The Mobile User Acquisition Show
By Shamanth Rao
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Category: Entrepreneurship
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Subscribers: 7
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Episodes: 275
Description
Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/
| Episode | Date |
|---|---|
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After shipping 30+ apps in 18 years, he went vibe coding solo with AI: with David Barnard
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May 11, 2026 |
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🚀 He built a system to scale to 4,000 AI video ads/month: with Patrick Stuart-Constant 🤖📈
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Apr 30, 2026 |
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🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎
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Feb 20, 2025 |
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🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
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Jan 21, 2025 |
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🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰
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Nov 11, 2024 |
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🔦What really drives conversions & performance? Spoiler: It’s not context 🎈
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Nov 04, 2024 |
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💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡
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Oct 29, 2024 |
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💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨
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Oct 23, 2024 |
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💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱
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Sep 12, 2024 |
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🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌
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Aug 19, 2024 |
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🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋
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Aug 06, 2024 |
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🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer
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Jul 22, 2024 |
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🚀How to 10x your creative production: webinar with Poolday.ai 🛰
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Jul 15, 2024 |
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🔍 Challenges and Pitfalls in Shifting to Hybrid Games with Jan van Lamoen, Senior Producer at SOFTGAMES 🕳
|
Jul 08, 2024 |
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🛎 Apple’s Ad Attribution Kit(AAK): what’s new, and what marketers should do today 🔑
|
Jul 01, 2024 |
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🐈Strategies for competitive analysis of creatives 🦋
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Jun 24, 2024 |
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💡3 Pitfalls to Look Out For While Testing AI-Powered Creatives 🕳
|
Jun 17, 2024 |
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How Meta’s algo allocates spend to different ads in an ad set
|
Jun 10, 2024 |
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🌐The perils of asset stuffing and what to do about it 📱
|
Jun 03, 2024 |
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✅ Why Meta isnt a single monolithic ad channel: and what to do about it 💯
|
May 27, 2024 |
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⚓ Hooks are your video’s activation metrics 🎣
|
May 17, 2024 |
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📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽
|
May 13, 2024 |
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💡 Gaming UA strategies for a Generative AI world with Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bitar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Developmen
|
May 05, 2024 |
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📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎
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Apr 26, 2024 |
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📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞
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Apr 19, 2024 |
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❓A Q&A about the dynamics driving Applovin performance 💲
|
Apr 15, 2024 |
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Adjective slaying: an instant way to make your UGC scripts punchier
|
Apr 05, 2024 |
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📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
|
Apr 01, 2024 |
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🧵How to use AEM to unlock iOS ad spend on Meta🧣
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Mar 22, 2024 |
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🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐
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Mar 15, 2024 |
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🥁How to balance appealing to algorithms vs. humans ⛳️
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Mar 08, 2024 |
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🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨
|
Mar 01, 2024 |
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👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate at RevenueCat and Virendra Shekhawat, Head of Mobile M
|
Feb 26, 2024 |
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👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥
|
Feb 16, 2024 |
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🎆 When ROAS optimization isn’t your best option🎾
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Feb 11, 2024 |
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💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯
|
Feb 01, 2024 |
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🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅
|
Jan 25, 2024 |
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🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮
|
Jan 19, 2024 |
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🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨
|
Jan 12, 2024 |
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🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆
|
Dec 24, 2023 |
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🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱
|
Dec 15, 2023 |
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🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆
|
Dec 07, 2023 |
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💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄♂️
|
Nov 22, 2023 |
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⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤
|
Nov 17, 2023 |
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🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊
|
Nov 10, 2023 |
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💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍
|
