The Rectified Podcast
By Sandy Dedeian
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Category: Marketing
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Episodes: 104
Description
The Rectified Podcast is the go-to resource for founders navigating the complexities of Direct-to-Consumer (D2C), e-commerce, and retail brands. We dive into real conversations with fellow founders and experts who share authentic insights to help you scale your business with clarity.
Join us to gain actionable strategies on:
✅ Scaling E-commerce, D2C & Retail operations
✅ Modern Brand Building across online and physical channels
✅ Social media & content strategies that drive traffic and conversions
Hit FOLLOW to get actionable insights every week & turn your vision into a profitable reality!
| Episode | Date |
|---|---|
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#104 Most Websites Aren't Ready for Black Friday 2026
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Jul 31, 2026 |
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#103 Every Big Retailer Said No to Her Product. Now She's in 800 Stores.
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Jul 24, 2026 |
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#102 They Spent $1.4M on a Product That Isn't Even Out Yet
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Jul 17, 2026 |
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#101 How to Launch a Brand in an Oversaturated Market
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Jul 10, 2026 |
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#100 What Every Successful Brand Founder Has in Common (After 100 Episodes)
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Jul 03, 2026 |
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#99 He Turned Down Retail Offers to Build This Snack Brand the Right Way
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Jun 19, 2026 |
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#98 He scaled a mattress brand to $15M and why he'd never do it again
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Jun 12, 2026 |
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#97 A Dragon Told Me Exactly What He Looks For | Georges Karam
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May 22, 2026 |
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#96 The Only Framework You Need to Scale Your Brand
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May 15, 2026 |
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#95 Why Most Brands Fail on Amazon (And How to Actually Win)
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May 08, 2026 |
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#94 | 85% of People Don't Use AI Yet. Here's What They're Missing
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May 01, 2026 |
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#93 AI Is Raising the Bar for Brand Messaging—Here's What That Means for Founders
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Apr 24, 2026 |
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#92 E-Commerce Brands: Stop Spending on Ads Until You Do This First
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Apr 09, 2026 |
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#91 The Go-To-Market Strategy To Launch a New Product Category
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Apr 03, 2026 |
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#90 How to Make Customers Say 'I Want That'
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Mar 27, 2026 |
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#89 The Bold Move That Nobody Else Would Make
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Mar 20, 2026 |
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#88 He Went From 10 to 150+ Stores Without Paid Ads — Here Is How
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Mar 13, 2026 |
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#87 The “Nike” Niche Strategy: How This Product Brand Is Going Small to Go Mainstream
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Feb 27, 2026 |
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#86 Clean Macros, Playful Branding, Real Growth: How to scale a $4 CPG product
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Feb 20, 2026 |
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#85 Scaling Your CPG Brand: How Innovation Helps You Position Yourself in the Market
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Feb 13, 2026 |
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#84 Interviewed by my producer: D2C, Scaling & Resilience
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Feb 06, 2026 |
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#83 The Reality of Building a Brand in Public
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Jan 30, 2026 |
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#82 Fashion for Entrepreneurs: How Your Look Impacts Your Income in 2026
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Jan 23, 2026 |
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#81 From Dragons' Den Investment to Market Launch | The Real Story
|
Dec 19, 2025 |
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#80 The 2026 Playbook: AI, Influencer Marketing & the Future of Social Media
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Nov 28, 2025 |
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#79 How Founders Serge and Michael Transformed Seawater into a Health Elixir
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Nov 07, 2025 |
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#78 GROWING Your Business Through Collaboration
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Oct 24, 2025 |
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#77 Building a FOOD Brand from Scratch at Farmer's Markets?
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Oct 17, 2025 |
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#76 Will AI REPLACE Human Photographers?
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Oct 10, 2025 |
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#75 Unlocking Growth: Secrets to Successful Business Financing
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Oct 03, 2025 |
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#74 Canadian eCommerce Crisis: U.S. Tariffs & De Minimis Explained (Emergency Episode)
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Sep 26, 2025 |
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#73 What It Takes to Build a Brand with Iconic Designs
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Sep 19, 2025 |
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#72 She Left Corporate for THIS | The Olive Oil Brand With a Mission
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Aug 22, 2025 |
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#71 Overcoming Challenges in Creating a Clean Vegan CPG Brand
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Jul 18, 2025 |
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#70 Building a Healthier Future with Julia Kirouac | From Holistic Nutritionist to Food Innovator
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Jun 20, 2025 |
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#69 She Built a SUSTAINABLE Brand from Scratch Here's How She Did it!
