Personal Injury Mastermind

By Chris Dreyer, Rankings.io

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Description

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

Episode Date
160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok
1605
Paige Sparks (@_paigesparks) has found wild success as an employment lawyer by speaking directly to her ideal clients on social media. Owner of Sparks Law, she opened the firm with sister-in-law Samantha Sparks in 2022 and have found their own way. Taking what works and leaving the rest. Instead of following a traditional client journey, they go direct to consumer by investing time into TikTok over traditional digital presence like website development. Her following has reached over 4 Million likes and resulted in a nationwide client base. Today Paige offers a mini masterclass on organic social media that you don't want to miss. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Paige Sparks LinkedIn Paige Sparks TikTok Sparks Law Website What’s in This Episode: Who is Paige Sparks? How to crack the code on organic social growth. How to promote yourself locally when your reach is national. How to build referrals from a strong social presence. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Feb 02, 2023
159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing
1404
Ashley "Car Crash Ash" Rawlins (@rawlinslawapc) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law, a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ashley Rawlins Linkedin Ashley Rawlins Instagram Rawlins Law Website What’s in This Episode: Who is Ashley Rawlins? What does it take to make a law firm a household name? How marketing changes as a firm grows. Understanding your ideal client and marketing to them directly. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Jan 26, 2023
158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value
1919
Stephanie Forbes (@forbesconsult) is a rainmaker. She has learned from the best in the business and spent the last 18 years refining processes that bank hundreds of thousands of fees a month. Her consulting firm, Forbes Consult, trains paralegals and case managers on how to maximize case value. With the Forbes Method, firms can gain up to half a million dollars each quarter - per case manager. From client communication to fee-increasing actionable steps, this is an episode not to miss. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Stephanie Forbes on Instagram Stephanie Forbes on LinkedIn Forbes Consult David Ball on Damages: A Plaintiff's Attorney's Guide to Personal Injury and Wrongful Death Cases What’s in This Episode: Who is Stephanie Forbes? How can paralegals leverage medical knowledge to improve case value? How can teams rethink communication during intake to better understand the client? How can case managers and paralegals be incentives to increase performance? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Jan 19, 2023
157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial
1467
Bibi Fell's (@bibifell) passion for justice is matched only by her compassion and humble ambition. The Founder of Fell Law (@felllaw), Founding Partner at Athea Trial Lawyers (@athea_lawyers), adjunct professor, accomplished trial attorney, and mother, is a true trailblazer. She delves into her unique perspective on the practice - and business - of law. She explains why general practice is costing your firm money and how to hone in on the perfect niche. She shares how she maximizes the value of a case and sniffs out prejudice on the jury. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bibi Fell LinkedIn Bibi Fell Instagram Fell Law Instagram Fell Law Website Athea Trial Lawyers Instagram Athea Trial Lawyers Website Hear Bibi Fell on LawHer Episode 28 with Sonya Palmer What’s in This Episode: Who is Bibi Fell? Why are general law practices a fear response? How can identifying passions help hone in on a winning niche? What are the mechanics of routinely securing eight and nine-figure verdicts? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Jan 12, 2023
156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn Millions
2063
Muhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community. Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust in your community. They know you will be there for them in - good times and bad. And it doesn't have to cost you a dime. Moe shows us how. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Mohammad Ramadan LinkedIn Mohammad Ramadan Instagram Attorneys of Chicago What’s in This Episode: Who is Muhammad Ramadan? How did a law student create a successful practice without a network or outside help? What is the five-second rule and how did it win Mo more cases? Ho can relationship equity compound to grow a practice? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Jan 05, 2023
155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and Relationships
1493
Brian Matlin (@brianthecarcrashguy) was thrown into the fire right out of law school. Asked to start up a satellite office with no previous experience, he brought in $4.5 million in year one. The 28-year-old reveals his steps to success at Matlin Injury Law (@matlininjurylaw). He explains how to nurture relationships with staff, clients, and referral partners. And how to get more Google reviews. When considering marketing strategy, don't dabble. He shares the marketing practices that help his firm thrive. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Brian Matlin LinkedIn Brian Matlin Instagram Brian Matlin TicTok Matlin Injury Law What’s in This Episode: Who is Brian Matlin? How did Brian grow such a successful business right out of law school? How does he navigate the growing pains and maintain culture? Why did he decide on a remote firm? How does he think about and execute the flywheel of marketing for his firm? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Dec 29, 2022
154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial Independence
1962
Becoming a millionaire may be easier than you think. Darren Wurz, MSFP, CFP®, explains how to plan for succession from the beginning and structure your investments, and leverage debt to reach financial independence. Sound financial planning can look different to every firm owner. Darren and his family at Wurz Financial Services (@wurzfinancialservice) help chart the path. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Darren Wurz LinkedIn Darren Wurz Twitter The Lawyer Millionaire The Lawyer Millionaire Book Wurz Financial Services What’s in This Episode Who is Darren Wurz? How should attorneys consider succession planning? When is debt a good thing? How should firm owners get started investing? What is the time value of money? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Dec 22, 2022
153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized Experience
1727
Managing partner of Jordan Law and President of LegalEase, Jordan Ostroff (@lawyerwithalife), takes the guesswork out of profit projections by cultivating a steady stream of clients. With 90% of his revenue coming from referrals, he shares how automation helps him create personal connections with clients and increase his bottom line. He explains how to get more reviews and how to dial in your marketing by better understanding your clients. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jordan Ostroff Instagram Jordan Law LegalEase What’s in This Episode: Who is Jordan Ostroff? How does automation make more time for personal interaction with clients? Why did Jordan create his own legal marketing company? How can a sales process be integrated with blog posts and digital ads? How does niching increase the ROI on marketing? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Dec 15, 2022
152. Sean Domnick, Domnick Cunningham & Whalen — Global Success: How to Build a Thriving Remote Firm
1820
Civil trial lawyer Sean C. Domnick (@dcw_law), a shareholder of Domnick Cunningham & Whalen (@dcw_law), has secured over eight figures for his clients. Recognized as Lawdragon 500 Leading Plaintiff Consumer Lawyers for the past two years, he currently serves as President-Elect of the American Association for Justice. Sean worked remotely before it became popular and spent a year traveling the world with his family - all while working. He shares how the client journey should inform branding, how to use technology to build the practice that fits into your life, and how the American Association for Justice is helping shape the future of personal injury law. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Sean Dominick Instagram Sean Dominick LinkedIn Sean Dominick Website American Association for Justice What’s in This Episode: Who is Sean Domnick? How was Sean able to travel with his family and work for a year? How does niching down tie into business development? How should the client journey inform the design of your website? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Dec 08, 2022
151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and Referrals
1734
Eric Gang (@veteransdisabilityinfo), founding partner at Veteran's Disability Lawyer (@veteransdisabilityinfo) is a steward for those of sacrificed for our country. His approach to client care is multifaceted from financial education to physical care. By niching down to handle veterans affairs exclusively, he has come to understand the needs of his clients. As a result, he has grown his firm to eight figures, has won multiple awards, and has become the go-to guy for veterans seeking restitution in the process. His deep understanding of the client's pain points have led him to write the best-selling book Betrayal of Valor to help shed light on veterans' issues and spark positive change. Eric explains how niching down can accelerate your business and how writing a book helps make you the authority figure in your field. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Eric Gang Instagram Eric Gang Website Betrayal of Valor Book What’s in This Episode: Who is Eric Gang? How has niching down expanded Eric's practice? How can an attorney be the go-to person for one type of case? How can an attorney come to deeply understand the pain points of their clients? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Dec 01, 2022
150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom Line
1551
Joe Nazarian (@joe_nazarian) and his firm Pathway Law Firm (@pathwaylawfirm) have recovered over $60 million for his clients. In the process, he has expanded to five offices across the west coast and Texas. From hiring new staff to intake and even marketing, empathy is at the core of every decision Joe makes. To secure cases, your intake team needs to have a high EQ. Joe oversees nearly every hire and never misses an opportunity to improve. He shares with us the inner workings of his intake process, building brand recognition in new markets, and how to scout a new office location. Links Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Joe Nazarian Instagram Joe Nazarian Linkedin Pathway Law Firm What’s in This Episode: Who is Joe Nazarian? As the firm grows, how has his approach to business development evolved? How does culture inform intake and why is EQ so important? What to look for when opening a new office location? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Nov 24, 2022
149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality Leads
1428
Over the past ten years, Greg Star (@carvertise), Founding Partner at Carvertise (@carvertise) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. This service is a fantastic addition to any existing advertising eco system. And creative ad-ons - like swarms - can help your firm tap into unsaturated markets. Links Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Star Twitter Carvertise Website What's In This Episode Who is Greg Star? How can wrapped cars help personal injury firms? What unique advantages do ride-share cars provide? How does Carvertise create a conversation with potential clients? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Nov 17, 2022
148. John Phillips, Phillips and Hunt — Fight for What Matters: Reverence in Practice and Earned Media
1511
A steward of justice, John Phillips has changed the way that companies and governments operate. He is verified on three social media channels, secured a $495 Million Dollar verdict, won countless awards, and even beaten the president in trial. But john measures success not in accolades, but in the reverence he earns from those he loves. Once "best lawyer in America" John and his firm Phillips and Hunt have represented celebrities and athletes - but spend most of their time helping the injured get justice. Today, we discuss jury selection and how to tell a winning story. Why representing high-profile clients should not come with the requisite of kevlar vests. How earned media and traditional media have bolstered his nationwide presence. And how an empath can change the world for the better. What's In This Episode Who is John Phillips? How to identify and eliminate prejudice during jury selection. His perspective on physical safety and why he shouldn't have to wear a kevlar suit. How he came to help rewrite legislation after the Amahad Abury case. What role has earned media played in securing such high-profile cases? Why is networking so important? How does he leverage traditional marketing in a way that is true to his personality?
Nov 10, 2022
147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom
1909
With over 2 million likes and 70,000 followers on TikToc, social media is a critical element of rainmaking for John DeGasperis. The Partner at Basch & Keegan Personal Injury Attorneys, John also sees it as a tool to build community. He pays for his robust marketing team out of pocket to maintain creative control and solidify his personal brand. Rather than create content, his crew follows him everywhere, documenting his day-to-day. A great trial attorney, John brings each case he takes on to life - often using over 50 exhibits per trial. He shares with us his wisdom from years in the courtroom. What's In This Episode Who is John DeGasperis? Why was hard work not enough to secure the position of partner at his firm at such a young age? Did rainmaking come naturally to John? After recovering millions of dollars for clients has the opposition gotten more challenging? What tech does he use in the courtroom to win cases? What is the most important component of winning a case? How does social media fit into John's business strategy? Why does he not bill marketing to the firm? How does he document everything for social content?
Nov 03, 2022
146. Joe Volta, Hull and Chandler - Mailbox Money: Building a Referral Network On and Off Line
1632
Building a strong referral network is a critical component to any successful firm. But where do solo attorneys and mid sized firms begin? Joe Volta, attorney at Hull and Chandler, fosters connections on social media prior to conferences to help fill out a robust network of trusted referral partners. He explains how anyone can break the ice before meeting in person and how to stay top of mind. He also gets into his social media strategy that keeps followers coming back for more. What's In This Episode? Who is Joe Volta? How did he grow a substantial referral network from the ground up? Why does certain social content go viral? What is the appropriate way to go about DMing potential referral partners? What is 'mailbox money'? Once a connection is made, how does he maintain the relationship? What is a better way to think about gifts?
