Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

By Dusty Weis

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Category: Marketing

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Subscribers: 6
Reviews: 0
Episodes: 58

Description

Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards. Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.

Episode Date
BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland
Jan 17, 2024
50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next
Dec 27, 2023
49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned
Nov 29, 2023
48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves
Nov 01, 2023
47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston
Oct 03, 2023
46. Why Are Wireless Emergency Alerts on Your Phone So Terrible? A Strategic Communication Conundrum
Sep 06, 2023
45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence?
Aug 01, 2023
44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones"
Jul 05, 2023
43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing
Jun 01, 2023
BONUS: Covid is—Air Quotes—Over. What That Means for Strategic Communicators, with former HHS Spokesman Bill Pierce
May 11, 2023
42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps
May 02, 2023
41. Deepfakes: How Communicators Must Prepare Now for this Imminent Reputation Threat
Apr 04, 2023
40. In Event of Moon Disaster: The Greatest Speech Never Given
Mar 01, 2023
39. Pernicious Copyright Robots Are Targeting Your Website: PicRights and the Practice of "Copyright Trolling"
Feb 01, 2023
38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back
Dec 21, 2022
BONUS: Celebrating 20 Years Behind a Mic With Dusty's First Audio Boss, Scott Thompson
Dec 15, 2022
37. Blue Angels Ride Along: Lead Balloon Becomes the First Podcast to Fly with the US Navy Blue Angels
Nov 01, 2022
36. The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour
Oct 04, 2022
35. Post-Cold War PR Trip to Uzbekistan Boosts Fundraising for United Jewish Appeal's Operation Exodus, with Dick Grove
Sep 01, 2022
Trailer—The Lead Balloon Podcast—PR, Marketing and Strategic Communications Stories
Aug 08, 2022
34. Murder in Boston Blamed on Sega's Virtua Cop Video Game, with Lee Caraher
Aug 02, 2022
33. National Airlines' Saucy "Fly Me" Ad Campaign, and the Great Stewardess Rebellion of the 1970s
Jul 06, 2022
32. Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong?
Jun 02, 2022
31. Snapple: Pitching the Best Catchphrase On Earth, with Jane Cavalier and Richard Kirshenbaum
May 03, 2022
30. Inside the PBR "Eating Ass" Tweetstorm, with Adweek Editor David Griner and Kyle Brown
Apr 05, 2022
29. Ukrainian Creatives Waging an Information War Against Russian Invasion
Mar 19, 2022
28. Wendy's Twitter Account Manager Recounts Battle with Social Media Burnout, with Amy Brown and Sallie Poggi
Mar 01, 2022
27. Sherwin-Williams Paints Itself Into a Corner on TikTok, with Tony Piloseno
Feb 02, 2022
BONUS: Milwaukee Bucks Senior VP Alex Lasry on the City's "Quiet Swagger," His U.S. Senate Campaign, and the Team's Prospects for 2022
Nov 10, 2021
26. Bigger Than Basketball: The Milwaukee Bucks and the NBA Social Justice Walkout of 2020
Nov 03, 2021
BONUS: What "Cancel Culture" Really Means for Reputation Management, with Molly McPherson
Oct 12, 2021
25. FEMA Rep Has Near-Death Experience After Hurricane Ike, with Molly McPherson & Mike Moore
Oct 05, 2021
24. The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch
Sep 08, 2021
23. Bridgegate: Behind the Scenes at the Port Authority During the 2013 Scandal, with Anthony Hayes
Aug 04, 2021
BONUS: Bulletins From an NBA Title-Winning Terrible City
Jul 22, 2021
22. Scandal at Foresters Financial, with former VP of PR Henry DeVries
Jul 01, 2021
21. Hip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit, with Justin Shriber
Jun 01, 2021
20. Plane Crash in Colombia: American Airlines Flight 965, with Jennifer R. Hudson
May 04, 2021
19. Coca-Cola and the Masters Tournament, with retired Coke Comms VP Ben Deutsch and Dr. Martha Burk
Apr 01, 2021
18. Coca-Cola's Retired Comms VP Ben Deutsch on the 1998 World Cup, Coke's Belgium Health Scare and More
Mar 02, 2021
17. The Lincoln Project’s Rick Wilson: Insurrection, Business Comms & Politics
Feb 02, 2021
16. Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid
Jan 21, 2021
15. Going Rogue, Battling Bears, Government Shutdowns and National Parks, with Julie Wright
Jan 05, 2021
14. Dukakis in a Tank: White House Comms Pros Talk Presidential Optics, with Josh King and Kevin Sullivan
Nov 02, 2020
BONUS: Adweek's "Marketing Podcast of the Year" Is... Lead Balloon!
Oct 27, 2020
13. The Squatty Potty Saga and the Science of Going Viral, with Harmon Brothers CEO Benton Crane
Oct 01, 2020
12. A Creative in the Corporate World, with David Allen Moss
Sep 02, 2020
11. The Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid, with Misty Dykema and Abby Bell from Simantel
Aug 05, 2020
10. Getting Uncomfortable About Race in America, with Randy Crump, Dr. Monique Liston and Kennita Hickman
Jul 01, 2020
9. The Ritz-Carlton Hail Mary, with Trusted Media Brands CCO Beth Tomkiw
Jun 02, 2020
8. The COVID Pivot? Content Marketing Institute Founder Joe Pulizzi on Promoting Your Brand During a Recession
May 01, 2020
7. COVID-19: Critiquing the Federal Response with former HHS Spokesman Bill Pierce, and Busting Coronavirus Myths with Epidemiologist Dr. Maria Sundaram
Apr 06, 2020
6. HBO's McMillion$: The PR Crises Behind the Hit DocuSeries, with Directors James Lee Hernandez & Brian Lazarte
Mar 25, 2020
5. The Seinfeld Press Conference, with Tim O'Brien
Mar 02, 2020
4. We Don't Do Ribbon Cuttings, with Patrick McSweeney, Katrine Strickland and Jason Maddux
Feb 03, 2020
3. Bud Light's Corn Syrup-Fueled Ad War, with Neil Caskey from the National Corn Growers Association, Paul Gatza from the Brewers Association, and Kyle Brown
Jan 01, 2020
2. City Hall Self Destruct, with Jim Bohl, Bill Arnold, Jim Owczarski and Ken Leiviska
Jan 01, 2020
1. Grumpy Cat's Grumpy Manager Vs. the Wax Museum, with Jesse Russell
Jan 01, 2020