Making It in The Toy Industry with The Toy Coach
By Azhelle Wade
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Category: Entrepreneurship
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Episodes: 219
Description
How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |
| Episode | Date |
|---|---|
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#218: Safe Social Media? The World's Largest Social Network For Kids with Ashley Mady
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May 02, 2024 |
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#217: How To Make Your Toy Brand Climate Friendly with Helen Townsend
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Apr 24, 2024 |
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#216: The Hidden Challenges and Opportunities in Toy Licensing with Anita Castellar
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Apr 17, 2024 |
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#215: How He Launched an Action Figure Line from Ideation, Marketing, to Retail Placement
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Apr 10, 2024 |
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#214: Everything You Need To Know About MESH Accreditation For Your Toy
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Apr 03, 2024 |
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#213: From Empath to Entrepreneur with Jana Hallam of Wonderwell Toy Company
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Mar 27, 2024 |
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#212: Why Your Toy Package Deserves More Than Matte with Anchor Creative
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Mar 20, 2024 |
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#211: How To Efficiently Communicate Your Toy's Value Through Packaging with Anchor Creative
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Mar 13, 2024 |
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#210: An Insider Look at A National Toy Trade Show in Las Vegas
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Mar 06, 2024 |
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#209: How Women in the Toy Industry Are Building Dreams and Connections with Ehi Oviasu-Kahn
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Feb 28, 2024 |
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#208: When Motherhood Inspires Toy Invention with Ehi Oviasu-Kahn
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Feb 21, 2024 |
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#207: The Secrets To Networking in The Toy Industry
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Feb 15, 2024 |
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#206: How “No” Led This Game Creator To Unexpected Opportunity
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Feb 07, 2024 |
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#205: Turning Ideas into Top Sellers with Robert Yusim
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Jan 31, 2024 |
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#204: Exploring the Secrets, Surprises, and History of Polly Pocket with Maude Campbell
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Jan 24, 2024 |
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#203: How CJ Charles Turned Her Children's Book into a Plush Doll
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Jan 17, 2024 |
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#202: Gender Neutral Toy Sections Are Now Law In California
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Jan 10, 2024 |
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#201: 12 SMART Goals To Launch Your Toy Idea in 2024
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Jan 03, 2024 |
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#200: Virginia Lette Interviews Azhelle Wade The Toy Coach
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Dec 20, 2023 |
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#199: Speed Up Your Toy or Game Promotion Process With AI
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Dec 13, 2023 |
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#198: Speed Up Your Toy or Game Invention Process With AI
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Dec 06, 2023 |
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#197: How Get Your Products In Stores With A Pitch That Stands Out with Rick Derr
|
Nov 29, 2023 |
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#196: Instant Insights Into The Toy Industry Uncovered at ChiTag Part 2 of 2
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Nov 22, 2023 |
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#195: Instant Insights Into The Toy Industry Uncovered at ChiTag Part 1 of 2
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Nov 16, 2023 |
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#194: How To Pick A Toy Brand Name That Doesn't Suck with Alexandra C Watkins
|
Nov 08, 2023 |
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#193: 3 Last-Minute Black Friday Promo Ideas To Increase Q4 Sales
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Nov 01, 2023 |
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#192: The Secret To Mastering 1:1 Email in Your Toy Business
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Oct 25, 2023 |
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#191: Game-Changing Connections for Toy Inventors at People of Play Week
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Oct 18, 2023 |
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#190: The Best and Worst of Toy Fair and Why You Should Attend The LAST Toy Fair in New York
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Oct 11, 2023 |
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#189: How To Pitch With Pizzazz at New York Toy Fair with Barry and Jason
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Sep 20, 2023 |
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#188: You're Invited To Hasbro's FIRST Ever Women Innovators of Play Event with Tanya Thompson
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Sep 06, 2023 |
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#187: Making Change Through Play with TOTY Nominated Dr. Zabina Bahsin
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Aug 30, 2023 |
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#186: When A Game You Developed Gets Nominated For a Toy Of The Year Award with Christian Castro
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Aug 23, 2023 |
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#185: Dolls That Celebrate Asian Diversity with Samantha Ong
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Aug 16, 2023 |
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#184: From Fandom to Fun: The Power of Collaboration in Funko Games' Development Process with Deirdre Cross
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Aug 09, 2023 |
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START HERE: Welcome Future Toy Person!
