Drive and Convert
By Jon MacDonald and Ryan Garrow
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Image by Jon MacDonald and Ryan Garrow
Category: Marketing
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Episodes: 106
Description
In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
| Episode | Date |
|---|---|
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Episode 105: Social Traffic in 2024
|
Apr 23, 2024 |
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Episode 104: How to Optimize for Both DTC and Wholesale
|
Apr 09, 2024 |
|
Episode 103: How to Find and Utilize the Right Marketing Experts
|
Mar 26, 2024 |
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Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive
|
Mar 12, 2024 |
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Episode 101: Is Microsoft Ads Worth Your Time?
|
Feb 27, 2024 |
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Episode 100: Our Biggest Lessons From 100 Episodes
|
Feb 13, 2024 |
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Episode 99: Announcing Behind the Click
|
Jan 30, 2024 |
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Episode 98: How To Turn Your Google Ads Around
|
Jan 16, 2024 |
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Episode 97: You've Got Data! Now What?
|
Jan 02, 2024 |
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Episode 96: Going from WTF to YAY with GA4
|
Dec 19, 2023 |
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Episode 95: How to Leverage AI in UX Optimization
|
Dec 05, 2023 |
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Episode 94: The Rise of Video in 2024
|
Nov 21, 2023 |
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Episode 93: Why November is the Most Underrated Time for a Website Audit
|
Nov 07, 2023 |
|
Episode 92: What You Need to Know About SEO Right Now
|
Oct 24, 2023 |
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Episode 91: Turning One-Time Buyers into Loyal Subscribers
|
Oct 10, 2023 |
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Episode 90: What is a Good ROAS (Return on Ad Spend)?
|
Sep 26, 2023 |
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Episode 89: What is a Good Conversion Rate?
|
Sep 12, 2023 |
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Episode 88: The Future of Attribution and AI
|
Aug 29, 2023 |
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Episode 87: Should I drive traffic to a landing page or PDP?
|
Aug 15, 2023 |
|
Episode 86: Where's the Traffic?
|
Aug 02, 2023 |
|
Episode 85: Nine Strategies to Increase Average Order Value
|
Jul 18, 2023 |
|
Episode 84: Holiday Analysis and Adjustments
|
Jul 10, 2023 |
|
Episode 83: Winning Tests and What the Learnings Can Teach You
|
Jun 20, 2023 |
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Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel
|
Jun 06, 2023 |
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Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking
|
May 23, 2023 |
|
Episode 80: Managing Attribution Model Changes
|
May 09, 2023 |
|
Episode 79: Ensuring Your Website Navigation Converts
|
Apr 25, 2023 |
|
Episode 78: Exiting an Online Business
|
Apr 11, 2023 |
|
Episode 77 : Optimizing Conversions with Low Traffic (Live)
|
Mar 28, 2023 |
|
Episode 76: Conversion Tracking in Performance Max
|
Mar 14, 2023 |
|
Episode 75: Why Industry Benchmarks Are Bullshit
|
Feb 28, 2023 |
|
Episode 74: Debunking Common SEO Myths
|
Feb 14, 2023 |
|
Episode 73: 5 Tests To Run On (Almost) Any Ecommerce Site
|
Jan 31, 2023 |
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Episode 72: Where Should Startups Get Their Initial Traffic?
|
Jan 17, 2023 |
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Episode 71: Leverage Cross-Selling And Upselling For Increased AOV
|
Jan 03, 2023 |
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Episode 70: Budget Planning for Website Traffic in 2023
|
Dec 20, 2022 |
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Episode 69: Why Brand-First CRO Won’t Replace User-First CRO
|
Dec 06, 2022 |
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Episode 68: Can Sharing Data Help You Win?
|
Nov 08, 2022 |
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Episode 67: Optimizing Your Website for Black Friday and Cyber Monday
|
Oct 25, 2022 |
|
Episode 66: The Importance of Feeds
|
Oct 11, 2022 |
|
Episode 65: Leveraging Social Proof To Improve Your Conversion Rate
|
Sep 27, 2022 |
|
Episode 64: Everything You Need To Know About Google Performance Max Campaigns
|
Sep 13, 2022 |
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Episode 63: How Adopting A Culture Of Experimentation Can Drive Conversions
|
Aug 30, 2022 |
|
Episode 62: Amazon Prime Day And The Holiday Impact On Ecommerce
|
Aug 16, 2022 |
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Episode 61: How Active Agers Shop Online (And How To Connect With Them)
|
Aug 02, 2022 |
|
Episode 60: How To Win With Automation
|
Jul 19, 2022 |
|
Episode 59: Why Not Test Everything?
|
Jul 05, 2022 |
|
Episode 58: What Happened In Q1-2022?!
|
Jun 21, 2022 |
|
Episode 57: Do You Need A Website Redesign Or CRO?
|
Jun 07, 2022 |
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Episode 56: Building An Online Business
|
May 24, 2022 |
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Episode 55: Listener Q&A (Allocating paid spend, large product catalogs, and more)
|
May 11, 2022 |
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Episode 54: Listener Q&A (Traffic Generation Post-iOS, Mobile vs. Desktop Optimization, and more)
|
Apr 26, 2022 |
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Episode 53: How Much Traffic Do You Need To Optimize Your Site?