Nov 02, 2023 |
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🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚
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Oct 26, 2023 |
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🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑
|
Oct 20, 2023 |
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🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡
|
Oct 12, 2023 |
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😶🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳
|
Oct 06, 2023 |
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🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱
|
Sep 29, 2023 |
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🚫5 MMM Missteps: and What to Do About Them🤔
|
Sep 21, 2023 |
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📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐
|
Sep 15, 2023 |
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Maximizing Unity Ads Campaign Performance 🚀
|
Sep 06, 2023 |
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🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮
|
Aug 31, 2023 |
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🔎The 4 elements of an App Store CRO Testing Plan🧪💡
|
Aug 23, 2023 |
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😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
|
Aug 17, 2023 |
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😍Using Generative AI Tools to Power Mobile Marketing Strategy 📱
|
Aug 09, 2023 |
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🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭
|
Aug 04, 2023 |
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☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟
|
Jul 28, 2023 |
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🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier 🛌🏻
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Jul 24, 2023 |
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🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀
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Jul 16, 2023 |
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🕵️♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯
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Jul 08, 2023 |
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🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈
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Jun 30, 2023 |
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❓When to ignore LTVs for your decision-making🤔
|
Jun 25, 2023 |
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🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍
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Jun 15, 2023 |
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💀The perils of modeled conversions on Google UAC🧐
|
Jun 08, 2023 |
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💃🏽How to win with influencers for performance marketing, with Lucia Aguilar, Founder at TATAM Digital 💰
|
Jun 02, 2023 |
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🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽
|
May 26, 2023 |
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🎤State of the Union: the current state of mobile advertising with Rohit Kulkarni, Managing Director, Internet & Capital Markets at Roth Capital Partners 📶
|
May 19, 2023 |
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🧿How to test your creative testing process 📝
|
May 09, 2023 |
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🚦3 product metrics to evaluate scalability of subscription apps 🛫
|
May 02, 2023 |
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🏃🏻♀️Where should I run my creative tests? 🧳
|
Apr 27, 2023 |
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💎Why a small number of ads get most of the spend on Meta: deconstructing probabilistic Bayesian paradigms. 🛠
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Apr 20, 2023 |
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🦚Behind the scenes of a hit NFT project launch, with Andre Kempe (CEO at Admiral Media)🤳
|
Apr 13, 2023 |
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🍧 Winning Creative Strategies for Games in 2023, with Ayşe Duygu Haykir (Sr. Marketing Manager-Game, Codeway Studios), Jasmine Bautista (Senior Digital Designer, Liftoff), Faith Price (Director, Growth Marketing, DoubleDown Interactive) and Rhiannon Price
|
Apr 04, 2023 |
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🦹♀️ How we hire superstar teams fully remotely(steal our questionnaire below) 🍯
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Mar 30, 2023 |
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🎚 How to build a creative process based on meme-mapping , with Michael Taylor (Co-Founder at Vexpower)🧫
|
Mar 24, 2023 |
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🔖 How to develop messaging/scripts for ads by deeply analyzing your users' app store reviews 🏦
|
Mar 16, 2023 |
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❤️🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂
|
Mar 10, 2023 |
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🥁The problem with running hyperlocal ads on Meta for mobile apps: and 3 strategies to solve for this.🎪
|
Mar 02, 2023 |
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💖The art and science of making games fun, with Joshua Lu (Investing Partner, GAMES FUND ONE by Andreessen Horowitz)🎮
|
Feb 23, 2023 |
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The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨
|
Feb 16, 2023 |
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🎩The ideal SKAdNetwork conversion value schema setup for subscription apps 💅🏻
|
Feb 08, 2023 |
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📈How to unearth macro trends to understand the app economy, with Lexi Sydow (Head of Insights, Data.ai) 📦
|
Jan 31, 2023 |
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📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼
|
Jan 26, 2023 |
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🎮How SKAN 4.0 conversion schemas let subscription apps' track paying subscribers and renewals🎲
|
Jan 19, 2023 |
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🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝
|
Jan 12, 2023 |
|
The Mobile UA show takes a (short) break
|
Dec 23, 2022 |
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🧑🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩
|
Dec 12, 2022 |
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🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴♀️
|
Dec 05, 2022 |
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👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒
|
Nov 28, 2022 |
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🏔 How to grow a growth education business with Brian Balfour, CEO at Reforge📚
|
Nov 21, 2022 |
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🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼♂️
|
Nov 14, 2022 |
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📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲
|
Nov 07, 2022 |
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🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂
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Oct 31, 2022 |
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🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣
