Business of Apps Podcast
By Business of Apps
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Business of Apps
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 2
Reviews: 0
Episodes: 243
Description
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps.
App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps.
Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.
| Episode | Date |
|---|---|
|
#243: Acquiring quality mobile users programatically with Rui Mateus, CTO of Mobrand
|
Sep 01, 2025 |
|
#242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise
|
Aug 25, 2025 |
|
#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat
|
Aug 18, 2025 |
|
#240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp
|
Aug 11, 2025 |
|
#239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream
|
Aug 04, 2025 |
|
#238: Stand out with smarter mobile messaging with Jason Lyman, Chief Marketing Officer at Customer.io
|
Jul 07, 2025 |
|
#237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io
|
Jun 16, 2025 |
|
#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
|
Jun 02, 2025 |
|
#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel
|
May 26, 2025 |
|
#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel
|
May 19, 2025 |
|
#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
|
May 12, 2025 |
|
#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch
|
Apr 14, 2025 |
|
#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
|
Apr 09, 2025 |
|
#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
|
Mar 17, 2025 |
|
#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
|
Mar 03, 2025 |
|
#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel
|
Feb 24, 2025 |
|
#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured
|
Feb 17, 2025 |
|
#226: “User Acquisition in 2025” App Promotion Summit Berlin panel
|
Feb 10, 2025 |
|
#225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs
|
Feb 03, 2025 |
|
#224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth
|
Jan 20, 2025 |
|
#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel
|
Dec 16, 2024 |
|
#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust
|
Dec 09, 2024 |
|
#221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine
|
Dec 02, 2024 |
|
#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo
|
Nov 25, 2024 |
|
#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
|
Nov 21, 2024 |
|
#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve
|
Nov 19, 2024 |
|
#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog
|
Nov 11, 2024 |
|
#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard
|
Nov 04, 2024 |
|
#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway
|
Oct 28, 2024 |
|
#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit
|
Oct 21, 2024 |
|
#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq
|
Oct 07, 2024 |
|
#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe
|
Sep 23, 2024 |
|
#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso
|
Sep 09, 2024 |
|
#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak
|
Sep 02, 2024 |
|
#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox
|
Aug 26, 2024 |
|
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat
|
Aug 21, 2024 |
|
#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn
|
Aug 12, 2024 |
|
#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle
|
Aug 05, 2024 |
|
#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava
|
Jul 29, 2024 |
|
#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise
|
Jul 22, 2024 |
|
#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship
|
Jul 15, 2024 |
|
#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer
|
Jul 08, 2024 |
|
#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames
|
Jul 01, 2024 |
|
🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp
|
Jun 10, 2024 |
|
#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta
|
Jun 03, 2024 |
|
#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer
|
May 27, 2024 |
|
#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app
|
May 20, 2024 |
|
#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine
|
May 13, 2024 |
|
#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst
|
May 06, 2024 |
|
#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting
|
Apr 29, 2024 |
|
#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant
|
Apr 15, 2024 |
|
#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
|
Apr 02, 2024 |
|
#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily
|
Mar 18, 2024 |
|
#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace
|
Mar 14, 2024 |
|
#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media
|
Mar 11, 2024 |
|
#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight
|
Mar 04, 2024 |
|
#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired
|
Feb 26, 2024 |
|
#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace
|
Feb 19, 2024 |
|
#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca
|
Feb 12, 2024 |
|
#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline
|
Feb 05, 2024 |
|
#183: Boosting User Engagement and App Retention @ APS Berlin
|
Jan 25, 2024 |
|
#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
|
Jan 22, 2024 |
