Hospitality Marketing

By Loren Gray

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Description

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.


Episode Date
Hospitality Marketing Show 299
00:27:00

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #299 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.neuraltext.com/ https://www.frase.io/ https://similarcontent.com/

00:09— Our Technique this week is; "Saying the right thing ,at the right time, to the right person"

00:15 — News and Show Review

CoHosts

Dean Schmit

Stephanie Smith

Adele Gutman

Melissa Kavanagh

Show Notes

00:01 -- First party cookies and third party cookies and Apple 14.5 roll out initial impact

Leaked Facebook memo reveals how advertisers will be impacted following iOS 14.5 release

   https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

May 05, 2021
Hospitality Marketing Show 298
00:37:24

"Going down the separate website path"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #298 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://app.rootpal.com / https://wpengine.com/

00:12— Our Technique this week is; "Going down the separate website path"

00:22 — News and Show Review

CoHosts

Adele Gutman

Melissa Kavanagh

Show Notes

00:02 -- Relocation travel demand?

00:34 -- Tech that influences

00:41 -- How to actually do positive and negative reviews

01: 04 -- What is Expedia doing that is similar to AirBnB and VRBO

01:21 -- Culture building within an organization and the varied ways to handle internal dialog

02:01 -- Show ends

A cure for marketing’s ‘Frankenstack’ syndrome

   https://www.zdnet.com/article/a-cure-for-marketings-frankenstack-syndrome/

http://fbuy.me/v/loren_400 -- to buy from appsumo gets you $10 off and I get $10 more to spend

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Apr 25, 2021
Hospitality Marketing Show 297
00:31:40

"More Productivity, less hands to do it"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #297 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.socialchamp.io/ https://postoplan.app/ https://promorepublic.com/en/ https://socialbee.io/

00:12— Our Technique this week is; "More Productivity, less hands to do it"

00:18 — News and Show Review

CoHosts

Aldele Gutman

Robert Cole

Melissa Kavanagh

Dean Schmit

Show Notes

00:02 -- The new Hyatt brand 'Caption'..... really

00:30 -- Fuel Travel latest consumer sentiment study #12

00:39 -- Dunning-Kruger Effect: Ignorance and Overconfidence Affect Intuitive Thinking, New Study Says

01:30 -- team dynamics

01:45 -- More sentiment results

02:15 --Show Ends

What Is Hospitality? The Current Answer Doesn’t Work.

   https://www.nytimes.com/2021/04/13/dining/restaurant-hospitality.html

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Apr 16, 2021
Hospitality Marketing Show 296
00:30:03

"Be you, don't be vague"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #296 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; app.bit.ly / joturl.com / www.rebrandly.com/

00:08— Our Technique this week is; "Be you, don't be vague"

00:15 — News and Show Review

CoHosts

Dean Schmit

Adele Gutman

Tim Peter

Robert Cole

Melissa Kavanagh

Show Notes

00:02 -- Live Music and the demand that comes with it (soon)

00:18 -- We are Thinking about COVID-19 Recovery All Wrong

00:55 -- HIPPO -- Highest Paid Persons Opinion

01:03 -- Fear of service levels and subsequent reviews from terrible service

01:23 -- 34 Movies That Will Make You Want to Get Off the Couch and See the World

02:00 -- The Most Expensive Real Estate in Sun Valley Has Nothing to Do with Houses

02:30 -- show ends

Presenting the Bull Case for the US Hotel Industry

   https://www.costar.com/article/196754285

  a. Presenting the Bear Case for the US Hotel Industry

     https://www.costar.com/article/1145283312


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Apr 15, 2021
Hospitality Marketing Show 295
00:29:27

"Should I stay or should I go, how to control when you say what you say"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #295 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.qiwio.io/ https://encharge.io/ https://snov.io/

00:08— Our Technique this week is; "Should I stay or should I go, how to control when you say what you say"

00:14 — News and Show Review

CoHosts

Dean Schmit

Adele Gutman

Tim Peter

Robert Cole



Show Notes

00:02 -- "Cognitive Adaptability"

Google is making some big upgrades to directions in Google Maps

   https://www.theverge.com/2021/3/30/22357528/google-maps-directions-indoor-ar-live-view-fuel-efficient-weather-air-quality-layer

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Apr 09, 2021
Hospitality Marketing Show 294
00:24:20

"Being Innovative, solving issues without 'BIg Box' thinking"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #294 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tool for review this week are; https://rewardsly.co/sales/

00:04— Our Technique this week is; "Being Innovative, solving issues without 'BIg Box' thinking"

00:11 — News and Show Review

CoHosts

Stephaine Smith

Robert Cole

Tim Peter

Adele Gutman

Dean Schmit

Show Notes

00:03 -- DIsney and its offerings and how it reflects pent up demand

Interest Grows in Converting Hotels to Other Uses

   https://www.costar.com/article/577844466

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Apr 06, 2021
Hospitality Marketing Show 293
00:35:19

"To App or not to App, That is the question"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #293 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.appmysite.com/ https://my.duda.co/ https://www.appypie.com/

00:10— Our Technique this week is; "To App or not to App, That is the question"

00:20 — News and Show Review

CoHosts

Edward StOnge

Adele Gutman

Dean Schmit

Tammie Carlisle

Robert Cole

Tim Peter

Stuart Butler

Stefanie Maio

Show Notes

00:01 -- What is Clubhouse evolving into

00:19 -- How can Clubhouse be used for B2B and Hotels?

00:20 -- How does it compares to Twitter and its value

01:30 -- The Most Instagrammable Hotel In The World 2021: Round 1

01:45 -- Does having multiple brands help or defuse the value?

02:04 -- Show ends

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Mar 19, 2021
Hospitality Marketing Show 292
00:32:13

"Why keep guessing when you can ask?"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #292 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.marquiz.io/ https://www.surveymonkey.com/ https://www.typeform.com/ https://www.google.com/forms/about/ https://surveys.google.com/

00:08— Our Technique this week is; "Why keep guessing when you can ask?"

00:23 — News and Show Review

Co-Hosts

Dean Schmit

Stephanie Smith

Adele Gutman

Edward StOnge

Show Notes

00:01 -- Googles new organic Metasearch what is it?

00:40 -- New TripAdvisor Plus details

00:54 -- what is the real impact of TripAdvisors move on hotels and the market

01:48 -- Amazing women paving the way of innovation and travel

02:18 -- Show ends

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Mar 18, 2021
Hospitality Marketing Show 291
00:27:04

"When there is no 'internet police', how to monitor your real online competition"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #291 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://serpstat.com/ https://www.spyfu.com/ https://www.ispionage.com/

00:03— Our Technique this week is; "When there is no 'internet police', how to monitor your real online competition"

00:13 — News and Show Review

CoHosts

Dean Schmit

Edward StOnge

Robert Cole

Adele Gutman

Lily Mockerman

TIm Peter

Stuart Butler

Show Notes

00:02 -- Hotel Sellers Use Car-Sales Model to Finance Lodging Deals

00:23 -- Handling the anger that comes with the pent up travel demand

00:39 -- Remote work has kickstarted a hotel subscription-living movement

00:43 -- Ghost Kitchens and how people have hijacked keyword voice space

01:12 -- Culture and mental health of the team

01:36 -- Marketing is operations and visa versa

02:14 -- Show ends

Google is done with cookies, but that doesn’t mean it’s done tracking you

   https://www.vox.com/recode/2021/3/3/22311460/google-cookie-ban-search-ads-tracking

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Mar 05, 2021
Hospitality Marketing Show 290
00:29:47

"'Housekeeping', is more than cleaning rooms, how to prepare internally for the re-birth of your logistics"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #290 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.threatcop.ai/ https://www.teamwork.com/ https://fleeq.io/

00:06— Our Technique this week is; "'Housekeeping', is more than cleaning rooms, how to prepare internally for the re-birth of your logistics"

00:18 — News and Show Review

CoHosts

Dean Schmit

Virginia Phelps

Stuart Butler

How a Shadow Army of Ghost Kitchens Took Over America’s Restaurants

    https://marker.medium.com/how-a-shadow-army-of-ghost-kitchens-took-over-americas-restaurants-b7ac1a099c8c

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Mar 04, 2021
Hospitality Marketing Show 289
00:23:32

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #289 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;



00:01 — Our tools for review this week are; https://seranking.com/ https://serpstat.com/



00:06— Our Technique this week is; “Lighthouse to Lanterns the Impact of Covid on Hospitality Marketing"



00:18 — News and Show Review


CoHosts

Dean Schmit

Adele Gutman

Tim Peter

Tristan Heaword

Stuart Butler


Show Notes

00:01 — The weather impact on business

00:07 — Clubhouse, what is it and what is it potential and where it might be going?