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Oct 24, 2022 |
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🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅
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Oct 17, 2022 |
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📱How to use blockchain data to run targeted ads for web 3 with Tobias Boerner, Co-Founder at Wallet Ads, Appic and Admiral Studio.⏳
|
Oct 10, 2022 |
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🍄How to win with Custom Product Pages on Facebook Ads 🌎
|
Oct 04, 2022 |
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🚖The early days of ride-sharing apps, with Daniel Riaz 🤳
|
Sep 23, 2022 |
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🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈
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Sep 15, 2022 |
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✨How privacy thresholds(or crowd anonymity) lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥
|
Sep 08, 2022 |
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🦋How to set up a winning referral flow - with Dominic Coryell, Product Lead at Shopify. 🌼
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Aug 31, 2022 |
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🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢
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Aug 25, 2022 |
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🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸
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Aug 19, 2022 |
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💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️
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Aug 12, 2022 |
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🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨
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Aug 04, 2022 |
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⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn & setting up the environment 🗄
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Jul 29, 2022 |
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🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬
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Jul 22, 2022 |
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📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼
|
Jul 15, 2022 |
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👢A walkthrough of Google’s LightweightMMM, with Michael Taylor (Co-Founder, Vexpower)👑
|
Jul 08, 2022 |
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🍹Ascent of a language learning phenomenon, with Gina Gotthilf (Co-Founder at Latitud, ex-Duolingo, ex-Tumblr) 🥢
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Jun 30, 2022 |
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🏄The Future of UA: SKAN, Sandbox, Data Clean Rooms & more with Sherry Lin(Lyft), Nick Blake(LiftOff), Shamanth Rao(Rocketship HQ), Gadi Eliashiv (Singular) & John Koetsier (Forbes)🎲
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Jun 23, 2022 |
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🧜♂️The rise, decline and settling-down of daily deals – with Adam Lovallo (Founder, Thesis; Co-founder, Grow.co)👓
|
Jun 17, 2022 |
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🎩How to build a creative strategy based on vulnerability and authenticity, with Grace Ouma-Cabezas (Former Head of Growth, Poppy Seed Health)🧶
|
Jun 10, 2022 |
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🧇SKAN vs. non-SKAN sources: how to make the best of a broken measurement paradigm on iOS
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Jun 03, 2022 |
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🧢Moving from a meeting first to writing first culture: why this matters for remote teams 🪀
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May 25, 2022 |
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🎲 Omnichannel strategies for a post-IDFA world: for web and app based products in 2022, our webinar with Ruckus feat. Grace Ouma-Cabezas (Poppy Seed Health), Evan Woods (DT.Co), Matej Lancaric (Growth Consultant), Shamanth Rao (Rocketship HQ) & Anish Shah
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May 19, 2022 |
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🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸
|
May 13, 2022 |
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🏂🏻Winning strategies for subscription apps in 2022, our webinar with Liftoff + Vungle(feat. Carolin Rohte (Yazio), Hichem Belouizdad (Liftoff+Vungle), Lisa Kennelly (Fishbrain), Thomas Petit (Consultant) & Shamanth Rao (Rocketship HQ))🌏
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May 06, 2022 |
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💵How to optimize products for forever: growth strategies to win with subscription apps, with Robbie Kellman Baxter (Founder, Peninsula Strategies)🪁
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Apr 29, 2022 |
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☂️We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 2: content & structure)🎋
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Apr 21, 2022 |
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📔How to measure iOS post-ATT performance using spreadsheet-based Marketing Mix Models(MMM) - a case study🧮
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Apr 13, 2022 |
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🌕 We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot) 📹
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Apr 08, 2022 |
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🐬Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺
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Apr 01, 2022 |
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🤖How SDKs-gone-wild will be reined in with SDK Runtime: Google’s Privacy Sandbox for Android explained 💪
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Mar 25, 2022 |
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📈 Growth strategies for Web3 games: Community is only one piece of the puzzle – with Atif Khan (COO, Stardust)🧩
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Mar 18, 2022 |
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🦹♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia Rivero
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Mar 08, 2022 |
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💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎
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Mar 04, 2022 |
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🤖Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting🎯
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Feb 25, 2022 |
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💹 From B2C to zero to B2B (including a Real Housewives detour) 🎮
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Feb 18, 2022 |
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🏗️ How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)🌱
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Feb 11, 2022 |
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💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)
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Feb 04, 2022 |
