The Marketing Podcast - Digital Marketing tips and insights

By Augustine Kiama

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.


Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 6
Reviews: 0
Episodes: 267

Description

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.


Episode Date
#280: 3 Things to Nail Down in your Marketing Strategy!
Jan 26, 2024
#279: Why Advertising isn't working for your Business
Nov 27, 2023
#278: How to make Facebook Ads work for your Business
Nov 15, 2023
#277: Improve Your Black Friday Sales with these 5 tips
Nov 13, 2023
#276: Cracking the Code: Building a Winning Google Ads Campaign
Nov 03, 2023
EP 275 : How to Set Winning Facebook and Google Ads Budgets
Sep 25, 2023
EP 274: How we generate 10+ new businesses for our Cargo client weekly
May 03, 2023
EP 273: AI Revolutionizing Advertising: Insights from an Expert
Mar 06, 2023
EP 272: Should you Adapt AI in your agency or in-house?
Jan 30, 2023
EP 271 : What to expect in 2023
Jan 01, 2023
EP 270 : Marketing from Scratch in 2023
Nov 30, 2022
EP 269 : Why UX is key for Marketing in 2023
Nov 23, 2022
EP 268 : State of Organic Reach in 2022/2023 | SMM
Nov 15, 2022
EP 267 : How to handle SEO Attacks & Slow Indexing | Search Central
Nov 09, 2022
EP 266 : Marketing in 2023 | What you need to know !
Nov 04, 2022
EP 265 : Why your Google Ads Campaign isn't working | PPC Series
Oct 24, 2022
EP 264 : How to Grow your Podcast & avoid "Podfade"
Oct 15, 2022
EP 263 : Achieving Tagging Excellence | Google Ads
Oct 04, 2022
EP 262 : How to Rank your Search Ads #1 on Google | Google Ads
Oct 03, 2022
EP 261 : Google Site Indexing in a Nutshell | Search Central
Sep 30, 2022
EP 260 : Lessons from 35040 hours of Marketing & Advertising
Sep 24, 2022
EP 259 : What you need to know about podcasting | Podcasting 101
Sep 19, 2022
EP 258 : Why Red Bull is a Marketing Genius | Guerilla Marketing
Sep 12, 2022
EP 257 : How to improve your SEO in one simple step.
Sep 09, 2022
EP 256 : Google Releases Pros & Cons Structured Data | SEO
Aug 24, 2022
EP 255 : SEO Content Strategy for Q4 & 2023
Aug 23, 2022
EP 254 : Google releases Helpful Content Update | Search Central
Aug 20, 2022
EP 253 : Nifty Marketing Growth Tactic | Leveraging Audience
Aug 17, 2022
EP 252 : Marketing Tactics for new Businesses
Aug 16, 2022
EP 251 : Simple way to 3x your Lead Gen with Inbound
Aug 08, 2022
EP 250 : Impression metrics & Search Term Report | Google Ads
Jul 22, 2022
EP 249 : Search Console Video Index Report | Google
Jul 12, 2022
EP 248 : Critical Google Ads mistakes to avoid !
Jul 05, 2022
Ep 247 : Scaling Bottom of the Funnel Campaigns with Inbound
Jun 28, 2022
EP 246 : Why 90% of Dropshippers failed & what you can do !
Jun 20, 2022
EP 245 : How to future-proof your online store ( eCommerce )
Jun 17, 2022
EP 244 : How to improve eCommerce conversions on Google Ads
Jun 15, 2022
EP 243 : Marketing on a Budget ? 7 tools to consider !
Jun 07, 2022
EP 242 : How not to waste your Ad budget | PPC Series
May 24, 2022
EP 241 : What you need to know about Performance Max Campaign
May 03, 2022
EP 240 : How to improve your Paid Search Performance
Apr 11, 2022
EP 239 : Keyword Research for your Inbound Marketing
Apr 04, 2022
EP 238 : Discover by Google. Is it relevant for SEO ?
Feb 07, 2022
Ep 237 : Is SEO still relevant in 2022 ?
Jan 13, 2022
EP 236 : 4 PPC tools you need to know about
Jan 11, 2022
EP 235 : 5 ways to improve Ad Rank & Lower Actual CPC
Jan 10, 2022
EP 234 : Hack your first 10,000 Downloads | Podcasting Series
Jan 06, 2022
EP 233 : Explaining Canonical URLs & Duplicate Pages | SEO Series
Jan 05, 2022
EP 232 : 5 ways to monetize your Podcast in 2022
Jan 04, 2022
EP 231 : How to start a Podcast in 2022
Jan 03, 2022
EP 230 : How Marketing in 2022 is different.
