The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

By Andrew Monaghan

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Category: Management

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Subscribers: 7
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Episodes: 245

Description

The podcast for sales and marketing teams that tackles the question:
How can cybersecurity companies grow sales faster?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. 

Listen in, and you will get proven strategies to 
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine. 

If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

Episode Date
RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
May 05, 2024
RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
May 03, 2024
RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
May 02, 2024
RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
May 01, 2024
RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
Apr 30, 2024
RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
Apr 29, 2024
Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute
Apr 23, 2024
Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer
Apr 10, 2024
Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
Apr 09, 2024
Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
Apr 02, 2024
How to adapt to the new cybersecurity buying landscape
Mar 26, 2024
3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
Dec 12, 2023
Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
Oct 09, 2023
How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
Sep 26, 2023
How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
Sep 21, 2023
How to build your first channel program with Kimber Garrett
Sep 19, 2023
How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton
Sep 14, 2023
It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge
Sep 12, 2023
Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion
Sep 05, 2023
The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch
Aug 29, 2023
Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups
Aug 24, 2023
Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl
Aug 22, 2023
Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe
Aug 17, 2023
The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach
Aug 15, 2023
The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO
Aug 10, 2023
The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium
Aug 08, 2023
Standing Out in the Crowded Cybersecurity Market: Pingsafe's Strategy for Differentiation with Dhiraj Khare, VP-Sales
Aug 03, 2023
From Idea to Investment: Nurturing Early-Stage Cybersecurity Startups with Tim Eades, General Partner @ Cyber Mentor Fund
Aug 01, 2023
Beyond Buzzwords: Crafting Effective Positioning Strategies in the Cybersecurity Startup Space with Bob Wright, Managing Director at Firebrick Consulting
Jul 27, 2023
The Fallacy of MQLs: Why Marketing Qualified Leads Are Dead with Seth Robbins, CRO at Cycode
Jul 25, 2023
Mike Barker, Chief Commercial Officer at HYAS: Building a GTM plumb line for consistent sales success
May 16, 2023
215: Building a Successful Sales Team with Nick Degnan, SVP Global Sales at Axonius
May 11, 2023
214: Enterprise Browsers: Reducing Attack Surface & Saving Money with Moty Jacob, CEO of Surf Security
May 09, 2023
213: Behind the Scenes: The sales journey of Wiz, the fastest company to reach $100M ARR with CRO Colin Jones
May 04, 2023
212: Differentiating in a crowded cybersecurity market: the Scribe approach with CEO Rubi Arbel
Apr 25, 2023
211: The intersection of AI and privacy: innovating to make meeting data privacy regulations easier with Abhi Sharma, co-founder and co-CEO at Relyance.AI
Apr 22, 2023
210: From Jazz to Securing the Blockchain: The power of improvisation in startup founding with Victor Fang, co-founder & CEO at Anchain.AI
Apr 21, 2023
209: The importance of people over job titles in early stage startups with Chris Sestito, CEO of machine learning security company Hidden Layer
Apr 20, 2023
208: Breaking the Mold: Selling to CISOs with SafeBase's viral lead engine, Macy Mody, VP Revenue @ Safebase
Apr 19, 2023
207: The Emergence of Security Platform as a Service Category with Oliver Friedrichs, CEO @ Pangea
Apr 18, 2023
206: Protecting 3rd party SaaS applications with Yoni Shohet, co-founder and CEO @ Valence
Apr 17, 2023
205: Alisdair Faulkner, CEO @ Darwinium: building a startup to solving tangible, measurable business problems
Apr 14, 2023
204: Finding creative ways to attract and engage customers can lead to more loyal and lasting relationships with Tom Pace, CEO @ Netrise
Apr 11, 2023