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Jun 13, 2025 |
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#68 Empowering Armenian Artisans: The Mission Behind Nayiri Jewelry
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Jun 06, 2025 |
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#67 David vs. Goliath in Business: The 1642 Cola Success Story
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May 23, 2025 |
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#66 Marketing Copy That Sells Itself? The AI-Backed Strategy Revealed
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May 12, 2025 |
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#65 The Power of Never Giving Up: Building a Startup That Lasts
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Apr 25, 2025 |
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#64 How to Expand Your Ecommerce Brand into Retail & Make More Sales!
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Feb 08, 2025 |
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#63 Scaling Success: Daniel Mazour on Building a Thriving Business
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Jan 31, 2025 |
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#62 Scaling Your Direct-to-Consumer Business: Strategies for Growth | Nicolas Beaupré of Mateina
|
Jan 17, 2025 |
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#61 STAND OUT in a Crowded Market with These Proven Strategies | Savonne Anderson founder of Aya Paper Co.
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Nov 29, 2024 |
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#60 Personal Branding: The Ultimate Marketing Strategy for Brand Founders
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Oct 24, 2024 |
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#59 Secrets Of Building Sustainable & Successful Brands
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Oct 09, 2024 |
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#58 How to skyrocket your e-commerce brand with Pinterest marketing
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Sep 11, 2024 |
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#57 The Power of Networking in Business
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Aug 15, 2024 |
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#56 How to overcome imposter syndrome and become a successful brand: lessons from a peak performance coach
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Aug 07, 2024 |
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#55 Revolutionizing Period Care for a Sustainable Future with Alea Protection
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Jul 17, 2024 |
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#54 How Direct-to-Consumer Brands are revolutionizing the Period Care Industry
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Jun 26, 2024 |
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#53 Revolutionizing Fashion: The Journey of Dinner Service NY
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Jun 19, 2024 |
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#52 Inside the Bubbles: Mike Pilkington on Creating Key Sparkling Water
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May 22, 2024 |
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#51 Breaking Taboos: The Fri Period Journey with Nina Smith
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May 09, 2024 |
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#50 The Secrets Behind Hernest Project's Founder's Sustainable Vision
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Apr 17, 2024 |
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#49 Diving Deep: Vivian McCormick's Secret Sauce for Entrepreneurial Success with Wilet
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Mar 25, 2024 |
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#48 Unbelievable Success Story: Soccer Star to Skincare Boss! | The Journey of Rachaelle Rempe
|
Mar 11, 2024 |
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#47 Marketing Secrets Revealed: CMO of Podium Nutrition Unveils Insights
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Feb 26, 2024 |
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#46 Revolutionizing Supplements through Adventures & Transparency with Kyle Huber!
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Feb 12, 2024 |
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#45 Cultivating Health One Snack at a Time: How Mireille Dimitri built the SeedMe brand!
