This Can't Be That Hard

By Annemie Tonken

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Image by Annemie Tonken

Category: Marketing

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Subscribers: 8
Reviews: 1
Episodes: 261

Kate Cashin
 Feb 4, 2023
I'm an Australian photographer and have recently discovered your podcast and have loved catching up on back episodes.

Description

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

Episode Date
261 - Getting Started with a Virtual Assistant with Rick Liston
Apr 23, 2024
260 - Intersecting Skills with Amanda Dudzik
Apr 16, 2024
259 - Dealing with Difficult Clients with Rachel Utain-Evans
Apr 09, 2024
258 - How I'm using Pic-Time's new AI feature in my Family Photography Business
Apr 02, 2024
257 - Tech Your Business Needs Right Now with Dayna Schaaf
Mar 26, 2024
256 - Increasing Print Sales with Wall Gallery Mockups with Sharisse Rowan
Mar 19, 2024
255 - Successfully Transitioning out of the Slow Season with Sabrina Gebhardt
Mar 12, 2024
254 - What Stays the Same
Mar 05, 2024
253 - Accommodating Neurodivergence with Stacey Feasel
Feb 27, 2024
252 - Welcome to the Simple Sales System
Feb 20, 2024
251 - The Power of Affiliate Marketing with Dayna Schaaf
Feb 13, 2024
250 - Pivoting Like a Pro: Starting Over with Alison Bell
Feb 06, 2024
249 - The No-Mistake Mindset
Jan 30, 2024
248 - Designing the Life (and Business) You Want with Kristin Sweeting with Kristin Sweeting
Jan 23, 2024
247 - Adding Flash to Your In-Home Portrait Toolkit with Kim Hildebrand
Jan 16, 2024
246 - The Ten-Minute Commitment
Jan 09, 2024
245 - Your Five People
Jan 02, 2024
244 - Budgeting & Forecasting for Increased Profitability with Danielle Hendon
Dec 26, 2023
243 - Expense or Investment?
Dec 19, 2023
242 - Same Day Sales
Dec 12, 2023
241 - Unlock your Marketing Magic
Dec 05, 2023
240: The Six Levels of Freelancing Life with Brian Hood
Nov 28, 2023
239: How to Bring on Associate Photographers with Jill C Smith
Nov 21, 2023
238: Keeping Your Photos Fresh
Nov 14, 2023
237: My Son's Senior Portraits
Nov 07, 2023
236: Neurodivergence and Inclusivity in Photography with Rose McAvoy
Oct 31, 2023
235: 4 Ways to Use Loom In Your Photography Business
Oct 24, 2023
234: Leveraging Podcasts to Grow Your Photography Business with Christina Lenkowski
Oct 17, 2023
233: Rewriting the Rules of Your Photography Business
Oct 10, 2023
232: Photographers using AI for SEO with Sarah Landa
Oct 03, 2023
231: Shameless Selling
Sep 26, 2023
230: Communication Strategies for Difficult Clients with Melody MacDonald
Sep 19, 2023
229 - Charitable Marketing with Nicole Begley
Sep 12, 2023
228 - Stories that Sell with Jude Charles
Sep 05, 2023
227: Staying the Course with Briana Tresko
Aug 29, 2023
226: Mastering the High-Season Madness with Jaye McLaughlin
Aug 22, 2023
225: Auditing Your Website to Increase Bookings
Aug 15, 2023
224: Finding Success as a Part-Time Photographer with Lydia Fine
Aug 08, 2023
223: Is a Mastermind Right for You? with Elena S. Blair
Aug 01, 2023
222: You Aren't Charging Enough with Bonnie Sindelar
Jul 25, 2023
221: A Client's Perspective
Jul 18, 2023
220: Lessons from 1,000 Students
Jul 11, 2023
219: Striving for Stability
Jul 04, 2023
218: Business Tip Road Trip
Jun 27, 2023
217: Make it Easy for Them
Jun 20, 2023
216: PR Made Easy with Gloria Chou
Jun 13, 2023
215: The Psychology of Time
Jun 06, 2023
214: Book More Clients with Brooke Jefferson
May 30, 2023
213: The Experiment Mindset
May 23, 2023
212: Photographer's Nightmare Scenarios (and how they help us grow)
May 16, 2023
211: Maximize Your Mini-Sessions with Alison Amick Brett
May 09, 2023
210: The 3 Systems Mistakes Photographers Make
May 02, 2023
209: The 3 Systems Every Photography Business Needs
Apr 25, 2023
208: A Better Way to Do Model Calls with Daisy Zimmer
Apr 18, 2023
207: Diversifying Your Life with Nikki Closser
Apr 11, 2023
206: My New Favorite Productivity Tip
Apr 04, 2023
205: Setting Yourself Up for Immediate Success with Elin Azganun
Mar 28, 2023
204 - The Do's and Don'ts of Outsourcing & Automating
Mar 21, 2023
203: The Art of Fine Art School Portraits with Lindsey Turner
Mar 14, 2023
202: Cultivating Confidence with Sabrina Gebhardt
Mar 07, 2023
201: Seeing The Light with Caro Cuinet-Wellings
Feb 28, 2023
200: Ask Annemie Anything
Feb 21, 2023
199: Love Is (Almost) All You Need
Feb 14, 2023
198: SEO for Photographers with Meredith's Husband
Feb 07, 2023
197: A Different Approach to Business Decisions with Natalie Jennings
Jan 31, 2023
196: When Things Go Wrong
Jan 24, 2023
195: Managing Meteoric Growth with Hannah Smith
Jan 17, 2023
194: Welcome to the Consistency Club!
