Growth Masterminds: mobile growth podcast
By Singular
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Category: Marketing
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Subscribers: 2
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Episodes: 181
Description
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
| Episode | Date |
|---|---|
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Killer growth loops for mobile apps
|
Oct 21, 2025 |
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More data? More growth!
|
Oct 02, 2025 |
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Data: more ad networks = higher ROAS
|
Sep 24, 2025 |
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LTV vs CPI: a winning strategy for mobile
|
Sep 16, 2025 |
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Retargeting broken? Here's how to fix it
|
Sep 09, 2025 |
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AI-generated ad creative: the good, the bad, the ugly
|
Sep 04, 2025 |
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Fixing mobile analytics: "truthy' measurement
|
Aug 27, 2025 |
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Horizontal scaling: tips from $100M in UA spend
|
Aug 20, 2025 |
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Retargeting for mobile games: what works now?
|
Aug 12, 2025 |
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Revenge of the humans: mastering rewarded ads
|
Aug 05, 2025 |
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$150 million to scale your game?
|
Jul 29, 2025 |
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Do you need an MMP for just 1 ad partner?
|
Jul 24, 2025 |
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What I learned from optimizing 3,000 web-to-app funnels
|
Jul 15, 2025 |
|
RIP waterfalls: who wins when bidding is the only game in town
|
Jul 01, 2025 |
|
Megapanel: can you trust your growth data?
|
Jun 24, 2025 |
|
AI is changing everything in marketing
|
Jun 17, 2025 |
|
WWDC 2025: what's new in privacy?
|
Jun 10, 2025 |
|
Creative IQ: AI-powered creative optimization for performance marketers
|
Jun 03, 2025 |
|
Web funnels outperforming app stores?
|
May 27, 2025 |
|
Driving results with CTV advertising: new research
|
May 20, 2025 |
|
Singular ROI Index 2025 unveiled!
|
Apr 29, 2025 |
|
Why mobile attribution is getting WAY BETTER in 2025
|
Apr 22, 2025 |
|
AI-generated UGC: how good is it, really?
|
Apr 17, 2025 |
|
2 seconds 2 win: Creatives that crush mobile game marketing
|
Apr 07, 2025 |
|
Why France fined Apple $232 million
|
Mar 31, 2025 |
|
Scale smarter: Channel diversification for mobile game marketers
|
Mar 27, 2025 |
|
Mobile app retargeting tips from a 100M MAU app
|
Mar 21, 2025 |
|
Ad monetization for mobile games with Felix Braberg
|
Mar 18, 2025 |
|
iOS measurement in 2025: what's working?
|
Mar 12, 2025 |
|
Incrementality insights from 750 million app installs
|
Feb 26, 2025 |
|
Professor ARPDAU: free retention curve, LTV predictor, DAU predictor
|
Feb 19, 2025 |
|
Scaling ad spend to $10K/week PROFITABLY
|
Feb 12, 2025 |
|
Why privacy and consent are AMERICAN things now, not just EUROPEAN
|
Feb 04, 2025 |
|
Women & mobile gaming: 9 things you need to know
|
Jan 30, 2025 |
|
60% lower cost per trial via web2app?
|
Jan 21, 2025 |
|
No more App Store fees
|
Jan 14, 2025 |
|
Scaling mobile games beyond 1 million players: 6 challenges
|
Jan 08, 2025 |
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How AppLovin is fueling the boom in incentivized ad networks
|
Dec 26, 2024 |
|
How to grow games globally
|
Dec 19, 2024 |
|
How to scale influencer marketing
|
Dec 10, 2024 |
|
1 must-have to scale your app 100X
|
Dec 03, 2024 |
|
Went viral on TikTok Shop ... sold out in 3 days!
|
Nov 27, 2024 |
|
Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton
|
Nov 18, 2024 |
|
UA diversification: CTV, DOOH, podcasts, and radio?!?
|
Nov 13, 2024 |
|
6X creative output with AI?!?
|
Nov 07, 2024 |
|
Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN
|
Oct 30, 2024 |
|
Marcus Burke on free trials, Advantage+, AEM, web to app, funnels, and way too much more!
|
Oct 18, 2024 |
|
End cards that convert: boost mobile ads conversion by 30%
|
Oct 10, 2024 |
|
New Unity CEO Matt Bromberg on games, ads, AI
|
Oct 03, 2024 |
|
CAPIs, CAPIs, CAPIs, all about CAPIs
|
Sep 26, 2024 |
|
8 biggest mistakes in paid user acquisition
|
Sep 17, 2024 |
|
UA via OEM: new opportunities for growth
|
Sep 11, 2024 |
|
Dominate growth in Q4 2024
|
Sep 02, 2024 |
|
The future of AI in games with Roblox chief scientist Morgan McGuire
|
Aug 27, 2024 |
|
How to do your best work in growth marketing
|
Aug 20, 2024 |
|
1 thing we forget when growing games
|
Aug 06, 2024 |
|
Mobile marketing for fintech: what's changing?