|
#181: App Growth Strategies for 2024 @ APS Berlin
|
Jan 18, 2024 |
|
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
|
Jan 15, 2024 |
|
#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters
|
Jan 08, 2024 |
|
#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert
|
Jan 02, 2024 |
|
#177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats
|
Dec 18, 2023 |
|
#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol
|
Dec 11, 2023 |
|
#175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai
|
Dec 04, 2023 |
|
#174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
|
Nov 27, 2023 |
|
#173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignal
|
Nov 20, 2023 |
|
#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove
|
Nov 06, 2023 |
|
#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds
|
Oct 31, 2023 |
|
#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel
|
Oct 26, 2023 |
|
#169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine
|
Oct 23, 2023 |
|
#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network
|
Oct 16, 2023 |
|
#167: Monetization tool stack best practices, Alex Kudelka, Co-Founder & CRO at Glassfy
|
Oct 09, 2023 |
|
#166: State of playable ad formats and creatives with Greg Castro, VP, Global Partnerships at Mobvista
|
Oct 02, 2023 |
|
#165: The psychology of app user acquisition with Joe Schaeppi, CEO & Co-Founder at Solsten
|
Sep 25, 2023 |
|
#164: Fixing bad mobile ads with Jimmy Morrow, Director of Product Marketing at Moloco
|
Sep 18, 2023 |
|
#163: The challenges of a mobile game player support with Eric Vermillion, CEO of Helpshift
|
Sep 11, 2023 |
|
#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet
|
Sep 04, 2023 |
|
#161: Building apps for a billion users with Rajesh Janakiraman, Engineering Manager at Gmail Android at Google
|
Aug 28, 2023 |
|
#160: App onboarding: solving the endless choice problem with Chris Dalla Riva, Senior Product Manager at Audiomack
|
Aug 21, 2023 |
|
#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health
|
Aug 14, 2023 |
|
#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus
|
Aug 07, 2023 |
|
#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media
|
Jul 31, 2023 |
|
#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs
|
Jul 24, 2023 |
|
#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
|
Jul 17, 2023 |
|
#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust
|
Jul 10, 2023 |
|
#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist
|
Jun 26, 2023 |
|
#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs
|
Jun 19, 2023 |
|
#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy
|
Jun 12, 2023 |
|
#35: TikTok audiences with Andre Kempe, Founder at Admiral Media
|
Jun 07, 2023 |
|
#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony
|
Jun 07, 2023 |
|
#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex
|
Jun 07, 2023 |
|
#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich
|
Jun 07, 2023 |
|
#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude
|
Jun 05, 2023 |
|
#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
|
May 29, 2023 |
|
#148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins
|
May 15, 2023 |
|
#147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco
|
May 08, 2023 |
|
#146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar
|
May 01, 2023 |
|
#145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular
|
Apr 24, 2023 |
|
#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction
|
Apr 10, 2023 |
|
#143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous
|
Apr 03, 2023 |
|
#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
|
Mar 27, 2023 |
|
#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak
|
Mar 20, 2023 |
|
#140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude
|
Mar 13, 2023 |
|
#139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal
|
Feb 27, 2023 |
|
#138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai
|
Feb 20, 2023 |
|
#137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer
|
Feb 13, 2023 |
|
#136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio
|
Feb 06, 2023 |
|
#135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant
|
Jan 30, 2023 |
|
#134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance
|
Jan 23, 2023 |
|
#133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev
|
Jan 16, 2023 |
|
#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely
|
Jan 09, 2023 |
|
#131: What does Augmented Reality have to offer to app marketing with Doddz, the top Augmented Reality artist
|
Dec 16, 2022 |
|
#130: Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio
|
Nov 28, 2022 |
|
#129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp
|
Nov 21, 2022 |
|
#128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs
|
Nov 14, 2022 |
|
#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch
|
Nov 07, 2022 |
|
#126: Consumer Subscription Apps: opportunities & challenges with Eric Crowley, Partner at GP Bullhound
|
Oct 31, 2022 |
|
#125: A 30-day App Customer Retention challenge with Jennie Lewis, Senior Manager, Customer Insights at Airship
|
Oct 24, 2022 |
|
#124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketin...
