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Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!
Episode | Date |
---|---|
Cracking the Code: Reaching the Unreachable Reader
|
Apr 26, 2024 |
Book Sales: Why and How Self-Published Authors Are Taking the Lead
|
Apr 19, 2024 |
Listener Request: Navigating Amazon's Book Review Minefield
|
Apr 12, 2024 |
The #1 Strategy to Get More Amazon Reviews
|
Apr 05, 2024 |
Navigating the Literary Agent Landscape
|
Mar 29, 2024 |
Amazon's Virtual Voice: Redefining Audiobooks with AI
|
Mar 22, 2024 |
Navigating the Climb: Pitfalls for Authors Eyeing the Summit
|
Mar 15, 2024 |
Navigating the Media Landscape and How to Get Your Book the Attention it Deserves
|
Mar 08, 2024 |
Memoir vs. Self-Help: Choosing the Right Genre for Your Book
|
Mar 01, 2024 |
Navigating the Unexpected: What Authors Need to Prepare For
|
Feb 23, 2024 |
The Power of Author Education: Why it can Save you Money and Help You Succeed
|
Feb 16, 2024 |
Screenplay Scams Exposed: Important Warning for Authors
|
Feb 09, 2024 |
Amazon Update: International Readers Getting Cut Out of the Equation
|
Feb 02, 2024 |
Decoding the Jargon: Publicity, Marketing, Advertising, and Branding
|
Jan 26, 2024 |
Cracking the Code: Here's Why Your Amazon Ads Stopped Working
|
Jan 19, 2024 |
Crafting the Perfect Book Title and Subtitle Combo
|
Jan 12, 2024 |
How and Why Readers Buy Books: Understanding the Reader Journey
|
Jan 05, 2024 |
It's a Big Announcement!
|
Dec 30, 2023 |
Most Downloaded Episode: Why "Good Enough" and "Everyone Loves It" are Dangerous
|
Dec 29, 2023 |
Most Downloaded Episode: How We Really Feel About Advertising
|
Dec 22, 2023 |
The Secrets to Pricing Your Book for Success
|
Dec 15, 2023 |
Unlock the Secrets to Bestselling Success in 2024
|
Dec 08, 2023 |
Tossing Outdated Tactics and Refocusing in 2024
|
Dec 01, 2023 |
The Game-Changing Author Mindset
|
Nov 25, 2023 |
How to Break Into Trade Magazines
|
Nov 17, 2023 |
Tips for Developing a Captivating Book Cover & Penny's Latest Odyssey
|
Nov 10, 2023 |
Smart & Simple Strategies for Holiday Book Marketing
|
Nov 03, 2023 |
Secrets and Tips for Landing on a Bestseller List
|
Oct 27, 2023 |
How to Avoid Adding Your Book to an Amazon Dead End Category
|
Oct 20, 2023 |
Listener Request: When to Prep Elements of Your Author Platform
|
Oct 13, 2023 |
How to Craft a Great Book Pitch
|
Oct 06, 2023 |
The Amazon Sales Rank Demystified
|
Sep 29, 2023 |
How to Get into Catalogs and Subscription Boxes
|
Sep 22, 2023 |
Fake Books are Stealing Author Identities on Amazon
|
Sep 15, 2023 |
Amazon is Changing How Book Reviews Show Up in Search
|
Sep 08, 2023 |
Too Many Books, Not Enough Time to Market
|
Sep 01, 2023 |
The Amazon Machine is Changing Again
|
Aug 25, 2023 |
How to Identify (and avoid) Publishing Scams
|
Aug 18, 2023 |
Amazon Updates on Categories and More Changes on Amazon
|
Aug 11, 2023 |
Getting Your Books Specialty & Holiday Table Placement
|
Aug 04, 2023 |
Getting Your Book into Specialty Stores and Gift Shops
|
Jul 28, 2023 |
How to Use AI to Boost Your Book Marketing
|
Jul 21, 2023 |
All You Need to Know About Paid Influencer Marketing
|
Jul 14, 2023 |
How to Get More Traction on Social Media
|
Jul 07, 2023 |
How to Pitch Yourself to Podcasts or Start Your Own
|
Jun 30, 2023 |
Amazon's Latest Changes to Book Reviews
|
Jun 23, 2023 |
The New Category Changes on Amazon
|
Jun 16, 2023 |
"Doing Marketing" Versus Building & Growing Your Brand
|
Jun 09, 2023 |
What We Really Think About Social Media Advertising
|
Jun 02, 2023 |
Summer Promotion Ideas for Books Written for Kids and Teens
|
May 26, 2023 |
Using Book Awards and Contests to Maximize Your Exposure
|
May 19, 2023 |
Let's Talk About Soft Launches & Whether They Really Work
|
May 12, 2023 |
Book Distribution Finally Demystified