|
Jul 31, 2024 |
|
How to sell your mobile app
|
Jul 25, 2024 |
|
9-figure exit: how Idle Tycoon grew so big
|
Jul 17, 2024 |
|
Privacy Sandbox Simulator: see NOW what you'll get THEN
|
Jul 12, 2024 |
|
Do you need a Google-specific creative strategy?
|
Jul 09, 2024 |
|
How to pick an offer wall for your mobile app
|
Jul 03, 2024 |
|
5 keys for influencer marketing in 2024
|
Jun 27, 2024 |
|
What's hot in mobile gaming right now?
|
Jun 18, 2024 |
|
Hello AdAttributionKit: what we learned from WWDC 2024
|
Jun 14, 2024 |
|
WWDC 2024 and the end of SKAN (maybe)
|
Jun 10, 2024 |
|
4 frameworks for killer mobile app retention
|
Jun 06, 2024 |
|
Stop A/B testing?
|
May 29, 2024 |
|
Privacy Sandbox: is Protected Audiences the new Topics API?
|
May 21, 2024 |
|
5 Jedi mind tricks for insane retention
|
May 13, 2024 |
|
Maximizing app engagement with AI agents
|
May 08, 2024 |
|
Why your game won't GROW
|
May 01, 2024 |
|
IAP spend trends 2024: who will win?
|
Apr 24, 2024 |
|
How to kill it on TikTok (even with a tiny budget)
|
Apr 18, 2024 |
|
Unified Measurement for iOS mobile attribution
|
Apr 12, 2024 |
|
Women in growth: 5 extraordinary women
|
Apr 02, 2024 |
|
Getting more data from your ad networks than they offer
|
Mar 25, 2024 |
|
The best ad networks on the planet
|
Mar 20, 2024 |
|
Google's new CMP requirement FAQ
|
Mar 12, 2024 |
|
Gaming DNA shows why players like specific games
|
Mar 05, 2024 |
|
Web3 and mobile gaming in 2024: new opportunity?
|
Feb 29, 2024 |
|
Tracking ROAS for cross-platform PC, console, mobile marketing
|
Feb 23, 2024 |
|
Privacy safe post-ATT behavioral targeting?!?
|
Feb 15, 2024 |
|
Making mobile games work (yeah, someone wrote the book on it)
|
Feb 14, 2024 |
|
RTB vs manual: BOTH needed for max admon $$$
|
Feb 08, 2024 |
|
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
|
Jan 31, 2024 |
|
How AllTrails won 2023 iPhone app of the year
|
Jan 23, 2024 |
|
AI in user acquisition: where can AI help marketers most?
|
Jan 15, 2024 |
|
Growing a super-app in India organically and offline: GenWise
|
Jan 08, 2024 |
|
Lucas Moscon on admon (and ... can admon save subscription apps?)
|
Dec 29, 2023 |
|
CTV ads: where CTV fits in your user acquisition strategy
|
Dec 15, 2023 |
|
Play games to save the planet? How to boost engagement & retention ... while doing good
|
Dec 09, 2023 |
|
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara
|
Dec 01, 2023 |
|
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI
|
Nov 27, 2023 |
|
Making SKAN work in the wild: multiple verticals & monetization models
|
Nov 20, 2023 |
|
Can we bring $350 billion in brand ad spend to mobile games?
|
Nov 11, 2023 |
|
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki
|
Nov 03, 2023 |
|
What can we learn from 24 trillion in-app ad bid requests?
|
Oct 23, 2023 |
|
Free: ad monetization insights in your MMP dashboard
|
Oct 16, 2023 |
|
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
|
Oct 06, 2023 |
|
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
|
Sep 28, 2023 |
|
Using generative AI to turbocharge your ad creatives
|
Sep 20, 2023 |
|
New ASO & Apple Search Ads tips & tricks
|
Sep 15, 2023 |
|
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
|
Sep 07, 2023 |
|
Winning with kids apps: competition, mistakes, and ways to win
|
Aug 30, 2023 |
|
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
|
Aug 25, 2023 |
|
Your first million users: the evolution of growth with Itay Milstein
|
Aug 19, 2023 |
|
Your first million users: Rocking the cold start with Hannah Parvaz
|
Aug 11, 2023 |
|
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta
|
Aug 01, 2023 |
|
MMM: here's the easy button you've been waiting for
|
Jul 17, 2023 |
|
Billions every year: Mobile game & e-commerce fraud
|
Jul 11, 2023 |
|
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
|
Jun 26, 2023 |
|
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
|
Jun 20, 2023 |
|
WWDC 2023: Apple's privacy updates
|
Jun 15, 2023 |
|
AI and DSPs: science, astrology, & doing your homework
|
Jun 09, 2023 |
|
Generative AI in games with Unity CEO John Riccitiello
|
Jun 02, 2023 |
|
Making games go boom: balancing pleasure & frustration
|
May 30, 2023 |
|
Privacy Sandbox on Android: 'we will do everything for the UA managers'
|
May 16, 2023 |
|
Making mobile ads suck less, with Moloco VP Francesco Renzo
|
May 05, 2023 |
|
DSPs in the privacy era: what will change?