|
Apr 12, 2022 |
|
Episode 52: The Role of Marketplaces In Ecommerce
|
Mar 01, 2022 |
|
Episode 51: Telling Your Brand Story Without Compromising Conversions
|
Feb 15, 2022 |
|
Episode 50: What will traffic look like in 2022?
|
Feb 01, 2022 |
|
Episode 49: How Do CRO And SEO Exist Together?
|
Jan 18, 2022 |
|
Episode 48: Referral Traffic: An untapped growth channel?
|
Jan 04, 2022 |
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Episode 47: Rapid Testing – The Next Evolution of CRO?
|
Dec 21, 2021 |
|
Episode 46: The Traffic Balancing Act
|
Dec 08, 2021 |
|
Episode 45: Why Brands Don't Invest In CRO (And What It's Costing Them)
|
Nov 23, 2021 |
|
Episode 44: How To Attract Customers This Holiday Season (2021 Edition)
|
Nov 09, 2021 |
|
Episode 43: Opting In To Optimization (Jon's New Book)
|
Oct 26, 2021 |
|
Episode 42: How To Make The Most Of Your Holiday Campaign
|
Sep 28, 2021 |
|
Episode 41: When (And How) To Invest In Search Engine Optimization
|
Sep 14, 2021 |
|
Episode 40: The Downside of Discounting (& What To Do Instead)
|
Aug 31, 2021 |
|
Episode 39: Chasing Bad Forecasts
|
Aug 18, 2021 |
|
Episode 38: iOS15 & Why CRO Is More Important Than Ever
|
Aug 03, 2021 |
|
Episode 37: Re-Directing Facebook Traffic
|
Jul 20, 2021 |
|
Episode 36: Overcoming Channel Conflict
|
Jul 06, 2021 |
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Episode 35: Text Ads on Google
|
Jun 22, 2021 |
|
Episode 34: Common Objections to CRO
|
Jun 08, 2021 |
|
Episode 33: Shiny New Traffic Sources
|
May 25, 2021 |
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Episode 32: Writing Product Descriptions That Convert
|
May 11, 2021 |
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Episode 31: On-Site SEO & Its Value to SEM
|
Apr 27, 2021 |
|
Episode 30: Data at Each Stage of your Company
|
Apr 13, 2021 |
|
Episode 29: How to Compete Online with a Small Budget
|
Mar 30, 2021 |
|
Episode 28: Traffic & CRO--A Match Made in Heaven
|
Mar 16, 2021 |
|
Episode 27: Capitalizing on 2020 to Push for More in 2021
|
Mar 02, 2021 |
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Episode 26: Laws of Conversion (Part Two)
|
Feb 16, 2021 |
|
Episode 25: Are You Missing Out?
|
Feb 02, 2021 |
|
Episode 24: Laws of Conversion (Part One)
|
Jan 19, 2021 |
|
Episode 23: Amazon: How and Why to Drive Traffic
|
Jan 05, 2021 |
|
Episode 22: 7 Types of Customers and How to Convert Each of Them
|
Dec 22, 2020 |
|
Episode 21: What does YOUR data say about Cyber Week?
|
Dec 08, 2020 |
|
Episode 20: Dark Patterns
|
Nov 24, 2020 |
|
Episode 19: Is All Traffic Good Traffic?
|
Nov 10, 2020 |
|
Episode 18: Email Capture Popups
|
Oct 27, 2020 |
|
Episode 17: The Halo Effect of Google Shopping
|
Oct 13, 2020 |
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Episode 16: Discounting for Conversion Rates
|
Sep 29, 2020 |
|
Episode 15: Buy on Google and Your Brand
|
Sep 15, 2020 |
|
Episode 14: The Future of CRO
|
Sep 01, 2020 |
|
Episode 13: SEM Budget Forecasting
|
Aug 18, 2020 |
|
Episode 12: CRO's Role in Ecommerce Growth
|
Aug 04, 2020 |
|
Episode 11: What Makes SEM Difficult to DIY Well?
|
Jul 21, 2020 |
|
Episode 10: Optimizing Category Pages
|
Jul 07, 2020 |
|
Episode 9: Amazon: Fight or Join?
|
Jun 23, 2020 |
|
Episode 8: Selling on Social
|
Jun 09, 2020 |
|
Episode 7: What Makes CRO Difficult to DIY?
|
May 26, 2020 |
|
Episode 6: PPC Automation
|
May 12, 2020 |
|
Episode 5: Post-Purchase CRO
|
Apr 28, 2020 |
|
Episode 4: Remarketing and Re-engaging Your Audience
|
Apr 14, 2020 |
|
Episode 3: COVID-19 and E-commerce
|
Mar 26, 2020 |
|
Episode 2: Goal Setting for Conversion Rate Optimization
|
Mar 17, 2020 |
|
Episode 1: Goal Setting for Paid Search
|
Mar 03, 2020 |
|
Episode 0: Introduction
|
Feb 18, 2020 |