now
|
Aug 20, 2021 |
|
Episode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment Marketing
|
Aug 19, 2021 |
|
Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed
|
Aug 12, 2021 |
|
Episode 42: Summer Sessions #6 — Avoiding the “F” Word in Higher Ed: A Crash Course on Conversational Marketing and Admissions
|
Aug 06, 2021 |
|
Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows
|
Aug 05, 2021 |
|
Episode 97: Questions Every Higher Ed Marketer Should Be Asking Right Now
|
Jul 29, 2021 |
|
Fanatical Fridays Episode 41: Summer Sessions #5 — The Future of College and University Websites
|
Jul 23, 2021 |
|
Episode 96: Enrollment Marketing Benchmarks Series — Digital Advertising
|
Jul 22, 2021 |
|
Episode 95: How She Built It — The Story Behind SimpsonScarborough
|
Jul 15, 2021 |
|
Fanatical Fridays Episode 40: Summer Sessions #4 — New Ideas for Using Video in Marketing and Recruitment
|
Jul 09, 2021 |
|
Episode 94: Enrollment Marketing Benchmarks Series — Email Marketing
|
Jul 08, 2021 |
|
Episode 93: Enrollment Marketing Benchmarks — The State of Content Marketing in Graduate Student Recruitment
|
Jul 01, 2021 |
|
Fanatical Fridays Episode 39: Summer Session #3 — Working your Pipeline of Prospective Students
|
Jun 25, 2021 |
|
Episode 92: Enrollment Marketing Benchmarks Series — The State of Event Marketing
|
Jun 24, 2021 |
|
Fanatical Fridays Episode 38: Summer Session #2 — How to Decide If and When to Diversify Your School's Advertising Channels
|
Jun 18, 2021 |
|
Episode 91: How High School Juniors are Feeling About Their College Search Right Now
|
Jun 17, 2021 |
|
Fanatical Fridays Episode 37: Disruption in Higher Ed — Becoming Distinct Before Going Extinct
|
Jun 11, 2021 |
|
Episode 90: How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed
|
Jun 10, 2021 |
|
Fanatical Fridays Episode 36: A Special Announcement
|
Jun 04, 2021 |
|
Episode 89: How Higher Ed Marketers Can Increase Leads with YouTube Advertising
|
Jun 03, 2021 |
|
Episode 88: How the Post-Pandemic Reality will Affect Branding in Higher Education
|
May 27, 2021 |
|
Fanatical Fridays Episode 35: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 2
|
May 21, 2021 |
|
Episode 87: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 1
|
May 20, 2021 |
|
Fanatical Fridays Episode 34: How to Advertise on YouTube: 3 Tips for Higher Ed Marketers
|
May 14, 2021 |
|
Episode 86: How Higher Ed Marketers Should Be Telling Stories to Increase Enrollment
|
May 06, 2021 |
|
Fanatical Fridays Episode 33: Data Points That Help Enrollment Marketers Personalize their Communications
|
Apr 30, 2021 |
|
Episode #85: How Enrollment Marketers Should Advertise on TikTok
|
Apr 29, 2021 |
|
Episode 84: The Problem with Marketing Attribution in Higher Ed
|
Apr 22, 2021 |
|
Episode 83: How to Personalize Your School's Communications Without a Marketing Automation Platform
|
Apr 15, 2021 |
|
Fanatical Fridays Episode #32: What Admissions Counselors Can do Today to Increase Deposits
|
Apr 09, 2021 |
|
Episode 82: Introducing CRMprov — a New Podcast from Enrollify
|
Apr 08, 2021 |
|
Episode 81: Introducing Starter Stories — A New Podcast from Enrollify
|
Apr 01, 2021 |
|
Fanatical Fridays Episode 31: LinkedIn Video Ads and an Exciting Announcement...
|
Mar 26, 2021 |
|
Reimagining Student Success in Higher Ed: A Conversation on the Future of Financial Aid
|
Mar 25, 2021 |
|
Fanatical Fridays Episode 30: Yield Strategies Schools Can Implement Now — And a Special Announcement
|
Mar 19, 2021 |
|
Episode 79: 6 Lessons Learned Over the Past 6 Months of Email Marketing
|
Mar 18, 2021 |
|
Episode 29: What Community Colleges Can Learn from American Idol About Student Recruitment and Program Positioning
|
Mar 12, 2021 |
|
Episode 78: The Secret to Building Brand Equity in Higher Ed
|
Mar 11, 2021 |
|
Fanatical Fridays Episode 28: Why Every School Needs an Enrollment Marketer
|
Mar 05, 2021 |
|
Episode 77: Why Higher Ed Marketers Aren't on Snapchat and TikTok (And Why This is a Huge Mistake)
|
Mar 04, 2021 |
|
Fanatical Fridays Episode 27: Clubhouse for Admissions Teams and How to Move the Needle on Enrollment Numbers this Week
|
Feb 26, 2021 |
|
Episode 76: The Future of Video Marketing for Student Recruitment
|
Feb 25, 2021 |
|
Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder
|
Feb 18, 2021 |
|
Fanatical Fridays Episode 26: Why Are Enrollment Managers Outsourcing the Development of Their Unique Value Propositions?
