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Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Episode | Date |
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S9 E11: How to Level-Up Your Web Services with Chris Misterek from Showit
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Apr 30, 2024 |
S9 E10: Entering a New Era of Brand Strategy with Marion Tan
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Apr 16, 2024 |
From the Archives | S5 E3: Running a Successful Design Business with Neurodivergence with Lea Gucciardi
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Apr 09, 2024 |
From the Archives | S6 E6: Refining Your Sales & Proposal Process
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Apr 02, 2024 |
S9 E9: Are You Making These Design Business Mistakes?
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Mar 26, 2024 |
S9 E8: How to Level Up Your Onboarding & Offboarding Experiences
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Mar 19, 2024 |
S9 E7: Business IRL: How to Maintain a Streamlined & Inspiring Office Space (At Any Size)
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Mar 12, 2024 |
S9 E6: How to Make Consistent Five Figure Months on Day Rates Alone with Sarah Masci
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Mar 05, 2024 |
S9 E5: All About Inquiries: Stats, Trends, & How to Get More
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Feb 27, 2024 |
S9E4: How to Project Manage Your Studio to Success
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Feb 20, 2024 |
S9 E3: Steal My Web Design Process
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Feb 13, 2024 |
S9 E2: How to Confidently Show Up as the Face of Your Brand with Marisa Switzer
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Feb 06, 2024 |
S9 E1: How to Get Faster at Brand & Web Design
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Jan 30, 2024 |
From the Archives | S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co
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Jan 23, 2024 |
From the Archives | S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna
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Jan 16, 2024 |
From the Archives | S2 E3: Typography, Typography, Typography!
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Jan 09, 2024 |
From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick
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Jan 02, 2024 |
S8 E19: Answering Your Inbox Questions
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Dec 19, 2023 |
S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way!
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Dec 12, 2023 |
S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra
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Dec 05, 2023 |
S8 E16: Creating a Design Business that Supports a Flexible Lifestyle with Cass & Amanda from Foxtrot
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Nov 28, 2023 |
S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly
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Nov 21, 2023 |
S8 E14: How I Built and Launched The Design Minimind
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Nov 14, 2023 |
S8 E13: How to Make Small Shifts for Big Impact in Your Design Business with Miriam Noble
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Nov 07, 2023 |
S8 E12: Spooooky Client Stories (Round 2!) with Lauren Braier
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Oct 31, 2023 |
S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick
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Oct 24, 2023 |
S8 E10: Behind the Scenes of Hello June (Q3 & Q4 Update)
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Oct 17, 2023 |
S8 E9: How to Increase Profitability and Peace with Ashton Smith
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Oct 10, 2023 |
S8 E8: Life Beyond Being Laid Off with Brad Almond
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Oct 03, 2023 |
S8 E7: My Design Business Startup Guide (What I Wish I Knew)
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Sep 26, 2023 |
S8 BONUS: Q&A on Partnering with a Shopify Developer with Jen Chuah & Lea Gucciardi
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Sep 24, 2023 |
S8 E6: How to Find Business & Mom Life Harmony with Cassie Gudmundson
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Sep 19, 2023 |
S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos
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Sep 12, 2023 |
S8 E4: Scaling from Freelancer to Multiple-6-Figure Agency with Lea Gucciardi from Arq Design Studio
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Sep 05, 2023 |
S8 E3: There’s No Shame In…
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Aug 29, 2023 |
S8 E2: How to Craft a Top-Notch Client Experience with Danielle Joseph from Willowspace
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Aug 22, 2023 |
S8 E1: Catching Up with Jen & How to Take a Summer Sabbatical
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Aug 15, 2023 |
From the Archives | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry
