I use this show to share what I am seeing while operating and growing businesses, and what I would actually do about it.

For most of its first hundred episodes, this show was interviews with other entrepreneurs about how they built their companies. Those conversations are all still here. From here on, most episodes are me going through decisions from inside the businesses I work in, including what we are testing, what worked, what did not and what I would do differently. Interviews may come back later.

The lens is DTC growth. That means a lot of paid media, creative, offers, conversion and retention. Every one of those decisions shows up somewhere else in the business, so contribution margin, inventory, forecasting and cash come up a lot too. A marketing decision can look great in the ad account and still hurt the business, and that is usually where the useful lessons are.

The show is still for entrepreneurs, marketers, operators and people interested in business growth. New episodes also run as videos on my YouTube channel.

If you are a founder, CEO, CMO or operator responsible for the decisions that affect a business's P&L, you can apply to join The Growth Boardroom, my private community on Skool, at https://www.skool.com/the-grow....