B2B Insights Podcast
By B2B International
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Category: Marketing
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Subscribers: 1
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Episodes: 70
Description
The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.
Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.
Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.
Subscribe today for your monthly dose of exclusive insights from the b2b market experts.
| Episode | Date |
|---|---|
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#69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo
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Mar 31, 2026 |
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#68: How to Build Effective CX Programs
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Sep 25, 2025 |
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#67: AI Is The New Fire; Don't Get Burned
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Feb 26, 2025 |
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#66: How To Effectively Target B2B Buyers in 2025
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Dec 03, 2024 |
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#65: Common Myths and Misconceptions with Brand Research
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Nov 13, 2024 |
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#64: The Best Frameworks to Develop Winning Propositions
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Oct 21, 2024 |
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#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
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Sep 16, 2024 |
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#62: How to Achieve World-Class Quality in B2B Market Research
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Jul 09, 2024 |
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#61: How to Ensure B2B Market Research is Strategic and Actionable
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Jun 03, 2024 |
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#60: Lessons in Career Development (with Herminia Ibarra)
|
Dec 06, 2023 |
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#59: Lessons In Strategic Planning (with Rita McGrath)
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Nov 27, 2023 |
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#58: Modern-Day Leadership Strategies (with Kirstin Ferguson)
|
Nov 01, 2023 |
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#57: Learning to Fail (with Amy Edmondson)
|
Oct 16, 2023 |
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#56: Lessons In Decision-Making (with Wendy Smith & Marianne Lewis)
|
Sep 27, 2023 |
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#55: Lessons In Effective Leadership (with Celine Schillinger)
|
Sep 13, 2023 |
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#54: Building Value-Driven Brand Experiences - Oliver Truman & Simi Dhawan
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Jul 13, 2023 |
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#53: Building Value-Driven Brand Experiences - Byron Sharp
|
Jun 28, 2023 |
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#52: Building Value-Driven Brand Experiences - Jon Lombardo
|
Jun 14, 2023 |
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#51: Building Value-Driven Brand Experiences - Richard Shotton
|
May 31, 2023 |
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#50: How To Build B2B Technology Brands That Shine
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May 17, 2023 |
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#49: A Practical Guide to Delivering Exceptional B2B CX
|
Apr 18, 2023 |
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#48: The Future of B2B Experiences #4: Phil Clayton, Meta
|
Jan 04, 2023 |
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#47: The Future of B2B Experiences - Benoit Soucaret, Merkle
|
Dec 14, 2022 |
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#46: The Future of B2B Experiences - Tejal Patel, Cisco
|
Dec 01, 2022 |
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#45: The Future of B2B Experiences - Sylvain Panzani, Merkle
|
Nov 17, 2022 |
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#44: The Metaverse - The Future of Creating Meaningful B2B Connections?
|
Apr 14, 2022 |
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#43: Brand Practitioners - Julia Nicoara, Carbon Trust
|
Mar 10, 2022 |
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#42: Brand Practitioners - Melanie Forbrick & Rebecca Seefeld, Siemens Energy
|
Feb 23, 2022 |
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#41: Brand Practitioners - Davion Ford, Arcadis
|
Feb 10, 2022 |
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#40: Brand Practitioners - Enno Houwerzijl, ING
|
Jan 26, 2022 |
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#39: What Drives B2B Buying Decisions (with Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron's Group)
|
Dec 09, 2021 |
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#38: Brand Masters - Jenni Romaniuk
|
Nov 17, 2021 |
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#37: Brand Masters - Peter Field
|
Nov 03, 2021 |
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#36: Brand Masters - Peter Weinberg
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Oct 20, 2021 |
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#35: Brand Masters - Mark Ritson
|
Oct 06, 2021 |
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#34: Expectations of the New B2B Decision Maker
|
May 26, 2021 |
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#33: CX Practitioners - Peter Seaman, Finning
|
May 12, 2021 |
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#32: CX Practitioners - Jo Goossens, Etex
|
Apr 29, 2021 |
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#31: CX Practitioners - Christina Colby, Guidewire
|
Apr 14, 2021 |
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#30: CX Practitioners - Laura Lee, Molson Coors
|
Mar 31, 2021 |
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#29: CX Practitioners - Lisa Best, Kemira
|
Mar 17, 2021 |
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#28: CX Practitioners - Shaun Myers, Brenntag
|
Feb 18, 2021 |
|
#27: CX Masters - Blake Morgan, Customer Experience Futurist
|
Jan 21, 2021 |
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#26: CX Masters - Annette Franz, CX Journey
|
Jan 14, 2021 |
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#25: CX Masters - James Dodkins, Rockstar CX
|
Jan 06, 2021 |
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#24: CX Masters - Bruce Temkin, Qualtrics XM Institute
|
Dec 18, 2020 |
|
#23: CX Masters - Ian Golding, Customer Experience Consultancy
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Dec 17, 2020 |
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#22: CX Masters - Colin Shaw, Beyond Philosophy
|
Dec 10, 2020 |
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#21: We Are Merkle B2B - Matt Harrison, CEO of B2B International
|
Oct 29, 2020 |
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#20: We Are Merkle B2B - Ryan Vong, Founder and CEO of Digital Pi
|
Oct 22, 2020 |
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#19: We Are Merkle B2B - Bob Ray, CEO of Merkle DWA
|
Oct 15, 2020 |
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#18: We Are Merkle B2B - Christoph Becker, Global CEO & CCO at gyro
|
Oct 02, 2020 |
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#17: We Are Merkle B2B - Michael McLaren, Global CEO of Merkle B2B
|
Oct 01, 2020 |
|
#16: How to Embark on a Digital Transformation Journey
|
Sep 22, 2020 |
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#15: Increasing Customer Satisfaction Through Digital
|
Sep 08, 2020 |
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#14: Creating a Customer-Centric Digital Experience
|
Aug 25, 2020 |
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#13: The Changing Workforce
|
Jun 23, 2020 |
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#12: The Importance of an Agile Strategy w/ David Ward (Irwin Mitchell)
|
Jun 03, 2020 |
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#11: The Importance of Selling on Value w/ Steve Laborda (ValueBizbooster)
|
May 26, 2020 |
|
#10: The Role of Strategists to Deliver New World Success w/ Rhys Taylor (gyro)
|
May 19, 2020 |
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#9: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)
|
May 12, 2020 |
|
#8: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)
|
May 05, 2020 |
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#7: The Importance of Innovation to Stay Ahead w/ James Gibson (Michelin)
|
Apr 27, 2020 |
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#6: Customer Experience – More Important Than Ever in Times of Uncertainty
|
Apr 20, 2020 |
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#5: Diana Stewart, President of EnvirOx, on Cleaning Best Practices and the Role of Marketing During COVID-19
|
Apr 14, 2020 |
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#4: Lorraine Martin, CEO, NSC on Navigating the COVID-19 Crisis
|
Apr 06, 2020 |
|
#3: The Power of Brand
|
Mar 23, 2020 |
|
#2: What Makes a CX Leader
|
Mar 09, 2020 |
|
#1: How B2B Brands Can Win With Emotion
|
Mar 09, 2020 |
|
#0: Intro to the B2B Insights Podcast
|
Mar 09, 2020 |