Ideas for Real Estate Podcast
By Heather Colby
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Category: Marketing
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Episodes: 163
Description
Each week, the “IDEAS for Real Estate” podcast for REALTORS reveals the latest marketing tips and ideas for success in real estate. Whether you consider yourself a marketing & tech newbie or are an experienced pro, host Heather Colby shares creative ideas for real estate agents & brokers. So, if you’ve ever found yourself wondering, “How do I stand out on social media? Do video? Develop my personal brand? Connect with more homebuyers or sellers? Generate leads online? Engage my sphere? Advertise in a genuine, modern way” then this is the show for you! As an award-winning marketer, thought leader, Heather answers all your top questions. Each episode is designed to help you easily implement new strategies and has online resources to further help you succeed. So, stay tuned for solid marketing strategy, actionable advice, and of course, creative ideas for real estate!
| Episode | Date |
|---|---|
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141. Autumn Assets: Planning Your Realtor Content Shoot for Fall Social
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Sep 13, 2023 |
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140: How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor
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Sep 06, 2023 |
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139. How Brokerages Can Empower Agents to Thrive in Today's Market with Dan Elzer
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Aug 23, 2023 |
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138. 3 Funnels to Create on Instagram: How to Use Automated DMs for Listings, Lead Gen & More
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Aug 16, 2023 |
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137. How To Avoid Wasting Money When Investing in Online Leads with Scott DeRuiter
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Aug 09, 2023 |
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136. LinkedIn for Real Estate Agents: Seizing Untapped Opportunities with Salina Yeung
|
Aug 02, 2023 |
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7 Reasons Why Your Real Estate Marketing Isn't Working - Encore
|
Jul 19, 2023 |
|
Do's & Dont’s of Social Media Marketing in the Summer - Encore
|
Jul 12, 2023 |
|
Branding for Real Estate Agents - Encore
|
Jul 05, 2023 |
|
Why Most Real Estate Websites Don’t Work - Encore
|
Jun 28, 2023 |
|
How to Inject Personality into Your Real Estate Marketing - Encore
|
Jun 21, 2023 |
|
The 5-Day Instagram Video Challenge for Realtors - Encore
|
Jun 14, 2023 |
|
7 Tips to Sharing Real Estate Market Stats & Trends - Encore
|
Jun 07, 2023 |
|
How to Decide if a Brokerage’s Marketing & Tech is Right for You - Encore
|
May 31, 2023 |
|
The Hidden Opportunities of Lifestyle Marketing for REALTORS - Encore
|
May 24, 2023 |
|
Your 7-Day Open House Strategy for Instagram - Encore
|
May 17, 2023 |
|
Realtor Newsletters: Engaging Your Sphere & Leads with Email - Encore
|
May 10, 2023 |
|
135. Under Construction: A Look Behind the Scenes of the Re-Launch of the Show!
|
May 03, 2023 |
|
134. Marketing Mini: The Easy Realtor Hack for Instagram Reels Using B-Roll
|
Apr 18, 2023 |
|
133. How to Pick a Real Estate Website Platform
|
Apr 13, 2023 |
|
132. Realtor Tech to Try: Mailchimp for Email Marketing
|
Apr 04, 2023 |
|
131. Planning a Week of Social Posts for Realtors
|
Mar 23, 2023 |
|
130. Marketing Mini: What's the Difference Between a Listing Presentation and a Listing Marketing Plan?
|
Mar 07, 2023 |
|
129. Five Inconsistency Traps in Your Real Estate Marketing
|
Feb 22, 2023 |
|
128. Marketing Mini: My Favorite Apps for Editing Reels & Videos
|
Feb 20, 2023 |
|
127. How to Confidently Articulate your Value as a Realtor
|
Feb 16, 2023 |
|
126. The Superpower of Showing Up in Your Realtor Marketing
|
Feb 13, 2023 |
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125. Marketing Mini: How Your Mindset Affects Your Marketing
|
Feb 08, 2023 |
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124. Marketing Mini: How I Film Videos in One Take
|
Jan 30, 2023 |
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123. What Realtors Should Include in Their Instagram Link-in-Bios
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Jan 25, 2023 |
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122. Marketing Mini: AI Writing for Realtors - Chat GPT, Canva Magic Write & More
|
Jan 23, 2023 |
|
121. The Free Weekly Marketing Action Plan for Consistency & Results
|
Jan 18, 2023 |
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120. Marketing Mini: How to Make Time for Your Marketing
|
Jan 16, 2023 |
|
119. Behind the Scenes of Planning for Business Growth
|
Jan 10, 2023 |
|
118. 3 Top Real Estate Marketing Lessons to Bring into the New Year
|
Dec 20, 2022 |
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117. Real Estate Marketing Trends for 2023 You Need to Try
|
Dec 13, 2022 |
|
116. How to Stop Wasting Time & Get More Out of a Realtor Marketing Training
|
Dec 06, 2022 |
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Replay: How to Repurpose Your Real Estate Marketing
|
Nov 29, 2022 |
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115. Real Estate Marketing To Be Thankful For!