Dec 30, 2021
EP 229 : Is META a result of IDFA Changes ?
Dec 27, 2021
EP 228 : How to build a Newsletter list in 2022 | Step by Step
Dec 21, 2021
EP 227 : Ebbs and Flows of a Legal Tech Startup | Jeremy Bormann
Dec 18, 2021
EP 226 : How we use Hubspot at Sava Digital | Inbound Marketing
Dec 14, 2021
EP 225 : Why Mr.Beast is a Marketing Genius | Squid Game Analysed
Dec 04, 2021
EP 224 : How to price PPC Campaigns | Agency Life Series
Nov 30, 2021
EP 222 : Google Search Algorithm Update 2022 | SEO Series
Nov 23, 2021
EP 221 : How White-labeling works | Agency Life Series
Nov 17, 2021
EP 220 : Setting up a Top of The Funnel PPC Campaign
Oct 18, 2021
EP 219 : How to draft RFPs | Agency Life Series
Oct 18, 2021
EP 218 : Organic Lead generation for SMEs | Inbound
Oct 08, 2021
EP 217 : PPC Activation | How to set up for a good ROAS
Sep 30, 2021
EP 216 : Growth Hacking your Agency | What you should know
Sep 16, 2021
EP 215 : Reviewing Open AI Codex | AI in Marketing
Sep 16, 2021
EP 214 : Open AI Codex | Are developers in trouble ?
Sep 08, 2021
EP 213 : Funding your Marketing Agency | Agency Life Series
Sep 02, 2021
EP 212 : Content Sprouting for Podcasts | Podcasting 101
Aug 25, 2021
EP 211 : How important are Core Web Vitals for SEO ? | SEO series
Aug 12, 2021
EP 210 : What is Responsive Web Design & how it affects SEO
Aug 06, 2021
EP 209 : How to start a Digital Agency | Agency Life Series
Jul 25, 2021
EP 208 : Was Clubhouse just a fad ? | App review
Jul 23, 2021
EP 207 : Term Frequency * Inverse Document Frequency ( TF*IDF ) | Content SEO
Jul 13, 2021
EP 206 : How efficient is AI in Content Marketing ?
Jul 10, 2021
EP 205 : Is Nitropack.io a Black Hat Technique ? | SEO Explained
Jun 30, 2021
EP 204 : Reviewing OpenAI | Martech
Jun 22, 2021
EP 203 : Developing a Growth-Driven Website Design
Jun 16, 2021
EP 202 : Is Clubhouse scalable ?
Jun 14, 2021
EP 201 : How to speed up your wordpress website | SEO
Jun 01, 2021
EP 200 : Catching Up with Just For The Flow Podcast
Apr 30, 2021
EP 199 : Will AI & NLP replace Content Marketers ?
Apr 29, 2021
EP 198 : John Mueller says "Deadline Extended" | SEO Updates
Apr 28, 2021
EP 197 : Content Sprouting Explained
Apr 27, 2021
EP 196 : Smart Bidding Explained | Google Ads
Apr 26, 2021
EP 195 : What is the future of SEO ?
Apr 22, 2021
EP 194 : How does Web Design affect your Bottom Line ?
Apr 21, 2021
EP 193 : Facebook Hotline & Other Audio Products
Apr 20, 2021
EP 192 : 4 ways to automate your Podcasting Workflow | Podcasting 101
Apr 19, 2021
EP 191 : What makes up a good Lead Magnet ?
Apr 15, 2021
EP 190 : How many Marketing Emails should you send in a week ?
Apr 14, 2021
EP 189 : How CDNs affect your ranking on SERP
Apr 13, 2021
EP 188 : 4 Benefits of Writing Great Show Notes | Podcasting 101
Apr 09, 2021
EP 187 : Ranking your Landing Page on Google Page One
Apr 08, 2021
EP 186 : Boosting Ads vs Using Ads Manager | Facebook Ads
Apr 07, 2021
EP 185 : Clubhouse Payments & emerging social audio apps
Apr 06, 2021
EP 184 : How I get 8,000 Monthly Organic Traffic | SEO
Apr 01, 2021
EP 183 : Content Marketing is not Content Advertising
Mar 31, 2021
EP 182 : Marketmuse vs GPT-3 | Natural Language Processing
Mar 30, 2021
EP 181 : How to optimize your website for Voice Search | SEO
Mar 29, 2021
EP 180 : How to improve listener retention | Podcasting 101
Mar 26, 2021
EP 179 : 5 tools that will increase your organic traffic
Mar 24, 2021
EP 178 : What are Canonical URLs and how to avoid duplicate content issues
Mar 23, 2021
EP 177 : The Skyscraper Technique by Brian Dean | Content Marketing
Mar 22, 2021
EP 176 : Understanding the Flywheel Methodology | Inbound Marketing
Mar 19, 2021
EP 175 : How Sitemaps affect your SEO
Mar 17, 2021
EP 174 : Understanding Site Audits | SEO
Mar 16, 2021
EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO
Mar 15, 2021
EP 172 : How "Process Over Outcome" changed my perspective
Mar 12, 2021
EP 171 : How to boost your Page Speed | Core Web vitals
Mar 11, 2021
EP 170 : Is SSL a Ranking Factor on Google SERP ?