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Jul 25, 2023 |
From the Archives | S6 E10: Burnout, Baby, Burnout
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Jul 18, 2023 |
From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road
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Jul 11, 2023 |
From the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew
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Jul 04, 2023 |
S7 E23: Answering Your Inbox Questions
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Jun 27, 2023 |
S7 E22: 3-Year Update on Motherhood & Business
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Jun 20, 2023 |
S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu
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Jun 13, 2023 |
S7 E20: How I Went from Feast/Famine to Booking 5 Months Out
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Jun 06, 2023 |
S7 E19: Working for (or Hiring) Another Designer with Lauren Braier
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May 30, 2023 |
S7 E18: Leveraging Your Expertise & Value in Pricing
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May 23, 2023 |
S7 E17: Podcast Updates / Esther’s Farewell
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May 16, 2023 |
S7 E16: Learning to Trust Yourself as a Designer with Bonnie Bakhtiari
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May 09, 2023 |
S7 E15: Would You Ever…
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May 02, 2023 |
S7 E14: Making your Website Stand Out from a Copywriter’s Perspective with Alice Brown
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Apr 25, 2023 |
S7 E13: Catching Up with Esther & Jen / Our Q1 Recaps
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Apr 18, 2023 |
S7 E12: Working with a Developer with José Roa
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Apr 11, 2023 |
S7 E11: In the Eyes of the Beholder: Taking Customer + Clients’ POV Into Consideration
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Apr 04, 2023 |
S7 E10: Font Design, Digital Products, Burnout, & Industry Culture with Jen Wagner
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Mar 28, 2023 |
S7 E9: Boundaries & Expansion
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Mar 21, 2023 |
S7 E8: How Much Does it Cost to Run a Design Studio?
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Mar 14, 2023 |
S7 E7: Being a Multipassionate Creative
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Mar 07, 2023 |
S7 E6: Creating Designs Worth Remembering
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Feb 28, 2023 |
S7 E5: The Power of Having Your Ideal Clients Coming to You on Autopilot with Adrienne Johnston
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Feb 21, 2023 |
S7 E4: How to Structure, Price, Market, and Sell Design Intensives
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Feb 14, 2023 |
S7 E3: How to Invite Simplicity into Your Life, Business, and Design Style
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Feb 07, 2023 |
S7 E2: Elevating African Narratives Through Modern Design with Fungi Dube
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Jan 31, 2023 |
S7 E0: Catching Up & What to Expect in Season 7
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Jan 24, 2023 |
S7 E1: Business Lessons We Learned the Hard Way (So You Don’t Have To)
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Jan 24, 2023 |
From The Archives | S4 E3: All About Brand Strategy with Melinda Livsey
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Jan 17, 2023 |
From The Archives | S1 E6: Getting Paid on Time
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Jan 10, 2023 |
From The Archives | S3 BONUS: How Giselle Made $10k+ With Her First Digital Course Launch (And How You Can Too)
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Jan 03, 2023 |
From The Archives | S2 E7: Crafting a Growth Mindset with Avani Miriyala
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Dec 27, 2022 |
S6 E20: Answering Your Inbox Questions
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Dec 20, 2022 |
S6 E19: Turning Your Services Page into a Sales Page with Kelsey McCormick
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Dec 13, 2022 |
S6 E18: Supporting a Partner Who Runs a Design Business with Jake Dekoning
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Dec 06, 2022 |
S6 E17: Peek into Our Gratitude Journals & Goals For 2023!
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Nov 29, 2022 |
S6 E16: How to Earn More as a Designer Without Working Longer Hours with Bonnie Bakhtiari
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Nov 22, 2022 |
S6 E15: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan
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Nov 15, 2022 |
S6 E14: Squarespace, Showit, and Shopify Walk into a Bar…
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Nov 08, 2022 |
S6 E13: LIVE from the Studio… it’s Brand Presentations!
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Nov 01, 2022 |
S6 E12: Spooooky Client Stories!