|
Oct 11, 2022 |
|
#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin
|
Oct 03, 2022 |
|
#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage
|
Sep 26, 2022 |
|
#121: Untapping app growth with great ad creatives with Dan Greenberg, Chief Design Officer at ironSource
|
Sep 19, 2022 |
|
#120: 2022 Mobile App Experiences Gap Survey with Corey Gault, Senior Director of Corporate Communications at Airship
|
Sep 12, 2022 |
|
#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet
|
Aug 22, 2022 |
|
#118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the Product
|
Aug 15, 2022 |
|
#117: App Subscriptions Best Practices with Tobias Boerner, Co-Founder at Admiral Studio
|
Aug 08, 2022 |
|
#116: An App Launch: Expectations vs. Reality with Amrick Chauhan, Lead Product Manager at Which?
|
Aug 01, 2022 |
|
#115: Chasing app users’ rapidly changing interests with Fabien-Pierre Nicolas, Advisor at SmartNews
|
Jul 25, 2022 |
|
#114: Does Connected TV become the next big thing in UA? with Arthur Querou, CEO at Vibe
|
Jul 11, 2022 |
|
#113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it!
|
Jul 04, 2022 |
|
#112: How to hack TikTok with Mike Cimmarrusti, Co-Founder & CEO of Realize
|
Jun 27, 2022 |
|
#111: Push Notifications with Nicole J Castillo, Senior Director, Mobile Products at NewsCorp
|
Jun 20, 2022 |
|
#110: Making social media campaign go viral with Jonathan Maxim, CEO at HeyPal
|
Jun 13, 2022 |
|
#109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP - International Sales & Marketing at Affle’s MAAS
|
Jun 06, 2022 |
|
#108: How to market apps via Influencers with Nadia Bubennikova, Head of agency at BuzzGuru
|
May 30, 2022 |
|
#107: Apps and brands with Charlie Cooke, Head of Growth at Sidekick by Sorted Food
|
May 23, 2022 |
|
#106: How we gained 200M+ downloads with Anton Volovyk, COO at Reface
|
May 16, 2022 |
|
#105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd
|
May 09, 2022 |
|
#104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignal
|
May 02, 2022 |
|
#103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly
|
Apr 25, 2022 |
|
#102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture
|
Apr 18, 2022 |
|
#101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant
|
Apr 11, 2022 |
|
#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired
|
Apr 04, 2022 |
|
#99: Are we living through the App-ocalypse? with Brett Orlanski, SVP Product and Sales at Bango
|
Mar 28, 2022 |
|
#98: The State of Mobile 2022 with Lexi Sydow, Head of Insights at Data.ai
|
Mar 21, 2022 |
|
#97: TikTok: the impact on ad business and influencers with Sheyda D, Co-Founder and CTO at ViralMoment
|
Feb 21, 2022 |
|
#96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK & Europe) at MoEngage
|
Feb 14, 2022 |
|
#95: Mobile App Onboarding: how to get it right with Marissa Hsu, Senior Designer at Phiture
|
Feb 07, 2022 |
|
#94: In-App Purchases: are they here to stay? with Jens-Fabian Goetzmann, Head of Product at RevenueCat
|
Jan 31, 2022 |
|
#93: The impact of creativity on Paid Social with Natalie Rozenblat and Isabella Zulli at Phiture
|
Jan 24, 2022 |
|
#92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber - a Digital Turbine company
|
Dec 20, 2021 |
|
#91: Flow Lab app: the story of the 15x growth with Clarize Marais, Head of Marketing at Flow Lab
|
Dec 13, 2021 |
|
#90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge
|
Dec 06, 2021 |
|
#89: The big transitions in the app industry with Patrick Mareuil, Managing Director EMEA at Airship
|
Nov 29, 2021 |
|
#88: App User Privacy with Martje Abeldt, Chief RevX Officer
|
Nov 22, 2021 |
|
#87: Effective app design: 4 pillars with Ritam Gandhi, Founder at Studio Graphene
|
Nov 15, 2021 |
|