|
May 05, 2023 |
5 Reasons Your Amazon Ads Aren't Working
|
Apr 28, 2023 |
Things You Must Know How to Do As an Author
|
Apr 21, 2023 |
Tips for Setting a Budget for Your Book Marketing
|
Apr 14, 2023 |
Book Formats: Understanding the Benefits of Each Option
|
Mar 31, 2023 |
The Secrets to a Perfect Book Release
|
Mar 24, 2023 |
Why Promoting Locally Can be a Goldmine
|
Mar 17, 2023 |
The Pitfalls of Soliciting Feedback from Friends and Social Media
|
Mar 10, 2023 |
How to Follow the "Rules" for Success
|
Mar 03, 2023 |
How to Sell Your Book at the Correct Price
|
Feb 24, 2023 |
How Artificial Intelligence is Changing Publishing
|
Feb 17, 2023 |
Penny & Amy's Biggest Book Cover Pet Peeves
|
Feb 09, 2023 |
How to Sell More Copies of Your How-to or Self-Help Title
|
Feb 02, 2023 |
Getting Permission to Use Reviews, Blurbs and Likenesses
|
Jan 27, 2023 |
How to Make the Most Out of Every Marketing Dollar
|
Jan 19, 2023 |
How Your Author Bio Can Help You Sell Books
|
Jan 13, 2023 |
How to Make the Most Out of Every Single Win
|
Jan 05, 2023 |
A Different Perspective on Success and Failure
|
Dec 30, 2022 |
Listen to This Before You Put Your Book on Amazon
|
Dec 22, 2022 |
Common Ways Your Author Platform Works Against You
|
Dec 16, 2022 |
The Ins and Outs of Selling Books in Bulk
|
Dec 08, 2022 |
How the Wrong Book Title Can Make or Break Your Sales
|
Dec 02, 2022 |
Don't Lose Out on Sales By Marketing Your Non-Fiction to Everyone
|
Nov 24, 2022 |
Personalizing Your Book Can Make You a Media Rockstar
|
Nov 18, 2022 |
What You Can Expect to Pay for Your Book Marketing
|
Nov 10, 2022 |
The Difference Between Marketing and Sales
|
Nov 04, 2022 |
How Elevator Pitches Help Sell More Books
|
Oct 27, 2022 |
The Big Mistake You're Making on Your Website
|
Oct 21, 2022 |
How to Keep the Momentum Going After Your Release
|
Oct 13, 2022 |
Minisode: The Problem with Long Pre-Orders
|
Oct 07, 2022 |
How to Come Back from a Failed Book Launch
|
Sep 29, 2022 |
Minisode: How Book Marketing Firms Waste Your Money
|
Sep 23, 2022 |
Market Your Book in an Hour (or less) Per Week
|
Sep 15, 2022 |
Minisode: Don't be a Gray Box on Amazon
|
Sep 09, 2022 |
Things You Can Do to Fix Lagging Book Sales
|
Sep 01, 2022 |
Minisode: The Next Big Thing in Audio Books
|
Aug 19, 2022 |
Minisode: How to Protect Yourself from the Latest Author Scam
|
Aug 12, 2022 |
How to Market Your Book without Social Media
|
Aug 11, 2022 |
Minisode: How We Really Feel About Advertising
|
Aug 05, 2022 |
Networking with Libraries Amps Up Your Brand and Local Sales
|
Jul 28, 2022 |
Minisode: Christmas in July - How to Prepare your book for BIG holiday sales
|
Jul 22, 2022 |
How to Get Your Money's Worth When Hiring a Book Marketing Company
|
Jul 14, 2022 |
Minisode: Your Website's User Experience Matters
|
Jul 08, 2022 |
How Not to Screw Up Your Website
|
Jun 30, 2022 |
Minisode: The Importance of Online Media Alerts
|
Jun 24, 2022 |
Do Not Miss This Episode About Pen Names
|
Jun 16, 2022 |
Minisode: Goodreads Reminded Us that Not All Book Promotion is Equal
|
Jun 10, 2022 |
Insider Info on the Current Children’s Book Market
|
Jun 02, 2022 |
Minisode: Why Large Print Books Matter
|
May 27, 2022 |
The Big TikTok Show
|
May 19, 2022 |
Minisode: How to Crowdfund Your Book
|
May 13, 2022 |
What Most Authors Don't Understand About Publishing
|
May 05, 2022 |
Minisode: What Your Book Review Process Says About You
|
Apr 29, 2022 |
10 Myths About Author and Book Success
|
Apr 21, 2022 |
Minisode: Let's Talk About Paid vs. Organic Reviews
|
Apr 15, 2022 |
Book Covers that Actually Sell Books
|
Apr 07, 2022 |
Minisode: Why "Good Enough" and "Everyone Loves It" are Dangerous
|
Apr 01, 2022 |
Zeroing in on Your Real Reader Market
|
Mar 24, 2022 |
Minisode: Big Changes with Amazon Ads!