203: Securing the Hybrid Workplace with Dor Zvi, CEO at Red Access
Apr 07, 2023
202: Revolutionizing OT Cybersecurity with Hardware: Meet Colin Dunn CEO of Fend
Apr 04, 2023
201: Varun Badhwar - securing the software supply chain with Endor Labs
Mar 28, 2023
200: standout episodes from the previous 199
Mar 23, 2023
198: Unlocking the Power of Cybersecurity with Maxime Lamothe-Brassard
Mar 16, 2023
197: From employee to founding a cybersecurity startup with Jori VanAntwerp
Mar 14, 2023
199: Navigating the challenges of introducing passwordless security with Michael Gwynn of IDmelon
Mar 13, 2023
196: Liat Hayun’s journey from working at big cybersecurity companies to starting Eureka Security
Mar 09, 2023
195: Eric Olden on building a successful cybersecurity company
Mar 07, 2023
194: How to know if a prospect is an innovator
Mar 02, 2023
193: How to start growing revenue with Ted Miracco, CEO of Approov
Feb 28, 2023
192: How to transform a boring case study into a compelling story
Feb 23, 2023
191: A different path to product creation and scaling a cybersecurity company with Mirza Asrar Baig
Feb 21, 2023
190: How to balance selling what the product does now & selling the big vision
Feb 16, 2023
189: Unlocking Data Protection with Paul Lewis, CEO of Calamu
Feb 14, 2023
188: How to get first meetings using VC programs, CISO networks, resellers & sales networks
Feb 10, 2023
187: Why and how you implement value selling with Russell Coleman
Feb 07, 2023
186: From awful to awesome: a cybersecurity company’s transformation of their first meeting deck
Feb 02, 2023
185: A better way to match cybersecurity sales job seekers with hiring managers
Jan 31, 2023
184: One way to maximize a first meeting
Jan 26, 2023
183: How to take on the 800lb gorilla with Russell McGuire and Ben White from Ironscales
Jan 24, 2023
182: Being “me” focused during sales calls is slowly killing our connection with prospects
Jan 19, 2023
181: How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted
Jan 17, 2023
180: Learn how an SMB sales team is being successful with Brian Penney, VP of Sales at Blumira
Jan 10, 2023
179: 13 sales mistakes founders make
Dec 15, 2022
178: How to be valuable on a sales call with Amanda Carvalho, Sales Director at Gytpol
Dec 13, 2022
177: How to think bigger, bolder and clearer when differentiating
Dec 08, 2022
176: Corey White, CEO @ Cyvatar: how to create a compelling cybersecurity product for SMBs
Dec 06, 2022
175: Marketing messaging is not sales messaging
Nov 17, 2022
174: How to make sure you are paid with Dan Goodman, CEO of TruCommish
Nov 15, 2022
173: Increase your close rate by working with mobilizers and innovators (and who these people are!)
Nov 10, 2022
172: How to bring a HARDWARE innovation in cybersecurity to market with Jack Wilson, the CRO at Token
Nov 08, 2022
171: Outbound is Broken
Nov 03, 2022
170: Important leadership trait: bringing great people with you. But how do you do that?
Nov 02, 2022
169: Differentiate your product so prospects remember
Oct 27, 2022
168: Tom Miller, sales leader and author of Call Your Shots - knowing your value
Oct 25, 2022
167: 2 approaches to bringing on your first sales team
Oct 20, 2022
166: Michelle Torrey-Teunissen, CRO at 6clicks: best practices for working with the channel
Oct 18, 2022
165: One powerful tool to improve how you sell and how you get better
Oct 14, 2022
164: Two CISOs discuss the conviction of ex-Uber CISO, Joe Sullivan
Oct 08, 2022
163: How to onboard new sellers yourself
Oct 06, 2022
162: Eric Appel, CRO @ Island: why stealth is sexy and the different way Island has built the sales team
Oct 04, 2022
161: 5 ways to reduce the chaos in startup selling
Sep 29, 2022
160: Anurag Gurtu, Chief Product Officer at StrikeReady: How to sell a platform
Sep 27, 2022
159: Adam Gavish, CEO of DoControl - People don’t sell, people buy.
Sep 20, 2022
158: Abhishek Dubey, CEO of Bolster - Fast time to value = a new deal per week
Sep 13, 2022
157: Erkang Zheng, CEO of Jupiter One - need for sales structure | power of community in building a customer base | founder led selling
Sep 07, 2022
156: Dave Phelps, RSM at Crowdstrike - Make your territory, your franchise
Sep 01, 2022
155: Evangelize the problem, not your product
Aug 30, 2022
154: Ashley Leonard, CEO of Syxsense - How to go after the mid market
Aug 24, 2022
153: Should you add more sellers to your sales team?
Aug 19, 2022
152: Christian Torres, CEO of Kriptos - importance of technology partners and why he brought on his first salespeople very early
Aug 16, 2022
151: Ayal Yogev, CEO and Co-Founder of Anjuna: What's more important... product or sales?