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Oct 25, 2022 |
S6 E11: The Importance of Brand Photography for Brand Designers with Adeline Nieto
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Oct 18, 2022 |
S6 E10: Burnout, Baby, Burnout
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Oct 11, 2022 |
S6 E9: How to Make an Impact in the World as a Designer
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Oct 04, 2022 |
S6 E8: Going From $0 to 6 Figures Post Maternity Leave with Chaitra Radhakrishna
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Sep 27, 2022 |
S6 E7: Web Design Wisdom from a Magazine Design Background with Jen
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Sep 20, 2022 |
S6 E6: Refining Your Sales & Proposal Process
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Sep 13, 2022 |
S6 E5: Hiring a Team that Supports Your Vision with Olivia Austin
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Sep 06, 2022 |
S6 E4: Our Hot Takes on Running a Design Business
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Aug 30, 2022 |
S6 E3: Coaching Each Other Through the Tough Stuff
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Aug 23, 2022 |
S6 E2: Never Have I Ever: Designer Edition!
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Aug 16, 2022 |
S6 E1: How to Prioritize your Mental Health in Busy Work Seasons with Emily Ospina-Ruiz
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Aug 09, 2022 |
S6 E0: Welcome Back! What to Expect in Season 6 & Jen/Esther Updates
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Aug 09, 2022 |
From The Archives: S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp
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Aug 02, 2022 |
From The Archives: S3 E5: Designer Confidence and Imposter Syndrome
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Jul 26, 2022 |
From The Archives: S2 E5: Creative Ways to Get Clients
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Jul 19, 2022 |
From The Archives: S2 E1: Setting Healthy Boundaries in Your Design Business
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Jul 12, 2022 |
S5 E25: Answering Your Inbox Questions
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Jul 05, 2022 |
S5 E24: Identity Crises and How to Create Living Brands with Alejandra McPherson
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Jun 28, 2022 |
S5 E23: Using Intuition in Your Design Process with Alex McGinness
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Jun 21, 2022 |
S5 E22: Esther and Jen’s 6-Month Business Updates
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Jun 14, 2022 |
S5 E21: 2-Year Update on Motherhood & Business with Jen
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Jun 07, 2022 |
S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry
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May 31, 2022 |
S5 E19: Bridging Culture + Design with Esther
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May 24, 2022 |
S5 E18: How to Use Fonts Legally and Confidently for Client Projects with John Giardiniere from Fontspring
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May 17, 2022 |
S5 E17: How to Plan Your Work Schedule for True Rest + Vacation
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May 10, 2022 |
S5 E16: Traveling Full Time while Running a Design Studio with Natalia Agostinelli
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May 03, 2022 |
S5 E15: Advice to Our Younger Selves
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Apr 26, 2022 |
S5 E14: Iterating on the One-Concept Method
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Apr 18, 2022 |
S5 E13: Using Conceptual Projects to Attract Clients with The Brief Collective
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Apr 12, 2022 |
S5 E12: Smash or Pass!
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Apr 05, 2022 |
S5 E11: Designing a Website from Start to Finish with Kenzie Amick
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Mar 29, 2022 |
S5 E10: What School Did and Didn’t Teach Us
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Mar 22, 2022 |
S5 E9: Working with an Online Service Provider with Kailyn Sprinkle
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Mar 15, 2022 |
S5 E8: Crafting Your Schedule Intentionally
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Mar 08, 2022 |
S5 E7: Being a Consciously Kind Boss With Daniela Marti from Lunaria Design Studio
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Mar 01, 2022 |
S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna
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Feb 22, 2022 |
S5 E5: How to Know When to Say No to an Opportunity
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Feb 15, 2022 |
S5 E4: All About Packaging Design With Lauren Braier from Elby Creative
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Feb 08, 2022 |
S5 E3: Running A Successful Design Business with Neurodivergence with Lea Gucciardi
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Feb 01, 2022 |
S5 E2: Finding Creative Inspiration
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Jan 25, 2022 |
S5 E1: What to Do When a Client Doesn't Love Your Work
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Jan 18, 2022 |
S5 E0: Introducing Esther Knox-Dekoning & Podcast Updates!
