Thinking Ahead: Your Leading-Edge Insights Podcast

By GfK

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Category: Marketing

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Subscribers: 4
Reviews: 0
Episodes: 91

Description

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

Episode Date
UK Consumer Confidence Uncut April 2024
Apr 30, 2024
Consumer Outlook 2024: Technology & Gen Alpha
Apr 09, 2024
UK Consumer Confidence Uncut March 2024
Mar 27, 2024
Consumer Outlook 2024: The Fundamentals & Sustainability
Mar 13, 2024
The rise of the UK’s second-hand mobile phone market
Mar 08, 2024
UK Consumer Confidence Uncut February 2024
Feb 29, 2024
Future of Mobility 2024
Feb 21, 2024
Living with Technology
Feb 13, 2024
UK Consumer Confidence Uncut January 2024
Feb 13, 2024
CMO Outlook Series: Sustainability
Feb 09, 2024
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
Feb 02, 2024
How digital advertising helps build brand equity with Meta
Dec 19, 2023
UK: Black Friday 2023 results and outlook
Dec 08, 2023
UK: Why buy in a cost-of-living crisis?
Nov 29, 2023
Breaking out of the (generational) box
Nov 15, 2023
Why aren’t we all driving EVs?
Nov 07, 2023
Spotlight on UK Smart Home
Oct 23, 2023
The Rise and Rise of Sustainability in the UK
Sep 27, 2023
Connecting with the new experiential consumer
Jul 07, 2023
Behind the Scenes: NextGen Hackathon 2023
Jun 09, 2023
Optimize eCommerce 2023
Apr 22, 2023
From Green to Glam: Where consumers sit on the sustainability spectrum
Apr 04, 2023
Why Data Siloes Should Be Marketing’s Public Enemy #1
Mar 14, 2023
Consumer Outlook: Bringing the 2023 Consumer into Focus
Feb 16, 2023
Obliterate “Green” Stereotypes: How the generations really think, feel & act around sustainability
Dec 16, 2022
Sustainability at GfK: What You Need to Know
Dec 13, 2022
The new faces of brand purpose: Smart strategies for high-stakes times
Sep 28, 2022
Leveraging trends to stay ahead of tomorrow’s consumers
Aug 18, 2022
Climbing the Consumer Insights Ladder
Aug 08, 2022
The Next Opportunity in The Next Generation: Data Insights
Jun 01, 2022
American Women: How They Feel & What They Do
Apr 29, 2022
Diversity & Inclusion in Research
Feb 11, 2022
How manufacturers should leverage GSA‘s newly enhanced Advantage platform
Dec 16, 2021
How to address supply chain issues this holiday season
Dec 15, 2021
Becoming a brand your consumers trust: The DTC Model
Nov 09, 2021
Constellation Brands and BeenThereDoneThat talk DTC strategies
Oct 29, 2021
The closing gap between the virtual world and reality
Oct 20, 2021
The ROI of actionable insights
Oct 07, 2021
How to increase your eCommerce traffic (a checklist)
Sep 15, 2021
A look at the top Latin America economies and their consumers
Sep 01, 2021
Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
Aug 26, 2021
The future of cookies: The impact on online marketing and consumers
Aug 11, 2021
How can brands embrace sustainability in meaningful and believable ways?
Aug 11, 2021
Deliver a fresh, compelling shopper experience in 2021
Aug 04, 2021
A conversation with TerraCycle on sustainability
Jul 30, 2021
How premium brands are leading economic recovery
Jul 14, 2021
Building connections beyond pride month
Jul 07, 2021
The Asian Powerhouses: Their consumers and values
Jun 23, 2021
The secret to mobile advertising
Jun 10, 2021
Are we “back”? An update on consumers and COVID-19
May 26, 2021
How brands can win consumers' hearts in the new marketplace
May 19, 2021
The future of cookies: The impact on online marketing and consumers
May 05, 2021
The next generation of data scientists
Apr 28, 2021
What is means to have a 'healthy' brand
Apr 19, 2021
A successful product's journey from idea to launch
Mar 18, 2021
How data can drive smarter decisions
Mar 10, 2021
How to optimize eCommerce and boost sales
Feb 17, 2021
What you need to know about B2B influencer marketing
Feb 10, 2021
Using consumer trends for strategic insights
Feb 03, 2021
Trends to watch: Health & wellness
Jan 20, 2021
Replay: Rewriting the influencer playbook
Jan 11, 2021
Booming shopping trends: What to watch
Dec 14, 2020
The future of work and a digital lifestyle
Dec 03, 2020
"Driving" consumer expectations in 2021
Nov 20, 2020
The world according to Biden and Trump supporters
Oct 29, 2020
A timeline of COVID and its impact on consumers and brands
Oct 22, 2020
The future of the smart home today
Oct 16, 2020
The future of sustainability: What brands & marketers need to know
Oct 01, 2020
Going back to school in the time of COVID-19
Sep 11, 2020
The changes and challenges of advertising
Sep 01, 2020
How does Gen Z feel about COVID-19 and the future?
Aug 18, 2020
The Rise of eSports and its Fans
Aug 04, 2020
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Jul 23, 2020
Activism, anxiety, and the new consumer marketplace
Jul 15, 2020
Bringing new precision to programmatic targeting
Jul 09, 2020
Life under Crisis: How consumers feel about COVID-19 and protests
Jul 02, 2020
Understand the forces shaping the future of shopping
Jun 26, 2020
Creating Success Through In-Market Testing
Jun 04, 2020
Rewriting the Influencer Playbook
May 19, 2020
The Art of Digital Ad Targeting
May 13, 2020
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
May 05, 2020
Changes in lifestyles & behaviors following COVID-19
Apr 28, 2020
Is Sustainability still important in uncertain times?
Apr 21, 2020
How American Consumers are Handling the COVID-19 Outbreak
Apr 16, 2020
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
Apr 14, 2020
Understanding CBD Consumers
Apr 07, 2020
Coronavirus: Tracking its impact on brands & consumers
Mar 25, 2020
The "dark" side of the marketing
Mar 17, 2020
Future of Retail: The Impact of Technology
Mar 03, 2020
Why are we still talking about Millennials?
Feb 18, 2020
Coming Soon
Jan 29, 2020