Oct 27, 2022
145. Chris Vander Kaay, Brain Trust Legal Group — Tap In to Grow: How Story Increases Brand Awareness
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To unlock your growth potential through human connection - identify and tap into the "Why" of your story. Chris Vander Kaay is an expert in branding and creative marketing who teaches law firms how to connect. The former screenwriter, author, and professor currently serves as Creative Director for The Brain Trust Legal Group. Today, Chris shares how to make your brand memorable and the mechanics of identifying your "why". We also address the gap of disappointment in marketing and how to get past it. And how to know when your marketing strategy should invest in quality or quantity on social media. What's in This Episode Who is Chris Vander Kaay? How did Chris go from professor and screenwriter to marketer for law firms? What makes a good brand story great? How can firm owners identify their "why"? How can attorneys get the most awareness that translates to an emotional response? What is the "gap of disappointment" and how do you avoid it? When creating content, should firms go for quantity or quality? What is the Brain Trust Legal Group digital community?
Oct 20, 2022
144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth
1993
West Coast Trial Lawyers leverages three distinct in-house marketing teams - paid, SEO, and social - to accelerate growth. They have grown to 15 offices, 20 attorneys, and over 100 staff. President at West Coast Trial Lawyers, Neama Rahmani has an impressive track record. He's handled thousands of cases resulting in seven and eight-figure settlements and judgments and has helped his clients win more than 1 billion dollars. We sat down for a second interview to dive into how each team plugs into the vision and goals of the business, how the firm has evolved, the importance of intake, and why hiring non-revenue-generating positions will accelerate your growth. What's In This Episode Who is Neama Rahmani? How does social media fit into the overall business goals? Is it possible to grow a following without doing the trends? Is it better to spend on ads or go organic on social media? How do his three marketing teams work together? How do non-revenue generating employees accelerate growth? How will the future of Google ads shape your firm?
Oct 13, 2022
143. William Umansky, Umansky Law Firm - Purpose over Passion: Tap into Vision and Values
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After thirty years of practice, William "The Lawman" Umansky is well on his way to an eight-figure firm. From second chances for clients to financial stability for employees, William's "why" is crystal clear - help others. William, owner of the Florida-based Umansky Law Firm, is also host of The Lawman's Lounge podcast. Today, he digs into the power of accountability, why purpose will outlast passion, and why the people make the practice. What's in This Episode Who is William Umansky? Why is William the Second Chance Lawyer? How does he help clients transition from being victims of circumstance to masters of their own destinies? As the legal industry changes, how has the blueprint of his business evolved? How can a team be shown that they are valued and needed? As his "Why" evolves, how has his financial motivation shifted?
Oct 06, 2022
142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
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Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline. What's In This Episode Who is Wendy Lieber? What are the advantages of hiring dedicated copywriters? What types of content should be used at what stage of the client journey? How can inbound marketing help empower the client to take action? What should Personal Injury firms be doing to get the most out of their content? How to come up with topics for your website blog?
Sep 29, 2022
141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue
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Relationships drive business. But how do you identify the connections that will generate more business for your firm? Enter Steve Fretzin. He works with start-up solos to attorneys at large firms - originating over $6 million in billables a year. He is also the host of the Be That Lawyer podcast and a four-time author. Business development - or connecting one-to-one - is based on soft skills that might not come to every attorney naturally. But that's okay. Steve is here to help give you insight and practical tools to help your business grow. He covers best practices for business development and how to stay accountable to your own priorities. What's in This Episode? Who is Steve Fretzin? How to define business development for law firms. What are the most important actions when developing a book of business? How to make decisions based on priorities and not the inbox? What is the best thing solo attorneys can do for business development? What secret power do introverts have? What soft skills are needed to make the sale?
Sep 22, 2022
140. Nicole Barnett, Case Barnett Law — The Holistic Lawyer: Client Care and Social Media for Any Business Model
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When thinking of COOs for 8-figure firms - a former artist and elementary teacher is not the first thought. But Nicole Barnett is just that. She took the systems she learned in the classroom and the values honed while pursuing her interests in travel and art to build Case Barnett Law from the ground up. A firm believer in "pursuing that which is you" - her and husband, Case's values infuse every aspect of the business from client care to marketing. Today we cover how fear hinders growth and her recently launched 'done for you' content membership - Law Prophet. We also discuss how a firm's business model should inform social media strategy. What's In This Episode? Who is Nicole Barnett? How did a fine art major become the COO of an 8-figure firm? What key milestones led to the growth of the firm? How did the husband and wife duo fund the cases through trial in the early days? What is Holistic Lawyering? How can Law Prophet train assistants to tackle social content for lawyers? What is the most important measure of social media metrics?
Sep 15, 2022
139. Joe McCarthy, JEM Social — Instagram Mini-Masterclass: Growth, Credibility, and Conversions
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A top Instagram specialist who learned most of what he knows on his family farm, Joe McCarthy has grown his Instagram to over 300,000 followers. His agency, JEM Social, has helped hundreds of others do the same. Getting to the top of the feed takes more than posting consistently and having a color theme. Instagram has grown into a robust marketing tool that requires A game plan. Today we cover the step-by-step actions to take for explosive growth, how to build impressions and credibility, and how to use the DM method to get the best ROI. What's in This Episode Who is Joe McCarthy? Why is social media the new business card? What is the landscape of paid versus organic growth? Should you buy followers to kickstart the growth of an account? What is the right way to increase your following? How to get engagement if you don't have a follower base? Is the blue badge verification worth the effort?
Sep 08, 2022
138. Kyle Newman, James Newman, PC — How to Win More Cases: Technology in the Courtroom
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Less than 5% of personal injury cases go to trial. And 90% of the cases that do go to trial end up losing. Kyle Newman has been to trial over 75 times - with a near-perfect track record. How? Establishing credibility, being authentic, and using tech to illustrate the case. Today Kyle, Senior Associate at James Newman Law, offers practical advice on how to meet your jury where they are. Drop the legalese - especially if your jury comes from predominantly working-class backgrounds with mostly high school educations. Know your case backward and forward. Sleep with the documents and keep them organized. Ditch the cardboard cutouts and get familiar with cutting-edge tech. And above all - be yourself. What's In This Episode Who is Kyle Newman? As more cases are won, is the opposition harder? Why do young attorneys have an advantage over seasoned veterans in the court? What is the cutting-edge tech Kyle uses to win cases? How does Kyle draw inspiration for creative trial practices in daily life? How can an attorney organically grow social media to over 20,000 followers?
Sep 01, 2022
137. Benny Gold, Lawyer Stories — Getting Personal: How Podcasts Humanize Attorneys
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On a mission to build a positive community between attorneys, the Founder of Lawyer Stories, Benny Gold, has captured what it truly means to be a lawyer. Since 2017, he has spoken to thousands, diving into their inspiration, motivation, personal challenges, and their views on the law and life. He is all about networking and creating meaningful, professional relationships through his podcast. Benny discusses organic growth on social media, why a humanizing story is necessary for any personal brand, and the foundations of starting your own podcast. What's in This Episode? Who is Benny Gold? How does the Lawyer Stories podcast humanize attorneys beyond their credentials? How did Benny grow to 20,000 followers on Instagram organically? What content mix on Instagram is best for boosting engagement and increasing followers? Where does the journey begin for any attorney who wants a podcast?
Aug 25, 2022
136. Ilya Frangos, Galine, Frye, Fitting & Frangos - Systems and Checklists: Level Up The Client Journey
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With over 75 years of combined experience in personal injury settlements, arbitrations awards, and trial verdicts the California-based Galine, Frye, Fitting & Frangos has customer success down to a science. Partner Ilya Frangos has successfully tried cases to verdict and obtained multiple six and seven-figure settlements. But for Ilya - it's not about the money. He knows that what his clients really want is to feel a little more whole again. It is his commitment to the well-being of his clients that guides his decisions. Today we discuss his time as a JAG officer and what the military taught him about running a firm, establishing trust with clients and employees, and how to replicate an excellent client journey. We also discuss getting ahead by giving back. Whats in This Episode? Who is Ilya Frangos? What did he learn as a JAG officer for 5 years in the California state military reserve? How can firm owners best establish trust with their employees? Why is it important to keep in touch with clients even when there is nothing to report? How can checklists help replicate a successful client journey? How can firms better integrate with the communities they serve? What values drive the firm?
Aug 18, 2022
135. Stacey Brown Randall, Stacey Brown Randall — Authentic Referrals: Accelerate Your Firm
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Cases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals. What's in This Episode? Who is Stacey Brown Randall? Where are people going wrong in the traditional model of getting referrals? Do paid referrals lack integrity? How can you build a network of referral partners that clients trust? When referring other attorneys, is it better to select one option, or provide multiple? How can attorneys become better referral partners?
Aug 11, 2022
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
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Kentucky-based Isaacs & Isaacs has been expertly steered by the legendary Darryl "The Hammer" Isaacs for nearly thirty years. The firm has secured over $2 Billion in compensation and boast over 400 years of combined legal experience. You may recognize him from the iconic Hammer commercials, Superbowl ads, radio spots and now - TikToks. Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perseverance necessary to play the long game, adjusting your targets and maintaining forward momentum. For $300 off of your ticket to the Brain Trust Legal Marketing Summit, visit https://legalmastermindsummit.com/ and enter BRAINTRUST at checkout. What's In This Episode? Who is Darryl Isaacs? After 30 years and $2 Billion in recoveries - how has his definition of success shifted? What is the origin story of "The Hammer"? How has the blend of traditional and digital marketing changed for his firm with success and with time? How does he set goals and optimize for a content life? With so much brand recognition, why has he opted to choose a different domain name?
Aug 04, 2022
133. Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group — Hyper-growth: Brand Building and Digital Assets
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Jennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group, has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs. Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner. Whats In This Episode? Who is Jennifer Gore-Cuthbert? What was the motivation behind going all in on her career while still in law school? How can a mindset coach lift the ceilings of limiting belief? How does branding increase the ROI of marketing? What long-term advantages does SEO have over PPC? How does she maintain a cadence of 2 TikTok Videos per day? What should you be doing instead of legal videos on social media? How can firms build a VIP list of referral partners?
Jul 28, 2022
132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition
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While the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume. What's In This Episode? Who is Paul Faust? Why does every firm need a vanity number? Local area codes or 800 numbers - which is better? How long can the vanity number be? Why is a last name not always the best option for a vanity number? What practical brand applications come with purchasing a vanity number? How can Build Your Life Resume help create a more fulfilling existence?
Jul 21, 2022
131. Michael Mogill, Building a Brand: Event Marketing from the Expert
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Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket. What's in this Episode Who is Michael Mogill? Why is event marketing critical to the growth of any brand? How can we overcome the universal human urge to avoid discomfort and succeed? What three human behavior hacks help create a transformative experience? How can an event defy expectations and get clients to return time and again? Why does Crisp choose to lose money on every ticket?