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Jan 11, 2022 |
S4 E3: All About Brand Strategy with Melinda Livsey
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Jan 06, 2022 |
S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road
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Jan 06, 2022 |
S4 E1: Catching Up with Jen & Giselle: Updated "Day in the Life"
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Jan 06, 2022 |
Celebrating Giselle: Friends & Family
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Jan 04, 2022 |
Celebrating Giselle: Podcast Community
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Jan 04, 2022 |
BONUS E2: How Giselle Made $10k+ with Her First Digital Course Launch (and How You Can Too)
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Mar 17, 2021 |
S3 E12: Answering Your Inbox Questions
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Jan 26, 2021 |
BONUS E1: Navigating Maternity Leave & Scaling a Business With a Newborn
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Jan 12, 2021 |
S3 E11: All Things Legal with Shay M. Lawson, Esq
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Jan 05, 2021 |
S3 E10: Value-Based Pricing and Shifting Your Mindset with Morgan Rapp
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Dec 29, 2020 |
S3 E9: Difficult Client Stories
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Dec 22, 2020 |
S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co
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Dec 15, 2020 |
S3 E7: Designer Confidence and Imposter Syndrome
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Dec 08, 2020 |
S3 E6: Working with Copywriters with Diana Martinez from Required Reading
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Dec 01, 2020 |
S3 E5: Working with Web Developers
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Nov 24, 2020 |
S3 E4: Mastering Print Design with Dave Hopkins from Print Academy
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Nov 17, 2020 |
S3 E3: Nailing The Sales Call
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Nov 10, 2020 |
S3 E2: The Best Branding Tools of the Trade with Michael Bruny-Groth from The Logo Package
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Nov 02, 2020 |
S3 E1: Catching Up with Jen & Giselle
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Oct 27, 2020 |
S2 E12: Answering Your Inbox Questions #2
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Apr 21, 2020 |
S2 E11: Designer Day Rate with Jamie Starcevich from Spruce Rd
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Apr 14, 2020 |
S2 E10: Unlock Your Inner CEO with Jane Scudder from The New Exec
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Apr 07, 2020 |
S2 E9: Rebranding Your Design Business with Amber D'Ambrosio from One 11 Studios
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Mar 31, 2020 |
S2 E8: All About the Design Process with Steph Wharton
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Mar 24, 2020 |
S2 E7: Crafting a Growth Mindset with Avani Miriyala
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Mar 17, 2020 |
S2 E6: Parenting While Building Your Design Business with Becca Levian from Skye High Interactive
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Mar 10, 2020 |
S2 E5: Creative Ways to Get Clients
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Mar 03, 2020 |
S2 E4: Strategically Diversifying Your Income with Alex Cottles from The Routine Creative
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Feb 25, 2020 |
S2 E3: Typography, Typography, Typography!
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Feb 18, 2020 |
S2 E2: Building Your Design Team with Kathy Luong from MADE BY WMN
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Feb 11, 2020 |
S2 E1: Setting Healthy Boundaries in Your Design Business
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Feb 04, 2020 |
S1 E12: Answering Your Inbox Questions
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Dec 03, 2019 |
S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew
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Nov 26, 2019 |
S1 E10: How to Identify Good Clients and Avoid Red Flag Clients
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Nov 19, 2019 |
S1 E9: Our Favorite Time Management & Productivity Tips
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Nov 12, 2019 |
S1 E8: Day in the Life of a Brand Design Studio Owner
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Nov 05, 2019 |
S1 E7: Presenting Concepts to Clients
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Oct 29, 2019 |
S1 E6: Getting Paid on Time
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Oct 23, 2019 |
S1 E5: An Honest Conversation on Pricing (Part 2)
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Oct 15, 2019 |
S1 E4: An Honest Conversation on Pricing (Part 1)
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Oct 08, 2019 |
S1 E3: Instagram Marketing for Designers with Amber Hukari Creative
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Oct 01, 2019 |
S1 E2: Dealing with Potential Client Rejection
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Oct 01, 2019 |
S1 E1: Welcome to Better: The Brand Designer Podcast
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Oct 01, 2019 |