On Strategy Showcase
By Fergus O’Carroll
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Category: Marketing
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Subscribers: 22
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Episodes: 186
Description
Where marketers tell the stories behind the strategies that led to amazing campaigns.
| Episode | Date |
|---|---|
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CFO/CMO Series Ep#2 La-Z-Boy
|
Apr 28, 2024 |
|
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
|
Apr 23, 2024 |
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Uber Eats and the evolution of the brand
|
Apr 20, 2024 |
|
CFO/CMO Series Ep#1 Heineken
|
Apr 14, 2024 |
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Ep#3 Start-Ups, Scale-Ups and Grown-Ups
|
Apr 07, 2024 |
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"He Gets Us" is one of the most provocative campaigns in decades
|
Mar 31, 2024 |
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YETI's "Gear Built for the Wild" with CMO, Paulie Dery
|
Mar 24, 2024 |
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Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle
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Mar 17, 2024 |
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From knowledge to understanding with Prof. Gina Fong of Northwestern
|
Mar 10, 2024 |
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Ep#2 Start-Ups, Scale-Ups and Grown-Ups
|
Mar 03, 2024 |
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The Streaming Landscape in 2024 and beyond
|
Feb 26, 2024 |
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Ep#1 Start-Ups, Scale-Ups and Grown-Ups
|
Feb 20, 2024 |
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How MINI's strength created a challenge
|
Feb 03, 2024 |
|
The Consequences of Change with Ed Cotton and Steve Walls
|
Jan 28, 2024 |
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Ep#3 Connections Role in Effectiveness
|
Jan 22, 2024 |
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The story behind Tubi and Mischief’s "Find Your Rabbit Hole"
|
Jan 15, 2024 |
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Ep#2 Connections Role in Effectiveness
|
Jan 08, 2024 |
|
Mark Ritson's Top 10 Marketing Moments of 2023
|
Dec 22, 2023 |
|
Ep#1 Connections Role in Effectiveness
|
Dec 17, 2023 |
|
How delivery-on-demand can be about more than convenience
|
Dec 10, 2023 |
|
A look back on Snickers' strategy with the team that shaped it
|
Dec 02, 2023 |
|
Mark Ritson talks about his controversial column in Marketing Week
|
Nov 18, 2023 |
|
The story behind the evolution of a clinical brand
|
Nov 11, 2023 |
|
Ep#3 Future-Proofing Your Strategy Department
|
Nov 04, 2023 |
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The story behind Discover's "Especially for Everyone"
|
Oct 28, 2023 |
|
Ep#2 Future-Proofing Your Strategy Department
|
Oct 22, 2023 |
|
The stories behind Bailey's, Ciroc and Tanqueray from the man who created them
|
Oct 13, 2023 |
|
Ep#1 Future-Proofing Your Strategy Department
|
Oct 08, 2023 |
|
How Heinz reversed its decline by leveraging product truths in amazing ways
|
Oct 02, 2023 |
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Chipotle's "Food with Integrity" platform and its 33 million person database
|
Sep 23, 2023 |
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How Midol, a period relief product, is fighting the normalization of discomfort
|
Sep 15, 2023 |
|
The inside story behind McDonald's global "As Featured In" campaign from W+K
|
Aug 25, 2023 |
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We talk misleading metrics with Mike Menkes of Analytic Partners, NY
|
Aug 19, 2023 |
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How Kobo is challenging Amazon in the e-reader space
|
Aug 12, 2023 |
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The story behind Domino's Pizza's digital innovation strategy
|
Aug 06, 2023 |
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How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
|
Jul 29, 2023 |
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How Ogilvy's "bystander" strategy impacts violence against women
|
Jul 18, 2023 |
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Nonfiction Research aren't for everyone, but they should be
|
Jul 08, 2023 |
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The story behind Truth’s Grand Effie winning anti-vaping campaign
|
Jul 01, 2023 |
|
Turning the behavioral sciences inward to address our industry's cultural disconnects
|
Jun 26, 2023 |
|
Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands
|
Jun 18, 2023 |
|
Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi
|
Jun 11, 2023 |
|
Helen Edwards on why tomorrow's growth will come from the fringes
|
Jun 04, 2023 |
|
Pabst Blue Ribbon (PBR) beer and the limits of hipster culture
|
May 28, 2023 |
|
Living outside the bubble with The Northern Planner, Andrew Hovells
|
May 20, 2023 |
|
The story behind Hanes' Make Yourself Comfortable platform
|
May 14, 2023 |
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Steven Lacey on the dangers of fishbowl thinking
|
May 09, 2023 |
|
Partners Life. How embracing a taboo inspired a winning strategy
|
Apr 24, 2023 |
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Tourism Australia's campaign is a lesson in distinctive brand assets
|
Apr 16, 2023 |
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Blackstone. Why top CSOs are moving to the investment firm
|
Apr 08, 2023 |
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Rob Campbell, Paula Bloodworth and Martin Weigel interview me
|
Apr 03, 2023 |
|
United Airlines campaign to attract younger travelers
|
Mar 25, 2023 |
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Expedia’s shift from travel to the traveler
|
Mar 11, 2023 |
|
Icelandic Tourism's enhanced reality "without silly headsets”
|
Mar 04, 2023 |
|
A strategist talks with Byron Sharp
|
Feb 25, 2023 |
|
The three key takeaways from our Planning for Effectiveness series
|
Feb 18, 2023 |
|
W+K’s Marcus Collins on culture's influence on what and why we buy
|
Feb 12, 2023 |
|
Finish Detergent on social responsibility done right
|
Feb 05, 2023 |
|
Why McD's "Raise your Arches" set the industry ablaze and where the idea came from
|
Jan 29, 2023 |
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How Folgers coffee is repositioning the brand
|
Jan 22, 2023 |
|
How Shake Shack's strategy elevated "quality" beyond the obvious
|
Jan 14, 2023 |
|
Why Edelman thinks "Trust" should be the ultimate metric
|
Jan 08, 2023 |
|
Mark Ritson's Top 10 Marketing Moments of 2022
|
Dec 24, 2022 |
|
The iconic John Lewis Christmas ads and the brand strategy that inspired them
|
Dec 17, 2022 |
|
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
|
Dec 13, 2022 |
|
Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman
|
Dec 07, 2022 |
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Ep#4 Planning for Effective Outcomes: Writing Creative Briefs with Julian Cole
|
Nov 28, 2022 |
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The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt
|
Nov 15, 2022 |
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Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies
|
Nov 08, 2022 |
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Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett
|
Nov 01, 2022 |
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Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson
|
Oct 26, 2022 |
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How Johnnie Walker's "Keep Walking" has been reinvented
|
Oct 18, 2022 |
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Introduction to our “Planning for Effective Outcomes" series
|
Oct 11, 2022 |
|
Dan Wieden dies at 77
|
Oct 03, 2022 |
|
Classics Episode: 1960's VW "Think Small" campaign from DDB
|
Sep 28, 2022 |
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Liquid Death: the water brand that thinks like a beer
|
Sep 20, 2022 |
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James Hurman on start-ups/VCs and their dangerous skepticism of brand
|
Sep 14, 2022 |
|
Classics Episode: 2000's Citibank "Live Richly"
|
Aug 23, 2022 |
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Classics Episode: 1962's AVIS "We Try Harder"
|
Aug 17, 2022 |
|
7-Eleven on rebuilding when the idea of convenience has changed
|
Aug 10, 2022 |
|
Uncle Ben’s masterclass in renaming and D&I strategy “We're all Original Recipes”
|
Aug 03, 2022 |
|
How to turn a brand perceived as cheap into one considered awesome
|
Jul 27, 2022 |
|
Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”
|
Jul 22, 2022 |
|
The New York Times' Truth Campaign with Droga5, New York
|
Jul 12, 2022 |
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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin
|
Jul 06, 2022 |
|
Punching back at the NRA with Sacha Baron Cohen and Leo Burnett, Chicago
|
Jun 28, 2022 |
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How Michelob Ultra's "Social Athlete" strategy reframed the lite beer category
|
Jun 23, 2022 |
|
VW with Mary Bakarich, Group Strategy Director, Johannes Leonardo, NY
