Retention Masterclass
By John Koetsier, Peggy Anne Salz
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Image by John Koetsier, Peggy Anne Salz
Category: Marketing
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Episodes: 26
Description
Post-acquisition marketing is massively undervalued.
So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.
We interview them and share their secrets with you.
| Episode | Date |
|---|---|
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New Retention Masterclass! Finally! And ... pls come to the new show!
|
Nov 29, 2021 |
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The new mobile economy runs on subscriptions. How do you optimize them?
|
Feb 24, 2021 |
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Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
|
Jan 02, 2021 |
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Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn
|
Dec 07, 2020 |
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Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again
|
Nov 19, 2020 |
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Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app
|
Nov 12, 2020 |
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Retention by design, with a Rovio art director: creativity, games, and keeping your users
|
Nov 06, 2020 |
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Mobile measurement in the age of privacy with Brian Krebs of MetricWorks
|
Oct 28, 2020 |
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From Batman to you: mobile app retention for UTILITY apps
|
Oct 22, 2020 |
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What can 120 million members and $1.7 billion in cash rewards teach us about retention?
|
Oct 08, 2020 |
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The mobile user retention tech stack with Christian Eckhardt, CEO of Customlytics
|
Sep 25, 2020 |
|
Product is the new marketing: chatting with the chief product officer of CleverTap
|
Sep 10, 2020 |
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Fat funnels, marketing, and doctors that drive customer retention
|
Aug 21, 2020 |
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PicsArt: What acquiring 1 billion users teaches you about retention
|
Aug 06, 2020 |
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Hooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth Network
|
Jul 22, 2020 |
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Benchmarks are bogus and measurements are meaningless, with Brian Balfour of Reforge
|
Jul 16, 2020 |
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Superheroes of mobile: Getting, keeping, and monetizing users with the best in the business
|
Jun 26, 2020 |
|
Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West
|
May 28, 2020 |
|
Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell
|
May 15, 2020 |
|
Dark arts & magic in marketing: Ogilvy vice-chairman Rory Sutherland on data and when not to use it
|
Apr 30, 2020 |
|
MasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass
|
Apr 15, 2020 |
|
Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)
|
Apr 03, 2020 |
|
Magnetic brands: attraction is the new acquisition
|
Mar 23, 2020 |
|
Customer retention for on-demand services: learning from Uber and Wag
|
Mar 12, 2020 |
|
Solving customer retention 8,000 apps at time
|
Mar 03, 2020 |
|
Retention is the new acquisition (and ... hello world!)
|
Feb 25, 2020 |