|
May 03, 2023 |
|
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
|
Apr 28, 2023 |
|
Run fewer ads, make more money says gaming OG Adam Jaffe
|
Apr 21, 2023 |
|
SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
|
Apr 18, 2023 |
|
Public data from mobile gaming companies shows true and full UA spend
|
Apr 12, 2023 |
|
User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
|
Mar 27, 2023 |
|
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
|
Mar 22, 2023 |
|
Surprise: Apple Search Ads drives organic App Store optimization
|
Mar 15, 2023 |
|
What Steph Curry's shoes reveal about livestream shopping in the west
|
Mar 08, 2023 |
|
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
|
Mar 03, 2023 |
|
How to pick an MMP in 2023, with Matej Lancaric
|
Feb 06, 2023 |
|
Cockroach apps: growing when budgets are low, with Lomit Patel
|
Feb 01, 2023 |
|
Location-based gaming beyond Pokemon Go, with Atlas Reality
|
Jan 25, 2023 |
|
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
|
Jan 04, 2023 |
|
Growth hacking web3: "a beautiful moment of a bear market"
|
Nov 18, 2022 |
|
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
|
Nov 07, 2022 |
|
SKAdNetwork 4: introduction, overview, questions answered
|
Nov 01, 2022 |
|
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
|
Oct 14, 2022 |
|
Creatives FTW: the evolution of playable ads
|
Oct 05, 2022 |
|
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
|
Sep 14, 2022 |
|
Contextual targeting and advertising: how good can it get?
|
Aug 08, 2022 |
|
Optimized Conversion Models for SKAdNetwork: up to 60% better
|
Aug 02, 2022 |
|
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
|
Jul 14, 2022 |
|
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
|
May 10, 2022 |
|
Privacy Sandbox on Android: how ad networks and MMPs can work together
|
Apr 04, 2022 |
|
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
|
Mar 24, 2022 |
|
50% more SKAN values? How mixed conversion models make SKAdNetwork work
|
Mar 15, 2022 |
|
Android Privacy Sandbox: the deep dive you need
|
Feb 25, 2022 |
|
Why Zynga bought Chartboost before getting bought by Take-Two
|
Jan 17, 2022 |
|
Making SKAdNetwork predictive (yes it's possible!)
|
Dec 07, 2021 |
|
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
|
Nov 26, 2021 |
|
Modeling SKAN data for better iOS mobile marketing insights
|
Nov 19, 2021 |
|
China mobile: learning from Alibaba, Tencent, mobile commerce
|
Nov 01, 2021 |
|
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
|
Sep 15, 2021 |
|
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
|
Aug 16, 2021 |
|
After attribution: what's next in marketing measurement
|
Aug 09, 2021 |
|
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
|
Jul 09, 2021 |
|
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
|
Jun 14, 2021 |
|
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
|
Jun 03, 2021 |
|
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
|
May 15, 2021 |
|
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
|
Apr 02, 2021 |
|
So you need SKAdNetwork-compatible mobile ad inventory ...
|
Mar 10, 2021 |
|
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
|
Mar 03, 2021 |
|
iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
|
Mar 02, 2021 |
|
Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
|
Mar 01, 2021 |
|
Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
|
Feb 24, 2021 |
|
Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
|
Feb 19, 2021 |
|
SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
|
Feb 11, 2021 |
|
From Hello World to Clash of Clans: how your marketing analytics needs change
|
Nov 19, 2020 |
|
ROAS and cohorts in iOS 14? Here's how
|
Nov 02, 2020 |
|
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
|
Oct 22, 2020 |
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How do you build a single source of truth ... including SKAdNetwork?
|
Oct 14, 2020 |
|
3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork
|
Oct 08, 2020 |
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Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
|
Oct 06, 2020 |
|
UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
|
Aug 12, 2020 |
|
Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
|
May 11, 2020 |
|
Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)
|
Mar 31, 2020 |
|
AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her
|
Feb 15, 2020 |
|
DraftKings' Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
|
Dec 19, 2019 |
|
Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
|
Dec 13, 2019 |
|
2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
|
Dec 03, 2019 |
|
Eric Seufert on mobile chaos, mobile games, and mobile attribution
|
Nov 21, 2019 |