#86: Post iOS 14.5 app marketing budgets with Guido Crego, VP of Product at Jampp
|
Nov 01, 2021 |
|
#85: App Lifecycle marketing with Fouad Saeidi, CEO at App Growth Network
|
Oct 25, 2021 |
|
#84: Stories in your app with Aykut Bal, Head of Business at Storyly
|
Oct 18, 2021 |
|
#83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com
|
Oct 11, 2021 |
|
#82: iOS 15 implications for ASO with David Bell, CEO of Gummicube
|
Oct 04, 2021 |
|
#81: Building apps for businesses to survive COVID-19 with Nick Swenson, Managing Partner at Swenson He
|
Sep 29, 2021 |
|
#80: 2021 Influencer Compensation report with Joe Sinkwitz, Co-founder and CEO at Intellifluence
|
Sep 20, 2021 |
|
#79: Yubo: building a social network differently with Sacha Lazimi, CEO at Yubo
|
Sep 13, 2021 |
|
#78 :The opportunity for consumer subscription apps with Nico Wittenborn, Investor at Adjacent
|
Sep 06, 2021 |
|
#77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak
|
Aug 16, 2021 |
|
#76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture
|
Aug 02, 2021 |
|
#75 : How Rapchat got to 7 million with Seth Miller, founder and CEO at Rapchat
|
Jul 26, 2021 |
|
#74 : Driving Growth with Engagement and Retention strategies with Nicole Chin, growth at Mindvalley
|
Jul 19, 2021 |
|
#73: User Acquisition via Influencer Marketing with Lucia Aguilar, Founder at TATAM.digital
|
Jul 12, 2021 |
|
#72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony
|
Jun 21, 2021 |
|
#71: What does make an app a hit? with Sean Casto, CEO of PreApps
|
Jun 14, 2021 |
|
#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG
|
Jun 07, 2021 |
|
#69: App Stores Trends in 2021 with Ariel Michaeli, CEO at AppFigures
|
May 31, 2021 |
|
#68: App Growth story in 2021: FishBrain with Lisa Kennelly, CMO at FishBrain
|
May 17, 2021 |
|
#67: Managing the UK’s largest under 5’s app portfolio with Ian Irving, Senior SEO & ASO Specialist in BBC
|
May 10, 2021 |
|
#66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio
|
May 03, 2021 |
|
#65: How we 5x our growth in 10 months with Jimmy Davis, Head of Acquisition & CRM at Fiit
|
Apr 26, 2021 |
|
#64: What makes TikTok tick? with Oliver Yonchev, Managing Director at Social Chain
|
Apr 19, 2021 |
|
#63: TikTok marketing for brands: best practices with Evan Horowitz, CEO at Movers+Shakers
|
Apr 12, 2021 |
|
#62: How to grow your app during the pandemic with Grzegorz Garczyński, Director of Global Performance Marketing at Booksy
|
Apr 05, 2021 |
|
#61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource
|
Mar 29, 2021 |
|
#60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie
|
Mar 22, 2021 |
|
#59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey
|
Mar 15, 2021 |
|
#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo
|
Mar 08, 2021 |
|
#57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic
|
Mar 01, 2021 |
|
#56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel
|
Feb 22, 2021 |
|
#55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero
|
Feb 15, 2021 |
|
#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops
|
Feb 08, 2021 |
|
#53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish
|
Feb 01, 2021 |
|
#52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC
|
Jan 25, 2021 |
|
#51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie
|
Jan 18, 2021 |
|
#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE
|
Jan 11, 2021 |
|
#49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data
|
Dec 14, 2020 |
|
#48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard
|
Dec 07, 2020 |
|
#47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher
|
Nov 30, 2020 |
|
#46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX
|
Nov 23, 2020 |
|
#45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio
|
Nov 16, 2020 |
|
