Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Episode | Date |
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5 Jedi mind tricks for insane retention
|
May 13, 2024 |
Maximizing app engagement with AI agents
|
May 08, 2024 |
Why your game won't GROW
|
May 01, 2024 |
IAP spend trends 2024: who will win?
|
Apr 24, 2024 |
How to kill it on TikTok (even with a tiny budget)
|
Apr 18, 2024 |
Unified Measurement for iOS mobile attribution
|
Apr 12, 2024 |
Women in growth: 5 extraordinary women
|
Apr 02, 2024 |
Getting more data from your ad networks than they offer
|
Mar 25, 2024 |
The best ad networks on the planet
|
Mar 20, 2024 |
Google's new CMP requirement FAQ
|
Mar 12, 2024 |
Gaming DNA shows why players like specific games
|
Mar 05, 2024 |
Web3 and mobile gaming in 2024: new opportunity?
|
Feb 29, 2024 |
Tracking ROAS for cross-platform PC, console, mobile marketing
|
Feb 23, 2024 |
Privacy safe post-ATT behavioral targeting?!?
|
Feb 15, 2024 |
Making mobile games work (yeah, someone wrote the book on it)
|
Feb 14, 2024 |
RTB vs manual: BOTH needed for max admon $$$
|
Feb 08, 2024 |
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
|
Jan 31, 2024 |
How AllTrails won 2023 iPhone app of the year
|
Jan 23, 2024 |
AI in user acquisition: where can AI help marketers most?
|
Jan 15, 2024 |
Growing a super-app in India organically and offline: GenWise
|
Jan 08, 2024 |
Lucas Moscon on admon (and ... can admon save subscription apps?)
|
Dec 29, 2023 |
CTV ads: where CTV fits in your user acquisition strategy
|
Dec 15, 2023 |
Play games to save the planet? How to boost engagement & retention ... while doing good
|
Dec 09, 2023 |
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara
|
Dec 01, 2023 |
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI
|
Nov 27, 2023 |
Making SKAN work in the wild: multiple verticals & monetization models
|
Nov 20, 2023 |
Can we bring $350 billion in brand ad spend to mobile games?
|
Nov 11, 2023 |
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki
|
Nov 03, 2023 |
What can we learn from 24 trillion in-app ad bid requests?
|
Oct 23, 2023 |
Free: ad monetization insights in your MMP dashboard
|
Oct 16, 2023 |
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
|
Oct 06, 2023 |
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
|
Sep 28, 2023 |
Using generative AI to turbocharge your ad creatives
|
Sep 20, 2023 |
New ASO & Apple Search Ads tips & tricks
|
Sep 15, 2023 |
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
|
Sep 07, 2023 |
Winning with kids apps: competition, mistakes, and ways to win
|
Aug 30, 2023 |
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
|
Aug 25, 2023 |
Your first million users: the evolution of growth with Itay Milstein
|
Aug 19, 2023 |
Your first million users: Rocking the cold start with Hanna Parvaz
|
Aug 11, 2023 |
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta
|
Aug 01, 2023 |
MMM: here's the easy button you've been waiting for
|
Jul 17, 2023 |
Billions every year: Mobile game & e-commerce fraud
|
Jul 11, 2023 |
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
|
Jun 26, 2023 |
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
|
Jun 20, 2023 |
WWDC 2023: Apple's privacy updates
|
Jun 15, 2023 |
AI and DSPs: science, astrology, & doing your homework
|
Jun 09, 2023 |
Generative AI in games with Unity CEO John Riccitiello
|
Jun 02, 2023 |
Making games go boom: balancing pleasure & frustration
|
May 30, 2023 |
Privacy Sandbox on Android: 'we will do everything for the UA managers'
|
May 16, 2023 |
Making mobile ads suck less, with Moloco VP Francesco Renzo
|
May 05, 2023 |
DSPs in the privacy era: what will change?