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🤳SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness)
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Jan 28, 2022 |
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🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮
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Jan 20, 2022 |
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🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, Adikteev); Self-published games (Jon Hook, BoomHits) 📚
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Dec 23, 2021 |
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🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin) 📦
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Dec 21, 2021 |
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🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) 🎈
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Dec 20, 2021 |
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🙌How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) 🍯
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Dec 09, 2021 |
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💰How monetization barriers can improve retention 🏠
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Dec 03, 2021 |
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4 challenges of MMM based incrementality models and how to mitigate them 🧮
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Nov 26, 2021 |
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🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸
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Nov 19, 2021 |
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🔘The zero meeting workplace - with Brett Nowak, Founder at Liquid and Grit 🛶
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Nov 12, 2021 |
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🕺How to use structured TGIFs to build a 100 million download game from scratch - with Sheetal Bairamadgi, Founder at Crikey👹
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Nov 05, 2021 |
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🏋🏼♀️How to find the balance between monetization and retention - a mini-case study☯️
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Oct 28, 2021 |
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🔨How to break out of a creative rut by resetting your processes - with Danika Wilkinson, Product Marketing Manager, Social Point📝
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Oct 21, 2021 |
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Why your LTV might differ from your analyst’s LTV
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Oct 15, 2021 |
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The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin
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Oct 07, 2021 |
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⚖️App Store Optimization is not a strategy for scaling growth💰
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Oct 01, 2021 |
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🧰 How to build a hit developer-facing product - with Aurora Klæboe Berg, COO at Medal TV ⚒
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Sep 25, 2021 |
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💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲
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Sep 17, 2021 |
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🎨 How to apply Media Mix Modelling based solutions to mobile apps - with Brian Krebs, CEO at MetricWorks 🎚️
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Sep 08, 2021 |
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🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐
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Sep 03, 2021 |
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🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬
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Aug 27, 2021 |
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🔍 How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant 🎭
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Aug 20, 2021 |
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🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥
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Aug 13, 2021 |
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🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀
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Aug 05, 2021 |
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📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼
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Jul 29, 2021 |
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🥇 How native ad flows with landing pages articles win out over direct to appstore flows - with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾
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Jul 22, 2021 |
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⭐ iOS 15: How custom product pages *could* dramatically impact UA strategy (with examples) ⚽
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Jul 15, 2021 |
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👩🎤 How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ✨
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Jul 08, 2021 |
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🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨
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Jul 07, 2021 |
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👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉
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Jun 29, 2021 |
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🏗️ Zero to launch: how to (actually) build a casual gaming studio from scratch - with Sophie Vo, Studio & Game Lead at Voodoo 🔥
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Jun 24, 2021 |
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👩🎤 [En espanol] Cómo contratar influencers a gran escala: con Nahir Garcia, la jefa de adquisición de usuarios en Etermax ✨
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Jun 18, 2021 |
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📈 Why you shouldn’t diversify your user acquisition mix early on 💸
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Jun 08, 2021 |
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🔮 How to build a bidding decision engine to future-proof your user acquisition activity - with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) 🤖
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Jun 03, 2021 |
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🏋️ The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges ⚙️
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May 28, 2021 |
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👩👩👦👦 The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities💪
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May 21, 2021 |
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🦾 How to make compound/synthetic conversion value schemas work in SKAdNetwork 🌐
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May 14, 2021 |
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💥 Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction 👓
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May 05, 2021 |