|
Feb 12, 2021 |
|
Episode 74: The Only Real Solution to Higher Ed's Relevancy Crisis
|
Feb 11, 2021 |
|
Fanatical Fridays Episode 25: HubSpot Acquires The Hustle — And What this Means for EdTech
|
Feb 05, 2021 |
|
Episode 73: Become Different or Become Irrelevant — Lessons, Stories, and Career Advice from a Higher Ed Professional (Turned Consultant)
|
Feb 04, 2021 |
|
Fanatical Fridays Episode 24: Defining Clear Goals and Articulating a Vision for Your Enrollment Marketing Team
|
Jan 29, 2021 |
|
Episode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment Marketing
|
Jan 28, 2021 |
|
Fanatical Fridays Episode 23: Creative Ideas for Conquering Time Management in 2021
|
Jan 22, 2021 |
|
Episode 71: The Future of Financial Aid — And How to Disrupt The College Board's Monopoly on Purchased Names
|
Jan 21, 2021 |
|
Fanatical Fridays #22: A Recap on 2020 Enrollment Marketing Trends and Predictions for 2021
|
Dec 18, 2020 |
|
Episode 70: SecondLook — 11 Important Marketing Trends for Higher Ed Professionals to Watch Going into 2021
|
Dec 10, 2020 |
|
Episode 69: How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers
|
Dec 03, 2020 |
|
Fanatical Fridays Episode 21: What Your Prospective Students Are Searching for Right Now — And Why Brand Messaging Matters More Than Ever Before
|
Nov 20, 2020 |
|
Fanatical Fridays Episode 20 — 3 Actionable Ideas and Frameworks that Enrollment Managers Can Implement Before Thanksgiving
|
Nov 13, 2020 |
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Episode 68: Why Your School’s Site Search Sucks — And What Higher Ed Marketers Can Do About It
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Nov 12, 2020 |
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Fanatical Fridays Episode 18: New Ideas for Virtual Campus Tours
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Nov 06, 2020 |
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Episode 67: SecondLook — Higher Ed Marketing Trends to Watch as 2020 Comes to a Close
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Nov 05, 2020 |
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Fanatical Fridays #17 — How to Stay Focused on the Enrollment Metrics That Really Matter
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Oct 30, 2020 |
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Episode 66: An Interview with Morning Brew’s Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To
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Oct 29, 2020 |
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Fanatical Fridays Episode 16: Post-Virtual-Event Communication Strategies
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Oct 23, 2020 |
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Episode 65: How to Manage Enrollment Marketing and Student Recruitment Strategies Across a Portfolio of Target Audiences
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Oct 22, 2020 |
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Episode 64: The Future Tech Stack of Colleges and Universities — How to Build an Empowering, “All-On-One” System
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Oct 15, 2020 |
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8 Higher Ed Marketing Trends Worth Paying Attention to This Fall
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Oct 08, 2020 |
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Episode 63: A Recruitment-Centered Approach to Enrollment Planning and Financial Aid in the Era of COVID-19
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Oct 01, 2020 |
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Higher Education Needs to Redefine Itself — Here's How It Can Start Doing So
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Sep 24, 2020 |
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Fanatical Fridays Episode 16 — How to Best Use Your Travel and Professional Development Budget in a Year Without Fairs, Roadshows, or Conferences
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Sep 18, 2020 |
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How to Use the Rigor of Academia, the Technology of Silicon Valley, and the Magic of Hollywood to Teach In-Demand Tech Skills
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Sep 17, 2020 |
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Fanatical Fridays #15: 3 Fresh — and Somewhat Controversial — Ideas for Enrollment Marketing Campaigns
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Sep 11, 2020 |
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Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On
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Sep 10, 2020 |
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Fanatical Fridays Episode 14: How to Run Great Meetings in a Virtual/Hybrid Meeting World
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Sep 04, 2020 |
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Episode 59: What Higher Ed Marketers Need to Know About the ROI of Prevention — And How to Reimagine Enrollment Management Through a Social Impact Lens
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Sep 03, 2020 |
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Fanatical Fridays Episode 13: "Personalization" — It's the Key to University Brand Differentiation this Fall
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Aug 28, 2020 |
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Episode 58: How to Transform Random Acts of Marketing into Intentional Marketing: A Conversation with the CMO of Purdue University
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Aug 26, 2020 |
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Fanatical Fridays Episode 12: What Will The Future Enrollment Management Team Look Like?