|
Mar 18, 2022 |
An Easy Way to Spend More Time Writing
|
Mar 10, 2022 |
Minisode: The Surprising Thing That’s Killing Your Book Sales
|
Mar 04, 2022 |
Rallying Your People: Superfans and Street Teams
|
Feb 24, 2022 |
Minisode: The Unexpected Details that Drive More Book Sales
|
Feb 18, 2022 |
Selling Non-Fiction Books in the Age of Free Information
|
Feb 10, 2022 |
Why Releasing a Book is Like Starting a Business
|
Feb 03, 2022 |
Minisode: Why You're Never Too Successful to Turn Down Media
|
Jan 28, 2022 |
How to Reverse Engineer Your Author Success
|
Jan 20, 2022 |
Minisode: How to Engage Social Media Adverse Readers
|
Jan 14, 2022 |
Secrets to Becoming a Profitable Author
|
Jan 06, 2022 |
Minisode: Red Flags We Look For and You Should Avoid
|
Dec 31, 2021 |
Creating (and sticking to!) a Book Marketing Plan in the New Year
|
Dec 23, 2021 |
Minisode: Are Covid-focused Books a Good Idea?
|
Dec 17, 2021 |
How a Publisher Can Kill Your Success
|
Dec 09, 2021 |
Minisode: Your Love/Hate Relationship with Your Content Editor
|
Dec 03, 2021 |
Why Gratitude Marketing is the Secret Sauce to Success and More Book Sales
|
Nov 25, 2021 |
Minisode: Understanding the Limits of Fiction in the Media
|
Nov 19, 2021 |
Why Some Goals Never Work and the Problem with Brainstorming
|
Nov 11, 2021 |
Minisode: Goodreads Drops Their Event Feature
|
Nov 05, 2021 |
Five Reasons Not to Put Your Book on Amazon Until You’re Ready to Promote It
|
Oct 28, 2021 |
Minisode: Amazon's New Bilingual Author Central Feature!
|
Oct 22, 2021 |
How to Battle Amazon Publishing (KDP) and Win - Bonus Episode
|
Oct 14, 2021 |
Minisode: I Want to be Famous (but I hate Amazon!)
|
Oct 08, 2021 |
How to Sell More Books Direct to Consumer to Sidestep Amazon
|
Sep 30, 2021 |
Minisode: Using a Special Pre-Order Price to Drive Book Sales
|
Sep 24, 2021 |
10 Easy Ways to Revive an Older Book
|
Sep 16, 2021 |
Minisode: Using Your Author Bio to Increase Sales
|
Sep 10, 2021 |
How to Sell More Books on Social Media without Burning Out
|
Sep 02, 2021 |
Minisode: Double Your Newsletter Sign Ups with This One Tip
|
Aug 27, 2021 |
Why a Good Author Brand is a MUST to Sell More Books
|
Aug 19, 2021 |
Minisode: Don't Promote Something That's Working Against You
|
Aug 13, 2021 |
Special Minisode: Amazon Launches A+ Content for KDP Authors
|
Aug 06, 2021 |
Understanding Kindle vs. Kindle Unlimited
|
Aug 05, 2021 |
Minisode: Why Your Next Book Won't Fix Your Last One
|
Jul 30, 2021 |
Using Book Reviews to Launch Your Success
|
Jul 22, 2021 |
Minisode: Key Elements of Your Book Promotion Timeline
|
Jul 16, 2021 |
Special Minisode: What the Next Apple iOS Update Means for Your Newsletter (And Your Book Marketing)
|
Jul 09, 2021 |
10 Things Book Marketing Can't Fix
|
Jul 08, 2021 |
Minisode: Do's and Dont's for Series Authors
|
Jul 02, 2021 |
All About Publication Dates and Choosing the Right One
|
Jun 24, 2021 |
Minisode: Media Kits and Press Releases
|
Jun 18, 2021 |
How to Market Your Book as a Summer Read
|
Jun 10, 2021 |
Minisode: Real Talk About Book Blurbs
|
Jun 04, 2021 |
Avoid Looking Like a Book Marketing Amateur
|
May 27, 2021 |
Minisode: How to Kill Your Book Series
|
May 21, 2021 |
How to Market a Memoir the Right Way
|
May 13, 2021 |
Minisode: This Is a Social Media Sabotage
|
May 07, 2021 |
Your Critical First 30 Days on Amazon
|
Apr 29, 2021 |
Minisode: Fun Ways to Enhance Your Amazon Reviews and Editorial Reviews
|
Apr 23, 2021 |
Sales Tips for Children's Book Authors
|
Apr 15, 2021 |
Minisode: Costco gets into the Audiobook Game
|
