Thinking Caps

By Cheetah Digital

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.


Category: Tech News

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 1
Reviews: 0
Episodes: 87

Description

Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge


Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions.


Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.




Episode Date
Jesse Redniss: Putting Performance Privacy to Work for Your Brand
May 31, 2022
Email Benchmark Stats Across Industries for Early 2022
May 26, 2022
Top US Consumer Messaging Trends Broken Down By Age
May 06, 2022
Top Consumer Trends for Finserve to Capitalize on ASAP
May 02, 2022
Consumers' Biggest Frustrations With Brand Messaging Today
May 02, 2022
Why Email is #1 Channel for Revenue in US... Again.
Apr 29, 2022
Trending Now: Earth To Marketers, Campaigns About Preserving The Planet Stand Out
Apr 15, 2022
Trending Now: No Fooling Around This Year, Marketers Saturate With Springtime Strategy
Apr 12, 2022
Trending Now: Mid-March 2022
Mar 22, 2022
Chris Muscutt, Head of MarTech at Pepsi Co, Talks Relationship Marketing Strategies
Mar 17, 2022
Trending Now: Brands Harness Twos-Day’s Palindrome Power
Mar 03, 2022
Facebook Faceplants As The Metaverse Builds Marketing Distraction
Feb 14, 2022
PREVIEW: The Metaverse, Marketing and Future of Privacy Webinar
Jan 26, 2022
Experiential Marketing in the Metaverse
Jan 26, 2022
Trending Now: 4 Stand Out Emails + Mobile & Industry News
Jan 26, 2022
The Major Players of the Metaverse
Jan 26, 2022
Trending Now: The 50+ Best Holiday Campaigns of 2021
Jan 10, 2022
Trending Now: Emails Tout Loyalty Offers, Free Shipping and Deadline Extensions
Dec 22, 2021
Trending Now: Holiday Emails, SMS + Offers That Inspire
Dec 16, 2021
Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 2
Nov 24, 2021
Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 1
Nov 24, 2021
Spotlight: Salling Group Continues to Surprise and Delight Customers with their Wildly Popular Loyalty App
Nov 24, 2021
Spotlight: Torchy's Tacos Seeks Knowledge Through Data
Nov 24, 2021
Spotlight: GSK's Data-Driven Marketing Strategy
Nov 23, 2021
Spotlight: CDPI HITRUST and Privacy in Your CDP
Nov 23, 2021
Spotlight: American Airlines
Nov 22, 2021
Industry Confessions Expose Hard Truths Of Reconciling Personalization With Privacy
Sep 22, 2021
Marketing Specialist Goes Viral For Dog Adoption Ad
Sep 12, 2021
Loyalty Programs: Email Marketing's Secret Weapon
Sep 02, 2021
New Consumer Survey Highlights In Store Shopping Expectations
Aug 13, 2021
California Attorney General Adds Cookie and Analytics Tracking To It's Purview & Fines Could Be Massive
Aug 06, 2021
Facebook Connects Nat'l to Local Businesses, But What About Loyalty?
Jul 22, 2021
The Restaurant Revolution, A Guide to Digital Transformation
Jul 15, 2021
WSJ Reports: Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding.
Jul 14, 2021
The Bludgeoning Impact of iOS14 on DTC Brands
Jul 14, 2021
Building First Party Relationships with Cheetah Digital's Personalization Engine
Jul 07, 2021
Brand Safety & Privacy Expert Scott Cunningham Talks Tech Disruption
Jul 01, 2021
Apple's "Mail Privacy Protection" Changes Speed Up The Need To Personalize
Jun 15, 2021
How Name Brands Are Actually Collecting and Activating Zero-Party Data
Jun 10, 2021
...And the Race To Grab Consumer Data Heats Up!
