B2B Craftworks

By B2B Writing Institute

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Category: Marketing

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Subscribers: 2
Reviews: 0
Episodes: 55

Description

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.

Episode Date
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
Mar 20, 2024
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
Mar 05, 2024
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
Feb 12, 2024
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
Feb 01, 2024
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Jan 26, 2024
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
Jan 11, 2024
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Aug 01, 2023
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
Jul 25, 2023
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
Jul 18, 2023
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
Jul 10, 2023
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
Mar 21, 2023
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
Jan 27, 2023
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
Jan 23, 2023
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
Dec 13, 2022
A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]
Nov 04, 2022
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
Oct 27, 2022
A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]
Oct 08, 2022
No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]
Sep 30, 2022
"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]
Sep 22, 2022
How to write faster
Sep 19, 2022
The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]
Sep 05, 2022
The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]
Aug 29, 2022
"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]
Aug 10, 2022
A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]
Aug 08, 2022
Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]
Aug 02, 2022
My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]
Jul 22, 2022
Freelancing With Small Kids Underfoot [Special Q&A]
Jul 15, 2022
Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]
Jul 08, 2022
Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]
Jun 24, 2022
The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]
Jun 10, 2022
My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]
May 27, 2022
Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]
May 20, 2022
How to Connect With B2B Writing (With Kristen LaFrance)
May 18, 2022
Welcome Back to B2B Craftworks! The 2022 Update
May 13, 2022
Power in Cold Pitching With Bree Weber
May 04, 2021
Power in Diving In With Emma Siemasko
Feb 24, 2021
Power in Academia with Chris Collins
Jan 21, 2021
Power in Empathy with Chris Gillespie
Jan 04, 2021
Power in Employment Status with Jesse Butts
Oct 06, 2020
Power in B2B Writing: Back From Impromptu Hiatus
Sep 28, 2020
Power in Sales with Christine Gomolka
Jul 15, 2020
Power in Case Studies with Joel Klettke
Jul 01, 2020
Season 2 Trailer: Exploring Power in B2B Writing
Jun 18, 2020
How to Humanize a Stuffy B2B Product Email Sequence
May 26, 2020
Turning Full-Time Experience It Into a Writing Niche
May 11, 2020
How to Not Be Just Another Generic Writer
Apr 30, 2020
Quick Thoughts on a Secret Source of Confidence for B2B Writers.
Apr 23, 2020
Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time
Apr 13, 2020
How to Build Relationships So Good Brands Send You Presents
Apr 06, 2020
How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
Mar 30, 2020
Quick Thoughts on Feeling Frozen
Mar 18, 2020
What Are You Supposed to Do With a Company’s “Brand Voice”?
Mar 09, 2020
Quick Thoughts on Stress and Money in B2B Writing
Feb 27, 2020
Could You Write a B2B Research Project? A Branded Original Research Primer
Jan 18, 2020
B2B Writing Institute: The Origin Story
Jan 01, 2020