Jul 14, 2022
130. Tighe Wilhelmy, Velawcity — Law Firms of the Future: Mass Torts and Hyper-Growth
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Investible law firms are on the not-too-distant horizon - growth is a guarantee. The consumer protection sector alone is expected to explode from $2 Billion to $4 Billion in the next two years. Can your firm handle the growth? On today's episode, I discuss the future of the legal industry with Tighe Wilhelmy, CEO at Velawcity. We get into building a strong foundation of systems to operate with increased velocity and diversification in mass tort cases. At Velawcity, he and his team provide case acquisition and administration services to law firms nationwide for mass tort, class action, and mass arbitration lawsuits. They have served over 250 clients and managed over 300 mass tort campaigns. What's In This Episode? Who is Tighe Wilhelmy? What systems do mass tort law firms really need? How can a firm increase the velocity of cases closed? How can a law be automated during hyper-growth to capture a larger market share? What assets should a mass tort firm be building for growth? Why are some of the best mass tort cases held close to the vest?
Jul 07, 2022
129. Robert Ingalls, LawPods — Podcasting for Attorneys: A Crash Course
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Podcasting has the power to build communities, share your authentic voice and unlock marketing potential. Today's episode is for every attorney who has thought, "I really should start a podcast" but isn't sure how. Robert Ingalls, Chief Podcast Strategist at LawPods, shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can really take your firm to the next level. What's in This Episode Who is Robert Ingalls? Why did he leave a career in law to start a podcasting agency? Why should every attorney consider podcasting? What common mistakes should attorneys considering a podcast avoid? How can attorneys repurpose podcasts for short-form social media? What is the best podcast format for PI attorneys and who should they be interviewing? How do you create an engaging podcast? How to get amazing audio quality without having to go to a studio? How do you navigate a less than perfect interview?
Jun 30, 2022
128. Mark Kull, Capitalis Planning Partners — Be Your Own Bank: How to Fund Your Vision of the Future
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Over-funded whole-life insurance often gets a bad rap. But, for high earners, it is an important piece of a strong wealth creation strategy. Is your firm leaving money on the table? Today, Mark Kull, founder at Capitalis Planning Partners at Northwestern Mutual, explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms. Mark is an expert at creating security through financial planning. At age 19, he began as an intern at Northwestern Mutual. In a nationwide cohort of 1,700 - Mark ranked second. Nearly two decades later he has helped attorneys across the country and been featured in Forbes magazine, TOPS Magazine, and Business First among others. Whats in This Episode Who is Mark Kull? Who can benefit from over-funded whole-life insurance? How can a law firm become its own bank? What is the difference between standard and over-funded life insurance? What unconventional ways can a firm financially support partners and employees that benefit the firm? How d you hire the right person to put the correct policy in place?
Jun 23, 2022
127. Logan Quirk, Quirk Accident & Injury Attorneys — What's in a Name? Rebranding, Increased Exposure, and Brand Clarity
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The founder of Quirk Accident & Injury Attorneys, Logan Quirk has opened offices across two states with plans to expand into a third. He's an expert at executing vision and pivoting when necessary - he initiated a rebrand amid the uncertainty of COVID - and has seen massive success as a result. Happy clients remain his firm's focus - no matter how large it grows. Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive into seeing challenges as opportunities to refocus your vision and come out on top. What's in This Episode Who is Logan Quirk? Why is a firm name so important? What is Logan's take on replicating explosive growth? In an evolving marketing landscape, how does Logan recommend leveraging traditional and digital marketing? How can attorneys build 'boots on the ground' networks? What will fuel growth during difficult times like pandemics and economic recessions? How can a firm successfully execute a rebrand?
Jun 16, 2022
126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance
2221
Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys. Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business. What's in This Episode? Who is Brett Sachs? How can firms use DBA for a stronger brand? How can firms create a successful intake program that generates more clients? Where did Brett find inspiration for the Sachs Law rebrand? How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders? How can a firm maintain personal connections to clients at scale? How can core values guide a firm to success?
Jun 09, 2022
125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms
2024
At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing. Today, I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first. What's in This Episode Who is Drew Britcher? When most personal injury attorneys refer out medical malpractice cases, why has Drew made this his focus? When cases cost upwards of $100K before going to trial, what special financing is available for firms? What are the tactics that he uses to develop a thriving network of upstream referral partners? How does networking interface with marketing to get a better ROI?
Jun 02, 2022
124. Joey Vitale, Indie Law — Automation and Authenticity: Build A Stress-Free Law Firm
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Joey Vitale, owner of Chicago-based Indie Law, built an automated law firm that has over 100 5-star Google reviews, helped thousands of clients, and has grown to over 14 staff members in just 5 years. Dedicated to strict processes and, at its core, designed to be stress-free, he has more time to focus on the future and life outside of the firm. On today's episode, we discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, authenticity, and truly understanding your offer. What's in This Episode? Who is Joey Vitale? How can an automated law firm build an authentic brand? How did Joey become the go-to lawyer for grandmas on Etsy? Why is a practice area not a niche? In saturated markets like personal injury firms, is niching down even further a wise choice? How can personal injury lawyers set up processes of systemization? How can a business voice coach make you a better, more confident attorney? Find out more about Joey's Voice coach, Tracy Goodwin here.
May 26, 2022
123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building
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With 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success. Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make. Whats in This Episode Who is Mike Mandell? How does he approach saturated channels like pay per click? Do negative comments help with engagement? How do you mentally prepare for video shoots? How important are trends when thinking about creating social media videos?
May 19, 2022
122. Andrew Finkelstein, Finklestein and Partners — Financial Security: How to Build Longterm Wealth
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Managing partner of five firms from coast to coast, Andrew Finkelstein has recovered over $250 Million for his clients. A juggernaut in the legal industry, he views each firm as a business first, relying on customer service and technology to future proof his firms. Andrew, managing partner at New York-based Finkelstein and Partners, also began his own bank. Empire State Bank opened in 2003 and as of March 2022 holds $542.5 million in total assets, a $26.8 million increase since December 2021. Though Andrew holds an Executive MBA from Pace University and is chairman of Empire State Bank, he believes anyone can be their own bank through overfunded whole life insurance. On today's episode, we get into building personal wealth, how law firm owners can help employees invest in the future, and his forthcoming book "I Hope We Never Meet". The first time Andrew came on PIMM, we discussed acquisitions and mergers in the legal space. Check out that episode here. Whats in this episode? Who is Andrew Finkelstein? Why did he write his forthcoming book, I Hope We Never Meet? How does Andrew view income versus wealth? How should law firms be thinking about tax deferred accounts to help build wealth for owners and staff? Should law firms own their own building? How can overfunded life insurance policies build wealth? How can 529 accounts build generational wealth? How should law firm owners be thinking about exit strategy?
May 12, 2022
121. Sam Mollaei, Legal Funnel — Building Blocks: Create a Virtual, Automated and Scalable Law Firm
1999
When it comes to scaling virtual law firms, Sam Mollaei is the go-to guy. In five years he has founded three virtual law firms, earned over 3,000 Google five-star reviews, earned over seven figures annually and grew his caseload from 23 to over 7,000. Founder of Mollaei Law, Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable. There is so much to unpack in this episode. For more about Sam and how to replicate his results, look for his YouTube channel and forthcoming book of the same name: Virtual Law Firm Secrets. What’s in This Episode: Who is Sam Mollaei? Why are the two largest leverage points content and technology? How did Sam go from 23 to 7,000 clients in five years? What three essential elements go into setting up a scalable virtual law firm? What is a legal funnel? What tools are best suited to set them up? What goes into an amazing client experience in light of technology and automation? Why are Google reviews and the actions after a case settlement so important?
May 05, 2022
120. Anthony Johnson, Johnson Firm - Innovation and Disruption: How Tech is Driving the Legal Industry Forward
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Visionary. Disruptor. Innovator. Chief Vision Officer of Stellium and founder of Johnson Law and Attorney Group, Anthony Johnson hit number one on Google places in Arkansas before ever trying a case. The self-described chaos architect was recently crowned 'techiest lawyer' by The Bar Association. On today's episode, I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future. What's in This Episode? Who is Anthony Johnson? How is the Attorney Group changing the legal industry? Where does Anthony see innovation and industry disruption? How does branding fit into data-driven response campaigns? What does the future of investing in law firms look like? How does Anthony use tech in his own firm and what is on the horizon?
Apr 28, 2022
119. Sarah Parisi, Whitehardt — Media Buying: Foundations and the Future
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Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI. What's in This Episode? Who is Sarah Parisi? What was Sarah's trajectory from Media Buyer to mass tort strategist? What discrepancies should be looked for when media buying? What are the fundamentals of media buying for personal injury firms? Why adding a celebrity to ads may be a distraction. Why does broadcast have a stronger ROI than cable? How much should a PI firm think about investing to break into TV advertising?
Apr 21, 2022
118. Law Firm SEO: How to Dominate Google
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Comprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO. Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links. We also dive into local SEO and what the future of content creation may hold. Get expert advice from marketing powerhouses like Rand Fishkin and Neil Patel. Discover data-driven methods with Maria Monroy and Gabriel Levin. And dig in to the technical side with Steven Willi and more. What's in This Episode How does building a preferred brand help your firm rank above the fold? What are the three highest value actions that will help SEO? What types of content have the biggest impact? How can you rethink indexing to optimize onsite SEO? What makes a great backlink? How does Google determine relevance when it comes to local SEO? How will content teams of the future need to be restructured? How important is site speed, really?
Apr 14, 2022
117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing
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Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019. I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing. What's in this Episode? Who is Brandon Yosha? What did you learn from securing a $20.3 MM verdict in your first trial? How does relationship equity factor into the growth of a law firm? What traditional models of marketing have the largest ROI? How can TikTok shape the future of a law firm?
Apr 07, 2022
116. Liel Levy, Nanato Media — Breaking into the Bilingual Market
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Bilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media. Liel, a native speaker himself, grew up working for the family business - one of the largest legal brands in the U.S. that happened to serve latino clients. On today's episode we discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients. What's in this Episode? Who is Liel Levy? Why is a bilingual strategy a legacy strategy? How can law firms set up a customer experience for Spanish speaking clients that allow them to thrive? What is the first step in building a bilingual law firm? What is the best way to communicate with Spanish speaking clients? Why is Google Translate a bad idea?
Mar 31, 2022
115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass
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Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best results. Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts. What’s in This Episode: Who is Susan Ziegler? What elements make up a strong SEO strategy? What kind of links are best for helping a website rank? Why it takes three months to see results from a PPC campaign. Where social media comes into play for law firms. What free marketing platforms can law firms use to get started?
Mar 24, 2022
114. Justin Q Croxton, Propellant Media — Geofencing and Omnichannel Digital Marketing: A Mini Masterclass
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CEO of Propellant Media, Justin Q Croxton is the authority on geofencing advertising and omnichannel marketing. Since 2012, the Inc. 5000 entrepreneur has helped attorneys in the greater Atlanta area grow their firms exponentially by leveraging programmatic display, paid media, social media advertising, SEO, and performance marketing. I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions. From the basics of what geofencing is and how it works to the importance of retargeting, Justin shares his insights in this mini-masterclass. Listen for more. What’s in This Episode: Who is Justin Croxton? What is geofencing and how does it work? How can geofencing help eliminate waste in ad spending? How should law firms budget for geofencing? How can Over The Top advertising and geofencing work in tandem to maximize ROI?