Aug 12, 2022
150: Wias Issa, CEO of Ubiq Security, on how Ubiq’s GTM for their API encryption for developers
Aug 09, 2022
149: A break down of two more companies’ answers to “What We Do” and how they could improve them
Aug 05, 2022
148: How to use strategic narrative to engage with prospects with Andy Raskin
Aug 04, 2022
147: Snir Ben Shimol, CSO at Cider, talks about market education & selling into the unknown
Aug 02, 2022
146: A break down of 2 companies’ answer to “what do you do?”
Jul 28, 2022
145: Snehal Antani, CEO at Horizon3, talks about telling the right stories and setting up the right pitch for customers
Jul 22, 2022
144: Rajiv Pimplaskar, CEO and President at Dispersive, talks about connecting with cybersecurity customers and scaling sales
Jul 14, 2022
143: How to answer the “What does your company do?” question without being boring or using buzzwords
Jul 12, 2022
142: Michael Shieh, CEO and Founder at Appaegis, talks about making security professionals jobs easier and how to build a successful sales team
Jul 08, 2022
141: Garret Grajek, CEO and Co-Founder at YouAttest on how he is making the lives of risk managers exponentially easier
Jun 28, 2022
140: Ismet Geri, CEO at Veridium, talks in-depth about passwordless security
Jun 23, 2022
139: Jason Prindle, the Senior Director of Global Sales Development at Big ID, talks about his experience with hyper-personalization along with his four-pronged approach and how to put that approach into real-life
Jun 21, 2022
138: Vladi Sandler, Co-Founder and CEO at Lightspin talks protecting cloud and Kubernetes environments from unknown risks
Jun 16, 2022
137: Ian Bramson, Global Head of Industrial Cybersecurity at ABS Group, talks about the 3 shifts coming in industrial and operational tech security
Jun 14, 2022
136: Peter Prizio, CEO of SnapAttack talks the value in combining disparate tools to make the lives of red and blue teams easier
Jun 08, 2022
135: Giora Engel, Co-Founder and CEO of Neosec, talks unique ways to tackle API security
Jun 06, 2022
134: Greg Fitzgerald, Co-Founder and President of Sevco Security, talks the importance of understanding the problem the customer has
Jun 03, 2022
133: Brian Lake, COO of Torq, Innovation Sandbox finalist on their innovation and the importance of staying focused on the problems to solve
Jun 02, 2022
132: Sharon Goldberg, Founder and CEO of BastionZero talks selling targeted cybersecurity solutions
May 31, 2022
131: Ofer Ben-Noon, Co-Founder and CEO of Talon Cyber Security, an Innovation Sandbox finalist at RSA
May 27, 2022
130: Ani Chaudhuri, CEO and co-founder of Dasera, an Innovation Sandbox finalist at RSA this year
May 26, 2022
129: David Hatchell, Cybersecurity sales and business leader talks industrial controls systems and operational technology
May 24, 2022
128: Pipeline generation tips #7 with David Dulany, Founder and CEO of Tenbound
May 19, 2022
127: 2 questions to ask the CEO/founder before joining a cyber security startup
May 17, 2022
126: Pipeline generation tips #6 with Theo Nasser, CEO and Co-Founder of Right-Hand Cybersecurity
May 12, 2022
125: The power of asking short questions like Barbara Walters
May 10, 2022
124: Pipeline generation tips #5 with Joe Mara, AVP, North American SLED & Canada at Elastic
May 05, 2022
123: Scott McCrady, CEO of SolCyber Managed Security Services, talks about the important role MSSP plays in today's cyber security market
May 03, 2022
122: Pipeline generation tips #4 with Kevin Hopp, CEO of the Hopp Consulting Group
Apr 28, 2022
121: Theo Nasser, CEO at Right-Hand cybersecurity, on ditching corporate sales life and starting a cybersecurity company
Apr 26, 2022
120: Pipeline generation tips #3 with Ryan Reisert, Founder of Phone Ready Leads
Apr 21, 2022
119: Rick Hill, VP Sales at Ava Security, on the process of being acquired (and how it feels)
Apr 19, 2022
118: Pipeline generation mini-episode #2 with Scott McCrady, CEO of SolCyber
Apr 14, 2022
117: Chris Beall, CEO at ConnectAndSell, on how to make a great cold call (and he improves mine!)