Jan 10, 2023
Ep 193: The Journey Map
Jan 03, 2023
Ep 192: The Photographer's Work Wheel
Dec 27, 2022
Ep 191: Launching a Photo Membership in a Niche Market with Monica Adalsteinsson
Dec 20, 2022
Ep 190: Tales from Facebook Jail with Megan Lacy
Dec 13, 2022
Ep 189: Keeping Up with Social Media Trends with Cassidy Lynne
Dec 06, 2022
Ep 188: Blogging to Increase Your SEO with Melissa Arlena
Nov 29, 2022
Ep 187: Lessons from Lasso
Nov 22, 2022
Ep 186: How to Rebrand Yourself with Rachel Greiman of Green Chair Stories
Nov 15, 2022
Ep 185: Reframing Burnout with Krista Marie Lynch
Nov 08, 2022
Ep 184: Bookkeeping for Photographers with Tanya Hirschy
Nov 01, 2022
Ep 183: 5 Reasons to Run a Holiday Sale This Year
Oct 25, 2022
Ep 182: The Myth of the "Overnight Success" with Carmen Bridgewater
Oct 18, 2022
Ep 181: How who we are shapes what we do, with (my brother) Evan Berding
Oct 11, 2022
Ep 180: VIP Days for Photographers with Jordan Gill
Oct 04, 2022
Ep 179: Keep Your Eyes Open
Sep 27, 2022
EP 178: Avoiding Data Disasters with Ryan Hamic
Sep 20, 2022
Ep 177: Booking Clients WITHOUT a Phone Call (Student Success Stories)
Sep 13, 2022
Ep 176: Unusual Marketing Strategies for Photographers with Raymond Hatfield
Sep 06, 2022
Ep 175: The Path to Profitability as a New Photographer
Aug 30, 2022
Ep 174: Seven Strategies to Reduce Business Stress with Heather Lahtinen
Aug 23, 2022
Ep 173: Marketing in Hard Times
Aug 16, 2022
Ep 172: Check Your Tech with Colie James
Aug 09, 2022
Ep 171: Preparing for the Economic Storm Ahead
Aug 02, 2022
Ep 170: Purposefully Part-Time with Erin Brown
Jul 26, 2022
EP 169: An Idea for Capturing Ideas
Jul 19, 2022
EP 168: Preventing Problems with TheLawTog® Rachel Brenke
Jul 12, 2022
EP 167: Breaking the Rules
Jul 05, 2022
EP 166: The Business of Filmmaking with Courtney Holmes
Jun 28, 2022
EP 165: When Should You Raise Your Prices?
Jun 21, 2022
EP 164: Clone Your Best Clients with Heidi Thompson
Jun 14, 2022
EP 163: The Importance of Taking a Break
Jun 07, 2022
EP 162: The Four Types of Buyers with Courtney Fanning
May 31, 2022
EP 161: What Waiting Costs
May 24, 2022
EP 160: Being a Catalyst for Creativity with Paige Ray
May 17, 2022
EP 159: If You Hate Selling, You're Doing it Wrong
May 10, 2022
EP 158: Investing In Yourself with Cassidy Parker Smith
May 03, 2022
EP 157: Money Doesn't Make the Model
Apr 21, 2022
EP 156: Life After Photography with (my fiance!) Riley MacLean
Apr 19, 2022
EP 155: Riding the Financial Waves with MicKallyn Elis
Apr 11, 2022
EP 154: Navigating Niching Down with Tavia Redburn
Apr 05, 2022
EP 153: Connecting with Clients
Mar 29, 2022
EP 152: Better Business Boundaries With Sabrina Gebhardt
Mar 22, 2022
EP 151: 3 Ways to Increase your Income WITHOUT Raising your Prices
Mar 15, 2022
EP 150: Getting the Byline with Carolyn Fong
Mar 08, 2022
EP 149: Defending your Art with Cornell Watson
Mar 01, 2022
EP 148: Pitching Yourself with PR Expert Gloria Chou
Feb 22, 2022
EP 147: What's Holding You Back in your Business?