Mar 17, 2022
113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation
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$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus, founding partner of Bachus & Schanker, to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled insight into personal injury marketing. I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more.   What’s in This Episode: Who is Kyle Bachus? How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000 How healthy competition and the “rule of five” created initial growth How a new firm can get clients before building a brand Why hitting multiple marketing firms will increase ROI Why Kyle wrote a book to help the families of victims of wrongful death How empathy can guide ad copy and develop a stronger connection to potential clients
Mar 10, 2022
112. Reza Torkzadeh, TorkLaw — Serving a Nationwide Community: How Authenticity Leads to Massive Growth
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Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a difference. I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve. Listen for more.   What's in this episode: Who is Reza Torkzadeh? The core values of radical authenticity, commitment to the win, respect for each other, growth mindset, and unwavering integrity and how they shape Reza's firm Creating hiring funnels that look for reasons not to hire a candidate and why it is to your advantage Recruiting as marketing and showcasing what the firm does for the community Holding out for the gems in the rough. rushing a hire out of desperation will cost you every time All marketing works, but only when you are willing to spend what it takes to acquire a case Give back to the community authentically to connect and generate referrals for those you want to serve How writing the book on personal injury immediately makes your firm an authority
Mar 03, 2022
111. Joseph Wilson, Joseph Wilson Injury Lawyers — To Maximize Case Value: Tapping the Human Element
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Joseph Wilson’s accolades could fill a Rolodex. This Super Lawyer Rising Star has been recognized by National Trial Lawyers as a top 40 under 40 and has been selected as a top 30 under 30 by the Atlanta Business Chronicle. But don't let his age fool you. In the past eight years, Joseph has led counsel on over 25 jury trials and reclaimed millions for his clients. Joseph and his Atlanta-based firm, Joseph Wilson Injury Lawyers, has settled over 30 six-figure settlements.   To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example. I sat down with Joseph to tackle the ins and outs of personal injury trial preparation, positive mindset, and tapping into the human element in every case. Listen for more.   What’s In This Episode Who is Joseph Wilson? The importance of over-preparation in pre-trial How to secure compelling witnesses that sound completing and strong How to tell a human story to the jury Maximize the value of the case by investing in pre-trial discovery Mindset and confidence in, and out, of the courtroom Learn from peers; let other lawyers inspire you  
Feb 24, 2022
110. Megan Hargroder, Conversations Digital — Organic Social Media Marketing: Crafting a Brand Story that Converts
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Megan Hargroder, CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes. Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story. Listen for more.   What’s In This Episode Who is Megan Hargroder? The importance of creating a clear and cohesive brand story How empathy, authority, and vulnerability in your brand inspire trust To stand out from the crowd, get involved with the community you wish to serve How connection points foster trust How to master organic social media marketing by leveraging your existing connections Getting the most traction from a new social media post by blending organic content and paid boosts Why your digital presence should be a reflection of your real-life law firm
Feb 17, 2022
109. Steven Willi, Rankings.io — The Holy Trinity of SEO
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For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io, Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert. Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets.   What’s In This Episode Who is Steven Willi? How Steven up-leveled his SEO game through self-guided learning and coaching The importance of the ‘holy trinity’ of SEO: content, links, and onsite SEO The most important factors in creating content with great Click-Through Rates How to refresh your existing content library to get rankings Best practices for onsite SEO and link building
Feb 10, 2022
108. Seth Price, Price Benowitz — Developing a Winning Strategy and the Future of SEO
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Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada. I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.   What’s In This Episode Who is Seth Price? Implementing innovative SEO strategy The merits of traditional vs. digital marketing How to pick content for your marketing strategy Why fixed spending no longer guarantees ROI in PPC campaigns What it means when an agency offers exclusivity
Feb 03, 2022
107. John Gomez, Gomez Trial Attorneys — What it Takes to Become a Preeminent Trial Attorney
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John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss.  Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves.  What’s In This Episode Who is John Gomez? Turning problems in the case into advantages early on How to select focus groups, stay on track, and not get lost in your own narrative Use the rule of three to create your opening arguments Establishing reciprocity with your judge and jury in the courtroom. Managing expert and character witnesses Turning your plaintiff into a hero Crafting a strong closing argument
Jan 27, 2022
106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale
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Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals. I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more! What’s In This Episode Who is Luis Scott? How Luis projects growth Bader Scott's organizational structure Why Luis considers himself a teacher The top mental hurdle for law firm owners How to re-conceptualize referrals Why you should take a step back from day-to-day operations
Jan 20, 2022
105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche
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Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need. I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career. Listen on for more! What’s In This Episode• Who is Jeremy Tissot? • How did Jeremy became the youngest-ever partner at his first firm? And why did he leave? • What did it take to break into the conference clique? • How did Jeremy become an expert in TBI? • Jeremy’s advice to established lawyers at conferences • Why Jeremy gives back—through charity and mentorship
Jan 13, 2022
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
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When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others. In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers. What’s In This Episode? Who is Taly Goody? Why is it so important that new lawyers find the right area of law to practice? What led Taly to found her own company, and has she discovered any misconceptions in doing so? Why are small and solo practices increasingly popular options for lawyers? How has Taly used TikTok to grow her brand, and what are her top tips for the platform? Why is mentorship so important to Taly, and how is she using TikTok to help a new generation of lawyers?
Jan 06, 2022
103. Second Take — Brian Dean on Becoming a Linkable Source
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Happy Holidays Everyone! As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean. When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics. In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?
Dec 30, 2021
102. Second Take — Neil Patel on a New Approach to Content and Emerging Marketing Channels
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As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business. In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks. Happy Holidays! What’s In This Episode Who is Neil Patel? Why is user experience important for SEO? How can you assess and optimize your website’s UX design? What should your content breakdown look like? Why should you update your content? How important are backlinks nowadays? What are some of the alternative channels that can supplement your SEO?
Dec 23, 2021
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
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Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face… Discovery. In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also look at how tech can revolutionize the legal industry in general, and future plans for Pratik’s company EsquireTek. What’s In This Episode? Who is Pratik Shah? How did Pratik’s early career impact his perspective on the value of tech? What does it mean to automate the discovery process? How tech is helping solos and small firms compete in larger arenas? Why is technological innovation crucial in the legal space? What security precautions need to be taken when developing and using tech for legal work?
Dec 16, 2021
100. How to Get PI Clients
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To celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space. A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you. From TV and Radio, to social media, to SEO, we’ve compiled top tips from experts in each field, so get ready for a marketing strategy extravaganza! What’s In This Episode? Mike Papantonio on the importance of innovation Top tips for TV ad campaigns with James Farrin and Glen Lerner Gary Sarner on the value of Radio Website essentials with Mike Budny Ali Awad’s Instagram masterclass Navigating Linkedin with Shay Rowbottom Jacob Malherbe on getting the most out of Facebook ads Understanding Pay Per Click with Steve Ginsberg Harry Morton’s roadmap for a great podcast How to repurpose content with Shaina Weisinger Brian Dean’s secret sauce for increasing your backlinks What makes a good backlink with David Farkas Neil Patel on the future of digital marketing
Dec 09, 2021
99. Bob Simon, Justice HQ – Collaboration before Competition
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When Bob Simon started his own law firm over a decade ago, he came across a number of obstacles that any solo practitioner or small firm would recognize. Having overcome these barriers and gone on to build the incredibly successful Simon Law Group, Bob was adamant to help others on their own journeys, and so he co-founded Justice HQ.  This membership-based organization encourages collaboration over competition, and arms solo practitioners and small firms with all the resources and support they need to compete at the same level as large practices.  In this episode, Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner. What’s In This Episode? Who is Bob Simon? What improvements would Bob like to see in legal education and training? Why is collaboration so key to the success of small and solo practices? In what ways can Justice HQ assist small firms? How has Covid accelerated the need for technological innovation within the legal industry? Why does Bob value working with family so highly, and what benefits does he see in doing so? What approach does the Justice Team take towards marketing, and how do projects such as Bourbon of Proof come to fruition?
Dec 02, 2021
Coming Soon!
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Happy Thanksgiving! We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you. Next week is our final double digit episode, and I'll be joined by none other than Bob Simon to talk about an amazing initiative he co-founded called Justice HQ. The following week is episode 100! We will be celebrating this massive milestone by looking back at our favorite pieces of advice from this year's guests, and bringing you their top tips for getting more personal injury clients. You are not going to want to miss these episodes, so subscribe if you haven't already, and we will see you very soon!
Nov 25, 2021
98. Danny Hughes, Thompson Flanagan — Navigating the Malpractice Insurance Market
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Danny Hughes has been with premier insurance brokerage firm Thompson Flanagan for over 16 years now. He specializes specifically in helping plaintiff attorneys get the best malpractice insurance possible, and is on a mission to educate the insurance market on the benefits of underwriting plaintiff law firms. Having worked with some of the biggest law firms in America, and with access to 30 domestic insurance markets and 15 Lloyds of London syndicates, Danny’s knowledge, enthusiasm and connections allow him to focus truly on what’s best for the firm.  In this episode, we chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms. What's In This Episode? Who is Danny Hughes? What led Danny to his niche of malpractice insurance for plaintiff lawyers? How are plaintiff attorneys and law firms misrepresented to the insurance market and why? What factors impact the rating a firm is given by insurance companies? Why are plaintiff firms particularly good investments for underwriters? How can a specialist broker improve the process and your resulting offers?
Nov 18, 2021
97. Alex Valencia, We Do Web — Content Strategy is King
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Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since. From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss.  What’s In This Episode? Who is Alex Valencia? What strategies can you employ when selecting article topics? Why is content gap analysis so important in a content strategy? What are the different types of content that law firms should be covering? How can you revamp past content that has dropped in rankings? What is the We Do Web key to ensuring each client’s content is unique? How much content is optimal?
Nov 11, 2021
96. Brian Dean, Backlinko – Becoming a Linkable Source
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When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics. In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?
Nov 04, 2021
95. Jeremy Harms, Core Contact — When the Client becomes the Promoter
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Jeremy Harms is the co founder of Core Contact, a Legal Customer Experience (CX) service that helps firms impress their clients out of the gate, and maintain strong communications throughout the journey. In this episode, Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team! What’s In This Episode? Who is Jeremy Harms? Why is CX so important to the legal industry in particular? What are the most effective formats for Client - Attorney communications? How can improving your CX process encourage more client referrals? Why is data and feedback collection so beneficial for CX and what are the best ways to gather that information? How do CX specialists integrate themselves into legal companies in a way that ensures seamless results?
Oct 28, 2021
94. Elliot Roe, Mindset Coach — Eliminating Your Limiting Beliefs
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Elliot Roe discovered the potential power of hypnotherapy whilst searching for a solution to his own mental obstacles, and, wanting to share the resource with others, swiftly trained in the craft himself. Having spent over a decade developing a unique coaching style that incorporates mindset training, high performance training, and hypnotherapy, Elliot now coaches top performers in a variety of high stakes industries, and is considered one of the best mindset coaches in the world. In this episode, Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance. What’s In This Episode Who is Elliot Roe? In what ways do mindset coaching and business coaching differ? When, and to whom, can mindset coaching be most beneficial? How can we identify and overcome limiting beliefs? What impact can hypnotherapy have when combined with mindset coaching? How can adopting positive habits impact your daily performance? Why is it important to understand the difference between being busy and being productive?