|
Jun 17, 2022 |
|
Marmite's tagline "you'll either love it or hate it" led this brilliant strategy and sales turnaround
|
Jun 08, 2022 |
|
Amazon Prime Video's "Great shows stay with you" strategy from Droga5 London
|
Jun 02, 2022 |
|
The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO
|
May 25, 2022 |
|
The inspiration behind "Life insurance so good they're gonna want you dead"
|
May 17, 2022 |
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How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand
|
May 11, 2022 |
|
Ian Leslie makes a compelling case for harnessing biased thinking in strategy
|
May 01, 2022 |
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Orlando Wood (author of Lemon) on why creative work has been losing its effectiveness
|
Apr 20, 2022 |
|
How the hilarious "We do things Proper" moved Yorkshire Tea from fifth to first
|
Apr 12, 2022 |
|
Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman
|
Apr 06, 2022 |
|
W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
|
Mar 15, 2022 |
|
How McDonald's NZ restaged an iconic song to support national unity
|
Mar 03, 2022 |
|
The story of "What happens in Vegas, stays in Vegas" and why it's changing
|
Feb 25, 2022 |
|
Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
|
Feb 21, 2022 |
|
The "Bless Your F**king Cooch" social moment that went viral for Mischief & EOS
|
Feb 16, 2022 |
|
Aldi Supermarkets and the art of reframing a negative
|
Feb 10, 2022 |
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Why Bumble encourages women to fall in love with the journey, not just the destination
|
Feb 04, 2022 |
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Why DB Export Gold may be the most romantic beer in the world
|
Feb 01, 2022 |
|
Persil laundry detergent’s "Dirt is Good" brand platform
|
Jan 26, 2022 |
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The Michelin star PR strategy that put KFC Australia back on the map for quality
|
Jan 21, 2022 |
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TBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman
|
Jan 19, 2022 |
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The story behind Home Center’s decision to stand with single mothers
|
Jan 13, 2022 |
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How "The Dance" reversed Speight’s Beer's 36% sales decline
|
Jan 09, 2022 |
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Author and Harvard Professor Douglas Holt on using cultural strategy to disrupt markets
|
Jan 05, 2022 |
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Mark Ritson on his Top 10 Marketing Moments of 2021
|
Dec 27, 2021 |
|
How Velveeta sidestepped the cheese wars to create a space in pop culture, with Matt Carpenter of Kraft Heinz and Jonathan Deves of Johannes Leonardo
|
Dec 16, 2021 |
|
The brilliant #Wethe15 initiative and the decision to show disabled persons as they are - wonderfully ordinary
|
Dec 08, 2021 |
|
How Cadbury's "there's a glass and a half in everyone" rebuilt the brand
|
Nov 25, 2021 |
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Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch
|
Nov 17, 2021 |
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The KitchenAid campaign that shines a light on sexism in professional kitchens, with Stephanie Kelly of Digitas, Chicago
|
Nov 11, 2021 |
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The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke
|
Oct 31, 2021 |
|
Temptations' Halloween campaign suggests giving your cat an alternative to eating you, with Jack Spicer of Adam&EveDDB
|
Oct 21, 2021 |
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Lurpak's strategic pivot with Rory Foster of W+K, London
|
Oct 12, 2021 |
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Out of Google Labs, Apple and W+K comes Arts & Letters. A look inside with Andy Grayson, Head of Strategy
|
Oct 07, 2021 |
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The Cannes Lion winning "Connected Island" with Aoife Murphy and Kris Clarkin of Boys+Girls, Dublin, Ireland
|
Aug 26, 2021 |
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KFC on the importance of "radical honesty," with Neasa McGuinness of Mother and Jack Hinchliffe of KFC
|
Aug 12, 2021 |
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Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
|
Aug 04, 2021 |
|
What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals
|
Jul 15, 2021 |
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Is Accenture Interactive's CEO, Brian Whipple building the agency we've always promised, and on a global scale?