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Aug 21, 2020 |
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Episode 57: 10 Creative(ish) Ideas for Email Marketing A/B Tests
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Aug 20, 2020 |
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Fanatical Fridays Episode 11: How to Focus Right Now, The Power of Higher Ed Site Search, and Lessons from Trader Joe's
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Aug 14, 2020 |
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What Does It Actually Mean to Be an Enrollment Marketer?
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Aug 13, 2020 |
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Fanatical Fridays Episode 10: How to Work from an RV & Why Your Website Needs a Culture Audit
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Aug 07, 2020 |
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If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed
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Aug 06, 2020 |
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Fanatical Fridays — Episode 9: This Week in Enrollment Marketing
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Jul 31, 2020 |
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Leveraging the Power of Digital Word-of-Mouth: How ZeeMee is Reinventing the College-Application Process
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Jul 30, 2020 |
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Fanatical Fridays — Episode 8
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Jul 24, 2020 |
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Episode 53: Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions
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Jul 22, 2020 |
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Fanatical Fridays - Episode 7
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Jul 17, 2020 |
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Episode 52: Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment
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Jul 16, 2020 |
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SecondLook: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts
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Jul 15, 2020 |
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Fanatical Fridays - Episode 6
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Jul 10, 2020 |
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Episode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens — VP of Content and Community at Drift
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Jul 09, 2020 |
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Episode 50: Becoming Intelligent Admissions Officers
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Jul 02, 2020 |
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Fanatical Fridays - Episode 5
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Jun 26, 2020 |
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Episode 49: A Moment of Truth for University Marketing and Communication Teams
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Jun 25, 2020 |
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Fanatical Fridays - Episode 4
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Jun 19, 2020 |
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Episode 48: How High School Students Are Consuming — And Being Influenced by — Marketing Materials from Colleges and Universities
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Jun 18, 2020 |
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SecondLook: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers
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Jun 16, 2020 |
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Fanatical Fridays – Episode 3
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Jun 12, 2020 |
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Episode 47: How Enrollment Marketers Can Build Their Personal Brands
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Jun 11, 2020 |
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SecondLook: How Poor User Experience Could Now Hurt Your SEO Rankings
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Jun 09, 2020 |
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Fanatical Fridays – Episode 2
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Jun 05, 2020 |
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Episode 46: Making Sense of the Many College Student COVID-19 Surveys
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Jun 04, 2020 |
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SecondLook: How Admissions Teams and Virginia's College Students are Handling COVID-19
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Jun 02, 2020 |
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Introducing, Fanatical Fridays with Mickey Baines — a new, weekly segment on the Enrollify Podcast
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May 29, 2020 |
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Episode 45: How to Transform Your University’s Website into a Prospect-Generation and Student Engagement Machine — A Conversation with HubSpot’s Luke Summerfield on the Modern CMS
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May 28, 2020 |
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Episode 44: Leveraging Uncertainty — What Enrollment Marketers Can Do Today To Prepare For A Fall Recruitment Cycle Like No Other
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May 21, 2020 |
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SecondLook: BigTech x HigherEd, 3 Ways to Adapt Your LinkedIn Ads, and Google's Massive May Core Update
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May 19, 2020 |
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Episode 43: How Students Perceive Social Media Ads and What That Means for Higher Ed Marketers — in the COVID-19 Era and Beyond.