|
Nov 22, 2022 |
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114. How Realtors Can Avoid Generic Holiday Posts on Social
|
Nov 15, 2022 |
|
113. Why You Need A Marketing Plan to Fuel Your Real Estate Business
|
Nov 08, 2022 |
|
112. Marketing Ideas for Realtors - a Special Episode with the Know Like Trust Podcast
|
Nov 01, 2022 |
|
111. Creating a Complete Holiday Marketing Plan for Realtors
|
Oct 25, 2022 |
|
110. Easily Repurposing Short-Form Video Content for Realtors
|
Oct 11, 2022 |
|
How to Help Florida with Hurricane Ian Efforts
|
Sep 30, 2022 |
|
109. The Real Estate Marketing Takeaways I Learned "Scooting" around Boston
|
Sep 20, 2022 |
|
108. A Realtor Success story on Instagram and TikTok with Christine Remler
|
Sep 06, 2022 |
|
107. How to Thrive in a Shifting Market with a Three-Part Marketing Plan - Part 2
|
Aug 23, 2022 |
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106. How to Thrive in a Shifting Market with a Three-Part Marketing Plan - Part 1
|
Aug 16, 2022 |
|
105. How Target Marketing Can Help You in Today's & Tomorrow's Real Estate Market
|
Aug 09, 2022 |
|
104. Instagram Only Wants Reels? Here's What Realtors Should Do
|
Aug 02, 2022 |
|
103. How Realtors Can Stand-Out & Generate Leads by Pinning Instagram Posts
|
Jul 26, 2022 |
|
Replay: Approachable SEO for Local Real Estate
|
Jul 19, 2022 |
|
Replay: How to Find & Engage Your Next Homebuyer or Seller on Instagram
|
Jul 12, 2022 |
|
102. What's Holding You Back From Success on Social as a Realtor?
|
Jun 28, 2022 |
|
101. Realtor Newsletters: Engaging Your Sphere & Leads with Email
|
Jun 21, 2022 |
|
100. How the Marketing Suite Empowers You
|
Jun 14, 2022 |
|
Webinar: How To Show Up On Social With A Content Strategy That Works
|
Jun 07, 2022 |
|
99. Your Mid-Year Real Estate Marketing Check-In
|
May 31, 2022 |
|
Replay: New Construction Marketing for Real Estate Agents
|
May 24, 2022 |
|
98. How to Leverage Modern Branding to Attract Your Dream Buyers or Sellers
|
May 10, 2022 |
|
97. The Power of Modern Geographic Farming for Realtors
|
May 03, 2022 |
|
96. 7 Reasons Why Your Real Estate Marketing Isn't Working
|
Apr 26, 2022 |
|
95. Building Trust Through Your Real Estate Marketing
|
Apr 19, 2022 |
|
94. Instagram Stories for Realtors: Ideas, Highlights, & Tips
|
Apr 12, 2022 |
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93. The 7 Step Instagram Plan for Realtors that Leads to Closings
|
Apr 05, 2022 |
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92. Why Impactful Realtor Branding is Customer Focused
|
Mar 29, 2022 |
|
91. How to Engage your Realtor Sphere with Social Media Marketing
|
Mar 22, 2022 |
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90. 3 Easy but Effective Instagram Reel Ideas for Realtors