#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group
|
Nov 09, 2020 |
|
#43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat
|
Nov 02, 2020 |
|
#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital
|
Oct 26, 2020 |
|
#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit
|
Oct 19, 2020 |
|
#40: App Success in 2020 with Darius Mora CMO at Reflectly
|
Oct 12, 2020 |
|
#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic
|
Oct 05, 2020 |
|
#38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics
|
Sep 28, 2020 |
|
#37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie
|
Sep 21, 2020 |
|
#36: How to increase app retention with Darren Last, Digital Transformation Consultant at Shell
|
Sep 14, 2020 |
|
#32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin
|
Aug 17, 2020 |
|
#31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture
|
Aug 10, 2020 |
|
#30: When COVID-19 causes a spike in demand with Tina Zhang, Paid Acquisition Manager, Memrise app
|
Aug 03, 2020 |
|
#29: Third Party ad networks with Solange Baki, Growth Marketing Manager at Badoo
|
Jul 28, 2020 |
|
#28: App user experience: best practices with Daniel Ushida, App Growth Hacker at Growth Tribe Academy
|
Jul 20, 2020 |
|
#27: A/B Testing on Google Play with Susan Azari, Mobile App Commercial Lead at The Very Group
|
Jul 13, 2020 |
|
#26: How has Covid-19 affected travel apps? With Alexandra Lamachenka, Global Marketing Manager at Skyscanner
|
Jul 06, 2020 |
|
#25: Community-based app management: best practices with Ayat Baroudi, Head of CRM Marketing at Fishbrain
|
Jun 29, 2020 |
|
#24: COVID-19 impact on Snapchat with Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap
|
Jun 22, 2020 |
|
#23: App Store Optimization for Google Play with Marie-Laure Cruyt, Chief Product Officer at AppTweak
|
Jun 15, 2020 |
|
#22: App product development and CRM behind ITV Hub with Stuart Jones, Head of Product at ITV HUB
|
Jun 08, 2020 |
|
#21: COVID19 app marketing update - trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer
|
Jun 01, 2020 |
|
#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva
|
May 25, 2020 |
|
#19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]
|
May 18, 2020 |
|
#18: Full Funnel App Marketing with George Sharpe, founder of Favoured
|
May 11, 2020 |
|
#17: App marketing on TikTok with Tim Armoo, CEO of FanBytes
|
May 04, 2020 |
|
#16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie
|
Apr 27, 2020 |
|
#15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain
|
Apr 20, 2020 |
|
#14: Marketing automation on mobile with Paul H. Müller, CTO & Co-Founder of Adjust
|
Apr 13, 2020 |
|
#13: User Acquisition Challenges: from gaming to food delivery, Anh Nguyen Director Of Performance Marketing at Wolt
|
Apr 06, 2020 |
|
#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile
|
Mar 30, 2020 |
|
#10: B2B marketing for mobile SaaS apps with Philipp Stelzer, Staff Product Manager for GoToMeeting
|
Mar 16, 2020 |
|
#9: Mobile app user acquisition with Omri Argaman, CMO of Zoomd
|
Mar 09, 2020 |
|
#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine
|
Mar 02, 2020 |
|
#7: The State of Mobile 2020 with Paul Barnes, Managing Director EMEA at App Annie
|
Feb 24, 2020 |
|
#6: Influencer Marketing with Jidé Maduako, CEO of Yoke Network
|
Feb 17, 2020 |
|
#5: Better app marketing copy with Sandra Wu, Content Marketing Lead at Blinkist
|
Feb 10, 2020 |
|
#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet
|
Feb 04, 2020 |
|
Ep.#3: ASO and paid search synergy with CEO of App Radar, Thomas Kriebernegg
|
Jan 13, 2020 |
|
Ep.#2: App Users Communication Done Right with CEO of Apptentive, Robi Ganguly
|
Jan 08, 2020 |
|
Ep.#1: ASO Essentials with David Bell, CEO and Co-founder of Gummicube
|
Dec 23, 2019 |