The Marketing Playbook with Mark Friedman

By Mark Friedman

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Image by Mark Friedman

Category: Marketing

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast
    

Subscribers: 7
Reviews: 0
Episodes: 120

Description

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

Episode Date
Gavin Hewitt - COO of Velou
Apr 24, 2025
Kim Miller - President of Saks OFF 5TH
Apr 09, 2025
Ashley Kechter - Global President of Fabletics
Mar 26, 2025
Jamie Domenici - CMO of Klaviyo
Mar 13, 2025
Maria Youth - Chief Revenue Officer of Path2Response
Feb 27, 2025
Chris Danton - Co-Founder & Chief of Ideas of IN GOOD CO
Feb 12, 2025
Karen Schmidt - CMO of Schmidt Bros.
Jan 30, 2025
Ned MacPherson - Chief Growth Officer of Power Digital
Jan 16, 2025
Scott Perry - VP of Strategic Marketing at Worldwide Golf Shops
Dec 19, 2024
Nik Sharma - Founder & CEO of Sharma Brands
Dec 05, 2024
David Cost - VP of Digital and eCommerce at Rainbow Apparel Co
Nov 21, 2024
Josh Golden - CMO of Quad
Nov 06, 2024
Alex Faherty - Co-Founder & CEO of Faherty
Oct 24, 2024
Jonathan Packer - Co-Founder of G.O.A.T. Foods
Oct 02, 2024
Donna Belardi - Chairman and CEO of Belardi Wong
Sep 19, 2024
David Norton - Managing Director of GALE
Sep 04, 2024
Jason Nyhus - President and GM of Shopware
Aug 22, 2024
Grace Fooden Correy - Beauty and Fashion Brand Executive
Aug 08, 2024
David Wish - Founder of Inspired Digital and the Commerce Syndicate
Jul 24, 2024
Djalal Lougouev - Co-Founder and CSO of Ometria
Jul 11, 2024
Episode 100 Special
Jun 27, 2024
Michelle Wahler - Co-Founder of Beyond Yoga
Jun 13, 2024
Michelle Cutter - VP of eCommerce at REI
May 30, 2024
Viveka von Rosen - Founder of Beyond the Dream Board
May 16, 2024
Doug Weich and Shirley Gao - Retail AI Council
May 02, 2024
Nadina Guglielmetti - Chief Customer Officer of The Vitamin Shoppe
Apr 18, 2024
Kristi Daraban - AVP, Social Media at Nationwide
Mar 28, 2024
Andy Ostroy - Serial Entrepreneur, Filmmaker, and Podcast Host
Feb 29, 2024
Ali Wing - CEO of Oobli
Feb 15, 2024
Margaret Moraskie - CEO of Levenger
Feb 01, 2024
Sabrina Cherubini - SVP Brand & Digital at Hanky Panky
Jan 18, 2024
PJ Oleksak - CEO of Nuts.com
Jan 04, 2024
Jessica Jensen - CMO of Indeed
Dec 14, 2023
Sherene Hilal - Chief Product Officer of Bluecore
Nov 30, 2023
Andrea Moore - Chief Digital Officer of NEST New York
Nov 09, 2023
Sheryl Clark - President and CEO of Boston Proper
Oct 26, 2023
Maryssa Miller - Chief Product Officer of Mint House
Oct 05, 2023
Gary Vaynerchuk - Chairman of VaynerX
Sep 21, 2023
Jenna Posner - Chief Digital Officer of Solo Brands
Sep 07, 2023
Chad Stark - CEO of STARK
Aug 10, 2023
Bill Bass - CMO of FULLBEAUTY Brands
Jul 27, 2023
Vanessa Cartwright - CEO (NA) of Astound Commerce
Jul 13, 2023
Carlos Dunlap-Beard - VP, Business Development & Loyalty Strategy at ebbo
Jun 15, 2023
Ken Pilot - Retail Tech Executive, Founder, Advisor, and Investor
Jun 01, 2023
Amy Carr - Chief Marketing and Digital Officer of ThirdLove
May 18, 2023
Michael Relich - Co-CEO of PacSun
May 04, 2023
Rose Hamilton - Founder and Principal Consultant at Compass Rose Ventures
Apr 20, 2023
Ujjwal Dhoot - President and CEO of Allivet
Mar 02, 2023
Vijay Talwar - Multinational Sports and Retail Business Leader
Feb 16, 2023
Jason “Retailgeek” Goldberg - Chief Commerce Strategy Officer of Publicis
Feb 02, 2023
Kim Miller - Global CMO of Toys“R”Us
Jan 19, 2023
Ben Chodor - Online Communications Serial Entrepreneur and Author
Dec 15, 2022
Adam Stambleck - President and Chief Client Officer of Movable Ink
Dec 01, 2022
David Zucker - CMO and SVP eCommerce at Perdue Farms
Nov 10, 2022
Melissa Feemster - Co-Founder of Team Bespoke
Oct 20, 2022
Rob Garf - VP and GM, Retail at Salesforce
Sep 29, 2022
Erik Lautier - Director at AlixPartners
Sep 15, 2022
Karilyn Anderson - Group VP, Digital Marketing and CRM at SPARC Group
Aug 25, 2022