|
Mar 15, 2022 |
|
89. Productivity Hack: Using Auto Transcriptions in Your Real Estate Marketing & Business
|
Mar 01, 2022 |
|
88. Replay: How to Market Yourself on Social as a New REALTOR
|
Feb 22, 2022 |
|
87. Working Through the Hard Parts of Life & Business
|
Feb 15, 2022 |
|
86. Do You Really Need a Real Estate Website?
|
Feb 08, 2022 |
|
85. Showing Up with Confidence as the Face of Your REALTOR Branding
|
Feb 01, 2022 |
|
84. Are You in Compliance with Real Estate Advertising Laws, Rules, & Guidelines?
|
Jan 25, 2022 |
|
83. Beyond Likes: What Metrics to Track on Instagram for Realtors
|
Jan 18, 2022 |
|
82. Taking Action on 2022's Best Real Estate Marketing Trends
|
Jan 11, 2022 |
|
81. The Best Investments I've Made In My Real Estate Marketing Business
|
Jan 04, 2022 |
|
80. 7 Ways to Keep the Momentum Going for Your Realtor Marketing Plan
|
Dec 28, 2021 |
|
79. What You Should Gift Yourself to Grow Your Real Estate Business
|
Dec 21, 2021 |
|
78. The 5 Biggest REALTOR Marketing Takeaways from 2021's Episodes
|
Dec 14, 2021 |
|
77. Thanksgiving Marketing Ideas for Realtors that Give Back
|
Nov 23, 2021 |
|
76. 10 Steps to Creating Your Realtor Marketing Plan - Replay
|
Nov 16, 2021 |
|
75. A Special Interview with My Commercial Agent Husband
|
Nov 09, 2021 |
|
74. How to Master Writing for Real Estate
|
Nov 04, 2021 |
|
73. 3 Top Real Estate Marketing Tools for Organization, Branding, and Social Media