Jun 08, 2021
Apple Brings The Privacy Battle To Your Living Room
Jun 03, 2021
The Tide Turns, Solidifying the Path to Personalization
May 27, 2021
5 Consumer Trend Stats Retailers Can't Ignore
May 17, 2021
Early Ad Data from Apple's iOS 14.5 Update Rolls In
May 17, 2021
Senators Want More Transparency Into ‘Addictive’ Facebook, Twitter and YouTube Algorithms
May 17, 2021
How To Assess The Right Analyst Report For Your Needs
May 11, 2021
The Value Exchange Validation: A New Ecosystem Emerges
Apr 29, 2021
Brands Turn Vaccination Awareness Campaign into Zero-Party Data Event
Apr 28, 2021
How Brands Are Getting It Right = Better Experiences, Not Better Ads
Apr 26, 2021
Data Deals and the Cookie Alternatives, Is a New Drug Emerging?
Apr 16, 2021
Will The Death Of The Cookie Kill Marketing Careers?
Apr 16, 2021
5 'Must Reads' from March 2021
Apr 06, 2021
How Does Your Brand Rank in Customer Engagement?
Apr 01, 2021
Should Loyalty Be At The Heart Of Your Digital Transformation?
Mar 24, 2021
IAB's Roadmap for a Cookie-less Future
Mar 24, 2021
Did Real Story Group Pop The Marketing Cloud Bubble?
Mar 10, 2021
BREAKING NEWS: Google Blows Up Email as a Potential Identifier to Replace Cookies
Mar 03, 2021
CMA Boss Blasts Facebook And Google Ad Market ‘Duopoly’
Mar 03, 2021
Did Forrester Just Kill Modern Marketing?
Mar 03, 2021
EU Considers Ad Targeting Ban While 1st Party Data Matching Expands
Feb 22, 2021
Retailers, You Suck at Data Strategy
Feb 18, 2021
Did Tim Cook Just Try And Kill Facebook?
Feb 09, 2021
Google's Cookie Band Aid is FLoC, Will it be a Flop?
Jan 29, 2021
5 Marketing Predictions You Can Not Ignore (And Will Help You Win)
Jan 15, 2021
Paula Thomas on Foundations, Gamification, and "Points for Good" in Loyalty Programs
Dec 16, 2020
Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers
Dec 08, 2020
Silverbullet, A Data-Smart Marketing Company Navigating a Cookie-Less World
Aug 27, 2020
Chief Data Scientist & Most Influential Data Practitioner Orlando Machado
Aug 17, 2020
CEO Jeremy Schwartz on Finding the Truth in Data
Jul 23, 2020
Marketers & The Social Media Quagmire
Jul 09, 2020
CEO Sameer Kazi on how Cheetah Digital's Customer Engagement Suite came to be
Jul 09, 2020
Scott McNealy's 6 Pieces of Advice for Leadership Post-Covid
Jul 01, 2020
Chris Muscutt on How the Right Tech Enables Shell
Jun 29, 2020
Starhub CDO Adam Stewart on the Path to Radical Digital Transformation
Jun 29, 2020
&pizza: Mission-Oriented, Data-Focused
Jun 03, 2020
CMO Dan Gertsacov on Scaling Marketing Across 7 Brands
May 29, 2020
Bloomin’ Brands' Investment in People and Food Has Made All the Difference
May 19, 2020
Catherine Tabor Tackles the Gap Between In-Store and Online
May 19, 2020
Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More
May 19, 2020
Andy Gladwin on Messaging Apps, Rich Communications Services (RCS), and if SMS is Even Relevant Anymore.
Apr 14, 2020
Thinking Caps | The Creative and Helpful Ways
Apr 01, 2020
Peter McCormick Chairman Cheetah Digital
Mar 26, 2020
Scott Cunningham Talks First Party, Publishers & Ad Fraud
Mar 23, 2020
Sorrell's Hint's, IAB's cookie replacement, US privacy legislation introduced.
Mar 19, 2020
Tom Flanagan 30 Year Brand Marketer
Mar 19, 2020
Scott McNealy Talks Privacy, Loyalty & Legislation
Mar 16, 2020
Former FBI Agent & Privacy Expert Jill Knesek
Mar 10, 2020