|
Jul 09, 2021 |
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Repositioning the AXE brand with Caroline Gregory, Global Brand Director at Unilever and Elizabeth Paul, CSO, The Martin Agency
|
Jun 29, 2021 |
|
FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they make us discover our own biases
|
Jun 17, 2021 |
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The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
|
Jun 09, 2021 |
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Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness
|
May 24, 2021 |
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Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
|
May 07, 2021 |
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Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza
|
Apr 30, 2021 |
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Paul Feldwick on his new book and why our industry has lost its desire to make work that works
|
Apr 15, 2021 |
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Andy Nairn of Lucky Generals on their Amazon Alexa work and his new book "Go Luck Yourself"
|
Apr 15, 2021 |
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Tango soda's "Sticky Moments" campaign with Ray Patterson of Britvic and Rachel Walker of VCCP
|
Apr 09, 2021 |
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Julian Cole on what to expect from the Planning Dirty Academy
|
Apr 04, 2021 |
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Accenture's "Let there be change" campaign with CMO Amy Fuller
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Mar 27, 2021 |
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The Oatly brand and the spot they cleverly knew others would hate
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Mar 21, 2021 |
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Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi
|
Mar 06, 2021 |
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Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
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Feb 26, 2021 |
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Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco
|
Feb 18, 2021 |
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How W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of Wieden
|
Feb 12, 2021 |
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How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
|
Feb 03, 2021 |
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Thinx MENstruation campaign with Siobhan Lonergan
|
Jan 28, 2021 |
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Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London
|
Jan 22, 2021 |
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B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London
|
Jan 16, 2021 |
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Faris Yakob and the structural dynamics of marketing
|
Jan 09, 2021 |
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Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam
|
Jan 04, 2021 |
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Samsung Mobile with Ed Tse, CSO at Publicis OPTS, New York
|
Dec 10, 2020 |
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Waze with Joey Camire of Sylvain Labs, NYC
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Dec 03, 2020 |
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Kia Telluride's launch with CSO Laura Forman of David & Goliath, LA
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Dec 03, 2020 |
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Britain's National Health Service (NHS) with Jo Arden while CSO at Mullen Lowe, London
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Dec 03, 2020 |
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OKCupid's return with Wieden + Kennedy's Brian Ritter
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Dec 03, 2020 |
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Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg
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Dec 03, 2020 |
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Modelo Beer with Piper Dolan of Ogilvy, Chicago
|
Nov 20, 2020 |
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Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London
|
Nov 20, 2020 |
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Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020
|
Nov 16, 2020 |
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FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London
|
Nov 10, 2020 |
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CALM's Project 84 with Will Grundy of Adam & Eve DDB, London
|
Nov 10, 2020 |
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New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York
|
Nov 10, 2020 |
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Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R
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Nov 10, 2020 |
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Headhunter Stuart Parkin offers tips for planners looking for what’s next
|
Nov 03, 2020 |
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Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO
|
Oct 27, 2020 |
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Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director
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Oct 23, 2020 |
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The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX
|
Oct 20, 2020 |
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Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain
|
Oct 18, 2020 |
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New Zealand Tourism with Rory Gallery of the Special Group
|
Oct 08, 2020 |
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Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny
|
Oct 07, 2020 |
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Brixton Finishing School graduate, Niamh Paul
|
Sep 27, 2020 |
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Durex Condoms with Chantelle Begley of Havas, London
|
Sep 17, 2020 |
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Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY
|
Sep 17, 2020 |
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Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve.
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Sep 14, 2020 |
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Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland
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May 16, 2020 |
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Freelancers Needed. Brand Federation with Matt Williams
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May 07, 2020 |
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Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London
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Mar 18, 2020 |
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Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect.
|
Mar 06, 2020 |
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KFC with Wieden+Kennedy's Britton Taylor.
|
Feb 24, 2020 |
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Tourism Australia with Droga5's Will Davie
|
Feb 21, 2020 |
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Orange Theory Fitness with Nigel Carr
|
Feb 15, 2020 |
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ITV rebrand with Lucy Jameson of Uncommon London
|
Feb 09, 2020 |
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Audi with Ben Shaw of BBH London
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Feb 01, 2020 |
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LUVs Diapers with Tiffany Graeff (the planner's perspective)
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Jan 21, 2020 |
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Burger King with Jon Carlaw
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Jan 15, 2020 |
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LUVs with Mason Hedgecoth (the creative's perspective)
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Jan 10, 2020 |
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John Lewis Insurance - Tom Sussman
|
Jan 03, 2020 |
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Beats by Dre with Simon Wassef
|
Jan 03, 2020 |