Oct 21, 2021
93. Jeremy Poock, Senior Attorney Match — How to Successfully Plan your Succession
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In many industries, acquisitions are a familiar route for those planning their retirement, yet when Jeremy Poock looked at the legal industry in the 2010s, he found the practice to be far less common. Instead, senior attorneys were more often opting to hand the kingdom keys over to an internal successor, or to shut up shop and divide up the clientele. Adamant on ensuring senior attorneys receive the rewards they deserve, Jeremy set about researching how best to facilitate acquisitions for law firms, and in 2013, Senior Attorney Match was founded. The company helps attorneys with 30 plus years of experience to design and implement succession plans specifically tailored to suit their needs. In today’s episode, Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match. What’s In This Episode Who is Jeremy Poock? What are the succession options available to senior attorneys looking to step down? Why does Jeremy recommend seeking an acquisition as an exit strategy? How does the acquisition of a senior attorney practice benefit younger, growing law firms? What characteristics should a senior attorney look for in a buyer, and why are shared values so important? How can senior attorneys adapt and respond to developments in marketing strategies? Where can growing law firms look for practices to acquire?
Oct 14, 2021
92. Marc Anidjar, Anidjar & Levine — The Secret Sauce for Managing and Marketing
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From perfecting the yellow pages promotion strategy, to mastering the modern marketing ‘Holy Trinity’ of radio, TV and web, Marc Anidjar has always been interested in making the most of advertising. As his practice, Anidjar & Levine, has gone from strength to strength, Marc has been able to experiment with his marketing strategy, while also developing his managerial style for an ever expanding team. In today’s episode, Marc shares with us his do’s and don’ts for marketing a law firm, his approach to managing a growing practice, and how relationships play a big role in both. What’s In This Episode Who is Marc Anidjar? How does Marc adapt his management style to suit his staff and optimize team performance? What is Marc’s 'Holy Trinity' approach to marketing? How can strong relationships with your advertisers assist growth? Why does Marc recommend buying advertising in cash rather than accumulating debt? What factors should you consider when deciding where, when and how to expand your practice?
Oct 07, 2021
91. Russell Nicolet, Nicolet Law — Building a Practice with a Purpose
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Having created his practice’s first website while waiting on his bar results, Russell Nicolet wasted no time in founding Nicolet Law. With a passion to help people and a drive to expand, Russell went from having just three office appliances, to leading three companies, teaching himself each aspect of the businesses along the way. Now surrounded by a first class team, Russell is able to step back and focus on the areas that invigorate him the most.  In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps. What’s In This Episode  Who is Russell Nicolet? What motivated Russell to found three companies, and how did he first market them? Can working with family have a positive impact on your business?  How can you reassure staff and maintain morale during structural changes, and economically difficult times? Why is having a shared mindset so crucial to building a strong company culture? What should you look for when hiring external firms to work with?
Sep 30, 2021
90. Matt Wolfe, Evergreen Profits — Perfecting Your Podcast Promotion
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Matt Wolfe is one half of the dynamic duo that hosts the spectacularly successful Hustle & Flowchart podcast. Described by the pair as ‘A Life Improvement Podcast Masquerading As A Business Podcast’, the show is jam packed with advice on a wide range of topics, provided not only by the guests, but by the hosts themselves.  Matt’s background in blogging pairs perfectly with co-host Joe Fier’s visual media experience, and having spoken to Joe last week, it’s a pleasure to hear Matt fill in the rest of their story. Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape.  What’s In This Episode?  Who is Matt Wolfe? How can you utilize a blog to help grow your podcast? Why is it so important to give honest, balanced reviews and opinions? What are the best ways to increase listener participation and feedback? Is there a secret to effective podcast promotion? What impact does optimizing SEO for your guest’s name have?
Sep 23, 2021
89. Joe Fier, Evergreen Profits — How to Find, Book, and Interview your Dream Guests
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Joe Fier and Matt Wolfe have been working together since the very start of their careers. In 2017, their partnership led to both the founding of Evergreen Profits, and the launch of the Hustle & Flowchart Podcast. Four Hundred episodes later, the show has seen an impressive range of guests, from some of the biggest names in marketing to hugely successful entrepreneurs.  In this two part special, we get the rare opportunity to chat individually with each of the hosting duo, and learn about their individual roles within the process. Joe's specialty lies with networking and visual design, and in this episode, he shares the best methods to connect you with your dream guests, as well as how to effectively use visual media to grow your brand and promote your business.  What’s In This Episode?  Who is Joe Fier? How can visuals be used cohesively to create a brand, and connect with an audience?  What is Joe’s secret to getting such big names on the Hustle & Flowchart podcast?  How has Hustle & Flowchart changed over the years, both in terms of process, and content? Will podcast networks change the landscape of podcasting? Is it crucial to pick a niche when launching a podcast? What should a host do when they aren’t understanding and/or connecting with a guest?
Sep 16, 2021
88. Ali Awad, Ali Awad Law — Becoming the CEO Lawyer
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To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility. In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos for building and scaling a great team.
Sep 09, 2021
87. Mark Kosieradzki, Kozieradzki Smith Law Firm — 30(b)(6): Making Corporations answer to you
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Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect.  Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark’s here to show you how to use it best. In this episode, we discuss how 30(b)(6) can be an invaluable asset, as well as the Kozieradzki Smith Law Firm approach to nursing home cases.
Sep 02, 2021
86. Gary Sarner, ROI360+ — Radio Killed the Video Star
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There’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car! In this episode, we talk radio, the media powerhouse that’s hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.
Aug 26, 2021
85. Mike Budny, Influex — Creating Websites That Connect
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Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting. Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy, and the key mistakes to avoid when creating a website.
Aug 19, 2021
84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry
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Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US. On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.
Aug 12, 2021
83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow
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A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris. Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast.
Aug 05, 2021
82. Dave Thomas, Law Tigers - The Universal Power of Niche
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Dave Thomas didn’t start out in legal marketing, but he’s made a home here. As the National VP of Business Development at Law Tigers, he’s constantly finding new ways of expanding America’s largest network of motorcycle accident attorneys. Law Tigers has been able to grow because they’ve specialized in motorcyclists; they’ve built knowledge and trust in a passionate community. In this episode, Dave and I discuss the power of niching down, handling referrals differently, and how to generate traction with potential customers.
Jul 29, 2021
81. Maria Monroy, LawRank — All SEO Is Local
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Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it’s Maria’s job to translate to clients the invisible factors that dictate page rankings. It’s a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the importance of physical branch location.
Jul 22, 2021
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
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Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He’s one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries. We were honored to have the chance to sit down with Mike and pick his brain about his conference, Mass Torts Made Perfect, and how he approaches media.
Jul 15, 2021
79. Shay Rowbottom, Shay Rowbottom Marketing — Getting Eyes on Your Brand with LinkedIn Video Marketing
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Shay Rowbottom is the authority LinkedIn video marketing. Through her firm, Shay Rowbottom Marketing and her LinkedIn Bootcamp, she’s sharing the techniques that have gotten her millions of views from her 630K followers. More than anyone, Shay’s got her finger on the pulse of LinkedIn. So we sat down to discuss what content plays well on LinkedIn, how businesses can approach video, and where the site is headed.
Jul 08, 2021
78. Harry Morton, Lower Street - Raising Your Podcast Game
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Harry Morton runs Lower Street, an audio production company that focuses on branded podcasts for businesses across the globe. He’s launched podcasts for some of the biggest names in tech, as well as hosted his own daily podcast, Work From Home. Harry lives and breathes audio. So we caught up with him to discuss its benefits as a marketing channel and the easy ways you can make your podcast better.
Jul 01, 2021
77. John Jantsch, Duct Tape Marketing & Podcast Bookers — Turning Customers into Partners
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John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps. Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.
Jun 24, 2021
76. Steve Pockross, Verblio — The Content Balancing Act
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Steve Pockross is the CEO of Verblio, a company that connects businesses with high-quality, on-demand content. Having cut his teeth in tech and crowdfunding, he’s a newcomer to digital marketing, with fresh ideas on how to make content quick, effective, and adaptable to your business. Good quality content is both an art and a science. Steve thinks he’s found the secret to both, combining experienced writers with a system that rewards high-engagement articles. We talk about responsible outsourcing and the recent content trends that Steve’s observed.
Jun 17, 2021
75. James Farrin, GrowPath & The Law Offices of James Scott Farrin — Efficiency as a Calling Card and Getting Tech to Work for You
1970
James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you’ve been to North Carolina, chances are, you’ve seen a James Farrin TV ad. He’s also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs. Farrin has grown his practice from just a few employees to over 200. He’s done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.
Jun 10, 2021
74. Shaina Weisinger, Repurpose House — How to Create Without Fear and Make the Most of Your Content
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Shaina Weisinger is the founder and CEO of Repurpose House. She’s pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels. In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different platforms and the tools Shaina uses to keep her social media from becoming unwieldy.
Jun 03, 2021
Welcome to Personal Injury Marketing Mastermind
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We’ve got exciting news: we’re rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We’ve heard what you had to say, you want a show that’s 100% focused on Personal Injury Marketing. This is that show. Each week, we’ll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It’s not just SEO anymore; we’re talking everything marketing. You’re going to get the whole nine yards. And the fun doesn’t stop there! We’re creating a Facebook community where you can connect and collaborate with other PIMM listeners to hear what’s new in the world of PI. You’ll also be able to interact with me, as well as the incredible guests we have on our show. Thanks for sticking with us, we can’t wait to get started. Welcome to PIMM!
May 27, 2021
73. Neil Patel, Neil Patel Digital — A New Approach to Content and Emerging Marketing Channels
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If you want to know about digital marketing, you go to Neil Patel. He’s the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business. In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.
May 20, 2021
72. Michael Rose, Hach & Rose LLP — Customer-Centric Law and Succeeding in a Saturated Market
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Michael Rose is a founding partner of Hach & Rose and a leading Manhattan personal injury lawyer for over 25 years. He is a 7-time New York Super Lawyer and was featured in New York Magazine’s Top-Rated Attorneys in the New York Area. We talked about delivering first-class customer service and how that impacts everything from your referrals to your search rankings. Listen in to learn about the importance of integrity in your practice and how to and how to establish lasting relationships with clients.
May 13, 2021
71. Brian LaBovick, LaBovick Law Group — Sharing What You Know and Being a Warrior for Justice
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Brian LaBovick is the founder and CEO of LaBovick Law Group in Palm Beach Gardens, Florida. Since 1991, his firm has won more than $400 Million for clients across a range of practice areas. His tenacity and commitment to being a “Warrior for Justice” has caused Brian to emerge as a leader, both in the personal justice field and his community. Join us on this episode of The Rankings Podcast as we dive into Brian’s journey from a high schooler fighting a traffic ticket to one of the top lawyers in the country and how to strengthen your business by sharing your resources. We’ll also discuss Brian’s new book, “Not A Good Neighbor,” where he teaches readers how to navigate and represent themselves in automobile accident cases.
May 06, 2021
70. Steven Gursten, Michigan Auto Law — Knowing What Clients Want and Avoiding the Race To the Bottom
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Steven Gursten is managing partner at Michigan Auto Law. Over the past 28 years, Steven has catapulted his and his firm’s reputation to new heights thanks to his laser-like focus on becoming the best auto accident lawyer and legal practice in the country. Join us on this episode of The Rankings Podcast as we discuss how Steven became the premier auto accident lawyer, what clients are looking for when they choose an attorney, and how you can position yourself as the best in your field without coming across as arrogant.