00:40 — Social is marketing but its not everything

00:49 — From Lighthouse to Lanterns the changing landscape of Hospitality Marketing


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

Feb 23, 2021
Hospitality Marketing Show 288
00:27:57

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #288 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://app.peakmetrics.com/  https://app.brandmentions.com/ https://app.awario.com/

00:06— Our Technique this week is; “Into the ‘Gray Zone’, cutting through the clutter"

00:18 — News and Show Review

CoHosts

Ken Patel

Adele Gutman

Dean Schmit

Stuart Butler

Show Notes

00:01 — introductions

00:03 — what EvHotel Group is trying to develop an all in one tech stack

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

Feb 16, 2021
Hospitality Marketing Show 287
00:27:51

“Swimming the raging torrent, how to navigate Twitter better"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #287 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.hashtagsforlikes.co/  https://kitelist.com/ https://www.socialinsider.io/ https://business.twitter.com/

00:06— Our Technique this week is; “Swimming the raging torrent, how to navigate Twitter better"

00:18 — News and Show Review

CoHosts

Dean Schmit

Lily Mockerman

Tim Peter

Amy Infante

Adele Gutman

Stuart Butler

Show Notes

00:01 — How to view the perspective that hope is good but based in the reality that it is ‘rough’ right now.

00:30 — "You now have to drive demand not just focus on intent”

00:40 — If you're interested in learning more about your own money mindset, check out this event that my money therapist is doing end of the month: http://bit.ly/MoneyMetamorphosisEvent

00:50 — https://vm.tiktok.com/ZMJQqBtFY/

00:54 — Does Discounting Work in a Recession? https://www.timpeter.com/blog/does-discounting-work-in-recession/The Race You Can’t Win https://www.timpeter.com/blog/the-race-you-cant-win/

01:12 — https://hyken.com/employee-engagement/the-problem-isnt-the-employee-its-the-system/ the real value of engagement with guest responses 

01:27 — How cans sales run Marketing? Does it work?

01:36 — kolbe.com Amys platform for sales training

01:45 — Remote Revenue Managers and Sales training teams is it now the norm to not be at the property?

02:00 — Show ends

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

Feb 10, 2021
Hospitality Marketing Show 286
00:23:35

“Optimism or reality, what should we really be planning for?"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #286 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;



00:01 — Our tools for review this week are; https://www.sparkchart.com/ https://surveys.google.com/ https://typeform.com/

00:06— Our Technique this week is; “Optimism or reality, what should we really be planning for?"

00:14 — News and Show Review

CoHosts

Dean Schmit

Robert Cole

Adele Gutman

Amy Infante

Show Notes

00:02 — Roberts list of reality and numbers

00:42 — how do you start with a new client about new business for group

00:57 — What is the value of Culture tools like https://trainual.com/

01:14 — Hospitality Sales Planner: https://gitgocoach.com/ordercgk0u99 / Hospitality Sales Planner: https://gitgocoach.com/ordercgk0u99 / https://basecampmeta.com/meta-educational-series

01:44 — Bidding Farewell to The Standard Hotel After Its 22-Year Run

01:54 — Microsoft Patent Shows Plans to Revive Dead Loved Ones as Chatbots

02:06 — Show Ends

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

Jan 29, 2021
Hospitality Marketing Show 285
00:27:15

“Emerging and redefining logistics. The big rethink"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #285 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.kingsumo.com/ https://viral-loops.com/

00:07— Our Technique this week is; “Emerging and redefining logistics. The big rethink"

00:15 — News and Show Review

Co-Hosts

Adele Gutman

Edward StOnge

Melissa Kavanagh

Tim Peter

Stuart Butler

Show Notes

00:01 — Melissa reviews the new segmented survey update

00:11 — how are the theme parks have been handling this demand issue

00:17 — more data variations 

02:16 — Show ends 

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jan 22, 2021
Hospitality Marketing Show 284
00:27:42

“Listen while they are still talking, talk while they are still listening"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #284 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.editmate.com https://www.videopeel.com https://www.socialhp.com/

00:08— Our Technique this week is; “Listen while they are still talking, talk while they are still listening"

00:14 — News and Show Review

Co-Hosts

Adele Gutman

Stephanie Smith

Tejal Patel

Dean Schmit

Tristan Heaword

Edward StOnge

Lily Mockerman

Show Notes

00:02 -- Introductions of Tejal Patel CHMO CHO Hotel Owner

02:01 — Show ends

10 of the best virtual travel experiences: readers' tips

      https://www.theguardian.com/travel/2021/jan/14/10-of-the-best-virtual-travel-experiences-readers-tips

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jan 15, 2021
Hospitality Marketing Show 283
00:35:04

“What we have here is a failure to communicate"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #283 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.airmeet.com/ https://www.eventsframe.com/ https://heysummit.com/

00:10— Our Technique this week is; “What we have here is a failure to communicate"

00:19 — News and Show Review

CoHosts

Melissa Kavanagh

Dean Schmit

Ben Handley

Adele Gutman

Tim Peter

Stuart Butler

Show Notes

00:02 — Review of Fuel travels Consumer Sentiment Study https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/

01:44 — Wyndham sells Tour and Travel

02:17 — Show ends

When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

      https://www.forbes.com/sites/augustinefou/2021/01/02/when-big-brands-stopped-spending-on-digital-ads-nothing-happened-why/

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

Jan 09, 2021
Hospitality Marketing Show 282
00:32:19

“Helping define the answers you need for the coming demand"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #282 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://hexowatch.com/ https://www.socialinsider.io/

00:07— Our Technique this week is; “Helping define the answers you need for the coming demand"

00:15 — News and Show Review

Cohosts

Dean Schmit

Robert Cole

Show Notes

00:01 — Happy news and Fuel travels consumer sentiment study

00:22 — Market segment ideas

00:47 — The places travellers are searching to go in 2021, according to Airbnb

01:22 — Adobe's chief product officer predicts the 8 biggest tech trends of 2021

01:49 — Legal requirements for the new year and how to use Iubenda app

02:14 — Show ends

18 of the Most Anticipated High-Design Hotel Openings of 2021

      https://www.architecturaldigest.com/gallery/most-anticipated-high-design-hotel-openings-2021

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Jan 01, 2021
Hospitality Marketing Show 281
00:24:23

“Listening, joining and participating in the coming conversations"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #281 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tool for review this week are; https://www.hashtagsforlikes.co/

00:06— Our Technique this week is; “Listening, joining and participating in the coming conversations"

00:14 — News and Show Review

CoHosts

Adele Gutman

Robert Cole

Stuart Butler

Show Notes

00:01 — a little history of all of us in our families

00:13 — will we get friendlier to our guests more after we begin to return to business.

01:00 — what were all the historical prediction's final accuracy?

01:40 — New Trump rule could cost waiters more than $700 million in lost wages by allowing employers to take more of their tips to pay other workers

01:55 — Should You Be Living in a Hotel?

Google Photos map view adds satellite layer, integrates your travel ‘Timeline’

      https://9to5google.com/2020/12/18/google-photos-map-timeline/

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Dec 25, 2020
Hospitality Marketing Show 280
00:19:10

“Getting your legal ducks in a row before it gets crazy"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #280 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.iubenda.com/en/overview

00:04— Our Technique this week is; “Getting your legal ducks in a row before it gets crazy"

00:10 — News and Show Review

CoHosts

Claudia Infante

Adele Gutman

Dean Schmit

Melissa Kavanagh

Tammie Carlisle

Stephanie Smith

Tim Peter

Tristan Heaword

Amy Infante

Elyse Curtis

Tracy Prigmore

Stuart Butler

Show Notes

00:02 — Introductions with Claudia about Thrive-Women in Travel https://app.livewebinar.com/425-634-228/f4a6bdcb8bf43de2ea3a413f73716bf9

00:09 — how can you support the cause and the idea of how to get women back into the workforce

00:30 — the real needs within the industry

01:10 — the need for honest mentoring 

02:01 — Show ends

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Dec 18, 2020
Hospitality Marketing Show 279
00:26:22

"Defining your own Starting line in 2021"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #279 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://serpstat.com/ https://www.accuranker.com/ https://seranking.com

00:05— Our Technique this week is; "Defining your own Starting line in 2021"

00:13 — News and Show Review

CoHosts

Evan Kharrazi

Edward StOnge

Dean Schmit

Adele Gutman

Stuart Butler

Robert Cole

Melissa Kavanagh

Show Notes

00:01 — Introductions of Evan

00:14 — how do you create the focus of this balance of life to work or the lack there of…

00:54 — AirBnB IPO and what does it really mean

01:09 — the real value of influencers

01:44 — announcement of Bit.ly/wearehospitality restarted

02:22 — Show ends


Google launches hub to aid destinations, hotels and partners in recovery

    https://www.phocuswire.com/google-launches-travel-insights-hub-to-aid-destinations-hotels-partners-in-recovery


https://travelinsights.withgoogle.com/




Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Dec 15, 2020
Hospitality Marketing Show 278
00:25:27

“Holiday time communication, COVID style"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #278 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://www.powtoon.com/ https://viddyoze.com/ https://www.toonly.com/ https://videoremix.io/

00:06— Our Technique this week is; “Holiday time communication, COVID style"