Apr 12, 2022
116: Pipeline generation mini-episode #1 with Rick Hill, VP of Sales at Ava Security
Apr 07, 2022
115: Mark Parrinello, CRO at SentinelOne, building the revenue organization for hyperscale and IPO
Apr 05, 2022
114: What I would do differently at the beginning of my sales career
Apr 01, 2022
113: Denise Hayman, CRO at Sonrai Security talks journey in cyber security and her biggest learnings
Mar 29, 2022
112: How to help your prospect understand that you have the solution to their problem
Mar 24, 2022
111: Mike Rogers, CRO at Noetic Cyber, breaks down why Ionic Security was not a financial success
Mar 22, 2022
110: One tool to 3x your discovery
Mar 17, 2022
109: Hot trends in cybersecurity with Amit Karp, Partner at Bessemer Venture Partners
Mar 15, 2022
108: Alex Jones, CRO at NetSPI, talks journey into cyber and building a great sales team
Mar 10, 2022
107: Chris Smith, CRO at Aqua Security, on 7 steps to hiring great sales talent
Mar 03, 2022
106: Momentum Cyber’s Cybersecurity Almanac 2022
Mar 01, 2022
105: Jay Wallace, VP of Worldwide Sales at Rumble, on building a sales team
Feb 24, 2022
104: Simple framework for value oriented discovery
Feb 22, 2022
103: How to use your sales deck effectively
Feb 17, 2022
102: Bob Kruse, CEO and co-founder of Revelstoke Security, on how a sales leader becomes CEO of a cybersecurity company
Feb 15, 2022
101: How to get better at first meetings (Part 1)
Feb 10, 2022
100: Brian Gumbel, CRO At Armis Shares His Tips on Scaling Cyber Security Sales Teams
Feb 08, 2022
99: 6 reasons security leaders buy from startups
Feb 04, 2022
98: One tip to avoid sounding stupid in conversations with your prospects
Feb 01, 2022
97: Aurelien Mottier, CEO of Operatix on effective pipeline generation for startups
Jan 27, 2022
96: One thing B2B sellers can learn from the greatest skier of all time
Jan 25, 2022
95: Mike Baker, CRO at Noname, talks about leading a sales team through hyper growth
Jan 21, 2022
94: 3 tips to help your team build 1st meeting connections
Jan 18, 2022
93: Ty Flippin, VP of Sales at DecisionLink, shares the impact of value selling
Jan 14, 2022
92: Why your team may be "losing" prospects and ONE drastic way to stop it
Jan 11, 2022
91: Paul Ayers, CEO of Noetic Cyber, reveals tips on breaking into the European market
Jan 05, 2022
90: MT Robertson CRO at Bluescape Software on how to transition to product led growth
Dec 02, 2021
89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer
Nov 18, 2021
88: 3 tips to connect better with prospects
Nov 16, 2021
87: John Mayhall Chief Revenue Officer at CyberGRX on what to do when you take on a new role, at a new company, in a new market
Nov 11, 2021
86: Product training hurts your sales team
Nov 09, 2021
85: Dan Parelskin, VP WW Sales @ Axis Security on getting the first customers and intentionally creating a sales culture
Nov 04, 2021
84: 3 ways to improve the effectiveness of your sales deck
Nov 02, 2021
83: David McKeough, CRO at Trusona talks about being creative in how and when you describe what you do
Oct 28, 2021
82: 5 steps to ramp new sellers when you have no enablement and no time
Oct 26, 2021
81: Differentiate by being human with Mark Small, multiple time VP of Sales
Oct 21, 2021
80: 3 questions to ask to know if you are at the right company
Oct 19, 2021
78: 5 ways to run a better team meeting
May 08, 2020
77: Set a big goal for your team to rally around
May 06, 2020
76: 3 ways to use ancient philosophy to run your sales team more effectively
May 05, 2020
75: How To Create a Culture of Accountability In Your Sales Team
Apr 17, 2020
74: How to build your bench
Mar 13, 2020
73: 4 Steps to follow if you are called a "Micro Manager"
Mar 11, 2020
72: Top 8 reasons why great sales people leave
Mar 09, 2020
71: Why you should hire lines not dots (and what the heck that means!)
Mar 06, 2020
70: The first 3 things a newly promoted manager should do
Mar 04, 2020
69: Moving from reactive to proactive in hiring
Mar 02, 2020
68: Why you need to ask one question at a time
Feb 14, 2020
67: How are your reps motivated?