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Aug 07, 2023 |
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#183: How To Pitch A Show Idea To Hasbro in 2023 with Brandon Braswell
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Aug 02, 2023 |
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#182: The Captivating Timeline Of Barbie: From Ruth Handler To Rebirth (1959-2023)
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Jul 26, 2023 |
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#181: Unveiling the Ultimate Barbie Movie Marketing Tactics: Unique Strategies for Viral Success!
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Jul 19, 2023 |
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#180: Trailblazing Toy Creators Share The Mission and Story Behind Their Brands [2 of 2]
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Jul 05, 2023 |
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#179: Trailblazing Toy Creators Share The Mission and Story Behind Their Brands [1 of 2]
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Jun 28, 2023 |
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#178: Playfully Illustrating Polly Pocket Nostalgia with Amy Greenbank
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Jun 14, 2023 |
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#177: Reinvigorating a Timeless Brand with Robert Pasin of Radio Flyer
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Jun 07, 2023 |
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#176: How To Prepare For Your Next Specialty Toy Trade Show
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May 24, 2023 |
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#175: The Impact of Toy Guns: A Tough Conversation
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May 17, 2023 |
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#174: Market Research Strategies for Developing Good Toys Kids Will Love with Dr. Amanda Gummer
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May 03, 2023 |
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#173: AI-Powered Toy Design [Part 2 of 2] Building a Million-Dollar Toy Line with the Help of AI
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Apr 26, 2023 |
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#172: AI-Powered Toy Design [Part 1 of 2] Building a Million-Dollar Toy Line with the Help of AI
|
Apr 19, 2023 |
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#171: Toy Path QUIZ: Are You a Toy Inventor, Entrepreneur, or Executive?
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Apr 12, 2023 |
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#170: A Review of the Future Forecast Report From The Insights Family
|
Mar 29, 2023 |
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#169: The Art and Science of Successful Toy Biz Email Campaigns
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Mar 22, 2023 |
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#168: See How the Bubbles Are Made: South Beach Bubbles Warehouse and Office Tour
|
Mar 15, 2023 |
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#167: The GREAT Toy and Game Idea Bootcamp - Join Now!
|
Mar 08, 2023 |
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#166: Tips For Creating Niche Products in the Toy Industry with April Hail
|
Mar 01, 2023 |
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#165: A Toy Inventor Story of Faith and Determination with Angie Cella
|
Feb 22, 2023 |
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#164: MESH Toys For Mental, Emotional and Social Health with Rachele Harmuth
|
Feb 15, 2023 |
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#163: Before You Present Your Product To Buyers Listen To THIS
|
Feb 08, 2023 |
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#162: The Remarkable Journey of David Vonner: From Marvel Dreamer to Toy Legend
|
Feb 01, 2023 |
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#161: Father-Daughter Duo Develops Handy Famm, Un-boring Tools For Kids
|
Jan 25, 2023 |
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#160: Top Tips for Creating a Neighborhood Toy Store with Theresa Duncan
|
Jan 18, 2023 |
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#159: How AI-Powered Chat GPT Can Generate Toy and Game Concepts
|
Jan 11, 2023 |
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#158: AI-Assisted Toy Design: Revolutionizing The Toy And Game Industry
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Jan 04, 2023 |
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#157: In-Person Interviews with Entrepreneurs At Chicago Toy and Game Week [3 of 3]
|
Dec 28, 2022 |
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#156: In-Person Interviews with Entrepreneurs At Chicago Toy and Game Week [2 of 3]
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Dec 21, 2022 |
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#155: In-Person Interviews with Entrepreneurs At Chicago Toy and Game Week [1 of 3]
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Dec 14, 2022 |
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#154: Growing and Licensing an Authentic Brand with April Showers
|
Dec 07, 2022 |