00:18 — News and Show Review


CoHosts

Edward StOnge

Dean Schmit

Stephanie Smith

Tim Peter

Stuart Butler

Adele Gutman

Show Notes

00:01 — tone deaf marketing — looking for a message that resonates for now and future tense

01:12 — the value of reviews current tense 

01:21 — what is the real value of brands now and for the future

02:06 — Show ends

Google Analytics 4: What Marketers Need to Know

      https://www.socialmediaexaminer.com/google-analytics-4-what-marketers-need-to-know-chris-mercer/

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Dec 11, 2020
Hospitality Marketing Show 277
00:24:13

“Ringing true in your holiday marketing messaging for 2020"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #277 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tool for review this week are; https://dubb.com

00:05— Our Technique this week is; “Ringing true in your holiday marketing messaging for 2020"

00:15 — News and Show Review

CoHosts

Adele Gutman

Edward StOnge

Stuart Butler

Show notes

00:01 — happy thanksgiving and VR :-)

00:30 — real marketing for the holiday season

00:45 — Is government interaction for dining really best for delivery services

01:00 — How restaurants and hotels need to think ling term changes when travel begins again next year

01:15 — What are some of the long term impacts on travel even after more people feel comfortable to travel again 


Topics

Oculus value

Government intervention in pricing and services to a free economy

Marketing messages that can and should be used in this years holiday season

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Nov 27, 2020
Hospitality Marketing Show 276
00:25:46

“ What does the bleeding edge look like?"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #276 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; Oculus Venues / https://engagevr.io/ / https://spatial.io/

00:08— Our Technique this week is; “ What does the bleeding edge look like?"

00:15 — News and Show Review

CoHosts

Dean Schmit

Ben Hanley

Stuart Butler

Edward StOnge

Tammie Carlson

Lily Mockerman

Show Notes

00:01 — how do you market for travel when it is beings discouraged 

00:42 — Pebblebrook soft brand announcement what does it mean

00:54 — how to create a future loyalty program 

01:45 — depression and anxiety in hospitality teams

02:14 — Show ends

Innovation, recovery, renewal: What the travel industry can expect in 2021

      https://www.phocuswire.com/what-travel-industry-can-expect-in-2021

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Nov 23, 2020
Hospitality Marketing Show 275
00:21:08

“Expanding your Voice with Podcasts, For your Guests"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #275 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started

00:01 — Our tools for review this week are; https://www.podcast.co/  https://www.headliner.app/  https://voicebuddy.io/

00:08— Our Technique this week is; “Expanding your Voice with Podcasts, For your Guests"

00:13 — News and Show Review

CoHosts

Dean Schmit

Robert Cole

Adele Gutman

Edward StOnge

Stuart Butler

Show Notes

00:02 — how the current state of affairs with Covid00:14 — Hoe far can you market travel during such a high Covid outbreak00:37 — This Luxury Hotel Brand Is Scrapping Check-in and Check-out Times so You Can Come and Go When You Please

00:50 — how to enforce the safety protocols01:23 — ow to use OTT and Internet TV01:51 — leisure travel to group and corp travel ‘boxes’02:14 — show ends

9 key factors driving hotel conversions

    https://www.hotelmanagement.net/conversions/10-key-factors-driving-hotel-conversions


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Nov 20, 2020
Hospitality Marketing Show 274
00:28:44

“Ho Ho Ho tis' the season now to sell EVERYTHING"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #274 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://myvirtualtours.com/ https://www.google.com/streetview/ https://spott.ai/ https://gigrove.com/

00:12— Our Technique this week is; “Ho Ho Ho tis' the season now to sell EVERYTHING"

00:18 — News and Show Review



CoHosts

Jaavid Bharucha

Ben Hanley

Adele Gutman

Dean Schmit

Lily Mockerman

Robert Cole

Tristan Heaword

Stephanie Smith


Show Notes

00:02 — Introductions

00:04 — What is Infinito.solutions

00:14 — How does the reporting work, and what do they integrate with

00:21 — How dos this help in current circumstances

00:26 — What additional marketing data segments can and should be added into the calculations to better the accuracy of forecasting 

00:37 — integration f platforms that include marketing will critical

01:01 — Roberts #rd Quarter returns report

01:22 — How is travel looking for the holiday

01:37 — The California ruling about uber not needing “employee’s”

01:50 — How the covid message has gotten muttled

02:04 — Show ends

How will the new Google Analytics change how marketers approach measurement?

      https://econsultancy.com/how-new-google-analytics-4-affect-marketing-measurement/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Nov 10, 2020
Hospitality Marketing Show 273
00:24:41

“Broadcasting, the final frontier these are the voyages of the USS Hospitality"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #273 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;



00:01 — Our tools for review this week are; https://odeum.io/ https://restream.io/

00:06— Our Technique this week is; “Broadcasting, the final frontier these are the voyages of the USS Hospitality"

00:18 — News and Show Review

Tracy Prigmore — Founder of “She Has a Deal”

Stephanie Smith

Dean Schmit

Edward StOnge

Tim Peter

Stuart Butler

Lily Mockerman

Adele Gutman

Show Notes

00:01 - Introductions

00:04 — What was the start of 'She Has a Deal’ — SHaD

00:15 — The real first hurtle was the education of funding and what is available 


Marriott Announces New Day Pass, Stay Pass and Play Pass Packages

    https://www.travelpulse.com/news/hotels-and-resorts/marriott-announces-new-day-pass-stay-pass-and-play-pass-packages.html


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Nov 04, 2020
Hospitality Marketing Show 272
00:23:27

“Getting creative with your content, getting beyond the factual"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #272 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; https://app.txtvideo.com/  https://wave.video/

00:07— Our Technique this week is; “Getting creative with your content, getting beyond the factual"

00:15 — News and Show Review

Co-Hosts

Adele Gutman

Stuart Butler

Tim Peter

Edward StOnge


Show Notes

00:02 — Intros

00:06 — How is content King still?

01:15 — Great team building with culture — the logistics

01:45 — Show Ends


How to keep your direct guests and steer the traveler booking motivations away from the OTAs?

   https://www.hospitalitynet.org/opinion/4101163.html


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Oct 26, 2020
Hospitality Marketing Show 271
00:26:57

 “A holiday season like no other, and what you should be doing about it"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #271 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;



00:01 — Our tools for review this week are; https://promorepublic.com/en/ https://socialbee.io/



00:06— Our Technique this week is; “A holiday season like no other, and what you should be doing about it"



00:14 — News and Show Review


Co-Hosts

Dean Schmit

Stuart Butler

Griffin Sandberg

Tristan Heaword


Show Notes

00:02 — OTO and CTV opportunities are they viable to hoteliers

00:21 — Organic Google Metasearch? Is it for real?

00:31 — Is HITEC Virtual worth it this year?

01:30 — video and VR and what the future of both are

02:00 — Show ends


Travel Zero.O: 10 Key Takeaways from WIT Experience Week

    https://www.webintravel.com/travel-zero-o-10-key-takeaways-from-wit-experience-week/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Oct 21, 2020
Hospitality Marketing Show 270
00:25:48

“Spend to survive, or spend to thrive, which one are you doing?"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #270 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;



00:01 — Our tools for review this week are; https://www.mindmanager.com/ https://geru.com/ 



00:06 — Our Technique this week is; “Spend to survive, or spend to thrive, which one are you doing?"



00:15 — News and Show Review



CoHosts

Peter Russell

Fran Brasseux

David Bowd

Adele Gutman

Dean Schmit

Ben Handley

Edward StOnge

Stuart Butler


Show Notes

00:01 — introductions

00:14 — what are the factors that go into the formulas

00:48 — roadmap ideas — cloud based logistics 

01:15 — Global passport by citizenM


Link for 20% discount to the Russell Tech product — https://russellpartnership.store/discount/LAUNCH-VIP




Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week! 

Oct 14, 2020
Hospitality Marketing Show 269
00:26:30

“Broadcasting your message, it’s not for the faint of heart, but it's very productive"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #269 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


00:01 — Our tools for review this week are; https://expertise.tv/ https://home.webinarjam.com/ https://www.livewebinar.com/ https://onestream.live/


00:09— Our Technique this week is; “Broadcasting your message, it’s not for the faint of heart, but its very productive"


00:16 — News and Show Review


CoHosts

Edward StOnge

Adele Gutman

Stuart Butler

Lily Mockerman

Melissa Kavanagh


Show Notes

00:01 — Adele shares what she does and why it is such valuable commodity 

00:53 — VR and what Amazon is doing to test the water

02:10 — Show ends


MGM Resorts releases plan for bringing back conventions

    https://news3lv.com/news/local/mgm-resorts-releases-plan-for-bringing-back-conventions



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Oct 07, 2020
Hospitality Marketing Show 268
00:22:24

“From tickler files, and Rolodexes’, what’s the new tech for sales success" 

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #268 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


00:01 — Our tools for review this week are; https://salesflare.com/ https://www.linkedin.com/learning/


00:06— Our Technique this week is; “From tickler files, and Rolodexes’, what’s the new tech for sales success" 


00:13 — News and Show Review



Co-Hosts

Edward StOnge

Dean Schmit

Ben Hanley

Marc Liu

Tristan Heaword

Stuart Butler



Show Notes

00:02 — Marc Discusses the origins of ELMNTL

01:02 — IP tracking is it really the ad killer?