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May 14, 2020 |
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SecondLook: Fall 2020 Enrollment Stats, LinkedIn Stories Launches in Brazil, and CPM Sharply Declines on Display Networks
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May 12, 2020 |
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Episode 42: It's Time to Get Fanatical About Recruitment: How Enrollment Marketers Can Adapt Strategically in the Era of COVID-19
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May 07, 2020 |
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SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative
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May 05, 2020 |
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Episode 41: How to Leverage Faculty, Maximize Marketing ROI, and Reduce Friction in Admissions in the Era of COVID-19
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Apr 30, 2020 |
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SecondLook: Most Common SEO Mistakes of 2020, Facebook Reverses CBO Mandate, and LinkedIn Stories Coming Soon
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Apr 28, 2020 |
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Episode 40: The Past, the Present, and the Future of Social Media in Higher Education
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Apr 23, 2020 |
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SecondLook: Pilot Episode
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Apr 21, 2020 |
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Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences
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Apr 16, 2020 |
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Episode 38: How to Communicate Appropriately with Admitted Students During COVID-19
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Apr 09, 2020 |
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Episode 37: How Students' College Research Patterns are Shifting Due to COVID-19
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Apr 02, 2020 |
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How Higher Education is Creatively Responding to COVID-19 Outbreak: A Conversation with Dr. Katie Linder
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Mar 26, 2020 |
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Episode 35: How to Successfully Move Higher Ed Admissions & Marketing Events Online
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Mar 19, 2020 |
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Episode 34: The Frantic Move Online: A Real-Time Look at How Higher Ed is Responding to the Coronavirus (Special Edition)
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Mar 13, 2020 |
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Episode 33: What GEM Professionals Need to Know About Recruiting Grad Students — From the Perspective of a Grad Student (Who Works in Graduate Admissions)
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Mar 12, 2020 |
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Episode 32: Making the Case for Independent Schools: A Conversation on the Future of K-12 Marketing and Student Recruitment
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Mar 05, 2020 |
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Episode 31: The Clock is Ticking — A Conversation with Brandon Busteed on What Higher Ed Needs to do to Remain Relevant
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Feb 27, 2020 |
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Episode 30: Changing Perceptions through Connection — How One Graduate School Recruited International Students in the Trump Era
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Feb 13, 2020 |
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Episode 29: Why There’s No Such Thing as a Stealth Applicant
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Feb 06, 2020 |
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Episode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the Way
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Jan 30, 2020 |
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Episode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetX
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Jan 23, 2020 |
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Episode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching Careers
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Jan 16, 2020 |
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Episode 25: How to Recruit for Innovative, Niche Graduate Programs Designed to Move Industries Forward
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Jan 09, 2020 |
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Episode 24: How to Recruit for a Diverse Pool of Graduate Programs as a One Woman Show
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Dec 19, 2019 |
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Episode 23: The Changing Relationship Between College Presidents and Their Brands
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Dec 12, 2019 |
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Episode 22: Everything Hinges on Marketing — A Conversation on Recruiting for Niche Programs with Edward J. Herrelko
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Dec 05, 2019 |
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Episode 21: From ABC News Anchor to Higher Ed Marketer — An Interview with Emily Evans from Notre Dame
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Nov 27, 2019 |
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Episode 20: Developing a Strategic Enrollment Marketing Plan: The People, Processes, and Strategies Necessary for Success
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Nov 21, 2019 |
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Episode 19: How Midland University Differentiates Themselves by HOW They Sell and Not Just WHAT They Sell
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Nov 15, 2019 |
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Episode 18: The Briefing– A Quick Digest of the Noteworthy Trends in Higher Education Marketing
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Nov 07, 2019 |
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Episode 17: The Great, Good, Bad, and Ugly of Slate as a CRM for Higher Education
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Oct 24, 2019 |
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Episode 16: Recruitment Tactics Have Dramatically Changed — Here’s How Institutions Should Optimize Their Brand for Generation Z
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Oct 10, 2019 |
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Episode 15: Developing and Marketing New Graduate Programs in Response to Today’s Market Demands: A Conversation with Vanderbilt’s Director of Professional Programs
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Oct 02, 2019 |
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Episode 14: Attracting Students to Biomedical Sciences PhD Programs — A Faculty’s Perspective on the Opportunities and Challenges that Exist in Recruiting for Niche Programs
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Sep 26, 2019 |
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Episode 13: From Admissions Counselor to University President — Lessons Learned from 30+ Years in Higher Education
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Sep 17, 2019 |
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Episode 12: How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate School Admissions Model
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Sep 04, 2019 |
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Episode 11: From the Perspective of an Academic Advisor: How to Break Down Silos and Better the Student Experience in Higher Education
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Aug 21, 2019 |
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Episode 10: Reducing Friction in the Student Experience: How We Increased Capacity by Consolidating Student Affairs and Admissions
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Aug 14, 2019 |
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Episode 9: Tips and Tricks for Planning and Running a Successful Graduate Student Recruitment Event
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Aug 07, 2019 |
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Episode 8: How to Recruit Grad Students for a Niche Program
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Aug 07, 2019 |
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Episode 7: Strategies for Recruiting International Graduate Students in an Increasingly Competitive Market — and Challenging Political Environment
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Aug 07, 2019 |
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Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?
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Aug 07, 2019 |
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Episode 5: An Inside Look at the HubSpot Platform — and How Enrollment Marketers Are Using It for Student Recruitment
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Aug 07, 2019 |
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Episode 4: The Common SEO Challenges that Enrollment Marketers Face — and How to Overcome Them
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Jul 25, 2019 |
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Episode 3: The Ever Changing Landscape of Graduate Student Recruitment: Lessons Learned from Small and Large Schools
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Jul 25, 2019 |
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Episode 2: Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media
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Jul 25, 2019 |
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Pilot Episode: The Genesis of Enrollify
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Jul 25, 2019 |