Mar 10, 2021
EP 169 : Creative Ways to Network in 2021
Mar 09, 2021
EP 167 : Scaling your Business with Audio Content | Podcasting 101
Mar 05, 2021
EP 166 : Should you run SEM and SEO campaigns at the same time ?
Mar 04, 2021
EP 165 : When should you do a 301 vs 302 redirect ?
Mar 03, 2021
EP 164 : Is Wordpress better than other CMS ?
Mar 02, 2021
EP 163 : What is Podfest ? | Podcasting 101
Feb 26, 2021
EP 162 : 3 Nifty tactics to improve decayed Content | Content Marketing
Feb 25, 2021
EP 161 : Podcast Growth Hacking with SEO | Podcasting 101
Feb 24, 2021
EP 160 : What are Breadcrumbs & How they impact your Site's ranking
Feb 23, 2021
EP 159 : How to do a quick Site Audit | SEO
Feb 22, 2021
EP 158 : Google SEO best practices | On-Page SEO
Feb 19, 2021
EP 157 : What does Robot.TXT file do ?
Feb 18, 2021
EP 156 : SEO Checklist for 2021
Feb 17, 2021
EP 154 : What to do when your organic traffic declines
Feb 15, 2021
EP 153 : Why I'm writing a Marketing Book & Co-hosting a 2nd Podcast
Feb 13, 2021
EP 152 : How to improve your website CTR
Feb 12, 2021
EP 151 : How to learn Digital Marketing
Feb 11, 2021
EP 150 : 5 lessons I have learnt after 150 episodes | Podcasting 101
Feb 10, 2021
EP 149 : How often should you run Marketing Experiments ?
Feb 09, 2021
EP 148 : Ranking higher with Schema Markup | SEO Explained
Feb 08, 2021
EP 147 : Why are writers moving to Substack ? | Newsletter Marketing
Feb 05, 2021
EP 146 : Just For The Flow | Moses Githinji | Podcasting 101
Feb 04, 2021
EP 145 : Do you need a Marketing Degree to get started ?
Feb 03, 2021
EP 144 : How to use Transcripts for organic reach
Feb 02, 2021
Ep 143 : SEO tools for 2021
Feb 01, 2021
Ep 142 : How to leverage User Generated Content (UGC)
Jan 29, 2021
EP 141 :Getting your first 100 Email Subscribers | Email Marketing
Jan 28, 2021
EP 140 : Is Clubhouse just a fad ? | App Review
Jan 25, 2021
Ep 139 : Growing your audience with your Podcast | Podcasting 101
Jan 22, 2021
Episode 138 : What Google said about Black Hat SEO
Jan 21, 2021
Episode 137 : Facebook Ads Mistakes 63% of Marketers Make
Jan 20, 2021
Episode 136 : How Apple IDFA changes will impact Marketing in 2021
Jan 19, 2021
Episode 135 : Clubhouse & Spaces | Are they the new Podcasts ?
Jan 18, 2021
Episode 134: Getting listeners on your Podcast | Podcasting 101
Jan 15, 2021
Episode 133 : Creating Binge-worthy Newsletters | Email Marketing
Jan 14, 2021
Episode 132 : 3 Unconventional Marketing Tactics for 2021
Jan 13, 2021
Episode 131 : 4 ways to monetise your Newsletter in 2021 | Email Marketing
Jan 12, 2021
Episode 130 : Why I run Carousel Ad Campaigns | Facebook Ads
Jan 11, 2021
Episode 129 : Finding Amazing Podcast Guests | Podcasting 101
Jan 08, 2021
Episode 128 : Simple ways to repurpose Content | Content Marketing
Jan 07, 2021
Episode 127 : Podcasting Vs Blogging | Why you should create both !