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#153: A Holiday Gift Guide Preview and What You Need To Get Featured In 2023
|
Nov 30, 2022 |
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#152: Why This Mission-Driven Doll Line Offers 100+ Custom Skin Tones with Dr. Lisa Williams
|
Nov 23, 2022 |
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#151: Dealing With Mental Health As A Toy Entrepreneur With Marjorie Spitalnik
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Nov 16, 2022 |
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#150: How the Power Pony Was Imagined By Kids For Kids with Mia Monzidelis
|
Nov 09, 2022 |
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#149: Back In Person! The People Of Play Innovation Conference
|
Nov 02, 2022 |
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#148: Answering Your Questions About Toy Creators Academy
|
Oct 26, 2022 |
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#147: This NEW Toy Category is Bursting into the Wellness Game
|
Oct 19, 2022 |
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#146: How To Stand Out As A New Toy and Game Inventor or Entrepreneur
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Oct 12, 2022 |
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#145: How To Take Your Card Game From Boutique Stores to Target with Kiara Imani
|
Oct 05, 2022 |
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#144: Don’t Miss The First-Of-Its-Kind Toy Trade Show On A Boat
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Sep 28, 2022 |
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#143: Making Your Toy Dreams Real At WiT Empowerment Day
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Sep 21, 2022 |
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#142: How To Start A Toy Business At 7 Years Old with Zoe Oli
|
Sep 07, 2022 |
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#141: An Unusual Source of Inspiration For Your Next Toy or Game Package
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Aug 31, 2022 |
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#140: Finding Your Toy People With Jeff Lawber & Alan Henry
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Aug 24, 2022 |
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#139: The ONE Thing You Need To Do BEFORE You Launch That Toy Kickstarter
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Aug 17, 2022 |
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#138: Why You Need A Clear Brand Mission For Your Kids’ Brand
|
Aug 10, 2022 |
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#137:This Toy Factory Will Help You Develop Your Ideas with Kate Khvorostianova
|
Aug 03, 2022 |
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#136: When Your Toy Dream Is To Open A Toy Store with Isaac Elliott-Fisher
|
Jul 27, 2022 |
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#135: When Your Brand Goes Viral with Danielle Murrell Cox of Zuri and Dre
|
Jul 20, 2022 |
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#134: The Power of Integrating Your Culture Into Your Toy Dreams with Keewa Nurullah
|
Jul 13, 2022 |
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#133: 3 Ways To Market Your Toy or Game Product For Free
|
Jul 06, 2022 |
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#132: This Gay-Owned Game Company Started As A Side Hustle with Greg Watson
|
Jun 29, 2022 |
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#131: Getting Your Game Into Barnes & Noble with Chrissy Fagerholt
|
Jun 22, 2022 |
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#130: Unlocking Creativity at Science Museum Oklahoma with Azhelle Wade
|
Jun 15, 2022 |
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#129: Playful and Creative Marketing Ideas with Deanna Seymour
|
Jun 08, 2022 |
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#128: 9 Tips and Tricks For Toy Creators Attending The Licensing Expo
|
Jun 01, 2022 |
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#127: Toy Lessons Learned From My First Fashion Company Part 2
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May 25, 2022 |
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#126: Toy Lessons Learned From My First Fashion Company Part 1
|
May 18, 2022 |
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#125 The Impact of Entrepreneurial Resilience with Jeremy Padawer
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May 11, 2022 |
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#124: The Effect Of Skimpflation and Shrinkflation On Toy Creators
|
May 04, 2022 |
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#123: Turning Your Professional Expertise Into An Educational Toy with Julie Dini
|
Apr 27, 2022 |
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#122: Dealing With Creative Burnout In The Toy Industry
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Apr 20, 2022 |
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#121: Sick Day – Changes Coming To The Toy Coach Podcast
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Apr 13, 2022 |
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#120: What Makes A Good Toy Logo and A Bad Toy Logo?