Apr 29, 2021
69. James Ashcroft, Certified EOS Implementer — Adopting the Entrepreneurial Operating System and the Importance of Implementers
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James Ashcroft is a businessman and certified coach for the Entrepreneurial Operating System, a framework that businesses, including law firms, can use to create healthy workplaces in order to help them achieve their goals. As an EOS coach and implementer, James has helped countless business owners to establish their vision and gain traction, including our very own Rankings.io. In this episode of The Rankings Podcast, James tells us all about his coaching journey and how both seeking and delivering coaching has benefited his personal and professional life. He also gives his advice on how to self-implement a business framework and shares his thoughts on the best way to choose any kind of coach.
Apr 22, 2021
68. Gary Falkowitz, Intake Conversion Experts — The Right Way To Manage Intake and the Secret To Converting Leads
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Gary Falkowitz is a man of many talents. He’s an attorney, author, consultant and the CEO of Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more. On today’s show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for law firm owners around the country. We discuss where most firms fail when it comes to their intake departments and what they should focus on to improve them, and why it’s simply not enough just to rely on a polite telephone manner when trying to sign cases.
Apr 15, 2021
67. Karl Sakas, Sakas and Company — Going from Mandatory to Optional and Empowering Your Staff to Level-Up Your Firm
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Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive. Join us as Karl tells us how he got into the consultancy game, what his best advice for law firm owners is to level-up their business, and how some lessons from a submariner could help empower your team and free up your time.
Apr 08, 2021
66. David Farkas — The Upper Ranks, Essential Link Building Strategies for Your Law Firm
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David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies. In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he’s picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn’t trust unsolicited emails from SEO “experts” about the quality of your links.
Apr 01, 2021
65. Jacob Malherbe: X Social Media, Making the Most of Facebook Ads Through Retargeting
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Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer's Guide To Mass Torts: Establish Your Legacy) coming soon. Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.
Mar 25, 2021
64. Steve Ginsberg, Legal Marketing Arm — How To Play The Google Ads Game And Win
2002
Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck! Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!
Mar 18, 2021
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
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Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower. Today, we meet the man, the myth, the legend, Joe Fried - innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it's like to be a black belt in the world of tracking law and why he's committed to everything he does, including his Peloton!
Mar 11, 2021
62. Rick Console, Console & Associates — Tough Business Decisions for Your Firm & Meditation For Attorneys
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Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client’s experience? Today, we hear how Rick made the difficult but necessary business decisions in the strive for excellence. We discuss why he preps every case like it’s going to go to trial, and how meditation has had a profound effect on his personal and professional life.
Mar 04, 2021
61. Robert May, The May Firm — Tech Tools For Attorneys, Hiring For Excellence & Mentorship
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Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance? Today, we discover Robert's tech-first, open-minded approach to running his firm. We discuss how to hire for excellence, why Slack is a surprisingly effective tool for boosting morale, and why company core values are more than just words on a wall.
Feb 25, 2021
60. Harlan Schillinger, Grandfather of Legal Advertising — Supercharge Your Intake Process
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Harlan Schillinger is a titan in the legal marketing space. He’s best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly motivated law firms and continues to enable them to exceed their own expectations, and he has also helped countless other law firms with his case management tool, Lead Docket. In this episode, Harlan shares with us his impressive career journey that led to where he is today, the secrets to optimizing your intake and why your marketing dollars aren’t worth a thing if you haven’t got the credibility to back them up.
Feb 18, 2021
59. Mike Morse, Mike Morse Law Firm — Smart Risks, Smart Choices and Becoming Fireproof
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Mike Morse is the founder of the Mike Morse Law Firm and one half of the duo that brought us the Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it's their mission to share their tactics with the world. On today's episode, Mike tells us all about what it means to be a visionary and how it's vital to know yourself before you can think about growing your firm. We also discuss some of Mike's secrets to hiring successfully and why in a world of digital media, there's still a place for traditional marketing methods.
Feb 11, 2021
58. Andrew Finkelstein, Finkelstein & Partners — Acquisitions, Delegation And Operational Synergy
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Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values. Today, Andrew takes it back to where it all began - we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.
Feb 04, 2021
57. Gordon McKernan, Gordon McKernan Injury Attorneys — Law Firm Family Succession And Giving Back
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McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals. Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!
Jan 28, 2021
56. William Denninger, Weitz & Luxenberg — The People, Process, Profit Venn Diagram
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Bill Denninger wants you to work on the business, not for the business. As the Director of Business Strategy at Weitz & Luxenberg, the biggest plaintiff's law firm in New York, Bill has transformed the firm's processes into the perfect Venn diagram of people, process, and profit. Today, we discover how Bill reimagined the firm's interdepartmental approach, which data sets the law firms of the future need to have a handle on, and why Bill believes you should always hire a geek.
Jan 21, 2021
55. Steven M. Levin, Levin & Perconti — Revolutionizing Nursing Home Litigation, Niche Marketing, And Mentorship
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Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond. Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you're niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!
Jan 14, 2021
54. John Nachazel, Michael Morse Law Firm — How Process Makes Profit From The Fireproof Data Evangelist
1987
John Nachazel has a five-step model to take your law firm from unpredictable to wildly profitable, yes, really! He's half of one of the legal world's most respected visionary-integrator duos, and co-author of the hugely successful *Fireproof* alongside his partner Michael Morse. He's a data enthusiast, an EOS evangelist, a jumbotron fan, and an absolute master at perfect planning and execution! Today, we discover how John transforms blue-sky thinking into concrete results every time, why the successful firms of the future need to be big on data, and why John can't stop dreaming about owning a Ford F-150!
Jan 07, 2021
53. Patricia Refo, American Bar Association — Making The Most Of Going Digital & Adapting Your Law Firm In The Post-Covid World
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Patricia Refo , partner at Snell & Wilmer, has achieved more than most lawyers ever will. Trish has received countless professional recognition and awards, established herself as a first-class commercial litigation lawyer and she’s the current president of the American Bar Association. In today’s episode of The Rankings Podcast, Trish tells us all about her journey from aspiring newspaper editor to president of the ABA, and shares with us her views on how the legal industry has had to adapt throughout the pandemic and what she thinks some of the lasting impacts will be.
Dec 31, 2020
52. Chris Mursau, Topgrading — Hiring For Excellence, Interview Strategy, And The New PIP
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Chris Mursau can spot an A-player from miles away! Chris is the President of Topgrading, a market-leading company that helps organizations find A-players and hold onto them. He's spent his career tackling the big intake questions and he shares that expertise with us. Today, we discuss how to motivate and retain high performers, what you should and shouldn't do in an exit interview and whether those personality profile tests are worth your time. Plus, we hear the eye-opening financial ramifications and cost savings relating to hiring wrong, or right!
Dec 24, 2020
51. George Salinas, The Law Office of George Salinas — Client-Centric Firms, Personalized Experiences & Hybrid Marketing
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George Salinas is a Texas super lawyer with a list of achievements as long as your arm. But he, like many lawyers, knows that he’s in a competitive game and that being great at what you do isn’t always enough. So George found a way to set himself apart from the crowd. George set out to make his firm, The Law Offices of George Salinas, different from the others by putting customer service at the heart of everything it does. In this episode we talk how his firm keeps its clients happy and how he utilizes hybrid marketing to communicate his brand.
Dec 17, 2020
50. Roland Frasier, Leverage, Exit, Grow, Scale — The EPIC Challenge And Profit Through Acquisitions
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Roland Frasier wants to buy just about everything. The X of X has made a career out of shrewd acquisitions and cross-market competencies. Roland's grown and sold numerous hugely successful companies for anything from $3million to $4 billion. So how does he known when to stick and when to flip? Today, we discover how to multiply your firm's profits the Roland Frasier way and why mergers and acquisitions can supercharge your business even during a market downturn. Plus, we hear about the EPIC CHALLENGE where Roland shares his incredible business growth formula with the world for next to nothing. What’s in This Episode: Who is Roland Frasier? Paid consulting work as a vetting and staging tool What is the EPIC CHALLENGE? Roland Frasier top tips for incredible business growth Why you should be acquiring during an economic downturn How personal injury attorneys can supercharge their profits Roland Frasier PI COVID relief kit
Dec 10, 2020
49. Sean Magennis, Capital54 — Entrepreneurship At Scale & The Power Of Professional Networks
2208
Sean Magennis is living the entrepreneurial dream. The CFO of Capital54 and former global president of YPO spends his days helping entrepreneurs take their businesses to the next level. He knows exactly how to cultivate success. How? Because he's been there himself. Today, we hear Sean Magennis' incredible entrepreneurial journey, from his first sales pitch at school in South Africa to his first million-dollar company in Canada, all the way to his current role as the ultimate investor and mentor for entrepreneurs. He shares his insights on how candid professional networks help personal injury attorneys scale with ease, and how a solid capital strategy will ensure your firm can withstand any eventuality. What’s in This Episode: Who is Sean Magennis? The story of Sean's first million-dollar company What makes a successful entrepreneur? Why YPO is known as the most powerful organization in the world How Sean Magennis spots an entrepreneur worth investing in Perfecting networking for personal injury attorneys Financing your firm: advice on capital strategies
Dec 03, 2020
48. Jordan Harbinger, The Jordan Harbinger Show — Charisma, Networking, And Podcasting Success
1918
Jordan Harbinger is the king of charisma and the master of getting leads. His hugely successful podcast The Jordan Harbinger show has seen him talking to some of the world's biggest names in science, tech, sports, marketing, you name it! But how did he get such an impressive network? Today, we hear Jordan's fascinating origin story from Wall Street law firm intern to becoming the Larry King of podcasting. He explains how he creates phenomenal content with his audience front of mind, how he forged a bulletproof network that comes out to bat for him, and what a couple of old British politicians can teach us about the real meaning of charisma. What’s in This Episode: Who is Jordan Harbinger? How Jordan started his podcast from a networking class in a Michigan dive bar What's the real value of hosting a podcast in 2020? Your audience comes first: how to create amazing content Why true charisma is not really about you at all Networking during a pandemic: how personal injury attorneys can get ahead Drills to help you stoke your warm leads
Nov 26, 2020
47. Brett Harned, TeamGantt — Project Management For Humans And Capital-P Process
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Brett Harned wants to teach the world about Project Management, and why it's more exciting than you think! Brett is the Director of Education at TeamGantt and has become a leading voice in the highly sought after, but misunderstood, PM world. Brett educates inspires through a range of mediums including the Digital PM Summit, his Coffee with Brett YouTube series, his podcast Time Limit, and his acclaimed book Project Management For Humans. Today, Brett tells us his trailblazing story, from dot com boom start-up to world-renowned thought leader. We discuss Process with a capital P, and what law firm owners can do to refine, align, and mastermind their digital projects. What’s in This Episode: Who is Brett Harned? Why every organization needs a Project Manager How Brett helped create the Digital PM Summit Director of Operations, Integrator, Project Manager - what's the difference? What you can learn from planning a fancy party Insights from Brett's book 'Project Management For Humans' How to use project management to scale a content strategy
Nov 19, 2020
46. John Ruhlin, The Ruhlin Group — Giftology & Business Relationship Management
1920
John Ruhlin has turned giving gifts into an art form. From humble beginnings as a Cutco knife salesman, he launched The Ruhlin Group - an elite business relationship building program disguised as a gifting service. Now a globally renowned speaker with his best-selling book, Giftology, John Ruhlin wants to teach the world not only how and when to give gifts, but why. Today, John shares his inspiring story that took from Ohio farm boy to hugely successful founder. Plus, we get to the bottom of why slapping your logo on a coffee mug is just about the worst gift John can think of! What’s in This Episode: Who is John Ruhlin? How John become the best seller in Cutco's history Which company made a mistake when giving out Rolexes? The ROR: what is return on relationship? Giftology for attorneys: which clients you should really nurture Reminders on relationship building for 2020 and beyond Double your success: gifting around the recipient What should you NEVER give your employees
Nov 12, 2020
45. Jeff Rose, Good Financial Cents — Content Creation And Blogging For Attorneys
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Jeff Rose built his multi-media personal finance business from the ground up. After dropping out of college and spending 9 years in the Army National Guard, Jeff got his Certified Financial Planner qualification and start his side hustle - a blog called Good Financial Cents. Today, Jeff's a self-made millionaire, with his blog taking center stage. So what's the secret to great content? The days of carbon content attorney websites are over! Today, we dive into the world of attorney content creation - from websites and SEO, to guest blogging and video. What’s in This Episode: Who is Jeff Rose? How Jeff Rose turned blogging about finance into a multimedia goldmine When it's time to quit your day job and go all in on your side hustle The best ways to get guest blogging spots How to make your attorney web content stand our from the crowd Short snippets vs longform articles? Jeff gives us his take Easy ways to increase client trust via simple video content
Nov 05, 2020
44. Yehia Said, Weitz & Luxenberg — People, Process & Law Firm Data Analytics
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Yehia Said wants to know how efficient your firm is! As Weitz & Luxenberg's Director of Business Operations, Yehia's spent the past 4 years digitally transforming the firm with agile process-led workflows and methodologies. Yehia honed his complex problem-solving capabilities during his 11 years in the marine corps, and his sights are set on revolutionizing the legal world and its attitude to data. What’s in This Episode: - Who is Yehia Said? - Why your law firm might need a data analyst - Marketing insights AKA how to know if you're fishing in the right pond for leads - Tools and tricks: which business intelligence tools pass the test - How can law firms adopt strict process-led methodologies? - Ways to manage all of your data in one robust system - Who is the ultimate Shark Tank entrepreneur?