Feb 15, 2022
EP 146: Bonus! Student Stories
Feb 10, 2022
EP 145: Work-Life Balance is a Work in Progress
Feb 08, 2022
EP 144: Three Ways To Make A Living as a Photographer
Feb 01, 2022
EP 143: Possum Clients with Aisling O'Brien
Jan 25, 2022
EP 142: Waking Up Your Website with Carolina Guzik
Jan 18, 2022
EP 141: Setting your Salary as a Solopreneur
Jan 11, 2022
EP 140: Best Of The Podcast In 2021, Part 2
Jan 04, 2022
EP 139: Best Of The Podcast In 2021, Part 1
Dec 28, 2021
EP 138: Setting Goals For The New Year
Dec 21, 2021
EP 137: Six Business Metrics I Look At Every Year
Dec 14, 2021
EP 136: Your Clients Don't Know What They Want
Dec 07, 2021
EP 135: Content Marketing Like a Boss with Julie Christie
Nov 30, 2021
EP 134: Showing Gratitude To Yourself
Nov 23, 2021
EP 133: The Value of What We Do with Kami Vanous
Nov 16, 2021
EP 132: The Newborn Retreat with Lisa DiGeso
Nov 09, 2021
EP 131: Reinventing your Business with Melissa Arlena
Nov 02, 2021
EP 130: Tales from the In-Person-Sales Crypt
Oct 26, 2021
EP 129: Business Brainstorming with Colie James
Oct 19, 2021
EP 128: Five Client Gift Ideas (That Won't Break the Bank!)
Oct 12, 2021
EP 127: Intentional Transitions with Mary Otanez
Oct 05, 2021
EP 126: A's to Five Very Common Photography Q's
Sep 28, 2021
EP 125: High Prices in a Low Priced Market with Elke Van den Ende
Sep 21, 2021
EP 124: Me and Money - A Brief History
Sep 14, 2021
EP 123: Mirrorless Mayhem Part 2 - the Final Decision
Sep 07, 2021
EP 122: 10 Reasons Why People Buy
Aug 31, 2021
EP 121: The Facebook Complain Train
Aug 24, 2021
EP 120: Creating, Funding, and Publishing a Photography Book with Amanda Thorson
Aug 17, 2021
EP 119: A New Way to Think About Client Communication
Aug 10, 2021
EP 118: Email Marketing 101 with Sobrina Pies Crawford
Aug 03, 2021
EP 117: Mirrorless Mayhem Part 1: An interview with B&H Photo
Jul 27, 2021
Ep: 116 Five Ways to Repurpose the Content in your Client Prep Guide
Jul 20, 2021
EP 115: The Power of a Value Ladder
Jul 13, 2021
EP 114: Chain Reaction Marketing with Ben Hartley
Jul 06, 2021
EP 113: Marketing 201 - an Advanced Strategy
Jun 29, 2021
EP 112: Revenue on Repeat - stories from my students
Jun 22, 2021
EP 111: Building a Successful Video Strategy on IG with Natasha Samuel
Jun 15, 2021
EP 110: Colonoscopies and Customer Service
Jun 08, 2021
EP 109: A Top-Notch Sales and Marketing Team Your Photography Business Can Actually Afford
Jun 01, 2021
EP 108: Mini-Session Success with Rebecca Rice
May 25, 2021
EP 107: Our Favorite Business Tools
May 18, 2021
EP 106: Helping Photographers and Clients Connect with Lachlan Shum
May 11, 2021
EP 105: How Automations Help You AND Your Clients
May 04, 2021
EP 104: Building a Community with LaShawn Wiltz
Apr 27, 2021
EP 103: [MM] Switching Target Audiences with Susannah Storch
Apr 23, 2021
EP 102: Raising Your Prices as Painlessly as Possible
Apr 20, 2021
EP 101: [MM] Dialing In Your Messaging with Marc DeCarli
Apr 16, 2021
EP 100: Surprise!