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Apr 06, 2022 |
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#119: Toy Packaging 101 The Elements of A Great Package
|
Mar 30, 2022 |
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#118: Why You Should Manufacture Your Toy Products in India with Joshua Punin
|
Mar 23, 2022 |
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#117: The Importance of Play Every Day with Emma Worrollo
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Mar 16, 2022 |
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#116: An Incredible First Time Toy Inventor Story with Daniela Valenzuela Bomchil
|
Mar 09, 2022 |
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#115: Making It Into Retail: Getting Your Product Into Specialty Stores with Nicole Hawthorne
|
Mar 03, 2022 |
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#114: How To Break Into Toys A Step-By-Step Roadmap
|
Feb 23, 2022 |
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#113: 10 Unexpected Toy or Game Ideas That Will Inspire You To Make Your Ideas Real
|
Feb 16, 2022 |
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#112: How To Get Started In The Toy Industry When You Have ZERO Contacts
|
Feb 09, 2022 |
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#111: 3 Ways Wordle Taught Us That Play Could Go Viral
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Feb 02, 2022 |
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#110: Why You Can Only Sell A Toy Idea When It's R.i.T.E. with Dan Klitsner
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Jan 26, 2022 |
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#109: Why You Should Attend The TCA Virtual Pitch Event
|
Jan 19, 2022 |
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#108: Money-Saving Benefits of Automating Your Toy Business with Kelly Goss
|
Jan 12, 2022 |
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#107: Secrets For Pitching Your Game Ideas To Hasbro with Tanya Thompson
|
Jan 05, 2022 |
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#106: The Power Of Telling Your Unique Toy Story with Cher Hale
|
Dec 29, 2021 |
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#105: Minda Harts on Retaining and Nurturing Diverse Talent in 2022
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Dec 22, 2021 |
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#104: The Easiest Way To Protect Your Toy Idea That Most People Overlook with Dan Harris
|
Dec 15, 2021 |
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#103: What You Need to Do Today To Protect Your Toy Brand From Counterfeits
|
Dec 08, 2021 |
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#102: Innovating The Sales Process In 2021 with Chloe Kershaw of Hape Toys
|
Dec 01, 2021 |
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#101: Learn Toy History With Toys That Built America
|
Nov 24, 2021 |
|
#100: Special 100th Episode Getting To Know The Toy Coach
|
Nov 17, 2021 |
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#99: How This Toy and Game Pitch Event Advances Women In Toys
|
Nov 10, 2021 |
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#98: The Virtual Toy And Game Pitch Event You Should Be Preparing For
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Nov 03, 2021 |
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#97: Write Click-Worthy Email Subject Lines For Your Next Toy Pitch
|
Oct 27, 2021 |
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#96: The California Law to Empower Gender Neutral Toys
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Oct 20, 2021 |
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#95: Tips For Finding The Great Toy Or Game Concepts Within You with Christian Castro
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Oct 13, 2021 |
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#94: The Superhero That Sparked A Social Movement with Edgardo Miranda-Rodriguez creator of La Borinqueña
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Oct 08, 2021 |
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#93: Making The Most Of Unexpected Publicity with Edgardo Miranda-Rodriguez creator of La Borinqueña
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Oct 06, 2021 |
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#92: Breaking Through Barriers in Children’s Book Publishing with Charles George Esperanza
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Sep 29, 2021 |
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#91: The National Museum of Toys and Miniatures Meet The Experts with The Toy Coach Azhelle Wade
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Sep 22, 2021 |
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#90: Leaving Your Boring Job to Start a Career in The Toy Industry with Erica and Liliana
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Sep 15, 2021 |
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#89: 3 Simple Strategies to Becoming A Toy Person
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Sep 08, 2021 |
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#88: Virtual Pitch Event Stories from Students of Toy Creators Academy
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Sep 01, 2021 |
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#87: Is My Idea Considered A Toy or Children's Product?