Max Branstetter - Founder and Podcast Producer at MaxPodcasting
Aug 11, 2022
Scott Hilton - CEO of Wonder
Jul 28, 2022
Kyle Widrick - Founder and CEO of Win Brands Group
Jul 07, 2022
Bill Adler - Co-Founder, CEO, and President of True Fit
Jun 16, 2022
William Harris - Founder and CEO of Elumynt
Jun 02, 2022
Alan Kraft - Founder and Chief Revenue Officer of Media Horizons
May 19, 2022
Rob Smith - CEO and Founder of The Phluid Project
Apr 28, 2022
Cindy Marshall - Founder and CEO of SHINE Strategy
Apr 14, 2022
Dawn Robertson - CEO of OCM
Mar 31, 2022
Nilay Shah - VP, Digital Marketing for the New York Giants
Mar 17, 2022
Fan Bi - Angel Investor and Co-Founder of The Hedgehog Company
Mar 03, 2022
Sean Phaler - Director of Digital Marketing for Tepper Sports and Entertainment
Feb 17, 2022
Steve Goldberg - President of SGG + Associates
Jan 27, 2022
Ryan Babenzien - Founder of Jolie Skin and Greats
Jan 13, 2022
Tom Shipley - Serial Entrepreneur and Co-Founder of Foundry
Dec 16, 2021
Rick Watson - Founder and CEO of RMW Commerce Consulting
Dec 02, 2021
Devon Pike - President of Baggallini
Nov 11, 2021
Cathy Halligan - Independent Board Director of Publicly-Held Companies
Oct 07, 2021
Jamie Gutfreund - Consumer Marketing Executive and Strategic Advisor
Sep 23, 2021
Brian Rainey - Co-Founder and CEO of Path2Response
Sep 11, 2021
Jeffrey Slater - Chief Listening Officer of The Marketing Sage
Aug 26, 2021
Kerel Cooper - CMO of LiveIntent
Aug 12, 2021
John Shea - President and Founder of Momentum Commerce
Jul 15, 2021
Emily Griffith - Founder and CEO of Lil Bucks
Jun 24, 2021
Nate Checketts - Co-Founder and CEO of Rhone
Jun 10, 2021
Adam Siegel - Founder and CEO of Recurate
May 27, 2021
Sabir Semerkant – Founder of GROWTH by SABIR
May 13, 2021
Mike Dupuis – Chief Digital Officer of SPARC Group
Apr 29, 2021
Brian Long – CEO and Co-Founder of Attentive
Apr 15, 2021
Sam Norpel – Chief Digital Officer of Juvenescence
Apr 01, 2021
Brian Berger – Founder and CEO of Mack Weldon
Mar 18, 2021
Caroline and Jake Danehy – Co-Founders of Fair Harbor
Mar 04, 2021
Chloe Songer and Stuart Ahlum – Co-Founders of Thousand Fell
Feb 18, 2021
Lucille DeHart – Senior Marketing and Branding Executive
Feb 04, 2021
Matt Blumberg – Co-Founder and CEO of Bolster
Jan 14, 2021
Sucharita Kodali – VP, Principal Analyst at Forrester
Dec 17, 2020
Craig Brommers – CMO of American Eagle Outfitters
Dec 03, 2020
Rodney Woodruff – VP, Engineering at WW
Nov 19, 2020
Miki Berardelli – Founder of Miki B LLC
Nov 05, 2020
Kara Goldin – Founder and CEO of Hint Inc.
Oct 22, 2020
Paula Schneider – CEO of Susan G. Komen
Oct 01, 2020
Kim DeYoung – Choice Coach and Serial Entrepreneur
Sep 17, 2020
Patti Hughes – Founder, CEO, and CCO of Natural Life
Sep 03, 2020
Joe Yakuel – Founder and CEO of WITHIN
Aug 20, 2020
Joel Quadracci – Chairman, President, and CEO of Quad
Aug 06, 2020
Lisa and Jack Bodell – FutureThink and The Knowledge Society
Jul 23, 2020
Pano Anthos – Founder and Managing Director of XRC Labs
Jul 09, 2020
Bernardine Wu – Founder and CEO of FitForCommerce
Jun 25, 2020
Joe Megibow – CEO of Purple
Jun 11, 2020
Bob Wischusen – Voice of the Jets and ESPN Broadcaster
Jun 04, 2020
Fayez Mohamood – Co-Founder and CEO of Bluecore
May 28, 2020
Kabir Shahani – CEO of Amperity
May 14, 2020
Doug Zarkin – CMO of Pearle Vision
Apr 30, 2020
Todd Saunders – CEO of AdHawk and FloorForce
Apr 16, 2020
Patty Steele – Legendary NYC Radio Host
Apr 09, 2020
Jodi Watson – CMO, Marketing Consultant, and Board Member
Apr 02, 2020
Monica Smith – Founder and CEO of Marketsmith
Mar 19, 2020
Chip Bergh – President and CEO of Levi Strauss and Co.
Mar 05, 2020
Tim Peterson – Chief Marketing and Digital Officer of SportsBiz
Feb 20, 2020
Matt Blonder - Reebok Global Head of Marketing, Brand Management, and Digital Commerce
Feb 03, 2020
Mitch Slater - SVP Wealth Management at UBS, Host of Financially Speaking
Feb 03, 2020
Mark Friedman - Opening the Marketing Playbook
Feb 03, 2020