Feb 12, 2020
66: What would this look like if it were easy
Feb 10, 2020
65: Stop asking rhetorical questions dressed up as coaching
Feb 07, 2020
64: The least rewarding job in the company
Feb 05, 2020
63: Serve dessert first ... it will make you more successful in B2B sales
Feb 03, 2020
62: How to build trust by showing your hands
Jan 31, 2020
61: Protect the golden hours of B2B selling
Jan 30, 2020
60: B2B sales: When is the best time to talk to C-level executives in the buying process?
Jan 29, 2020
59: The best way to convince a B2B sales prospect to take your meeting
Jan 28, 2020
58: In B2B sales, different is better than better
Jan 27, 2020
57: In B2B sales, how to tell someone you agree with them without using words
Jan 24, 2020
56: For B2B sales leaders: The question that works really well to start ad hoc coaching moments
Jan 23, 2020
55: For B2B sellers, can you show me your target account list... right now?
Jan 22, 2020
54: In B2B sales, why are prospects not ready to buy?
Jan 21, 2020
53: Product is a 4 letter word
Jan 20, 2020
52: It's all about the success of others
Jan 17, 2020
51: Why you need to pay attention to someone's feet
Jan 16, 2020
50: Think like a buyer - a letter from IT ops leader
Jan 15, 2020
49: What C-levels want from a Trusted Advisor
Jan 14, 2020
48: Get even more from 2019
Jan 13, 2020
46: Why it's a good sign if someone crosses their legs
Dec 20, 2019
45: In B2B sales, focus on the next Yes
Dec 19, 2019
44: Cut the fluff and ask the question
Dec 18, 2019
43: What does it mean when someone strokes their neck?
Dec 17, 2019
42: Everyone is NOT on vacation
Dec 16, 2019
41: How to be in synch when negotiating
Dec 13, 2019
40: Surprising impact of your voice in effective negotiation
Dec 12, 2019
39: A powerful way to push back... without appearing to push back
Dec 11, 2019
38: How to respond to "no"
Dec 10, 2019
37: Brass tacks bargaining
Dec 09, 2019
36: THIS leads to desperation
Dec 06, 2019
35: What makes a great story
Dec 05, 2019
34: Think like a customer - it's harder than we think
Dec 04, 2019
33: How to read lips to avoid problems
Dec 03, 2019
32: When your back is against the wall
Dec 02, 2019
31: Ready for excess?
Nov 27, 2019
30: These are the best questions to ask decision makers
Nov 26, 2019
29: If you want to transform your life, don't try and transform your life!
Nov 25, 2019
28: The "sales truth" about prospecting success
Nov 22, 2019
27: The most simple way to keep momentum in your sales cycle
Nov 21, 2019
26: Who is most uncomfortable? You or your prospect?
Nov 20, 2019
25: How to stop confusion from slowing down your sales opportunities
Nov 19, 2019
24: Be fearless
Nov 18, 2019
23: Don't treat people how you want to be treated
Nov 15, 2019
22: Be a coach for your team - it makes life easier for you too
Nov 14, 2019
21: Finding it hard to start prospecting?
Nov 13, 2019
20: Get what you want by using a range
Nov 12, 2019
19: Intention to improve your sales craft
Nov 12, 2019
18: Stop servicing customers
Nov 08, 2019
17: Concede slowly and in small amounts
Nov 07, 2019
16: Banish open ended answers
Nov 06, 2019
15: Are you advancing a deal or continuing it?
Nov 05, 2019
14: Get better at sales by learning from this athlete
Nov 04, 2019
13: Tell less, ask more. Your advice is not as good as you think it is.
Nov 01, 2019
12: Are you OK with interrupting?
Oct 31, 2019
11: Knowing your prospect's desired outcome
Oct 30, 2019
10: How to sound good
Oct 29, 2019
9: This will transform your productivity
Oct 28, 2019
8: This could be life changing
Oct 25, 2019
7: No guessing!
Oct 24, 2019
6: Beware: too many of these questions will hurt you, not help you
Oct 23, 2019
5: How to spot a liar
Oct 22, 2019
4: Leaders: how being lazy can make you more effective
Oct 21, 2019
3: Sales is tough
Oct 18, 2019
2: Negotiate in teams to be more effective
Oct 17, 2019
1: Prospecting as a way of life
Oct 16, 2019
0: Introducing Bite Size Sales - what is it all about, who is your host, why should you care?
Oct 11, 2019