01:36 — Marriott misses payments on 122 hotels

02:10 — Show ends


Ian Schrager: Coronavirus pandemic will not be a “paradigm shift” in hospitality

    https://www.phocuswire.com/ian-schrager-coronavirus-pandemic-will-not-be-paradigm-shift-in-travel-and-hospitality



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Oct 06, 2020
Hospitality Marketing Show 267
00:23:17

“'Old School' sales in a new world of tech"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #267 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

00:01 — Our tools for review this week are; Salesflare.com / www.gopinleads.com / www.findthatlead.com / www.albacross.com 

00:08— Our Technique this week is; “'Old School' sales in a new world of tech"

00:14 — News and Show Review

CoHosts

Amy Infante

Adele Gutman

Dean Schmit

Stephanie Smith

Lily Mockerman

Ben Hanley

Edward StOnge

Kat Mohammed

Ellis Connolly

Track These 3 SEO KPIs to Make Better Marketing Decisions

      https://ahrefs.com/blog/seo-kpis/

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Sep 26, 2020
Hospitality Marketing Show 266
00:26:29

“The Freedom of operating your own website"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #266 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://wpengine.com/ https://wpsuperhost.com/


00:06— Our Technique this week is; “The Freedom of operating your own site"


00:18 — News and Show Review


CoHosts

Dean Schmit

Melissa Kavanagh

Adele Gutman

Stuart Butler

Holly Zoba

Del Ross


Show Notes

00:01 — Remembering where we were 19 years ago

00:19 — Fuel travel sentiment study review — 50% have travels since the pandemic has started

00:29 — 30% of current travel is a last minute trip

00:31 — vast majority of travelers are staying at traditional hotels

00:33 — being aware of local availability is a high reason to decide to travel

00:41 — 70% want to hear about local restaurants status while only 30% got that info

00:43 — less likely to not travel if a mask ordinance was in force locally

00:47 — $3% of youth would be less likely to travel with a mask ordinance in place

00:48 — 84% of people are willing to travel

00:49 — Top three reason forgot traveling

00:50 — 50% are likely to travel in the next 30 days

00:52 — if your within one hour of travel you have a 60% likelihood of traveler interest

01:00 — A large majority of people want to travel to a 'small town’ rather than a big city

01:08 — Transient RevPAR was down -40.7% (occupancy -34.0%, ADR -10.1%), while Group RevPAR was down -79.3% (occupancy -70.5%, ADR -30.0%)

Group RevPAR decline improved this week for the sixth time in seven weeks; -91.5%, -90.1%, -87.4%, -84.6%, -82.5%, -85.4%, -80.1%, -79.3% vs. prior year over the past eight weeks

01:20 — Review of Del’s breakeven RevPar

01:25 — discussion about zero based budget and what we have learned from our current circumstances — 51.6% hotel amp;loyee’s have returned to work

01:54 — Metasearch in todays environment

02:11 — Show ends


Breaking out of the silo: How hotels can redefine commercial success

     https://www.phocuswire.com/hotels-redefine-commercial-success


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Sep 17, 2020
Hospitality Marketing Show 265
00:29:23

“Securing yourself and your organization against hacks" -- and the tools to do it

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #265 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

0:01 — Our tools for review this week are; https://1password.com/ https://www.roboform.com/ https://www.lastpass.com/

00:06— Our Technique this week is; “Securing yourself and your organization against hacks"

00:18 — News and Show Review

CoHosts

Richard Farrar

Adele Gutman

Ben Hanley

Stephanie Smith

Tim Peter

Dan Wacksman

Tristan Heaword

Dean Schmit

Stuart Butler

Edward StOnge


Show Notes


00:02 — The state of the industry, what is to look forward to beyond 50%

00:14 — what are brands capable to do to help there properties

00:36 — How are vacation rentals and AirB&B reflect there growth compared to hotels recovery

01:15 — GREAT discussion about Metasearch pro and con with Stephanie and Dean

02:04 — Show ends


https://www.otainsight.com/resources/blog/how-to-forecast-with-confidence-at-your-hotel


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Sep 07, 2020
Hospitality Marketing Show 264
00:27:58

“Advocacy, what is it, how do you create it, and why do you want it?"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #264 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;

0:01 — Our tools for review this week are; https://brandchamp.io/ https://theguestbook.com/ https://www.flip.to

00:06— Our Technique this week is; “Advocacy, what is it, how do you create it, and why do you want it?" 

00:15 — News and Show Review

CoHosts

 Xenia Muntean

Miruna Dragomir

Dan Wacksman

Robert Cole

Tristan Heaword

Valyn Perini

Edward StOnge

Show Notes

00:01 — Introductions of Planable.io

01:00 — Ouch: 103 IHG Hotels To Be Rebranded As Sonestas

01:18 — Travelers are flocking to Airbnb, Vrbo more than hotels during COVID-19 pandemic. But why?

01:38 — UK hoteliers rethink relationships with ‘silent’ OTAs

02:04 — Here’s What Actually Happens When You Travel at the Speed of Light, According to NASA

02:06 — Should we vacation now? Advisors say 'travel shaming' is on the rise

02:08 — Show ends

With budgets slashed, travel marketers use media mindset to drive engagement

    https://www.phocuswire.com/travel-direct-organic-marketing-covid-strategies

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Aug 29, 2020
Hospitality Marketing Show 263
00:20:41

“Video is more than just watching, it can guide your guests interactively"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #263 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://spott.ai/ http://interactr.io/


00:06— Our Technique this week is; “Video is more than just watching, it can guide your guests interactively"


00:12 — News and Show Review


CoHosts

Edward StOnge

Dean Schmit

Tristan Heaword

Ben Hanley

Tammie Carlisle

Stuart Butler

Lily Mockerman

Adele Gutman



Show Notes

00:01 — Google and how they are handling clients large debt — https://www.cnbc.com/2020/08/18/googles-feud-online-travel-industry.html

00:30 — Omni Explores Sale of Five Hotels as Part of Reinvestment Strategy https://lodgingmagazine.com/omni-pursues-sale-of-five-hotels-as-part-of-strategy-to-reinvest-in-resort-and-convention-space/

00:33 — Loss of corp travel and how Covid has permanently changed travel

Amazon Wants to Make You an ML Practitioner— For Free

      https://towardsdatascience.com/amazon-wants-to-make-you-an-ml-practitioner-for-free-552c46cea9ba

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 38 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Aug 24, 2020
Hospitality Marketing Show 262
00:25:06

"How to make the few seem like so many"

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #261 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://www.supporthero.com/ https://www.liveagent.com/ https://www.birdseed.io/ https://mobilemonkey.com/


00:08— Our Technique this week is; "How to make the few seem like so many"


00:14 — News and Show Review


CoHosts

Melissa Kavanagh

Stephanie Smith

Dean Schmit

Tim Peter

Stuart Butler

Tammie Carlisle

Edward StOnge


Show Notes


00:01 — Introduction to series 8 version of the fuel travel consumer sentiment study. https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-8/

00:20 — Creating FAQ pages and adding them into pages within the site and also using a search function on your site

00:33 — What you should be providing to your guests to provide truthful answers

00:42 — what to do about roving hot spots

02:14 — show ends


How hoteliers are budgeting for new tech in 2021

      https://www.hotelnewsnow.com/articles/303928/How-hoteliers-are-budgeting-for-new-tech-in-2021


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Aug 15, 2020
Hospitality Marketing Show 261
00:21:21

"Are you providing the answers to what your guests are looking for?" 

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #261 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week are; https://frase.io/


00:07— Our Technique this week is; "Are you providing the answers to what your guests are looking for?" 


00:12 — News and Show Review


CoHosts

David Millili

Adele Gutman

Dean Schmit

Kat Mohammad

Tim Peter

Tristan Heaword

Ben Henley


Show Notes

00:01 — Introduction of David Millili CEO of Angie Hospitality

00:15 — Is there any potential savings on implementing this voice activated system to a hotelier

01:42 — what is the real ramifications of the US government forcing the sale of tiktok?