|
May 03, 2023 |
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
|
Apr 28, 2023 |
Run fewer ads, make more money says gaming OG Adam Jaffe
|
Apr 21, 2023 |
SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
|
Apr 18, 2023 |
Public data from mobile gaming companies shows true and full UA spend
|
Apr 12, 2023 |
User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
|
Mar 27, 2023 |
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
|
Mar 22, 2023 |
Surprise: Apple Search Ads drives organic App Store optimization
|
Mar 15, 2023 |
What Steph Curry's shoes reveal about livestream shopping in the west
|
Mar 08, 2023 |
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
|
Mar 03, 2023 |
How to pick an MMP in 2023, with Matej Lancaric
|
Feb 06, 2023 |
Cockroach apps: growing when budgets are low, with Lomit Patel
|
Feb 01, 2023 |
Location-based gaming beyond Pokemon Go, with Atlas Reality
|
Jan 25, 2023 |
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
|
Jan 04, 2023 |
Growth hacking web3: "a beautiful moment of a bear market"
|
Nov 18, 2022 |
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
|
Nov 07, 2022 |
SKAdNetwork 4: introduction, overview, questions answered
|
Nov 01, 2022 |
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
|
Oct 14, 2022 |
Creatives FTW: the evolution of playable ads
|
Oct 05, 2022 |
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
|
Sep 14, 2022 |
Contextual targeting and advertising: how good can it get?
|
Aug 08, 2022 |
Optimized Conversion Models for SKAdNetwork: up to 60% better
|
Aug 02, 2022 |
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
|
Jul 14, 2022 |
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
|
May 10, 2022 |
Privacy Sandbox on Android: how ad networks and MMPs can work together
|
Apr 04, 2022 |
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
|
Mar 24, 2022 |
50% more SKAN values? How mixed conversion models make SKAdNetwork work
|
Mar 15, 2022 |
Android Privacy Sandbox: the deep dive you need
|
Feb 25, 2022 |
Why Zynga bought Chartboost before getting bought by Take-Two
|
Jan 17, 2022 |
Making SKAdNetwork predictive (yes it's possible!)
|
Dec 07, 2021 |
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
|
Nov 26, 2021 |
Modeling SKAN data for better iOS mobile marketing insights
|
Nov 19, 2021 |
China mobile: learning from Alibaba, Tencent, mobile commerce
|
Nov 01, 2021 |
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
|
Sep 15, 2021 |
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
|
Aug 16, 2021 |
After attribution: what's next in marketing measurement
|
Aug 09, 2021 |
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
|
Jul 09, 2021 |
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
|
Jun 14, 2021 |
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
|
Jun 03, 2021 |
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
|
May 15, 2021 |
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
|
Apr 02, 2021 |
So you need SKAdNetwork-compatible mobile ad inventory ...
|
Mar 10, 2021 |
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
|
Mar 03, 2021 |
iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
|
Mar 02, 2021 |
Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
|
Mar 01, 2021 |
Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
|
Feb 24, 2021 |
Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
|
Feb 19, 2021 |
SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
|
Feb 11, 2021 |
From Hello World to Clash of Clans: how your marketing analytics needs change
|
Nov 19, 2020 |
ROAS and cohorts in iOS 14? Here's how
|
Nov 02, 2020 |
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
|
Oct 22, 2020 |
How do you build a single source of truth ... including SKAdNetwork?
|
Oct 14, 2020 |
3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork
|
Oct 08, 2020 |
Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
|
Oct 06, 2020 |
UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
|
Aug 12, 2020 |
Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
|
May 11, 2020 |
Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)
|
Mar 31, 2020 |
AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her
|
Feb 15, 2020 |
DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
|
Dec 19, 2019 |
Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
|
Dec 13, 2019 |
2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
|
Dec 03, 2019 |
Eric Seufert on mobile chaos, mobile games, and mobile attribution
|
Nov 21, 2019 |