Jan 06, 2021
Episode 126 : Starting your Podcast in 2021 | Podcasting 101
Jan 05, 2021
Episode 125 : What to expect in 2021 | Marketing Podcast
Jan 04, 2021
Episode 124 : A cookie-less 2022 | Google
Dec 18, 2020
Episode 123 : Marketing Trends in 2021
Dec 16, 2020
Episode 122 : Salesforce acquires Slack & other marketing news
Dec 15, 2020
Episode 121 : 5 things I learnt from interviewing Executives
Dec 14, 2020
Episode 120 : Google's recent Search Algorithm update | What to expect
Dec 13, 2020
Episode 119 : Building a better Brand with Maya Grossman | Invaluable
Dec 10, 2020
Episode 118 : When to use inbound & outbound marketing | Inbound series
Dec 10, 2020
Episode 117 : Outbound vs Inbound Marketing | Inbound Series
Dec 09, 2020
Episode 116 : Hubspot Academy Review | Marketing School
Dec 08, 2020
Episode 115 : Inbound Marketing Explained | Inbound Series
Dec 07, 2020
Episode 114 | Raj Goodman Anand on Content Marketing | Goodman Lantern
Dec 03, 2020
Episode 113 : How to start in Digital Marketing with zero experience
Dec 02, 2020
Episode 112 : How to craft SOAP OPERA emails | Email Marketing
Dec 01, 2020
Episode 111 : How to create Seinfeld emails | Email Marketing
Nov 30, 2020
Episode 110 : 5 ways to spy on your competitors
Nov 30, 2020
Podcast Growth with Hernan Sias | Business Bros Podcast
Nov 26, 2020
Episode 108 | Split Testing Facebook Ads
Nov 26, 2020
Episode 107 | Split Testing vs A/B Testing | Explained
Nov 24, 2020
A/B testing tools : Split testing without a budget
Nov 23, 2020
A/B Testing: Why & How to Do Split Testing on Your Website
Nov 17, 2020
How to create tons of Podcast Content | Podcasting Series
Nov 12, 2020
Episode 103 | Copywriting Tools for creatives & digital marketers | Copywriting Series
Nov 11, 2020
Copywriting explained | Episode 102
Oct 29, 2020
Level up your marketing in Q4 | SIFT GroupX
Oct 27, 2020
Search Engine Marketing | SEM unpacked | Digital Marketing
Oct 20, 2020
CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing
Oct 16, 2020
SEO for new websites | SEO unpacked | How to
Oct 14, 2020
Local SEO | SEO unpacked | Digital Marketing
Oct 06, 2020
Joining Shaw Academy | Digital Marketing | Marketing School
Sep 11, 2020
SEO for Startups | SEO unpacked | How to
Sep 02, 2020
Ranking Top 10 | Podcast Ranking | How to
Aug 29, 2020
SEO unpacked | Off-page | How to
Aug 26, 2020
SEO unpacked | On-page | How to
Aug 24, 2020
Ranking with Gray Hat | SEO explained | Google SERP
Aug 17, 2020
Monetising your Podcast | How to
Aug 12, 2020
inPowered | AI driven Marketing Solution
Aug 11, 2020
What 1,400 backlinks have done for my Digital Agency
Aug 05, 2020
How Peloton found success from changing their price & the latest on Digital Marketing
Jul 31, 2020
What do Digital Marketers do ?
Jul 28, 2020
Why your Facebook Ads are not converting & how to fix that
Jul 24, 2020
Fiverr Experience & Tips after 90 days
Jul 21, 2020
How to avoid Black Hat SEO & more on Google webmaster
Jul 20, 2020
Episode 82 : Black Hat SEO, why you should avoid it ?
Jun 30, 2020
Episode 81 : Instagram Reels and Google Ads in 2020
Jun 29, 2020
Episode 80 : Xenia Muntean (CEO, Planable ) Innovating the Marketing Industry
Jun 11, 2020
Episode 79 : Crushing it ! - Book Review - Gary Vaynerchuk
Jun 10, 2020
Episode 78 : 4 ways to Omnichannel & Creating more content
Jun 09, 2020
Episode 77 : Why you need a website
Jun 03, 2020
Episode 76 : Google Search Ranking Algorithm update
Jun 02, 2020
Episode 75 : Using structured data to boost your SEO ( FAQ Schema )
May 27, 2020
Episode 74 : Long-tail Keywords vs Short-tail Keywords ( SEO )
May 26, 2020
Episode 73 : Multi-level Marketing Scams ( Red Flags )
May 25, 2020
Episode 72 : Coca Cola Marketing Case Study ( What you should emulate )
May 22, 2020
Episode 71 : Fiverr update + What's next for my Digital Ad Agency
May 20, 2020
Episode 70 : 5 ways AI will impact Digital Marketing
May 19, 2020
Episode 69 : 3 simple steps to analyse & build high quality backlinks
May 18, 2020
Episode 68 : Personal Finance & Mental Health with Susan Gichuru
May 15, 2020
Episode 67 : Website SEO Audit Tools under $100
May 14, 2020
Episode 66 : Why you should clean your Email list
May 13, 2020
Episode 65 : Wordpress or Godaddy ?