02:15 — show ends


The Complete Guide to SEO in 2020

       https://medium.com/better-marketing/the-complete-guide-to-seo-in-2020-6328d19a1710


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Aug 10, 2020
Hospitality Marketing Show 260
00:34:08

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #260 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://www.teamwork.com/ https://geru.com/


00:08— Our Technique this week is; “How to approach a budget season like no other"


00:19 — News and Show Review


CoHosts

Loren Gray

Edward StOnge

Dean Schmit

Jason Freed

Adele Gutman

Tim Peter

Tristan Heaword

Stuart Butler

Valyn Perini 

Lily Mockerman



Show Notes

00:02 — Adeles share the discussion about HSMAI HR roundtable — https://americas.hsmai.org/insight/whats-on-the-minds-of-hospitality-hr-professionals/

00:16 — Your margin is my opportunity" -- there is someone coming for you, all the time — Tim

00:25 — the noise to signal ratio is the worst it has been in a ling time in our industry — Stuart

00:50 — How do the brand efforts compare to the AirBnB effort —  (Requires an email or a subscription to read): https://www.theinformation.com/articles/airbnbs-new-strategy-living-without-google

01:03 — How is all this cleaning helping — https://www.theatlantic.com/ideas/archive/2020/07/scourge-hygiene-theater/614599/ 

01:31 — How will HITEC do as a virtual event this year https://my.hftp.org/s/lt-event?id=a1Y3i000000VFqY

02:15 — Show ends


 https://www.theatlantic.com/ideas/archive/2020/07/scourge-hygiene-theater/614599/ 



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Aug 01, 2020
Hospitality Marketing Show 259
00:24:05

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #259 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://tyle.io/ https://getstencil.com/


00:07— Our Technique this week is; “Fishing, or where to find where to fish in an ever changing market"


00:13 — News and Show Review


CoHosts

Adele Gutman

Dean Schmit

Tristan Heaword

Ben Hanley

Stuart Butler

Lily Mockerman


Show Notes

00:05 — Cleanliness and Communication Continue to Drive Hotel Guest Satisfaction, J.D. Power Finds

00:40 — How do you rate the culture of success? — Adele describes how.

00:47 — “Where focus goes energy flows” — Stuart

01:23 — Google GMB

01:25 — Rate reduction and LOS strategies — Stuart

01:38 — survey your guests as to why they travel to you and do when they stay



Netflix Tourism To Sites Of Shows Like “Stranger Things,” “Breaking Bad,” “Ozark,” Is A Thing

    https://www.forbes.com/sites/michaelgoldstein/2020/07/17/netflix-tourism-to-sites-of-shows-like-stranger-things-breaking-bad-and-ozark-is-a-thing/#9cd06931b045



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jul 24, 2020
Hospitality Marketing Show 258
00:30:01

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #258 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://www.textmetrics.com/ https://similarcontent.com/  https://beacon.by/ 

https://airstory.co/


00:08— Our Technique this week is; “It’s not just about content, its about great content"


00:13 — News and Show Review


CoHosts

Loren Gray

Tammie Carlisle

Melissa Kavanagh

Adele Gutman

Ben Hanley

Stuart Butler

Tristan Heaword

Lily Mockerman 

Edward StOnge


Show Notes

00:30 — Melissa starts sharing the new survey results. - https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-7/

02:30 — Show ends


10 Major Issues Digital Marketing May Face in the Future

     https://adage.com/article/industry-insights/10-major-issues-digital-marketing-may-face-future/2267251


How to prepare for marketing’s permanent shift

    https://www.thinkwithgoogle.com/marketing-resources/experience-design/how-to-prepare-for-marketings-permanent-shift/



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jul 20, 2020
Hospitality Marketing Show 257
00:24:09

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/


00:08— Our Technique this week is; “Stop Selling, Communicate, and What the Heck Does That Mean to a Hotelier or Restaurant Owner?”


00:13 — News and Show Review

CoHosts


Adele Gutman

Edward StOnge

Tammie Carlisle

Valyn Perini

Lily Mockerman

Stuart Butler

Holly Zoba

Dean Schmit





Show Notes

00:01 — current events and the USAToday article about canceling any travel.

00:27 — the real impact of what is happening to our industry right now

00:41 — how to redesign how we do business, Local schools using the conference space?


Housing homeless saved one hotel’s bottom line, for now

    https://hotelnewsnow.com/Articles/303436/Housing-homeless-saved-one-hotels-bottom-line-for-now


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jul 10, 2020
Hospitality Marketing Show 256
00:21:52

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #256 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://www.google.com/business/  https://moz.com/products/local  https://www.yext.com/  https://www.thehoth.com/


00:06— Our Technique this week is; “Getting Found, and conveying critical information"


00:11 — News and Show Review


CoHosts

Melissa Kavanagh

Ben Hanley

Edward StOnge

Dean Schmit

Kat Mohammad

Tristan Heaword

Adele Gutman

Lily Mockerman



Show Notes


00:01 — Introduce Melissa for the latest 6th version of the travel sentiment survey


 The State of Hotel Advertising: The Rise of Display in the World of Meta

     https://www.d-edge.com/the-state-of-hotel-advertisingthe-rise-of-display-in-the-world-of-meta/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jul 06, 2020
Hospitality Marketing Show 255
00:19:45

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #255 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; https://www.happyscribe.co/


00:06— Our Technique this week is; “No one is left behind, how to help special needs travelers"


00:13 — News and Show Review


CoHosts

Edward StOnge

Stuart Butler

Adele Gutman

Lily Mockerman

Ricardo Suoza

Tristan Heaword

Griffin Sandberg

TIm Peter

Dean Schmit

Tammie Carlisle




Show Notes

00:02 Introduction of Ricardo Suoza from OTAInsights


How the COVID-19 crisis could change independent hotels

    https://hotelnewsnow.com/Articles/303252/How-the-COVID-19-crisis-could-change-independent-hotels


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jul 03, 2020
Hospitality Marketing Show 254
00:23:30

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #254 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://manychat.com/ https://quriobot.com/ https://mobilemonkey.com/


00:06— Our Technique this week is; “The Changing Landscape of ‘Direct Guest Communication Part 2"


00:13 — News and Show Review


CoHosts

Jordan Hollander

Ben Hanley

Adele Gutman

Tristan Heaword

Valyn Perini

Tim Peter

Edward StOnge

Lily Mockerman




Show Notes

00:01 — Introduction to Jordan and the history of Hoteltechreport.com

01:37 — Will A $4,000 Tax Credit For Travel Be In The Next Stimulus Package?

01:48 — Airbnb is poised for a comeback after a brutal spring


How the Hospitality Industry Can Recover by Focusing on People

       https://adage.com/article/deloitte/how-hospitality-industry-can-recover-focusing-people/2262661



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jun 23, 2020
Hospitality Marketing Show 253
00:23:59

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #253 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://phonewagon.com/ Facebook Business manager Offline tracking https://www.facebook.com/business/help/1776828022605281


00:08— Our Technique this week is; “How can you get better ‘offline’ tracking?"


00:13 — News and Show Review

CoHosts

Andrew Gostine — wbcoordinator-

Lily Mockerman

Edward StOnge

Dean Schmit

Tristan Heaword

Ben Hanley

Tim Peter

Adele Gustmine

Valyn Perini

Stuart Butler


Show Notes

00:01 — Introduction to Andrew and what his product is.

01:18 — The demise of Room Key


Why marketing will never be the same after Covid-19

    https://www.thenational.ae/business/economy/why-marketing-will-never-be-the-same-after-covid-19-1.1029698


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jun 16, 2020
Hospitality Marketing Show 252
00:26:39

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #252 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://publer.io/ https://hootsuite.com/ https://socialbee.io/


00:05— Our Technique this week is; “So, What Do We Talk About Now?"


00:19 — News and Show Review


CoHosts

Melissa Kavenagh — Survey link — https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-5/

Stephanie Smith

Stuart Butler

Ben Hanley

Tristan Heaword

Adele Gutmine Milne

Dean Schmit

Lily Mockerman


Show Notes

00:01 — Melissa reviews the latest numbers

00:56 — Is it safer to stay at a hotel or an Airbnb during your summer vacation? ‘We need to balance sanity and risk’

01:01 — What an AirBnB and hotel have different?

01:10 — Big brand CEOs predict eventual return to ‘golden age’

01:34 — Experts say buyer beware when it comes to Expedia partner recovery program

02:02 — Show ends


Experts say buyer beware when it comes to Expedia partner recovery program

    https://www.phocuswire.com/expedia-partner-recovery-program-analysis


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jun 07, 2020
Hospitality Marketing Podcast Show 251
00:25:26

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #251 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://alugha.com/ https://translate.google.com/ http://app.fleeq.io


00:04— Our Technique this week is; “Translations, Transcriptions, Foreign Languages oh my!"


00:10 — News and Show Review

CoHosts

Jason Freed

Ben Henley

Lily Mockerman

Tim Peter

Tristan Heaword

Stuart Butler

Edward StOnge


Show Notes

00:01 — Introductions and Jason history

00:16 — How are hotels landing between brand and independent. Are they going one direction or the other?

00:27 — Wartime versus peacetime marketing needs.

00:51 — How will TripAdvisor move with the times?

01:11 — What role will reviews play, post-COVID?

01:41 — What should your revenue strategy be in the short/medium term once the initial burst of travel dies down?