|
Oct 26, 2021 |
|
72. Six Real Estate Content Ideas for the Holidays
|
Oct 19, 2021 |
|
71. My Journey to IG Unlocked for Real Estate
|
Oct 12, 2021 |
|
70. The Powerful Mindset Shift Successful Agents Adopt
|
Oct 08, 2021 |
|
69. The 3 Biggest Instagram Myths that Are Costing Realtors Business
|
Sep 28, 2021 |
|
68. Why Instagram Marketing is an Advantage for Modern REALTORS
|
Sep 21, 2021 |
|
67. How to Get Found on Instagram as a Local REALTOR
|
Sep 14, 2021 |
|
66. How to Decide if a Brokerage's Marketing & Tech is Right for You
|
Sep 07, 2021 |
|
65. The 5-Day Instagram Video Challenge for Realtors
|
Aug 31, 2021 |
|
64. Target Marketing for Realtors: How to Identify & Attract Your Dream Customer
|
Aug 24, 2021 |
|
63. Why Most Real Estate Websites Don't Work!
|
Aug 17, 2021 |
|
62. The Art of Storytelling for Real Estate Marketing & Branding
|
Aug 10, 2021 |
|
61. How to Use Evernote + The Full Focus Planner for Real Estate Success
|
Aug 03, 2021 |
|
60. Exciting News for Ideas for Real Estate Listeners
|
Jul 28, 2021 |
|
59. Social Media Marketing Myths for Realtors - Busted!
|
Jul 21, 2021 |
|
58. 7 Video Ideas for Realtor Branding on Instagram
|
Jul 14, 2021 |
|
57. Do's & Don'ts of Social Media Marketing in the Summer
|
Jul 07, 2021 |
|
56. How 16 Screws & a Drill Bit Changed My Marketing
|
Jun 29, 2021 |
|
55. How to Generate Real Estate Leads Through Quizzes
|
Jun 22, 2021 |
|
54. The Hidden Opportunities of Lifestyle Marketing for REALTORS
|
Jun 15, 2021 |
|
53. How to Inject Personality Into Your Marketing
|
Jun 08, 2021 |
|
52. Where to Find Creative Real Estate Content Ideas
|
May 31, 2021 |
|
51. The 10 Most Costly Email Marketing Mistakes for Realtors - Pt 2
|
May 25, 2021 |
|
Special Episode - A Personal Interview About My Crazy Hips
|
May 20, 2021 |
|
50. The 10 Most Costly Email Marketing Mistakes for Realtors - Pt 1
|
May 18, 2021 |
|
49. How Will the iOS 14.5 Update Impact Real Estate Marketing?
|
May 12, 2021 |
|
48. My Top Real Estate Marketing Templates & Guides
|
May 04, 2021 |
|
47. Instagram Reels for Real Estate Marketing
|
Apr 27, 2021 |
|
46. How to Turn Old Listing Photos Into New Social Posts
|
Apr 20, 2021 |
|
45. Your 7-Day Open House Strategy for Instagram
|
Apr 13, 2021 |
|
44. Social or Instagram Posts to Attract Sellers
|
Apr 07, 2021 |
|
43. New Construction Marketing for Real Estate Agents
|
Mar 30, 2021 |
|
42. Approachable SEO for Local Real Estate
|
Mar 23, 2021 |
|
41. Instagram Guides for Real Estate
|
Mar 16, 2021 |
|
40. Branding for Real Estate Agents (Pt 2)
|
Mar 09, 2021 |
|
39. Branding for Real Estate Agents (Pt 1)
|
Mar 02, 2021 |
|
38. 7 Modern Real Estate Marketing Strategies to Live By
|
Feb 23, 2021 |
|
Overcoming a personal challenge - "Life Update"
|
Oct 28, 2020 |
|
37. Using Instagram for Agent Branding
|
Oct 28, 2020 |
|
36. How to Market Yourself on Social as a New REALTOR
|
Sep 23, 2020 |
|
35. Attract More Attention On Social with FREE Photos
|
Sep 16, 2020 |
|
34. Should Your Real Estate Marketing Include Pinterest?
|
Sep 09, 2020 |
|
33. Attract & Engage More Customers Through "Marketing Expectations"
|
Aug 12, 2020 |
|
32. How “Perfect” Does Your Real Estate Marketing Need to Be?
|
Aug 05, 2020 |
|
31. 7 Tips to Sharing Real Estate Market Stats & Trends
|
Jul 29, 2020 |
|
EP 30. Is Your Personal Facebook Impacting Your Real Estate Business?
|
Jul 14, 2020 |
|
EP 29: A Busy REALTOR & New Mom’s Journey to Productivity
|
Jul 07, 2020 |
|
REPLAY: Overcoming the Fear of Video
|
Jun 30, 2020 |
|
Ep 28. How to Maximize Your Real Estate Marketing Efforts
|
Jun 23, 2020 |
|
27. How to Find & Engage Your Next Homebuyer or Seller on Instagram
|
Jun 16, 2020 |
|
26. Growing Your Personal Brand & Social Following with Branding Photos
|
Jun 09, 2020 |
|
Muted
|
Jun 02, 2020 |
|
25. Tik Tok for Real Estate? 5 Reasons to Give it a Try
|
May 26, 2020 |
|
24. How to Overcome the Real Estate Tech Overwhelm with Tavia Ritter
|
May 19, 2020 |
|
23. The Framework for a Successful Real Estate Video
|
May 12, 2020 |
|
22. The Key to More Leads & Engagement on Social
|
May 04, 2020 |
|
21. Ideas & Tips for Virtual Real Estate Events,
|
Apr 27, 2020 |
|
20: Three Easy Prompts When You Don't Know What to Say on Social
|
Apr 20, 2020 |
|
19: How to Be Comfortable & Confident Promoting Yourself
|
Apr 13, 2020 |
|
18. Three Essential Branding Ideas to Reconsider as a REALTOR
|
Apr 06, 2020 |
|
17. Real Estate Marketing from 6 Feet Apart
|
Mar 31, 2020 |
|
16. Ten Real Estate Marketing Tips to Do Right Now
|
Mar 23, 2020 |
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15. Get to the Point Already! 3 Rules for Real Estate Marketing
|
Mar 16, 2020 |
|
14. The 10 Elements of a Successful Real Estate Lead Capture
|
Mar 09, 2020 |
|
13. How to Easily Write an Instagram Bio for REALTORS
|
Mar 02, 2020 |
|
12. The Three Videos You Need to Do As a Realtor
|
Feb 24, 2020 |
|
11. Why Your Real Estate Marketing Isn't All About You
|
Feb 17, 2020 |
|
10. The Best Instagram Planning Tools for REALTORS
|
Feb 10, 2020 |
|
09. Three Reasons to Start a Real Estate Blog in 2020
|
Feb 03, 2020 |
|
08. Strategic Instagram Hashtags for Real Estate
|
Jan 27, 2020 |
|
07. What to Post on Social Media & Instagram for Real Estate Agents
|
Jan 20, 2020 |
|
06. Gaining a Following on Instagram & Social Media for REALTORS
|
Jan 13, 2020 |
|
05. How to Create a Real Estate Marketing Plan
|
Jan 06, 2020 |
|
04. Overcoming The Fear of Video For Real Estate Agents
|
Dec 30, 2019 |
|
03. How to Attract More Millennial Homebuyers
|
Dec 23, 2019 |
|
02. The Best Social Media Platform For Real Estate Agents?
|
Dec 20, 2019 |
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01. Kickoff Your 2020 Real Estate Marketing
|
Dec 19, 2019 |
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00. Trailer - Welcome to Ideas for Real Estate
|
Dec 18, 2019 |