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Aug 25, 2021 |
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#86: Toy Safety 102: The EN-71 Toy Safety Standard with Bill Baxter
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Aug 18, 2021 |
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#85: Lessons for Specialty Toy Brands from the 2021 ASTRA Marketplace Show
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Aug 11, 2021 |
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#84: How To Use TikTok To Find Your Next Toy Job
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Aug 04, 2021 |
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#83: Predicting Retail Market Trends After The Shipping Container Crisis
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Jul 28, 2021 |
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#82: The Pillars Of Marketing Your Toy From Scratch with Harold Chizick
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Jul 21, 2021 |
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#81: How To Leverage Your Creative Business For Major Publicity
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Jul 14, 2021 |
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#80: Building A Multi-Million Dollar Business Through Email With Amy Porterfield
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Jul 07, 2021 |
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#79: The 3 BIGGEST Mistakes To Avoid When Working With A Factory
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Jun 30, 2021 |
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#78: How To Be A Toy Designer
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Jun 23, 2021 |
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#77: Get In Front Of 12,000 Buyers With This Year-Round Toy Trade Show
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Jun 16, 2021 |
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#76: The Art of Pitching and Pivoting In Toys and Entertainment
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Jun 09, 2021 |
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#75: Lessons And Benefits Of Pitching Your Toy Ideas At The TCA Virtual Toy Pitch Event
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Jun 02, 2021 |
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#74: How To Break Into Toys Through Self-Publishing
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May 26, 2021 |
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#73: Executive Tips To License Your Toy Ideas With Zack Pentecost of Zuru Toys
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May 19, 2021 |
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#72: Working With A Distributor To Get Your Toy or Game In Retail with Greg Watson
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May 12, 2021 |
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#71: The Art of Toy Photography with Mitchel Wu
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May 05, 2021 |
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#70: 7 Tips To Improve Your Next Virtual Toy Pitch
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Apr 28, 2021 |
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#69: Why I Left My Corporate Toy Job To Become The Toy Coach
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Apr 21, 2021 |
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#68: One Dad's Secret To A 3 Million Dollar Toy Kickstarter
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Apr 14, 2021 |
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#67: Objectively Vetting Your Amazing Toy Ideas
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Apr 07, 2021 |
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#66: The Ripple Effect Of Racial Bias In The Toy Industry Part 2 with Jacqueline Vong
|
Mar 31, 2021 |
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#65: Creating A Hit Kids’ TV Show with Farnaz Esnaashari Creator of Shimmer & Shine
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Mar 24, 2021 |
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#64: Selling Your Toy Or Game On Amazon Live
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Mar 17, 2021 |
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#63: How To Make A Toy, The 5 Steps of Product Development
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Mar 10, 2021 |
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#62: What Buyers Need To See In Your Toy Product Pitch With Marie Nastasi
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Mar 03, 2021 |
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#61: Getting To Know Black Women In Toys and Entertainment with Taura Stinson
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Feb 26, 2021 |
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#60: Getting To Know Black Women In Toys and Entertainment with Donna Moore
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Feb 25, 2021 |
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#59: Getting To Know Black Women In Toys and Entertainment with Chantel Calloway
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Feb 24, 2021 |
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#58: Getting To Know Black Women In Toys and Entertainment with Tanya Wright
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Feb 23, 2021 |
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#57: Building Your Brand Identity with Albert Lawrence
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Feb 17, 2021 |
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#56: How To Be A Game Inventor With Eric Slauson Creator of Tattoo Stories
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Feb 09, 2021 |
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#55: Funding Your Toy Business with Terri-Nichelle Bradley of Brown Toy Box
|
Feb 03, 2021 |
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#54: 5 Biggest Myths About Working In The Toy Industry
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Jan 27, 2021 |
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#53: The Importance Of Defining A Vision Statement For Your Toy Business
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Jan 20, 2021 |
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#52: The Business of Baby Toys with Brad Reese
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Jan 13, 2021 |
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#51: Set Up Your Toy Business For Tax Success with Margie Montes
|
Jan 06, 2021 |
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#50: Becoming A Children's Book Illustrator and Author with Yesenia Moises
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Dec 30, 2020 |
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#49: 7 Lessons For Toy Inventors From Netflix’s Jingle Jangle
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Dec 23, 2020 |
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#48: Why The Toy Industry Needs More Toys Designed For Free Play
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Dec 16, 2020 |
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#47: Legally Protecting Your Toy Ideas with Stephanie Pottick, Esq
|
Dec 09, 2020 |
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#46: My 5 Favorite Online Marketing Tactics To Grow Your Toy Business
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Dec 02, 2020 |
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#45: How Will COVID-19 Affect The Toy Industry’s Holiday Season?
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Nov 25, 2020 |
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#44: When Kids Invent Their Own Toys with OctoGifts
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Nov 18, 2020 |
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#43: Toy Safety 101 with Bill Baxter
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Nov 11, 2020 |
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#42: The Virtual Event That Toy Inventors Need Right Now
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Nov 04, 2020 |
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#41: What Keeps Kids’ Attention? with Silly Sparkles The Clown
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Oct 28, 2020 |
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#40: How Diverse Is Your Toy Company?