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💔 How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix - with Trang Dao, VP of Growth at Atom Finance ⚖️
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Apr 28, 2021 |
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😱 Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA - with Adam Lovallo, CEO and founder of Thesis 🔍
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Apr 20, 2021 |
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🧑🏿🤝🧑🏿 How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? 📅
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Apr 13, 2021 |
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🎧 Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre - with Govind Balakrishnan, CEO and cofounder of Curio Labs 🚀
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Apr 06, 2021 |
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👗 Playing in style: how gaming & fashion are becoming increasingly intertwined - with Joanna frota Kurkowska, digital insights analyst at G2A.com 🕹️
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Apr 02, 2021 |
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⚡ The power of attribution modeling to calculate LTVs in a post-IDFA world - with Chris Farm, co-founder and CEO at Tenjin 🧮
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Mar 26, 2021 |
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📚 Highlights from The Mobile Growth Handbook 2021 Edition 💡
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Mar 19, 2021 |
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🧬 A day in the life of an SKAdNetwork bid - with David Philippson, CEO and founder of Dataseat 📅
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Mar 12, 2021 |
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👥 The opportunities and challenges of moving in-person teams remote and back again - with Seth Berman, Senior Director, Performance Marketing at Adobe 🏗️
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Mar 03, 2021 |
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📻 How to win with offline marketing for a mobile app - with Adam Hadi, VP of Marketing at Current 🏆
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Feb 25, 2021 |
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🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎
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Feb 16, 2021 |
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📐 More than just conversion values: how to make the most of your SKAdNetwork data - with Paul Bowen, GM at AlgoLift by Vungle 🗄️
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Feb 09, 2021 |
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📹 How to hit 90 billion views on TikTok (not a typo!) - with Evan Horowitz, CEO at Movers+Shakers 💃
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Feb 02, 2021 |
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🔒 How web privacy changes and tracking prevention are shaping the future of web advertising - with Allison Schiff, Senior Editor at AdExchanger 🌐
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Jan 25, 2021 |
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🔑 How to win with Facebook AAA (Automated App Ads) campaigns - with Gina Kwong, Senior UA Manager at Electronic Arts (EA) 🛍️
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Jan 19, 2021 |
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☕ The Mobile User Acquisition Show takes a break 😊
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Jan 09, 2021 |
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💻 [En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14 🍏
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Dec 31, 2020 |
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🧑🏫 How skilled coaches can help underrepresented leaders break through ceilings - with Holly Chen, founder of Ceiling Breakers, formerly at Slack & Google ⚒️
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Dec 23, 2020 |
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⚙️ SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method 🔟
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Dec 17, 2020 |
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💻 Thinking out of the black box to win with Google UAC - with Natalie Drozd (redux) 📦
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Dec 08, 2020 |
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🗂️ How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 - with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ⚖️
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Nov 30, 2020 |
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🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren't ready for prime time yet 🥑
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Nov 19, 2020 |
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📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡
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Nov 13, 2020 |
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🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡
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Nov 03, 2020 |
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🗳️ How a band of volunteer marketers help drive political change - with Cassie Chernin, volunteer at Tech for Campaigns ⌨️
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Oct 27, 2020 |
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📜 A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat 🛍️
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Oct 23, 2020 |
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✏️ How to set up a high-impact creative process on and off Facebook - with Danika Wilkinson, product marketer at Social Point 🧪
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Oct 08, 2020 |
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📋 The zero-touch interview process for hiring superstars - with Brett Nowak, founder at Liquid & Grit 🤸
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Oct 07, 2020 |
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🌼 How to use live ops events to extend user LTV - with Claire Rozain, user acquisition manager at Product Madness 📈
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Oct 02, 2020 |
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🥽 MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes - with John Koetsier, Columnist at Forbes 🍎
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Sep 29, 2020 |
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🏠 How IDFA changes in iOS 14 will impact retention and engagement strategies - with Andy Carvell, co-founder at Phiture 💍
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Sep 25, 2020 |
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🏆 How to create story-driven ads that drive massive performance – with Gonzalo Fasanella, Chief Marketing Officer at Tactile Games 🎮
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Sep 22, 2020 |
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⚙️ How to design a conversion value framework for succeeding with SKAdNetwork - with Kevin Bravo, Co-founder at 2nd Potion 🗝️
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Sep 16, 2020 |
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🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖
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Sep 10, 2020 |
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🖊️ Why ad copy is critical for mobile UA campaigns - with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽♀️
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Sep 08, 2020 |
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💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱
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Sep 02, 2020 |
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🔓How to unlock the power of paid content marketing using Outbrain & Taboola - with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱
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Aug 26, 2020 |
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🎮How to make superhit games by deeply understanding player motivations - with Paula Neves, Product Manager at Square Enix 🎲
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Aug 21, 2020 |
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📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈
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Aug 18, 2020 |
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💸 There's no such thing as free growth 🙅♂️
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Aug 14, 2020 |
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🗑 The LTV metric will die with the advent of iOS 14 - but it was always an imperfect metric to begin with. 📌
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Aug 12, 2020 |
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👥 The problem with traditional retention metrics - and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) 🧮
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Aug 07, 2020 |
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💸 How to finance your app’s growth without accessing venture capital -- with Mark Loranger, co-founder & COO at Braavo Capital 📈
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Aug 04, 2020 |
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🖥How to automate your team’s organic & ASO metrics tracking -- with George Natsvlishvili, Head of Organic Growth at Glovo👥
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Jul 30, 2020 |
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🤩How to prepare for a post-IDFA world as a marketer on iOS 14 - with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥
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Jul 27, 2020 |
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📱How mobile measurement will work with iOS 14 in a post-IDFA world - with Gadi Eliashiv, co-founder and CEO at Singular🤓
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Jul 23, 2020 |
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😆How to improve your team’s creative hit rate - with Gabe Kwakyi, co-founder and CEO at Incipia📍
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Jul 20, 2020 |
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🗓A brief history of device identification - with David Philippson, co-founder and CEO of DataSeat💭
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Jul 16, 2020 |
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👏🏽What people of privilege can do to drive diversity in their companies - with Cassie Chernin⚖️
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Jul 14, 2020 |
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☄️SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world📄
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Jul 13, 2020 |
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🔭How to navigate programmatic advertising in a post-IDFA world - with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻♀️
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Jul 07, 2020 |
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👥 Mini-episode -> Three Reasons Why and How Facebook Connect Can Drive Retention 💸 - Guest Post On Mobile Growth Stack (via our friends at Phiture)
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Jul 03, 2020 |
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🥇Winning together: How to unify product and user acquisition teams - with Nebojsa Radovic, Growth Lead at N3TWORK Inc🤝
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Jul 01, 2020 |
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☠️RIP IDFA: How to navigate a post-IDFA world with iOS 14📳
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Jun 26, 2020 |
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🤖How to in-house playable production - with Michael Jessen, Senior User Acquisition Specialist at Socialpoint🎬
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Jun 23, 2020 |
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🎮 How to start a game studio with a $500 budget - with Kentaro Sugiura (Founder at Evelong Games & Former Head of User Acquisition in APAC at BoomBit)💸
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Jun 19, 2020 |
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💃 Mini-episode -> 5 key elements for winning with TikTok style creatives ✌️
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Jun 16, 2020 |
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💀 Welp! Our revenues dropped 75% - and they were all organic - with Sharath Kowligi (Director of Ad Monetization at GameHouse) 📉
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Jun 13, 2020 |
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👨💻How to hire the best - and dismantle systemic biases against black, Latino & brown folks in your company: with Anish Shah (Founder & CEO at Bring Ruckus) 👨🏿
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Jun 10, 2020 |
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😎 How to nail mobile user acquisition on TikTok - with Natalie Rozenblat, Marketing Strategist at Incipia 👯♀️
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Jun 04, 2020 |
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⚙️ How to build your own algorithm to drive UA performance with rewarded video networks - with Warren Woodward (Co-Founder at Upptic) 🎞️
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Jun 02, 2020 |
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1️⃣ The first 30 days - how to improve your early retention - with Miray Alanlar (former Mobile Product Marketing Manager at Mozilla) 🤝
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May 29, 2020 |
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📲 How Slack reversed a declining mobile growth trajectory on mobile by setting up cross-channel attribution - with Holly Chen, former Global Head of Digital Marketing at Slack. 💬
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May 26, 2020 |
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🤔 How to hit the No. 1 rank on the iTunes app store - with Nadav Ashkenazy (GM at Supersonic Studios) 📈
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May 21, 2020 |
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😺 Two ways to skin a cat: with Adam Turowski (Miri Growth) and Shamanth Rao (RocketShip HQ) 🎨
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May 19, 2020 |
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📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga 💸
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May 14, 2020 |
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🗄️100+ page documents, source code printouts and more: how to crack international expansion - with Josh Burns(founder at DigitalDevConnect) ✈️