7 Virtues and Sins for Covid-19 Hotel Advertising

     https://koddi.com/seven-virtues-and-sins-for-covid-19-hotel-advertising/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

May 31, 2020
Hospitality Marketing Show 250
00:16:48

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #250 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://filmora.wondershare.com/ https://www.designbold.com/


00:04— Our Technique this week is; “Creating Rich Media to Sell Your Message" 


00:10 — News and Show Review

Co-Hosts

Mellisa Kavanagh

Stuart Butler

Stephanie Smith

Edward StOnge

Tristan Heaword

Ben Hanley


Show Notes

00:02 — Fuel Travel version 4 of their travel propensity for travel.


Expedia CEO Details Anti-Google Game Plan

    https://skift.com/2020/05/20/expedia-ceo-details-anti-google-game-plan/


https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-4-travelers-are-ready-especially-millennials/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

May 23, 2020
Hospitality Marketing Show 249
00:18:15

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Google Keyword Planner* https://www.semrush.com/ https://buzzsumo.com/  Facebook Insights, Bing Keyword Manager, Global Web Index *Free through Google Ad Manager


00:05— Our Technique this week is; “Trend Research, From Insight to Revenue Generation"


00:15 — News and Show Review

CoHosts

Ben Henley

Edward StOnge

Tristen Heaword

Tim Peter

Stuart Butler

Lily Mockerman

Griffin Sandberg

Valyn Perini


Show Notes

00:01 — open discussion about how everyone is using Flip.to

00:28 — What will the new hotel look like?

00:53 — France to Build Online Platform to Rival Airbnb, Booking.com


Why COVID will Catapult Google Past the OTAs

    https://www.linkedin.com/pulse/why-covid-catapult-google-past-otas-drew-patterson/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

May 18, 2020
Hospitality Marketing Show 248
00:23:36

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #248 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://www.sparkchart.com/ https://www.surveymonkey.com/ https://www.typeform.com/


00:05— Our Technique this week is; ”Survey your CRM and beyond to know how to create your Emergence Budget Marketing Strategy"


00:15 — News and Show Review

Cohosts

Edward StOnge

Tim Peter

Melissa

Stuart Butler

Ben Hendley

Tristen Heaword

Lily Mockerman

Valyn Perini



Show notes

00:01 — Introduction of everyone including Melissa

00:11 — Discussion of the impact of travel propensity for millennials based on having been hit with two financial impacts https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-3/

00:23 — how would you spend your stimuli check? Stats about travel or irresponsible

00:27 — Desire travel for travel what is the reality?

01:06 — should we consider the income as a filter of marketing


https://enterprisersproject.com/article/2020/4/7-edge-computing-trends-watch-2020


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

May 10, 2020
Hospitality Marketing Show 247
00:20:27

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #247 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; https://www.if-so.com/


00:06— Our Technique this week is; “Creating a Dynamic Content Website Strategy"


00:10 — News and Show Review


CoHosts

Brian Hettinger — recromax.com a reclamation company

Edward StOnge

Stuart Butler

Ben Hanley

Tristan Heaword

Tim Peter

Griffin Sandberg

Lily Mockerman



Show Notes

00:01 — Brian introduction and how to clean a hotel


Revenue Management in a Crisis—Rise of the Humans

    https://www.linkedin.com/pulse/revenue-management-crisisrise-humans-robert-cross/


Technology and Recovery in the Travel Sector Post-COVID

      https://www.linkedin.com/pulse/technology-recovery-travel-sector-post-covid-max-zhdanov/


Evolving guest behaviour due to COVID-19 will trigger technology shift, Four Seasons IT director says

      https://www.hotelnewsme.com/news/evolving-guest-behaviour-due-to-covid-19-will-trigger-technology-shift-four-seasons-it-director-says/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

May 03, 2020
Hospitality Marketing Show 246
00:20:30

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #246 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; https://socialbee.io/


00:06— Our Technique this week is; “Keeping relevant, while people have time to engage with what you have to say"


00:10 — News and Show Review

CoHosts

Tristen Heaword — 

Ben Hanley — 

Edward StOnge — 

Kat Mohammad — 

Stephanie Smith — 

Griffin Sandberg — 


Show Notes

00:01 — Introductions and open discussion with Tris and Ben

00:55 — So long, minibar: How the coronavirus will change hotel stays

01:12 — vouchers, bonds and gift certificates

02:00 — World-Class Hotel Room Views to Inspire You From Home

02:25 — Show ends


Should hotels consider resuming Google Ads and other search campaigns?

      https://www.phocuswire.com/Hotels-Google-Ads-coronavirus


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Apr 24, 2020
Hospitality Marketing Show 245
00:22:41

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #245 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://interactrapp.com/ https://app.videoremix.io/


00:09— Our Technique this week is; “Creating interactive videos that are personalized"


00:13 — News and Show Review

CoHosts

Griffin Sandberg — Screen Pilot

Stephanie Smith

Dean Schmit

Tim Peter

Edward StOnge

Lily Mockerman

Stuart Butler


Show Notes

00:01 — Introduction to Griffin about ScreenPilot

01:19 — Revenue strategists essential during, after pandemic

01:40 — Airbnb Raises Another $1B, One Week After Last Round


Expect Hotels to Mimic the Airline Merger Playbook After the Last Recession

    https://skift.com/2020/04/16/expect-hotels-to-mimic-the-airline-merger-playbook-after-the-last-recession/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Apr 19, 2020
Hospitality Marketing Show 244
00:23:05

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #244 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week are; https://surveys.google.com/ https://kingsumo.com/ https://4screens.net/


00:08— Our Technique this week is; “Surveys, Quizzes, Polls and Contests, Oh My!” Or the art of finding out what our guests are looking forward too and when they might be thinking about it


00:14 — News and Show Review


Cohosts

James Gancos

Robert Cole

Stuart Butler

Tim Peter

Dean Schmit

Valyn Perini

Edward StOnge

Lily Mockerman


Show Notes

00::01 — James discusses what The Guestbook

01:16 — Findings From COVID-19 Consumer Sentiment Study

01:40 — Airbnb’s Coronavirus Crisis: Burning Cash, Angry Hosts and an Uncertain Future

01:48 — How a Dallas Skyline Icon Became a Beacon of Hope (and Good Advice)


Top Story

1. Findings From COVID-19 Consumer Sentiment Study

    https://www.fueltravel.com/blog/shocking-results-from-the-covid-19-consumer-sentiment-study/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Apr 10, 2020
Hospitality Marketing Show 243
00:20:38

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #243 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tools for review this week is; https://www.ispionage.com https://awario.com https://www.spyfu.com/ https://ads.google.com/aw/budgetplanner/ https://brandmentions.com/ https://www.socialinsider.io/ https://geru.com/


00:09— Our Technique this week is; “GameBook” — tracking / analyzing and planning for the emergence of market voice.


00:12 — News and Show Review



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Apr 06, 2020
Hospitality Marketing Show 242
00:26:51

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #242 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; Tim Welsh of Phrasinginc.com 


00:20 — News and Show Review


CoHosts

Bob Gilbert

Cecil Staton

Chip Rogers

Tim Peter

Kat Mohammed

Stephanie Smith

Valyn Perini

Stuart Butler

Lily Mockerman

Robert Cole 

Edward StOnge

Gretta Brooks


The passing of the 2.2 trillion cares act by congress.



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Mar 27, 2020
Hospitality Marketing Show 241
00:24:22

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #241 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; https://fleeq.io/ 


00:09— Our Technique this week is; Taking advantage of talent while you still may have the access to them


00:12 — News and Show Review


CoHosts

Cecil Staton

Bob Gilbert

Edward StOnge

Robert Cole

Valyn Perini

Kat Mohmmed

Tim Peter

Lily Mockerman

Stephanie Smith

Amy Infante


Show Notes

00:01 — Open dialog with Bob and Cecil

00:30 — Airbnb urges U.S. government to alter rules for hosts during coronavirus crisis

00:45 — open discussion about the impact of the Covid—19

02:40 — show ends



Travel industry slashes ad spending in half amid coronavirus

    https://www.marketingdive.com/news/travel-industry-slashes-ad-spending-in-half-amid-coronavirus/574257/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!

Mar 21, 2020
Hospitality Marketing Show 240
00:25:21

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #240 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; Google / Facebook / Bing / Twitter


00:09— Our Technique this week is; Running a Hotel at a time of crisis by learning where and how to find business


00:12 — News and Show Review


Co-Hosts

Cecil Staton 

Bob Gilbert

Edward StOnge

Robert Cole

Kat Mohammed

Lily Mockerman

Dean Schmit

Amy Infante 


Show Notes

00:01 — Intro Discussion with Bob & Cecil

01:02 — Steps to tackle current issues at property level

01:22 — Amy discusses B2B concerns and keep a record of what you are doing for future use.

01:30 — Dean discusses the OTA issues on Metasearch

02:33 — Show Ends


Digital marketing in the age of coronavirus - what travel brands need to know

    https://www.phocuswire.com/coronavirus-covid-19-travel-digital-marketing-strategies



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Mar 15, 2020
Hospitality Marketing Show 239
00:27:23

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #239 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; https://geru.com/ 


00:09— Our Technique this week is; Budget Stress Testing & Market Scenario Modeling


00:12 — News and Show Review

CoHosts

Kat Mohammed

Tim Peter

Robert Cole


Show Notes

00:02 — Roberts review of diminished RevPar

00:07 — Does your property have a coronavirus strategy?