Oct 29, 2020
43. Paul Faust, Ring Boost — Custom Attorney Phone Numbers & The Power Of Your Voice
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Paul Faust wants everyone to know his number. His company Ring Boost is America's largest marketplace of custom phone numbers. But aren't vanity numbers defunct in the age of digital marketing? Paul says no way (and he's got the Inc 5000 fastest growing company listings to prove it!). Today, we talk about the power of voice in the internet era, the real reason why your firm's leads aren't converting, why you should never use the number 4 in Chinese markets, and why, after appearing in an episode of The Office, becoming a Krav Maga master, and volunteering as a firefighter, Paul is still hungry for challenges. What’s in This Episode: Who is Paul Faust? How did a softball tournament turn into a big business opportunity? The difference between vanity numbers, easy dial numbers, and tracking numbers The secret to creating your memorable attorney phone number Why voice is still king in the digital marketing era Should you choose 1-800 or a local area code? The two firm management fails that no great vanity number can save you from
Oct 22, 2020
42. Frank Ramos Jr. — Side Hustles, LinkedIn & Attorney Mentorship
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Frank Ramos Jr. has got more Linked In connections than you! A prolific writer who has authored over 15 books for attorneys, Frank's posts reach 50,000 people every day. The only college graduate in his family, Frank is now managing partner at Clarke Silvergate, Miami, Florida. He's a mentor, a mediator, and was listed in Best Lawyers in America for his product liability defense work. So what's his secret sauce? What’s in This Episode: - Who is Frank Ramos? - The real secret to building a following on LinkedIn - The link between employee retention and side-hustles - Where you can still build an organic following online, and how to do it! - How to address the huge mentorship chasm in law firms - Why you're never too old to retrain - Why Frank Ramos gives away his secrets for free!
Oct 15, 2020
41. Pete Strom, Strom Law Firm — Personal Injury Pricing Strategies & Hiring For Psychology
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Pete Strom's success is by design. Whether it's hiring lawyers for their psychological profile, his open-minded approach to SEO and digital marketing, or his pricing strategy - he knows who he is and what he stands for, as a businessman and as an attorney, and he's got the confidence to follow through. Pete was the youngest ever US Attorney General for the District of South Carolina in 1993, and his subsequent private practice - Strom Law Firm in South Carolina - saw him named as one the Top 100 Trial Lawyers for Criminal Defense by the National Trial Lawyers Association.
Oct 08, 2020
40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client Experience
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Listen to this episode of The Rankings Podcast as host Chris Dreyer talks to Joey Coleman, an award-winning speaker, teacher, lawyer, advisor, and the best-selling author of the book, Never Lose a Customer Again. Joey shares his expert tips and tricks for creating a remarkable client experience, skyrocketing your referral rates, and ensuring that you never lose another client. Stay tuned.
Oct 01, 2020
39. Ross Hudgens, Siege Media - SEO-Based Content Marketing Strategies
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Listen to this episode of The Rankings Podcast with Chris Dreyer as Ross Hudgens, the Founder and CEO of Siege Media, shares his expertise on SEO-based content marketing for personal injury lawyers. Ross reveals his top tips for link building, the tools he uses to gauge the social success of a topic, and why you should optimize your pages for long-term outcomes. Stay tuned.
Sep 24, 2020
38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion
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Join Chris Dreyer in this episode of The Rankings Podcast as he interviews David Craig, the Managing Partner of Craig, Kelley & Faultless LLC, about how to build a reputation around helping clients. David talks about starting and growing a successful law firm, becoming a truck accident expert, and cultivating compassion as a lawyer and business leader. Stay tuned.
Sep 17, 2020
37. Chris Do, The Futur - How to Grow a Massive Social Media Following
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In this episode of The Rankings Podcast, host Chis Dreyer sits down with Chris Do, the Founder and CEO of The Futur, to talk about how he grew his massive social media following. Stay tuned as Chris digs deep into his tried and true social media strategies, his favorite marketing books, and his advice to personal injury attorneys looking to build a following. 
Sep 10, 2020
36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team
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Listen to this episode of The Rankings Podcast with Chris Dreyer as he interviews Ben Bingham of Benson & Bingham Accident Injury Lawyers, LLC, about how to propel your law firm to award-winning success. Together, they unfurl the secrets to retaining elite talent at your practice, acquiring valuable client reviews for your website, and motivating your team to go above and beyond. Stay tuned.
Sep 03, 2020
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing
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Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method. 
Aug 27, 2020
34. Seth Godin - Making Your Personal Injury Law Firm Remarkable
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In this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.
Aug 20, 2020
33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command
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Tune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings. 
Aug 13, 2020
32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic
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In this episode of The Rankings Podcast, host Chris Dreyer chats with Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney, about his journey toward marketing success. Michael discusses how he discovered his unique niche, the strategies he uses to dominate a saturated market, and why staying authentic to yourself is the best thing you can do for your brand. Stay tuned.
Aug 06, 2020
31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys
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Tune in to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to learn the ins and outs of content marketing for attorneys. Chris discusses how the value of SEO compares to that of paid advertising, the best ways to use blogging to attract clients, and what exactly your practice area pages should contain.
Aug 04, 2020
30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers
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Listen to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to discover everything you need to know about content marketing for personal injury law firms. Chris talks about the types of content your firm should be producing, how to find the topics you should be writing about, and which content marketing mistakes you should avoid. Stay tuned. 
Jul 30, 2020
29. Ian Garlic, authenticWEB - Video Marketing for Lawyers
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In this episode of The Rankings Podcast, Chris Dreyer interviews Ian Garlic, CEO of authenticWEB, about the incredible benefits of video marketing for personal injury attorneys. Tune in as Ian talks about which customer pain points your videos should address, how to optimize your YouTube videos, and why TikTok isn’t just for kids. 
Jul 28, 2020
28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent
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In this episode of The Rankings Podcast, join host Chris Dreyer as he interviews Neama Rahmani of West Coast Trial Lawyers about his top strategies for standing out and finding success in the personal injury niche. Neama shares his experience using digital marketing to grow his firm, how he improves his medical know-how in order to better represent his clients, and the power of the profit-sharing model when attracting and retaining elite talent. Stay tuned.
Jul 23, 2020
27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms
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In this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.
Jul 21, 2020
26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO
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In this episode of The Rankings Podcast, host Chris Dreyer and Gabriel Levin of The Levin Firm take a deep dive into how to dominate your market using SEO. Gabriel discusses how optimizing his website helped him change the fortunes of his firm, his best practices for building high-quality links, and the type of content that achieves top rankings on Google. Stay tuned. 
Jul 16, 2020
25. Matthew Dolman, Dolman Law Group - Legal SEO Strategies to Take Your Firm to the Next Level!
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Matthew Dolman is the president and managing partner of Dolman Law Group, a plaintiff-only personal injury and civil trial law firm. Matthew is a veteran in the courtroom, having taken on hundreds of personal injury, wrongful death, and general negligence cases. He has received millions of dollars in settlements and verdicts for his clients, earning him his lifetime memberships in both the Million Dollar and Multi-Million Dollar Advocates Forums, as well as countless other legal awards. In this episode… Are you a new or growing firm looking to compete with the big guys? While you may not have the budget for premium TV, radio, and billboard ad slots, there is a better and more effective option: SEO. By optimizing your website for search engines, you can achieve top rankings for search terms that attract and convert potential clients.  Just ask Matthew Dolman, managing partner of Dolman Law Group. He’s been leveraging SEO to dominate the accident injury niche in Florida, utilizing unique content and expert optimization tactics to earn top rankings. According to Matthew, SEO is the most significant part of his firm’s successful marketing approach.  In this episode of The Rankings Podcast, host Chris Dreyer and Matthew Dolman of Dolman Law Group discuss how to use SEO to take your law firm to the next level. Listen in as Matthew talks about his best practices for creating optimized content, what Google measures to rank your site, and which blogs to follow to become an SEO expert today. 
Jul 14, 2020
24. Joe Zarzaur, Zarzaur Law - Multi-Channel Marketing, Candid Conversations, and Healthy Employees
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Joe Zarzaur is the founder of Zarzaur Law, a personal injury firm based in Pensacola, Florida. Joe is a Board Certified Civil Trial lawyer, a distinction that only 1% of Florida attorneys can claim. Throughout his career in the courtroom, Joe has won record jury verdicts for injury cases in both Escambia and Santa Rosa counties. In addition to his Board Certification, Joe has also been awarded an AV rating and a 10 out of 10 on AVVO.com.
Jul 09, 2020
23. Kristin Tynski, Fractl - Content Marketing That Fuses Data Journalism with PR
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Kristin Tynski is the co-founder and Senior Vice President of Creative of Fractl, a content marketing agency that fuses data journalism with PR. At Fractl, Kristin leads a team of creative professionals that includes not only designers and programmers, but also SEO specialists, journalists, and writers. Kristin has a BA in Communications from Boston College, and for the past 13 years she has been at the forefront of viral content creation and promotion online. Today, she helps brands create and promote content that provides value for their audiences and yields consistent and high levels of success.