May 12, 2020
Episode 64 : Tik Tok for your business
May 11, 2020
Episode 63 : Beyond SEO with Click Funnels
May 08, 2020
Episode 62 : Starting out in Marketing ? Do this first !
May 07, 2020
Episode 61 : Why your website isn't generating tons of organic search traffic
May 06, 2020
Episode 60 : Advanced SEO guide for your Website
May 02, 2020
Episode 59 : Should you start a Podcast in 2020 ?
May 01, 2020
Episode 58 : Digital Marketing Trends in 2020
Apr 30, 2020
Episode 57 : User Experience or Consumer Experience ?
Apr 28, 2020
Episode 56 : Getting started on Fiverr as a Creative
Apr 27, 2020
Episode 55 : Working on Fiverr for 30 days
Apr 23, 2020
Episode 54 : Converting your Lead Gens ( SIFTGroupX )
Apr 22, 2020
Episode 53 - Website Morphing for improved UX
Apr 19, 2020
Episode 52 - Marketing Advice I got from Eric Siu ( Founder Single Grain Los Angeles )
Apr 16, 2020
Episode 51 - Webvan Case Study ( Marketing Disaster )
Apr 06, 2020
Episode 50 : Should you simply pay Google & avoid SEO
Mar 31, 2020
Episode 49 - 5 Growth Tools for your business
Mar 28, 2020
Episode 48 - Creating High Quality Backlinks
Mar 23, 2020
Episode 47 - What you should focus on as a product marketer
Mar 19, 2020
Episode 46 - Why CTR is important in Marketing
Mar 09, 2020
Episode 45 - SIFT auf Deutsch - Einführung in die Welt des Marketings
Mar 09, 2020
Episode 44 - Minimum Viable Customer & Product Market Fit
Mar 06, 2020
Episode 43 - Intergrating Google Analytics on Godaddy
Feb 23, 2020
EP 42 - Marketing for SaaS
Jan 30, 2020
EP 41 Hurdles to overcome as a Solo Entrepreneur
Jan 29, 2020
EP 40 - Can business be taught at University & how I topped my class from watching Shark Tank
Jan 27, 2020
EP 39 - Lessons learnt working in a Family Business
Jan 24, 2020
EP 38 Lean Marketing, understanding the concept.
Jan 22, 2020
EP 37 This is Marketing by Seth Godin - Book Review
Jan 20, 2020
EP 36 Traditional Marketing , is it worth your penny ?
Jan 17, 2020
EP 35 Understanding the Consumer Journey & reducing Bounce Rate %
Jan 16, 2020
EP 34 Brand Activation for SMEs
Jan 15, 2020
EP 33 The subtle art of not giving a **** & achieving true identity
Jan 14, 2020
EP 32 Search Engine Optimisation for 2020
Jan 13, 2020
EP 31 Psychology behind the Real Estate Crisis 2007/08
Jan 11, 2020
#30 How Brands make us pay 10x the price
Jan 05, 2020
#29 Get to know me Tag - SIFT 2020 Special
Jan 02, 2020
#28 Cognitive & POS Marketing
Dec 31, 2019
#27 Captivate the Science of Succeeding with People Review
Dec 18, 2019
Episode #26- The Trading Journey Podcast - Naomi Gorta Slight
Dec 06, 2019
Episode #25 - Flick Store Kenya - eCommerce
Nov 28, 2019
Episode #24 - I sold Peanuts - Personal Growth
Nov 26, 2019
Episode 23 : Legal Pythia - Tech Startup - Talk with Jeremy Bormann
Nov 23, 2019
The power of self awareness
Nov 20, 2019
Support system and Accountability ( Episode 19 )
Sep 23, 2019
EP 12 Passion trumps over adversity
Sep 04, 2019
EP 11 Trading currencies ? Listen to this first
Aug 28, 2019
EP 10 Saying NO to get tasks done
Aug 20, 2019
EP 9 self awareness in entrepreneurship
Aug 12, 2019
EP 8 Flipping as a Business
Aug 06, 2019
EP 7 Building a Brand
Aug 03, 2019
EP 6 Lean Canvas in Business
Aug 02, 2019
EP 5 Time Value
Jul 31, 2019
EP 3 Why you should be present
Jul 31, 2019
EP 4 SIFT Summer Special
Jul 31, 2019