Apr 13, 2021
EP 099: [MM] Donkey or Workhorse? with Candra Schank
Apr 09, 2021
EP 098: Don't get Dragged Down by Price Anchors
Apr 06, 2021
EP 097: [MM] How to Know What You're Doing Wrong (or right) with Klayne Rolader
Apr 02, 2021
EP 096: Brand Photography With Vicki Knights And Eddie Judd
Mar 30, 2021
EP 095: [MM] So You Built It And They Didn't Come (Right Away)... What Next? With Evelynne Gomes-Greenberg
Mar 26, 2021
EP 094: News and Announcements and Freebies, oh my!
Mar 23, 2021
EP 093: [MM] Managing a Business and a Chronic Illness with Donna Craddock
Mar 19, 2021
EP 092: Studio Manager Magic with Amy Sanusi
Mar 16, 2021
EP 091: [MM] Getting Clients To Make The Leap with Cara Burk
Mar 12, 2021
EP 090: Managing Your Money Mindset
Mar 09, 2021
EP 089: [MM] Intentional Simplification with Kate Thompson
Mar 05, 2021
EP 088: SEO Strategies for Photographers with Sarah Landa
Mar 02, 2021
EP 087: [MM] Making a Transition Plan with Ashley Gliss
Feb 26, 2021
EP 086: The Simple Sales Addition
Feb 23, 2021
EP 085: [MM] Pricing & Marketing in a New Area with Tara Fjetland
Feb 19, 2021
EP 084: An Insider's Insight
Feb 16, 2021
EP 083: [MM] Diversifying your income and your brand with Emily Hines
Feb 12, 2021
EP 082: A Meta-Call to Action
Feb 09, 2021
EP 081: [MM] Transitioning from Part-Time to Full-Time with Tiernae Salley
Feb 05, 2021
EP 080: Being the CEO of your Business with Sabrina Gebhardt
Feb 02, 2021
EP 079: [MM] New Town, New Baby, New Marketing Plan with Megan Lacy
Jan 29, 2021
EP 078: Creating a Video for your About me Page
Jan 26, 2021
EP 077: [MM] Mind your Marketing Mentality with Nikki Shefchik
Jan 22, 2021
EP 076: New year, new goals, & a New Format for The Family Narrative with Kate Thompson & Posy Quarterman
Jan 19, 2021
EP 075: [MM] Tweaking the System with Melissa Dorman
Jan 15, 2021
EP 074: Marking a Year With Lessons & Successes
Jan 12, 2021
EP 073: [MM] Marketing From Scratch with Anouk Briere-Godbout
Jan 08, 2021
EP 072: Real World Branding Strategies with Erica Benson
Jan 05, 2021
EP 071: Looking Back, Looking Forward
Jan 01, 2021
EP 070: Holiday Special feat: We Are Photographers
Dec 29, 2020
EP 069: Holiday Special - Rewind Edition
Dec 22, 2020
EP 068: Holiday Special feat: Shoot Edit Chat Repeat
Dec 15, 2020
EP 067: Holiday Special - Rewind Edition
Dec 08, 2020
EP 066: Holiday Special feat: The Tog Republic
Dec 01, 2020
EP 065: [MM] Getting a Different Perspective with Kristyn Miller
Nov 27, 2020
EP 064: Kahran & Reg Bethencourt and Their GLORY-ous New Book
Nov 24, 2020
EP 063: [MM] Keeping long-term clients happy when your business changes with Jaye McLaughlin
Nov 20, 2020
EP 062: Are You Overcomplicating Things?
Nov 17, 2020
EP 061: [MM] An Unschooled Post-Mortem with Dreama Spence
Nov 13, 2020
EP 060: Creativity in the face of Covid
Nov 10, 2020
EP 059: [MM] Adding a High-end Line to your Mid-Range Business Model with Martin Knowlesess model to your existing brand without rocking the boat.