02:28 — Show ends



Three take-aways:

  1. In short, the US hotel industry occupancy percentage growth rate has dropped 50 basis points in each of the past two years.
  2. Average daily rate growth has also been cut in half since last year.
  3. Unfortunately that combination produces a pathetic 0.74% growth rate in revenue per available room.

Bottom line, the industry isn't growing, eliminating any cushion for any looming demand displacement.



So with global market volatility imitating a roller-coaster, group events and corporate travel under intense scrutiny, and new COVID-19 cases popping up across the nation...


Top Story

1. LIVE BLOG: Impact of coronavirus on the travel industry

    https://www.phocuswire.com/Coronavirus-impact-travel-industry

   [Ongoing Updates - a good link to save]


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Mar 07, 2020
Hospitality Marketing Show 238
00:21:09

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #238 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool for review this week is; Facebook Insights


00:09— Our Technique this week is; Using Facebook Insights (and others) to create personas of guests and filters for targeting ad campaigns


00:12 — News and Show Review

CoHosts

Robert Cole

Kat Mohammad


Show Notes

00:02 — Coronavirus impact on Hospitality

00:45 — Expedia cutting 3,000 jobs following ‘disappointing’ year

01:00 — Marriott Reports Q4 Results; Unable to Predict Coronavirus Impact

01:45 — The World’s 50 Most Beautiful Cities, Ranked by Travel Experts

02:05 — Clearview AI has billions of our photos. Its entire client list was just stolen

02:15 — Show Ends


Top Story

After CDC confirms the first US coronavirus case of 'unknown' origin, it sends out new testing guidelines


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Feb 29, 2020
Hospitality Marketing Show 237
00:29:47

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #237 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


0:01 — Our tool(s) for review this week is; https://quokka.io/


00:07— Our Technique this week is; 'Retargeting in all its forms without irritating our potential guest'


00:15 — News and Show Review


CoHosts

Stephanie Smith

Tim Peter

Robert Cole

Lily Mockerman

Dan Wacksman

Stuart Butler


Show Notes

00:02 — OYO watching the spiral?


Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.

    https://skift.com/2020/02/18/googles-customized-travel-search-features-receive-massive-traffic-in-the-u-s-new-skift-research/

What’s Next in Travel: Nature Treks, Trips to the Past and Conscious Dining

    https://news.airbnb.com/2020-travel-trends/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Feb 25, 2020
Hospitality Marketing Show 236
00:28:49

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #236 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;


00:01 — Our tool for review this week is three; www.lumen5.com https://invideo.io https://multimedia5.com 


00:08— Our Technique this week is "The use of Video Content"


00:13 — News and Show Review

Co Hosts

Edward StOnge

Lily Mockerman

Kat Mohammad

Robert Cole

Stuart Butler


Show Notes

00:02 — Travel insights: How people plan a trip from beginning to end — Q — what do we do to try and recapture cancelations?

00:33 — ADA friendly and the real value

00:36 — Today’s Traveler: Infinite Paths to Purchase

00:55 — Coronavirus effects color Hilton’s 2020 outlook

01:06 — Why Airbnb is suddenly struggling to make money — Airbnb has devoured London – and here’s the data that proves it

01:10 — Brand execs say consumers decide brand tipping point

01:41 — Expedia Stock Jumps on Strong Earnings and Cost-Cutting Plan. — Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’

01:56 — Forbes Travel Guide unveils 70 new five-star hotels after global expansion

02:00 — The FTC is about to crack down on influencers, big time. "This is illegal payola."

02:17 — Show Ends


Top Story

1. Travel insights: How people plan a trip from beginning to end

    https://www.thinkwithgoogle.com/marketing-resources/data-measurement/travel-data-and-insights/



    a. Today’s Traveler: Infinite Paths to Purchase

         https://www.bain.com/insights/todays-traveler-infinite-paths-to-purchase/


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Feb 15, 2020
Hospitality Marketing Show 235
00:28:08

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #235 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


00:01 — Our tool for review this week is https://userway.org/


00:07— Our Technique this week is ADA Compliance and how it benefits you bottom line


00:13 — News and Show Review


CoHosts

Robert Cole

Lily Mockerman


Show Notes

00:04 — Corona Virus update on stats

00:11 — The CIO challenge: Modern business needs a new kind of tech leader

00:25 — Do Dual-Branded Hotels Outperform Single-Branded Hotels?

00:38 — OUCH: Marriott Hotel Category Changes 2020

00:46 — Oracle Hospitality Takes Hotel and Vendor Gripes Seriously At Last

01:01 — Travel suppliers need to be thinking more about "second wallets”

01:15 — Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties

01:20 — How to Spot a Fake Influencer

01:30 — 12 Essential Steps to Creating a Robust Digital Strategy in 2020

01:50 — Avast’s Shutdown of Jumpshot Will Harm the Web and the World

01:55 —  The 10 Best All-Inclusive Resorts in the Caribbean 2020

01:57 — Man Uses Rodents to Scam Hotels Into Offering Free Stays

02:17 — Show Ends


Featured news item for the podcast


Travel suppliers need to be thinking more about "second wallets"

    https://www.phocuswire.com/Distribution/Enterprise-Ireland-complete-retailing/44229


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Feb 10, 2020
Hospitality Marketing Show 234
00:26:38

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #234 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


00:01 — Our tool for review this week is Airdna.com 


00:05— Our Technique this week is How to counter dynamic inventory in your market


00:14 — News and Show Review


CoHosts

Stephanie Smith

Kat Mohammad

Robert Cole


Show Notes

00:01 — HSMAI Marketing Conference Revie

00:15 — AAHOA conference

01:15 — Marriott signed record 815 hotel deals in 2019 / Hilton Opened More Than a Hotel a Day, Achieved 6.6 Percent Net Unit Growth, and Reached 6,110 Properties

01:54 — How to delete what Facebook knows about your life outside of Facebook


U.S. AirDNA STR Index: 2019 Year-End Report

   https://www.airdna.co/blog/us-airdna-str-index-2019-report

"All in all, the United States vacation rental market saw a 14.3-point slide in 2019 compared to a 2.48-point rise over the same period in 2018"



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Feb 01, 2020
Hospitality Marketing Show 233
00:25:01

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/


00:08— Our Technique this week is Monitoring and compset research


00:16 — News and Show Review

CoHosts

Edwards StOnge

Holly Zoba

Tammie

Stuart Butler

Lily Mockerman


Show Notes

00:03 — Soft recap of the HSMAI Marketing Strategy Conference


Google wades deeper into Expedia’s territory with new travel and cloud pact with Sabre

    https://www.geekwire.com/2020/google-wades-deeper-expedias-territory-new-travel-cloud-pact-sabre/

"Now with this deal, Google will be linked to a major technology provider for the travel industry. Sabre is one of three companies along with — Travelport and Amadeus — that control more than 95 percent of the market for global distribution systems, the primary tools used by travel agents for booking trips."



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jan 27, 2020
Hospitality Marketing Show 232
00:22:08

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #232 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


00:01 — Our tool for review this week is https://woorise.com/


00:06— Our Technique this week is Strategies in low demand times and no events


00:11 — News and Show Review


CoHosts

Stuart Butler

Edward StOnge

Robert Cole

Lily Mockerman



Show Notes

Cleaning up the accesses to all of you platforms— Lorens soapbox of the day

 Hotels stuck in a market where online travel agency rate issues still burn

 'Change can be hard': OYO CEO confirms layoffs

 Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space

 GOOGL's Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG / How to Achieve 50% Direct Sales for Your Hotel (or more …)

 Comfort Inn's 'Boardroom Suite' not what hotel guest expected: 'I walked into this…'

 18 Hotels Made Famous by Films


How to Achieve 50% Direct Sales for Your Hotel (or more …)

    https://www.xotels.com/en/marketing/how-to-achieve-50-direct-sales-for-your-hotel

Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jan 18, 2020
Hospitality Marketing Show 231
00:25:48

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #231 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


00:01 — Our tool for review this week is snov.io 


00:07— Our Technique this week is CRM Workflow


00:15 — News and Show Review


Live Show CoHosts

Alex Husner

Valyn Perini

Kat Mohammad

Edward StOnge

Robert Cole

Stephanie Smith

Dan Wacksman

Stuart Butler

Tim Peter



Podcasts and Travel Apps? Facebook Is Working on Those



What is TRevPAR and why is it important?

      https://str.com/data-insights-blog/what-is-trevpar



Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jan 12, 2020
Hospitality Marketing Show 230
00:22:38

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #230 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


Our tool for review this week is QuuPromote https://quuupromote.co/


Our Technique this week is Getting your content distributed using QuuPromote and others