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Oct 21, 2020 |
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#39: Navigating The Festival of Licensing with Amanda Cioletti
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Oct 14, 2020 |
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#38: Bubbles For A Circular Economy with Paola Dyboski-Bryant
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Oct 07, 2020 |
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#37: How To Support Your Entrepreneurial Significant Other with Christian Castro
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Sep 30, 2020 |
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#36: Building A Circular Business In The Time Of Corona
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Sep 23, 2020 |
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#35: How Can The Toy Industry Be More Sustainable With Leticia Suarez
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Sep 16, 2020 |
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#34: Attracting Your Ideal Toy Mentor
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Sep 09, 2020 |
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#33: Designing For Free Play with Cas Holman
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Sep 02, 2020 |
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#32: The Value Of Partnering With A Passionate Licensing Agent
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Aug 26, 2020 |
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#31: What It Takes To Be A Successful & Happy Toy Entrepreneur
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Aug 19, 2020 |
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#30: What Does It Take To Be a Successful and Happy Toy Inventor?
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Aug 11, 2020 |
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#29: Are You a Toy Inventor or a Toy Entrepreneur?
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Aug 05, 2020 |
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#28: Playing The Kickstarter Long Game with Joe Slack
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Jul 29, 2020 |
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#27: How Much Are Customers Willing to Pay For Your Toy?
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Jul 22, 2020 |
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#26: The Growing Importance Of Social Proof For Your Toy Ideas
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Jul 15, 2020 |
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#25: How A Fellow Inventor Turned A Holiday Gift Idea Into A Licensed Invention with Karen Bonnici
|
Jul 08, 2020 |
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#24: Breaking Into The Specialty Toy Market with Kimberly Mosley CAE, the President of ASTRA
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Jul 01, 2020 |
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#23: Licensing Week Virtual, Tips For Toy Inventors
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Jun 24, 2020 |
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#22: 8 Kickstarter Secrets To 8X Your Funding Goal with Evi Triantafyllides
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Jun 17, 2020 |
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#21: How To Make An Impact With a Big Idea and a Small Budget
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Jun 10, 2020 |
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#20: The Ripple Effect of Racial Bias in The Toy Industry
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Jun 03, 2020 |
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#19: Changing The Game with Pictionary Creator Rob Angel
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May 27, 2020 |
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#18: 3 Virtual Networking Opportunities For Toy People
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May 20, 2020 |
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#17: The First EVER Virtual Mentorship Program for Our Industry with Janice Ross and Mary Kay Russell
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May 13, 2020 |
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#16: The Benefits of Joining Women In Toys, Licensing & Entertainment
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May 06, 2020 |
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#15: Kickstarter Success In The Time of Coronavirus with Marjorie Spitalnik
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Apr 29, 2020 |
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#14: The Hard Truths About Kickstarter with Julie Underwood Richardson
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Apr 22, 2020 |
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#13: Staying At Home Part 2 Brainstorming and Playtesting Virtually
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Apr 15, 2020 |
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#12: Staying At Home Part 1 Problem Solving And Inventing
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Apr 08, 2020 |
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#11: Predicting Toy Market Trends After Coronavirus
|
Apr 01, 2020 |
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#10: The Modern Marketing of Toys With Steve Starobinsky
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Mar 25, 2020 |
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#9: Top Toy Companies That You Should Know
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Mar 18, 2020 |
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#8: 3 Stages of the Toy Product Development Life Cycle
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Mar 11, 2020 |
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#7: Finding Quality Sample Makers For Plush, Paper, and Plastics
|
Mar 04, 2020 |
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#6: What To Do When You Don’t Achieve Your Toy Fair Goals
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Feb 27, 2020 |
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#5: Everything You Need To Know About New York Toy Fair
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Feb 20, 2020 |
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#4: Finding The Perfect Factory For Production: Part 2
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Feb 12, 2020 |
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#3: Finding The Perfect Factory For Production: Part 1
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Feb 05, 2020 |
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#2: How To Make Your Ideas More Toyetic
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Jan 30, 2020 |
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#1: Unlocking Your Great Toy Ideas
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Jan 18, 2020 |