Nov 06, 2020
EP 058: The Win-Win-Win $1000 Year-End Challenge
Nov 03, 2020
EP 057: [MM] Booking Boundaries with Amy Sanusi
Oct 30, 2020
EP 056: The What/When/Why of 1:1 Coaching with Maz Pedersen
Oct 27, 2020
EP 055: [MM] How to know when it's time to bump your prices with Angie Wynne
Oct 23, 2020
EP 054 - Putting a Price on Privacy
Oct 20, 2020
EP 053: [MM] Getting Good Referrals When You're New to Business with Tristen Aque
Oct 16, 2020
EP 052: The Bookkeeping Big Picture with Amanda Evans
Oct 13, 2020
EP 051: [MM] Getting to the Next Level with Briana Averwater
Oct 09, 2020
EP 050: This One's Dedicated to You (yes, YOU)
Oct 06, 2020
EP 049: [MM] Switching from All-Inclusive to the Simple Sales System with Lyndsay McNiff
Oct 02, 2020
EP 048: The Decision Maze
Sep 29, 2020
EP 047: [MM] How to Run Profitable, On-Brand Mini Sessions with Dana Walsh
Sep 25, 2020
EP 046: How to Spend Your Education Dollars Wisely with Kate Thompson & Posy Quarterman
Sep 22, 2020
EP 045: [MM] How to introduce a big price increase to your existing clients w/Melissa Jeffcoat
Sep 18, 2020
EP 044: Little Lessons from Big Business
Sep 15, 2020
EP 043: [MM] Questions about Questionnaires with Jess Koehler
Sep 11, 2020
EP 042: Running a Successful Donkey Business with Amanda Thorson
Sep 08, 2020
EP 041: [MM] Taking the Marketing Long View with Paige Daniels
Sep 04, 2020
EP 040: The 5P Alignment Approach
Sep 01, 2020
EP 039: [MM] Time Management During Quarantine with Carolyn Soling
Aug 28, 2020
EP 038: The Donkey, the Workhorse, and the Unicorn
Aug 25, 2020
EP 037: [MM] Niching Down with Ana Vallejo
Aug 21, 2020
EP 036: Landing and Planning a Solo Art Exhibit with Cornell Watson
Aug 18, 2020
EP 035: [MM] Starting Over in a New Location with Andrea de Anda
Aug 14, 2020
EP 034: 10 Lessons I've Learned in 10 Years in Business
Aug 11, 2020
EP 033: [MM] Managing Problem Clients with Rachel Castro
Aug 07, 2020
EP 032: All Things CRM, Part 2, A Roundtable Discussion
Aug 04, 2020
EP 031: [MM] Understanding Print Credit and Sales with Kayla Kohn
Jul 31, 2020
EP 030: All Things CRM, Part 1 with Colie James
Jul 28, 2020
EP 029: [MM] Connecting with New Clients after a Price Jump with Kendra Greenberg
Jul 24, 2020
EP 028: Good Customer Service vs. Bad - a How To
Jul 21, 2020
EP 027: Fixed vs. Growth Mindset with Caro Cuinet Wellings
Jul 14, 2020
EP 026: Five Rules for a Profitable Product Portfolio
Jul 07, 2020
EP 025: How an hour a month can bring you a steady stream of leads with Carolina Guzik
Jun 30, 2020
EP 024: A Cheap, Easy, and Effective Marketing Must
Jun 23, 2020
EP 023: The Four Quadrants
Jun 16, 2020
EP 022: What Do I Say Now? Authentic Messaging with Nick North
Jun 09, 2020
EP 021: Fundraising With Your Photography
Jun 02, 2020
EP 020: Enantiodromia and the Both, And with Yan Palmer
May 26, 2020
EP 019: The One Pricing Rule You Can't Break
May 19, 2020
EP 018: Setting Boundaries with Leslie Kershaw
May 12, 2020
EP 017: How I Unintentionally Pandemic-Proofed My Photography Business
May 05, 2020
EP 016: The Band-Aid and the Cure
Apr 28, 2020
EP 015: What Do I Do Next?
Apr 21, 2020
Ep 014 - You Know What Assuming Does, Right?
Apr 14, 2020
EP 013: Stop Waiting For Life to Get Back to Normal
Apr 07, 2020
EP 012: A Conversation with Kate Thompson & Posy Quarterman
Mar 30, 2020
EP 011 - What if Your Business Came Out Even Stronger?
Mar 24, 2020
EP 010: Interview with Elena S. Blair
Mar 19, 2020
EP 009: Managing Photo Clients During the Coronavirus [bonus]
Mar 17, 2020
EP 008: This Has to Change
Mar 10, 2020
EP 007: 3 Tools Every Photographer’s Business Can Benefit From
Mar 03, 2020
EP 006: Check Your Map
Feb 25, 2020
EP 005: Marketing Done Right
Feb 18, 2020
EP 003: The Importance of Trust
Feb 11, 2020
EP 002: Success without Scale
Feb 11, 2020
EP 004: "Charge your worth" is terrible advice
Feb 11, 2020
EP 001: Welcome to the Podcast
Feb 11, 2020