News and Show Review


CoHosts

Stephanie Smith

Robert Cole

Tim Peter

Stuart Butler


Show Notes

00:03 - Hotel Revenue Management: Opportunities in a Dynamic and Challenging Landscape

00:30 - OTAs: The Most Pervasive Problems in the Online Travel Agency Model

00:45 - Bold and Outrageous Predictions for the Travel Industry in 2020

01:42 - Characters at Disney World Accuse Tourists of Inappropriate Touching


Hotel Revenue Management: Opportunities in a Dynamic and Challenging Landscape


    https://www.phocuswright.com/Free-Travel-Research/Hotel-Revenue-Management-Opportunities-in-a-Dynamic-and-Challenging-Landscape 


Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Jan 04, 2020
Hospitality Marketing Show 229
00:21:46

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #229 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started

Our tool for review this week is SocialHP

Our Technique this week is Team social posting with SocialHP

News and Show Review 

CoHosts

Kat Mohammad

Robert Cole

Lily Mockerman

Show Notes

00:01 - CCPA: Everything you need to know about California's new privacy law

00:15 - The past 100 years in hospitality

00:36 - Advancing the discussion of convergence

01:20 - team building and training that works

02:00 - Travis Kalanick’s next move is kitchens

02:22 - Show ends

 TOPICS - LIVE SHOW #229:

 Top Story

 CCPA: Everything you need to know about California's new privacy law

Remember — you can find us on Google play / apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Dec 28, 2019
Hospitality Marketing Show 228
00:16:15

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #228 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started


Our tool for review this week is Social Insider

Discover in-depth insights for any social media profile

Optimize the social media strategy

Optimize your clients social media strategy with advanced analytics and competitive benchmarking.

Win pitches

Win pitches and maximize the revenue per client by driving engagement, improving the content strategy, and creating automated reports with ease.

 Measure your clients’ profiles

With one dashboard you can measure the performance of your clients' profiles and organize them in projects.


See where you stand against top competitors

Make better decisions

Conduct competitive analysis in minutes across FacebookInstagramTwitterLinkedin, and YouTube.

Benchmark your channels

Understand why you’re on top, benchmark your channels against top competitors, influencers or the rest of the industry.

 Add context to your digital strategy

Create head-to-head social media comparisons to add context to your digital strategy.



Our Technique this week is how to map out your Compost on social platforms using SocialInsider

  1. Determian Who you are competing with in market socially.
  2. Find their account names on each platform they are on that you are competing for the same looks for. 
  3. Create a comps set folder and load all of them into that folder.
  4. Review each for things you would have done. List what you should have done and see how they faired.
  5. Apply lessons to you event calendar posting and re-flavor the messaging for next time.
  6. Look for;
  7. Platform of choice for what type of message
  8. Frequency
  9. Engagement (likes / shares / comments)
  10.  Type of posts got what level of engagement
  11. Timing of the post to what it was in reference too
  12. Variations of content associate to what persona's


News and Show Review

CoHosts

Kat Mohammad

Lily Mockerman

Robert Cole

Stuart Butler

Tim Peter

Edward StOnge



Show Notes

00:02 — ‘5-Star Promise’: Hotel industry pledge to improve worker safety gains momentum

00:16 — The Once and Future History of Distribution in 5 Parts

01:00 — Where Airbnb Goes, Hotels Will Follow

01:06 — Brand USA gets refunded and how does that look for other DMO’s






Remember — you can find us on Google play / apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Dec 24, 2019
Hospitality Marketing Podcast 227
00:21:21

THh latest in Tools, Techniques, News and live show recap for the Hospitality Industry in less than 30 minutes

00:02 — Our Tool for review is Awario www.awario.com

track all information

track influencers

build influencer list

Track sentiment

validate geo source of traffic.


00:05 — Our Technique for review is how Awario can help your marketing strategy

comp set tracking

trending content tracking

hire or solicit active influencers


00:09 — Our News features today are;


  1. How to get grounded travel bookings to take off again using dynamic content

https://econsultancy.com/how-to-get-grounded-travel-bookings-to-take-off-again-using-dynamic-content/


00:14 — Our Show Recap;

00:01 — Introductions and Bio of cohosts

00:06 — What is the funnel of acquisition and what roles do revenue Management / Marketing / Sales

00:24 — Who should be asked what questions and should the same question be asked in front of all disciplines 

01:45 — Speaking the truth to the other disciplines and trust what is being shared is the first step


02:11 — Show Ends



Remember — you can find us on Google play / apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 34 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 34 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

Dec 17, 2019
Hospitality Marketing Show 226
00:24:52

00:01 — Expedia Group Announces Executive Leadership Changes

00:02 — Online travel booking abandonment rates reach 90%

00:04— What Ever Happened to Real Hotel Marketing?

00:06— Gift Certificates are they a good Idea

00:08— Site development

00:10— Rent the Runway will bring vacation clothes straight to your hotel closet

00:12— what makes a good conference worth attending

00:14— Uninstall These Snooping AVG and Avast Browser Extensions

00:16— Uber releases safety report revealing 5,981 incidents of sexual assault

00:18 --Tool Review Findthatlead.com

00:20 -- Technique use -- custom audience builds from email lists generated from findthatlead

00:25 show ends

Dec 06, 2019
Hospitality Marketing Show 225
00:24:12


Tool Geru.com — 



A Funnel Simulator let's you quickly model & simulate the potential profit of any sales or marketing funnel or business idea BEFORE you create landing pages or buy traffic - which saves you time & money.

GERU, the world’s FIRST Funnel Simulator, takes the guesswork out of planning profit-optimized funnels & helps avoid costly marketing mistakes.... so you can grow your business as fast as possible.

Here’s How Using A “Simulator" Can Help You Avoid Costly Mistakes And Shortcut Your Way To Starting & Scaling A Successful Marketing Funnel…

 Plan Smarter: Save time & money

 Simulate before you build

 Discover your funnel's potential

 Model all your business ideas

 Avoid costly marketing mistakes

 Find optimization opportunities

 Simulate traffic before buying

 And much more



TOPICS - LIVE SHOW #225:

 

Top Story

 

  1. Consecutive RevPAR dips make it official: Upcycle over

http://hotelnewsnow.com/Articles/299222/Consecutive-RevPAR-dips-make-it-official-Upcycle-over

 

 

Brands & Product

 

  1. Marriott’s Mission: Make W Hotels Cool Again

https://skift.com/2019/11/25/marriotts-mission-make-w-hotels-cool-again/

 

  1. Selina Hotels Step Up Against WeWork in Latin America

https://skift.com/2019/11/29/selina-hotels-step-up-against-wework-in-latin-america/

 

  1. A Hotel That Lets You Be A Piece Of Living Art

https://www.forbes.com/sites/lesliewu/2019/11/25/a-hotel-that-lets-you-be-a-piece-of-living-art/#2d2cf654e57c

 

 

Intermediaries & Distribution

 

  1. Consumers want Amazon to be a travel booking site – what can hotels learn?

https://www.hospitalitynet.org/opinion/4089722.html

 

  1. Expedia Group: No Moat And Declining Margins - Sell

https://seekingalpha.com/article/4309312-expedia-group-moat-declining-margins-sell

 

  1. Online Travel Agency On the Beach Sees a Blessing and Curse From Thomas Cook’s Demise

https://skift.com/2019/11/27/online-travel-agency-on-the-beach-sees-a-blessing-and-curse-from-thomas-cooks-demise/

 

 

Marketing & Strategy

 

  1. Value-add, transparency key to making amenity fees work

http://hotelnewsnow.com/Articles/299202/Value-add-transparency-key-to-making-amenity-fees-work

 

  1. Beyoncé and Mariah Carey Helped Turn Airbnb Into a Luxury Brand

https://www.bloomberg.com/news/features/2019-11-25/beyonc-and-mariah-carey-helped-turn-airbnb-into-a-luxury-brand

 

  1. Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In

https://www.forbes.com/sites/gregpetro/2019/11/23/influencer-fatigue-paid-influencers-are-out-and-brand-communities-are-in/#771161822465

 

 

Tech & Finance

 

  1. Appier raises $80 million for AI that improves marketing decisions

https://venturebeat.com/2019/11/25/appier-raises-80-million-for-ai-that-improves-marketing-decisions/

 

  1. Dynamic email in Gmail launches on Android and iOS

https://venturebeat.com/2019/11/21/dynamic-email-in-gmail-launches-on-android-and-ios/

 

  1. Firefox will start blocking fingerprints by default

https://www.techspot.com/news/82945-firefox-start-blocking-fingerprints-default.html

 

 

Ruh-Roh

 

  1. Oyo’s Widening Losses and Other Financial Takeaways From Its Latest Filing

https://skift.com/2019/11/25/oyos-widening-losses-and-other-financial-takeaways/



Technique—

Marketing using airdna.com to lead revenue management strategy to suppress the impact of dynamic inventory during demand period based on lead times


Accurate compost evaluation via online comps to that of str report comp sets

Nov 30, 2019