Apr 09, 2021 |
A Guide to Finding the Best Publisher for Your Book
|
Apr 01, 2021 |
Minisode: Why Non-Fiction Authors Must Be Experts to Succeed
|
Mar 26, 2021 |
Minisode: Dealing with Bad Reviews
|
Mar 26, 2021 |
Changes to Amazon that Affect Your Search and Keyword Choices
|
Mar 18, 2021 |
Minisode: Be Careful When Tethering Your Book to a News Story or Popular Culture
|
Mar 12, 2021 |
Minisode: Writing Books in Different Genres
|
Mar 12, 2021 |
How to Create and Maintain a Successful Newsletter
|
Mar 04, 2021 |
Minisode: Smart Pricing for Discount eBook Promotions
|
Feb 26, 2021 |
Getting Reviews is More Complex Than You Think
|
Feb 18, 2021 |
Minisode: Why You Should (still) Pitch your Local Library During a Pandemic
|
Feb 12, 2021 |
This Is the Biggest Mistake Authors Make
|
Feb 04, 2021 |
Creative Ways to Promote Your Book in 2021
|
Dec 31, 2020 |
Minisode: An Update on Amazon Book Categories
|
Dec 25, 2020 |
How the Pandemic has Changed Book Marketing
|
Dec 17, 2020 |
Minisode: An Update on Amazon Reviews
|
Dec 11, 2020 |
Sell More Books with the Right Amazon Categories
|
Dec 03, 2020 |
Minisode: Using Little Free Libraries for Local Promotion
|
Nov 27, 2020 |
Why You're Wasting Money on Amazon Ads
|
Nov 19, 2020 |
Minisode: Virtual School Readings for Local Promotion
|
Nov 13, 2020 |
Amazon's Secret Relevancy Score
|
Nov 05, 2020 |
Minisode: The Surprising Thing That's Killing Your Book Sales
|
Oct 30, 2020 |
Minisode: Are You Really Ready to Publish
|
Oct 23, 2020 |
Creative Ways to Use Video in Your Book Promotion
|
Oct 22, 2020 |
Minisode: Is Your Book Title a Slam Dunk or a Sinking Ship
|
Oct 16, 2020 |
Minisode: The Unexpected Details that Drive Book Sales
|
Oct 09, 2020 |
Selling More Books for the Holiday Season
|
Oct 08, 2020 |
Minisode: Avoiding the Buzzword Trap
|
Oct 02, 2020 |
Minisode: Will Your Book Fit into Santa's Bag
|
Sep 25, 2020 |
Get Your Book into Gift Guides
|
Sep 24, 2020 |
Minisode: How Images Can Improve Your Website
|
Sep 18, 2020 |
Minisode: Why your Social Media is Failing
|
Sep 11, 2020 |
How to Run a Kick A** eBook Promotion
|
Sep 10, 2020 |
Minisode: Why Collaboration is the Future of Author Marketing
|
Sep 04, 2020 |
Minisode: A Quick Tip to Improve Your Author Newsletter
|
Aug 28, 2020 |
Creative Ways to Use BookBub
|
Aug 27, 2020 |
Minisode: Some Quick Goodreads Tips
|
Aug 21, 2020 |
Minisode: A Quick Way to Improve Your Amazon Ads
|
Aug 14, 2020 |
Profile, Fan Page, or Group - What to Do on Facebook
|
Aug 13, 2020 |
Blog Tours and Book Sales
|
Jul 30, 2020 |
The Best Book Marketing Ideas for Book Marketing During a Pandemic
|
Jul 23, 2020 |
How to Network with Bookstagrammers
|
Jul 16, 2020 |
Promoting an Older Book the Smart Way
|
Jul 02, 2020 |
The Timing of Your Book Launch
|
Jun 18, 2020 |
Pitching Yourself to Local Media and Trade Media
|
Jun 04, 2020 |
The Secrets to Getting More Media for Your Book - Part 2
|
May 21, 2020 |
The Secrets to Getting More Media for Your Book - Part 1
|
May 14, 2020 |
Get More Blogger Reviews for Your Book - Part 2
|
May 07, 2020 |
Get More Blogger Reviews for Your Book - Part 1
|
Apr 30, 2020 |
Maximizing Goodreads - Part 3
|
Apr 23, 2020 |
Maximizing Goodreads - Part 2
|
Apr 16, 2020 |
Maximizing Goodreads - Part 1
|
Apr 07, 2020 |
Newsjacking Covid-19 for Your Book Promotion
|
Mar 22, 2020 |
Optimizing Your Amazon Book Page
|
Mar 05, 2020 |
Quick Ways to Get More Readers for Your Book
|
Mar 05, 2020 |
The Secret to Selling More Books Consistently
|
Feb 27, 2020 |
Selling Your First 10,000 Books
|
Feb 20, 2020 |