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May 12, 2020 |
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🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖
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May 06, 2020 |
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🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄
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May 04, 2020 |
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3️⃣ Three steps to a killer soft launch - with Matej Lancaric (Director of UA at SuperScale) 🚀
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Apr 30, 2020 |
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⚡How to capitalize on the native ad opportunity - with Bozo Jankovic (Business Development Manager at GameBiz) 🎮
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Apr 28, 2020 |
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🌪Inside the storm: what the Coronavirus pandemic means for the mobile app ecosystem – with Eric Seufert(founder at Heracles and Mobile Dev Memo) : MDM Academy preview special🎬
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Apr 23, 2020 |
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🤔The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special🚀
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Apr 21, 2020 |
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👏🏽How to build high-performance creative teams - with Alice Guillaume (Senior Director of Marketing at AppLovin) 👯♂️
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Apr 15, 2020 |
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😫Mini-episode -> "WTF does 'fix the product' mean?" - our 6 question checklist to assess UA readiness🔨
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Apr 10, 2020 |
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😷Inflection: breakout growth in the midst of the Coronavirus crisis - with Selcuk Atli(CEO) and Harsh Kher(Growth & Analytics) at Bunch Live🤑
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Apr 06, 2020 |
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🥇How to win with user onboarding - with Samuel Hulick (Founder at UserOnboard)🚀
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Apr 01, 2020 |
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😳Mini-episode -> "Welp! I don't see my Google UAC installs in my MMP."🕶
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Mar 27, 2020 |
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🎮How to build genre-defining gaming studios - with Michail ‘Mishka’ Katkoff (Head of Studio at Rovio, Founder at Deconstructor of Fun)🌈
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Mar 24, 2020 |
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🚀4000%+ engagement lift from early tests - the superpowers of in-app messaging - with Andy Carvell(Co-Founder at Phiture)😎
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Mar 18, 2020 |
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📶How to supercharge your retargeting ads with automated personalization - with Lomit Patel (VP of Growth at IMVU)🏃🏽♂️
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Mar 11, 2020 |
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📖Learnings from 200+ app store conversion tests - with Sharath Kowligi (Head of Ad Monetization at GameHouse)🕹
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Mar 04, 2020 |
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🤩100 million+ installs with zero paid user acquisition spend - with Anette Staloy (VP of Business & Marketing at Dirtybit)👀
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Feb 25, 2020 |
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🙆🏾♂️Why you need to protect your brand in a relentlessly performance focused world - with Adam Hadi(VP of Marketing at Current)🌎
|
Feb 18, 2020 |
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🗝How to unlock scale outside the duopoly - with Misha Syrotiuk(Head of Ad Networks & Programmatic for UA at Huuuge Games)⛓
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Jan 28, 2020 |
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⛔️Why bidding isn't everything -> the (simple) math behind winning ad auctions🏆
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Jan 28, 2020 |
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⌛️Budgeting for the #win - how to set budgets for your campaigns & ad sets 💵
|
Jan 15, 2020 |
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🤲🏽How to save $3mm in marketing budgets through App Store Optimization(with George Natsvlishvili, Head of Organic Growth at Glovo)🌟
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Jan 03, 2020 |
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👌🏽The Q1 opportunity: 3 factors that can unlock growth📈
|
Dec 18, 2019 |
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👣What not to track while measuring the impact of app store optimization(ASO)⚡️
|
Dec 12, 2019 |
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🔢How do you quantify the impact of App Store keyword optimization (ASO) activity?🔑
|
Dec 12, 2019 |
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🔎How to run creative tests on Facebook – our approach (plus 8 frequently asked questions)📱
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Dec 12, 2019 |
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🙌🏽How to get your app featured on the Apple iTunes store - with Steve P. Young (Founder & CEO at AppMasters) 🏆
|
Dec 06, 2019 |
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🤯How to scale UA like a hypercasual game - with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽♂️
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Nov 28, 2019 |
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🤝How to hire superstar growth leaders - with Anish Shah (CEO at Bring Ruckus)⭐️
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Nov 20, 2019 |
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💭How to model out an app's DAU - with Eric Seufert(Founder at Heracles, Quantmar & MobileDevMemo)👥
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Nov 13, 2019 |
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💫How to improve an app's rating from 2.3 to 4.5 - with Mirela Cialai (Director of Mobile Marketing-Zinio)⬆️
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Nov 04, 2019 |
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🙅🏻♀️3 reasons why we don't use Facebook's split test functionality🌗
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Oct 31, 2019 |
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⚠️Why we don't run Google UAC on smaller mobile user acquisition budgets👌🏽
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Oct 29, 2019 |
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👩🏻💻How to structure your first Facebook ad account if you're an indie developer with limited budgets💰
|
Oct 16, 2019 |
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🤙🏽The non-obvious benefits of icon changes🔄
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Oct 14, 2019 |
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😯How mobile attribution differs from web attribution🤖
|
Oct 14, 2019 |
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✨Presenting the Mobile User Acquisition Show💫
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Oct 14, 2019 |