|
Dec 05, 2023 |
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#44 How artificial intelligence and 3D image technology are revolutioninzing the way we make and sell sizeless products with Jessica Bosman and Bryn Davis Williams
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Nov 27, 2023 |
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#43 From Burnout to Toy Company Success Story: Sara Feldstein Reveals All
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Nov 20, 2023 |
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#42 The Secrets of Influencer Marketing: Trust, Trends, and Micro-Influencer Magic | Willian Gasner
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Nov 13, 2023 |
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#41 Sleep, Startups, and Secrets to Success with Jay Davis
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Nov 06, 2023 |
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#40 Founder Stories | Harnessing the power of AI for sustainability with Ryan Li
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Oct 23, 2023 |
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#39 Founder Stories | Navigating the Hemp Industry: Challenges, Triumphs & the Journey of Scott Schwab with Mett Naturals
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Oct 02, 2023 |
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#38 Founder Stories | From Grief to Glory: Brian Schultz's Journey with The Freshwater Sea Pearl Company
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Sep 18, 2023 |
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#37 Founder Stories | Unlocking the Secrets to Scaling Bro Dough with Organic Content
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Sep 04, 2023 |
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#36 Supercharge Your Sales on TikTok: Wave Wyld's Game-changing Tactics
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Aug 28, 2023 |
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#35 From Clicks to Bricks: Mastering the Move from Digital to Physical Retail with Andrew Neelon
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Aug 21, 2023 |
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#34 Founder Stories | From Law to Popped Success: The Journey of Fabio Zeppilli and His Popcorn Empire
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Aug 14, 2023 |
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#33 Founder Stories | The Untold Story: Jake Karls from Mid Day Squares Reveals Secrets of Building a Chocolate Empire
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Aug 07, 2023 |
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#32 Leveraging Email Marketing: Boosting Customer Retention and Supercharging Your Sales with Jimmy Kim
|
Jul 31, 2023 |
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#31 Mastering Surprise & Delight: Building Lifelong Customers with Arian Radmand
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Jul 24, 2023 |
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#30 Unleash Your Instagram Potential: Mastering Strategies with Carole Bardasano
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Jul 17, 2023 |
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#29 Founder Stories | Unlocking the Power of E-commerce: Broya's Scaling Journey
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Jul 10, 2023 |
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#28 Brand Strategy: The Ultimate Guide to Creating Success With Your Business with Bonnie Wix
|
Sep 21, 2022 |
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#27 Perfecting Your Email Marketing Strategies with Meera Kothand
|
Aug 10, 2022 |
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#26 How to Use Social Media Strategy to Grow Your Business with Cara Carosielli
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Jul 13, 2022 |
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#25 Bootstrapping Your Marketing While Scaling Your Business with Lucas James
|
Jun 01, 2022 |
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#24 Using Marketing Automation Services to Scale Your Business with Adrian Tobey
|
May 11, 2022 |
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#23 Amplifying your SEO Strategy in 2022 with Kim Fischer
|
May 04, 2022 |
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#22 Instagram Growth Strategies with Sarah Huguet
|
Dec 01, 2021 |
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#21 Pinterest Best Practices for 2022 with Alisa Meredith
|
Nov 10, 2021 |
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#20 How Erika Peter Went From Being The Head of Content Marketing to Starting Her Own Business Helping Other Small Businesses Grow
|
Sep 28, 2021 |
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#19 How to Have Peak Performance as an Entrepreneur with Christopher Dedeyan
|
Jul 01, 2021 |
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#18 Leverage Your Brand on TikTok with Samantha Vlasceanu
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Jun 22, 2021 |
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#17 How to Advertise on Facebook with Arman Ananian
|
May 31, 2021 |
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#16 All About Marketing Analytics with Christina Inge
|
Apr 15, 2021 |
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#15 The Power of E-mail Marketing with George Kapernaros
|
Mar 09, 2021 |
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#14 Pinterest Marketing Goals for 2021
|
Mar 06, 2021 |
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#13 The Ultimate Guide to Pinterest SEO
|
Nov 25, 2020 |
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#12 The Basics of Pinterest Marketing
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Nov 12, 2020 |
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#11 What is Pinterest?
|
Nov 05, 2020 |
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#10 The Difference Between Digital Marketing & Social Media Marketing
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Oct 14, 2020 |
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#9 The Pros and Cons of Instagram Reels
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Aug 26, 2020 |
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#8 Instagram Basics: Videos, Stories, IGTV & Instagram Reels
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Aug 12, 2020 |
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#7 Instagram Basics: How to plan and design your Instagram feed
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Jul 29, 2020 |
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#6 Instagram Basics: How to Optimize Your Profile to Attract Your Ideal Audience
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Jul 03, 2020 |
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#5 Coffee with Sandy: Loop Giveaways
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Jun 10, 2020 |
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#4 Coffee with Sandy: What are Influencers and Brands Doing on TikTok?
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May 01, 2020 |
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#3 Coffee with Sandy: TikTok 101
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Apr 29, 2020 |
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#2 Coffee with Sandy: Marketing in Crisis (Part 2)
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Apr 27, 2020 |
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#1 Coffee with Sandy: Marketing During Crisis (Part 1)
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Apr 24, 2020 |