Jul 07, 2020
22. David Brauns, Brauns Law — Creativity Over Competition, Tracking KPIs and Achieving Goals
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David Brauns is the founding partner of Brauns Law, a plaintiff's only law firm specializing in personal injury claims. David hasn’t had the same journey as most attorneys and actually had a promising career as a software engineer until he switched tracks at the age of 31 to become a lawyer. Join us as we discuss why David swapped coding for the courtroom, what lessons he brought from the IT world into his own law firm, and how nearly 50% of David’s new clients come from his old ones.
Jul 02, 2020
21. Sol Weiss, Anapol Weiss — Securing Mammoth Settlements, Developing the Next Generation of Lawyers and the Importance of Reputation
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Sol Weiss is a shareholder and director of Anapol Weiss. He is one of the most renowned attorneys in the U.S. thanks to his success in the NFL players’ concussion injury litigation, his enormous $3.75 billion settlement on the Fen-Phen case, and due to the part he played in the infamous Luzerne County “Kids for Cash” civil rights class action. Join us on The Rankings Podcast as Sol reveals his secret to securing big settlements, and he shares what he thinks is the most important asset a lawyer possesses.
Jun 30, 2020
20. Brian Panish, Panish Shea & Boyle — Developing Excellence Through Coaching and Grit
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Brian Panish is partner at Panish Shea & Boyle and one of the country’s top trial attorneys. Brian’s victories in the courtroom include a $4.9 billion product liability verdict as well as over 100 other verdicts and settlements worth more than $10 million each. In this episode of The Rankings Podcast, Brian tells us why running a law firm isn’t for the faint of heart and how his younger days as an athlete equipped him with the skills he needed to become a great trial attorney. Brian also shares why, as a law firm owner, you can’t afford to tread water with your business and how you can boost your B and C players.
Jun 25, 2020
19. Braden Pollock, Legal Brand Marketing — Selling Premium Domains and Providing Top-Tier Leads
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Braden Pollock is an angel investor, tech-startup genius and the entrepreneur behind companies such as Sultra, The Grooming Network, ScienceFiction.com and more. But perhaps what he’s best known for in the legal industry is Legal Brand Marketing, a lead generation source for law firms all over the country, providing immediate, high quality, vetted leads. Join us as Braden tells us how he went from selling domains for $7 to millions of dollars, why his leads are a great compliment to your SEO strategy and why you should consider email leakage when choosing a URL.
Jun 23, 2020
18. John Gomez, Gomez Trial Attorneys — Building a Titanic Firm and Persevering Through a Pandemic
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John Gomez is the CEO and lead trial attorney at Gomez Trial Attorneys. After discovering his affinity for trials, but not enjoying work as a prosecutor, John set out, along with a colleague, to establish Gomez Trial Attorneys, which soon positioned itself as San Diego’s largest plaintiffs' trial firm. In this episode of The Rankings Podcast, John tells us about the early days of the firm and the events that changed its fortune, and he explains how Gomez Trial Attorneys has handled business throughout the pandemic.
Jun 18, 2020
17. Jacob Baadsgaard, Disruptive Advertising — The Importance of Developing Your Team and Life Lessons That Will Transform Your Firm
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Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. After spending years working for some of the biggest brands in the world and helping them to intelligently analyze their analytics data, Jacob realized that his skills would be valuable to more than just the Fortune 500 companies. With his company, Jacob now helps his clients to grow their own client base and develop their employees in order to foster sustainable client growth. Join us as we discuss how Jacob turned his business into one of the leading ad agencies in the US, why Jacob moved beyond founder-based selling and what he had to do to achieve that, and how Jacob nurtures his own staff to maximize their potential.
Jun 16, 2020
16. Seth Bader, Bader Scott Injury Attorneys — Breaking Free of Plateaus and Scaling Up While Maintaining the Client Experience
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Seth Bader is the founder of Bader Scott Injury Lawyers, one of the leading workers’ compensation law firms in Georgia and the US. Seth’s expertise comes from his early days as a lawyer where he worked for the organizations he now fights against. With his insights, Seth now litigates on behalf of those who have been injured in the workplace and focuses on providing his clients “outstanding results, personalized attention, and uncompromising integrity.” On today’s show, Seth tells us what inspired him to leave behind insurance defense and he explains how he turned his small solo practice into a firm with over 140 staff in a little over a decade. We discuss what Seth did in the early days of his firm to secure clients, what Seth does to ensure continual growth for his firm, and who Seth looks to for inspiration and mentorship.
Jun 11, 2020
15. Nathan Gotch, Gotch SEO — How To Become an SEO Content God
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Nathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through his YouTube channel and blog. In this episode, Nathan tells us all about how he got into the world of SEO and how he developed his skillset to the point where he was able to teach others his knowledge. Join us as we discuss why you need to take a good look at your link-building efforts, how Nathan continues to grow and improve his SEO academy, and why less can be more when it comes to content.
Jun 09, 2020
14. Ed Herman, Brown & Crouppen — Building A Loveable Brand and Lessons From the Viral Marketing Master
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Ed Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved millions of views across Facebook and YouTube, putting his firm at the forefront of potential clients’ minds and catapulting their brand into the annals of pop culture. On today’s show, Ed tells us about his foray into viral video marketing and some of the lessons he’s learned along the way. He also shares with us his thoughts on how we should approach branding, why you shouldn’t be afraid to get creative with your marketing material and how you can measure the success of your campaigns.
Jun 04, 2020
13. Terry Dohrmann, Litify — Streamlining Practice Management and Revolutionizing Efficiency
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Terry Dohrmann is the founding executive and chief revenue officer at Litify. Litify is a business transformation platform with a focus on law practice management that combines case management, marketing, analytics, and more into a single streamlined solution, which has been helping law firms and other businesses to simplify their operations since 2016. On today’s show, Terry shares with us how Litify evolved from a simple client request into the powerhouse of a management tool that is it today. He’ll also explain how the system is helping law firm owners across the country, what makes the platform so secure, and how their new tool, Docrio, is changing the way lawyers generate and manage documentation.
Jun 02, 2020
12. Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand
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Eric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhana. Eric and his partner’s altruistic ambitions also extend to their practice where it is their goal to “do good by doing right. On today’s show, Eric tells us how and why he uses his charitable work to promote his own brand and those of local businesses, and he shares with us his high value activities that ensure his firm’s continual growth.
May 28, 2020
11. Rand Fishkin, SparkToro, Lost and Founder — Building Multimillion Dollar Businesses With The SEO Expert
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Rand Fishkin is the founder and CEO of SparkToro and the author of the brutally honest book, Lost and Founder, in which he details his journey in turning his startup idea into a $45 million dollar company. Join us as Rand tells us about the business and life lessons he’s learned while setting up two hugely successful companies, and why, for him, owning a multi-billion-dollar corporation isn’t a measure of success. And we’ll discuss the near-limitless marketing capabilities of SparkToro and why he’s always so candid about his successes and failures.
May 26, 2020
10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers — Building Great Firms Through Strong Teams and Streamlined Processes
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Stewart Guss is a top 100 trial lawyer and has taken his firm, Stewart J. Guss Injury Accident Lawyers, from strength to strength over its hugely successful 22 years. In this episode, Stewart shares with us some of his secrets on motivation and streamlining intake that took him from a solo practitioner working out of a 12’ by 12’ office, to a practice owner with eight locations and over 120 staff.
May 21, 2020
9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases
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In this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.
May 14, 2020
8. Alvaro Arauz, 3a. Law Management — Scaling Law Firms Through Awareness, Aptitude, and Accountability
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Alvaro Arauz founder of 3a. Law Management, knows how to run a law firm. For nearly 15 years he’s helped practice owners launch and develop their firms using his signature 3a principles: awareness, aptitude and accountability. Join us today as we discuss what the key to turning attorneys into elite attorneys is, how to get delegate work so you can focus on your critical tasks and why it’s important to keep up your marketing efforts now more than ever.
May 07, 2020
7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases
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In this episode of The Rankings Podcast, Chris Dreyer interviews personal injury attorney Jay M. Kelley of Elk and Elk about growing a law firm, retaining top talent, the impact of a great company culture that focuses on transparency, and the need for lawyers to debrief before receiving the verdict of a case, and so much more...
Apr 30, 2020
6. Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities
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Brian Chase is a managing partner and senior trial attorney of Bisnar Chase. He was named 2020 Litigator of the Year and 2019 Lawyer of the Year, and holds dozens of other top-rated honors. In this episode…  In this episode Brian Chase of Bisnar Chase talks about being an auto defects specialist, pitfalls that he gas learned from, how having superstar people on your team can make your load lighter, and so much more...
Apr 23, 2020
5. Michael Mogill, Crisp Video Group — Building Your Brand & The Importance Of Storytelling
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Michael Mogill is a branding and marketing heavyweight. He is the founder and CEO of Crisp Video Group, which helps lawyers all over the country to build their brand, using a mix of: highly-produced, story-led video; comprehensive social media services; and expert coaching. In this episode, Michael tells us all about Crisp Video Group and how it’s bringing law firm ads into the 21st century. He explains why it’s importance to think about branding and why calculating your ROI isn’t always helpful.
Apr 15, 2020
4. Larry Nussbaum, Nussbaum Law Group — Using Emotional Intelligence To Boost Your Firm & Client Experience
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Larry Nussbaum, president of Nussbaum Law Group, always knew he wanted to be a personal injury attorney... That, or an actor. Larry has a natural talent for connecting with people, a skill that soon saw him bringing in enough clients at his first job to start his own practice. Since 2015, Nussbaum Law Group has gone from strength to strength, thanks in no small part to Larry's high EQ and instinctive ability to empathize with others.
Apr 09, 2020
3. Sam Glover, Lawyerist.com — Turning A Blog Into A Business & Radical SEO Tips
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Sam Glover had started a law firm but was running into frustration after frustration. After spending $2,000 on a botched software installation that left him out of pocket and with a computer system to fix, he needed to vent. Thankfully for us, Sam focused that energy on the Lawyerist.com. And what started out as a cathartic act soon turned into a library of information on how to run a small firm. In today's episode, Sam talks to us about how The Lawyerist evolved from a blog into a vast online community and how he condensed thousands of posts into his book The Small Firm Road Map. We'll also talk about some radical SEO tactics he's employed and why his Twitter bio describes him as an "aging skate punk". What’s in This Episode: Who is Sam Glover? Why did Sam create Lawyerist.com? How to target your desired demographics through SEO. How Lawyerist.com went from a blog, to a book, to an online community. What The Small Firm Roadmap can do for you. What rituals Sam has for ensuring a productive day. And can Sam Glover do a kickflip?
Apr 02, 2020
2. Jessie Hoerman, SimplyConvert — Utilizing Chatbots & AI For Law Firms
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Jessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms. In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benefits of AI for law firms, how attorneys could be using chatbots to source out-of-hours leads, and we discuss her firm's philanthropic efforts in the community.
Mar 26, 2020
1. Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow
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Brent Sibley is an elite personal injury lawyer and is the founder of Sibley Law and co-founder of Sibley Dolman Accident Injury Lawyers, LLP. Brent started Sibley Law with nothing more than a homemade website but grew it into the firm it is today, handling high stake litigations and seven-figure settlements. His second firm, Sibley Dolman Accident Injury Lawyers, has multiple offices across Southeast Florida and is continuing to expand. What’s in This Episode: How did Brent start his own firm? Why are morning rituals so important? What inspired Brent to start Sibley Dolman with his partner, Matthew Dolman? And Brent shares how he went from handling $10,000 litigations to securing seven-figure settlements. … all that and so much more
Mar 03, 2020